Introduction Social Media Content Marketing
There are Many social media management programs, however, one stands out amongst the crowd more and more each year — Agorapulse. I’ve utilized Agorapulse for Social Media Management for a couple of decades and I really like it. In this article I share 12 Reasons Why I love Agorapulse for Social Media Management and why you will also. Social Media Content Marketing
There Are Lots of social media management tools that Deserve a mention here. I’ve used many of these at one time or another, including Sprout Social, Hootsuite, and Buffer.
I will not go in their features . They are Solid options.
However, I switched to Agorapulse a Couple of Years ago It and Today has been my 1 choice for social media direction since that time. You can read about some of the feature comparisons between Agorapulse and other platforms here.
But for the purposes of This post, I wish to just focus on Agorapulse so it is possible to consider it as a tool in your toolbox.
In fact, it may be the Primary tool in Your arsenal! Agorapulse is sort of like a Swiss Army knife of social media management.
Only, it will not have too many extraneous features That you never use, making you think”what is that used for?” . It’s sensible, no-fluff and super simple to use.
Dare I say, it is even fun (but we’ll get to that). Let us take a look at 12 Reasons why I love Agorapulse for social media direction!
12 Reasons Why Agorapulse Kick Ass For Social Media Direction
Oh and Before I start… I must mention that I don’t necessarily use each and every function in the same time. I do use a couple of other tools for a few functions. However, I love that Agorapulse includes a suite of features that do cover the majority of your social media advertising needs.
In fact, I Have been gradually moving a lot of the attributes I use on other tools over to Agorapulse. It’s difficult not to wish to remain”in” this tool as it’s so user-friendly and fun to use. I have taken on a new ambassador role with Agorapulse since writing this post. The article was updated but my genuine love with this particular tool and the fact that I can’t do without it in my arsenal hasn’t changed.
The Agorapulse Team And Staff
Let us begin here. Because without this, the Remainder of the things I adore about Agorapulse mean nothing.
Customer service is at the core of business at Agorapulse. If their customers are happy and using their instrument in the finest possible way, (and they receive results), then everything falls into place. Their staff focuses on customer experience more.
Agorapulse also listens About what works, what needs improving and what they can build next. So, you are not a customer but part of a business. In fact, many of the features that I am about to speak about came out of feedback and client testimonials.
Caring about clients Is why Agorapulse has taken up the ranks as among those social media management tools with all the top reviews and customer satisfaction. Social Media Content Marketing
I’ve outlined all 12 reasons why I love Agorapulse Below, but let’s begin with a video summary of their recent (awesome) upgrade — then I’ll break down the critical features. There is a lot to enjoy.
Impressive, right? Let us jump in and take a Closer look at the qualities of Agorapulse.
Easy Publishing And Scheduling
Now that we have covered off to the all-important Purpose of participation (which is the reason why I adore Agorapulse the most), let us take a look at posting and scheduling.
Just as a publishing Tool goes, Agorapulse is one. It’s a cinch to post to Twitter, LinkedIn, Facebook and Instagram (and they have the new auto-posting function for Instagram as a formal Instagram Partner).
You can easily customise the articles to suit each platform. As it is super intuitive to use, I don’t even need to go into detail about it . You, (like me) need to have the ability to work out how to program a simple post, easily and without education.
Scheduling is easy with Agorapulse! I can.
- Publish instantly
- Queue my article (more of this later)
- Schedule the post in the future for time and a particular date.
It’s also easy to schedule the Exact Same post to Go out on various platforms, on different occasions, while being optimised for those platforms (changing the text or picture size).
1 feature I particularly like is the ability Type”@” and the title of the consumer and Agorapulse will bring up the possible account you can choose from on Twitter and Facebook. See how Agorapulse suggests accounts when I begin entering their business name.
This helps you to label profiles and pages fast And saves you time searching for the perfect people to include.
You can schedule readily to LinkedIn.
Easily print to LinkedIn with Agorapulse
We will get to Instagram in a moment, but for today, Please know that publishing your content and scheduling in advance on Agorapulse is super simple! And as I said, it is also possible to now auto-post to Instagram with Agorapulse since they are an official partner and have access to this new feature via Instagram’s API.
Oh and they have a Fairly slick calendar view also, That means you are able to see of your posts ready to go across the platforms.
And it is color coded for people like me who need That extra level of visual organisation. Winning!
There’s nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike some other social media management tools, Agorapulse has only one column for me to react to notifications and mentions.
To me, that is”one job” to finish each day. And it is actually almost enjoyable to clean out my inbox.
It’s focused, it’s simple and it is super easy to Use, so you won’t skip a mention!
- Your accounts Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where all the articles you will need to review or respond to are available ). Your inbox things are emphasized To Inspection for each platform as items.
- Tabs for Listening, Publishing, Fans and Followers, and Reports.
- An area for engagement where you respond and participate via retweets, likes or responses.
You can click on a user’s profile to expand it. You’ll then see all the information you want — directly within Agorapulse (like any prior interactions).
Expand a user profile to realize your history!
Just one click and you can see if you have a History with the conversations and the user you’ve had before. This means you may give the people the ideal attention at the time.
Let us break this down a bit more…
I DMs I’ve and can see how many mentions Inside my inbox. If I am looking at this tweet from Ravi, I can see just how many tweets that I must review and that I will review or respond to his tweet. It is the same for other social channels — all of your engagement is in 1 area.
Never miss a mention on your inbox!
I know, I know, my inbox Isn’t empty in this screenshot. When I have finished writing this post, but it will be! I do not always get to inbox zero every day but I get there often enough to LOVE that”Congratulations” screen!
It’s easy to check all your mentions. You can Even filter by message or mention type as follows.
Only review the articles you have replied to or dealt with. As soon as a post is replied to by you, it is automatically marked as reviewed.
Or you click on a post to review it without replying.
In the next case from Nicky, I could select To reply (or reply by DM), review the article, assign it to get somebody else (more of that later), retweet it “like” the article — all from within the same dashboard place on Agorapulse.
Choose how the mention will participate or procedure or message.
It’s if I switch for example similar. I can view all my recent participation, I will enlarge on posts or see more information about a user. I may follow and unfollow. Social Media Content Marketing
Change between platforms and accounts to Keep up with engagement!
Being able to see ALL of your remarks is handy on Instagram, where you can see the last 50 mentions on your own feed. It is not possible to keep up with mentions In case you have a large number of followers. Agorapulse changes all that which is enormous for influencers and brands.
Excited? Now you can engage with All your Mentions, even when you are getting to them.
And I could also easily engage by Switching to Facebook as well.
Note. You can engage on Facebook, Twitter, Instagram and YouTube but not LinkedIn at this point (you can only print to LinkedIn.
Agorapulse retains all of my engagement in one place.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Finest Advocates
When it comes to social media it’s not about Collecting followers. It is about participating with them.
Like I shared above, Agorapulse enables me to Easily track and engage with my very best advocates employing the”Fans and Followers” feature. From within your Twitter accounts, you click “Fans and Followers” and then filter your search under”All”,”Favorites” or”Top” users according to below.
On my top 100 users I hunted in this case below “TOP”.
With favorites you can add profiles and a celebrity to “favorite” folks you want to follow closely in Agorapulse. In this manner, you’ve got their posts accessible in their very own thread! It’s simple to engage together and retweet their content!
You see positions for the following in just About every profile view on Agorapulse.
- Engaged — the individual has mentioned you (directly, or through a reply to a dialogue ) or delivered you a DM.
- Ambassador — this individual posted links or has retweeted you.
- Influencer — this person is often retweeted (more than 20 times throughout the last 30 days).
In the case of Nicky, she is all 3 with regard to my @sociallysorted Twitter account. Nicky is somebody I ought to be engaging with (and I do! ) ) .
On Facebook Function shows you who’s said your page, and the number of times they have liked and commented or sent you a message, as well as their final interaction with you. It is also possible to prohibit them from within Agorapulse, although I hope that happens!
On Instagram you Will see who’s left comments in your article, their followers/followed that is total counts and you are able to trace or unfollow from inside Agorapulse.
These metrics give you a clear image of who Follows you, boosts you and engages with you the maximum.
- Setup custom classes of followers within Agorapulse’s dashboard
- Search on all their interactions
- Search in their own messages, and
- Add personal notes.
When You’ve Got this information you can use all It to take part in positive communication with these individuals — maybe reach out to thank them or surprise and pleasure them! Social Media Content Marketing
Advanced Monitoring, Search And Reports
Think of Agorapulse as your own Private investigator that is Private. It’s possible to use the Tracking function on Instagram to.
- Hashtag searches.
- Location hunts.
What is so great about it? It opens a whole new World of possibility for locating (and linking ) talks about any subject you like (including your brand).
The potential for companies is enormous Particularly tourism.
When it comes To reports, Agorapulse actually excels. With one click you can make a report that is easy to create and easy to decode. Ideal for showing clients!
Agorapulse Reports help you to break your down Audience sense.
The detailed reports can help you locate a range Information including.
- Your best performing articles (ie articles, tweets etc) based on engagement and reach
- Evolution metrics over time. Agorapulse gives a reading re whether a specific metric is decreasing or increasing over a period to you and automatically compares metrics.
- Community management statistics like reaction time and response rate
- Benchmarking your Facebook Page against opponents
Your best performing content is easily analysed and Presented in report form. You may also download it as a csv file to show the people/clients/team that needs to see it the most.
For social media managers and agencies this is Enormous, as it allows you to provide your clients with information that is easy-to-read.
It is also possible to take a glance!
Nearly everyone I know who uses Agorapulse to get Social media management raves about the accounts. They’re fairly particular;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is like Paradise to me. Agorapulse describes it as being able to”tag, rename, conceal, delete or delegate content… while you sleep”. using Moderation Rules, all.
I like this role on Twitter, in which the Auto-thankyous, Auto-engagements and Auto-DMs drive me bat-shizz crazy.
With Agorapulse I can deal with them in two Ways.
- So I don’t see most of them in the first 17, I will filter my DMs. This is where the magic happens. You can set up filters to weed out”most” of those bad DMs. Not all (sigh) but many.
- I can filter my feed by Mentions or even DMs. I visit DMs and clean them out fast. To be honest I get so many DMs which are spam these days, it’s hard not to miss the good ones. Auto DMs have made DMs useless to me personally, which is a true shame.
Moderation and filtering functions for all accounts Types but I mostly use it for Twitter to”mark as reviewed” all the Auto DMs that come through saying”thanks for after”.
It mainly filters out The auto-DMs, and yes I am sad that it grabs some actual ones also, but you have to pick your battles!
And the moderation principles are not just about spam. You can use them in many ways to
- Filter out articles to be responded to. You want to have all of the articles featuring a specific hashtag to be tagged in a way — so you’re able to respond to them.
- Filter out those individuals that are SUPER engaged and post all the time so you don’t have to observe every Tweet at Agorapulse — only repond to them or in Twitter.
- So you can categorize create custom tags such as remarks and tweets and research on these!
- Create custom searches for key words that you need to monitor
- If you’ve got one of the”large” level accounts (best for small agencies) you’ll have posts assigned to a group member (see 11 below).
Basically the moderation function is another Bonus reason to think about Agorapulse for social media management.
A Killer Mobile App
If you are out and about And you will need to clean your inbox, the Agorapulse app is.
It’s accessible on Android and iOS and it’s super slick to use. I often prefer using the program vs background to process my inbox as it is really easy to review and procedure messages and mentions. Social Media Content Marketing
Agorapulse’s lineup feature allows you to publish Your content onto a repeated, evergreen basis using smart categories — much like the manner in which Meet Edgar allows you to set articles to be scheduled at particular times of day based on certain categories. It is used by me for Facebook and Twitter.
If you want to and are using a tool Reduce costs, then contemplate Agorapulse’s evergreen content attribute instead (and you have the bonus of all the other Agorapulse attributes ).
Here are a Couple of things to know about using Agorapulse for , content that is queued that is repeated.
Setting Your Queue Categories Up Is Super Easy.
With Agorapulse title and it easy to set up Your queue catogories, and insert your program for posts to be published on. Then of adding content, the process is extremely intuitive. As you can see, it is a slick dashboard (the consumer experience is amazing ).
Primarily, You Have to name and set your articles up Classes (all colour-coded and ready for action!) .
Setting up your categories is easy… and color-coded!
When You’ve set up your categories, all you Need to Do is add times such as this, to the schedule.
Then I Want to include content to each of the category queues!
Easily Preview Content For Every Social Network.
Agorapulse gives You a preview of the article, to show you how it will appear on the newsfeed of the platform when you print it, you select.
Pick to Schedule your posts to a time slot, or add every post to your choice’s Queue. As you set up your queue in Step one, this part is easy. Your Queue, filled with articles (and ready to go) will appear something like this.
Once a post is published, It Is Going to return to the Bottom of this lineup, waiting to be queued again.
Apart from utilizing the function for perennial Content, you might even decide to .
- Add a post to the schedule as normal or
- Repeat your post a specific number of times (when you do so you may set the minimum number of days between repeats of this post). Note that you can accomplish this to get Facebook but you have to know about the Twitter rules against content — see below.
You Can Pause The Queue (Quickly, And At Any Time).
I love that Agorapulse has included a pause button. If there’s a disaster or it is not fantastic time to post, it is easy to pause the queue with a single click.
Maybe You want to pause a seasonal lineup of articles At Christmas… it’s simple with the pause button!
Meet it had been something and Edgar has a pause button That I actually wished to see which I opted to replace it with. I requested Agorapulse to include one plus they did (they constantly listen — never be afraid to mention suggestions or provide feedback!) .
Utilize The Queue Function
The queue function could be for announcing useful Events such as a Facebook Live (if you hold them on a weekly or regular basis). Share your articles that needs to go out weekly in a queue. I would advise that a little varies the posts to keep the material fresh and much more eye-catching.
Twitter And Agorapulse
Twitter posted about new Guidelines or”rules” for repeated or replicate content in February 2018. You may read about it here.
The principles are not New as addressed by Agorapulse’s CEO Emeric Ernoult. It is just that they are currently making a point of saying they’ll apply them.
Fundamentally this imply that we can no longer Simultaneously post articles that is identical or substantially similar . This also applies to replicate content.
Lets’s take a look at how you can post to Twitter with Agorapulse while complying with all the principles, so you obey the rules, once you draft an image like you to post to Twitter.
Notice that you can choose to schedule or queue Your post to Twitter. Here is where we need to consider the principles of Twitter and comply with them. You can do this a couple of ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content To Twitter Accounts
If you look In the image above, you will realize that Agorapulse blocks my ability to post replicate content. The instrument recognises that I’m posting to Twitter! This helps ensure that I adhere to the guidelines of Twitter.
Content Variation Tips
This is the way I use Agorapulse to save loads of Time and stay from Twitter Jail. With Agorapulse, you now have two choices for repeating a link.
- It is possible to choose to Schedule your article once (or more than once if you change it). To do so, just add your post, then pick the date and time you want it to go out at. If it will be published more than once, you will need to edit the replicated or replicate tweets so they’re not”replicate” content. More of this is under.
- You can choose to Queue your article once or more than once with variants. Agorapulse recommends this. When you’re queueing articles for Twitter, be sure that you don’t select the option to”re-queue multiple times.” This is where you’d end up in violation of Twitter’s rules, although you are still able to use this feature for other platforms. When I choose to do it this way, I’m sure it’s a special place, then add it to the top or bottom of the queue (ie I choose”queue alongside” or”queue last”).
Advanced Scheduling is also used by me to Publish one tweet, and set that tweet to replicate a specific number of occasions. Below, I’ve set it to post no more frequently than every 7 Days, and up to 6 repetitions. Just don’t forget to edit the repeats!
Once the 6 x repeats are scheduled by me, I can see Those posts in my schedule. I would go in and alter them to text that is new, emojis, images or hashtags. Do this don’t do it or you may forget.
Note. It’s If the link remains the same when you edit your posts ok. It is the text that you have to change each time.
I’d been utilizing Advanced Scheduling in this manner For a little while now to post new content well ahead of the new”principles” have been declared. I like to mix up this and it’s better for involvement.
Don’t forget Bulk Upload! Agorapulse also permits you to upload up to some 100 pieces of content by using a pre-populated CSV file. This also can incorporate articles and includes your photos! You can also use this save hours and to curate articles!
What is Coming To Queued Content?
The staff at Agorapulse is currently working on a Tool to make the variations of tweets easier for us, therefore we play fine and can get content out. This is new functionality that will let us replicate our tweet variations in the one simple interface. I am looking forward to it. I’m sure it’s going to be a timesaver! Social Media Content Marketing
Team Communication and Delegation
As Simple as Agorapulse would be to utilize, you Don’t have to do all the checking and involvement yourself… it is a fantasy for delegation.
If you are a member of Agorapulse’s Large level Account (starting at $199 per month), then it’s possible to update to staff approval whereby you can assign tasks and approve messages across multiple staff members.
This is very good for customer service brilliance.
This feature is a good, if you are a growing team You to upgrade to.
Oh and guess what? Teamwork and Remarks happens in Real time. If Jess and Joe are online at precisely the exact same time working on the account, there won’t be double-up. You can see exactly what your staff is doing in real time.
Posting To Instagram
Agorapulse is A partner that is Instagram. This also suggests they are among the tools to acquire entry to Instagram’s API to allow!
In Case You Have one of the business accounts with Agorapulse you can now auto-schedule into Instagram. This means you can plan your articles ahead of time and click to post in your telephone whenever you are ready OR you can auto post.
Just make sure that you don’t forget to participate You autopost….posting is just part of the process. You need to follow up on replies and comments.
I Think That Agorapulse is the instrument Offers both scheduling and auto-scheduling to Instagram in addition to monitoring and reporting… so it is a win-win-win if you’ve got a business account. Most Instagram tools that provide you reports are a fee!
All you need To do would be.
- Download the Agorapulse program and hook your Instagram account.
- On Your app or desktop, schedule your Instagram post (add picture and caption) then schedule the date and time that you need to print it. You can choose to switch on Auto-scheduling or you’ll be able to use the program to connect through to Instagram and place the picture.
- If you post will receive a notification through your cellular app when it’s time to post. Just click”Publish” and you’ll be switched through to the Instagram program.
- Post as you would ordinarily on Instagram. Your copy/description is going to be copied and you need to paste it. Check you’re good to go and you have hashtags added as necessary!
I am super impressed that Agorapulse has Added yet another feature that would normally require us to utilize the new feature and a tool makes it even better. Bringing these tools saves you time AND money and is an integral reason why I adore Agorapulse for Social Media Management.
Responding To Advertisement Comments
Here’s where we get to Some features that are for the greater degree of membership Agorapulse.
The capability to respond to ad comments Begins at Moderate Level of Membership (starting at $99 a month)
With opinions on ads is difficult for keeping up Equally Facebook and Instagram advertisements. Agorapulse allows you to view them and engage with them readily and pulls to your inbox from the ad comments.
If you understand what it is like to keep up and run advertisements With the remarks (including the spam), then you’ll know that this purpose is bliss for advertising managers and page admins. Bliss. Social Media Content Marketing
Bonus Free Tools
You can choose Advantage of those tools on their site such as.
- A Facebook Page Barometer — to test your own engagement, and to see how well your fan fares against your peers.
- A Twitter Analytics Report Card — to compare multiple webpages accounts, see how you perform against the competition and measure your Twitter functionality, right today
If you really need one Reason to check out Agorapulse here it is.
They have some of the pricing of any of those Social media management tools.
Prices start at $49 each Month for small/solo companies with costs for large, medium and enterprise companies. You will find out more about pricing here.
I’ve A hunch that as soon as you check out Agorapulse for social media management, attempt A number of their free tools and also take the free trial for a spin, you will be as hooked as I am.