Intro Social Media Management Tools 2016
There are Many social media management programs, however, one stands out amongst the audience more and more each year — Agorapulse. I have used Agorapulse for Social Media Management for a few decades now, and I really like it. In this post I share 12 Reasons Why I adore Agorapulse to Social Media Management and you will too. Social Media Management Tools 2016
There are many social media management tools that Deserve a mention here. I’ve used many of them at one time or another, such as Hootsuite, Sprout Social, and Buffer.
I will not go into their features here. They are Solid options.
But I switched to Agorapulse a few years ago It and now has been my 1 choice to social media management since that time. You can read about some of the attribute comparisons between Agorapulse along with other platforms .
However, for the purposes of This post, I want to focus on Agorapulse so it is possible to consider it as a tool in your toolbox.
In Reality, it may be the Primary tool in Your arsenal! Agorapulse is sort of like a Swiss Army knife of social media management.
Only, it will not have features You never use, making you think”what is that used for?” . It is sensible, no-fluff and super simple to use.
Dare I say, it’s even enjoyable (but we’ll get to that). Let us take a peek at 12 Reasons why I adore Agorapulse for social media management!
12 Reasons Why Agorapulse Kick Ass For Social Media Direction
Oh and Before I begin… I should mention that I do not necessarily use each and every function in precisely the exact same time. I do use a couple of other tools. However, I really like that Agorapulse includes a package of features that actually do cover the majority of your social media advertising needs.
In fact, I Have been moving lots of the features I use on tools over to Agorapulse. It’s hard not to want to remain”in” this instrument since it is so user-friendly and enjoyable to use. I have taken on a new ambassador role with Agorapulse since writing this article. The post was updated but my genuine love for this particular tool and the fact I can’t do with it in my toolbox has not changed.
The Agorapulse Team And Culture
Let us start here. Because with this Rest of the things I love about Agorapulse mean nothing.
Customer service is at the core of company Agorapulse. If their clients are happy and utilizing their instrument in the finest possible way, (and they get results), then everything falls into place. Their staff focuses on client experience over anything else.
Agorapulse also stinks To customers about what works, what needs improving and what they are able to build next. Thus, you are not only a customer but part of a business where your voice will be observed. In fact, many of the present features I am about to speak about came out of feedback and customer testimonials.
Caring about customers Is why Agorapulse has taken up the ranks as among the social media management tools with all the reviews and customer satisfaction. Social Media Management Tools 2016
I’ve all outlined 12 reasons why I love Agorapulse Below, but let’s start with a video summary of their recent (awesome) upgrade — then I’ll break down the critical capabilities. There’s a lot to enjoy.
Impressive, right? Let’s jump in and choose a Closer look at the qualities of Agorapulse.
Easy Publishing And Scheduling
Now that We’ve covered off on the all-important Purpose of engagement (which is why I adore Agorapulse the most), let’s take a peek at scheduling and posting.
As far as a publishing Tool goes, Agorapulse is one of the easiest I have used. It is a breeze to post to Twitter, LinkedIn, Facebook and Instagram (plus they have the new auto-posting function for Instagram as a formal Instagram Partner).
The posts can be easily customised by you to match each platform. As it intuitive to use, I don’t even have to go into detail about it . You, (like me) should be able to work out how to schedule an easy post, readily and without education.
Scheduling is simple with Agorapulse! I could.
- Publish immediately
- Queue my post (more of this later)
- Schedule the post in the future for a particular date and time.
It’s also super easy to schedule exactly the post to Head out on different platforms, on various occasions, while being optimized for all those platforms (altering the text or picture size).
1 feature I like is the capability Type”@” and the title of the consumer and Agorapulse will bring up the probable account you are able to pick from on Twitter and Facebook. See Agorapulse suggests extra accounts once I begin entering their company name.
This helps you to label profiles and pages fast And saves you time looking for the right folks to include.
You can also schedule easily to LinkedIn.
Easily publish to LinkedIn with Agorapulse
We will get to Instagram at a minute, but for today, Please know that publishing your articles and scheduling beforehand on Agorapulse is super simple! And as I said, you can also now auto-post to Instagram using Agorapulse as they are an official partner and also have access to that new feature via Instagram’s API.
Oh and they have a slick calendar opinion So you can see your posts ready to go across the platforms.
And it’s color coded for people like me That level of organisation that is visual. Winning!
There’s nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike some other social media management applications, Agorapulse has just 1 pillar for me to respond to mentions and notifications.
To me, that is”one task” to complete each day. And it is actually almost enjoyable to clear out my inbox.
It is focused, it’s simple and it is easy to Use, so you won’t miss a mention!
- Your accounts Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where each of the posts you will need to examine or respond to are available ). Your inbox items are highlighted To Inspection for each platform as items.
- Tabs for Fans, Publishing, Listening and Followers, and Reports.
- An area for participation in which you participate and respond via retweets enjoys or responses.
You can also click on a user’s profile it. You will then see all the information you want — directly within Agorapulse (like any previous interactions).
Expand your history to be seen by a user profile!
If You’ve Got a Only one click and you can see History with the user and the conversations you have had before. This means that you can give the people the right care at the time.
Let us break this down a little more…
I DMs I have and can see how many cites Inside my inbox. When I am looking at this tweet from Ravi, I will see how many tweets that I must review and that I will review or respond to his tweet. It is the same for other social channels — your entire participation is in one area.
Never skip a mention on your inbox!
I know my inbox Is not empty in this screenshot. But it’s going to be when I have finished writing this article! I do not always get to tune zero every day but I get there often enough to LOVE that”Congratulations” screen!
It’s easy to check your mentions. You can Even filter by mention or message type as follows.
Simply review the articles responded to or dealt with. As soon as a specific post is replied to by you, it is marked as reviewed.
Or You Just click on a post to review it without replying.
I can select To reply (or reply by DM), review the article, assign it for somebody else (more of that later), retweet it or”like” the post — all from within precisely the exact same dashboard place on Agorapulse.
Choose how you process or will engage the mention or message.
It’s if I change by Way of Example similar. I can see my recent engagement all, I see info about an individual or can expand on articles. I unfollow and may even follow. Social Media Management Tools 2016
Easily switch between accounts and platforms to Keep up with engagement!
Being able to see All your remarks is handy on Instagram, where you can only see the last 50 mentions on your feed. It’s not possible to maintain with mentions In case you have a number of followers. Agorapulse changes that which is huge for influencers and brands.
Excited? Now you can participate your with ALL Mentions when you are getting to them.
And of course, I could also readily engage by Switching to Facebook.
Note. You’re able to engage on Facebook, Twitter, Instagram and YouTube although maybe not LinkedIn at this point (you can only publish to LinkedIn.
Agorapulse retains my engagement in one place all.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Best Advocates
When it comes to social media it’s not about Collecting followers. It’s about engaging with them.
As I shared above, Agorapulse allows me to Easily monitor and participate with my very best advocates employing the”Fans and Followers” attribute. From within your Twitter account, you click on”Fans and Followers” and then filter your search under”All”,”Favorites” or”Top” users according to below.
In this scenario I searched on my top 100 users under “TOP”.
With favorites you can add profiles and a celebrity to “favorite” people that you want to follow closely in Agorapulse. In this manner, you’ve got their posts readily accessible in their very own thread! It’s simple to engage together and retweet their articles!
You see positions for your following in only About every profile perspective on Agorapulse.
- Engaged — the individual has mentioned you (directly, or via an answer to a conversation) or sent you a DM.
- Ambassador — this person has retweeted posted or you links to your site.
- Influencer — this person is often retweeted (over 20 times throughout the last 30 days).
In Nicky’s case, she is all 3 with respect to my @sociallysorted Twitter account. Nicky is somebody I ought to be engaging with (and I do! ) ) .
On Facebook Function shows you who’s mentioned your page, and the number of times they have liked and commented or delivered a message, in addition to their final interaction with you. You can also prohibit them from the page from within Agorapulse, although I expect that happens!
On Instagram you Will see who has left comments on your article, their total followers/followed counts and you can trace or unfollow from within Agorapulse.
You are given a clear image of who by these fundamental metrics Follows you, promotes you and engages with you the most.
- Setup custom classes of followers within Agorapulse’s dash
- Search on each of their interactions
- Search in their messages, and
- Add private notes.
When you have All This information you can use It to take part in positive communication with these people — perhaps reach out to them to thank them or surprise and pleasure them in some way! Social Media Management Tools 2016
Advanced Monitoring, Reviews And search
Consider Agorapulse as your personal Private investigator that is Private. It’s possible to use the Tracking function on Instagram to.
- Perform hashtag searches.
- Perform place hunts.
What’s so great about it? It opens a whole new World of chance for locating (and joining) talks about any topic you like (including your brand).
The potential for companies is enormous With this feature, particularly tourism.
When it comes To reports, Agorapulse actually excels. With one click you can create a report that is simple to produce and not difficult to decode. GREAT for showing customers!
Agorapulse Reports help you to break your Audience in a means which makes sense.
The Comprehensive reports also can help you find a range Information including.
- Your best performing content (ie posts, tweets etc) based on participation and reach
- Development metrics with time. Agorapulse gives a quick reading re whether a specific metric is decreasing or increasing over a time to you and automatically compares metrics over time.
- Community management statistics such as response time and response rate
- Benchmarking your Facebook Page against competitors
Your best performing material is easily analysed and Presented in report form. You can also download it as a csv file to show it to that the people/clients/team that must view the most.
For social media supervisors and agencies that this is Huge, as it allows you to supply easy-to-read data.
You can have a peek!
Just about everybody I know who uses Agorapulse to get Social media direction raves about the reports. They are fairly particular;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is similar to Paradise to me. Agorapulse explains it as being in a position to”tag, rename, conceal, delete or assign articles… while you sleep”. using Moderation Rules all.
I like this role on Twitter, where the Auto-thankyous, Auto-engagements and Auto-DMs push me bat-shizz mad.
With Agorapulse I can deal with them Ways.
- I will filter my DMs therefore that I really don’t see most of them. This is where the magic occurs. You can set up filters to weed out”most” of those lousy DMs. Not all (sigh) but most.
- I will then filter my feed by Mentions or even DMs. I go to DMs and clear them out. To be fair I get so many DMs that are spam nowadays, it’s hard not to miss the good ones. Auto DMs have made DMs useless to me, which is a shame.
Filtering and moderation functions for all accounts Types but I mainly use it for Twitter to”markers as reviewed” all the Auto DMs which come through saying”thanks for following”.
It filters out The auto-DMs, and yes I’m sad that it catches some real ones also, but you’ve got to choose your battles!
And the moderation principles are not merely about spam. You can use them in many ways to
- Filter out articles to be responded to. So you’re able to respond to them — you wish to have the posts featuring a hashtag to be tagged in a manner.
- Filter those people that are SUPER out and post all the time you don’t need to observe every Tweet at Agorapulse — just repond to them occasionally or in Twitter.
- So you can categorize create custom tags and research on them!
- Create customized searches for key words which you want to monitor
- If you’ve got one of the”big” amount accounts (best for smaller agencies) you’ll have posts assigned to a group member (see 11 below).
Fundamentally the moderation purpose is another Bonus motive to consider Agorapulse for social media direction.
A Killer Mobile App
If you are around and out And you need to clean your inbox, the Agorapulse program is something that you will love.
It’s available on Android and iOS and it’s super slick to use. I often prefer using the program vs desktop computer to process my inbox since it’s really simple to review and procedure mentions and messages. Social Media Management Tools 2016
Agorapulse’s lineup feature allows you to publish Your content on a replicated, evergreen basis using smart categories — a lot like the way by which Meet Edgar permits you to set articles to be scheduled at particular times daily based on certain categories. It is used by me to Twitter and Facebook.
If you are currently using a tool like Meet Edgar and Need to Cut costs, then contemplate Agorapulse’s evergreen content attribute rather (and you have the bonus of all the other Agorapulse features).
Here are a Couple of things Agorapulse for replicated, content that is queued.
Setting Up Your Queue Categories Is Super Easy.
With Agorapulse title and it’s super easy to set up Your queue add your program to get articles to be published on, and catogories. Then the process of adding content is extremely intuitive. As you can see, it’s a slick dash (the consumer experience is amazing ).
Primarily, set your articles up and You Have to name Categories (all colour-coded and prepared for action!) .
Setting up your categories is simple… and color-coded!
Once you’ve set up your classes, all you Need to Do is add instances to the program, like this.
Then I Want to include content to each of those category queues!
Easily Preview Content For Every Social Network.
Agorapulse provides You a preview of the article, to explain to you how it’ll look on the newsfeed of the platform when you publish it, you select.
Pick to Schedule your posts to a time slot, or include every article to the Queue of your selection. As you’ve already set up your queue this part is simple. Your Queue, filled with articles (and prepared to go) will appear something like this.
After a post is published, it will return to the Bottom of this lineup, waiting to be queued again.
Apart from using the function for perennial Content, you might decide to .
- Add a post to the schedule as normal or
- Replicate your post a specific number of times (when you do so you will set the minimum amount of times between repeats of the article ). Note you could do this to get Facebook but you have to be aware of the Twitter rules against duplicate content see below.
You Can Pause The Queue (Instantly, And At Any Time).
I love that Agorapulse has included a pause button. If there is a natural disaster or for some reason it’s not fantastic timing to post, you can easily pause the queue.
Perhaps you need to pause a queue of articles At Christmas… it’s easy with the pause button!
Meet it was something and Edgar includes a pause button I really wished to see which I chose to replace it with. I requested Agorapulse to add one and they did (they always listen — never be reluctant to mention tips or provide feedback!) .
Utilize The Queue Function
The queue function can be handy for announcing Events like a Facebook Live (should you hold them on a weekly or regular basis). Share your content that must go out weekly at a specific time of the week in a queue. I’d recommend a little varies the posts to keep the material fresh and.
This works with Twitter but with for Facebook Have to look at a few”changes” to Twitter’s terms of usage…. Social Media Management Tools 2016
Twitter And Agorapulse
Twitter posted about fresh Guidelines or”rules” for repeated or replicate content in February 2018. You may read about it here.
The rules are not New as discussed in this informative article by Agorapulse’s CEO Emeric Ernoult. It’s just that they’re currently making a point of saying they’ll apply them.
Fundamentally this mean that we can Post content that is identical or similar to numerous accounts. This applies to duplicate content.
Lets’s take a look Twitter with Agorapulse whilst complying with all the rules, so the rules are complied with by you when you draft an image like this one to post to Twitter.
Notice that you can choose to queue or program Your post to Twitter. Here’s where we need to consider Twitter’s rules and comply with them. You can do this a couple ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content To Twitter Accounts
If you look In the picture above, you will realize that Agorapulse blocks my ability to place replicate content to over a few of my Twitter accounts. The instrument recognises that I’m submitting to Twitter! This helps ensure that the guidelines of Twitter are adhered to by me.
Content Demo Tips
Here is the way I use Agorapulse to save loads of Time and stay out of Twitter Jail. With Agorapulse, you currently have two options for repeating a hyperlink.
- It is possible to opt to Schedule your post once (or more than once if you change it). Simply put in your article to do so, then choose the date and time you would like it to head at. If it’ll be printed more than once, you will need to edit the repeated or duplicate tweets so they’re not”duplicate” content. More of this is under.
- It is possible to choose to Queue your article once or more than once with variations. Agorapulse advocates this. When you are queueing articles for Twitter, make sure you don’t select the option to”re-queue multiple times.” This is where you’d end up in breach of Twitter’s rules, although you can use this feature for some other platforms. When I decide to do it this way, I’m sure it’s a unique post, then add it to the top or bottom of the queue (ie I choose”queue alongside” or”queue last”).
I also utilize Advanced Scheduling to Publish 1 tweet, then set that tweet to repeat a certain number of occasions. Below, I’ve set it to article no more often than every 7 Days, and up to 6 repetitions. Just don’t forget to edit the repeats!
I can easily see After I schedule the 6 x repeats Those posts in my schedule. I would go in and alter them to hashtags, emojis, images or text. Do this do not do it later or you may forget.
Note. It is If the connection stays the same when you edit your posts ok. It is the text that you have to change each time.
I’d been utilizing Advanced Scheduling in this way For a while today to post fresh content — well before the new”rules” have been declared. I love to mix this up and it’s better for engagement.
Do not forget Bulk Upload! Agorapulse also allows you to upload around some 100 parts of content using a pre-populated CSV file. Including your photos and also can include content! You can use this save hours and to curate content from different websites!
What’s Coming For Queued Content?
The team at Agorapulse is working on a Tool to make the variants of tweets easier for people, therefore we play nice with Twitter and can get out content quickly. This will be new functionality that will enable us to repeat our tweet variations quickly — in the one interface that is simple. I am looking forward to it. I am sure it’s going to be a timesaver! Social Media Management Tools 2016
Team Communication and Delegation
As Simple as Agorapulse is to utilize, you Do not have to do all the checking and engagement yourself… It’s a dream for delegation.
If you are a member of Agorapulse’s Large level Account (starting at $199 a month), then it’s possible to upgrade to staff approval whereby you can assign tasks and approve messages across multiple team members.
This is very good for customer service brilliance.
This attribute is a good, if you are a team that is growing You to update to.
Oh and guess what? Remarks and teamwork occurs in Real time. If Joe and Jess are online at the exact same time working on precisely the same account, there won’t be double-up. You can see what your team is performing in real time.
Posting To Instagram
Agorapulse is A partner. This means that they are one of the first tools to get access to the API to allow auto-posting to Instagram which is HUGE of Instagram!
In Case You Have one of the Company accounts with Agorapulse you can into Instagram. This means that you can now organize your content ahead of time and click on when you are ready OR you can to post on your telephone auto post.
Make sure that you don’t forget to engage You autopost….posting is just a part of the procedure. You have to follow up on comments and replies.
I Think That Agorapulse is the only tool that Provides both scheduling and auto-scheduling to Instagram as well as reporting and monitoring… so it’s a win-win-win if you’ve got a company account. Are a fee!
All you need To do is.
- Download the Agorapulse program and hook your Instagram account up.
- On Your app or desktopcomputer, schedule your Instagram post (add photo and caption) then program the time and date that you want to publish it. You can opt to switch on Auto-scheduling or you can use the app post the picture and to link through to Instagram.
- When it’s time to 19, if you post will get a notification through your mobile app. Just click”Publish” and you’ll be switched through to the Instagram app.
- Article as you would normally on Instagram. Your copy/description is going to be duplicated and you need to paste it to the Instagram app. Check you’re ready to go and you have additional as necessary!
I am super impressed that Agorapulse has Added yet another feature that would ordinarily require us to utilize the newest attribute and a separate tool makes it even better. Bringing these tools saves time AND money and is an integral reason why I adore Agorapulse for Social Media Management.
Responding To Advertisement Remarks
Here is where we get to Some attributes that are for the degree of membership on Agorapulse.
The capability to respond to ad comments Starts at Medium Level of Membership (beginning at $99 a month)
Keeping up with comments on advertisements is difficult for Both Facebook and Instagram ads. Agorapulse allows you to view them and engage with them readily and pulls in the ad comments.
If you know what it is like to maintain and run ads With the remarks (including the spam), then you’ll know that this purpose is bliss for advertising managers and page admins. Bliss. Social Media Management Tools 2016
Bonus Free Tools
You can also take Advantage of those tools on their website such as.
- A Facebook Page Barometer — to see how well your fan fares and to test your own engagement.
- A Twitter Analytics Report Card — to compare multiple webpages accounts, see how you perform against the competition and measure your Twitter performance, right today
If you want one More reason to check out Agorapulse then here it is.
It is affordable.
They have some of the pricing of any of the Social media management applications.
Prices begin at $49 per Month for small/solo businesses with increasing prices for medium, large and enterprise businesses. You can find out more about pricing here.
I’ve A hunch that as soon as you check out Agorapulse for social media direction, try Some of the free tools and also take the free trial to get a spin, you’ll be hooked as I am.