Intro Social Media Management Tool Analytics
You will find Many social media management tools, however, one stands out amongst the crowd more and more each year — Agorapulse. I have utilized Agorapulse for Social Media Management for a few years and I love it. In this article I discuss 12 Reasons Why I adore Agorapulse for Social Media Management and you will too. Social Media Management Tool Analytics
There Are Lots of social media management applications that Deserve a mention here. I have used many of them including Hootsuite, Sprout Social, and Buffer.
I won’t go into their features . They’re Solid choices.
However, I changed to Agorapulse a Couple of Years ago Today and it has been my 1 choice for social media direction since that time. You can read about some of the feature comparisons between Agorapulse along with other programs .
But for the purposes of This informative article, I wish to focus on Agorapulse so it is possible to consider it as a tool in your toolbox.
In Reality, it could literally be the main tool in Your arsenal! Agorapulse is sort of like a Swiss Army knife of social media direction.
It doesn’t have features that are extraneous That you never use, which makes you think”what is that used for?” . It is practical, no-fluff and super easy to use.
Dare I say, it is even fun (but we’ll get to that). Let us take a look why I adore Agorapulse for social media direction!
12 Reasons Why Agorapulse Kick Ass For Social Media Management
Oh and Before I begin… I should mention that I don’t always use EVERY single function at the exact same moment. I do use a couple of tools. However, I love that Agorapulse has a package of features that do cover the majority of your social media advertising requirements.
In fact Have been gradually moving lots of the attributes I use on other programs around to Agorapulse. It’s difficult not to want to remain”in” this instrument since it is so user-friendly and enjoyable to use. I also have taken on a brand ambassador part with Agorapulse considering writing this post. The post has been updated but my genuine love for this particular tool and the fact I can’t do without it in my arsenal hasn’t changed.
The Agorapulse Team And Culture
Let’s start here. Because without this, the Rest of the things I adore about Agorapulse mean nothing.
Customer support is at the core of company at Agorapulse. If their clients are happy and using their tool in the finest possible manner, (and they receive results), then everything falls into place. Their team focuses on client experience over anything else.
Agorapulse also stinks About what works, what they are able to build next and what needs improving. You are not a client but a part of a business. In fact, many of the features that I am going to talk about came out of feedback and customer recommendations.
Caring about clients Is why Agorapulse has shot up the rankings as one of the social media management tools with all the reviews and customer satisfaction. Social Media Management Tool Analytics
I’ve all summarized 12 reasons why I love Agorapulse Below, but let’s start with a video overview of the recent (awesome) update — then I’ll break down the critical capabilities. There is a lot to like.
Impressive, right? Let’s jump in and take a Closer look at the features of Agorapulse.
Easy Publishing And Scheduling
Now that We’ve covered off on the all-important Function of engagement (which is the reason why I adore Agorapulse the most), let us take a peek at scheduling and posting.
Just as a publishing Tool goes, Agorapulse is one. It’s a breeze to post to Twitter, LinkedIn, Facebook and Instagram (and they have the newest auto-posting function for Instagram as a formal Instagram Partner).
The posts can be easily customised by you to match each platform. As it intuitive to use, I don’t even need to go into detail about this here. You, (like me) should have the ability to work out how to program an easy post, easily and without education.
Scheduling is simple with Agorapulse! I could.
- Publish instantly
- Queue my article (more of that later)
- Schedule the article in the future for time and a specific date.
It’s also easy to schedule the article to Go out on different platforms, on different occasions, while being optimised for those platforms (changing the text or image size).
One feature I especially like is the capability to Kind”@” and the title of the user and Agorapulse will bring up the probable account you are able to pick from on Twitter and Facebook. Notice how Agorapulse suggests additional accounts when I begin entering their business name.
This helps you to tag profiles and pages quickly And saves you time searching for the perfect folks to add.
You could schedule easily to LinkedIn.
Publish to LinkedIn with Agorapulse
We’ll get to Instagram at a minute, but for today, Please be aware that publishing your articles and scheduling beforehand on Agorapulse is super easy! And like I said, you can also now auto-post into Instagram using Agorapulse as they are an official partner and also have access to this new feature via Instagram’s API.
Oh and they have a pretty slick calendar opinion That means you can see all of your articles ready to go across the platforms.
And it is colour coded for folks like me who want That amount of organisation that is visual. Winning!
There’s nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike some other social media management tools, Agorapulse has 1 column for me to respond to notifications and mentions.
To me, that’s”one job” to finish every day. And it’s really almost enjoyable to clear out my inbox.
It is focused, it’s easy and it is easy to Use, so you won’t miss a mention!
- Your accounts on Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where all the posts you need to examine or respond to are available ). Your inbox items are emphasized as things To Review for every platform.
- Tabs for Reports, Publishing, Fans and Followers, and Listening.
- An area for participation in which you engage and respond via retweets likes or replies.
You can also click on a user’s profile it. You will then see all the info that you need — right within Agorapulse (including any prior interactions).
Expand your history to be seen by an individual profile!
If You’ve Got a Only one click and you will see History with the consumer and the conversations you’ve had before. This means that you can give the ideal people the right attention at the time.
Let us break this down a little more…
I DMs I’ve and can easily see how many mentions In my inbox. When I am looking at this tweet from Ravi, I can see how many tweets that I have to review and that I can review or respond to his conversation. It’s the exact same for channels that are societal — your engagement all is in 1 place.
Never miss a mention on your inbox!
I know my inbox Is not empty in this screenshot. When I have finished writing this article, but it will be! I don’t always get to tune zero every day but I get there often enough to LOVE that”Congratulations” screen!
It’s easy to check all your mentions. You can Filter by mention or message kind as follows.
Then review the posts replied to or dealt with. Once a specific post is replied to by you, it is automatically marked as reviewed.
Or you simply click on a place to review it without replying.
In the next example from Nicky, I could choose To reply (or answer by DM), review the article, assign it to get someone else (more of that later), retweet it “just like” the post — all from within precisely the same dashboard place on Agorapulse.
Choose how the mention will participate or process or message.
It’s, if I change for example similar. I can see my recent engagement all, I will expand on posts or see information. I can follow and unfollow. Social Media Management Tool Analytics
Switch between accounts and platforms to Keep up with engagement!
Being able to see ALL of your remarks is handy on Instagram, in which you can only find the past 50 mentions on your feed. It’s impossible to maintain with mentions, In case you’ve got a large number of followers. Agorapulse changes that which is enormous for influencers and brands.
Excited? You Can now participate with All your Mentions, even if you are getting to them.
And I can easily participate by Switching to Facebook.
Note. You’re able to engage on Facebook, Twitter, Instagram and YouTube but not LinkedIn at this point (you can just publish to LinkedIn.
Agorapulse retains all my engagement in 1 place.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Best Advocates
When it comes to social media it is not about Collecting followers. It’s about engaging with them.
As I shared previously, Agorapulse allows me to Easily monitor and engage with my very best advocates using the”Fans and Followers” attribute. From within your Twitter accounts, you click on”Fans and Followers” then filter your search under”All”,”Favorites” or”Top” users as per below.
On my top 100 users I hunted in this scenario under “TOP”.
To profiles you can add a star with favorites to “favorite” people you want to follow carefully in Agorapulse. This way, you have their articles accessible in their very own thread! Now it’s easy retweet their content and to engage with them!
You see rankings for the following in just About every profile view on Agorapulse.
- Engaged — the person has mentioned you (directly, or through a reply to a dialogue ) or sent you a DM.
- Ambassador — this person posted links or has retweeted you.
- Influencer — this person is frequently retweeted (more than 20 times throughout the last 30 days).
In Nicky’s situation, She’s all 3 with respect to my @sociallysorted Twitter accounts. Nicky is someone I ought to be engaging with (and I do! ) ) .
On Facebook, this Function shows you who has said your page, and how many times they have liked and commented or sent you a message, in addition to their final interaction with you. You can also prohibit them from inside Agorapulse, but I hope that happens rarely!
On Instagram you Will see who’s left comments their followers/followed that is total counts and you are able to follow or unfollow from within Agorapulse.
These metrics give you a clear picture of who Follows you, boosts you and engages with you the maximum.
- Set up custom classes of followers within Agorapulse’s dash
- Search on all their interactions
- Search on their own messages, and
- Add notes.
When You’ve Got this information you can use all It to engage in positive communication with these people — surprise and pleasure them maybe reach out to thank them! Social Media Management Tool Analytics
Advanced Tracking, Reviews And search
Consider Agorapulse as your personal Personal private investigator. You can use the Monitoring function on Instagram to.
- Hashtag hunts.
- Location hunts.
What’s so great about it? It opens a whole new World of chance for finding (and linking ) conversations around any topic you like (like your brand).
The potential for location-based businesses is enormous Particularly tourism.
When it comes To reports, Agorapulse actually excels. With one click you can make a report that is not difficult to decipher and easy to create. GREAT for showing clients!
Agorapulse Reports enable your to break Audience sense.
The reports also can help you find a range Information such as.
- Your best performing content (ie posts, tweets etc) based on participation and reach
- Development metrics over time. Agorapulse provides a fast reading re whether a metric is decreasing or increasing over a period to you and compares metrics over time.
- Community management statistics such as response time and response speed
- Benchmarking your Facebook Page against competitors
Your best performing content is easily analysed and Presented in report form. You can download it as a csv file to show it the most.
For social media supervisors and agencies this is Huge, as it allows you to provide data to your clientele.
It is also possible to have a peek!
Just about everybody I know who uses Agorapulse for Social media management raves about the reports. They are pretty special;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is like Heaven to me. Agorapulse explains it as being in a position to”tag, rename, conceal, delete or assign articles… while you sleep”. All using Moderation Rules.
In which the, I love this function on Twitter Auto-thankyous, Auto-engagements and Auto-DMs push me bat-shizz crazy.
With Agorapulse I can deal with them in two Manners.
- Therefore that I don’t see almost all of them at the first location I can filter my DMs. This is where the magic happens. You can set up filters to weed out”most” of those bad DMs. Not all (sigh) but most.
- I can filter my feed by DMs or Mentions. Clean them out and I typically visit DMs. To be honest I get numerous DMs that are spam these days, it’s hard not to overlook the good ones. Auto DMs have made DMs useless to me, which is a shame.
Moderation and filtering works for all account Types but I mainly use it for Twitter to”markers as reviewed” all the Auto DMs that come through saying”thanks for following”.
It filters out The auto-DMs, and yes I’m sad that it catches some actual ones also, but you have to choose your battles!
And the moderation principles are not about spam. You can use them in several ways to
- Filter out articles to be reacted to — on any platform. So you’re able to respond to them later — maybe you want to have all the articles featuring a hashtag to be tagged in a manner.
- Filter out those people that are SUPER engaged and post all of the time so you don’t need to see every Tweet at Agorapulse — just repond to them sometimes or in Twitter.
- Create custom tags such as comments and tweets so it is possible to categorize and research on these afterwards!
- Create customized searches for key words that you want to track
- In case you’ve got one of those”large” amount accounts (best for smaller agencies) you can have posts assigned to a group member (see 11 below).
Basically the moderation purpose is just another Bonus reason to consider Agorapulse for social media direction.
A Killer Mobile App
If you are out and about And you need to clear your inbox, the Agorapulse app is something you will love.
It’s available on it is and iOS and Android super slick to use. I often prefer to use the app vs desktop to process my inbox since it’s so easy to review and procedure messages and mentions. Social Media Management Tool Analytics
Agorapulse’s queue feature Permits You to publish Your content on a repeated, evergreen basis utilizing smart categories — much like the way by that Meet Edgar allows you to set articles to be scheduled at particular times of day based on certain categories. I use it to Facebook and Twitter.
If you Need to and are currently using a tool like Meet Edgar Reduce costs, then contemplate Agorapulse’s evergreen content attribute instead (and you have the bonus of all the other Agorapulse attributes ).
Here are a Couple of things Agorapulse for content that is repeated.
Setting Up Your Queue Categories Is Super Easy.
With Agorapulse it’s super simple to set up and name Your queue catogories, and add your schedule for posts to be printed on. Then of adding content, the process is intuitive. As you can see, it’s a slick dash (the consumer experience is awesome).
Firstly, you need to name and set up your content Classes (all colour-coded and ready for action!) .
Setting up your categories is easy… and color-coded!
When You’ve set up your classes, all you Need to Do is add times such as this, to the schedule.
Then I Want to add content to each of those category queues!
Easily Preview Content For Each Social Network.
Agorapulse provides You a handy visual/image preview of this article, to explain to you how it will appear on the newsfeed of the platform when you print it you select.
Choose to Schedule your articles to a time slot, or include each post to the Queue of your selection. This component is simple as you set your queue up in Measure one. Your Queue, filled with articles (and ready to go) will look something like this.
Once a post is published, it will return to the Bottom of the queue, waiting to be queued again.
Aside from using the queue function for repeated Content, you might also decide to either.
- Add a post to the schedule as usual or
- Replicate your article a certain number of times (when you do so you may place the minimum amount of times between repetitions of the article ). Be aware you could do this for Facebook but you have to know about the Twitter rules see below.
You May Pause The Queue (Quickly, And At Any Time).
I love that Agorapulse has included a pause button. When a catastrophe is or it’s not fantastic timing to post, you can easily pause the queue with a single click.
Maybe You want to pause a queue of posts At Christmas… it is easy with the pause button!
Meet it had been something and Edgar includes a pause button I actually wanted to see in any instrument which I opted to replace it with. I requested Agorapulse to include one and they did (they constantly listen — never be afraid to mention suggestions or give opinions!) .
Use The Queue Function
The queue function can be for announcing handy Events such as a Facebook Live (should you hold them to a weekly or regular basis). Share your articles that needs to go out in a queue at a certain time of the week. I’d advise that you change the articles a little to keep the material fresh and much more eye-catching.
Twitter And Agorapulse
Twitter posted about new Guidelines or”rules” for repeated or replicate content in February 2018. You may read about it here.
The rules are not New as discussed by Agorapulse’s CEO Emeric Ernoult. It’s just that they’re currently making a point of saying they will enforce them.
Basically this imply that we can no more Simultaneously post similar or equal content to multiple accounts. This also applies to replicate content.
Let us take a look at how you can post to Twitter with Agorapulse while complying with the principles, so the rules are complied with by you once you draft a picture similar to this one to post to Twitter.
Notice that you can elect to program or queue Your post to Twitter. Here’s where we need to consider Twitter’s rules and comply with them. You can do this a couple of ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content On Twitter Accounts
If you look At the image above, you’ll see that Agorapulse blocks my ability to place replicate content to over one of my Twitter accounts. The instrument recognises that I’m posting to Twitter! This helps make sure the guidelines of Twitter are adhered to by me.
Content Variation Tips
This is the way I use Agorapulse to save me loads of Time and remain from Twitter Jail. Together with Agorapulse, you currently have two options for repeating a hyperlink.
- It is possible to choose to Schedule your post once (or more than once in the event that you vary it). To do so, simply add your article, then pick the date and time you want it to head at. If it will be printed more than once, you will need to edit the repeated or replicate tweets so that they’re not”duplicate” content. A lot of this is below.
- It is possible to choose to Queue your post once or more than with variants. Agorapulse recommends this. When you are queueing content for Twitter, be certain that you don’t select the option to”re-queue multiple times.” You are still able to use this attribute for some other platforms, but this is where you’d wind up in breach of the rules of Twitter. When I choose to do it this way, I’m sure it’s a special place, then add it on the top or bottom of the queue (ie I choose”queue alongside” or”queue last”).
I also utilize Advanced Scheduling to Write one tweet, then set that tweet. Below, I have set it to article more often than every 7 Days, as well as 6 repeats. Don’t forget to edit the repeats!
I can see After I program the 6 x repeats Those posts in my schedule. I would go in and change them to emojis, new text, images or hashtags. Do this quickly — do not do it or you will forget.
Note. It’s Ok if the connection stays the same when you edit your posts. It is the text that you have to change each time.
I’d been using Advanced Scheduling in this manner For a little while today to post new content well ahead of the new”principles” were declared. I love to mix it up and it’s better for engagement.
Do not forget Bulk Upload! Agorapulse also allows you to bulk upload up to a 100 parts of content by using a CSV file. This includes your photos and also can include articles! You might use this to curate articles and save hours!
What is Coming For Queued Content?
The staff at Agorapulse is functioning on a Tool to produce the variants of tweets more easy for people, so we can still get content out and play nice with Twitter. This is new functionality that will enable us to repeat our tweet variations quickly — in the one interface. I’m awaiting it. I am convinced it will be a timesaver! Social Media Management Tool Analytics
Team Communication and Delegation
As easy as Agorapulse would be to use, you Do not need to do all the checking and involvement yourself… It’s a dream for delegation.
If you are a member of Agorapulse’s Large level Account (beginning at $199 a month), then you can update to staff approval whereby you are able to assign tasks and approve messages across multiple staff members.
This is GREAT for customer service brilliance.
This feature is a good if you are a team that is growing You to update to.
Oh and guess what? Teamwork and comments happens in Real time. So if Jess and Joe are online at precisely the exact same time working on precisely the same account, there will not be double-up. You can see what your staff is doing in real time.
Posting To Instagram
Agorapulse is A proud spouse. This suggests that they are among the first tools to acquire access to the API to allow auto-posting to Instagram that is HUGE of Instagram!
If you have one of the business accounts with Agorapulse you can into Instagram. This means that you can organize your articles beforehand and click on to post in your phone whenever you’re ready OR you can auto article.
Make sure that you don’t forget to participate You autopost….posting is merely part of this procedure. You have to follow up on comments and replies.
I believe that Agorapulse is the tool Offers both scheduling and auto-scheduling to Instagram as well as reporting and monitoring… so it is a win-win-win if you have a business account. Are a distinct fee!
All you Want To do is.
- Download the Agorapulse program and hook up your Instagram account.
- On Your app or desktopcomputer, schedule your Instagram article (add picture and caption) then program the date and time that you need to print it. You may choose to switch on Auto-scheduling or you’ll be able to use the program place the picture and to link through to Instagram.
- When it is time to 19, if you post , will get a notification through your program. Simply click”Publish” and you’ll be switched through to the Instagram app.
- Article as you would normally on Instagram. Your copy/description is going to be copied and you need to paste it into the Instagram app. Check you have added as necessary and you’re good to go!
Again, I am super impressed that Agorapulse has Added yet another feature that would require us to utilize the attribute and a tool makes it even better. Bringing these tools collectively saves you time AND money and is a reason why I adore Agorapulse for Social Media Management.
Responding To Advertisement Comments
Here’s where we get to Some attributes that are for the greater level of membership on Agorapulse.
The capability to respond to ad comments Starts at Medium Level of Membership (starting at $99 per month)
Keeping up with comments on advertisements is difficult for Equally Facebook and Instagram ads. Agorapulse pulls from the ad comments and allows you to view them and participate with them.
If you understand what it’s like to keep up and run advertisements With the comments (including the spam), then you’ll know that this purpose is bliss for advertising managers and webpage admins. Bliss. Social Media Management Tool Analytics
Bonus Free Tools
You can take Advantage of these tools on their site such as.
- A Facebook Page Barometer — to determine how well your lover fares from the peers, and also to test your own engagement.
- A Twitter Analytics Report Card — to compare multiple webpages accounts, see how you perform against the competition and measure your Twitter functionality, right now
If you really need one More reason to test out Agorapulse then here it is.
They have some of the best pricing of some of those Social media management applications.
Prices start at $49 each Month for small/solo businesses with raising prices for large medium and enterprise businesses. You will find out more about pricing here.
I have A hunch that as soon as you check out Agorapulse for social media management, try A number of their free tools and also take the free trial to get a spin, you’ll be as hooked as I am.