Intro Social Media Management Tool Features
You will find Many social media management tools, however, one stands out among the audience more and more each year — Agorapulse. I have used Agorapulse for Social Media Management for a few years now, and I love it. In this article I share 12 Reasons Why I love Agorapulse for Social Media Management and you will also. Social Media Management Tool Features
There are many social media management tools that Deserve a mention here. I have used many of them at one time or another, including Hootsuite Sprout Social, and Buffer.
I won’t go into their features . They’re Solid options.
But I switched to Agorapulse a Couple of Years ago Today and it has been my 1 choice for social media management since that time. You may read about some of the attribute comparisons between Agorapulse and other platforms .
But for the purposes of This informative article, I wish to focus on Agorapulse so you can consider it.
It could be the main tool in Your arsenal! Agorapulse is kind of like a Swiss Army knife of social media management.
It doesn’t have features that are extraneous That you never use, which makes you think”what’s that used for?” . It is sensible, no-fluff and super easy to use.
Dare I say, it’s even fun (but we will get to this ). Let us take a peek at 12 reasons why I love Agorapulse for social media direction!
12 Reasons Why Agorapulse Kick Ass For Social Media Direction
Oh and Before I start… I must mention that I don’t necessarily use each and every function at precisely the exact same time. I do use a couple of different tools. But I really like that Agorapulse includes a package of features that really do cover the majority of your social media advertising requirements.
In fact Have been slowly moving lots of the attributes I use on tools around to Agorapulse. It’s difficult not to wish to remain”in” this tool as it is so user-friendly and enjoyable to use. I have taken on a new ambassador role with Agorapulse considering writing this article. The article has been updated but my genuine love with this particular tool and the fact I can’t do without it in my toolbox has not changed.
The Agorapulse Team And Culture
Let’s start here. Because with this Remainder of the things that I adore about Agorapulse imply nothing.
Customer service is at the core of business Agorapulse. If their clients are happy and utilizing their instrument in the best possible way, (and they receive results), then everything falls right into place. Their team concentrates on customer experience more.
Agorapulse also listens To customers about what works, what needs improving and what they can build. You are not a customer but a part of a business where your voice will be heard. In fact, many of the present features I am going to speak about came from opinions and client recommendations.
Caring about customers Is why Agorapulse has shot up the ranks as among those social media management programs with the reviews and customer satisfaction. Social Media Management Tool Features
I’ve all summarized 12 reasons why I love Agorapulse Below, but let us start with a video overview of their current (awesome) update — then I’ll break down the critical features. There is a lot to enjoy.
Impressive, right? Let us jump in and choose a Closer look at the qualities of Agorapulse.
Easy Publishing And Scheduling
Now that We’ve covered off on the all-important Function of participation (that is why I love Agorapulse the most), let’s take a peek at scheduling and posting.
As far as a publishing Tool goes, Agorapulse is one. It is a breeze to post to Twitter, LinkedIn, Facebook and Instagram (plus they have the new auto-posting function for Instagram as a formal Instagram Partner).
You can customise the articles to suit each platform. I probably don’t even need to go into detail about it , as it intuitive to use. You, (like me) need to have the ability to work out how to schedule an easy article, easily and without instruction.
Scheduling is easy with Agorapulse! I can.
- Publish immediately
- Queue my article (more of this later)
- Schedule the article in the future for a specific time and date.
It’s also easy to schedule the Exact Same article to Go out on different platforms, on different occasions, while being optimised for all those platforms (altering the text or image size).
1 feature I like is the ability Kind”@” and then the name of the user and Agorapulse will bring up the possible accounts you are able to choose from on Twitter and Facebook. See how Agorapulse suggests accounts once I begin entering their company name.
This helps you to tag pages and profiles quickly And saves you time looking to add.
You could schedule easily to LinkedIn.
Easily publish to LinkedIn with Agorapulse
We’ll get to Instagram at a moment, but for today, Please know that publishing your content and scheduling in advance on Agorapulse is super simple! And like I said, it is also possible to now auto-post to Instagram using Agorapulse as they are an official partner and also have access to that new feature via Instagram’s API.
Oh and they have a pretty slick calendar view That means you are able to see of your posts ready to go across all the platforms.
And it is color coded for people like me who want That additional level of organisation that is visual. Winning!
There is nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike a few other social media management tools, Agorapulse has 1 pillar for me to respond to mentions and notifications.
To me, that is”one job” to complete each day. And it is really almost enjoyable to clean out my inbox.
It is concentrated, it’s easy and it is easy to Use, so you won’t miss a mention!
- Your accounts Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where each of the posts you need to examine or respond to can be found). Your inbox items are emphasized To Review for each stage as items.
- Tabs for Publishing, Listening, Fans and Followers, and Reports.
- An area for engagement in which you engage and respond via replies, retweets or enjoys.
You can also click on a user’s profile it. You will then see all the info you need — right within Agorapulse (like any previous interactions).
Expand your history to be seen by an individual profile!
Only one click and you will see if you have a History with the consumer and the conversations you’ve had before. This means you can provide the people the ideal care at the right time.
Let us break this down a bit more…
I DMs I’ve and can certainly see how many mentions Inside my inbox. When I am looking at this tweet from Ravi, I will see just how many tweets that I must review and that I can review or react to his conversation. It’s the exact same for channels — your entire participation is in one place.
Never miss a mention on your inbox!
I know my inbox Is not empty in this screenshot. When I have finished writing this post but it will be! I do not always get to inbox zero every day but I get there often enough to LOVE that”Congratulations” display!
It’s easy to inspect your mentions. You can Even filter by message or cite kind as follows.
Then review the posts you’ve responded to or dealt with. It is automatically marked as reviewed As soon as you respond to a post.
Or you click on a place to review it without replying.
I can select To answer (or reply by DM), review the post, delegate it to get somebody else (more of that later), retweet it or”just like” the article — all from within the same dashboard place on Agorapulse.
Choose how you will participate or procedure the mention or message.
It’s if I switch by Way of Example similar. I am able to see my recent engagement all, I will enlarge on articles or see info about an individual. I may follow and unfollow. Social Media Management Tool Features
Easily change between platforms and accounts to Keep up with engagement!
Being able to see your comments ALL are handy on Instagram, in which you can find the past 50 mentions on your feed. It’s not possible to maintain with mentions, if you have a large number of followers. Agorapulse changes all that which is enormous for brands and influencers.
Excited? You can participate with All your Mentions, even when you are getting to them.
And Needless to Say, I could also engage by Switching to Facebook.
Note. You can engage on Facebook, Twitter, Instagram and YouTube but not LinkedIn at this stage (you can only print to LinkedIn.
Agorapulse retains my engagement in one place all.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Best Advocates
When it comes to social media it is not about Collecting followers. It’s about engaging with them.
Like I shared above, Agorapulse enables me to Easily track and engage with my very best advocates using the”Fans and Followers” feature. From in your Twitter accounts, you click on”Fans and Followers” then filter your search under”All”,”Favorites” or”Top” users according to below.
On my top 100 users I searched in this case under “TOP”.
With favorites you can add a celebrity to profiles to “favorite” folks you would like to follow closely in Agorapulse. This way, you have their articles accessible in their very own thread! Now it’s simple to engage together and retweet their content!
You see positions for the following in just About each profile perspective on Agorapulse.
- Engaged — the individual has mentioned you (directly, or via an answer to a conversation) or sent you a DM.
- Ambassador — this individual has retweeted posted or you links to your site.
- Influencer — this person is frequently retweeted (more than 20 times during the previous 30 days).
In Nicky’s situation, she is all 3 with regard to my @sociallysorted Twitter accounts. Nicky is somebody I ought to be participating with (and I do! ) ) .
On Facebook, this Function shows you who has said your page, and the number of times they have enjoyed and commented or delivered a message, in addition to their last interaction with you. You can also prohibit them from the page from inside Agorapulse, although I expect that happens rarely!
On Instagram you Will see who’s left comments on your post, their followers/followed that is total counts and you can follow or unfollow from inside Agorapulse.
These metrics give you a clear image of who Follows you, promotes you and participates with you the most.
- Setup custom groups of followers within Agorapulse’s dashboard
- Search on all their interactions
- Search on their own messages, and
- Add personal notes.
When You’ve Got this information you can use all It to take part in positive communication with those individuals — maybe reach out to them to thank them surprise and pleasure them! Social Media Management Tool Features
Advanced Tracking, Search And Reports
Consider Agorapulse as your own Personal investigator. You can use the Monitoring work on Instagram to.
- Hashtag that is perform hunts.
- Place that is perform hunts.
What is so great about it? It opens a whole new World of possibility for locating (and linking ) conversations around any subject you like (like your manufacturer ).
The potential for businesses is huge With this attribute, especially tourism.
When it comes To reports, Agorapulse really shines. With one click you can create a report that’s easy to decipher and simple to create. GREAT for showing clients!
Agorapulse Reports enable you to break your Audience sense.
The Comprehensive reports can help you find a range Information including.
- Your best performing articles (ie articles, tweets etc) based on participation and attain
- Evolution metrics with time. Agorapulse provides a fast reading re if a metric is decreasing or increasing over a period to you and compares metrics over the years.
- Community management statistics like response time and response rate
- Benchmarking your Facebook Page against competitors
Your material is analysed and Presented in report form. You can even download it as a csv file to reveal that the people/clients/team that needs to view it the most.
For social media supervisors and agencies that this is Enormous, as it allows you to supply information that is easy-to-read to your clients.
It is also possible to have a glance at your competition!
Just about everyone I know who uses Agorapulse to get Social media management raves about the reports. They’re fairly special;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is similar to Heaven to me. Agorapulse describes it as being able to”tag, bookmark, hide, delete or delegate articles… while you sleep”. By using Moderation Rules, all.
I like this role on Twitter, in which the Auto-thankyous, Auto-engagements and Auto-DMs push me bat-shizz mad.
With Agorapulse I will deal with them Manners.
- Therefore I really don’t see most of them at the first 17, my DMs can be filtered by me. This is where the magic happens. You can set up filters to weed out”many” of the lousy DMs. Not all (sigh) but many.
- I can filter my feed by Mentions or even DMs. Clear them out and I typically visit DMs. To be honest I get so many DMs that are spam nowadays, it’s hard not to overlook the good ones. Automobile DMs have made DMs useless to me, which is a real shame.
Filtering and moderation works for all accounts Types but I mostly use it for Twitter to”markers as reviewed” all of the Auto DMs which come through saying”thanks for following”.
It filters out The auto-DMs, and yes I’m sad that it grabs some real ones as well, but you’ve got to choose your battles!
And the moderation rules are not merely about spam. You can use them in many ways to
- Filter out articles to be responded to — on any platform. Perhaps you wish to have of the posts featuring a hashtag to be labeled in a specific way — so you’re able to respond to them later.
- Filter those individuals that are SUPER out and post all the time so you don’t need to see every Tweet at Agorapulse — only repond to them occasionally or in Twitter.
- Create custom tags for comments and tweets so it is possible to categorize and research on these later!
- Create customized searches for key words which you want to track
- If you have one of those”large” amount accounts (best for smaller agencies) you’ll have posts delegated to a team member (see 11 below).
Fundamentally the moderation purpose is another Bonus motive to think about Agorapulse for social media direction.
A Killer Mobile App
If you are out and about And you need to clean your inbox, the more Agorapulse app is.
It is available on Android and iOS and it is super slick to use. I often prefer to use the app vs background computer to process my inbox since it is so simple to review and procedure mentions and messages. Social Media Management Tool Features
Agorapulse’s queue feature allows you to publish Your articles on a replicated, evergreen basis utilizing smart categories — much like the way by which Meet Edgar permits you to set posts to be scheduled at particular times of day based on certain categories. I use it to Twitter and Facebook.
If you are using a tool such as Meet Edgar and Need to Cut costs, then contemplate Agorapulse’s evergreen content feature instead (and you get the bonus of all of the other Agorapulse attributes ).
Here are a Couple of things Agorapulse for repeated, content that is queued.
Setting Up Your Queue Categories Is Super Easy.
With Agorapulse name and it simple to set up Your queue insert your schedule to get posts to be printed on, and catogories. Then of adding content, the process is very intuitive. As you can see, it’s a slick dash (the consumer experience is amazing ).
Firstly, You Have to name and set up your articles Classes (all colour-coded and prepared for action!) .
Setting up your categories is simple… and color-coded!
All you have to, When You’ve set up your categories Do is add times to the program, such as this.
Then I need to include awesome content to each of the category queues!
Easily Preview Content For Each Social Network.
Agorapulse gives You a preview of the post, to explain to you how it will look on the newsfeed of the platform you select when you publish it.
Choose to Schedule your articles to a specific time slot, or include each article to the Queue of your choice. This part is simple as you set up your queue in Step one. Your Queue, filled with posts (and ready to go) will appear something like this.
Once a post is published, it will return to the Bottom of this queue, waiting to be queued again.
Aside from using the queue operate for perennial Content, you might decide to .
- Add a post to the program as normal or
- Replicate your article a certain number of times (once you do this you may set the minimum number of times between repetitions of this article ). Note that you can do this to get Facebook but you have to be aware of the Twitter rules from duplicate content — see below.
You May Pause The Queue (Quickly, And At Any Time).
I love that Agorapulse has included a pause button. When a disaster is or for some reason it is not fantastic time to post, you can pause the queue with a single click.
Perhaps you want to pause a seasonal queue of posts At Christmas… it is simple with the pause button!
Meet it was something and Edgar includes a pause button I really wished to see that I chose to replace it with. I asked Agorapulse to include one and they did (they always listen never be afraid to mention tips or provide opinions!) .
Use The Queue Function
The queue function can be handy for announcing Events like a Facebook Live (if you hold them to a weekly or regular basis). Share your articles that needs to go out weekly in a queue. I’d advise that the articles a little vary to keep the content fresh and more eye-catching.
Twitter And Agorapulse
Twitter posted about fresh Guidelines or”rules” for repeated or duplicate content in February 2018. You can read about it here.
The principles Aren’t Fresh as discussed in this informative article by Agorapulse’s CEO Emeric Ernoult. It’s just that they’re currently making a bigger point of saying they will apply them.
Fundamentally this imply that we can Post similar or identical content to multiple accounts. This also applies to duplicate content in exactly the account.
Lets’s take a look at how you can post to Twitter with Agorapulse whilst complying with all the rules, so you obey the rules when you draft an image like you to post to Twitter.
Note that you can choose to schedule or to queue Your article to Twitter. Here is where we need to consider Twitter’s principles and comply with them. You can do this a couple of ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content On Twitter Accounts
If you look more closely At the picture above, you will realize that Agorapulse blocks my ability to post duplicate content to more than one of my Twitter accounts. The instrument recognises that I am posting to Twitter! This helps make sure Twitter’s guidelines are adhered to by me.
Content Demo Tips
Here is how I use Agorapulse to save loads of Time and stay out of Twitter Jail. With Agorapulse, you currently have two choices for replicating a link.
- You can opt to Schedule your article once (or more than once if you change it). To do so, simply put in your article, then pick the time and date you would like it to head at. If it will be printed more than once, you will need to edit the repeated or replicate tweets so they’re not”duplicate” content. A lot of this is under.
- You can opt to Queue your post once or more than once with variants. Agorapulse advocates this. When you’re queueing articles for Twitter, be certain you don’t select the option to”re-queue multiple occasions.” This is where you’d wind up in breach of Twitter’s rules, although you are still able to use this attribute for some other platforms. When I choose to do it this way, I’m sure it’s a special post, then add it to the top or bottom of the queue (ie I choose”queue alongside” or”queue last”).
Advanced Scheduling is also used by me to Write one tweet, set that tweet. Below, I’ve set it to post than every 7 Days, as well as 6 repetitions. Just don’t forget to edit the repeats!
I could easily see After I schedule the 6 x repeats Those articles in my schedule. I would go in and change them to emojis text that is new, pictures or hashtags. Do this don’t do it later or you may forget.
Note. It is If the connection stays the same when you edit your articles ok. It’s the text that you have to change each time.
I’d been using Advanced Scheduling in this manner For a little while now to post new content well ahead of the new”principles” have been declared. I like to mix up it and it is better for engagement.
Don’t forget Bulk Upload! Agorapulse also allows you to bulk upload up to a 100 parts of content using a CSV file. Your photographs are included by this and also can include articles! You might use this to curate articles from different websites and save hours!
What is Coming To Queued Content?
The team at Agorapulse is currently functioning on a Tool to make people the variants of tweets, so we play nice and can still get content out. This is new functionality that will enable us to replicate our tweet variants all in the one interface that is simple. I’m awaiting it. I am convinced it will be a timesaver! Social Media Management Tool Features
Team Communication and Delegation
As easy as Agorapulse would be to utilize, you Do not need to do all the checking and engagement yourself… it is a dream for delegation.
If you are a member of Agorapulse’s Large level Accounts (starting at $199 a month), then it’s possible to update to staff approval whereby you can assign tasks and approve messages across multiple staff members.
This is GREAT for customer support brilliance.
This attribute is a good if you are a group that is growing You to update to.
Oh and guess what? Teamwork and Remarks happens in Real time. If Joe and Jess are online at the same time working on precisely the same account, there won’t be double-up. You can see what your staff is performing in real time.
Posting To Instagram
Agorapulse is A partner that is Instagram. This suggests that they are among the tools to acquire access to Instagram’s API to allow!
In Case You Have one of the business accounts with Agorapulse you can into Instagram. This means that you can organize your content beforehand and click on when you are ready OR you are able to to post in your phone auto article.
Just make sure that you don’t forget to participate if You autopost….posting is just part of the process. You have to follow up on comments and replies.
I believe that Agorapulse is the only tool Offers both scheduling and auto-scheduling to Instagram as well as monitoring and reporting… so it is a win-win-win in case you have a company account. Are a fee!
All you Want To do is.
- Download the Agorapulse app and hook up your Instagram account.
- On Your program or desktop, schedule your Instagram article (add picture and caption) then schedule the date and time you need to publish it. You can choose to switch on Auto-scheduling or you can use the program to connect through to Instagram and place the picture.
- When it’s time to 19, if you post manually, will get a notification via your program. Simply click”Publish” and you’ll be switched through to the Instagram program.
- Article as you would normally on Instagram. Your copy/description will be duplicated and you need to paste it. Check you have additional as necessary and you are good to go!
I am super impressed that Agorapulse has Added yet another feature that would normally require us to utilize the new attribute and a tool makes it even better. Bringing these tools saves you time AND money and is an integral reason why I adore Agorapulse for Social Media Management.
Responding To Advertisement Remarks
Here’s where we get to Some features which are for the greater degree of membership Agorapulse.
The ability to respond to ad comments Begins at Moderate Level of Membership (starting at $99 a month)
With comments on ads is difficult for keeping up Both Facebook and Instagram ads. Agorapulse lets you see them and engage with them easily and pulls to your inbox in the advertisement comments.
If advertisements run and understand what it is like to maintain With the remarks (including the spam), then you will know that this function is bliss for advertising managers and page admins. Bliss. Social Media Management Tool Features
Bonus Free Tools
You can also choose Advantage of these tools on their site such as.
- A Facebook Page Barometer — to test your engagement, and to determine how well your fan fares from the peers.
- A Twitter Analytics Report Card — to compare multiple twitter accounts, see how you perform against the competition and measure your Twitter functionality, right now
If you really need one More reason to check out Agorapulse here it is.
It is affordable.
They have some of the pricing of some of those Social media management applications.
Prices start at $49 each Month for small/solo businesses with costs for large medium and enterprise companies. You can discover more about pricing here.
I have A hunch that once you check out Agorapulse for social media direction, attempt A number of their free tools and take the free trial for a spin, you’ll be as hooked as I am.