Intro Social Media Marketing 101
There are Many social media management programs, but one stands out amongst the audience more and more each year — Agorapulse. I’ve utilized Agorapulse for Social Media Management for a few years now, and I love it. In this article I share 12 Reasons Why I love Agorapulse for Social Media Management and why you will also. Social Media Marketing 101
There are many social media management tools that Deserve a mention here. I have used many of these such as Hootsuite Sprout Social, and Buffer, at one time or another.
I won’t go into their features here. They’re Solid options.
But I changed to Agorapulse a Couple of Years ago It and now has been my 1 choice to social media direction since that time. You can read about some of the attribute comparisons between Agorapulse along with other programs here.
However, for the purposes of This informative article, I wish to focus on Agorapulse so it is possible to consider it.
It may literally be the Primary tool in Your arsenal! Agorapulse is sort of like a Swiss Army knife of social media direction.
Only, it doesn’t have a lot of features That you never use, which makes you think”what’s that used for?” . It’s sensible, no-fluff and super simple to use.
Dare I say, it is even fun (but we will get to that). Let us take a peek why I love Agorapulse for social media direction!
12 Reasons Why Agorapulse Kick Ass For Social Media Direction
Oh and Before I start… I must mention that I don’t always use EVERY single function at the same time. I do use a couple of tools for some functions. However, I really like that Agorapulse includes a suite of features that do cover the majority of your social media marketing requirements.
In fact Have been gradually moving lots of the attributes I use on programs around to Agorapulse. It’s hard not to wish to stay”in” this tool since it is so user-friendly and enjoyable to use. I have taken on a new ambassador part with Agorapulse since writing this article. The article was updated but my genuine love with this particular tool and the fact I can’t do with it in my arsenal hasn’t changed.
The Agorapulse Team And Staff
Let’s start here. Because with this Rest of the things I adore about Agorapulse mean nothing.
Customer service is at the core of company at Agorapulse. If their customers are happy and utilizing their instrument in the finest possible manner, (and they get results), then everything falls into place. Their staff focuses on client experience more.
Agorapulse also stinks About what works, what they can build next and what needs improving. Thus, you are not a client but a part of a company where your voice will be heard. In reality, lots of the present features that I am about to speak about came from customer recommendations and feedback.
Caring about customers Is why Agorapulse has taken up the rankings as one of those social media management programs with the top reviews and customer satisfaction. Social Media Marketing 101
I’ve all summarized 12 reasons why I love Agorapulse Below, but let us start with a video summary of their recent (awesome) upgrade — then I will break down the critical features. There’s a lot to enjoy.
Impressive, right? Let’s jump in and choose a Closer look at the qualities of Agorapulse.
Easy Publishing And Scheduling
Now that We’ve covered off to the all-important Function of engagement (that is why I love Agorapulse the most), let’s take a look at posting and scheduling.
Just as a publishing Tool goes, Agorapulse is one of the easiest I’ve used. It is a cinch to post to Twitter, LinkedIn, Facebook and Instagram (plus they have the new auto-posting function for Instagram as an official Instagram Partner).
The posts can be easily customised by you to match each platform. I don’t even need to go into detail about it here, as it is super intuitive to use. You, (like me) should have the ability to work out how to schedule an easy article, readily and without education.
Scheduling is easy with Agorapulse! I could.
- Publish immediately
- Queue my article (more of this later)
- Schedule the article later on for a particular time and date.
It’s also super easy to schedule exactly the Exact Same post to Go out on various platforms, on various times, while being optimised for those platforms (changing the text or image size).
1 feature I like is the ability to Type”@” and the title of the consumer and Agorapulse will bring up the probable account you are able to choose from on Twitter and Facebook. See how Agorapulse suggests additional accounts once I start entering their company name.
This helps you to label profiles and pages quickly And saves you time searching for the perfect people to include.
You could even schedule to LinkedIn.
Print to LinkedIn with Agorapulse
We’ll get to Instagram in a minute, but for today, Please know that publishing your articles and scheduling in advance on Agorapulse is super easy! And like I said, you can also now auto-post to Instagram with Agorapulse since they are an official partner and also have access to this new attribute via Instagram’s API.
Oh and they have a slick calendar opinion That means you are able to see your articles ready to go across all of the platforms.
And it’s colour coded for people like me That additional amount of visual organisation. Winning!
There is nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike a few other social media management applications, Agorapulse has just 1 pillar for me to react to mentions and notifications.
To me, that’s”one job” to complete every day. And it’s really almost enjoyable to clear out my inbox.
It is concentrated, it’s easy and it is easy to Use, so you won’t miss a mention!
- Your accounts Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where each of the articles you need to examine or respond to are available ). Your inbox things are highlighted as items.
- Tabs for Publishing Listening, Fans and Followers, and Reports.
- An area for participation in which you participate and respond via likes, retweets or responses.
You can also click on a user’s profile it. You will then see all of the information you need — directly within Agorapulse (like any prior interactions).
Expand a user profile to see your history!
Just one click and you will see if You’ve Got a History with the user and the conversations you have had before. As a consequence, you can give the people the right care at the time.
Let’s break this down a bit more…
I can see how many mentions and DMs I’ve Inside my inbox. If I am looking at this tweet from Ravi, I can see how many tweets that I must review and that I will review or respond to his tweet. It’s the exact same for channels that are social — your engagement all is in 1 place.
Never miss a mention in your inbox!
I know my inbox Is not empty in this screenshot. But it’s going to be when I’ve finished writing this post! I don’t always get to inbox zero every day however I get there often enough to LOVE that”Congratulations” display!
It’s simple to check of your own references. You can Filter by message or cite kind as follows.
Then simply review the posts you’ve replied to or dealt with. Once a post is replied to by you, it is automatically marked as reviewed.
Or You Just click on a post to critique it without replying.
I could select To answer (or answer by DM), examine the post, delegate it for somebody else (more of that later), retweet it “like” the post — all from within the exact same dashboard area on Agorapulse.
Choose how you will engage or process the mention or message.
If I switch to Instagram it’s similar. I can view all of my current participation, I see more info about an individual or can expand on posts. I unfollow and may follow. Social Media Marketing 101
Change between accounts and platforms to Keep up with engagement!
Being able to see All your remarks is handy on In which you generally can only find the past 50 mentions on your own feed. It is impossible to maintain with mentions, In case you have a large number of followers. Agorapulse alters all that which is enormous for brands and influencers.
Excited? You Can now engage your with ALL Mentions if you are getting to them.
And Needless to Say, I could also easily engage by Switching to Facebook as well.
Note. You can engage on Facebook, Twitter, Instagram and YouTube but not LinkedIn at this point (you can just publish to LinkedIn.
Agorapulse keeps my engagement in one place all.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Finest Advocates
When it comes to social media it’s not about Collecting followers. It is about engaging with them.
Like I shared previously, Agorapulse enables me to Easily monitor and engage with my very best advocates employing the”Fans and Followers” feature. From within your Twitter account, you click “Fans and Followers” then filter your search under”All”,”Favorites” or”Top” users according to below.
In this scenario I hunted on my top 100 users below “TOP”.
To profiles you can add a star with favorites to “favorite” people you would like to follow carefully in Agorapulse. This way, you have their posts readily accessible in their own thread! It’s simple to engage together and retweet their articles!
You’ll also see rankings for the following in just About each profile perspective on Agorapulse.
- Engaged — the person has mentioned you (directly, or via a reply to a dialogue ) or delivered you a DM.
- Ambassador — this person has retweeted you or posted links to your website.
- Influencer — this person is frequently retweeted (over 20 times throughout the last 30 days).
In Nicky’s case, she is all 3 with respect to my @sociallysorted Twitter accounts. Nicky is someone I should be engaging with (and I do!) .
On Facebook Function shows you who has said your webpage, and the number of times they have liked and commented or sent you a message, as well as their final interaction with you. You can ban them from within Agorapulse, although I expect that happens infrequently!
On Instagram you Will see who’s left comments their total followers/followed counts and you can trace or unfollow from inside Agorapulse.
These metrics give you a clear picture of who Follows you, boosts you and participates with you the maximum.
- Setup custom classes of followers inside Agorapulse’s dashboard
- Search on all their interactions
- Search on their own messages, and
- Add notes.
When you have all It to take part in positive communication with those individuals — perhaps reach out to them to thank them surprise and delight them in some manner! Social Media Marketing 101
Advanced Tracking, Reviews And search
Think of Agorapulse as your own Private investigator that is personal. You can use the Monitoring function on Instagram to.
- Hashtag hunts.
- Place hunts.
What’s so great about this? It opens a whole new World of possibility for locating (and joining) conversations around any subject you like (like your manufacturer ).
The Capacity for businesses is huge Especially tourism.
When it comes To reports, Agorapulse really excels. With one click you can make a report that’s not difficult to decode and easy to create. GREAT for showing clients!
Agorapulse Reports enable you to break your Audience in a means that makes sense.
The Comprehensive reports also can help you find a range Information such as.
- Your best performing articles (ie posts, tweets etc) based on engagement and reach
- Development metrics with time. Agorapulse compares metrics and provides a fast reading re if a specific metric is increasing or decreasing over a time to you.
- Community management data like response time and response rate
- Benchmarking your Facebook Page against competitors
Your content is analysed and Presented in report form. You may also download it as a csv file to reveal the people/clients/team that must view it the most.
For social media managers and agencies that this is Huge, as it allows you to provide your clientele with easy-to-read data.
You can also have a peek!
Just about everyone I know who uses Agorapulse to get Social media management raves about the accounts. They’re pretty special;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is like Heaven to me. Agorapulse describes it as being in a position to”tag, rename, conceal, delete or delegate content… while you sleep”. By using Moderation Rules all.
I like this function on Twitter, where the Auto-thankyous, Auto-engagements and Auto-DMs push me bat-shizz mad.
With Agorapulse I can deal with them in two Ways.
- I will filter my DMs therefore that I don’t see most of them. This is where the magic occurs. You can set up filters to weed out”most” of those bad DMs. Not all (sigh) but many.
- I will filter my feed by Mentions or DMs. I typically go to DMs and clear them out quickly. To be honest I get so many DMs which are spam nowadays, it’s hard not to overlook the good ones. Automobile DMs have literally made DMs useless to me, which is a shame.
Filtering and moderation functions for all accounts Types but I mainly use it for Twitter to”markers as reviewed” all of the Auto DMs that come through saying”thanks for after”.
It filters out The auto-DMs, and yes I’m sad that it grabs some actual ones also, however you have to choose your battles!
And the moderation rules are not merely about spam. You can use them in many ways to
- Filter out articles to be reacted to — on almost any platform. You wish to have of the articles featuring a hashtag to be labeled in a manner — so you can respond to them afterwards.
- Filter those people that are SUPER out and post all the time so that you don’t need to observe every Tweet at Agorapulse — only repond to them or natively in Twitter.
- So it is possible to categorize create customized tags such as comments and tweets and search on them!
- Create custom searches for key words that you need to monitor
- In case you have one of the”big” amount accounts (greatest for smaller agencies) you can have articles delegated to a team member (see 11 below).
Fundamentally the moderation function is another Bonus reason to think about Agorapulse for social media direction.
A Killer Mobile App
If you are about and out And you will need to clear your inbox, the more Agorapulse program is something that you will love.
It’s accessible on Android and iOS and it is super slick to use. I often prefer to use the program vs background computer to process my inbox as it is really simple to review and process mentions and messages. Social Media Marketing 101
Agorapulse’s queue feature Permits You to publish Your articles on a replicated, evergreen basis using smart categories — a lot like the way by which Meet Edgar permits you to set posts to be scheduled at certain times daily based on particular categories. It is used by me to Facebook and Twitter.
If you are currently using a tool and want to Cut costs, then consider Agorapulse’s evergreen content attribute rather (and you get the bonus of all of the additional Agorapulse attributes ).
Here are a few things to learn about using Agorapulse for , content that is queued that is repeated.
Setting Your Queue Categories Up Is Super Easy.
With Agorapulse name and it’s super simple to set up Your queue add your schedule for posts to be printed on, and catogories. Then the process of adding content is very intuitive. As you can see, it’s a slick dash (the user experience is awesome).
Firstly, you need to name and set your articles up Classes (all colour-coded and ready for action!) .
Setting up your categories is easy… and color-coded!
All you Need to, once you’ve set up your categories Do is add instances to the program, such as this.
Then I Want to include amazing content to each of those category queues!
Easily Preview Content For Every Social Network.
Agorapulse gives You a preview of the article, to show you how it’ll look on the newsfeed of the platform when you publish it you select.
Choose to Schedule your articles or add each article to your choice’s Queue. This component is simple as you’ve already set your queue up in Measure one. Your Queue, full of articles (and prepared to go) will appear something like this.
Once a post is published, it will return to the Bottom of the queue, waiting to be queued again.
Aside from using the function for perennial Content, you can choose to either.
- Add a post to the schedule as normal or
- Replicate your post a certain number of times (when you do this you may set the minimum amount of times between repetitions of the article ). Be aware you could accomplish this for Facebook but you have to know about the Twitter rules see below.
You May Pause The Queue (Instantly, And At Any Time).
I love that Agorapulse has included a pause button. When a catastrophe is or for any reason it’s not fantastic time to post, you can easily pause the queue.
Perhaps you need to pause a lineup of articles At Christmas… it is easy with the pause button!
Meet Edgar has a pause button and it had been something That I actually wished to see in any tool which I chose to replace it with. I requested Agorapulse to add one and they did (they constantly listen — never be reluctant to mention suggestions or give feedback!) .
Use The Queue Function To Announce Facebook Lives
The queue function could be for announcing handy Events such as a Facebook Live (should you hold them on a weekly or regular basis). Share your content that must go out at a specific time of the week in a queue. I’d recommend you vary the articles a little to keep the content fresh and much more eye-catching.
Twitter And Agorapulse
Twitter posted about new Guidelines or”rules” for repeated or duplicate content in February 2018. You can read about it here.
The rules Aren’t Really new as addressed by Agorapulse’s CEO Emeric Ernoult. It is just that they’re currently making a bigger point of saying they will be enforced by them.
Fundamentally this mean that we can no more Post equal or similar articles to multiple accounts. This also applies to duplicate content.
Lets’s take a look at how you can post to Twitter with Agorapulse while complying with all the principles, so you comply with the rules, when you draft an image like this one to post to Twitter.
Note You Could choose to schedule or to queue Your article to Twitter. Here’s where we need to consider the principles of Twitter and comply with them. You can do this a couple of ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content To Twitter Accounts
If you look closely In the picture above, you’ll realize that Agorapulse blocks my ability to post duplicate content. The instrument recognises that I’m submitting to Twitter! This helps make sure Twitter’s guidelines are adhered to by me.
Content Variation Tips
This is how I utilize Agorapulse to save me loads of Time and remain from Twitter Jail. With Agorapulse, you currently have two options for replicating a link.
- It is possible to opt to Schedule your article once (or more than once if you vary it). Just add your post to do so, then pick the date and time you want it to go out out at. If it’ll be published more than once, you will want to edit the repeated or replicate tweets so they’re not”duplicate” content. A lot of that is under.
- More than once with variants or you can opt to Queue your post once. Agorapulse recommends this. When you’re queueing content for Twitter, be sure you don’t choose the option to”re-queue multiple times.” You can still use this attribute for other platforms, but this is where you’d wind up in violation of Twitter’s rules. While I decide to do it this way, I’m sure it’s a special place, then add it to the top or bottom of the queue (ie I select”queue next” or”queue last”).
I use Advanced Scheduling to Write one tweet, and then set that tweet. Below, I’ve set it to post than every 7 Days, and up to 6 repeats. Don’t forget to edit the repeats!
I can see once I program that the 6 x repeats Those articles in my schedule. I’d go directly in and alter them to emojis, text, pictures or hashtags. Do this do not do it or you will forget.
Note. It’s Ok when you edit your articles, if the connection stays the same. It is the text that you have to change each time.
I’d been using Advanced Scheduling in this manner For a little while today to post fresh content well before the new”principles” were declared. I like to mix up it and it’s better for involvement.
Do not forget Bulk Upload! Agorapulse also permits you to bulk upload up to some 100 parts of content using a CSV file. Including your photos and can include articles! You might use this to curate articles from other sites and save hours!
What’s Coming To Queued Content?
The staff at Agorapulse is functioning on a Tool to produce the variants of tweets easier for people, so we can get out content quickly and play nice. This is new functionality that will let us repeat our tweet variations all in the one easy interface. I’m looking forward to it. I am convinced it will be a timesaver! Social Media Marketing 101
Team Communication and Delegation
As Simple as Agorapulse would be to use, you Don’t have to do all the checking and engagement yourself… it is a dream for delegation.
If you are a member of Agorapulse’s Large level Account (beginning at $199 per month), then you can update to team approval whereby you can assign tasks and approve messages across multiple team members.
This is very good for customer service brilliance.
This feature is a good if you are a team that is growing One to update to.
Oh and guess what? Teamwork and Remarks happens in Real time. If Joe and Jess are online at the same time working on the account, there won’t be double-up. It is possible to see exactly what your staff is currently doing in real time.
Posting To Instagram
Agorapulse is A proud partner that is Instagram. This suggests that they are among the tools to acquire entry to Instagram’s API to allow!
In Case You Have one of the business accounts with Agorapulse you can now auto-schedule into Instagram. This means you can now plan your content beforehand and click to post on your phone whenever you are ready OR you are able to auto post.
Just make sure that you don’t forget to participate You autopost….posting is just a part of this procedure. You have to follow up on answers and comments.
I believe that Agorapulse is the only tool that Offers both scheduling and auto-scheduling to Instagram as well as reporting and monitoring… so it’s a win-win-win if you’ve got a company account. Instagram tools that give you reports are a separate fee!
All you need To do would be.
- Download the Agorapulse app and hook your Instagram account .
- On Your program or background , schedule your Instagram article (add photo and caption) then program the time and date that you need to print it. You can choose to change on Auto-scheduling or you’ll be able to use the program to link through to Instagram and post the picture.
- When it is time to 19, if you post will get a notification through your cellular app. Simply click”Publish” and you’ll be changed through to the Instagram program.
- Article as you would normally on Instagram. Your copy/description will be copied and you want to paste it. Check you have hashtags additional as necessary and you’re good to go!
Again, I am super impressed that Agorapulse has Added yet another feature that would require us to use a separate tool and the feature makes it even better. Bringing these tools saves you time AND money and is a key reason why I love Agorapulse for Social Media Management.
Responding To Advertisement Comments
Here’s where we get to Some attributes that are for the level of membership on Agorapulse.
The ability to respond to ad comments Starts at Medium Level of Membership (beginning at $99 per month)
Keeping up with comments on advertisements is difficult for Facebook and Instagram ads. Agorapulse allows you to view them and engage with them and pulls in the advertisement comments.
If you run ads and understand what it is like to keep up With the remarks (including the spam), then you’ll know that this function is bliss for advertising managers and page admins. Bliss. Social Media Marketing 101
Bonus Free Tools
You can choose Advantage of these free tools on their website such as.
- A Facebook Page Barometer — also to test your engagement, and to see how well your fan fares from the peers.
- A Twitter Analytics Report Card — to compare multiple webpages accounts, see how you perform against the competition and quantify your Twitter performance, right now
If you really need one Reason to check out Agorapulse here it is.
It is affordable.
They have some of the pricing of any of the Social media management applications.
Prices begin at $49 each Month for small/solo businesses with costs for large medium and enterprise businesses. You can discover more about pricing here.
I’ve A hunch that once you check out Agorapulse for social media management, attempt Some of their free tools and also take the free trial to get a spin, you’ll be as hooked as I am.