Background Social Media Management What Is It
There are Many social media management tools, however, one stands out among the crowd more and more every year — Agorapulse. I have used Agorapulse for Social Media Management for a few years now, and I love it. In this article I share 12 Reasons Why I adore Agorapulse for Social Media Management and you will also. Social Media Management What Is It
There are many social media management applications that Deserve a mention here. I have used many of these such as Hootsuite, Sprout Social, and Buffer.
I won’t go into their features . They’re Solid options.
However, I switched to Agorapulse a Couple of Years ago It and now has been my No 1 choice to social media direction since that time. You may read about a number of the feature comparisons between Agorapulse along with other platforms here.
However, for the purposes of This post, I wish to just focus on Agorapulse so it is possible to consider it.
It may be the main tool in Your arsenal! Agorapulse is kind of like a Swiss Army knife of social media management.
Only, it will not have features That you never use, making you think”what’s that used for?” . It’s practical, no-fluff and super simple to use.
Dare I say, it’s even enjoyable (but we’ll get to this ). Let’s take a peek why I adore Agorapulse for social media direction!
12 Reasons Agorapulse Kick Ass For Social Media Direction
Oh and Before I start… I should mention that I don’t necessarily use each and every function in precisely the exact same moment. I do use a couple of different tools. However, I really like that Agorapulse has a package of features that do cover most of your social media marketing needs.
In fact Have been slowly moving a lot of the features I use on other tools over to Agorapulse. It’s hard not to want to remain”in” this instrument since it’s so user-friendly and enjoyable to use. I have also taken on a new ambassador role with Agorapulse considering writing this post. The article was updated but my real love with this particular tool and the fact that I can’t do without it in my arsenal hasn’t changed.
The Agorapulse Staff And Team
Let us start here. Because without this, the Remainder of the things that I love about Agorapulse imply nothing.
Customer service is at the core of company Agorapulse. If their customers are happy and utilizing their tool in the finest possible manner, (and they receive results), then everything falls into place. Their staff concentrates on client experience more.
Agorapulse also listens About what works, what they are able to build next and what needs improving. So, you are not a client but part of a company where your voice will be heard. In reality, many of the features I am about to speak about came out of feedback and customer testimonials.
Caring about clients Is Agorapulse has taken up the ranks as among the social media management programs with the reviews and customer satisfaction. Social Media Management What Is It
I’ve all summarized 12 reasons why I love Agorapulse Below, but let us begin with a video summary of the current (awesome) upgrade — then I’ll break down the key capabilities. There is a lot to like.
Impressive, right? Let’s jump in and take a Closer look at the qualities of Agorapulse.
Easy Publishing And Scheduling
Now that we have covered off to the all-important Purpose of participation (that is why I adore Agorapulse the most), let us take a peek at posting and scheduling.
As far as a publishing Tool goes, Agorapulse is among the easiest I have used. It is a cinch to post to Twitter, LinkedIn, Facebook and Instagram (and they have the newest auto-posting work for Instagram as a formal Instagram Partner).
The posts can be easily customised by you to match each platform. I probably don’t even need to go into detail about it , as it’s super intuitive to use. You, (like me) need to be able to work out how to program a simple post, readily and without instruction.
Scheduling is simple with Agorapulse! I can.
- Publish immediately
- Queue my article (more of that later)
- Schedule the post later on for a specific time and date.
It’s also easy to schedule the article to Head out on various platforms, on various times, while being optimised for those platforms (altering the text or image size).
One feature I like is the capability to Kind”@” and then the name of the user and Agorapulse will bring up the possible accounts you are able to choose from on Twitter and Facebook. See Agorapulse suggests accounts when I start entering their business name.
This helps you to tag profiles and pages quickly And saves you time looking for the perfect people to include.
You can schedule readily to LinkedIn.
Easily print to LinkedIn with Agorapulse
We’ll get to Instagram at a minute, but for today, Please be aware that publishing your articles and scheduling beforehand on Agorapulse is easy! And like I said, you can also now auto-post to Instagram with Agorapulse as they are an official partner and have access to that new feature via Instagram’s API.
Oh and they have a slick calendar view That means you can see all of your articles ready to go across all the platforms.
And it’s colour coded for people like me That level of visual organisation. Winning!
There’s nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike a few other social media management tools, Agorapulse has only 1 pillar for me to react to notifications and mentions.
To me, that’s”one job” to finish every day. And it’s actually almost enjoyable to clean out my inbox.
It is concentrated, it is simple and it is super simple to Use, so you won’t skip a mention!
- Your accounts on Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where all the posts you will need to examine or respond to can be found). Your inbox items are emphasized as items.
- Tabs for Fans, Publishing, Listening and Followers, and Reports.
- An area for participation where you respond and engage via enjoys, retweets or responses.
You can click on a user’s profile it. You will then see all of the info that you want — directly within Agorapulse (like any prior interactions).
Expand an individual profile to realize your history!
If You’ve Got a Only one click and you can see History with the user and the conversations you have had before. This means you can provide the right people the right attention at the right time.
Let us break this down a bit more…
I can see how many mentions and DMs I have In my inbox. If I am looking at this tweet from Ravi, I will see just how many tweets that I must review and I can review or react to his tweet. It’s the same for channels — your entire participation is in one area.
Never miss a mention in your inbox!
I know, I know, my inbox Isn’t empty in this screenshot. But it will be when I’ve finished writing this post! I don’t always get to tune zero daily but I get there often enough to LOVE that”Congratulations” display!
It’s simple to check your own references. You can Filter by message or mention kind as follows.
Then review the articles you have replied to or dealt with. Once you reply to a post, it is automatically marked as reviewed.
Or you click on a place to review it without replying.
In the following case from Nicky, I could choose To reply (or answer from DM), review the article, delegate it for somebody else (more of that later), retweet it or”like” the article — all from within the exact same dashboard place on Agorapulse.
Choose how you process or will engage the mention or message.
It’s, if I change to Instagram, by Way of Example similar. I can see all my recent participation, I see information or can enlarge on posts. I can follow and unfollow. Social Media Management What Is It
Change between accounts and platforms to Keep up with engagement!
Being able to see All your comments is handy on Instagram, where you usually can only find the last 50 mentions on your own feed. It is not possible to keep up with mentions, if you’ve got a large number of followers. Agorapulse changes all that which is huge for brands and influencers.
Excited? You can participate your with ALL Mentions, even when you are getting to them.
And of course, I can also readily engage by Switching to Facebook.
Note. You can engage on Facebook, Twitter, Instagram and YouTube although maybe not LinkedIn at this point (you can only print to LinkedIn.
Agorapulse keeps all of my engagement in 1 area.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Finest Advocates
When it comes to social media it is not about Collecting followers. It’s about engaging with them.
As I shared previously, Agorapulse allows me to Easily track and participate with my very best advocates using the”Fans and Followers” feature. From within your Twitter accounts, you click on”Fans and Followers” and then filter your search under”All”,”Favorites” or”Top” users as per below.
On my top 100 users I searched in this scenario under “TOP”.
With favorites you can add a star to “favorite” people you would like to follow carefully in Agorapulse. This way, you’ve got their posts easily accessible in their own thread! It’s simple to engage together and retweet their content!
You see rankings for the following in just About each profile perspective on Agorapulse.
- Engaged — the person has said you (directly, or via an answer to a dialogue ) or delivered you a DM.
- Ambassador — this person has retweeted you or posted links.
- Influencer — this individual is frequently retweeted (more than 20 times during the previous 30 days).
In Nicky’s situation, She’s all 3 with respect to my @sociallysorted Twitter accounts. Nicky is somebody I should be engaging with (and I do! ) ) .
On this, Facebook Function shows you who has said your page, and how many times they have liked and commented or delivered a message, in addition to their last interaction with you. It is also possible to prohibit them from the page from inside Agorapulse, although I hope that happens!
On Instagram you Will see who’s left comments on your post, their followers/followed that is total counts and you can follow or unfollow from within Agorapulse.
You are given a clear image of who by these basic metrics Follows you, promotes you and participates with you the most.
- Set up custom groups of followers within Agorapulse’s dash
- Search on all their interactions
- Search in their own messages, and
- Add notes.
When you have All This info you can use It to take part in positive communication with those people — maybe reach out to them to thank them or surprise and delight them! Social Media Management What Is It
Advanced Tracking, Search And Reports
Consider Agorapulse as your own Investigator that is Private. You can use the Tracking work on Instagram to.
- Hashtag hunts.
- Perform place searches.
What is so great about this? It opens a whole new World of chance for locating (and joining) talks about any topic you like (including your manufacturer ).
The Capacity for location-based businesses is enormous Especially tourism.
When it comes To reports, Agorapulse actually shines. With one click you can create a report that’s easy to create and not difficult to decipher. GREAT for showing clients!
Agorapulse Reports help you to break down your Audience sense.
The reports can also help you find a range Information such as.
- Your best performing content (ie articles, tweets etc) based on engagement and attain
- Development metrics with time. Agorapulse automatically compares metrics over the years and provides a fast reading re whether a metric is decreasing or increasing over a period to you.
- Community management data such as reaction time and response speed
- Benchmarking your Facebook Page against opponents
Your material is analysed and Introduced in report form. You can download it as a csv file to reveal it the most.
For social media managers and agencies this is Enormous, as it allows you to provide data that is easy-to-read to your clients.
You can also have a peek in your competitors!
Nearly everybody I know who uses Agorapulse for Social media direction raves about the reports. They’re pretty special;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is like Paradise to me. Agorapulse describes it as being able to”tag, bookmark, hide, delete or delegate articles… while you sleep”. All using Moderation Rules.
Where the I love this role on Twitter Auto-thankyous, Auto-engagements and Auto-DMs drive me bat-shizz crazy.
With Agorapulse I will deal with them in two Ways.
- My DMs can be filtered by me therefore I really don’t see almost all of them in the first place. This is where the magic occurs. You can set up filters to weed out”many” of those lousy DMs. Not all (sigh) but most.
- I will then filter my feed by Mentions or even DMs. Clear them out fast and I usually visit DMs. To be honest I get numerous DMs that are spam nowadays, it’s hard not to overlook the excellent ones. Auto DMs have made DMs useless to me personally, which is a shame.
Moderation and filtering functions for all account Types but I mainly use it for Twitter to”mark as reviewed” all of the Auto DMs which come through saying”thanks to after”.
It mostly filters out The auto-DMs, and yes I am sad that it grabs some real ones also, however you’ve got to pick your battles!
And the moderation principles are not merely about spam. You can use them in several ways to
- Filter out content to be responded to. So you can respond to them — maybe you want to have all of the articles featuring a hashtag to be labeled in a specific manner.
- Filter those individuals that are SUPER out and post all the time so you don’t have to observe every Tweet in Agorapulse — just repond to them occasionally or natively in Twitter.
- So you can categorize create custom tags such as comments and tweets and research on these later!
- Create custom searches for keywords which you need to track
- In case you have one of the”big” level accounts (best for smaller agencies) you’ll have articles assigned to a group member (see 11 below).
Basically the moderation purpose is another Bonus reason to think about Agorapulse for social media management.
A Killer Mobile App
If you are out and around And you need to clean your inbox, the more Agorapulse app is something that you will love.
It’s accessible on iOS and Android and it’s super slick to use. I often prefer using the app vs desktop computer to process my inbox since it’s really easy to review and procedure messages and mentions. Social Media Management What Is It
Agorapulse’s queue feature allows you to publish Your content onto a repeated, evergreen basis using smart categories — much like the manner in which Meet Edgar allows you to set posts to be scheduled at certain times of day based on particular categories. I use it to Twitter and Facebook.
If you are currently using a tool like Meet Edgar and Need to Cut costs, then contemplate Agorapulse’s evergreen content attribute instead (and you have the bonus of all of the additional Agorapulse features).
Here are a Couple of things Agorapulse for repeated, content that is queued.
Setting Your Queue Categories Up Is Super Easy.
With Agorapulse name and it is super easy to set up Your queue insert your schedule to get posts to be printed on, and catogories. Then of adding content, the process is intuitive. As you can see, it’s a slick dashboard (the user experience is awesome).
Firstly, put your articles up and you need to name Categories (all colour-coded and ready for action!) .
Setting up your classes is easy… and color-coded!
All you Need to once you’ve set up your classes Do is add instances such as this, to the program.
Then I Want to include amazing content to each of those category queues!
Easily Preview Content For Every Social Network.
Agorapulse provides You a preview of this post, to explain to you how it will look on the newsfeed of the platform when you print it you select.
Pick to Schedule your posts or include each article to the Queue of your choice. This part is simple as you set your queue up in Step one. Your Queue, filled with articles (and ready to go) will look something like this.
After a post is published, it will return to the Bottom of this queue, waiting to be queued again.
Apart from using the queue operate for perennial Content, you can decide to either.
- Add a post to the schedule as normal or
- Replicate your article a certain number of times (when you do so you may set the minimum number of days between repetitions of the post). Be aware you could do this to get Facebook but you have to be aware of the Twitter rules see below.
You Can Pause The Queue (Instantly, And At Any Time).
I Really like That Agorapulse has included a pause button. When there’s a natural disaster or it is not fantastic timing to post, it is easy to pause the queue.
Maybe You want to pause a lineup of posts At Christmas… it is simple with the pause button!
Meet Edgar has a pause button and it was something That I actually wanted to see which I opted to replace it with. I asked Agorapulse to include one plus they did (they always listen — never be afraid to mention tips or provide opinions!) .
Utilize The Queue Function
The function could be handy for announcing Events like a Facebook Live (should you hold them to a weekly or regular basis). Share your content that must go out each week in a queue at a certain time of the week. I would recommend the articles a bit vary to keep the content fresh and more eye-catching.
Twitter And Agorapulse
Twitter posted about fresh Guidelines or”rules” for repeated or replicate content in February 2018. You can read about it here.
The rules are not New as addressed in this informative article by Agorapulse’s CEO Emeric Ernoult. It’s just that now they are currently making a point of saying they will be enforced by them.
Fundamentally this mean that we can no more Simultaneously post equal or substantially similar content to multiple accounts. This also applies to replicate content.
Lets’s take a look Twitter with Agorapulse whilst complying with the principles, so when you draft an image like this one you obey the rules.
Note that you can choose to program or to queue Your article to Twitter. Here’s where we have to consider the rules of Twitter and comply with them. You can do this a couple ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content On Twitter Accounts
If you look In the image above, you’ll realize that Agorapulse blocks my ability to place replicate content to more than one of my Twitter accounts. The instrument recognises that I’m submitting to Twitter! This helps ensure that the guidelines of Twitter are adhered to by me.
Content Demo Tips
Here is how I use Agorapulse to save loads of Time and remain from Twitter Jail. With Agorapulse, you have two choices for repeating a hyperlink.
- It is possible to choose to Schedule your article once (or more than once if you change it). Simply add your post to do this, then pick the date and time you want it to go out out at. If it’ll be published more than once, you will want to edit the repeated or duplicate tweets so they’re not”replicate” content. More of that is below.
- More than with variants or It is possible to opt to Queue your post once. Agorapulse recommends this. When you’re queueing content for Twitter, be certain you don’t select the option to”re-queue multiple times.” This is where you’d end up in breach of the rules of Twitter, although you can use this attribute for other platforms. While I decide to do it this way, I make sure it’s a special post, then add it to the top or bottom of this queue (ie I select”queue alongside” or”queue last”).
I use Advanced Scheduling to Write 1 tweet, and then set that tweet. Below, I have set it to post than every 7 Days, and up to 6 repetitions. Just don’t forget to edit the repeats!
I can see, After I program that the 6 x repeats Those posts in my schedule. I would go straight in and change them to emojis new text, pictures or hashtags. Do this quickly — don’t do it or you will forget.
Note. It is Okay if the connection remains the same when you edit your articles. It’s the text that you need to change each time.
I had been using Advanced Scheduling in this way For a while today to post new content — well ahead of the new”rules” have been announced. I like to mix up it and it is better for engagement.
Do not forget Bulk Upload! Agorapulse also permits you to bulk upload up to a 100 pieces of content at once by using a CSV file. Your photographs are included by this and can include articles! You might even use this save hours and to curate articles!
What’s Coming For Queued Content?
The team at Agorapulse is working on a Tool to produce people the variations of tweets, so we play nice and can still get content out. This is new functionality that will let us replicate our tweet variants all in the one simple interface. I am looking forward to it. I’m sure it will be a timesaver! Social Media Management What Is It
Team Communication and Delegation
As easy as Agorapulse would be to utilize, you Don’t have to do all the checking and engagement yourself… it is a dream for delegation.
If you are a member of Agorapulse’s Large level Account (starting at $199 per month), then you can update to staff approval whereby you are able to assign tasks and approve messages across multiple staff members.
This is very good for customer support brilliance.
This feature is a good, if you are a team One to update to.
Oh and guess what? Teamwork and comments occurs in Actual time. So if Joe and Jess are online at precisely the exact same time working on the account, there won’t be double-up. You can see exactly what your team is doing in real time.
Posting To Instagram
Agorapulse is A Instagram partner. This suggests that they are among the tools to get entry to the API to allow of Instagram!
In Case You Have one of the Company accounts with Agorapulse you can now auto-schedule into Instagram. This means you can plan your articles ahead of time and click on when you’re ready OR you can, to post on your phone auto article.
Make sure that you don’t forget to participate if You autopost….posting is just a part of the process. You have to follow up on comments and replies.
I believe that Agorapulse is the only instrument that Offers both scheduling and auto-scheduling to Instagram in addition to reporting and monitoring… so it’s a win-win-win in case you’ve got a business account. Instagram tools that provide you testimonials are a fee!
All you need To do is.
- Download the Agorapulse app and hook your Instagram account .
- On Your program or background computer, schedule your Instagram post (add photo and caption) then program the time and date you want to print it. You can choose to change on Auto-scheduling or you’ll be able to use the app to link through to Instagram and place the picture.
- When it’s time to 19, if you post will get a notification through your mobile app. Simply click”Publish” and you will be switched through to the Instagram app.
- Post as you would ordinarily on Instagram. Your copy/description will be duplicated and you want to glue it to the Instagram app. Check you’re ready to go and you have hashtags added as necessary!
I am super impressed that Agorapulse has Added another feature that would require us to utilize the newest auto-post attribute and a separate tool makes it even better. Bringing these tools together saves you time AND money and is an integral reason why I love Agorapulse for Social Media Management.
Responding To Advertisement Comments
Here’s where we get to Some attributes which are for the degree of membership Agorapulse.
The ability to respond to ad comments Begins at Moderate Level of Membership (beginning at $99 a month)
Keeping up with comments on ads is difficult for Equally Facebook and Instagram ads. Agorapulse pulls to your inbox from the ad comments and allows you to view them and participate with them.
If you understand what it’s like to maintain and run advertisements With the remarks (including the spam), then you will know that this purpose is bliss for advertising managers and webpage admins. Bliss. Social Media Management What Is It
Bonus Free Tools
You can also take Advantage of those tools on their site including.
- A Facebook Page Barometer — to test your own engagement, and to see how well your fan fares from the peers.
- A Twitter Analytics Report Card — to compare multiple webpages accounts, see how you perform against the competition and quantify your Twitter performance, right now
If you really need one Reason to test out Agorapulse here it is.
It is affordable.
They have some of the pricing of any of those Social media management tools.
Prices start at $49 per Month for small/solo businesses with prices for medium, large and enterprise businesses. You will find out more about pricing here.
I’ve A hunch that once you check out Agorapulse for social media management, attempt Some of their free tools and choose the free trial for a spin, you will be as hooked as I am.