Intro Social Media Management Basics
There are Many social media management tools, but one stands out amongst the crowd more and more each year — Agorapulse. I have utilized Agorapulse for Social Media Management for a few years now, and I love it. In this post I discuss 12 Reasons Why I adore Agorapulse for Social Media Management and you will too. Social Media Management Basics
There Are Lots of social media management applications that Deserve a mention here. I have used many of them at one time or another, such as Sprout Social, Hootsuite, and Buffer.
I won’t go in their features here. They are Solid options.
But I changed to Agorapulse a few years ago It and now has been my No 1 choice for social media direction since that time. You can read about some of the feature comparisons between Agorapulse along with other platforms here.
However, for the purposes of This informative article, I wish to focus on Agorapulse so you can consider it as a tool in your toolbox.
It may be the main tool in Your arsenal! Agorapulse is sort of like a Swiss Army knife of social media direction.
It will not have extraneous features You never use, making you think”what is that used for?” . It’s practical, no-fluff and super simple to use.
Dare I say, it is even enjoyable (but we will get to that). Let’s take a peek why I adore Agorapulse for social media direction!
12 Reasons Agorapulse Kick Ass For Social Media Management
Oh and Before I start… I should mention that I do not always use EVERY single function at precisely the exact same time. I do use a couple of other tools for a few purposes. But I really like that Agorapulse includes a suite of features that do cover the majority of your social media advertising requirements.
In fact Have been slowly moving lots of the features I use on additional programs over to Agorapulse. It’s difficult not to want to remain”in” this tool since it’s so user-friendly and enjoyable to use. I have taken on a brand ambassador part with Agorapulse considering writing this post. The article was updated but my genuine love with this particular tool and the fact I can’t do without it in my arsenal hasn’t changed.
The Agorapulse Staff And Team
Let us start here. Because with this, the Rest of the things that I adore about Agorapulse mean nothing.
Customer service is at the core of business Agorapulse. If their customers are happy and using their instrument in the finest possible way, (and they receive results), then everything falls into place. Their staff focuses on customer experience more than anything else.
Agorapulse also listens To clients about what works, what they can build next and what needs improving. So, you are not a client but a part of a company where your voice will be heard. In reality, many of the current features I am about to speak about came from feedback and client testimonials.
Caring about clients Is Agorapulse has shot up the rankings as among those social media management tools with all the reviews and customer satisfaction. Social Media Management Basics
I’ve all summarized 12 reasons why I love Agorapulse Below, but let us begin with a video summary of the recent (awesome) upgrade — then I will break down the critical features. There is a lot to enjoy.
Impressive, right? Let’s jump in and choose a Closer look at the features of Agorapulse.
Easy Publishing And Scheduling
Now that We’ve covered off to the all-important Function of participation (that is the reason why I adore Agorapulse the most), let’s take a peek at posting and scheduling.
Just as a publishing Tool goes, Agorapulse is one. It’s a breeze to post to Twitter, LinkedIn, Facebook and Instagram (plus they have the newest auto-posting work for Instagram as an official Instagram Partner).
The posts can be easily customised by you to suit each platform. As it is super intuitive to use, I don’t even have to go into detail about it here. You, (like me) should have the ability to work out how to program a simple article, readily and without instruction.
Scheduling is easy with Agorapulse! I could.
- Publish immediately
- Queue my article (more of this later)
- Schedule the article in the future for time and a specific date.
It’s also super easy to schedule the post to Head out on various platforms, on various occasions, while being optimised for all those platforms (changing the text or image size).
One feature I like is the capability Type”@” and the title of the consumer and Agorapulse will bring up the probable accounts you can choose from on Twitter and Facebook. See Agorapulse suggests additional accounts once I start entering their company name.
This helps you to label profiles and pages fast And saves you time searching to include.
You can even schedule to LinkedIn.
Easily publish to LinkedIn with Agorapulse
We’ll get to Instagram in a minute, but for today, Please know that publishing your articles and scheduling in advance on Agorapulse is super simple! And like I said, it is also possible to now auto-post to Instagram using Agorapulse since they are an official partner and also have access to this new attribute via Instagram’s API.
Oh and they have a pretty calendar view too, So you can see your articles ready to go across all of the programs.
And it’s colour coded for people like me who want That additional level of visual organisation. Winning!
There’s nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike some other social media management applications, Agorapulse mentions and has one column for me to react to notifications.
To me, that’s”one task” to finish each day. And it’s really almost enjoyable to clean out my inbox.
It’s focused, it is simple and it is super simple to Use, and that means you won’t miss a mention!
- Your accounts Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where each of the posts you will need to review or respond to are available ). Your inbox things are emphasized To Review for every platform as items.
- Tabs for Publishing Listening, Fans and Followers, and Reports.
- An area for engagement in which you respond and engage via retweets likes or responses.
You can also click on a user’s profile to expand it. You’ll then see all the info that you want — directly within Agorapulse (like any previous interactions).
Expand your history to be seen by a user profile!
If you have a Only one click and you will see History with the conversations and the user you’ve had before. This means you may provide the ideal people the ideal care at the moment.
Let’s break this down a bit more…
I DMs I’ve and can certainly see how many mentions In my inbox. If I am looking at this tweet from Ravi, I can see just how many tweets I must review and that I will review or react to his tweet. It’s the exact same for channels — your entire engagement is in 1 area.
Never miss a mention on your inbox!
I know my inbox Is not empty in this screenshot. When I’ve finished writing this post, but it’s going to be! I do not always get to inbox zero every day however I get there often enough to LOVE that”Congratulations” screen!
It’s simple to check all your mentions. You can Filter by cite or message type as follows.
Then review the posts replied to or dealt with. It is automatically marked as reviewed once you reply to a specific post.
Or You Just click on a place to critique it without replying.
I can select To answer (or reply from DM), review the post, delegate it for somebody else (more of that later), retweet it “like” the post — all from within the exact same dashboard area on Agorapulse.
Choose how you process or will engage the mention or message.
It’s, if I change to Instagram, by Way of Example similar. I can see all of my recent engagement, I can expand on posts or see info. I unfollow and can follow. Social Media Management Basics
Easily change between programs and accounts to Keep up with engagement!
Being able to see your comments ALL are handy on Instagram, in which you usually can only see the last 50 mentions on your own feed. If you have a large number of followers it’s not possible to maintain with mentions. Agorapulse changes that which is huge for influencers and brands.
Excited? You Can now engage with All your Mentions when you are getting to them.
And of course, I could also participate by Switching to Facebook too.
Note. You’re able to engage on Facebook, Twitter, Instagram and YouTube but not LinkedIn at this point (you can just publish to LinkedIn.
Agorapulse keeps my engagement in one place all.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Best Advocates
When it comes to social media it is not about Collecting followers. It’s about participating with them.
Like I shared above, Agorapulse allows me to Easily track and engage with my very best advocates using the”Fans and Followers” feature. From within your Twitter accounts, you click on”Fans and Followers” and then filter your search under”All”,”Favorites” or”Top” users according to below.
On my top 100 users I hunted in this scenario under “TOP”.
With favorites you can add profiles and a star to “favorite” people that you would like to follow carefully in Agorapulse. In this manner, you have their articles accessible in their own thread! It’s simple to engage together and retweet their articles!
You will also see positions for the following in just About each profile view on Agorapulse.
- Engaged — the person has mentioned you (directly, or through an answer to a dialogue ) or delivered you a DM.
- Ambassador — this person posted links or has retweeted you.
- Influencer — this person is often retweeted (more than 20 times during the previous 30 days).
In Nicky’s situation, she is all 3 with regard to my @sociallysorted Twitter accounts. Nicky is somebody I ought to be participating with (and I do!) .
On this, Facebook Function shows you who has said your webpage, and how many times they have enjoyed and commented or sent you a message, in addition to their last interaction with you. You can also prohibit them from within Agorapulse, although I hope that happens!
On Instagram you Will see who has left comments their total followers/followed counts and you are able to trace or unfollow from within Agorapulse.
These fundamental metrics give you a clear picture of who Follows you, boosts you and engages with you the most.
- Set up custom groups of followers within Agorapulse’s dash
- Search on each of their interactions
- Search in their own messages, and
- Add notes.
When You’ve Got all of this information you can use It to take part in positive communication with those people — perhaps reach out to them to thank them or surprise and pleasure them! Social Media Management Basics
Advanced Tracking, Reviews And search
Think of Agorapulse as your own Personal private investigator. You can use the Monitoring work on Instagram to.
- Hashtag searches.
- Location that is perform hunts.
What’s so great? It opens up a whole new World of chance for finding (and linking ) conversations around any topic you like (including your brand).
The Capacity for location-based businesses is enormous With this attribute, especially tourism.
When it comes To reports, Agorapulse really excels. With one click you can make a report that is easy to produce and easy to decode. GREAT for showing customers!
Agorapulse Reports enable you to break down your Audience sense.
The Comprehensive reports also can help you locate a range Information including.
- Your best performing articles (ie articles, tweets etc) based on participation and reach
- Evolution metrics over time. Agorapulse compares metrics and gives you a reading re if a metric is increasing or decreasing over a period.
- Community management statistics like reaction time and response speed
- Benchmarking your Facebook Page against opponents
Your best performing content is easily analysed and Presented in report form. You may download it as a csv file to reveal it to that the people/clients/team that needs to see the most.
For social media supervisors and agencies this is Enormous, as it allows you to provide easy-to-read information to your clientele.
You can take a peek!
Just about everyone I know who uses Agorapulse to get Social media direction raves about the reports. They are pretty particular;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is like Heaven to me. Agorapulse describes it as being in a position to”tag, rename, conceal, delete or delegate articles… while you sleep”. using Moderation Rules all.
In which the, I love this function on Twitter Auto-thankyous, Auto-engagements and Auto-DMs drive me bat-shizz crazy.
With Agorapulse I can deal with them in two Manners.
- So that I really don’t see almost all of them in the first 17, I can filter my DMs. This is where the magic occurs. You can set up filters to weed out”most” of the lousy DMs. Not all (sigh) but most.
- I will filter my feed by Mentions or DMs. I visit DMs and clean them out quickly. To be fair I get numerous DMs which are spam these days, it’s hard not to miss the good ones. Automobile DMs have made DMs useless to me personally, which is a shame.
Filtering and moderation works for all account Types but I mostly use it for Twitter to”mark as reviewed” all the Auto DMs which come through saying”thanks for after”.
It mostly filters out The auto-DMs, and yes I am sad that it grabs some real ones as well, but you’ve got to choose your battles!
And the moderation rules are not about spam. You can use them in several ways to
- Filter out articles to be reacted to. You wish to have of the posts featuring a hashtag to be tagged in a specific manner — so you can respond to them.
- Filter out those individuals that are SUPER engaged and post all the time so that you don’t have to observe every Tweet in Agorapulse — just repond to them or natively in Twitter.
- So you can categorize create customized tags and search on these!
- Create customized searches for keywords which you want to monitor
- In case you have one of the”large” amount accounts (best for small agencies) you can have articles assigned to a team member (see 11 below).
Fundamentally the moderation purpose is another Bonus motive to think about Agorapulse for social media management.
A Killer Mobile App
If you are around and out And you need to clear your inbox, the Agorapulse program is something you will love.
It’s available on Android and iOS and it’s super slick to use. I often prefer to use the app vs desktop computer to process my inbox as it’s really easy to review and process messages and mentions. Social Media Management Basics
Agorapulse’s queue feature Permits You to publish Your articles on a replicated, evergreen basis using smart categories — a lot like the manner in which Meet Edgar allows you to set posts to be scheduled at particular times daily based on particular categories. It is used by me for Twitter and Facebook.
If you Need to and are using a tool Cut costs, then consider Agorapulse’s evergreen content feature rather (and you get the bonus of all of the additional Agorapulse features).
Here are a Couple of things to learn about using Agorapulse for content that is replicated.
Setting Your Queue Categories Up Is Super Easy.
With Agorapulse title and it simple to set up Your queue insert your program to get posts to be printed on, and catogories. Then the procedure for adding content is intuitive. As you can see, it’s a slick dashboard (the consumer experience is amazing ).
Firstly, set your content up and you need to name Classes (all colour-coded and prepared for action!) .
Setting up your classes is easy… and color-coded!
All you have to, once you’ve set up your categories Do is add times like this, to the program.
Then I need to include content to each of the category queues!
Easily Preview Content For Each Social Network.
Agorapulse provides You a preview of the article, to explain to you how it will look on the platform you select when you publish its newsfeed.
Choose to Schedule your posts to a certain time slot, or add each article to your choice’s Queue. As you’ve already set up your queue this component is simple. Your Queue, filled with articles (and ready to go) will appear something like this.
After a post is published, It Is Going to return to the Bottom of the lineup, waiting to be queued again.
Apart from utilizing the operate for repeated Content, you might choose to .
- Add a post to the program as normal or
- Repeat your article a specific number of times (once you do this you may place the minimum amount of days between repetitions of the article ). Be aware you could do this to get Facebook but you need to know about the Twitter rules from duplicate content see below.
You May Pause The Queue (Quickly, And At Any Time).
I love that Agorapulse has added a pause button. When a natural disaster is or it’s not great timing to post, you can easily pause the queue with a single click.
Perhaps you want to pause a seasonal queue of posts At Christmas… it’s simple with the pause button!
Meet it was something and Edgar has a pause button I really wished to see in almost any tool which I opted to replace it with. I requested Agorapulse to include one plus they did (they always listen never be afraid to mention tips or give feedback!) .
Utilize The Queue Function
The queue function can be for announcing handy Events like a Facebook Live (if you hold them to a weekly or regular basis). Share your content that needs to go out in a queue at a certain time of the week. I’d advise that you change the articles a little to keep the content fresh and much more eye-catching.
This works with Twitter but with for Facebook we Need to look at some”changes” to Twitter’s terms of usage…. Social Media Management Basics
Twitter And Agorapulse
Twitter posted about new Guidelines or”rules” for repeated or duplicate content in February 2018. You may read about it here.
The rules Aren’t New as addressed by Agorapulse’s CEO Emeric Ernoult. It is just that now they are currently making a point of saying they will be enforced by them.
Basically this mean that we can Post articles that is substantially similar or identical . This applies to replicate content in exactly the account.
Lets’s take a look at how you can still post to Twitter with Agorapulse while complying with the principles, so the rules are complied with by you, when you draft an image like you to post to Twitter.
Notice that you can elect to to queue or program Your article to Twitter. Here’s where we have to consider Twitter’s rules and comply with them. You can do this a couple ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content On Twitter Accounts
If you look In the image above, you’ll realize that Agorapulse blocks my ability to post duplicate content to over a few of my Twitter accounts. The instrument recognises that I am posting to Twitter! This helps make sure the guidelines of Twitter are adhered to by me.
Content Demo Tips
Here is how I use Agorapulse to save loads of Time and stay out of Twitter Jail. With Agorapulse, you have two options for repeating a link.
- It is possible to opt to Schedule your article once (or more than once in the event that you change it). Just put in your post to do so, then pick the date and time you want it to go out out at. If it will be published more than once, you’ll need to edit the replicated or replicate tweets so they’re not”duplicate” content. More of this is under.
- It is possible to opt to Queue your article once or more than once with variants. Agorapulse recommends this. When you are queueing content for Twitter, be certain you don’t select the option to”re-queue multiple times.” This is where you’d end up in violation of the rules of Twitter, although you can use this attribute for other platforms. While I decide to do it this way, I make sure it’s a unique post, then add it to the top or bottom of this queue (ie I choose”queue alongside” or”queue last”).
I also utilize Advanced Scheduling to Write 1 tweet, set that tweet to repeat a specific number of times. Below, I have set it to article no more frequently than every 7 Days, as well as 6 repeats. Just don’t forget to edit the repeats!
I could see, once I program that the 6 x repeats Those posts in my schedule. I would go in and alter them to new text, emojis, pictures or hashtags. Do this don’t do it or you will forget.
Note. It is When you edit your posts, if the connection stays the same, Okay. It is the text that you have to change each time.
I had been using Advanced Scheduling in this way For a while today to post new content well before the new”rules” were announced. I like to mix this up and it’s better for involvement.
Do not forget Bulk Upload! Agorapulse also allows you to upload up to a 100 parts of content simultaneously using a pre-populated CSV file. This can incorporate content from any RSS feed and includes your photographs! You can use this save hours and to curate articles from other websites!
What is Coming For Queued Content?
The staff at Agorapulse is currently working on a Tool to make the variations of tweets easier for us, so we can still get content out quickly and play fine with Twitter. This will be new functionality that will enable us to replicate our tweet variations in the one simple interface. I am looking forward to it. I’m sure it’s going to be a timesaver! Social Media Management Basics
Team Communication and Delegation
As Simple as Agorapulse is to utilize, you Do not need to do all of the checking and engagement yourself… It’s a dream for delegation.
If you are a member of Agorapulse’s Large level Account (starting at $199 per month), then it’s possible to upgrade to staff approval whereby you can assign tasks and accept messages around multiple staff members.
This is GREAT for customer support brilliance.
If you are a growing team, this feature is a good One to update to.
Oh and guess what? Teamwork and Remarks happens in Actual time. If Joe and Jess are online at precisely the exact same time working on precisely the account, there won’t be double-up. It is possible to see exactly what your team is doing in real time.
Posting To Instagram
Agorapulse is A proud partner that is Instagram. This suggests that they are one of the very first tools to acquire access to Instagram’s API to allow auto-posting to Instagram which is HUGE!
In Case You Have one of the Company accounts with Agorapulse you can into Instagram. This usually means you can now plan your content ahead of time and click whenever you’re ready OR you can, to post on your telephone auto post.
Just make sure that you don’t forget to engage You autopost….posting is just part of this procedure. You need to follow up on comments and replies.
I Think That Agorapulse is the tool which Provides both scheduling and auto-scheduling to Instagram as well as monitoring and reporting… so it is a win-win-win in case you have a business account. Are a distinct fee!
All you Want To do is.
- Download the Agorapulse app and hook up your Instagram account.
- On Your program or desktopcomputer, schedule your Instagram article (add photo and caption) then program the date and time you want to publish it. You may choose to change on Auto-scheduling or you’ll be able to use the program place the image and to connect through to Instagram.
- If you post , will receive a notification through your program when it is time to post. Just click”Publish” and you’ll be changed through to the Instagram program.
- Post as you would ordinarily on Instagram. Your copy/description will be duplicated and you want to glue it. Check you are ready to go and you have added as necessary!
Again, I am impressed that Agorapulse has Added another feature that would require us to utilize the feature and another tool makes it even better. Bringing these tools saves time AND money and is a reason why I love Agorapulse for Social Media Management.
Responding To Ad Comments
Here’s where we get to Some attributes which are for the degree of membership on Agorapulse.
The ability to respond to ad comments Starts at Medium Level of Membership (starting at $99 per month)
With opinions on advertisements is hard for keeping up Equally Facebook and Instagram advertisements. Agorapulse allows you to view them and engage with them easily and pulls to your own inbox from the ad comments.
If advertisements run and understand what it’s like to keep up With the comments (including the spam), then you’ll know that this function is bliss for ad managers and page admins. Bliss. Social Media Management Basics
Bonus Free Tools
You can choose Advantage of those tools on their website including.
- A Facebook Page Barometer — also to test your own engagement, and to see how well your lover fares from the peers.
- A Twitter Analytics Report Card — to compare multiple webpages accounts, see how you perform against the competition and measure your Twitter functionality, right today
If you really need one Reason to test out Agorapulse then here it is.
They have some of the best pricing of any of the Social media management tools.
Prices start at $49 each Month for small/solo businesses with costs for large medium and enterprise companies. You can discover more about pricing here.
I have A hunch that as soon as you check out Agorapulse for social media management, attempt A number of the free tools and choose the free trial to get a spin, you will be as hooked as I am.