Intro Social Media In Emergency Management Twitter As A Tool For Communicating Risks To The Public
There are Many social media management programs, however, one stands out amongst the audience more and more each year — Agorapulse. I’ve used Agorapulse for Social Media Management for a couple of years and I really like it. In this article I discuss 12 Reasons Why I adore Agorapulse for Social Media Management and you will also. Social Media In Emergency Management Twitter As A Tool For Communicating Risks To The Public
There Are Lots of social media management tools that Deserve a mention . I’ve used many of these including Hootsuite Sprout Social, and Buffer.
I won’t go into their features here. They’re Solid choices.
But I changed to Agorapulse a few years ago Today and it has been my 1 choice to social media direction since that time. You can read about a number of the feature comparisons between Agorapulse along with other platforms .
However, for the purposes of This post, I want to focus on Agorapulse so it is possible to consider it as a tool in your toolbox.
In Reality, it may literally be the main tool in Your arsenal! Agorapulse is sort of like a Swiss Army knife of social media management.
Only, it doesn’t have features that are extraneous You never use, which makes you think”what is that used for?” . It’s sensible, no-fluff and super easy to use.
Dare I say, it is even enjoyable (but we’ll get to this ). Let’s take a peek why I love Agorapulse for social media management!
12 Reasons Why Agorapulse Kick Ass For Social Media Management
Oh and Before I start… I must mention that I do not necessarily use each and every function in precisely the same moment. I do use a couple of tools for a few functions. But I love that Agorapulse includes a suite of features that do cover the majority of your social media advertising requirements.
In fact, I Have been moving a lot of the features I use on tools around to Agorapulse. It is difficult not to wish to stay”in” this instrument since it is so user-friendly and enjoyable to use. I have also taken on a brand ambassador role with Agorapulse considering writing this post. The article was updated but my genuine love for this particular tool and the fact that I can’t do with it in my arsenal hasn’t changed.
The Agorapulse Team And Culture
Let us start here. Because with this Rest of the things I adore about Agorapulse imply nothing.
Customer service is at the core of company Agorapulse. If their clients are happy and utilizing their instrument in the finest possible manner, (and they get results), then everything falls into place. Their staff focuses on client experience more.
Agorapulse also listens To clients about what works, what needs improving and what they are able to build next. Thus, you are not only a client but a part of a business where your voice will be heard. In fact, lots of the features I am going to speak about came out of opinions and client recommendations.
Caring about customers Is Agorapulse has taken up the rankings as among those social media management tools with the top reviews and customer satisfaction. Social Media In Emergency Management Twitter As A Tool For Communicating Risks To The Public
I’ve all outlined 12 reasons why I like Agorapulse Below, but let’s start with a video summary of the recent (awesome) update — then I will break down the critical capabilities. There is a lot to enjoy.
Impressive, right? Let’s jump in and take a Closer look at the qualities of Agorapulse.
Easy Publishing And Scheduling
Now that We’ve covered off to the all-important Purpose of participation (that is why I adore Agorapulse the most), let’s take a look at posting and scheduling.
As far as a publishing Tool goes, Agorapulse is one of the easiest I’ve used. It is a breeze to post to Twitter, LinkedIn, Facebook and Instagram (and they have the new auto-posting work for Instagram as an official Instagram Partner).
The articles can be easily customised by you to match each platform. As it’s super intuitive to use, I don’t even need to go into detail about this . You, (like me) should be able to work out how to schedule a simple post, readily and without instruction.
Scheduling is easy with Agorapulse! I can.
- Publish immediately
- Queue my post (more of that later)
- Schedule the article in the future for time and a specific date.
It’s also easy to schedule exactly the Exact Same post to Go out on various platforms, on different times, while being optimized for all those platforms (altering the text or picture size).
One feature I like is the capability to Kind”@” and the name of the user and Agorapulse will bring up the probable account you are able to choose from on Twitter and Facebook. See Agorapulse suggests additional accounts when I begin entering their company name.
This helps you to tag profiles and pages quickly And saves you time looking for the perfect people to add.
You could schedule to LinkedIn.
Print to LinkedIn with Agorapulse
We’ll get to Instagram in a moment, but for now, Please be aware that publishing your articles and scheduling in advance on Agorapulse is simple! And as I said, you can also now auto-post to Instagram using Agorapulse since they are an official partner and have access to that new feature via Instagram’s API.
Oh and they have a slick calendar view too, That means you are able to see all your posts ready to go across the platforms.
And it’s colour coded for folks like me who need That amount of visual organisation. Winning!
There’s nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike a few other social media management applications, Agorapulse mentions and has one pillar for me to respond to notifications.
To me, that is”one task” to complete each day. And it is really almost enjoyable to clear out my inbox.
It’s focused, it’s easy and it is easy to Use, so you won’t miss a mention!
- Your accounts Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where all the articles you need to examine or respond to are available ). Your inbox items are emphasized as things To Inspection for each platform.
- Tabs for Reports, Publishing, Fans and Followers, and Listening.
- An area for participation where you engage and respond via responses, retweets or enjoys.
You can also click on a user’s profile to enlarge it. You’ll then see all the info you need — right within Agorapulse (like any previous interactions).
Expand a user profile to see your history!
Only one click and you can see if you have a History with the conversations and the consumer you have had before. This means you can give the people the ideal attention at the time.
Let’s break this down a little more…
I can see how many cites and DMs I’ve Inside my inbox. If I am looking at this tweet from Ravi, I can see just how many tweets I must review and I can review or react to his conversation. It is the exact same for other channels — your engagement all is in one place.
Never miss a mention on your inbox!
I know my inbox Is not empty in this screenshot. But it will be when I have finished writing this post! I do not always get to tune zero daily but I get there often enough to LOVE that”Congratulations” screen!
It’s easy to inspect all your mentions. You can Filter by message or cite kind as follows.
Then review the articles replied to or dealt with. It is automatically marked as reviewed As soon as a post is replied to by you.
Or you simply click on a place replying.
In the following case from Nicky, I can choose To reply (or answer from DM), examine the article, assign it for someone else (more of that later), retweet it “like” the article — all from within the same dashboard place on Agorapulse.
Choose how the mention process or will participate or message.
It’s if I change by Way of Example similar. I can see my recent engagement all, I see information or will enlarge on articles. I unfollow and may even follow. Social Media In Emergency Management Twitter As A Tool For Communicating Risks To The Public
Change between accounts and platforms to Keep up with participation!
Being able to see your comments ALL are handy on Where you can only find the past 50 mentions on your own feed. In case you’ve got a large number of followers it’s not possible to keep up with mentions. Agorapulse changes that which is huge for brands and influencers.
Excited? You Can now participate with ALL of your Mentions, even when you are a bit late getting to them.
And of course, I can easily participate by Switching to Facebook too.
Note. You’re able to engage on Facebook, Twitter, Instagram and YouTube although maybe not LinkedIn at this point (you can only publish to LinkedIn.
Agorapulse retains all of my engagement in 1 place.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Finest Advocates
When it comes to social media it’s not about Collecting followers. It’s about participating with them.
Like I shared previously, Agorapulse allows me to Easily monitor and engage with my best advocates using the”Fans and Followers” attribute. From within your Twitter account, you click on”Fans and Followers” then filter your search under”All”,”Favorites” or”Top” users as per below.
In this case I hunted on my top 100 users under “TOP”.
You can add a star to “favorite” folks that you would like to follow carefully in Agorapulse. This way, you have their posts accessible in their very own thread! It’s simple retweet their content and to engage with them!
You see rankings for your following in just About each profile view on Agorapulse.
- Engaged — the person has said you (directly, or through a reply to a dialogue ) or sent you a DM.
- Ambassador — this individual posted links or has retweeted you.
- Influencer — this person is often retweeted (more than 20 times during the last 30 days).
In the case of Nicky, she is all 3 with regard to my @sociallysorted Twitter account. Nicky is somebody I should be participating with (and I do!) .
On this, Facebook Function shows you who has mentioned your page, and the number of times they have enjoyed and commented or sent you a message, in addition to their final interaction with you. You can prohibit them from inside Agorapulse, but I hope that happens infrequently!
On Instagram you Will see who’s left comments their followers/followed that is total counts and you can follow or unfollow from within Agorapulse.
You are given a clear image of who by these fundamental metrics Follows you, boosts you and participates with you the maximum.
- Setup custom classes of followers within Agorapulse’s dashboard
- Search on each of their interactions
- Search on their own messages, and
- Add personal notes.
When you have All This information you can use It to take part in positive communication with those people — surprise and pleasure them or maybe reach out to thank them! Social Media In Emergency Management Twitter As A Tool For Communicating Risks To The Public
Advanced Monitoring, Search And Reports
Consider Agorapulse as your own Private investigator. You can use the Tracking function on Instagram to.
- Hashtag that is perform searches.
- Place searches.
What is so great? It opens up a whole new World of possibility for finding (and joining) conversations around any topic you like (like your manufacturer ).
The Capacity for businesses is huge Especially tourism.
When it comes To reports, Agorapulse really excels. With one click you can create a report that is not difficult to decipher and simple to create. GREAT for showing customers!
Agorapulse Reports help you to break down your Audience in a way that makes sense.
The reports also can help you find a range Information such as.
- Your best performing articles (ie articles, tweets etc) based on participation and attain
- Development metrics with time. Agorapulse automatically compares metrics and provides you a reading re if a particular metric is decreasing or increasing over a time.
- Community management data such as reaction time and response speed
- Benchmarking your Facebook Page against competitors
Your content is easily analysed and Presented in report form. You can download it as a csv file to show it to that the people/clients/team that must see the most.
For social media supervisors and agencies this is Huge, as it allows you to provide information that is easy-to-read to your clientele.
You can take a glance at your competition!
Just about everyone I know who uses Agorapulse for Social media management raves about the reports. They’re fairly particular;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is like Heaven to me. Agorapulse describes it as being able to”tag, bookmark, hide, delete or delegate articles… while you sleep”. using Moderation Rules, all.
Where the I love this function on Twitter Auto-thankyous, Auto-engagements and Auto-DMs push me bat-shizz crazy.
With Agorapulse I will deal with them in 2 Manners.
- My DMs can be filtered by me so that I really don’t see almost all of them. This is where the magic happens. You can set up filters to weed out”most” of those bad DMs. Not all (sigh) but most.
- I can filter my feed by DMs or Mentions. Clean them out quickly and I typically visit DMs. To be honest I get so many DMs which are spam these days, it is hard not to miss the good ones. Automobile DMs have made DMs useless to me, which is a shame.
Moderation and filtering works for all account Types but I mainly use it for Twitter to”mark as reviewed” all the Auto DMs which come through saying”thanks for following”.
It mostly filters out The auto-DMs, and yes I’m sad that it catches some real ones as well, but you have to choose your battles!
And the moderation principles are not just about spam. You can use them in many ways to
- Filter out content to be responded to. You wish to have of the articles featuring a particular hashtag to be labeled in a way that is specific — so you can respond to them later.
- Filter out those individuals that are SUPER engaged and post all the time that you don’t have to see every Tweet in Agorapulse — only repond to them or natively in Twitter.
- Create custom tags such as remarks and tweets so you can categorize and research on these afterwards!
- Create custom searches for key words that you want to track
- If you have one of the”big” level accounts (greatest for smaller agencies) you can have articles assigned to a team member (see 11 below).
Basically the moderation function is another Bonus motive to consider Agorapulse for social media direction.
A Killer Mobile App
If you are out and about And you will need to clear your inbox, the more Agorapulse app is.
It’s available on Android and iOS and it’s super slick to use. I often prefer using the program vs background computer to process my inbox since it is really easy to review and process messages and mentions. Social Media In Emergency Management Twitter As A Tool For Communicating Risks To The Public
Agorapulse’s queue feature allows you to publish Your content onto a repeated, evergreen basis utilizing intelligent categories — a lot like the manner by which Meet Edgar permits you to set posts to be scheduled at certain times of day based on particular categories. It is used by me to Facebook and Twitter.
If you want to and are currently using a tool Cut costs, then consider Agorapulse’s evergreen content attribute instead (and you get the bonus of all the other Agorapulse attributes ).
Here are a Couple of things Agorapulse for repeated, content that is queued.
Setting Your Queue Categories Up Is Super Easy.
With Agorapulse it easy to set up and title Your queue catogories, and add your schedule for posts to be published on. Then the procedure for adding content is extremely intuitive. As you can see, it’s a slick dash (the consumer experience is amazing ).
Firstly, put up your articles and You Have to name Categories (all colour-coded and prepared for action!) .
Setting up your categories is simple… and color-coded!
All you Need to, once you’ve set up your categories Do is add instances like this, to the schedule.
Then I Want to add awesome content to each of the category queues!
Easily Preview Content For Every Social Network.
Agorapulse gives You a preview of this post, to explain to you how it will look on the newsfeed of the platform when you publish it, you choose.
Choose to Schedule your posts or include every post to your choice’s Queue. This component is easy as you’ve already set your queue up in Step one. Your Queue, filled with articles (and prepared to go) will look something like this.
After a post is published, it will return to the Bottom of this lineup, waiting to be queued.
Aside from utilizing the operate for perennial Content, you can even choose to .
- Add a post to the program as normal or
- Repeat your article a certain number of times (when you do this you will set the minimum amount of times between repeats of this post). Be aware you could accomplish this for Facebook but you need to know about the Twitter rules see below.
You May Pause The Queue (Instantly, And At Any Time).
I love that Agorapulse has added a pause button. It’s not great timing to post or if there is a catastrophe, it is easy to pause the queue.
Perhaps you want to pause a queue of posts At Christmas… it’s simple with the pause button!
Meet Edgar includes a pause button and it had been something I actually wished to see that I chose to replace it with. I requested Agorapulse to include one plus they did (they constantly listen never be afraid to mention tips or give feedback!) .
Use The Queue Function To Announce Facebook Lives
The queue function can be useful for announcing Events such as a Facebook Live (if you hold them on a weekly or regular basis). Share your content that needs to go out weekly at a specific time of the week in a queue. I’d advise that the posts a little change to keep the material fresh and much more eye-catching.
This works for Facebook but with with Twitter we Need to check at some”changes” to Twitter’s terms of usage…. Social Media In Emergency Management Twitter As A Tool For Communicating Risks To The Public
Twitter And Agorapulse
Twitter posted about new Guidelines or”rules” for repeated or replicate content in February 2018. You can read about it here.
The principles Aren’t Actually new as addressed by Agorapulse’s CEO Emeric Ernoult. It’s just that now they’re currently making a larger point of saying they will be enforced by them.
Fundamentally this imply that we can Post similar or identical content to numerous accounts. This applies to duplicate content.
Let us take a look Twitter with Agorapulse while complying with the rules, so once you draft an image like this one to post to Twitter, you obey the rules.
Note You Could elect to to queue or schedule Your article to Twitter. Here’s where we have to consider Twitter’s principles and comply with them. You can do this a couple of ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content On Twitter Accounts
If you look In the picture above, you’ll see that Agorapulse blocks my ability to post duplicate content. The tool recognises that I’m posting to Twitter! This helps make sure the guidelines of Twitter are adhered to by me.
Content Variation Tips
This is how I use Agorapulse to save loads of Time and remain out of Twitter Jail. With Agorapulse, you have two options for repeating a link.
- It is possible to choose to Schedule your article once (or more than once in the event that you vary it). Just put in your post, to do this, then choose the time and date you would like it to head at. If it will be published more than once, you’ll want to edit the repeated or replicate tweets so they’re not”duplicate” content. More of that is below.
- It is possible to opt to Queue your article once or more than with variants. Agorapulse recommends this. When you’re queueing articles for Twitter, make sure you don’t select the option to”re-queue multiple occasions.” You can use this attribute for some other platforms, but this is where you’d end up in breach of the rules of Twitter. When I choose to do it this way, I make sure it’s a special post, then add it to the top or bottom of this queue (ie I choose”queue next” or”queue last”).
Advanced Scheduling is also used by me to Write one tweet, and set that tweet. Below, I have set it to post than every 7 Days, as well as 6 repeats. Just don’t forget to edit the repeats!
I can see After I schedule the 6 x repeats Those articles in my schedule. I would go directly in and change them to hashtags, emojis, pictures or new text. Do this do not do it or you will forget.
Note. It’s If the link stays the same when you edit your articles, ok. It’s the text that you need to change each time.
I’d been utilizing Advanced Scheduling in this way For a while now to post new content well before the new”rules” have been declared. I love to mix this up and it’s better for involvement.
Do not forget Bulk Upload! Agorapulse also allows you to upload up to a 100 pieces of content simultaneously by using a CSV file. Including your photographs and also can include content! You can use this save hours and to curate content!
What is Coming To Queued Content?
The staff at Agorapulse is functioning on a Tool to make the variations of tweets easier for people, so we play nice with Twitter and can still get content out quickly. This is new functionality that will enable us to repeat our tweet variations quickly — in the one interface that is easy. I am awaiting it. I am sure it will be a timesaver! Social Media In Emergency Management Twitter As A Tool For Communicating Risks To The Public
Team Communication and Delegation
As Simple as Agorapulse is to utilize, you Do not need to do all the checking and engagement yourself… It’s a fantasy for delegation.
If you are a member of Agorapulse’s Large level Accounts (beginning at $199 a month), then it’s possible to upgrade to team approval whereby you can assign tasks and approve messages across multiple team members.
This is GREAT for customer support brilliance.
If you are a team that is growing, this feature is a good One to update to.
Oh and guess what? Teamwork and comments happens in Real time. So if Jess and Joe are online at the same time working on precisely the same account, there won’t be double-up. You can see what your staff is currently performing in real time.
Posting To Instagram
Agorapulse is A spouse that is Instagram. This also means they are among the first tools to get entry to Instagram’s API to allow auto-posting to Instagram that is HUGE!
If you have one of the Company accounts with Agorapulse you can now auto-schedule into Instagram. This means that you can plan your articles ahead of time and click on when you are ready OR you can, to post on your phone auto post.
Just make sure that you don’t forget to participate if You autopost….posting is merely part of this procedure. You need to follow up on comments and replies.
I believe that Agorapulse is the only tool Provides both scheduling and auto-scheduling to Instagram in addition to monitoring and reporting… so it’s a win-win-win if you’ve got a company account. Are a separate fee!
All you Want To do is.
- Download the Agorapulse app and hook your Instagram account up.
- On Your app or background , schedule your Instagram post (add picture and caption) then program the time and date that you need to publish it. You may choose to switch on Auto-scheduling or you can use the app place the image and to link through to Instagram.
- When it is time if you post will get a notification via your app. Just click”Publish” and you’ll be changed through to the Instagram program.
- Article as you would ordinarily on Instagram. Your copy/description is going to be copied and you want to paste it to the Instagram app. Check you have additional as necessary and you are ready to go!
Again, I am super impressed that Agorapulse has Added another feature that would normally require us to use the feature and a separate tool makes it even better. Bringing these tools saves time AND money and is an integral reason why I love Agorapulse for Social Media Management.
Responding To Ad Comments
Here is where we get to Some attributes which are for the level of membership on Agorapulse.
The ability to respond to ad comments Starts at Moderate Level of Membership (starting at $99 a month)
Keeping up with comments on ads is difficult for Facebook and Instagram advertisements. Agorapulse allows you to see them and engage with them easily and pulls to your own inbox from the advertisement comments.
If advertisements run and know what it is like to maintain With the remarks (including the spam), then you will know that this function is bliss for advertising managers and webpage admins. Bliss. Social Media In Emergency Management Twitter As A Tool For Communicating Risks To The Public
Bonus Free Tools
You can also take Advantage of those free tools on their site including.
- A Facebook Page Barometer — to see how well your lover fares against your peers, and to test your engagement.
- A Twitter Analytics Report Card — to compare multiple webpages accounts, see how you perform against the competition and measure your Twitter functionality, right today
If you want one More reason to test out Agorapulse here it is.
They have some of the best pricing of some of those Social media management applications.
Prices start at $49 per Month for small/solo companies with costs for enterprise, large and medium companies. You can discover more about pricing here.
I have A hunch that once you check out Agorapulse for social media management, try Some of their tools and choose the free trial for a spin, you will be hooked as I am.