Introduction Social Media For Companies
You will find Many social media management tools, however, one stands out amongst the crowd more and more every year — Agorapulse. I have used Agorapulse for Social Media Management for a few decades now, and I really like it. In this post I discuss 12 Reasons Why I adore Agorapulse to Social Media Management and you will too. Social Media For Companies
There Are Lots of social media management applications that Deserve a mention here. I’ve used many of these at one time or another.
I will not go into their features here. They are Solid options.
But I changed to Agorapulse a Couple of Years ago Now and it has been my 1 choice for social media management since that time. You may read about a number of the attribute comparisons between Agorapulse along with other platforms .
But for the purposes of This post, I want to focus on Agorapulse so you can consider it.
In Reality, it could literally be the main tool in Your arsenal! Agorapulse is kind of like a Swiss Army knife of social media management.
Only, it will not have extraneous features You never use, which makes you think”what’s that used for?” . It’s practical, no-fluff and super easy to use.
Dare I say, it’s even enjoyable (but we will get to this ). Let’s take a look at 12 reasons why I love Agorapulse for social media direction!
12 Reasons Agorapulse Kick Ass For Social Media Direction
Oh and Before I start… I should mention that I don’t always use each and every function at precisely the same time. I do use a couple of different tools for a few functions. But I really like that Agorapulse has a suite of features that really do cover most of your social media marketing requirements.
In fact, I Have been moving lots of the attributes I use on other programs over to Agorapulse. It’s hard not to want to remain”in” this tool since it’s so user-friendly and fun to use. I also have taken on a brand ambassador role with Agorapulse considering writing this article. The article has been updated but my real love for this particular tool and the fact that I can’t do without it in my toolbox has not changed.
The Agorapulse Team And Staff
Let us start here. Because without this, the Rest of the things that I love about Agorapulse imply nothing.
Customer service is at the core of company at Agorapulse. If their clients are happy and utilizing their instrument in the best possible way, (and they get results), then everything falls into place. Their team concentrates more.
Agorapulse also listens To clients about what works, what needs improving and what they can build. You are not only a customer but a part of a company where your voice will be observed. In fact, lots of the features I am going to talk about came out of feedback and client recommendations.
Caring about clients Is why Agorapulse has shot up the rankings as among the social media management programs with all the best reviews and customer satisfaction. Social Media For Companies
I’ve summarized all 12 reasons why I like Agorapulse Below, but let’s begin with a video overview of their recent (awesome) upgrade — then I’ll break down the key features. There is a lot to enjoy.
Impressive, right? Let’s jump in and take a Closer look at the qualities of Agorapulse.
Easy Publishing And Scheduling
Now that We’ve covered off on the all-important Function of engagement (which is why I adore Agorapulse the most), let’s take a peek at posting and scheduling.
Just as a publishing Tool goes, Agorapulse is one. It is a breeze to post to Twitter, LinkedIn, Facebook and Instagram (and they have the new auto-posting function for Instagram as an official Instagram Partner).
The articles can be easily customised by you to suit each platform. As it intuitive to use, I don’t even have to go into detail about this . You, (like me) need to be able to work out how to program a simple post, readily and without education.
Scheduling is simple with Agorapulse! I can.
- Publish immediately
- Queue my post (more of that later)
- Schedule the post later on for a specific date and time.
It’s also easy to schedule the post to Head out on various platforms, on various occasions, while being optimized for those platforms (changing the text or image size).
One feature I especially like is the ability to Type”@” and the title of the consumer and Agorapulse will bring up the probable account you can pick from on Twitter and Facebook. See Agorapulse suggests additional accounts when I begin entering their company name.
This helps you to label profiles and pages quickly And saves you time looking for the right folks to add.
You can even schedule readily to LinkedIn.
Easily publish to LinkedIn with Agorapulse
We’ll get to Instagram at a moment, but for now, Please be aware that publishing your articles and scheduling beforehand on Agorapulse is simple! And as I said, it is also possible to now auto-post into Instagram using Agorapulse as they are an official partner and have access to that new feature via Instagram’s API.
Oh and they have a pretty slick calendar view too, So you are able to see all of your posts ready to go across the platforms.
And it is colour coded for people like me who need That extra level of visual organisation. Winning!
There is nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike a few other social media management applications, Agorapulse has only 1 column for me to respond to mentions and notifications.
To me, that’s”one job” to finish each day. And it’s actually almost enjoyable to clean out my inbox.
It is focused, it’s easy and it is super easy to Use, so you won’t skip a mention!
- Your accounts on Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where all the posts you will need to examine or respond to are available ). Your inbox things are highlighted as things.
- Tabs for Fans, Publishing, Listening and Followers, and Reports.
- An area for participation where you respond and engage via retweets enjoys or replies.
You can also click on a user’s profile to enlarge it. You will then see all of the info that you want — directly within Agorapulse (like any prior interactions).
Expand your history to be seen by an individual profile!
If You’ve Got a just one click and you will see History with the conversations and the consumer you have had before. This means that you may provide the people the ideal attention at the moment.
Let’s break this down a little more…
I DMs I have and can certainly see how many mentions In my inbox. When I am looking at this tweet from Ravi, I can see just how many tweets I have to review and I will review or react to his conversation. It’s the same for other channels that are social — all of your engagement is in one place.
Never miss a mention in your inbox!
I know my inbox Isn’t empty in this screenshot. When I’ve finished writing this article but it’s going to be! I don’t always get to tune zero every day however I get there often enough to LOVE that”Congratulations” screen!
It’s simple to check of your own references. You can Filter by cite or message type as follows.
Then simply review the articles replied to or dealt with. It is automatically marked as reviewed once a post is replied to by you.
Or you click on a post to review it without replying.
I can choose To reply (or reply by DM), review the post, assign it to get somebody else (more of that later), retweet it or”just like” the article — all from within the exact same dashboard place on Agorapulse.
Choose how you will participate or process the mention or message.
It’s if I change to Instagram, by Way of Example similar. I can view my recent engagement all, I will expand on posts or see info about a user. I unfollow and may also follow. Social Media For Companies
Switch between accounts and programs to Keep up with participation!
Being able to see your comments ALL are handy on Where you generally can see the past 50 mentions on your feed. It’s not possible to maintain with mentions, if you’ve got a high number of followers. Agorapulse alters all that which is enormous for influencers and brands.
Excited? You Can now participate with ALL of your Mentions if you are getting to them.
And I can readily participate by Switching to Facebook.
Note. You can engage on Facebook, Twitter, Instagram and YouTube although not LinkedIn at this point (you can just publish to LinkedIn.
Agorapulse keeps all of my engagement in one area.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Best Advocates
When it comes to social media it is not about Collecting followers. It is about engaging with them.
As I shared previously, Agorapulse enables me to Easily monitor and engage with my very best advocates employing the”Fans and Followers” feature. From in your Twitter account, you click on”Fans and Followers” then filter your search under”All”,”Favorites” or”Top” users as per below.
On my top 100 users I searched in this scenario under “TOP”.
With favorites you can add profiles and a star to “favorite” people that you would like to follow carefully in Agorapulse. In this manner, you’ve got their articles accessible in their very own thread! It’s easy to engage together and retweet their content!
You’ll also see rankings for your following in just About each profile perspective on Agorapulse.
- Engaged — the individual has mentioned you (directly, or through a reply to a conversation) or delivered you a DM.
- Ambassador — this person has retweeted you or posted links.
- Influencer — this individual is often retweeted (over 20 times throughout the last 30 days).
In Nicky’s case, she is all 3 with respect to my @sociallysorted Twitter accounts. Nicky is somebody I should be engaging with (and I do!) .
On Facebook Function shows you who’s mentioned your page, and how many times they have liked and commented or sent you a message, in addition to their last interaction with you. You can also ban them from your page from within Agorapulse, but I expect that happens infrequently!
On Instagram you Will see who’s left comments their followers/followed that is complete counts and you can trace or unfollow from inside Agorapulse.
You are given a clear picture of who by these basic metrics Follows you, boosts you and engages with you the most.
- Set up custom groups of followers within Agorapulse’s dashboard
- Search on each of their interactions
- Search in their messages, and
- Add notes.
When you have this information you can use all It to engage in communication with those people — surprise and pleasure them or maybe reach out to thank them! Social Media For Companies
Advanced Monitoring, Search And Reports
Think of Agorapulse as your personal Private private investigator. You can use the Tracking work on Instagram to.
- Play hashtag searches.
- Location that is perform searches.
What is so great about it? It opens up a whole new World of possibility for locating (and joining) conversations around any subject you like (like your brand).
The Capacity for businesses is enormous Especially tourism.
When it comes To reports, Agorapulse really excels. With one click you can make a report that is simple to produce and easy to decipher. Ideal for showing customers!
Agorapulse Reports help your to break Audience sense.
The reports also can help you locate a range Information such as.
- Your best performing articles (ie posts, tweets etc) based on participation and reach
- Evolution metrics with time. Agorapulse gives you a quick reading re if a metric is increasing or decreasing over a period and compares metrics.
- Community management statistics like response time and response rate
- Benchmarking your Facebook Page against competitors
Your best performing content is easily analysed and Presented in report form. You can also download it as a csv file to show the people/clients/team that needs to see it the most.
For social media managers and agencies this is Huge, as it allows you to provide your clientele with data that is easy-to-read.
It is also possible to take a peek in your competitors!
Nearly everybody I know who uses Agorapulse to get Social media management raves about the accounts. They are pretty special;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is like Paradise to me. Agorapulse describes it as being able to”tag, bookmark, hide, delete or assign content… while you sleep”. By using Moderation Rules all.
Where the, I like this role on Twitter Auto-thankyous, Auto-engagements and Auto-DMs drive me bat-shizz mad.
With Agorapulse I can deal with them in 2 Manners.
- So that I don’t see almost all of them in the first 17, my DMs can be filtered by me. This is where the magic happens. You can set up filters to weed out”most” of those bad DMs. Not all (sigh) but most.
- I can filter my feed by Mentions or even DMs. Clean them out fairly quickly and I go to DMs. To be honest I get numerous DMs that are spam these days, it’s hard not to miss the good ones. Automobile DMs have literally made DMs useless to me personally, which is a true shame.
Moderation and filtering functions for all accounts Types but I mostly use it for Twitter to”mark as reviewed” all of the Auto DMs which come through saying”thanks to following”.
It mainly filters out The auto-DMs, and yes I am sad that it catches some actual ones as well, but you’ve got to pick your battles!
Along with the moderation rules are not about spam. You can use them in several ways to
- Filter out content to be responded to — on almost any platform. You want to have all of the articles featuring a specific hashtag to be tagged in a manner that is specific — so you’re able to respond to them afterwards.
- Filter those individuals that are SUPER participated out and post all the time you don’t need to observe every Tweet in Agorapulse — only repond to them or natively in Twitter.
- So it is possible to categorize create customized tags such as remarks and tweets and research on these!
- Create custom searches for keywords which you need to track
- In case you have one of those”large” amount accounts (best for smaller agencies) you’ll have articles delegated to a group member (see 11 below).
Basically the moderation purpose is just another Bonus motive to think about Agorapulse for social media management.
A Killer Mobile App
If you are around and out And you will need to clear your inbox, the Agorapulse program is.
It’s available on Android and iOS and it is super slick to use. I often prefer using the program vs desktop computer to process my inbox since it’s really simple to review and procedure mentions and messages. Social Media For Companies
Agorapulse’s queue feature Permits You to publish Your articles onto a repeated, evergreen basis utilizing smart categories — a lot like the way in which Meet Edgar allows you to set posts to be scheduled at certain times of day based on certain categories. It is used by me to Twitter and Facebook.
If you Need to and are using a tool such as Meet Edgar Reduce costs, then contemplate Agorapulse’s evergreen content feature rather (and you have the bonus of all the other Agorapulse attributes ).
Here are a few things Agorapulse for replicated content.
Setting Your Queue Categories Up Is Super Easy.
With Agorapulse name and it’s super easy to set up Your queue add your program for articles to be published on, and catogories. Then of adding content, the process is extremely intuitive. As you can see, it is a slick dashboard (the user experience is awesome).
Primarily, put up your content and you need to name Categories (all colour-coded and prepared for action!) .
Setting up your classes is easy… and color-coded!
All you have to When You’ve set up your classes Do is add instances to the schedule, such as this.
Then I need to include content to each of the category queues!
Easily Preview Content For Every Social Network.
Agorapulse provides You a handy visual/image preview of this post, to explain to you how it’ll appear on the newsfeed of this platform.
Pick to Schedule your articles to a specific time slot, or add every article to the Queue of your choice. As you set up your queue in Step one, this component is easy. Your Queue, full of articles (and ready to go) will appear something like this.
Once a post is published, It Is Going to return to the Bottom of the queue, waiting to be queued.
Apart from utilizing the queue operate for perennial Content, you might also choose to either.
- Add a post to the schedule as usual or
- Replicate your post a specific number of times (when you do this you will set the minimum amount of days between repeats of the article ). Note you could do this to get Facebook but you have to know about the Twitter rules from duplicate content — see below.
You May Pause The Queue (Quickly, And At Any Time).
I love that Agorapulse has included a pause button. If there’s a disaster or for any reason it’s not fantastic time to post, you can easily pause the queue.
Perhaps you need to pause a lineup of posts At Christmas… it is simple with the pause button!
Meet it was something and Edgar includes a pause button I really wanted to see that I chose to replace it with. I requested Agorapulse to add one and they did (they constantly listen never be reluctant to mention tips or give feedback!) .
Utilize The Queue Function
The function can be handy for announcing Events like a Facebook Live (should you hold them to a weekly or regular basis). Share your content that needs to go out at a specific time of the week in a queue. I’d advise that a bit varies the posts to keep the material fresh and much more eye-catching.
Twitter And Agorapulse
Twitter posted about new Guidelines or”rules” for repeated or replicate content in February 2018. You may read about it here.
The rules are not Really fresh as addressed by Agorapulse’s CEO Emeric Ernoult. It is just that they’re making a larger point of saying they will be enforced by them.
Basically this imply that we can Post identical or substantially similar content . This applies to replicate content.
Lets’s take a look at how you can post to Twitter with Agorapulse while complying with the principles, so once you draft an image like this one to post to Twitter, you comply with the rules.
Note that you can choose to to queue or schedule Your post to Twitter. Here’s where we need to consider the rules of Twitter and comply with them. You can do this a couple of ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content On Twitter Accounts
If you look more closely At the picture above, you will see that Agorapulse blocks my ability to post replicate content to over one of my Twitter accounts. The instrument recognises that I’m submitting to Twitter! This helps ensure that I adhere to the guidelines of Twitter.
Content Variation Tips
Here is how I utilize Agorapulse to save me loads of Time and remain from Twitter Jail. Together with Agorapulse, you have two choices for repeating a hyperlink.
- You can opt to Schedule your post once (or more than once in the event that you change it). Simply add your post to do this, then choose the time and date you want it to head out at. If it’ll be printed more than once, you will need to edit the repeated or replicate tweets so that they’re not”replicate” content. A lot of this is under.
- More than once with variations or It is possible to choose to Queue your post once. Agorapulse advocates this. When you are queueing content for Twitter, be sure that you don’t choose the option to”re-queue multiple occasions.” This is where you’d end up in violation of Twitter’s rules, although you are still able to use this feature for other platforms. While I choose to do it this way, I make sure it’s a special place, then add it to the top or bottom of this queue (ie I choose”queue alongside” or”queue last”).
I use Advanced Scheduling to Write one tweet, and then set that tweet to replicate a certain number of times. Below, I have set it to post no more often than every 7 Days, and up to 6 repeats. Don’t forget to edit the repeats!
After the 6 x repeats are scheduled by me, I could easily see Those posts in my schedule. I’d go in and change them to hashtags, emojis, pictures or new text. Do this quickly — do not do it or you will forget.
Note. It is Ok when you edit your posts if the connection stays the same. It’s the text that you need to change each time.
I had been using Advanced Scheduling in this way For a little while today to post fresh content well before the new”principles” have been announced. I love to mix up this and it’s better for involvement.
Do not forget Bulk Upload! Agorapulse also permits you to bulk upload up to some 100 parts of content using a CSV file. This also can incorporate articles and includes your photos! You might also use this save hours and to curate content from different sites!
What’s Coming For Queued Content?
The team at Agorapulse is working on a Tool to make people the variations of tweets, therefore we can still get content out and play nice. This will be new functionality that will let us repeat our tweet variants in the one easy interface. I am awaiting it. I’m convinced it will be a timesaver! Social Media For Companies
Team Communication and Delegation
As easy as Agorapulse is to utilize, you Do not have to do all the checking and engagement yourself… it is a fantasy for delegation.
If you are a member of Agorapulse’s Large level Account (starting at $199 per month), then you can upgrade to team approval whereby you are able to assign tasks and approve messages across multiple staff members.
This is very good for customer service brilliance.
If you are a team, this feature is a good One to upgrade to.
Oh and guess what? Teamwork and comments occurs in Real time. If Jess and Joe are online at the same time working on precisely the same accounts, there won’t be double-up. You can see exactly what your staff is performing in real time.
Posting To Instagram
Agorapulse is A spouse. This suggests they are one of the tools to get entry to the API to allow of Instagram!
If you have one of the business accounts with Agorapulse you can now auto-schedule into Instagram. This usually means you can now plan your articles beforehand and click when you are ready OR you can, to post in your phone auto article.
Make sure that you don’t forget to engage if You autopost….posting is merely part of this procedure. You have to follow up on answers and comments.
I believe that Agorapulse is the instrument which Offers both scheduling and auto-scheduling to Instagram as well as monitoring and reporting… so it’s a win-win-win in case you have a company account. Are a distinct fee!
All you Want To do would be.
- Download the Agorapulse app and hook up your Instagram account.
- On Your program or desktop, schedule your Instagram article (add photo and caption) then program the date and time you need to publish it. You may opt to change on Auto-scheduling or you can use the app to link through to Instagram and place the picture.
- If you post , will get a notification through your program when it is time. Simply click”Publish” and you’ll be changed through to the Instagram app.
- Post as you would normally on Instagram. Your copy/description is going to be copied and you need to paste it. Check you are good to go and you have added as necessary!
Again, I am impressed that Agorapulse has Added another feature that would normally require us to use a tool and the attribute makes it even better. Bringing these tools together saves time AND money and is an integral reason why I love Agorapulse for Social Media Management.
Responding To Ad Remarks
Here is where we get to Some features that are for the degree of membership on Agorapulse.
The capability to respond to ad comments Begins at Moderate Level of Membership (starting at $99 a month)
Keeping up with comments on advertisements is difficult for Facebook and Instagram advertisements. Agorapulse pulls to your inbox in the ad comments and allows you to see them and engage with them readily.
If ads run and understand what it’s like to maintain With the remarks (such as the spam), then you’ll know that this function is bliss for advertising managers and page admins. Bliss. Social Media For Companies
Bonus Free Tools
You can also choose Advantage of those tools on their site.
- A Facebook Page Barometer — to determine how well your fan fares from the peers, and also to test your engagement.
- A Twitter Analytics Report Card — to compare multiple twitter accounts, see how you perform against the competition and measure your Twitter functionality, right today
If you want one More reason to check out Agorapulse here it is.
It is affordable.
They have some of the pricing of some of the Social media management tools.
Prices start at $49 each Month for small/solo businesses with increasing prices for large, medium and enterprise companies. You will find out more about pricing here.
I have A hunch that once you check out Agorapulse for social media direction, attempt A number of their free tools and also choose the free trial to get a spin, you’ll be as hooked as I am.