Introduction Social Media Marketing
There are Many social media management tools, but one stands out among the crowd more and more every year — Agorapulse. I have utilized Agorapulse for Social Media Management for a couple of decades and I really like it. In this article I share 12 Reasons Why I love Agorapulse to Social Media Management and why you will also. Social Media Marketing
There are many social media management applications that Deserve a mention . I have used many of these such as Hootsuite Sprout Social, and Buffer.
I will not go in their features . They’re Solid options.
But I switched to Agorapulse a Couple of Years ago It and Today has been my No 1 choice to social media management since that time. You can read about some of the feature comparisons between Agorapulse along with other programs here.
However, for the purposes of This informative article, I wish to focus on Agorapulse so it is possible to consider it.
It may literally be the main tool in Your arsenal! Agorapulse is sort of like a Swiss Army knife of social media management.
Only, it doesn’t have too many features that are extraneous You never use, which makes you think”what’s that used for?” . It is sensible, no-fluff and super simple to use.
Dare I say, it’s even enjoyable (but we will get to that). Let’s take a peek why I adore Agorapulse for social media management!
12 Reasons Why Agorapulse Kick Ass For Social Media Direction
Oh and Before I begin… I should mention that I don’t necessarily use EVERY single function in the exact same moment. I do use a couple of different tools. But I really like that Agorapulse includes a package of features that do cover most of your social media marketing needs.
In fact, I Have been moving a lot of the features I use on tools around to Agorapulse. It is hard not to want to remain”in” this instrument as it is so user-friendly and enjoyable to use. I have also taken on a brand ambassador part with Agorapulse since writing this post. The post has been updated but my real love for this tool and the fact that I can not do with it in my toolbox has not changed.
The Agorapulse Team And Staff
Let’s begin here. Because without this Rest of the things I adore about Agorapulse imply nothing.
Customer service is at the core of company at Agorapulse. If their clients are happy and using their instrument in the best possible way, (and they receive results), then everything falls right into place. Their staff focuses on customer experience over anything else.
Agorapulse also stinks To clients about what works, what they can build next and what needs improving. You are not only a customer but part of a business where your voice will be heard. In reality, lots of the features I am about to speak about came out of opinions and client testimonials.
Caring about customers Is Agorapulse has shot up the ranks as among those social media management tools with the reviews and customer satisfaction. Social Media Marketing
I’ve summarized all 12 reasons why I like Agorapulse Below, but let us start with a video summary of their current (awesome) update — then I will break down the critical capabilities. There’s a lot to like.
Impressive, right? Let us jump in and take a Closer look at the qualities of Agorapulse.
Easy Publishing And Scheduling
Now that we have covered off to the all-important Purpose of participation (which is why I love Agorapulse the most), let’s take a look at posting and scheduling.
Just as a publishing Tool goes, Agorapulse is one. It’s a cinch to post to Twitter, LinkedIn, Facebook and Instagram (plus they have the new auto-posting function for Instagram as a formal Instagram Partner).
You can easily customise the posts to suit each platform. As it’s super intuitive to use, I probably don’t even need to go into detail about this . You, (like me) need to have the ability to work out how to schedule an easy article, easily and without education.
Scheduling is simple with Agorapulse! I can.
- Publish immediately
- Queue my post (more of this later)
- Schedule the post later on for time and a specific date.
It’s also easy to schedule exactly the article to Head out on various platforms, on various times, while being optimized for all those platforms (changing the text or picture size).
1 feature I like is the capability Type”@” and the name of the user and Agorapulse will bring up the probable accounts you can pick from on Twitter and Facebook. See Agorapulse suggests extra accounts when I start entering their company name.
This helps you to label profiles and pages quickly And saves you time looking to include.
You could even schedule to LinkedIn.
Print to LinkedIn with Agorapulse
We will get to Instagram at a minute, but for now, Please be aware that publishing your articles and scheduling in advance on Agorapulse is super simple! And like I said, it is also possible to currently auto-post to Instagram using Agorapulse as they are an official partner and have access to that new feature via Instagram’s API.
Oh and they have a slick calendar view too, That means you are able to see your posts ready to go across all the platforms.
And it’s color coded for folks like me who need That amount of organisation. Winning!
There’s nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike a few other social media management applications, Agorapulse has only one pillar for me to react to mentions and notifications.
To me, that’s”one job” to finish every day. And it’s really almost enjoyable to clear out my inbox.
It is focused, it’s easy and it is super easy to Use, so you won’t miss a mention!
- Your accounts Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where all the articles you need to examine or respond to can be found). Your inbox things are highlighted as things To Review for each stage.
- Tabs for Fans, Publishing, Listening and Followers, and Reports.
- An area for engagement in which you respond and engage via retweets, enjoys or replies.
You can click on a user’s profile it. You will then see all of the information you need — directly within Agorapulse (including any previous interactions).
Expand an individual profile to see your history!
If You’ve Got a Only one click and you can see History with the consumer and the conversations you have had before. As a consequence, you may provide the people the right care at the perfect moment.
Let us break this down a little more…
I DMs I’ve and can certainly see how many cites Inside my inbox. If I am looking at this tweet from Ravi, I can see how many tweets that I have to review and that I will review or respond to his conversation. It’s the same for other societal channels — your engagement all is in 1 area.
Never miss a mention in your inbox!
I know my inbox Isn’t empty in this screenshot. When I have finished writing this post, but it’s going to be! I don’t always get to inbox zero daily however I get there often enough to LOVE that”Congratulations” screen!
It’s easy to inspect of your mentions. You can Even filter by mention or message type as follows.
Then review the posts you’ve replied to or dealt with. Once a specific post is replied to by you, it is automatically marked as reviewed.
Or You Just click on a post to critique it without replying.
In the example from Nicky, I can select To answer (or answer from DM), examine the post, assign it for somebody else (more of that later), retweet it “just like” the post — all from within the same dashboard area on Agorapulse.
Choose how you will participate or process the mention or message.
If I switch to Instagram, for example, it’s similar. I can see all my recent participation, I will expand on posts or see more info about an individual. I unfollow and can follow. Social Media Marketing
Change between platforms and accounts to Keep up with engagement!
Being able to see your comments ALL are handy on In which you generally can find the last 50 mentions on your own feed. It is not possible to maintain with mentions if you’ve got a number of followers. Agorapulse changes that which is huge for brands and influencers.
Excited? Now you can participate your with ALL Mentions, even when you are getting to them.
And Needless to Say, I can also readily engage by Switching to Facebook as well.
Note. You’re able to engage on Facebook, Twitter, Instagram and YouTube but not LinkedIn at this stage (you can just publish to LinkedIn.
Agorapulse keeps my engagement in one place all.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Finest Advocates
When it comes to social media it’s not about Collecting followers. It is about engaging with them.
Like I shared previously, Agorapulse allows me to Easily monitor and participate with my best advocates using the”Fans and Followers” feature. From within your Twitter account, you click “Fans and Followers” then filter your search under”All”,”Favorites” or”Top” users as per below.
In this scenario I hunted on my top 100 users under “TOP”.
To profiles you can add a star with favorites to “favorite” folks that you would like to follow closely in Agorapulse. This way, you have their articles accessible in their very own thread! It’s simple retweet their content and to engage with them!
You see rankings for your following in only About every profile perspective on Agorapulse.
- Engaged — the person has mentioned you (directly, or via a reply to a conversation) or delivered you a DM.
- Ambassador — this individual has retweeted posted or you links.
- Influencer — this person is often retweeted (more than 20 times during the previous 30 days).
In Nicky’s situation, she is all 3 with respect to my @sociallysorted Twitter accounts. Nicky is someone I should be participating with (and I do!) .
On this, Facebook Function shows you who has mentioned your webpage, and the number of times they’ve liked and commented or delivered a message, in addition to their final interaction with you. It is also possible to ban them from your page from inside Agorapulse, but I hope that happens infrequently!
On Instagram you Will see who has left comments in your article, their total followers/followed counts and you can trace or unfollow from within Agorapulse.
These basic metrics give you a clear image of who Follows you, boosts you and engages with you the maximum.
- Set up custom groups of followers inside Agorapulse’s dash
- Search on each of their interactions
- Search on their messages, and
- Add notes.
When you have All This information you can use It to engage in positive communication with those individuals — perhaps reach out to them to thank them surprise and pleasure them! Social Media Marketing
Advanced Tracking, Search And Reports
Consider Agorapulse as your personal Private investigator that is Private. You can use the Tracking work on Instagram to.
- Hashtag searches.
- Location hunts.
What is so great? It opens up a whole new World of possibility for finding (and joining) talks about any subject you like (like your brand).
The Capacity for companies is enormous Especially tourism.
When it comes To reports, Agorapulse really shines. With one click you can create a report that is easy to create and easy to decipher. GREAT for showing clients!
Agorapulse Reports enable your to break down Audience sense.
The detailed reports can help you find a range Information including.
- Your best performing articles (ie articles, tweets etc) based on participation and reach
- Development metrics over time. Agorapulse compares metrics and provides a reading re if a specific metric is decreasing or increasing over a period to you.
- Community management data like reaction time and response speed
- Benchmarking your Facebook Page against competitors
Your best performing material is analysed and Introduced in report form. You may download it as a csv file to reveal that the people/clients/team that must view it the most.
For social media managers and agencies this is Enormous, as it allows you to supply data to your clients.
It is also possible to have a peek in your competitors!
Just about everyone I know who uses Agorapulse for Social media direction raves about the reports. They are pretty special;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is similar to Heaven to me. Agorapulse explains it as being in a position to”tag, rename, conceal, delete or assign articles… while you sleep”. using Moderation Rules all.
In which the, I love this function on Twitter Auto-thankyous, Auto-engagements and Auto-DMs push me bat-shizz crazy.
With Agorapulse I can deal with them Manners.
- My DMs can be filtered by me therefore that I really don’t see most of them. This is where the magic happens. You can set up filters to weed out”many” of those lousy DMs. Not all (sigh) but many.
- I can filter my feed by DMs or even Mentions. Clear them out pretty quickly and I go to DMs. To be fair I get numerous DMs that are spam these days, it is hard not to overlook the good ones. Auto DMs have literally made DMs useless to me personally, which is a shame.
Moderation and filtering works for all account Types but I mainly use it for Twitter to”mark as reviewed” all the Auto DMs which come through saying”thanks for following”.
It mainly filters out The auto-DMs, and yes I’m sad that it grabs some real ones as well, but you’ve got to pick your battles!
Along with the moderation principles are not about spam. You can use them in several ways to
- Filter content out to be responded to. Maybe you want to have of the articles featuring a hashtag that is particular to be labeled in a way — so you can respond to them afterwards.
- Filter those people that are SUPER participated out and post all of the time you don’t have to see every Tweet at Agorapulse — only repond to them or in Twitter.
- Create customized tags such as tweets and comments so it is possible to categorize and search on them!
- Create custom searches for keywords which you want to monitor
- If you’ve got one of the”big” amount accounts (best for smaller agencies) you’ll have posts assigned to a team member (see 11 below).
Basically the moderation function is another Bonus motive to think about Agorapulse for social media management.
A Killer Mobile App
If you are out and about And you need to clear your inbox, the Agorapulse program is something you will love.
It is available on iOS and Android and it’s super slick to use. I often prefer using the app vs background computer to process my inbox since it’s so easy to review and process messages and mentions. Social Media Marketing
Agorapulse’s queue feature Permits You to publish Your content onto a replicated, evergreen basis utilizing smart categories — much like the manner in which Meet Edgar permits you to set articles to be scheduled at particular times of day based on certain categories. It is used by me for Twitter and Facebook.
If you Need to and are using a tool Cut costs, then contemplate Agorapulse’s evergreen content attribute instead (and you get the bonus of all the other Agorapulse attributes ).
Here are a few things Agorapulse for replicated content.
Setting Up Your Queue Categories Is Super Easy.
With Agorapulse it’s super easy to set up and title Your queue add your schedule for articles to be printed on, and catogories. Then of adding content, the process is intuitive. As you can see, it’s a slick dash (the user experience is awesome).
Primarily, set your content up and you need to name Classes (all colour-coded and ready for action!) .
Setting up your classes is simple… and color-coded!
All you have to, once you’ve set up your classes Do is add times like this, to the program.
Then I Want to include content to each of the category queues!
Easily Preview Content For Each Social Network.
Agorapulse gives You a preview of the article, to show you how it’ll look on the newsfeed of this platform you choose when you publish it.
Choose to Schedule your posts or add every post to the Queue of your choice. As you’ve already set up your queue in Step one, this component is simple. Your Queue, full of posts (and prepared to go) will appear something like this.
After a post is published, It Is Going to return to the Bottom of the queue, waiting to be queued again.
Aside from utilizing the operate for repeated Content, you can even decide to either.
- Add a post to the program as normal or
- Repeat your article a specific number of times (once you do this you may set the minimum amount of times between repeats of the post). Note you could accomplish this for Facebook but you need to be aware of the Twitter rules see below.
You Can Pause The Queue (Instantly, And At Any Time).
I Really like That Agorapulse has added a pause button. If there is a catastrophe or for some reason it’s not fantastic timing to post, it is easy to pause the queue.
Maybe You want to pause a lineup of articles At Christmas… it is easy with the pause button!
Meet it had been something and Edgar includes a pause button I really wished to see which I opted to replace it with. I asked Agorapulse to include one plus they did (they always listen — never be afraid to mention tips or provide opinions!) .
Use The Queue Function To Announce Facebook Lives
The function can be for announcing useful Events such as a Facebook Live (should you hold them to a weekly or regular basis). Share your articles that must go out at a specific time of the week in a queue. I’d recommend a little varies the articles to keep the content fresh and.
This works for Facebook but with with Twitter we Have to look at a few”changes” to Twitter’s terms of usage…. Social Media Marketing
Twitter And Agorapulse
Twitter posted about new Guidelines or”rules” for repeated or duplicate content in February 2018. You can read about it here.
The principles are not Fresh as addressed in this post by Agorapulse’s CEO Emeric Ernoult. It is just that they are currently making a larger point of saying they’ll enforce them.
Basically this imply that we can no more Simultaneously post similar or equal content to numerous accounts. This applies to duplicate content in the exact same account.
Let us take a look Twitter with Agorapulse whilst complying with all the rules, so you obey the rules when you draft an image like you to post to Twitter.
Notice that you can elect to schedule or queue Your article to Twitter. Here is where we have to consider the principles of Twitter and comply with them. You can do this a couple ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content To Twitter Accounts
If you look At the picture above, you will see that Agorapulse blocks my ability to place replicate content. The tool recognises that I’m submitting to Twitter! This helps ensure that the guidelines of Twitter are adhered to by me.
Content Variation Tips
This is how I use Agorapulse to save me loads of Time and stay out of Twitter Jail. With Agorapulse, you currently have two choices for repeating a link.
- It is possible to opt to Schedule your article once (or more than once if you change it). Just add your article to do so, then pick the date and time you would like it to head out at. If it will be published more than once, you’ll need to edit the replicated or replicate tweets so that they’re not”replicate” content. A lot of that is below.
- You can opt to Queue your post once or more than once with variations. Agorapulse recommends this. When you’re queueing articles for Twitter, be sure that you don’t select the option to”re-queue multiple times.” You can still use this attribute for other platforms, however this is where you’d wind up in violation of the rules of Twitter. While I decide to do it this way, I make sure it’s a unique post, then add it to the top or bottom of this queue (ie I select”queue next” or”queue last”).
I also use Advanced Scheduling to Write 1 tweet, set that tweet. Below, I have set it to article no more often than every 7 Days, and up to 6 repetitions. Just don’t forget to edit the repeats!
After I schedule the 6 x repeats, then I could see Those posts in my schedule. I’d go in and alter them to emojis, text that is new, images or hashtags. Do this do not do it or you will forget.
Note. It is Ok if the connection stays the same when you edit your articles. It is the text that you need to change each time.
I’d been using Advanced Scheduling in this way For a little while now to post fresh content well ahead of the new”rules” have been declared. I like to mix up it and it is better for engagement.
Do not forget Bulk Upload! Agorapulse also allows you to bulk upload up to a 100 parts of content by using a CSV file. This also can include articles and includes your photos! You can use this save hours and to curate content!
What is Coming To Queued Content?
The staff at Agorapulse is functioning on a Tool to make the variants of tweets easier for people, therefore we can get out content fast and play fine. This is new functionality that will enable us to replicate our tweet variations all in the one simple interface. I’m awaiting it. I’m convinced it’s going to be a timesaver! Social Media Marketing
Team Communication and Delegation
As Simple as Agorapulse would be to use, you Don’t need to do all the checking and involvement yourself… It’s a dream for delegation.
If you are a member of Agorapulse’s Large level Accounts (beginning at $199 a month), then you can update to team approval whereby you can assign tasks and approve messages across multiple staff members.
This is GREAT for customer service brilliance.
This feature is a good, if you are a group that is growing One to upgrade to.
Oh and guess what? Comments and teamwork happens in Real time. If Jess and Joe are online at precisely the same time working on precisely the accounts, there will not be double-up. It is possible to see exactly what your team is performing in real time.
Posting To Instagram
Agorapulse is A partner that is Instagram. This also suggests that they are among the tools to acquire entry to Instagram’s API to allow!
In Case You Have one of the business accounts with Agorapulse you can now auto-schedule to Instagram. This means that you can now plan your articles beforehand and click when you are ready OR you can to post in your phone auto article.
Make sure that you don’t forget to engage You autopost….posting is just part of the process. You need to follow up on answers and comments.
I Think That Agorapulse is the tool Provides both scheduling and auto-scheduling to Instagram as well as monitoring and reporting… so it’s a win-win-win if you’ve got a company account. Most Instagram tools that give you reports are a distinct fee!
All you need To do is.
- Download the Agorapulse app and hook your Instagram account .
- On Your program or desktopcomputer, schedule your Instagram post (add photo and caption) then schedule the date and time you want to print it. You can choose to change on Auto-scheduling or you’ll be able to use the program to connect through to Instagram and post the image.
- If you post , will receive a notification via your cellular program when it is time. Simply click”Publish” and you’ll be switched through to the Instagram program.
- Post as you would ordinarily on Instagram. Your copy/description will be copied and you want to glue it into the Instagram program. Check you are ready to go and you have additional as necessary!
I am super impressed that Agorapulse has Added another feature that would ordinarily require us to use the newest feature and a separate tool makes it even better. Bringing these tools together saves time AND money and is an integral reason why I love Agorapulse for Social Media Management.
Responding To Advertisement Comments
Here is where we get to Some features that are for the level of membership on Agorapulse.
The capability to respond to ad comments Starts at Medium Level of Membership (starting at $99 a month)
Keeping up with opinions on advertisements is difficult for Facebook and Instagram advertisements. Agorapulse pulls to your inbox in the ad comments and lets you view them and engage with them readily.
If you understand what it is like to keep up and run advertisements With the comments (including the spam), then you’ll know that this purpose is bliss for advertising managers and webpage admins. Bliss. Social Media Marketing
Bonus Free Tools
You can also choose Advantage of those tools on their website.
- A Facebook Page Barometer — to test your engagement, and to see how well your fan fares against your peers.
- A Twitter Analytics Report Card — to compare multiple twitter accounts, see how you perform against the competition and measure your Twitter functionality, right now
If you need one Reason to test out Agorapulse here it is.
It is affordable.
They have some of the pricing of any of the Social media management tools.
Prices start at $49 per Month for small/solo businesses with raising costs for large, medium and enterprise businesses. You can find out more about pricing here.
I’ve A hunch that once you check out Agorapulse for social media management, try A number of the tools and also take the free trial to get a spin, you will be as hooked as I am.