Background Social Media Campaign Management
You will find Many social media management tools, however, one stands out among the crowd more and more each year — Agorapulse. I have used Agorapulse for Social Media Management for a few decades and I love it. In this article I share 12 Reasons Why I love Agorapulse to Social Media Management and you will too. Social Media Campaign Management
There are many social media management tools that Deserve a mention here. I have used many of them at one time or another, including Hootsuite Sprout Social, and Buffer.
I will not go in their features . They are Solid options.
However, I changed to Agorapulse a Couple of Years ago It and now has been my No 1 choice to social media management since that time. You may read about a number of the feature comparisons between Agorapulse and other platforms .
But for the purposes of This informative article, I want to focus on Agorapulse so it is possible to consider it as a tool in your arsenal.
It could be the Primary tool in Your arsenal! Agorapulse is kind of like a Swiss Army knife of social media direction.
Only, it doesn’t have features that are extraneous That you never use, making you think”what’s that used for?” . It is sensible, no-fluff and super simple to use.
Dare I say, it is even fun (but we will get to this ). Let’s take a peek why I love Agorapulse for social media management!
12 Reasons Why Agorapulse Kick Ass For Social Media Management
Oh and Before I start… I should mention that I do not necessarily use each and every function at the exact same moment. I do use a couple of tools. But I really like that Agorapulse includes a suite of features that do cover most of your social media marketing requirements.
In fact Have been gradually moving a lot of the attributes I use on tools around to Agorapulse. It is hard not to want to remain”in” this tool as it’s so user-friendly and fun to use. I have taken on a brand ambassador role with Agorapulse considering writing this article. The post was updated but my genuine love for this tool and the fact I can not do without it in my toolbox has not changed.
The Agorapulse Team And Staff
Let us begin here. Because with this, the Remainder of the things that I adore about Agorapulse imply nothing.
Customer support is at the core of business Agorapulse. If their clients are happy and utilizing their instrument in the best possible way, (and they get results), then everything falls right into place. Their team concentrates than anything else.
Agorapulse also listens To customers about what works, what they are able to build and what needs improving. You are not just a client but part of a company where your voice will be observed. In reality, lots of the features I am going to speak about came out of opinions and customer testimonials.
Caring about clients Is why Agorapulse has shot up the ranks as among those social media management programs with the best reviews and customer satisfaction. Social Media Campaign Management
I’ve summarized all 12 reasons why I like Agorapulse Below, but let us start with a video overview of the recent (awesome) upgrade — then I will break down the key capabilities. There is a lot to like.
Impressive, right? Let’s jump in and choose a Closer look at the qualities of Agorapulse.
Easy Publishing And Scheduling
Now that We’ve covered off on the all-important Purpose of participation (which is the reason why I adore Agorapulse the most), let’s take a look at scheduling and posting.
Just as a publishing Tool goes, Agorapulse is one. It’s a cinch to post to Twitter, LinkedIn, Facebook and Instagram (and they have the newest auto-posting work for Instagram as a formal Instagram Partner).
The articles can be easily customised by you to suit each platform. I probably don’t even need to go into detail about this , as it is super intuitive to use. You, (like me) should be able to work out how to schedule a simple post, easily and without education.
Scheduling is easy with Agorapulse! I could.
- Publish instantly
- Queue my article (more of this later)
- Schedule the post later on for time and a particular date.
It’s also easy to schedule exactly the post to Head out on various platforms, on various times, while being optimized for those platforms (changing the text or picture size).
1 feature I especially like is the capability to Type”@” and then the name of the consumer and Agorapulse will bring up the probable accounts you are able to pick from on Twitter and Facebook. See how Agorapulse suggests accounts when I begin entering their company name.
This helps you to label profiles and pages fast And saves you time looking to include.
You could schedule to LinkedIn.
Publish to LinkedIn with Agorapulse
We will get to Instagram in a minute, but for today, Please know that publishing your articles and scheduling in advance on Agorapulse is easy! And as I said, it is also possible to now auto-post into Instagram with Agorapulse since they are an official partner and have access to this new attribute via Instagram’s API.
Oh and they have a Fairly slick calendar view also, So you are able to see all your posts ready to go across all of the programs.
And it is colour coded for people like me who need That extra level of visual organisation. Winning!
There is nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike a few other social media management applications, Agorapulse mentions and has 1 pillar for me to respond to notifications.
To me, that’s”one task” to complete each day. And it’s actually almost enjoyable to clear out my inbox.
It’s focused, it’s easy and it is easy to Use, and that means you won’t miss a mention!
- Your accounts on Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where each of the articles you need to review or respond to can be found). Your inbox items are highlighted as things To Inspection for each stage.
- Tabs for Publishing, Listening, Fans and Followers, and Reports.
- An area for participation in which you engage and respond via retweets likes or replies.
You can click on a user’s profile to expand it. You will then see all the information that you need — directly within Agorapulse (including any previous interactions).
Expand an individual profile to realize your history!
If you have a Only one click and you can see History with the consumer and the conversations you have had before. This means you may give the people the right attention at the time.
Let us break this down a little more…
I can see how many mentions and DMs I have Inside my inbox. If I am looking at this tweet from Ravi, I will see how many tweets that I have to review and I can review or respond to his tweet. It’s the same for channels — all of your participation is in 1 place.
Never miss a mention in your inbox!
I know, I know, my inbox Isn’t empty in this screenshot. When I have finished writing this post but it’s going to be! I don’t always get to tune zero every day however I get there often enough to LOVE that”Congratulations” display!
It’s easy to check your own references. You can Filter by cite or message kind as follows.
Only review the articles replied to or dealt with. It is marked as reviewed once you respond to a post.
Or You Just click on a post to critique it without replying.
I could select To answer (or answer from DM), examine the post, delegate it for someone else (more of that later), retweet it or”like” the post — all from within precisely the same dashboard place on Agorapulse.
Choose how you will participate or procedure the mention or message.
If I switch to Instagram it’s similar. I am able to view my recent engagement all, I see more information or can enlarge on articles. I unfollow and may follow. Social Media Campaign Management
Easily switch between accounts and programs to Keep up with engagement!
Being able to see your comments ALL are handy on In which you usually can see the past 50 mentions on your own feed. It is impossible to maintain with mentions if you’ve got a high number of followers. Agorapulse alters all that which is huge for influencers and brands.
Excited? Now you can engage with All your Mentions when you are a little late getting to them.
And Needless to Say, I could also participate by Switching to Facebook.
Note. You can engage on Facebook, Twitter, Instagram and YouTube although maybe not LinkedIn at this point (you can only print to LinkedIn.
Agorapulse retains my engagement in one place all.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Finest Advocates
When it comes to social media it’s not about Collecting followers. It’s about participating with them.
Like I shared previously, Agorapulse enables me to Easily monitor and participate with my best advocates employing the”Fans and Followers” attribute. From within your Twitter accounts, you click on”Fans and Followers” then filter your search under”All”,”Favorites” or”Top” users according to below.
On my top 100 users I hunted in this scenario under “TOP”.
You can add profiles and a celebrity to “favorite” people that you want to follow carefully in Agorapulse. This way, you have their articles accessible in their very own thread! Now it’s easy retweet their articles and to engage with them!
You see rankings for your following in only About every profile view on Agorapulse.
- Engaged — the person has said you (directly, or through a reply to a dialogue ) or sent you a DM.
- Ambassador — this individual posted links to your site or has retweeted you.
- Influencer — this person is often retweeted (over 20 times during the previous 30 days).
In Nicky’s case, she is all 3 with respect to my @sociallysorted Twitter accounts. Nicky is somebody I ought to be participating with (and I do! ) ) .
On Facebook, this Function shows you who’s said your webpage, and how many times they have enjoyed and commented or delivered a message, as well as their last interaction with you. It is also possible to prohibit them from your page from within Agorapulse, but I hope that happens infrequently!
On Instagram you Will see who has left comments their followers/followed that is complete counts and you can trace or unfollow from within Agorapulse.
You are given a clear picture of who by these fundamental metrics Follows you, boosts you and engages with you the most.
- Set up custom classes of followers inside Agorapulse’s dashboard
- Search on all their interactions
- Search in their own messages, and
- Add private notes.
When You’ve Got all of this info you can use It to take part in communication with those individuals — surprise and delight them in some way maybe reach out to thank them! Social Media Campaign Management
Advanced Monitoring, Search And Reports
Think of Agorapulse as your personal Private investigator. You can use the Tracking function on Instagram to.
- Hashtag that is perform hunts.
- Place that is perform hunts.
What is so great? It opens up a whole new World of chance for locating (and linking ) conversations around any topic you like (including your manufacturer ).
The potential for businesses is enormous Particularly tourism.
When it comes To reports, Agorapulse really shines. With one click you can create a report that is not difficult to decode and easy to create. GREAT for showing customers!
Agorapulse Reports help you to break your down Audience in a means that makes sense.
The Comprehensive reports can help you locate a range Information including.
- Your best performing articles (ie posts, tweets etc) based on participation and reach
- Evolution metrics over time. Agorapulse automatically compares metrics and provides you a reading re whether a specific metric is decreasing or increasing over a time.
- Community management statistics like reaction time and response speed
- Benchmarking your Facebook Page against opponents
Your material is easily analysed and Presented in report form. You may also download it as a csv file to show the people/clients/team that needs to see it the most.
For social media managers and agencies that this is Enormous, as it allows you to supply your clientele with data that is easy-to-read.
It is also possible to take a peek at your competitors!
Just about everybody I know who uses Agorapulse to get Social media direction raves about the reports. They are fairly special;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is similar to Heaven to me. Agorapulse describes it as being in a position to”tag, rename, conceal, delete or assign articles… while you sleep”. By using Moderation Rules all.
In which the I love this function on Twitter Auto-thankyous, Auto-engagements and Auto-DMs push me bat-shizz mad.
With Agorapulse I will deal with them in 2 Manners.
- So I really don’t see almost all of them at the first 17, I can filter my DMs. This is where the magic occurs. You can set up filters to weed out”many” of the bad DMs. Not all (sigh) but most.
- I will filter my feed by Mentions or DMs. Clear them out and I typically visit DMs. To be honest I get numerous DMs which are spam nowadays, it is hard not to miss the good ones. Automobile DMs have made DMs useless to me personally, which is a true shame.
Moderation and filtering functions for all account Types but I mostly use it for Twitter to”mark as reviewed” all the Auto DMs that come through saying”thanks to following”.
It filters out The auto-DMs, and yes I’m sad that it grabs some actual ones as well, however you have to pick your battles!
And the moderation principles are not about spam. You can use them in several ways to
- Filter content out to be responded to. So you can respond to them — you want to have of the posts featuring a hashtag to be tagged in a way.
- Filter those people that are SUPER out and post all the time so that you don’t have to observe every Tweet in Agorapulse — just repond to them sometimes or natively in Twitter.
- So you can categorize create custom tags such as comments and tweets and research on them afterwards!
- Create customized searches for keywords which you need to monitor
- If you’ve got one of the”big” amount accounts (best for small agencies) you can have posts delegated to a team member (see 11 below).
Fundamentally the moderation purpose is another Bonus reason to think about Agorapulse for social media direction.
A Killer Mobile App
If you are around and out And you will need to clear your inbox, the more Agorapulse program is something that you will love.
It’s available on iOS and Android and it is super slick to use. I often prefer to use the app vs desktop computer to process my inbox as it is so easy to review and process mentions and messages. Social Media Campaign Management
Agorapulse’s queue feature Permits You to publish Your articles on a repeated, evergreen basis utilizing smart categories — a lot like the manner by that Meet Edgar permits you to set articles to be scheduled at certain times of day based on certain categories. It is used by me to Twitter and Facebook.
If you are currently using a tool and want to Cut costs, then contemplate Agorapulse’s evergreen content feature instead (and you have the bonus of all the additional Agorapulse features).
Here are a few things Agorapulse for replicated, content that is queued.
Setting Your Queue Categories Up Is Super Easy.
With Agorapulse title and it is super easy to set up Your queue insert your program to get articles to be printed on, and catogories. Then the process of adding content is very intuitive. As you can see, it’s a slick dashboard (the user experience is awesome).
Firstly, put your articles up and You Have to name Categories (all colour-coded and prepared for action!) .
Setting up your categories is easy… and color-coded!
Once you’ve set up your categories, all you Need to Do is add instances to the program, like this.
Then I need to include amazing content to each of the category queues!
Easily Preview Content For Each Social Network.
Agorapulse gives You a preview of the article, to explain to you how it’ll appear on the platform you choose when you publish its newsfeed.
Choose to Schedule your articles to a specific time slot, or include every post to the Queue of your selection. This component is simple as you’ve already set your queue up in Measure one. Your Queue, full of posts (and ready to go) will appear something like this.
Once a post is published, it will return to the Bottom of this queue, waiting to be queued again.
Apart from using the operate for perennial Content, you might decide to .
- Add a post to the schedule as normal or
- Replicate your article a specific number of times (when you do this you may place the minimum amount of times between repetitions of this post). Be aware you could do this for Facebook but you need to know about the Twitter rules see below.
You Can Pause The Queue (Quickly, And At Any Time).
I love that Agorapulse has added a pause button. If a disaster is or for some reason it is not fantastic timing to post, it is easy to pause the queue.
Perhaps you want to pause a queue of posts At Christmas… it’s simple with the pause button!
Meet it was something and Edgar includes a pause button That I actually wanted to see in almost any instrument that I opted to replace it with. I requested Agorapulse to add one plus they did (they always listen never be afraid to mention suggestions or provide opinions!) .
Utilize The Queue Function
The queue function could be handy for announcing Events such as a Facebook Live (should you hold them on a weekly or regular basis). Share your articles that must go out weekly in a queue. I would recommend a bit varies the posts to keep the content fresh and.
This works but with Have to look at a few”changes” into Twitter’s terms of usage…. Social Media Campaign Management
Twitter And Agorapulse
Twitter posted about fresh Guidelines or”rules” for repeated or duplicate content in February 2018. You may read about it here.
The rules Aren’t Really fresh as discussed in this informative article by Agorapulse’s CEO Emeric Ernoult. It’s just that they’re making a larger point of saying they will be enforced by them.
Fundamentally this mean that we can no more Simultaneously post articles that is identical or similar to numerous accounts. This also applies to replicate content.
Let us take a look Twitter with Agorapulse whilst complying with the principles, so the rules are complied with by you once you draft an image like you to post to Twitter.
Notice that you can elect to queue or program Your post to Twitter. Here is where we need to consider Twitter’s rules and comply with them. You can do this a couple of ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content To Twitter Accounts
If you look more closely At the picture above, you will see that Agorapulse blocks my ability to post duplicate content. The tool recognises that I am posting to Twitter! This helps ensure that Twitter’s guidelines are adhered to by me.
Content Demo Tips
Here is the way I use Agorapulse to save loads of Time and remain from Twitter Jail. Together with Agorapulse, you have two options for repeating a hyperlink.
- You can choose to Schedule your article once (or more than once if you change it). Simply put in your post, to do this, then choose the date and time you would like it to go out at. If it will be published more than once, you will need to edit the replicated or duplicate tweets so that they’re not”duplicate” content. More of that is under.
- You can opt to Queue your article once or more than with variations. Agorapulse recommends this. When you’re queueing content for Twitter, make certain you don’t choose the option to”re-queue multiple times.” This is where you’d end up in breach of Twitter’s rules, although you are still able to use this feature for other platforms. When I decide to do it this way, I make sure it’s a special place, then add it to the top or bottom of this queue (ie I choose”queue alongside” or”queue last”).
I also utilize Advanced Scheduling to Publish one tweet, and then set that tweet to replicate a certain number of times. Below, I have set it to article more frequently than every 7 Days, as well as 6 repeats. Just don’t forget to edit the repeats!
I can easily see, once I schedule the 6 x repeats Those posts in my schedule. I’d go directly in and change them to text that is new, emojis, pictures or hashtags. Do this immediately — don’t do it or you will forget.
Note. It is Okay when you edit your posts if the link stays the same. It’s the text that you have to change each time.
I had been using Advanced Scheduling in this manner For a while now to post fresh content — well ahead of the new”rules” were announced. I like to mix this up and it’s better for engagement.
Do not forget Bulk Upload! Agorapulse also permits you to upload around some 100 parts of content simultaneously using a CSV file. This includes your photos and can incorporate content! You might also use this to curate content from other sites and save hours!
What is Coming To Queued Content?
The staff at Agorapulse is working on a Tool to make people the variations of tweets, therefore we play nice and can still get content out. This is new functionality that will let us repeat our tweet variants in the one interface that is simple. I’m awaiting it. I’m sure it will be a timesaver! Social Media Campaign Management
Team Communication and Delegation
As easy as Agorapulse is to use, you Do not need to do all of the checking and engagement yourself… it is a dream for delegation.
If you are a member of Agorapulse’s Large level Accounts (starting at $199 per month), then it’s possible to upgrade to staff approval whereby you can assign tasks and approve messages across multiple team members.
This is very good for customer service brilliance.
This feature is a good, if you are a growing group You to update to.
Oh and guess what? Comments and teamwork occurs in Real time. So if Jess and Joe are online at the exact same time working on the same account, there will not be double-up. You can see exactly what your team is currently doing in real time.
Posting To Instagram
Agorapulse is A proud partner that is Instagram. This also suggests they are among the very first tools to acquire access to Instagram’s API to allow auto-posting to Instagram that is HUGE!
If you have one of the Company accounts with Agorapulse you can to Instagram. This means that you can now organize your content ahead of time and click whenever you’re ready OR you can, to post in your phone auto article.
Make sure that you don’t forget to engage if You autopost….posting is merely part of the process. You need to follow up on answers and comments.
I Think That Agorapulse is the only tool which Offers both scheduling and auto-scheduling to Instagram as well as reporting and monitoring… so it is a win-win-win in case you have a company account. Instagram tools that give you reports are a separate fee!
All you Want To do would be.
- Download the Agorapulse app and hook your Instagram account.
- On Your app or desktopcomputer, schedule your Instagram article (add picture and caption) then schedule the time and date you want to publish it. You may choose to switch on Auto-scheduling or you can use the program to connect through to Instagram and place the picture.
- When it is time if you post , will receive a notification through your program. Simply click”Publish” and you will be changed through to the Instagram program.
- Article as you would ordinarily on Instagram. Your copy/description is going to be copied and you need to glue it. Check you are ready to go and you have additional as necessary!
I am super impressed that Agorapulse has Added another feature that would ordinarily require us to use the newest auto-post attribute and a separate tool makes it even better. Bringing these tools saves you time AND money and is a reason why I love Agorapulse for Social Media Management.
Responding To Ad Remarks
Here’s where we get to Some features that are for the degree of membership Agorapulse.
The capability to respond to ad comments Begins at Medium Level of Membership (beginning at $99 a month)
Keeping up with opinions on ads is hard for Facebook and Instagram advertisements. Agorapulse pulls to your own inbox from the ad comments and allows you to see them and engage with them.
If you know what it is like to maintain and run advertisements With the remarks (including the spam), then you’ll know that this purpose is bliss for advertising managers and page admins. Bliss. Social Media Campaign Management
Bonus Free Tools
You can also choose Advantage of these tools on their website.
- A Facebook Page Barometer — to see how well your lover fares against your peers, and to test your engagement.
- A Twitter Analytics Report Card — to compare multiple webpages accounts, see how you perform against the competition and quantify your Twitter functionality, right now
If you really want one Reason to test out Agorapulse here it is.
It is affordable.
They have some of the pricing of any of the Social media management tools.
Prices start at $49 per Month for small/solo businesses with increasing prices for large medium and enterprise businesses. You can discover more about pricing here.
I have A hunch that as soon as you check out Agorapulse for social media direction, attempt A number of the tools and also choose the free trial to get a spin, you’ll be hooked as I am.