Background Social Media Management Tool Hubspot
There are Many social media management programs, however, one stands out among the crowd more and more every year — Agorapulse. I have used Agorapulse for Social Media Management for a few years now, and I love it. In this post I share 12 Reasons Why I love Agorapulse to Social Media Management and why you will also. Social Media Management Tool Hubspot
There Are Lots of social media management applications that Deserve a mention here. I have used many of these such as Hootsuite Sprout Social, and Buffer, at one time or another.
I will not go into their features here. They are Solid options.
However, I switched to Agorapulse a few years ago Today and it has been my No 1 choice to social media management since that time. You can read about some of the attribute comparisons between Agorapulse along with other platforms here.
However, for the purposes of This informative article, I wish to focus on Agorapulse so it is possible to consider it.
In Reality, it could literally be the main tool in Your arsenal! Agorapulse is sort of like a Swiss Army knife of social media direction.
Only, it doesn’t have a lot of features that are extraneous That you never use, making you think”what’s that used for?” . It’s sensible, no-fluff and super simple to use.
Dare I say, it is even fun (but we will get to that). Let us take a look why I love Agorapulse for social media management!
12 Reasons Agorapulse Kick Ass For Social Media Management
Oh and Before I start… I must mention that I don’t always use each and every function at the exact same time. I do use a couple of tools for a few functions. However, I love that Agorapulse includes a suite of features that actually do cover the majority of your social media marketing needs.
In fact, I Have been slowly moving a lot of the attributes I use on other tools over to Agorapulse. It is difficult not to want to remain”in” this instrument since it’s so user-friendly and enjoyable to use. I also have taken on a brand ambassador role with Agorapulse since writing this post. The article has been updated but my genuine love for this particular tool and the fact I can not do without it in my toolbox has not changed.
The Agorapulse Team And Culture
Let us start here. Because without this Rest of the things I love about Agorapulse mean nothing.
Customer support is at the core of business Agorapulse. If their clients are happy and using their tool in the finest possible manner, (and they receive results), then everything falls right into place. Their team concentrates on customer experience more.
Agorapulse also listens About what works, what needs improving and what they can build. Thus, you are not a customer but part of a company where your voice will be heard. In fact, many of the features I am going to speak about came out of opinions and customer recommendations.
Caring about clients Is Agorapulse has taken up the ranks as among the social media management programs with the best reviews and customer satisfaction. Social Media Management Tool Hubspot
I’ve outlined all 12 reasons why I like Agorapulse Below, but let’s begin with a video summary of their recent (awesome) upgrade — then I’ll break down the key features. There is a lot to like.
Impressive, right? Let’s jump in and choose a Closer look at the features of Agorapulse.
Easy Publishing And Scheduling
Now that We’ve covered off to the all-important Purpose of engagement (which is why I adore Agorapulse the most), let us take a look at scheduling and posting.
As far as a publishing Tool goes, Agorapulse is one. It’s a breeze to post to Twitter, LinkedIn, Facebook and Instagram (plus they have the new auto-posting work for Instagram as a formal Instagram Partner).
The articles can be easily customised by you to match each platform. I probably don’t even need to go into detail about this here, as it intuitive to use. You, (like me) need to have the ability to work out how to program a simple post, easily and without education.
Scheduling is easy with Agorapulse! I can.
- Publish immediately
- Queue my post (more of that later)
- Schedule the post later on for time and a specific date.
It’s also super easy to schedule exactly the Exact Same post to Head out on various platforms, on various occasions, while being optimised for those platforms (altering the text or image size).
1 feature I especially like is the capability Type”@” and the name of the consumer and Agorapulse will bring up the possible accounts you can pick from on Twitter and Facebook. Notice how Agorapulse suggests extra accounts when I start entering their company name.
This helps you to tag profiles and pages fast And saves you time searching to add.
You can schedule readily to LinkedIn.
Easily publish to LinkedIn with Agorapulse
We’ll get to Instagram in a moment, but for today, Please be aware that publishing your articles and scheduling beforehand on Agorapulse is simple! And as I said, you can also now auto-post to Instagram with Agorapulse since they are an official partner and have access to this new feature via Instagram’s API.
Oh and they have a Fairly calendar opinion That means you can see all your articles ready to go across the platforms.
And it is colour coded for folks like me who need That extra level of visual organisation. Winning!
There is nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike a few other social media management applications, Agorapulse mentions and has just 1 pillar for me to respond to notifications.
To me, that is”one task” to complete every day. And it’s actually almost enjoyable to clean out my inbox.
It is focused, it is simple and it is simple to Use, and that means you won’t miss a mention!
- Your accounts Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where each of the articles you will need to examine or respond to can be found). Your inbox things are highlighted To Review for each stage as items.
- Tabs for Fans, Publishing, Listening and Followers, and Reports.
- An area for participation where you engage and respond via likes, retweets or replies.
You can click on a user’s profile it. You’ll then see all of the info you need — directly within Agorapulse (like any prior interactions).
Expand your history to be seen by a user profile!
Just one click and you will see if you have a History with the conversations and the user you have had before. As a consequence, that you may give the people the ideal care at the right time.
Let us break this down a little more…
I DMs I have and can see how many cites In my inbox. If I am looking at this tweet from Ravi, I will see just how many tweets I have to review and that I will review or respond to his tweet. It’s the same for other channels that are societal — all of your engagement is in one area.
Never miss a mention on your inbox!
I know, I know, my inbox Isn’t empty in this screenshot. But it’s going to be when I have finished writing this article! I do not always get to tune zero every day however I get there often enough to LOVE that”Congratulations” display!
It’s simple to inspect all of your own references. You can Even filter by message or cite kind as follows.
Then review the articles you’ve replied to or dealt with. Once you respond to a specific post, it is automatically marked as reviewed.
Or You Just click on a post replying.
I could select To answer (or reply from DM), review the article, assign it to get someone else (more of that later), retweet it or”just like” the article — all from within precisely the exact same dashboard area on Agorapulse.
Choose how you will participate or process the mention or message.
If I change to Instagram, for example, it’s similar. I can view my recent engagement all, I can expand on articles or see more info about an individual. I unfollow and can also follow. Social Media Management Tool Hubspot
Change between programs and accounts to Keep up with engagement!
Being able to see All your comments is handy on Instagram, where you usually can see the last 50 mentions on your own feed. It’s impossible to maintain with mentions if you’ve got a large number of followers. Agorapulse alters all that which is enormous for brands and influencers.
Excited? Now you can participate your with ALL Mentions, even when you are a little late getting to them.
And of course, I can easily engage by Switching to Facebook as well.
Note. You can engage on Facebook, Twitter, Instagram and YouTube although maybe not LinkedIn at this stage (you can only publish to LinkedIn.
Agorapulse keeps my engagement in one place all.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Finest Advocates
When it comes to social media it is not about Collecting followers. It is about engaging with them.
Like I shared previously, Agorapulse enables me to Easily track and engage with my very best advocates using the”Fans and Followers” attribute. From within your Twitter account, you click on”Fans and Followers” then filter your search under”All”,”Favorites” or”Top” users as per below.
On my top 100 users I hunted in this case under “TOP”.
To profiles you can add a celebrity with favorites to “favorite” folks that you want to follow carefully in Agorapulse. This way, you’ve got their articles accessible in their very own thread! Now it’s simple retweet their content and to engage with them!
You see positions for the following in just About each profile perspective on Agorapulse.
- Engaged — the person has said you (directly, or through an answer to a dialogue ) or delivered you a DM.
- Ambassador — this individual posted links to your website or has retweeted you.
- Influencer — this person is often retweeted (over 20 times throughout the last 30 days).
In the case of Nicky, she is all 3 with regard to my @sociallysorted Twitter account. Nicky is someone I should be engaging with (and I do! ) ) .
On this, Facebook Function shows you who’s said your page, and the number of times they have liked and commented or delivered a message, as well as their last interaction with you. You can also prohibit them from within Agorapulse, but I expect that happens infrequently!
On Instagram you Will see who’s left comments their followers/followed that is complete counts and you are able to trace or unfollow from inside Agorapulse.
You are given a clear picture of who by these basic metrics Follows you, boosts you and engages with you the most.
- Setup custom classes of followers inside Agorapulse’s dash
- Search on all their interactions
- Search on their own messages, and
- Add personal notes.
When You’ve Got this information you can use all It to engage in positive communication with these people — surprise and delight them or maybe reach out to them to thank them! Social Media Management Tool Hubspot
Advanced Tracking, Reviews And search
Think of Agorapulse as your own Investigator that is personal. It’s possible to use the Tracking function on Instagram to.
- Perform hashtag hunts.
- Perform location searches.
What’s so great about it? It opens a whole new World of chance for finding (and joining) talks about any subject you like (like your brand).
The Capacity for location-based businesses is enormous Especially tourism.
When it comes To reports, Agorapulse really shines. With one click you can create a report that’s simple to produce and not difficult to decode. Ideal for showing customers!
Agorapulse Reports enable you to break your Audience in a way which makes sense.
The detailed reports also can help you find a range Information including.
- Your best performing content (ie posts, tweets etc) based on participation and attain
- Evolution metrics with time. Agorapulse provides a reading re whether a metric is decreasing or increasing over a period to you and compares metrics.
- Community management data like response time and response speed
- Benchmarking your Facebook Page against competitors
Your content is analysed and Introduced in report form. You may download it as a csv file to reveal it the most.
For social media supervisors and agencies that this is Huge, as it allows you to provide information that is easy-to-read to your clients.
You can also take a glance!
Nearly everybody I know who uses Agorapulse for Social media management raves about the accounts. They are pretty particular;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is similar to Paradise to me. Agorapulse describes it as being able to”tag, rename, conceal, delete or assign articles… while you sleep”. By using Moderation Rules, all.
Where the, I love this function on Twitter Auto-thankyous, Auto-engagements and Auto-DMs drive me bat-shizz mad.
With Agorapulse I can deal with them in 2 Manners.
- Therefore that I don’t see most of them in the first 17, I will filter my DMs. This is where the magic happens. You can set up filters to weed out”many” of those bad DMs. Not all (sigh) but many.
- I can filter my feed by DMs or Mentions. Clear them out and I go to DMs. To be fair I get numerous DMs that are spam nowadays, it’s hard not to overlook the good ones. Auto DMs have literally made DMs useless to me, which is a shame.
Filtering and moderation functions for all accounts Types but I mostly use it for Twitter to”markers as reviewed” all of the Auto DMs that come through saying”thanks to after”.
It mostly filters out The auto-DMs, and yes I am sad that it grabs some real ones as well, but you’ve got to pick your battles!
And the moderation principles are not merely about spam. You can use them in many ways to
- Filter out articles to be reacted to. So you can respond to them — maybe you want to have all of the posts featuring a particular hashtag to be tagged in a way.
- Filter those individuals that are SUPER engaged out and post all of the time that you don’t need to observe every Tweet at Agorapulse — just repond to them sometimes or natively in Twitter.
- Create custom tags for tweets and comments so it is possible to categorize and research on these!
- Create custom searches for keywords that you need to track
- If you’ve got one of the”large” level accounts (best for small agencies) you can have articles delegated to a group member (see 11 below).
Fundamentally the moderation function is another Bonus motive to think about Agorapulse for social media management.
A Killer Mobile App
If you are out and about And you will need to clear your inbox, the Agorapulse program is.
It is available on Android and iOS and it’s super slick to use. I often prefer to use the app vs background to process my inbox as it is so easy to review and process messages and mentions. Social Media Management Tool Hubspot
Agorapulse’s queue feature allows you to publish Your content onto a repeated, evergreen basis using smart categories — a lot like the way in that Meet Edgar allows you to set articles to be scheduled at certain times daily based on particular categories. I use it to Twitter and Facebook.
If you are using a tool such as Meet Edgar and Need to Reduce costs, then contemplate Agorapulse’s evergreen content feature rather (and you have the bonus of all the other Agorapulse features).
Here are a few things to know about using Agorapulse for queued content.
Setting Your Queue Categories Up Is Super Easy.
With Agorapulse it simple to set up and title Your queue insert your schedule for articles to be printed on, and catogories. Then of adding content, the process is very intuitive. As you can see, it’s a slick dashboard (the user experience is awesome).
Firstly, you need to name and set up your content Categories (all colour-coded and prepared for action!) .
Setting up your classes is simple… and color-coded!
Once you’ve set up your classes, all you have to Do is add instances to the schedule.
Then I Want to include awesome content to each of those category queues!
Easily Preview Content For Each Social Network.
Agorapulse provides You a handy visual/image preview of the article, to explain to you how it’ll appear on the newsfeed of the platform.
Choose to Schedule your articles or include every article to your choice’s Queue. This part is simple as you set your queue up in Step one. Your Queue, full of articles (and prepared to go) will appear something like this.
Once a post is published, It Is Going to return to the Bottom of the lineup, waiting to be queued again.
Apart from using the operate for repeated Content, you can decide to either.
- Add a post to the program as usual or
- Replicate your article a certain number of times (once you do this you may place the minimum number of times between repeats of this article ). Be aware you could accomplish this to get Facebook but you have to be aware of the Twitter rules see below.
You Can Pause The Queue (Quickly, And At Any Time).
I Really like That Agorapulse has added a pause button. For any reason it’s not great time to post or if there is a disaster, it is easy to pause the queue.
Maybe You want to pause a lineup of posts At Christmas… it is simple with the pause button!
Meet it was something and Edgar includes a pause button That I really wanted to see in almost any tool that I opted to replace it with. I asked Agorapulse to include one plus they did (they always listen — never be reluctant to mention tips or provide opinions!) .
Use The Queue Function To Announce Facebook Lives
The queue function could be useful for announcing Events like a Facebook Live (should you hold them on a weekly or regular basis). Share your content that must go out at a specific time of the week in a queue. I would advise that you vary the articles a bit to keep the content fresh and.
Twitter And Agorapulse
Twitter posted about fresh Guidelines or”rules” for repeated or duplicate content in February 2018. You may read about it here.
The principles are not Actually fresh as discussed by Agorapulse’s CEO Emeric Ernoult. It is just that they’re currently making a point of saying they will be enforced by them.
Fundamentally this imply that we can no longer Simultaneously post content that is similar or identical . This applies to duplicate content.
Let us take a look at how you can still post to Twitter with Agorapulse while complying with all the principles, so you obey the rules when you draft a picture similar to you to post to Twitter.
Note You Could elect to queue or schedule Your article to Twitter. Here’s where we need to consider the principles of Twitter and comply with them. You can do this a couple ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content On Twitter Accounts
If you look At the picture above, you’ll realize that Agorapulse blocks my ability to place duplicate content. The tool recognises that I’m posting to Twitter! This helps ensure that the guidelines of Twitter are adhered to by me.
Content Demo Tips
This is the way I utilize Agorapulse to save loads of Time and remain out of Twitter Jail. With Agorapulse, you now have two options for replicating a link.
- It is possible to choose to Schedule your article once (or more than once in the event that you vary it). Just put in your article to do so, then pick the time and date you would like it to go out out at. If it’ll be printed more than once, you will need to edit the repeated or duplicate tweets so that they’re not”replicate” content. More of this is under.
- More than once with variants or you can choose to Queue your post once. Agorapulse recommends this. When you’re queueing content for Twitter, be sure you don’t choose the option to”re-queue multiple times.” You can still use this attribute for other platforms, however this is where you’d wind up in violation of Twitter’s rules. While I decide to do it this way, I’m sure it’s a special post, then add it to the top or bottom of this queue (ie I choose”queue next” or”queue last”).
I also utilize Advanced Scheduling to Write one tweet, then set that tweet to repeat a certain number of occasions. Below, I have set it to post than every 7 Days, as well as 6 repetitions. Don’t forget to edit the repeats!
After that the 6 x repeats are scheduled by me, I can see Those articles in my schedule. I would go in and change them to emojis text, pictures or hashtags. Do this immediately — don’t do it or you will forget.
Note. It is Okay if the link remains the same when you edit your posts. It’s the text that you have to change each time.
I’d been utilizing Advanced Scheduling in this way For a little while today to post new content — well ahead of the new”rules” have been declared. I like to mix up this and it’s better for engagement.
Don’t forget Bulk Upload! Agorapulse also allows you to bulk upload around some 100 parts of content by using a pre-populated CSV file. This also can include articles and includes your photographs! You can even use this to curate content and save hours!
What’s Coming For Queued Content?
The team at Agorapulse is currently working on a Tool to produce the variants of tweets more easy for us, therefore we play fine and can get content out fast. This will be new functionality that will let us replicate our tweet variants quickly — all in the one interface that is simple. I am looking forward to it. I am sure it’s going to be a timesaver! Social Media Management Tool Hubspot
Team Communication and Delegation
As easy as Agorapulse is to utilize, you Do not have to do all the checking and involvement yourself… It’s a dream for delegation.
If you are a member of Agorapulse’s Large level Account (starting at $199 per month), then you can update to team approval whereby you are able to assign tasks and accept messages around multiple staff members.
This is GREAT for customer support brilliance.
If you are a team that is growing, this feature is a good One to update to.
Oh and guess what? Remarks and teamwork happens in Real time. If Joe and Jess are online at precisely the exact same time working on precisely the exact same accounts, there won’t be double-up. It is possible to see exactly what your staff is performing in real time.
Posting To Instagram
Agorapulse is A Instagram spouse. This also suggests they are one of the tools to acquire access to the API to allow auto-posting to Instagram that is HUGE of Instagram!
In Case You Have one of the business accounts with Agorapulse you can now auto-schedule to Instagram. This means that you can organize your articles beforehand and click whenever you are ready OR you can, to post in your phone auto post.
Just make sure that you don’t forget to participate if You autopost….posting is merely part of the procedure. You need to follow up on comments and answers.
I Think That Agorapulse is the instrument that Offers both scheduling and auto-scheduling to Instagram in addition to reporting and monitoring… so it is a win-win-win in case you’ve got a business account. Are a fee!
All you Want To do would be.
- Download the Agorapulse app and hook up your Instagram account.
- On Your program or background computer, schedule your Instagram post (add picture and caption) then schedule the time and date you want to publish it. You can choose to switch on Auto-scheduling or you’ll be able to use the program to link through to Instagram and place the picture.
- When it is time if you post will receive a notification via your program. Simply click”Publish” and you will be changed through to the Instagram app.
- Article as you would ordinarily on Instagram. Your copy/description will be duplicated and you want to paste it to the Instagram app. Check you have additional as necessary and you are good to go!
Again, I am impressed that Agorapulse has Added yet another feature that would require us to use another tool and the new feature makes it even better. Bringing these tools collectively saves you time AND money and is an integral reason why I adore Agorapulse for Social Media Management.
Responding To Ad Comments
Here’s where we get to Some features that are for the level of membership Agorapulse.
The capability to respond to ad comments Starts at Medium Level of Membership (starting at $99 per month)
With opinions on advertisements is difficult for keeping up Facebook and Instagram ads. Agorapulse allows you engage with them readily and to see them and pulls in the advertisement comments.
If advertisements run and know what it is like to maintain With the comments (including the spam), then you’ll know that this purpose is bliss for advertising managers and page admins. Bliss. Social Media Management Tool Hubspot
Bonus Free Tools
You can also choose Advantage of these free tools on their website.
- A Facebook Page Barometer — to determine how well your lover fares from the peers, and also to test your engagement.
- A Twitter Analytics Report Card — to compare multiple webpages accounts, see how you perform against the competition and measure your Twitter functionality, right today
If you need one More reason to check out Agorapulse here it is.
They have some of the pricing of some of the Social media management applications.
Prices start at $49 per Month for small/solo companies with raising prices for large medium and enterprise companies. You will find out more about pricing here.
I have A hunch that as soon as you check out Agorapulse for social media management, attempt A number of the tools and take the free trial for a spin, you’ll be as hooked as I am.