Background Social Media Management Tool Benefits
There are Many social media management tools, however, one stands out amongst the crowd more and more every year — Agorapulse. I have used Agorapulse for Social Media Management for a few decades and I love it. In this article I discuss 12 Reasons Why I love Agorapulse for Social Media Management and you will also. Social Media Management Tool Benefits
There Are Lots of social media management applications that Deserve a mention here. I have used many of these including Hootsuite Sprout Social, and Buffer, at one time or another.
I won’t go in their features here. They’re Solid choices.
But I changed to Agorapulse a Couple of Years ago It and now has been my No 1 choice to social media management since that time. You can read about some of the attribute comparisons between Agorapulse along with other programs here.
However, for the purposes of This informative article, I want to focus on Agorapulse so it is possible to consider it as a tool in your toolbox.
In fact, it may be the Primary tool in Your arsenal! Agorapulse is sort of like a Swiss Army knife of social media management.
It will not have too many extraneous features You never use, making you think”what is that used for?” . It’s sensible, no-fluff and super easy to use.
Dare I say, it’s even enjoyable (but we will get to that). Let us take a look at 12 reasons why I love Agorapulse for social media management!
12 Reasons Agorapulse Kick Ass For Social Media Direction
Oh and Before I begin… I should mention that I don’t necessarily use EVERY single function at precisely the same moment. I do use a couple of different tools. However, I really like that Agorapulse has a package of features that do cover the majority of your social media advertising needs.
In fact Have been moving a lot of the attributes I use on tools over to Agorapulse. It is difficult not to want to stay”in” this tool since it’s so user-friendly and fun to use. I also have taken on a new ambassador part with Agorapulse considering writing this article. The article was updated but my real love for this tool and the fact that I can not do with it in my arsenal hasn’t changed.
The Agorapulse Team And Staff
Let’s start here. Because with this, the Remainder of the things I love about Agorapulse imply nothing.
Customer support is at the core of business Agorapulse. If their clients are happy and using their tool in the finest possible manner, (and they receive results), then everything falls right into place. Their team focuses on client experience more.
Agorapulse also stinks About what works, what they can build and what needs improving. So, you are not only a customer but part of a business. In reality, many of the present features I am going to speak about came from opinions and customer recommendations.
Caring about customers Is Agorapulse has shot up the rankings as among those social media management tools with all the top reviews and customer satisfaction. Social Media Management Tool Benefits
I’ve summarized all 12 reasons why I like Agorapulse Below, but let’s start with a video summary of the current (awesome) upgrade — then I will break down the key features. There is a lot to like.
Impressive, right? Let’s jump in and take a Closer look at the features of Agorapulse.
Easy Publishing And Scheduling
Now that We’ve covered off on the all-important Purpose of engagement (which is the reason why I love Agorapulse the most), let us take a look at scheduling and posting.
Just as a publishing Tool goes, Agorapulse is one. It’s a breeze to post to Twitter, LinkedIn, Facebook and Instagram (plus they have the newest auto-posting function for Instagram as an official Instagram Partner).
The articles can be easily customised by you to suit each platform. I most likely don’t even have to go into detail about it , as it intuitive to use. You, (like me) need to be able to work out how to program a simple article, easily and without education.
Scheduling is simple with Agorapulse! I could.
- Publish immediately
- Queue my article (more of this later)
- Schedule the post in the future for time and a particular date.
It’s also easy to schedule the post to Go out on various platforms, on different occasions, while being optimised for all those platforms (altering the text or image size).
One feature I especially like is the capability to Kind”@” and then the name of the user and Agorapulse will bring up the possible accounts you are able to choose from on Twitter and Facebook. Notice Agorapulse suggests additional accounts when I begin entering their company name.
This helps you to tag profiles and pages fast And saves you time looking to add.
You can even schedule readily to LinkedIn.
Print to LinkedIn with Agorapulse
We’ll get to Instagram in a minute, but for now, Please be aware that publishing your content and scheduling beforehand on Agorapulse is super easy! And as I said, it is also possible to currently auto-post into Instagram using Agorapulse since they are an official partner and also have access to that new feature via Instagram’s API.
Oh and they have a pretty calendar opinion too, That means you can see all your articles ready to go across all the platforms.
And it is colour coded for folks like me That amount of organisation. Winning!
There’s nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike some other social media management tools, Agorapulse has only one column for me to respond to mentions and notifications.
To me, that is”one task” to finish each day. And it is actually almost enjoyable to clean out my inbox.
It’s focused, it’s simple and it is simple to Use, and that means you won’t miss a mention!
- Your accounts Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where each of the articles you need to review or respond to can be found). Your inbox items are emphasized as things.
- Tabs for Reports, Publishing, Fans and Followers, and Listening.
- An area for engagement in which you engage and respond via retweets likes or responses.
You can also click on a user’s profile it. You will then see all of the information you want — directly within Agorapulse (like any previous interactions).
Expand an individual profile to realize your history!
If You’ve Got a just one click and you can see History with the conversations and the user you’ve had before. As a consequence, you can give the people the ideal attention at the right time.
Let us break this down a little more…
I DMs I’ve and can see how many mentions In my inbox. When I am looking at this tweet from Ravi, I can see how many tweets I have to review and that I can review or react to his conversation. It is the same for other social channels — all of your participation is in 1 area.
Never skip a mention on your inbox!
I know my inbox Is not empty in this screenshot. When I’ve finished writing this article, but it will be! I do not always get to inbox zero daily but I get there often enough to LOVE that”Congratulations” display!
It’s easy to inspect of your own references. You can Even filter by message or mention kind as follows.
Then review the articles you have replied to or dealt with. As soon as a post is replied to by you, it is automatically marked as reviewed.
Or you click on a place replying.
In the example from Nicky, I could choose To reply (or reply from DM), examine the article, delegate it for someone else (more of that later), retweet it or”just like” the article — all from within precisely the exact same dashboard place on Agorapulse.
Choose how you process or will participate the mention or message.
If I change to Instagram it’s similar. I can see my recent engagement all, I see more info about an individual or will expand on articles. I unfollow and may even follow. Social Media Management Tool Benefits
Easily switch between programs and accounts to Keep up with engagement!
Being able to see All your remarks is handy on In which you can only find the past 50 mentions on your feed. It is impossible to maintain with mentions if you have a high number of followers. Agorapulse changes that which is huge for brands and influencers.
Excited? You can participate your with ALL Mentions when you are a little late getting to them.
And I could readily engage by Switching to Facebook as well.
Note. You’re able to engage on Facebook, Twitter, Instagram and YouTube but not LinkedIn at this point (you can just print to LinkedIn.
Agorapulse keeps my engagement in one place all.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Best Advocates
When it comes to social media it’s not about Collecting followers. It’s about participating with them.
Like I shared above, Agorapulse allows me to Easily monitor and participate with my best advocates using the”Fans and Followers” attribute. From within your Twitter account, you click on”Fans and Followers” then filter your search under”All”,”Favorites” or”Top” users according to below.
In this case I searched on my top 100 users below “TOP”.
You can add profiles and a celebrity to “favorite” people that you would like to follow closely in Agorapulse. In this manner, you’ve got their articles easily accessible in their very own thread! Now it’s simple retweet their articles and to engage with them!
You will also see positions for the following in just About every profile perspective on Agorapulse.
- Engaged — the person has mentioned you (directly, or via an answer to a conversation) or sent you a DM.
- Ambassador — this individual posted links to your site or has retweeted you.
- Influencer — this individual is often retweeted (more than 20 times during the last 30 days).
In the situation of Nicky, she is all 3 with regard to my @sociallysorted Twitter accounts. Nicky is someone I ought to be participating with (and I do! ) ) .
On Facebook Function shows you who has mentioned your page, and the number of times they’ve enjoyed and commented or sent you a message, in addition to their final interaction with you. You can also ban them from your page from within Agorapulse, although I hope that happens infrequently!
On Instagram you Will see who has left comments their followers/followed that is complete counts and you can trace or unfollow from inside Agorapulse.
You are given a clear picture of who by these metrics Follows you, boosts you and engages with you the maximum.
- Set up custom groups of followers within Agorapulse’s dashboard
- Search on all their interactions
- Search in their messages, and
- Add personal notes.
When you have this information you can use all It to engage in positive communication with these people — surprise and pleasure them maybe reach out to them to thank them! Social Media Management Tool Benefits
Advanced Tracking, Reviews And search
Consider Agorapulse as your own Private investigator that is Private. It’s possible to use the Tracking work on Instagram to.
- Hashtag that is Play hunts.
- Place that is perform searches.
What’s so great? It opens up a whole new World of chance for finding (and linking ) talks about any subject you like (like your brand).
The Capacity for companies is huge Particularly tourism.
When it comes To reports, Agorapulse really shines. With one click you can make a report that is easy to produce and not difficult to decipher. GREAT for showing customers!
Agorapulse Reports enable you to break your down Audience in a means which makes sense.
The Comprehensive reports also can help you locate a range Information such as.
- Your best performing articles (ie articles, tweets etc) based on engagement and reach
- Evolution metrics over time. Agorapulse gives a fast reading re whether a particular metric is increasing or decreasing over a period to you and compares metrics over the years.
- Community management data like response time and response speed
- Benchmarking your Facebook Page against competitors
Your content is easily analysed and Presented in report form. You may also download it as a csv file to reveal that the people/clients/team that must see it the most.
For social media managers and agencies that this is Huge, as it allows you to supply your clientele with easy-to-read information.
It is also possible to take a glance!
Just about everybody I know who uses Agorapulse to get Social media management raves about the reports. They’re pretty particular;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is similar to Paradise to me. Agorapulse explains it as being in a position to”tag, rename, conceal, delete or delegate content… while you sleep”. using Moderation Rules, all.
Where the I like this role on Twitter Auto-thankyous, Auto-engagements and Auto-DMs drive me bat-shizz mad.
With Agorapulse I can deal with them in two Ways.
- My DMs can be filtered by me therefore that I really don’t see most of them in the first place. This is where the magic occurs. You can set up filters to weed out”most” of those lousy DMs. Not all (sigh) but most.
- I will filter my feed by DMs or Mentions. I usually go to DMs and clear them out. To be fair I get numerous DMs which are spam nowadays, it is hard not to miss the good ones. Auto DMs have made DMs useless to me personally, which is a shame.
Filtering and moderation works for all accounts Types but I mainly use it for Twitter to”markers as reviewed” all the Auto DMs that come through saying”thanks for following”.
It mostly filters out The auto-DMs, and yes I’m sad that it catches some actual ones as well, but you’ve got to pick your battles!
Along with the moderation principles are not just about spam. You can use them in several ways to
- Filter out content to be responded to — on any platform. You want to have of the articles featuring a specific hashtag to be tagged in a way — so you can respond to them.
- Filter those people that are SUPER out and post all of the time you don’t need to see every Tweet at Agorapulse — only repond to them or natively in Twitter.
- Create custom tags such as remarks and tweets so you can categorize and search on these afterwards!
- Create customized searches for key words that you want to track
- If you’ve got one of the”large” level accounts (best for smaller agencies) you’ll have articles delegated to a team member (see 11 below).
Basically the moderation function is another Bonus reason to think about Agorapulse for social media management.
A Killer Mobile App
If you are out and around And you need to clean your inbox, the Agorapulse app is.
It’s available on it is and iOS and Android super slick to use. I often prefer using the program vs desktop computer to process my inbox since it’s really simple to review and process messages and mentions. Social Media Management Tool Benefits
Agorapulse’s queue feature Permits You to publish Your articles on a replicated, evergreen basis using intelligent categories — much like the way in that Meet Edgar allows you to set posts to be scheduled at certain times of day based on certain categories. It is used by me for Facebook and Twitter.
If you are currently using a tool like Meet Edgar and want to Reduce costs, then contemplate Agorapulse’s evergreen content feature rather (and you have the bonus of all of the additional Agorapulse features).
Here are a few things to learn about using Agorapulse for replicated, content that is queued.
Setting Your Queue Categories Up Is Super Easy.
With Agorapulse title and it is super easy to set up Your queue add your schedule for articles to be printed on, and catogories. Then of adding content, the process is very intuitive. As you can see, it’s a slick dashboard (the consumer experience is awesome).
Firstly, You Have to name and set up your content Classes (all colour-coded and prepared for action!) .
Setting up your classes is easy… and color-coded!
All you have to once you’ve set up your classes Do is add instances such as this, to the program.
Then I need to include content that is awesome to each of those category queues!
Easily Preview Content For Each Social Network.
Agorapulse provides You a handy visual/image preview of the article, to explain to you how it will look on the newsfeed of this platform when you publish it you choose.
Choose to Schedule your posts to a certain time slot, or include every post to your choice’s Queue. This part is easy as you set your queue up in Measure one. Your Queue, full of articles (and ready to go) will look something like this.
Once a post is published, it will return to the Bottom of the lineup, waiting to be queued.
Aside from utilizing the queue operate for repeated Content, you might even choose to either.
- Add a post to the program as usual or
- Repeat your article a specific number of times (when you do so you may place the minimum amount of times between repeats of this post). Be aware that you can do this for Facebook but you need to know about the Twitter rules see below.
You May Pause The Queue (Instantly, And At Any Time).
I love that Agorapulse has added a pause button. If a natural disaster is or it is not great timing to post, you can easily pause the queue with a single click.
Maybe You want to pause a queue of posts At Christmas… it is simple with the pause button!
Meet it was something and Edgar has a pause button That I actually wanted to see which I chose to replace it with. I requested Agorapulse to include one plus they did (they always listen never be reluctant to mention suggestions or give feedback!) .
Use The Queue Function To Announce Facebook Lives
The function could be useful for announcing Events like a Facebook Live (if you hold them on a weekly or regular basis). Share your articles that must go out at a certain time of the week in a queue. I’d recommend you change the posts a little to keep the content fresh and.
This works but with with Twitter we Need to look at a few”changes” to Twitter’s terms of usage…. Social Media Management Tool Benefits
Twitter And Agorapulse
Twitter posted about fresh Guidelines or”rules” for repeated or duplicate content in February 2018. You can read about it here.
The principles are not New as discussed in this informative article by Agorapulse’s CEO Emeric Ernoult. It is just that they’re currently making a larger point of saying they’ll apply them.
Basically this imply that we can no more Simultaneously post articles that is identical or similar to multiple accounts. This applies to duplicate content.
Lets’s take a look Twitter with Agorapulse while complying with all the principles, so the rules are complied with by you, when you draft an image like you to post to Twitter.
Note that you can choose to schedule or queue Your article to Twitter. Here is where we have to consider Twitter’s rules and comply with them. You can do this a couple ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content On Twitter Accounts
If you look closely At the image above, you will realize that Agorapulse blocks my ability to place duplicate content to over one of my Twitter accounts. The tool recognises that I’m submitting to Twitter! This helps ensure that I stick to the guidelines of Twitter.
Content Variation Tips
This is how I utilize Agorapulse to save loads of Time and remain out of Twitter Jail. Together with Agorapulse, you now have two options for replicating a hyperlink.
- You can opt to Schedule your article once (or more than once in the event that you change it). To do so, just put in your article, then choose the time and date you would like it to head out at. If it’ll be printed more than once, you will need to edit the repeated or replicate tweets so they’re not”replicate” content. More of this is under.
- More than with variants or you can choose to Queue your article once. Agorapulse recommends this. When you are queueing articles for Twitter, be sure that you don’t choose the option to”re-queue multiple occasions.” You are still able to use this attribute for other platforms, however this is where you would end up in breach of Twitter’s rules. When I decide to do it this way, I’m sure it’s a unique place, then add it on the top or bottom of this queue (ie I select”queue next” or”queue last”).
Advanced Scheduling is also used by me to Write 1 tweet, and set that tweet to replicate a certain number of times. Below, I’ve set it to post more frequently than every 7 Days, and up to 6 repeats. Just don’t forget to edit the repeats!
I could see, After I schedule that the 6 x repeats Those posts in my schedule. I would go straight in and change them to emojis, text, images or hashtags. Do this quickly — don’t do it later or you will forget.
Note. It is Okay when you edit your articles if the connection remains the same. It’s the text that you have to change each time.
I had been utilizing Advanced Scheduling in this way For a little while now to post new content — well before the new”rules” have been announced. I love to mix this up and it’s better for involvement.
Do not forget Bulk Upload! Agorapulse also permits you to bulk upload around some 100 parts of content at once using a pre-populated CSV file. Your photos are included by this and also can include content from any RSS feed! You can use this to curate articles and save hours!
What is Coming To Queued Content?
The team at Agorapulse is functioning on a Tool to make the variants of tweets easier for us, so we can get out content and play nice with Twitter. This will be new functionality that will enable us to replicate our tweet variations quickly — in the one easy interface. I am awaiting it. I am convinced it will be a timesaver! Social Media Management Tool Benefits
Team Communication and Delegation
As Simple as Agorapulse would be to use, you Don’t need to do all of the checking and engagement yourself… It’s a fantasy for delegation.
If you are a member of Agorapulse’s Large level Account (starting at $199 a month), then it’s possible to upgrade to staff approval whereby you can assign tasks and approve messages across multiple staff members.
This is very good for customer service brilliance.
This feature is a good, if you are a group that is growing You to upgrade to.
Oh and guess what? Remarks and teamwork happens in Real time. If Jess and Joe are online at precisely the same time working on precisely the accounts, there will not be double-up. You can see exactly what your staff is performing in real time.
Posting To Instagram
Agorapulse is A proud spouse that is Instagram. This also means that they are one of the first tools to get entry to Instagram’s API to allow!
If you have one of the business accounts with Agorapulse you can to Instagram. This means that you can now plan your content ahead of time and click on to post in your phone when you are ready OR you are able to auto article.
Make sure that you don’t forget to participate You autopost….posting is just part of the procedure. You have to follow up on replies and comments.
I Think That Agorapulse is the tool Provides both scheduling and auto-scheduling to Instagram as well as reporting and monitoring… so it’s a win-win-win if you have a company account. Are a fee!
All you need To do is.
- Download the Agorapulse program and hook your Instagram account up.
- On Your app or desktop, schedule your Instagram article (add photo and caption) then schedule the time and date that you need to print it. You can opt to change on Auto-scheduling or you can use the app to connect through to Instagram and post the picture.
- When it is time to post if you post will get a notification via your mobile program. Simply click”Publish” and you’ll be changed through to the Instagram program.
- Article as you would normally on Instagram. Your copy/description is going to be duplicated and you need to paste it. Check you have hashtags added as necessary and you’re ready to go!
I am impressed that Agorapulse has Added another feature that would normally require us to utilize a tool and the attribute makes it even better. Bringing these tools together saves you time AND money and is an integral reason why I adore Agorapulse for Social Media Management.
Responding To Ad Comments
Here’s where we get to Some attributes which are for the higher degree of membership Agorapulse.
The capability to respond to ad comments Begins at Medium Level of Membership (starting at $99 a month)
With opinions on ads is difficult for keeping up Facebook and Instagram advertisements. Agorapulse lets you see them and participate with them easily and pulls from the advertisement comments to your own inbox.
If you run advertisements and understand what it is like to maintain With the comments (such as the spam), then you’ll know that this function is bliss for advertising managers and page admins. Bliss. Social Media Management Tool Benefits
Bonus Free Tools
You can also take Advantage of those tools on their site.
- A Facebook Page Barometer — to test your engagement, and to see how well your fan fares against your peers.
- A Twitter Analytics Report Card — to compare multiple webpages accounts, see how you perform against the competition and measure your Twitter performance, right now
If you really need one Reason to test out Agorapulse here it is.
It is affordable.
They have some of the pricing of any of the Social media management applications.
Prices start at $49 per Month for small/solo businesses with raising costs for medium, large and enterprise businesses. You can find out more about pricing here.
I’ve A hunch that once you check out Agorapulse for social media management, attempt A number of their tools and also choose the free trial for a spin, you will be hooked as I am.