Introduction Social Media Management Tool Australia
There are Many social media management tools, however, one stands out among the crowd more and more each year — Agorapulse. I’ve used Agorapulse for Social Media Management for a couple of years now, and I love it. In this post I discuss 12 Reasons Why I love Agorapulse to Social Media Management and why you will also. Social Media Management Tool Australia
There Are Lots of social media management tools that Deserve a mention here. I have used many of these at one time or another, such as Hootsuite Sprout Social, and Buffer.
I won’t go in their features here. They are Solid options.
But I switched to Agorapulse a few years ago It and now has been my No 1 choice to social media management since that time. You can read about some of the feature comparisons between Agorapulse and other programs .
But for the purposes of This informative article, I wish to focus on Agorapulse so you can consider it as a tool in your arsenal.
In fact, it may literally be the main tool in Your arsenal! Agorapulse is kind of like a Swiss Army knife of social media direction.
Only, it doesn’t have too many features that are extraneous You never use, making you think”what is that used for?” . It’s sensible, no-fluff and super easy to use.
Dare I say, it’s even enjoyable (but we will get to this ). Let’s take a look at 12 Reasons why I love Agorapulse for social media management!
12 Reasons Agorapulse Kick Ass For Social Media Management
Oh and Before I start… I must mention that I do not necessarily use each and every function in the exact same time. I do use a couple of other tools for some functions. However, I really like that Agorapulse has a suite of features that do cover the majority of your social media marketing needs.
In fact, I Have been moving lots of the attributes I use on other programs over to Agorapulse. It is hard not to want to stay”in” this tool since it is so user-friendly and fun to use. I also have taken on a brand ambassador role with Agorapulse considering writing this article. The post has been updated but my real love with this tool and the fact I can not do without it in my toolbox has not changed.
The Agorapulse Culture And Team
Let’s start here. Because with this Remainder of the things I adore about Agorapulse mean nothing.
Customer service is at the core of business at Agorapulse. If their clients are happy and utilizing their tool in the finest possible manner, (and they receive results), then everything falls right into place. Their team focuses on client experience more.
Agorapulse also listens To customers about what works, what needs improving and what they are able to build. You are not a customer but a part of a company where your voice will be observed. In fact, many of the current features that I am about to talk about came out of customer testimonials and opinions.
Caring about customers Is Agorapulse has shot up the ranks as one of those social media management tools with all the reviews and customer satisfaction. Social Media Management Tool Australia
I’ve outlined all 12 reasons why I love Agorapulse Below, but let us start with a video overview of their recent (awesome) upgrade — then I will break down the key capabilities. There’s a lot to like.
Impressive, right? Let us jump in and choose a Closer look at the features of Agorapulse.
Easy Publishing And Scheduling
Now that We’ve covered off on the all-important Purpose of participation (which is the reason why I love Agorapulse the most), let’s take a look at posting and scheduling.
Just as a publishing Tool goes, Agorapulse is one. It is a breeze to post to Twitter, LinkedIn, Facebook and Instagram (and they have the new auto-posting function for Instagram as an official Instagram Partner).
You can customise the posts to match each platform. I don’t even need to go into detail about this , as it intuitive to use. You, (like me) need to be able to work out how to program a simple post, easily and without instruction.
Scheduling is simple with Agorapulse! I can.
- Publish immediately
- Queue my article (more of this later)
- Schedule the post later on for time and a specific date.
It’s also super easy to schedule the Exact Same article to Head out on various platforms, on various occasions, while being optimised for all those platforms (altering the text or picture size).
1 feature I like is the capability to Kind”@” and then the name of the consumer and Agorapulse will bring up the probable account you are able to choose from on Twitter and Facebook. Notice Agorapulse suggests accounts once I begin entering their company name.
This helps you to tag profiles and pages fast And saves you time looking to add.
You can schedule to LinkedIn.
Easily publish to LinkedIn with Agorapulse
We will get to Instagram at a minute, but for now, Please know that publishing your content and scheduling in advance on Agorapulse is simple! And as I said, it is also possible to now auto-post to Instagram with Agorapulse since they are an official partner and also have access to this new attribute via Instagram’s API.
Oh and they have a slick calendar opinion also, So you are able to see your articles ready to go across all the platforms.
And it’s colour coded for people like me That level of organisation. Winning!
There’s nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike a few other social media management tools, Agorapulse mentions and has just 1 column for me to respond to notifications.
To me, that’s”one task” to complete each day. And it’s really almost enjoyable to clear out my inbox.
It’s concentrated, it is simple and it is super simple to Use, and that means you won’t skip a mention!
- Your accounts Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where all the articles you will need to review or respond to can be found). Your inbox items are emphasized To Review for each platform as items.
- Tabs for Listening, Publishing, Fans and Followers, and Reports.
- An area for participation where you respond and engage via retweets, enjoys or responses.
You can also click on a user’s profile to enlarge it. You’ll then see all of the information you need — right within Agorapulse (like any prior interactions).
Expand your history to be seen by a user profile!
Only one click and you can see if you have a History with the consumer and the conversations you’ve had before. This means you may give the people the right care at the moment.
Let us break this down a little more…
I DMs I’ve and can see how many cites In my inbox. If I am looking at this tweet from Ravi, I will see just how many tweets that I have to review and I will review or react to his conversation. It is the same for social channels — your engagement all is in one place.
Never skip a mention in your inbox!
I know my inbox Is not empty in this screenshot. When I’ve finished writing this article, but it will be! I do not always get to inbox zero daily but I get there often enough to LOVE that”Congratulations” screen!
It’s simple to check your mentions. You can Even filter by cite or message type as follows.
Then simply review the posts replied to or dealt with. As soon as a specific post is replied to by you, it is marked as reviewed.
Or you click on a post replying.
I could select To answer (or answer by DM), examine the article, assign it for someone else (more of that later), retweet it “like” the post — all from within the exact same dashboard area on Agorapulse.
Choose how the mention will participate or process or message.
It’s if I switch to Instagram, for example similar. I can see my recent engagement all, I will expand on posts or see information. I may also follow and unfollow. Social Media Management Tool Australia
Easily switch between accounts and programs to Keep up with participation!
Being able to see All your comments is handy on Instagram, where you can only see the past 50 mentions on your own feed. In case you’ve got a number of followers it is not possible to maintain with mentions. Agorapulse alters all that which is enormous for influencers and brands.
Excited? You Can now engage your with ALL Mentions, even when you are getting to them.
And Needless to Say, I can easily engage by Switching to Facebook.
Note. You can engage on Facebook, Twitter, Instagram and YouTube although not LinkedIn at this stage (you can just publish to LinkedIn.
Agorapulse keeps my engagement in one place all.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Finest Advocates
When it comes to social media it’s not about Collecting followers. It’s about participating with them.
As I shared above, Agorapulse allows me to Easily track and participate with my very best advocates using the”Fans and Followers” feature. From within your Twitter account, you click “Fans and Followers” and then filter your search under”All”,”Favorites” or”Top” users according to below.
On my top 100 users I searched in this scenario below “TOP”.
You can add a star to “favorite” folks that you want to follow carefully in Agorapulse. In this manner, you’ve got their posts accessible in their own thread! It’s simple retweet their content and to engage with them!
You see rankings for the following in only About each profile perspective on Agorapulse.
- Engaged — the person has mentioned you (directly, or through an answer to a conversation) or delivered you a DM.
- Ambassador — this individual posted links to your site or has retweeted you.
- Influencer — this person is frequently retweeted (over 20 times during the previous 30 days).
In the situation of Nicky, she is all 3 with regard to my @sociallysorted Twitter account. Nicky is someone I ought to be engaging with (and I do!) .
On Facebook Function shows you who’s mentioned your page, and how many times they’ve liked and commented or sent you a message, in addition to their final interaction with you. You can also ban them from inside Agorapulse, although I expect that happens!
On Instagram you Will see who has left comments on your post, their followers/followed that is total counts and you are able to follow or unfollow from inside Agorapulse.
These metrics give you a clear picture of who Follows you, promotes you and participates with you the maximum.
- Set up custom classes of followers within Agorapulse’s dashboard
- Search on each of their interactions
- Search in their own messages, and
- Add private notes.
When You’ve Got All This info you can use It to engage in positive communication with those individuals — perhaps reach out to them to thank them or surprise and delight them in some manner! Social Media Management Tool Australia
Advanced Monitoring, Search And Reports
Think of Agorapulse as your own Private investigator that is personal. You can use the Monitoring work on Instagram to.
- Hashtag searches.
- Place that is perform searches.
What’s so great? It opens up a whole new World of chance for locating (and joining) talks about any topic you like (including your brand).
The Capacity for companies is huge Particularly tourism.
When it comes To reports, Agorapulse actually excels. With one click you can make a report that’s simple to create and not difficult to decode. GREAT for showing customers!
Agorapulse Reports help your to break Audience sense.
The detailed reports also can help you locate a range Information including.
- Your best performing articles (ie articles, tweets etc) based on engagement and attain
- Evolution metrics over time. Agorapulse automatically compares metrics over time and gives you a quick reading re whether a specific metric is decreasing or increasing over a time.
- Community management statistics like reaction time and response speed
- Benchmarking your Facebook Page against competitors
Your content is easily analysed and Presented in report form. You can download it as a csv file to show it to that the people/clients/team that must see the most.
For social media supervisors and agencies this is Huge, as it allows you to supply data that is easy-to-read to your clientele.
It is also possible to have a peek!
Just about everyone I know who uses Agorapulse for Social media management raves about the accounts. They are fairly special;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is like Heaven to me. Agorapulse describes it as being in a position to”tag, bookmark, hide, delete or assign articles… while you sleep”. By using Moderation Rules all.
I like this role on Twitter, in which the Auto-thankyous, Auto-engagements and Auto-DMs push me bat-shizz mad.
With Agorapulse I can deal with them Ways.
- So I really don’t see most of them I can filter my DMs. This is where the magic occurs. You can set up filters to weed out”most” of those lousy DMs. Not all (sigh) but many.
- I will filter my feed by Mentions or even DMs. I typically visit DMs and clear them out quickly. To be fair I get numerous DMs which are spam these days, it’s hard not to overlook the good ones. Automobile DMs have made DMs useless to me, which is a true shame.
Moderation and filtering functions for all accounts Types but I mainly use it for Twitter to”mark as reviewed” all of the Auto DMs that come through saying”thanks for after”.
It filters out The auto-DMs, and yes I am sad that it grabs some actual ones also, however you’ve got to choose your battles!
And the moderation principles are not just about spam. You can use them in several ways to
- Filter out articles to be responded to — on any platform. Maybe you want to have the articles featuring a particular hashtag to be tagged in a certain way — so you’re able to respond to them.
- Filter out those people that are SUPER engaged and post all the time so that you don’t need to see every Tweet in Agorapulse — only repond to them or natively in Twitter.
- Create custom tags such as tweets and remarks so you can categorize and research on them!
- Create custom searches for keywords that you want to track
- If you have one of those”large” amount accounts (greatest for small agencies) you can have posts delegated to a team member (see 11 below).
Basically the moderation function is another Bonus motive to consider Agorapulse for social media management.
A Killer Mobile App
If you are about and out And you will need to clean your inbox, the Agorapulse app is something that you will love.
It’s accessible on Android and iOS and it’s super slick to use. I often prefer to use the app vs desktop computer to process my inbox since it’s so easy to review and process messages and mentions. Social Media Management Tool Australia
Agorapulse’s queue feature Permits You to publish Your articles on a replicated, evergreen basis utilizing smart categories — a lot like the manner in which Meet Edgar allows you to set articles to be scheduled at particular times daily based on particular categories. I use it to Facebook and Twitter.
If you are using a tool and want to Cut costs, then contemplate Agorapulse’s evergreen content feature rather (and you have the bonus of all the other Agorapulse attributes ).
Here are a Couple of things Agorapulse for , queued content that is replicated.
Setting Up Your Queue Categories Is Super Easy.
With Agorapulse it easy to set up and name Your queue catogories, and add your schedule for posts to be published on. Then of adding content, the process is extremely intuitive. As you can see, it is a slick dashboard (the user experience is awesome).
Firstly, set your articles up and you need to name Classes (all colour-coded and ready for action!) .
Setting up your categories is simple… and color-coded!
Once you’ve set up your classes, all you have to Do is add times such as this, to the program.
Then I need to add content to each of those category queues!
Easily Preview Content For Each Social Network.
Agorapulse gives You a preview of the article, to show you how it will appear on the newsfeed of the platform when you publish it you select.
Pick to Schedule your posts to a specific time slot, or include every article to your choice’s Queue. This component is easy as you set your queue up in Measure one. Your Queue, full of articles (and prepared to go) will appear something like this.
Once a post is published, it will return to the Bottom of this queue, waiting to be queued again.
Apart from using the function for repeated Content, you can choose to either.
- Add a post to the schedule as usual or
- Replicate your post a certain number of times (once you do so you will set the minimum number of times between repeats of this article ). Note you could do this for Facebook but you have to be aware of the Twitter rules see below.
You May Pause The Queue (Instantly, And At Any Time).
I love that Agorapulse has included a pause button. It’s not great time to post or When there is a natural disaster, it is easy to pause the queue with a single click.
Maybe You want to pause a queue of posts At Christmas… it’s simple with the pause button!
Meet it was something and Edgar has a pause button That I actually wanted to see which I opted to replace it with. I asked Agorapulse to add one and they did (they constantly listen never be reluctant to mention tips or give opinions!) .
Utilize The Queue Function
The function can be for announcing useful Events such as a Facebook Live (should you hold them on a weekly or regular basis). Share your content that must go out each week in a queue. I’d advise that a bit varies the posts to keep the material fresh and.
Twitter And Agorapulse
Twitter posted about new Guidelines or”rules” for repeated or duplicate content in February 2018. You can read about it here.
The rules are not Really new as addressed by Agorapulse’s CEO Emeric Ernoult. It’s just that now they are making a bigger point of saying they’ll apply them.
Basically this mean that we can Simultaneously post articles that is identical or similar . This applies to replicate content.
Lets’s take a look Twitter with Agorapulse while complying with the principles, so you comply with the rules, when you draft an image like this one to post to Twitter.
Note You Could choose to program or to queue Your article to Twitter. Here is where we have to consider the principles of Twitter and comply with them. You can do this a couple ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content To Twitter Accounts
If you look more closely In the picture above, you will realize that Agorapulse blocks my ability to post replicate content to over one of my Twitter accounts. The instrument recognises that I’m submitting to Twitter! This helps make sure Twitter’s guidelines are adhered to by me.
Content Demo Tips
This is the way I use Agorapulse to save me loads of Time and stay out of Twitter Jail. Together with Agorapulse, you now have two options for repeating a hyperlink.
- It is possible to choose to Schedule your article once (or more than once if you vary it). Just add your post, to do so, then pick the date and time you would like it to go out at. If it’ll be published more than once, you will want to edit the replicated or replicate tweets so they’re not”replicate” content. More of that is under.
- More than with variants or you can choose to Queue your article once. Agorapulse recommends this. When you’re queueing articles for Twitter, make certain that you don’t select the option to”re-queue multiple occasions.” You can use this attribute for some other platforms, but this is where you would wind up in violation of the rules of Twitter. When I choose to do it this way, I make sure it’s a special post, then add it on the top or bottom of this queue (ie I select”queue alongside” or”queue last”).
Advanced Scheduling is also used by me to Write one tweet, and set that tweet. Below, I’ve set it to post than every 7 Days, and up to 6 repetitions. Don’t forget to edit the repeats!
Once I program the 6 x repeats, I can easily see Those posts in my schedule. I would go in and change them to emojis new text, images or hashtags. Do this don’t do it or you will forget.
Note. It is Ok if the connection remains the same when you edit your articles. It’s the text that you need to change each time.
I had been using Advanced Scheduling in this way For a while now to post fresh content — well ahead of the new”principles” have been announced. I love to mix this up and it is better for involvement.
Do not forget Bulk Upload! Agorapulse also allows you to upload around a 100 pieces of content simultaneously using a CSV file. This can incorporate articles from any RSS feed and includes your photographs! You might use this to curate articles from other sites and save hours!
What’s Coming To Queued Content?
The team at Agorapulse is functioning on a Tool to produce the variants of tweets easier for us, therefore we play fine with Twitter and can still get content out. This is new functionality that will let us replicate our tweet variations quickly — all in the one interface that is easy. I’m looking forward to it. I’m convinced it’s going to be a timesaver! Social Media Management Tool Australia
Team Communication and Delegation
As Simple as Agorapulse would be to utilize, you Do not have to do all the checking and engagement yourself… It’s a dream for delegation.
If you are a member of Agorapulse’s Large level Accounts (beginning at $199 per month), then you can upgrade to team approval whereby you are able to assign tasks and accept messages around multiple staff members.
This is GREAT for customer service brilliance.
This feature is a good, if you are a group You to upgrade to.
Oh and guess what? Remarks and teamwork happens in Actual time. If Jess and Joe are online at precisely the exact same time working on precisely the accounts, there won’t be double-up. It is possible to see what your staff is performing in real time.
Posting To Instagram
Agorapulse is A proud Instagram spouse. This means that they are one of the tools to acquire entry to Instagram’s API to allow auto-posting to Instagram that is HUGE!
If you have one of the Company accounts with Agorapulse you can to Instagram. This usually means you can now organize your content ahead of time and click on when you’re ready OR you can to post on your telephone auto article.
Make sure that you don’t forget to engage if You autopost….posting is merely a part of this process. You have to follow up on answers and comments.
I believe that Agorapulse is the only tool that Offers both scheduling and auto-scheduling to Instagram as well as reporting and monitoring… so it’s a win-win-win if you have a business account. Are a fee!
All you Want To do is.
- Download the Agorapulse program and hook your Instagram account .
- On Your app or desktop, schedule your Instagram post (add picture and caption) then schedule the time and date that you need to publish it. You may choose to change on Auto-scheduling or you’ll be able to use the app post the image and to link through to Instagram.
- When it’s time to post if you post manually, will receive a notification via your app. Simply click”Publish” and you’ll be changed through to the Instagram app.
- Post as you would normally on Instagram. Your copy/description will be copied and you want to paste it to the Instagram program. Check you’re good to go and you have hashtags additional as necessary!
I am super impressed that Agorapulse has Added another feature that would require us to use a separate tool and the feature makes it even better. Bringing these tools collectively saves you time AND money and is an integral reason why I adore Agorapulse for Social Media Management.
Responding To Advertisement Remarks
Here’s where we get to Some features that are for the higher level of membership Agorapulse.
The ability to respond to ad comments Begins at Moderate Level of Membership (beginning at $99 a month)
With comments on ads is difficult for keeping up Both Facebook and Instagram ads. Agorapulse lets you view them and engage with them readily and pulls in the ad comments.
If advertisements run and understand what it is like to maintain With the comments (such as the spam), then you will know that this function is bliss for ad managers and page admins. Bliss. Social Media Management Tool Australia
Bonus Free Tools
You can choose Advantage of those free tools on their website.
- A Facebook Page Barometer — also to test your own engagement, and to determine how well your fan fares against your peers.
- A Twitter Analytics Report Card — to compare multiple webpages accounts, see how you perform against the competition and quantify your Twitter functionality, right now
If you want one More reason to test out Agorapulse then here it is.
It is affordable.
They have some of the pricing of some of the Social media management tools.
Prices begin at $49 each Month for small/solo companies with raising costs for large, medium and enterprise companies. You can find out more about pricing here.
I have A hunch that once you check out Agorapulse for social media management, attempt A number of their free tools and also choose the free trial to get a spin, you will be as hooked as I am.