Introduction Social Media Management For Dummies
There are Many social media management programs, but one stands out amongst the crowd more and more every year — Agorapulse. I’ve utilized Agorapulse for Social Media Management for a couple of decades now, and I really like it. In this article I discuss 12 Reasons Why I love Agorapulse for Social Media Management and you will too. Social Media Management For Dummies
There Are Lots of social media management tools that Deserve a mention . I’ve used many of them including Hootsuite, Sprout Social, and Buffer.
I won’t go into their features here. They are Solid options.
But I changed to Agorapulse a few years ago It and Today has been my No 1 choice for social media management since that time. You may read about some of the feature comparisons between Agorapulse along with other platforms .
But for the purposes of This post, I want to focus on Agorapulse so it is possible to consider it.
In Reality, it may be the main tool in Your arsenal! Agorapulse is sort of like a Swiss Army knife of social media direction.
Only, it will not have features that are extraneous That you never use, which makes you think”what is that used for?” . It is sensible, no-fluff and super simple to use.
Dare I say, it’s even fun (but we’ll get to this ). Let us take a look at 12 reasons why I adore Agorapulse for social media direction!
12 Reasons Why Agorapulse Kick Ass For Social Media Management
Oh and Before I start… I should mention that I don’t necessarily use EVERY single function at precisely the same time. I do use a couple of other tools for some purposes. But I love that Agorapulse has a suite of features that do cover most of your social media advertising requirements.
In fact, I Have been moving lots of the attributes I use on other tools over to Agorapulse. It’s hard not to want to stay”in” this instrument as it’s so user-friendly and enjoyable to use. I also have taken on a new ambassador part with Agorapulse since writing this post. The post has been updated but my genuine love with this particular tool and the fact I can not do with it in my arsenal hasn’t changed.
The Agorapulse Culture And Team
Let’s begin here. Because without this, the Rest of the things that I love about Agorapulse mean nothing.
Customer service is at the core of company at Agorapulse. If their clients are happy and using their tool in the finest possible way, (and they get results), then everything falls into place. Their team focuses more than anything else.
Agorapulse also stinks To customers about what works, what needs improving and what they can build. You are not a customer but part of a business. In fact, many of the current features that I am going to speak about came from feedback and client testimonials.
Caring about customers Is Agorapulse has shot up the rankings as among those social media management programs with all the top reviews and customer satisfaction. Social Media Management For Dummies
I’ve all outlined 12 reasons why I love Agorapulse Below, but let’s start with a video overview of their current (awesome) update — then I’ll break down the critical features. There’s a lot to enjoy.
Impressive, right? Let us jump in and choose a Closer look at the features of Agorapulse.
Easy Publishing And Scheduling
Now that We’ve covered off on the all-important Purpose of engagement (which is why I love Agorapulse the most), let’s take a peek at scheduling and posting.
Just as a publishing Tool goes, Agorapulse is one. It is a breeze to post to Twitter, LinkedIn, Facebook and Instagram (and they have the newest auto-posting work for Instagram as an official Instagram Partner).
The articles can be easily customised by you to suit each platform. As it intuitive to use, I probably don’t even need to go into detail about this . You, (like me) need to have the ability to work out how to schedule an easy post, readily and without instruction.
Scheduling is simple with Agorapulse! I can.
- Publish immediately
- Queue my post (more of this later)
- Schedule the post in the future for a particular time and date.
It’s also super easy to schedule the Exact Same article to Head out on different platforms, on various occasions, while being optimised for all those platforms (changing the text or image size).
One feature I especially like is the ability Type”@” and the title of the user and Agorapulse will bring up the possible account you can choose from on Twitter and Facebook. Notice how Agorapulse suggests accounts once I start entering their company name.
This helps you to tag pages and profiles fast And saves you time looking to add.
You could schedule readily to LinkedIn.
Easily print to LinkedIn with Agorapulse
We will get to Instagram in a minute, but for today, Please know that publishing your articles and scheduling in advance on Agorapulse is super easy! And as I said, it is also possible to currently auto-post to Instagram with Agorapulse as they are an official partner and also have access to this new attribute via Instagram’s API.
Oh and they have a pretty slick calendar view So you are able to see all your articles ready to go across the programs.
And it’s color coded for people like me who want That additional amount of visual organisation. Winning!
There’s nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike a few other social media management tools, Agorapulse mentions and has one column for me to react to notifications.
To me, that’s”one task” to complete every day. And it’s really almost enjoyable to clear out my inbox.
It is focused, it is easy and it is easy to Use, so you won’t skip a mention!
- Your accounts on Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where each of the posts you will need to review or respond to can be found). Your inbox items are emphasized To Inspection for each stage as items.
- Tabs for Publishing, Listening, Fans and Followers, and Reports.
- An area for participation where you participate and respond via likes, retweets or replies.
You can also click on a user’s profile to expand it. You’ll then see all of the info you need — directly within Agorapulse (including any previous interactions).
Expand your history to be seen by an individual profile!
Just one click and you can see if you have a History with the conversations and the consumer you’ve had before. This means you may give the people the right attention at the perfect time.
Let us break this down a little more…
I DMs I have and can see how many cites Inside my inbox. When I am looking at this tweet from Ravi, I will see how many tweets I have to review and that I will review or react to his tweet. It is the same for channels — your engagement all is in one area.
Never miss a mention in your inbox!
I know my inbox Isn’t empty in this screenshot. When I have finished writing this article but it’s going to be! I don’t always get to tune zero daily however I get there often enough to LOVE that”Congratulations” screen!
It’s easy to check of your own references. You can Even filter by message or cite kind as follows.
Then simply review the posts you’ve replied to or dealt with. As soon as a post is replied to by you, it is automatically marked as reviewed.
Or you click on a post to critique it without replying.
In the example from Nicky, I can select To reply (or answer from DM), review the article, delegate it for somebody else (more of that later), retweet it or”just like” the post — all from within precisely the same dashboard area on Agorapulse.
Choose how the mention procedure or will participate or message.
If I change to Instagram, for example, it’s similar. I can see my recent engagement all, I see info about a user or can enlarge on articles. I may follow and unfollow. Social Media Management For Dummies
Easily switch between platforms and accounts to Keep up with participation!
Being able to see your comments ALL are handy on Instagram, in which you generally can only find the past 50 mentions on your own feed. It’s not possible to keep up with mentions if you have a large number of followers. Agorapulse changes all that which is huge for influencers and brands.
Excited? You Can now engage with All your Mentions when you are a bit late getting to them.
And of course, I could also participate by Switching to Facebook too.
Note. You can engage on Facebook, Twitter, Instagram and YouTube but maybe not LinkedIn at this stage (you can only print to LinkedIn.
Agorapulse retains my engagement in one place all.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Best Advocates
When it comes to social media it is not about Collecting followers. It’s about participating with them.
As I shared above, Agorapulse allows me to Easily track and engage with my very best advocates using the”Fans and Followers” attribute. From in your Twitter account, you click “Fans and Followers” and then filter your search under”All”,”Favorites” or”Top” users as per below.
On my top 100 users I searched in this case under “TOP”.
To profiles you can add a celebrity with favorites to “favorite” people that you want to follow carefully in Agorapulse. This way, you have their posts accessible in their very own thread! Now it’s easy retweet their articles and to engage with them!
You’ll also see positions for your following in only About every profile view on Agorapulse.
- Engaged — the person has mentioned you (directly, or via an answer to a conversation) or delivered you a DM.
- Ambassador — this person has retweeted posted or you links to your site.
- Influencer — this person is often retweeted (over 20 times during the last 30 days).
In Nicky’s case, She’s all 3 with respect to my @sociallysorted Twitter accounts. Nicky is someone I should be participating with (and I do!) .
On this, Facebook Function shows you who has said your page, and the number of times they have enjoyed and commented or delivered a message, in addition to their final interaction with you. It is also possible to ban them from your page from within Agorapulse, but I expect that happens infrequently!
On Instagram you Will see who’s left comments their followers/followed that is complete counts and you are able to trace or unfollow from inside Agorapulse.
These fundamental metrics give you a clear image of who Follows you, promotes you and participates with you the maximum.
- Set up custom groups of followers inside Agorapulse’s dashboard
- Search on each of their interactions
- Search in their own messages, and
- Add personal notes.
When You’ve Got this information you can use all It to engage in positive communication with those people — surprise and pleasure them in some manner or maybe reach out to them to thank them! Social Media Management For Dummies
Advanced Monitoring, Search And Reports
Consider Agorapulse as your personal Private private investigator. You can use the Monitoring work on Instagram to.
- Perform hashtag searches.
- Place hunts.
What’s so great about it? It opens up a whole new World of chance for locating (and linking ) talks about any topic you like (including your manufacturer ).
The Capacity for location-based businesses is huge Especially tourism.
When it comes To reports, Agorapulse actually shines. With one click you can create a report that is simple to create and easy to decipher. GREAT for showing customers!
Agorapulse Reports enable you to break your Audience sense.
The reports also can help you locate a range Information including.
- Your best performing articles (ie posts, tweets etc) based on engagement and attain
- Development metrics with time. Agorapulse compares metrics over time and provides a quick reading re if a metric is increasing or decreasing over a time to you.
- Community management data like response time and response speed
- Benchmarking your Facebook Page against opponents
Your material is easily analysed and Presented in report form. You may download it as a csv file to show that the people/clients/team that must see it the most.
For social media managers and agencies that this is Huge, as it allows you to provide your clients with information.
You can take a peek in your competition!
Just about everybody I know who uses Agorapulse for Social media direction raves about the reports. They’re fairly special;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is like Heaven to me. Agorapulse describes it as being able to”tag, rename, conceal, delete or assign articles… while you sleep”. All by using Moderation Rules.
I like this function on Twitter, in which the Auto-thankyous, Auto-engagements and Auto-DMs drive me bat-shizz crazy.
With Agorapulse I will deal with them in 2 Manners.
- Therefore that I don’t see most of them in the first 17, my DMs can be filtered by me. This is where the magic occurs. You can set up filters to weed out”many” of the bad DMs. Not all (sigh) but many.
- I will then filter my feed by DMs or Mentions. I typically visit DMs and clear them out. To be honest I get so many DMs that are spam these days, it’s hard not to overlook the excellent ones. Automobile DMs have made DMs useless to me personally, which is a real shame.
Moderation and filtering functions for all accounts Types but I mostly use it for Twitter to”mark as reviewed” all the Auto DMs that come through saying”thanks for after”.
It mainly filters out The auto-DMs, and yes I am sad that it catches some real ones also, but you’ve got to pick your battles!
Along with the moderation rules are not about spam. You can use them in many ways to
- Filter out content to be responded to — on any platform. You want to have all the posts featuring a hashtag that is specific to be tagged in a manner — so you’re able to respond to them.
- Filter out those people that are SUPER engaged and post all of the time that you don’t need to see every Tweet at Agorapulse — only repond to them or in Twitter.
- Create custom tags so it is possible to categorize and research on them later!
- Create customized searches for keywords that you want to monitor
- If you’ve got one of the”big” level accounts (greatest for smaller agencies) you can have articles delegated to a group member (see 11 below).
Basically the moderation function is another Bonus motive to think about Agorapulse for social media direction.
A Killer Mobile App
If you are about and out And you need to clean your inbox, the Agorapulse program is something you will love.
It’s available on iOS and Android and it’s super slick to use. I often prefer to use the app vs background computer to process my inbox since it’s so easy to review and procedure messages and mentions. Social Media Management For Dummies
Agorapulse’s queue feature allows you to publish Your content on a repeated, evergreen basis using smart categories — a lot like the manner in which Meet Edgar allows you to set articles to be scheduled at certain times of day based on certain categories. It is used by me to Twitter and Facebook.
If you are currently using a tool and want to Cut costs, then consider Agorapulse’s evergreen content feature rather (and you get the bonus of all the other Agorapulse attributes ).
Here are a few things Agorapulse for queued content.
Setting Up Your Queue Categories Is Super Easy.
With Agorapulse name and it simple to set up Your queue catogories, and add your program to get posts to be printed on. Then of adding content, the process is very intuitive. As you can see, it’s a slick dashboard (the consumer experience is amazing ).
Firstly, set your articles up and you need to name Classes (all colour-coded and ready for action!) .
Setting up your classes is simple… and color-coded!
All you Need to, once you’ve set up your classes Do is add instances to the program.
Then I need to include amazing content to each of the category queues!
Easily Preview Content For Each Social Network.
Agorapulse gives You a handy visual/image preview of this article, to show you how it’ll appear on this platform you select when you print its newsfeed.
Choose to Schedule your articles to a specific time slot, or add every post to your choice’s Queue. As you’ve already set up your queue this component is simple. Your Queue, full of posts (and ready to go) will look something like this.
After a post is published, It Is Going to return to the Bottom of this queue, waiting to be queued.
Apart from using the queue function for repeated Content, you might decide to either.
- Add a post to the program as usual or
- Repeat your article a certain number of times (when you do this you will set the minimum number of days between repetitions of this post). Be aware you could do this for Facebook but you have to be aware of the Twitter rules against content see below.
You Can Pause The Queue (Instantly, And At Any Time).
I love that Agorapulse has added a pause button. If there’s a natural catastrophe or it is not fantastic timing to post, it is easy to pause the queue with one click.
Perhaps you want to pause a seasonal lineup of articles At Christmas… it’s easy with the pause button!
Meet Edgar includes a pause button and it was something I really wished to see which I chose to replace it with. I requested Agorapulse to add one plus they did (they constantly listen — never be reluctant to mention tips or give opinions!) .
Use The Queue Function To Announce Facebook Lives
The queue function could be for announcing handy Events like a Facebook Live (if you hold them to a weekly or regular basis). Share your content that needs to go out each week at a specific time of the week in a queue. I’d advise that the articles a bit vary to keep the content fresh and much more eye-catching.
Twitter And Agorapulse
Twitter posted about new Guidelines or”rules” for repeated or duplicate content in February 2018. You can read about it here.
The principles Aren’t Actually fresh as discussed in this post by Agorapulse’s CEO Emeric Ernoult. It is just that they’re currently making a point of saying they will enforce them.
Basically this imply that we can no more Post equal or similar content . This also applies to duplicate content.
Let us take a look Twitter with Agorapulse while complying with all the rules, so the rules are complied with by you once you draft an image similar to you to post to Twitter.
Notice that you can elect to schedule or queue Your article to Twitter. Here is where we need to consider the rules of Twitter and comply with them. You can do this a couple ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content To Twitter Accounts
If you look In the picture above, you’ll see that Agorapulse blocks my ability to post replicate content. The tool recognises that I’m posting to Twitter! This helps ensure that I stick to the guidelines of Twitter.
Content Variation Tips
Here is how I use Agorapulse to save me loads of Time and remain from Twitter Jail. Together with Agorapulse, you have two choices for replicating a link.
- You can opt to Schedule your post once (or more than once in the event that you change it). To do this, simply add your article, then pick the date and time you want it to head out at. If it’ll be published more than once, you’ll need to edit the repeated or replicate tweets so that they’re not”replicate” content. More of that is below.
- You can opt to Queue your post once or more than with variants. Agorapulse advocates this. When you’re queueing content for Twitter, be sure you don’t choose the option to”re-queue multiple occasions.” You can still use this feature for some other platforms, however this is where you would end up in breach of the rules of Twitter. When I decide to do it this way, I’m sure it’s a unique place, then add it to the top or bottom of the queue (ie I select”queue alongside” or”queue last”).
I also utilize Advanced Scheduling to Publish one tweet, then set that tweet to repeat a specific number of occasions. Below, I’ve set it to post no more frequently than every 7 Days, and up to 6 repeats. Don’t forget to edit the repeats!
After the 6 x repeats are scheduled by me, I could see Those articles in my schedule. I’d go in and alter them to emojis text, pictures or hashtags. Do this don’t do it later or you may forget.
Note. It’s Ok when you edit your articles if the connection remains the same. It’s the text that you need to change each time.
I’d been using Advanced Scheduling in this way For a while now to post fresh content well before the new”principles” were declared. I love to mix it up and it’s better for involvement.
Don’t forget Bulk Upload! Agorapulse also permits you to upload around a 100 parts of content simultaneously by using a pre-populated CSV file. This can include articles from any RSS feed and includes your photos! You might even use this save hours and to curate articles!
What’s Coming For Queued Content?
The team at Agorapulse is currently functioning on a Tool to produce people tweets’ variants, so we can get out content fast and play fine. This will be new functionality that will let us repeat our tweet variants quickly — all in the one interface. I’m awaiting it. I’m convinced it will be a timesaver! Social Media Management For Dummies
Team Communication and Delegation
As Simple as Agorapulse would be to use, you Don’t need to do all the checking and involvement yourself… It’s a fantasy for delegation.
If you are a member of Agorapulse’s Large level Account (beginning at $199 per month), then you can update to staff approval whereby you can assign tasks and accept messages around multiple staff members.
This is GREAT for customer service brilliance.
This attribute is a good, if you are a team One to update to.
Oh and guess what? Remarks and teamwork occurs in Real time. If Joe and Jess are online at the exact same time working on the same accounts, there will not be double-up. You can see exactly what your team is doing in real time.
Posting To Instagram
Agorapulse is A Instagram partner. This also means that they are one of the first tools to get entry to Instagram’s API to allow!
If you have one of the Company accounts with Agorapulse you can now auto-schedule into Instagram. This usually means that you can plan your content ahead of time and click on whenever you’re ready OR you can, to post in your phone auto article.
Make sure that you don’t forget to participate if You autopost….posting is merely a part of this procedure. You need to follow up on comments and answers.
I believe that Agorapulse is the tool which Provides both scheduling and auto-scheduling to Instagram as well as monitoring and reporting… so it’s a win-win-win in case you have a company account. Are a fee!
All you Want To do would be.
- Download the Agorapulse app and hook up your Instagram account.
- On Your app or desktopcomputer, schedule your Instagram article (add picture and caption) then schedule the date and time you want to publish it. You can opt to change on Auto-scheduling or you can use the app to link through to Instagram and post the image.
- When it is time to post if you post will receive a notification via your app. Just click”Publish” and you’ll be switched through to the Instagram program.
- Article as you would ordinarily on Instagram. Your copy/description is going to be copied and you want to paste it to the Instagram program. Check you’re ready to go and you have additional as necessary!
I am impressed that Agorapulse has Added another feature that would normally require us to use a separate tool and the feature makes it even better. Bringing these tools collectively saves you time AND money and is a key reason why I love Agorapulse for Social Media Management.
Responding To Advertisement Remarks
Here’s where we get to Some features that are for the higher level of membership Agorapulse.
The capability to respond to ad comments Starts at Moderate Level of Membership (starting at $99 per month)
With opinions on ads is hard for keeping up Equally Facebook and Instagram advertisements. Agorapulse allows you to view them and participate with them easily and pulls from the ad comments to your inbox.
If ads run and understand what it’s like to keep up With the remarks (such as the spam), then you’ll know that this function is bliss for advertising managers and webpage admins. Bliss. Social Media Management For Dummies
Bonus Free Tools
You can also choose Advantage of those tools on their website including.
- A Facebook Page Barometer — to see how well your lover fares and also to test your engagement.
- A Twitter Analytics Report Card — to compare multiple webpages accounts, see how you perform against the competition and quantify your Twitter performance, right now
If you want one Reason to test out Agorapulse here it is.
They have some of the pricing of some of the Social media management tools.
Prices begin at $49 per Month for small/solo companies with increasing prices for large medium and enterprise businesses. You can discover more about pricing here.
I’ve A hunch that as soon as you check out Agorapulse for social media management, attempt Some of their tools and choose the free trial for a spin, you will be as hooked as I am.