Intro Social Media Campaign Tools
You will find Many social media management tools, but one stands out amongst the audience more and more every year — Agorapulse. I have used Agorapulse for Social Media Management for a couple of years and I love it. In this post I discuss 12 Reasons Why I adore Agorapulse for Social Media Management and you will too. Social Media Campaign Tools
There Are Lots of social media management applications that Deserve a mention . I’ve used many of them including Hootsuite, Sprout Social, and Buffer.
I won’t go in their features . They are Solid options.
However, I changed to Agorapulse a few years ago It and Today has been my No 1 choice for social media management since that time. You may read about some of the attribute comparisons between Agorapulse along with other programs here.
But for the purposes of This post, I wish to focus on Agorapulse so it is possible to consider it.
It could literally be the Primary tool in Your arsenal! Agorapulse is kind of like a Swiss Army knife of social media direction.
Only, it doesn’t have a lot of features You never use, making you think”what is that used for?” . It’s practical, no-fluff and super simple to use.
Dare I say, it’s even enjoyable (but we’ll get to that). Let’s take a look at 12 Reasons why I love Agorapulse for social media management!
12 Reasons Why Agorapulse Kick Ass For Social Media Direction
Oh and Before I start… I should mention that I do not necessarily use each and every function at the exact same time. I do use a couple of other tools. But I love that Agorapulse includes a package of features that do cover the majority of your social media marketing requirements.
In fact, I Have been moving a lot of the features I use on programs over to Agorapulse. It’s difficult not to want to remain”in” this tool since it’s so user-friendly and enjoyable to use. I have also taken on a brand ambassador part with Agorapulse since writing this article. The post has been updated but my real love for this tool and the fact that I can not do with it in my arsenal hasn’t changed.
The Agorapulse Team And Staff
Let’s begin here. Because without this, the Rest of the things I adore about Agorapulse mean nothing.
Customer service is at the core of business at Agorapulse. If their customers are happy and using their tool in the best possible manner, (and they get results), then everything falls right into place. Their staff concentrates on customer experience more.
Agorapulse also listens About what works, what they are able to build and what needs improving. So, you are not just a customer but a part of a business. In reality, lots of the present features that I am about to talk about came out of opinions and customer recommendations.
Caring about clients Is Agorapulse has shot up the rankings as among the social media management programs with the reviews and customer satisfaction. Social Media Campaign Tools
I’ve summarized all 12 reasons why I love Agorapulse Below, but let us start with a video summary of their recent (awesome) upgrade — then I will break down the critical features. There’s a lot to like.
Impressive, right? Let us jump in and take a Closer look at the qualities of Agorapulse.
Easy Publishing And Scheduling
Now that We’ve covered off on the all-important Function of engagement (that is why I love Agorapulse the most), let’s take a peek at posting and scheduling.
As far as a publishing Tool goes, Agorapulse is one of the easiest I have used. It is a breeze to post to Twitter, LinkedIn, Facebook and Instagram (plus they have the new auto-posting function for Instagram as an official Instagram Partner).
You can customise the posts to match each platform. I most likely don’t even need to go into detail about this here, as it intuitive to use. You, (like me) need to be able to work out how to program an easy article, readily and without instruction.
Scheduling is simple with Agorapulse! I could.
- Publish instantly
- Queue my article (more of this later)
- Schedule the post in the future for a particular time and date.
It’s also easy to schedule the post to Go out on various platforms, on various occasions, while being optimised for all those platforms (altering the text or image size).
1 feature I particularly like is the capability Kind”@” and then the name of the user and Agorapulse will bring up the probable account you can pick from on Twitter and Facebook. See how Agorapulse suggests accounts when I begin entering their company name.
This helps you to tag profiles and pages fast And saves you time searching to add.
You can schedule to LinkedIn.
Print to LinkedIn with Agorapulse
We’ll get to Instagram in a moment, but for today, Please know that publishing your articles and scheduling beforehand on Agorapulse is super easy! And as I said, you can also currently auto-post to Instagram with Agorapulse as they are an official partner and also have access to that new attribute via Instagram’s API.
Oh and they have a pretty slick calendar view So you can see all your posts ready to go across all of the platforms.
And it is colour coded for folks like me That extra level of organisation that is visual. Winning!
There’s nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike a few other social media management tools, Agorapulse has only one column for me to respond to notifications and mentions.
To me, that’s”one task” to complete each day. And it is really almost enjoyable to clean out my inbox.
It is focused, it’s easy and it is super easy to Use, so you won’t miss a mention!
- Your accounts Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where each of the articles you need to examine or respond to can be found). Your inbox items are emphasized To Review for every platform as things.
- Tabs for Listening, Publishing, Fans and Followers, and Reports.
- An area for participation where you engage and respond via retweets likes or responses.
You can click on a user’s profile to enlarge it. You will then see all the information you want — directly within Agorapulse (like any previous interactions).
Expand a user profile to see your history!
Only one click and you will see if You’ve Got a History with the user and the conversations you have had before. This means you can give the ideal people the ideal attention at the right time.
Let us break this down a bit more…
I DMs I have and can certainly see how many mentions Inside my inbox. If I am looking at this tweet from Ravi, I can see just how many tweets I have to review and that I can review or react to his tweet. It’s the exact same for other channels that are social — your engagement all is in 1 area.
Never skip a mention in your inbox!
I know, I know, my inbox Is not empty in this screenshot. But it will be when I have finished writing this article! I don’t always get to tune zero daily however I get there often enough to LOVE that”Congratulations” display!
It’s simple to inspect your own references. You can Even filter by message or cite kind as follows.
Then only review the articles responded to or dealt with. As soon as a post is replied to by you, it is marked as reviewed.
Or you click on a place replying.
I could choose To answer (or reply from DM), review the post, assign it to get somebody else (more of that later), retweet it “like” the article — all from within precisely the exact same dashboard place on Agorapulse.
Choose how you will participate or process the mention or message.
It’s, if I change to Instagram, by Way of Example similar. I can see my recent engagement all, I can enlarge on posts or see more information about an individual. I can follow and unfollow. Social Media Campaign Tools
Switch between programs and accounts to Keep up with engagement!
Being able to see ALL of your comments is handy on Instagram, in which you usually can find the last 50 mentions on your feed. It’s impossible to keep up with mentions, In case you’ve got a high number of followers. Agorapulse changes that which is huge for influencers and brands.
Excited? You Can now participate with All your Mentions, even if you are a bit late getting to them.
And I can easily participate by Switching to Facebook.
Note. You’re able to engage on Facebook, Twitter, Instagram and YouTube but not LinkedIn at this stage (you can only publish to LinkedIn.
Agorapulse keeps all of my participation in 1 area.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Best Advocates
When it comes to social media it’s not about Collecting followers. It is about engaging with them.
Like I shared previously, Agorapulse allows me to Easily track and participate with my best advocates using the”Fans and Followers” feature. From within your Twitter account, you click on”Fans and Followers” and then filter your search under”All”,”Favorites” or”Top” users as per below.
In this case I hunted on my top 100 users below “TOP”.
You can add a star to profiles to “favorite” folks you would like to follow closely in Agorapulse. This way, you have their posts readily accessible in their own thread! It’s easy retweet their articles and to engage with them!
You see rankings for your following in only About every profile view on Agorapulse.
- Engaged — the person has said you (directly, or through a reply to a dialogue ) or sent you a DM.
- Ambassador — this individual has retweeted posted or you links to your site.
- Influencer — this individual is often retweeted (over 20 times during the previous 30 days).
In Nicky’s situation, She’s all 3 with respect to my @sociallysorted Twitter accounts. Nicky is somebody I should be engaging with (and I do! ) ) .
On Facebook Function shows you who’s mentioned your webpage, and the number of times they’ve enjoyed and commented or delivered a message, in addition to their last interaction with you. It is also possible to ban them from within Agorapulse, but I hope that happens!
On Instagram you Will see who has left comments on your post, their followers/followed that is total counts and you are able to follow or unfollow from inside Agorapulse.
These metrics give you a clear image of who Follows you, boosts you and participates with you the maximum.
- Set up custom groups of followers within Agorapulse’s dashboard
- Search on all their interactions
- Search on their messages, and
- Add private notes.
When you have all It to take part in communication with those individuals — surprise and delight them in some way maybe reach out to them to thank them! Social Media Campaign Tools
Advanced Monitoring, Reviews And search
Think of Agorapulse as your own Private investigator that is personal. You can use the Tracking function on Instagram to.
- Hashtag that is perform hunts.
- Perform location hunts.
What is so great about this? It opens up a whole new World of possibility for finding (and joining) talks about any topic you like (like your brand).
The potential for location-based businesses is huge With this attribute, particularly tourism.
When it comes To reports, Agorapulse actually excels. With one click you can make a report that’s not difficult to decode and simple to produce. GREAT for showing customers!
Agorapulse Reports enable you to break your Audience in a means that makes sense.
The Comprehensive reports can also help you locate a range Information such as.
- Your best performing content (ie articles, tweets etc) based on engagement and attain
- Development metrics with time. Agorapulse provides you a fast reading re whether a metric is decreasing or increasing over a time and compares metrics over time.
- Community management data such as reaction time and response rate
- Benchmarking your Facebook Page against opponents
Your best performing material is analysed and Presented in report form. You may even download it as a csv file to reveal it the most.
For social media supervisors and agencies this is Huge, as it allows you to supply information that is easy-to-read to your clients.
You can take a glance in your competition!
Just about everyone I know who uses Agorapulse to get Social media direction raves about the reports. They’re fairly special;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is similar to Paradise to me. Agorapulse describes it as being in a position to”tag, rename, conceal, delete or assign content… while you sleep”. All by using Moderation Rules.
I love this function on Twitter, where the Auto-thankyous, Auto-engagements and Auto-DMs drive me bat-shizz mad.
With Agorapulse I can deal with them in two Ways.
- I can filter my DMs therefore I really don’t see most of them at the first place. This is where the magic occurs. You can set up filters to weed out”most” of those bad DMs. Not all (sigh) but most.
- I will filter my feed by DMs or even Mentions. I visit DMs and clean them out. To be fair I get so many DMs that are spam these days, it is hard not to miss the good ones. Auto DMs have literally made DMs useless to me, which is a shame.
Moderation and filtering functions for all accounts Types but I mainly use it for Twitter to”markers as reviewed” all the Auto DMs that come through saying”thanks to following”.
It filters out The auto-DMs, and yes I’m sad that it catches some actual ones also, but you’ve got to choose your battles!
And the moderation principles are not about spam. You can use them in many ways to
- Filter out content to be responded to — on any stage. Maybe you wish to have all of the posts featuring a hashtag to be labeled in a manner that is certain — so you can respond to them.
- Filter out those individuals that are SUPER engaged and post all of the time so that you don’t have to see every Tweet in Agorapulse — just repond to them or in Twitter.
- Create custom tags such as tweets and comments so you can categorize and search on these!
- Create customized searches for keywords which you need to monitor
- If you have one of those”big” level accounts (greatest for smaller agencies) you can have posts delegated to a team member (see 11 below).
Basically the moderation function is another Bonus motive to think about Agorapulse for social media management.
A Killer Mobile App
If you are about and out And you will need to clean your inbox, the more Agorapulse program is.
It’s available on iOS and Android and it is super slick to use. I often prefer to use the program vs desktop computer to process my inbox as it’s really simple to review and procedure messages and mentions. Social Media Campaign Tools
Agorapulse’s queue feature allows you to publish Your content on a replicated, evergreen basis using intelligent categories — much like the way in which Meet Edgar allows you to set articles to be scheduled at certain times of day based on certain categories. It is used by me to Twitter and Facebook.
If you are using a tool and Need to Cut costs, then contemplate Agorapulse’s evergreen content feature instead (and you have the bonus of all of the additional Agorapulse features).
Here are a Couple of things Agorapulse for replicated, content that is queued.
Setting Up Your Queue Categories Is Super Easy.
With Agorapulse title and it’s super easy to set up Your queue catogories, and add your schedule for articles to be printed on. Then of adding content, the process is intuitive. As you can see, it’s a slick dash (the user experience is amazing ).
Firstly, put your content up and You Have to name Classes (all colour-coded and prepared for action!) .
Setting up your classes is simple… and color-coded!
When You’ve set up your categories, all you have to Do is add times like this, to the program.
Then I need to include content to each of those category queues!
Easily Preview Content For Every Social Network.
Agorapulse gives You a preview of the post, to explain to you how it will look on the platform you choose when you print its newsfeed.
Choose to Schedule your articles or include every post to your choice’s Queue. This component is easy, as you have already set your queue up in Step one. Your Queue, full of articles (and ready to go) will appear something like this.
Once a post is published, It Is Going to return to the Bottom of the lineup, waiting to be queued.
Aside from utilizing the function for repeated Content, you can even choose to either.
- Add a post to the program as normal or
- Repeat your article a certain number of times (when you do so you will place the minimum number of times between repeats of the post). Note you could accomplish this for Facebook but you have to be aware of the Twitter rules from content see below.
You Can Pause The Queue (Instantly, And At Any Time).
I love that Agorapulse has added a pause button. If a catastrophe is or it is not great timing to post, you can pause the queue.
Maybe You need to pause a lineup of posts At Christmas… it is easy with the pause button!
Meet Edgar includes a pause button and it was something I actually wanted to see which I opted to replace it with. I requested Agorapulse to include one plus they did (they always listen never be afraid to mention tips or provide opinions!) .
Utilize The Queue Function
The queue function could be for announcing useful Events such as a Facebook Live (should you hold them to a weekly or regular basis). Share your articles that needs to go out at a certain time of the week in a queue. I’d recommend you vary the articles a little to keep the material fresh and more eye-catching.
This works with Twitter but with for Facebook Have to check at some”changes” into Twitter’s terms of usage…. Social Media Campaign Tools
Twitter And Agorapulse
Twitter posted about new Guidelines or”rules” for repeated or duplicate content in February 2018. You may read about it here.
The principles Aren’t Actually new as addressed by Agorapulse’s CEO Emeric Ernoult. It’s just that they’re currently making a bigger point of saying they’ll apply them.
Fundamentally this mean that we can Simultaneously post content that is equal or similar . This also applies to replicate content in the account.
Lets’s take a look at how you can still post to Twitter with Agorapulse whilst complying with the rules, so the rules are complied with by you, once you draft an image similar to you to post to Twitter.
Notice You Could elect to to queue or schedule Your post to Twitter. Here is where we have to consider the rules of Twitter and comply with them. You can do this a couple ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content To Twitter Accounts
If you look more closely At the picture above, you will realize that Agorapulse blocks my ability to place replicate content. The tool recognises that I am submitting to Twitter! This helps ensure that Twitter’s guidelines are adhered to by me.
Content Variation Tips
Here is the way I utilize Agorapulse to save loads of Time and stay out of Twitter Jail. Together with Agorapulse, you currently have two choices for repeating a hyperlink.
- You can opt to Schedule your article once (or more than once in the event that you vary it). To do so, simply add your post, then choose the date and time you would like it to head out at. If it will be printed more than once, you will need to edit the replicated or replicate tweets so they’re not”duplicate” content. More of that is below.
- More than once with variations or you can choose to Queue your article once. Agorapulse recommends this. When you’re queueing articles for Twitter, be certain that you don’t choose the option to”re-queue multiple occasions.” This is where you’d end up in breach of Twitter’s rules, although you can still use this feature for other platforms. When I choose to do it this way, I make sure it’s a special place, then add it on the top or bottom of this queue (ie I select”queue next” or”queue last”).
I also utilize Advanced Scheduling to Publish 1 tweet, set that tweet to repeat a certain number of occasions. Below, I have set it to article than every 7 Days, and up to 6 repeats. Just don’t forget to edit the repeats!
I can see, After I schedule the 6 x repeats Those articles in my schedule. I would go directly in and change them to hashtags, emojis, images or text. Do this immediately — don’t do it or you will forget.
Note. It’s Ok when you edit your posts, if the connection stays the same. It is the text that you have to change each time.
I had been using Advanced Scheduling in this way For a while now to post fresh content well before the new”rules” have been announced. I like to mix up this and it is better for engagement.
Do not forget Bulk Upload! Agorapulse also allows you to bulk upload up to some 100 pieces of content simultaneously by using a pre-populated CSV file. Including your photographs and can incorporate articles! You can use this save hours and to curate content from different websites!
What is Coming For Queued Content?
The staff at Agorapulse is currently functioning on a Tool to produce people the variants of tweets, so we can still get out content and play nice with Twitter. This is new functionality that will enable us to repeat our tweet variations in the one interface. I am awaiting it. I am sure it will be a timesaver! Social Media Campaign Tools
Team Communication and Delegation
As Simple as Agorapulse would be to utilize, you Don’t have to do all the checking and engagement yourself… It’s a fantasy for delegation.
If you are a member of Agorapulse’s Large level Account (beginning at $199 per month), then it’s possible to update to staff approval whereby you are able to assign tasks and approve messages across multiple staff members.
This is GREAT for customer support brilliance.
This attribute is a good, if you are a growing team One to upgrade to.
Oh and guess what? Remarks and teamwork happens in Real time. If Jess and Joe are online at the exact same time working on precisely the exact same accounts, there will not be double-up. You can see exactly what your staff is performing in real time.
Posting To Instagram
Agorapulse is A spouse. This suggests that they are among the first tools to get access to the API to allow auto-posting to Instagram which is HUGE of Instagram!
If you have one of the Company accounts with Agorapulse you can now auto-schedule into Instagram. This usually means you can organize your articles ahead of time and click to post on your telephone whenever you are ready OR you are able to auto article.
Make sure that you don’t forget to engage if You autopost….posting is merely part of the procedure. You have to follow up on replies and comments.
I Think That Agorapulse is the only tool Offers both scheduling and auto-scheduling to Instagram in addition to monitoring and reporting… so it’s a win-win-win in case you’ve got a business account. Instagram tools that give you reports are a fee!
All you need To do is.
- Download the Agorapulse app and hook your Instagram account .
- On Your program or background computer, schedule your Instagram post (add photo and caption) then schedule the time and date that you want to print it. You may choose to change on Auto-scheduling or you can use the app place the picture and to connect through to Instagram.
- When it is time if you post will get a notification via your program. Simply click”Publish” and you’ll be switched through to the Instagram app.
- Post as you would ordinarily on Instagram. Your copy/description will be copied and you need to paste it. Check you have additional as necessary and you’re good to go!
Again, I am super impressed that Agorapulse has Added another feature that would ordinarily require us to use the newest attribute and another tool makes it even better. Bringing these tools saves you time AND money and is a key reason why I adore Agorapulse for Social Media Management.
Responding To Advertisement Comments
Here is where we get to Some attributes which are for the level of membership Agorapulse.
The ability to respond to ad comments Begins at Moderate Level of Membership (starting at $99 per month)
Keeping up with comments on ads is difficult for Equally Facebook and Instagram ads. Agorapulse lets you see them and participate with them and pulls from the ad comments to your own inbox.
If advertisements run and understand what it is like to keep up With the comments (including the spam), then you’ll know that this function is bliss for ad managers and webpage admins. Bliss. Social Media Campaign Tools
Bonus Free Tools
You can take Advantage of these tools on their site.
- A Facebook Page Barometer — also to test your engagement, and to see how well your fan fares from the peers.
- A Twitter Analytics Report Card — to compare multiple twitter accounts, see how you perform against the competition and quantify your Twitter performance, right today
If you really need one Reason to test out Agorapulse here it is.
They have some of the pricing of any of the Social media management applications.
Prices start at $49 per Month for small/solo companies with increasing prices for enterprise, large and medium businesses. You will discover more about pricing here.
I have A hunch that once you check out Agorapulse for social media management, attempt Some of the free tools and also take the free trial for a spin, you will be as hooked as I am.