Intro Social Media Marketeer
There are Many social media management tools, but one stands out amongst the audience more and more every year — Agorapulse. I have used Agorapulse for Social Media Management for a few decades now, and I love it. In this post I share 12 Reasons Why I adore Agorapulse for Social Media Management and why you will too. Social Media Marketeer
There are many social media management applications that Deserve a mention . I have used many of them at one time or another, including Sprout Social, Hootsuite, and Buffer.
I won’t go into their features here. They’re Solid options.
But I changed to Agorapulse a few years ago Today and it has been my No 1 choice for social media management since that time. You can read about some of the feature comparisons between Agorapulse and other programs .
But for the purposes of This post, I wish to focus on Agorapulse so it is possible to consider it as a tool in your arsenal.
In Reality, it could literally be the main tool in Your arsenal! Agorapulse is kind of like a Swiss Army knife of social media management.
Only, it will not have features That you never use, which makes you think”what’s that used for?” . It’s practical, no-fluff and super easy to use.
Dare I say, it is even fun (but we’ll get to that). Let us take a look why I love Agorapulse for social media direction!
12 Reasons Agorapulse Kick Ass For Social Media Management
Oh and Before I start… I must mention that I don’t always use EVERY single function in precisely the same time. I do use a couple of other tools for some functions. But I love that Agorapulse has a suite of features that really do cover the majority of your social media marketing needs.
In fact, I Have been moving lots of the features I use on tools around to Agorapulse. It’s hard not to want to remain”in” this tool as it’s so user-friendly and fun to use. I have also taken on a new ambassador role with Agorapulse since writing this article. The article was updated but my genuine love with this particular tool and the fact I can’t do with it in my toolbox has not changed.
The Agorapulse Team And Culture
Let’s begin here. Because with this Remainder of the things I love about Agorapulse imply nothing.
Customer service is at the core of business at Agorapulse. If their clients are happy and utilizing their instrument in the best possible manner, (and they get results), then everything falls right into place. Their staff focuses more than anything else.
Agorapulse also stinks To clients about what works, what they can build and what needs improving. You are not a customer but part of a company where your voice will be heard. In fact, many of the present features I am going to talk about came out of feedback and client testimonials.
Caring about clients Is Agorapulse has shot up the rankings as one of those social media management tools with the reviews and customer satisfaction. Social Media Marketeer
I’ve summarized all 12 reasons why I love Agorapulse Below, but let’s begin with a video overview of their recent (awesome) update — then I will break down the key features. There is a lot to enjoy.
Impressive, right? Let’s jump in and choose a Closer look at the features of Agorapulse.
Easy Publishing And Scheduling
Now that We’ve covered off to the all-important Purpose of engagement (which is the reason why I love Agorapulse the most), let us take a look at scheduling and posting.
Just as a publishing Tool goes, Agorapulse is among the easiest I have used. It’s a breeze to post to Twitter, LinkedIn, Facebook and Instagram (and they have the new auto-posting function for Instagram as a formal Instagram Partner).
You can customise the posts to match each platform. As it’s super intuitive to use, I don’t even need to go into detail about this . You, (like me) should be able to work out how to program an easy post, readily and without instruction.
Scheduling is easy with Agorapulse! I can.
- Publish instantly
- Queue my article (more of this later)
- Schedule the article in the future for a particular date and time.
It’s also super easy to schedule the post to Go out on various platforms, on different times, while being optimized for those platforms (altering the text or image size).
1 feature I particularly like is the capability to Type”@” and then the title of the consumer and Agorapulse will bring up the possible account you can pick from on Twitter and Facebook. See Agorapulse suggests accounts once I start entering their business name.
This helps you to label pages and profiles fast And saves you time searching to include.
You can even schedule readily to LinkedIn.
Publish to LinkedIn with Agorapulse
We will get to Instagram at a minute, but for today, Please be aware that publishing your content and scheduling beforehand on Agorapulse is easy! And as I said, it is also possible to now auto-post to Instagram with Agorapulse as they are an official partner and have access to this new attribute via Instagram’s API.
Oh and they have a pretty calendar opinion too, That means you can see all of your posts ready to go across the programs.
And it’s color coded for people like me who want That level of organisation. Winning!
There’s nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike some other social media management tools, Agorapulse mentions and has just one pillar for me to react to notifications.
To me, that’s”one job” to finish every day. And it’s really almost enjoyable to clean out my inbox.
It is concentrated, it’s easy and it is easy to Use, so you won’t miss a mention!
- Your accounts on Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where each of the articles you need to review or respond to are available ). Your inbox items are highlighted as items To Review for each stage.
- Tabs for Publishing Listening, Fans and Followers, and Reports.
- An area for participation in which you respond and participate via responses, retweets or likes.
You can also click on a user’s profile to expand it. You will then see all of the information you want — directly within Agorapulse (including any prior interactions).
Expand your history to be seen by a user profile!
Only one click and you will see if You’ve Got a History with the consumer and the conversations you’ve had before. This means that you may give the people the right attention at the time.
Let us break this down a little more…
I DMs I’ve and can see how many mentions Inside my inbox. When I am looking at this tweet from Ravi, I can see just how many tweets I have to review and I will review or react to his tweet. It’s the exact same for channels — all of your participation is in 1 area.
Never miss a mention in your inbox!
I know, I know, my inbox Is not empty in this screenshot. But it’s going to be when I have finished writing this post! I do not always get to inbox zero every day but I get there often enough to LOVE that”Congratulations” display!
It’s simple to inspect of your own references. You can Even filter by message or cite type as follows.
Simply review the posts you have replied to or dealt with. It is automatically marked as reviewed once you reply to a specific post.
Or you click on a place to critique it without replying.
In the next case from Nicky, I can select To reply (or answer from DM), review the article, assign it to get someone else (more of that later), retweet it “just like” the post — all from within precisely the same dashboard area on Agorapulse.
Choose how the mention process or will participate or message.
If I switch to Instagram it’s similar. I am able to view my recent engagement all, I can expand on posts or see information. I unfollow and may follow. Social Media Marketeer
Easily switch between programs and accounts to Keep up with engagement!
Being able to see ALL of your comments is handy on Instagram, in which you can only find the past 50 mentions on your feed. If you have a large number of followers it’s not possible to maintain with mentions. Agorapulse alters all that which is huge for influencers and brands.
Excited? Now you can participate your with ALL Mentions, even when you are getting to them.
And of course, I can readily engage by Switching to Facebook.
Note. You can engage on Facebook, Twitter, Instagram and YouTube although not LinkedIn at this point (you can just publish to LinkedIn.
Agorapulse retains all my engagement in one area.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Best Advocates
When it comes to social media it’s not about Collecting followers. It’s about participating with them.
As I shared above, Agorapulse enables me to Easily monitor and participate with my best advocates using the”Fans and Followers” feature. From in your Twitter account, you click on”Fans and Followers” and then filter your search under”All”,”Favorites” or”Top” users according to below.
On my top 100 users I searched in this scenario under “TOP”.
You can add profiles and a star to “favorite” people you want to follow closely in Agorapulse. This way, you’ve got their posts easily accessible in their very own thread! It’s easy retweet their articles and to engage with them!
You will also see rankings for the following in just About each profile perspective on Agorapulse.
- Engaged — the person has mentioned you (directly, or via an answer to a conversation) or sent you a DM.
- Ambassador — this individual posted links to your website or has retweeted you.
- Influencer — this person is often retweeted (over 20 times throughout the previous 30 days).
In the case of Nicky, she is all 3 with respect to my @sociallysorted Twitter account. Nicky is somebody I should be participating with (and I do! ) ) .
On Facebook Function shows you who has said your page, and how many times they have liked and commented or delivered a message, in addition to their final interaction with you. It is also possible to ban them from within Agorapulse, although I expect that happens!
On Instagram you Will see who’s left comments their followers/followed that is total counts and you can trace or unfollow from within Agorapulse.
You are given a clear image of who by these metrics Follows you, boosts you and engages with you the maximum.
- Set up custom classes of followers inside Agorapulse’s dashboard
- Search on all their interactions
- Search in their own messages, and
- Add private notes.
When you have All This information you can use It to engage in positive communication with those individuals — surprise and delight them in some way maybe reach out to thank them! Social Media Marketeer
Advanced Tracking, Reviews And search
Consider Agorapulse as your own Private investigator that is Private. It’s possible to use the Tracking work on Instagram to.
- Perform hashtag searches.
- Place that is perform hunts.
What is so great? It opens up a whole new World of possibility for finding (and linking ) talks about any topic you like (including your manufacturer ).
The potential for location-based companies is huge With this feature, particularly tourism.
When it comes To reports, Agorapulse actually excels. With one click you can make a report that’s easy to produce and not difficult to decipher. GREAT for showing customers!
Agorapulse Reports help you to break your Audience in a way that makes sense.
The detailed reports can help you find a range Information including.
- Your best performing content (ie articles, tweets etc) based on engagement and reach
- Evolution metrics with time. Agorapulse automatically compares metrics and provides a reading re whether a particular metric is increasing or decreasing over a period to you.
- Community management statistics like reaction time and response speed
- Benchmarking your Facebook Page against competitors
Your content is analysed and Presented in report form. You can download it as a csv file to show that the people/clients/team that needs to see it the most.
For social media supervisors and agencies this is Enormous, as it allows you to supply easy-to-read information.
It is also possible to take a glance!
Nearly everybody I know who uses Agorapulse for Social media management raves about the reports. They are pretty special;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is like Heaven to me. Agorapulse describes it as being able to”tag, rename, conceal, delete or delegate content… while you sleep”. By using Moderation Rules, all.
Where the, I like this role on Twitter Auto-thankyous, Auto-engagements and Auto-DMs push me bat-shizz mad.
With Agorapulse I can deal with them in two Ways.
- My DMs can be filtered by me therefore that I don’t see almost all of them. This is where the magic happens. You can set up filters to weed out”most” of the bad DMs. Not all (sigh) but many.
- I can then filter my feed by Mentions or DMs. Clear them out quickly and I typically go to DMs. To be honest I get numerous DMs which are spam nowadays, it’s hard not to overlook the good ones. Automobile DMs have made DMs useless to me personally, which is a shame.
Moderation and filtering functions for all account Types but I mainly use it for Twitter to”mark as reviewed” all of the Auto DMs which come through saying”thanks to after”.
It filters out The auto-DMs, and yes I’m sad that it grabs some actual ones as well, however you have to choose your battles!
Along with the moderation principles are not about spam. You can use them in several ways to
- Filter out content to be responded to. Perhaps you want to have all the articles featuring a specific hashtag to be tagged in a certain way — so you can respond to them.
- Filter out those people that are SUPER participated and post all the time you don’t need to see every Tweet in Agorapulse — only repond to them occasionally or in Twitter.
- So it is possible to categorize create customized tags such as tweets and comments and search on them afterwards!
- Create customized searches for keywords that you need to track
- If you’ve got one of those”big” amount accounts (best for small agencies) you’ll have articles assigned to a team member (see 11 below).
Fundamentally the moderation function is just another Bonus motive to consider Agorapulse for social media management.
A Killer Mobile App
If you are about and out And you need to clear your inbox, the more Agorapulse app is something that you will love.
It’s available on Android and iOS and it’s super slick to use. I often prefer to use the app vs desktop computer to process my inbox since it’s really easy to review and procedure messages and mentions. Social Media Marketeer
Agorapulse’s lineup feature Permits You to publish Your articles onto a replicated, evergreen basis utilizing smart categories — much like the way by which Meet Edgar allows you to set posts to be scheduled at particular times daily based on certain categories. It is used by me for Facebook and Twitter.
If you are currently using a tool like Meet Edgar and Need to Reduce costs, then consider Agorapulse’s evergreen content feature instead (and you get the bonus of all the additional Agorapulse attributes ).
Here are a Couple of things Agorapulse for repeated, content that is queued.
Setting Your Queue Categories Up Is Super Easy.
With Agorapulse it easy to set up and title Your queue catogories, and add your schedule to get posts to be published on. Then the process of adding content is intuitive. As you can see, it’s a slick dashboard (the consumer experience is awesome).
Firstly, You Have to name and put your content up Categories (all colour-coded and ready for action!) .
Setting up your categories is simple… and color-coded!
When You’ve set up your categories, all you have to Do is add instances such as this, to the program.
Then I need to add content that is amazing to each of those category queues!
Easily Preview Content For Each Social Network.
Agorapulse gives You a handy visual/image preview of this post, to explain to you how it’ll appear on the newsfeed of this platform when you print it, you choose.
Pick to Schedule your articles to a certain time slot, or include every post to your choice’s Queue. This part is easy as you set your queue up in Measure one. Your Queue, filled with posts (and ready to go) will appear something like this.
Once a post is published, It Is Going to return to the Bottom of this queue, waiting to be queued again.
Apart from using the operate for repeated Content, you can even decide to either.
- Add a post to the schedule as usual or
- Repeat your article a specific number of times (when you do this you may set the minimum number of days between repeats of this post). Note that you can accomplish this to get Facebook but you need to be aware of the Twitter rules against content see below.
You May Pause The Queue (Quickly, And At Any Time).
I love that Agorapulse has included a pause button. When there is a natural disaster or for any reason it’s not great timing to post, you can easily pause the queue.
Maybe You want to pause a seasonal queue of articles At Christmas… it is simple with the pause button!
Meet Edgar has a pause button and it was something That I actually wished to see in any instrument which I chose to replace it with. I requested Agorapulse to include one and they did (they constantly listen — never be afraid to mention suggestions or provide feedback!) .
Use The Queue Function To Announce Facebook Lives
The function can be handy for announcing Events such as a Facebook Live (should you hold them to a weekly or regular basis). Share your articles that needs to go out each week in a queue at a specific time of the week. I’d recommend a little varies the posts to keep the content fresh and.
This functions with Twitter but with for Facebook we Have to check at a few”changes” into Twitter’s terms of usage…. Social Media Marketeer
Twitter And Agorapulse
Twitter posted about new Guidelines or”rules” for repeated or replicate content in February 2018. You may read about it here.
The rules are not Really new as addressed in this post by Agorapulse’s CEO Emeric Ernoult. It’s just that now they’re making a point of saying they will be enforced by them.
Fundamentally this mean that we can Simultaneously post content that is similar or identical to numerous accounts. This also applies to duplicate content at exactly the exact same account.
Let us take a look at how you can post to Twitter with Agorapulse whilst complying with the principles, so the rules are complied with by you when you draft a picture similar to this one to post to Twitter.
Note You Could choose to program or to queue Your article to Twitter. Here’s where we have to consider the rules of Twitter and comply with them. You can do this a couple ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content To Twitter Accounts
If you look closely In the image above, you will realize that Agorapulse blocks my ability to place replicate content. The instrument recognises that I’m posting to Twitter! This helps make sure the guidelines of Twitter are adhered to by me.
Content Demo Tips
Here is how I use Agorapulse to save me loads of Time and remain from Twitter Jail. With Agorapulse, you have two choices for replicating a hyperlink.
- You can opt to Schedule your post once (or more than once if you change it). Just put in your article, to do so, then choose the date and time you want it to go out at. If it’ll be printed more than once, you will need to edit the replicated or replicate tweets so they’re not”replicate” content. A lot of that is under.
- It is possible to opt to Queue your article once or more than with variants. Agorapulse advocates this. When you’re queueing articles for Twitter, be sure that you don’t select the option to”re-queue multiple times.” This is where you’d wind up in violation of the rules of Twitter, although you can use this feature for some other platforms. When I decide to do it this way, I’m sure it’s a special post, then add it to the top or bottom of the queue (ie I choose”queue next” or”queue last”).
I use Advanced Scheduling to Write one tweet, and then set that tweet. Below, I have set it to post more frequently than every 7 Days, as well as 6 repeats. Just don’t forget to edit the repeats!
I could easily see, After I schedule the 6 x repeats Those posts in my schedule. I would go in and change them to text, emojis, pictures or hashtags. Do this quickly — don’t do it or you will forget.
Note. It’s If the connection remains the same when you edit your posts, Okay. It is the text that you have to change each time.
I’d been utilizing Advanced Scheduling in this way For a while now to post fresh content — well ahead of the new”principles” have been announced. I like to mix it up and it’s better for engagement.
Don’t forget Bulk Upload! Agorapulse also allows you to upload around some 100 parts of content using a pre-populated CSV file. This includes your photographs and can incorporate articles! You can use this save hours and to curate content!
What is Coming To Queued Content?
The staff at Agorapulse is currently functioning on a Tool to make the variants of tweets easier for people, so we can get out content and play fine with Twitter. This is new functionality that will enable us to repeat our tweet variations quickly — all in the one simple interface. I’m awaiting it. I am sure it’s going to be a timesaver! Social Media Marketeer
Team Communication and Delegation
As Simple as Agorapulse would be to utilize, you Do not have to do all the checking and engagement yourself… it is a dream for delegation.
If you are a member of Agorapulse’s Large level Accounts (beginning at $199 a month), then it’s possible to update to team approval whereby you are able to assign tasks and approve messages across multiple team members.
This is very good for customer support brilliance.
This feature is a good if you are a group that is growing You to update to.
Oh and guess what? Teamwork and comments occurs in Actual time. If Jess and Joe are online at precisely the same time working on the exact same accounts, there won’t be double-up. You can see exactly what your staff is currently performing in real time.
Posting To Instagram
Agorapulse is A Instagram partner. This also suggests that they are among the very first tools to acquire entry to the API to allow auto-posting to Instagram which is HUGE of Instagram!
In Case You Have one of the business accounts with Agorapulse you can now auto-schedule to Instagram. This usually means that you can plan your content ahead of time and click when you are ready OR you are able to, to post on your telephone auto post.
Just make sure that you don’t forget to engage You autopost….posting is merely part of the procedure. You have to follow up on comments and answers.
I believe that Agorapulse is the only tool Provides both scheduling and auto-scheduling to Instagram in addition to monitoring and reporting… so it’s a win-win-win in case you have a business account. Many Instagram tools that give you testimonials are a fee!
All you Want To do would be.
- Download the Agorapulse app and hook your Instagram account .
- On Your program or desktop, schedule your Instagram article (add photo and caption) then schedule the time and date you need to publish it. You can opt to switch on Auto-scheduling or you’ll be able to use the program to link through to Instagram and post the image.
- When it’s time to 19, if you post will get a notification via your cellular app. Just click”Publish” and you’ll be changed through to the Instagram app.
- Article as you would ordinarily on Instagram. Your copy/description will be copied and you want to paste it. Check you have additional as necessary and you are good to go!
Again, I am impressed that Agorapulse has Added another feature that would normally require us to utilize the newest auto-post feature and another tool makes it even better. Bringing these tools saves you time AND money and is a key reason why I love Agorapulse for Social Media Management.
Responding To Advertisement Remarks
Here is where we get to Some features that are for the higher level of membership on Agorapulse.
The capability to respond to ad comments Begins at Medium Level of Membership (beginning at $99 per month)
With comments on advertisements is hard for keeping up Facebook and Instagram advertisements. Agorapulse lets you view them and participate with them readily and pulls in the advertisement comments to your own inbox.
If ads run and know what it’s like to maintain With the remarks (including the spam), then you will know that this function is bliss for ad managers and webpage admins. Bliss. Social Media Marketeer
Bonus Free Tools
You can also take Advantage of those free tools on their website.
- A Facebook Page Barometer — to determine how well your fan fares against your peers, and to test your engagement.
- A Twitter Analytics Report Card — to compare multiple webpages accounts, see how you perform against the competition and measure your Twitter functionality, right today
If you really need one Reason to check out Agorapulse here it is.
It is affordable.
They have some of the best pricing of some of the Social media management tools.
Prices start at $49 per Month for small/solo businesses with prices for large, medium and enterprise companies. You can discover more about pricing here.
I have A hunch that once you check out Agorapulse for social media direction, try Some of the tools and take the free trial for a spin, you’ll be hooked as I am.