Intro Social Media And Your Business
There are Many social media management tools, but one stands out among the audience more and more each year — Agorapulse. I’ve used Agorapulse for Social Media Management for a couple of years now, and I love it. In this article I discuss 12 Reasons Why I love Agorapulse for Social Media Management and you will also. Social Media And Your Business
There Are Lots of social media management applications that Deserve a mention . I’ve used many of these at one time or another, such as Hootsuite Sprout Social, and Buffer.
I won’t go into their features here. They’re Solid choices.
However, I changed to Agorapulse a Couple of Years ago It and now has been my 1 choice to social media management since that time. You can read about some of the attribute comparisons between Agorapulse and other programs .
But for the purposes of This post, I want to focus on Agorapulse so you can consider it as a tool in your toolbox.
In fact, it may literally be the main tool in Your arsenal! Agorapulse is kind of like a Swiss Army knife of social media direction.
Only, it doesn’t have too many features You never use, which makes you think”what’s that used for?” . It is practical, no-fluff and super easy to use.
Dare I say, it’s even fun (but we’ll get to that). Let’s take a peek at 12 reasons why I love Agorapulse for social media direction!
12 Reasons Why Agorapulse Kick Ass For Social Media Management
Oh and Before I begin… I must mention that I don’t always use each and every function in precisely the exact same time. I do use a couple of different tools. However, I love that Agorapulse includes a package of features that do cover the majority of your social media marketing needs.
In fact, I Have been slowly moving a lot of the features I use on tools over to Agorapulse. It is difficult not to wish to remain”in” this instrument as it’s so user-friendly and fun to use. I have taken on a new ambassador role with Agorapulse considering writing this article. The article was updated but my genuine love with this particular tool and the fact I can’t do with it in my arsenal hasn’t changed.
The Agorapulse Team And Staff
Let us begin here. Because without this, the Rest of the things that I love about Agorapulse imply nothing.
Customer service is at the core of company at Agorapulse. If their clients are happy and using their instrument in the finest possible way, (and they get results), then everything falls right into place. Their staff concentrates more than anything else.
Agorapulse also stinks About what works, what needs improving and what they can build next. Thus, you are not only a customer but part of a business where your voice will be heard. In reality, many of the current features that I am going to talk about came from feedback and client testimonials.
Caring about clients Is why Agorapulse has shot up the rankings as among those social media management tools with all the best reviews and customer satisfaction. Social Media And Your Business
I’ve all outlined 12 reasons why I like Agorapulse Below, but let’s begin with a video overview of their recent (awesome) update — then I will break down the critical capabilities. There’s a lot to like.
Impressive, right? Let’s jump in and choose a Closer look at the qualities of Agorapulse.
Easy Publishing And Scheduling
Now that we have covered off on the all-important Purpose of engagement (that is why I adore Agorapulse the most), let’s take a peek at posting and scheduling.
Just as a publishing Tool goes, Agorapulse is one. It’s a cinch to post to Twitter, LinkedIn, Facebook and Instagram (plus they have the new auto-posting function for Instagram as an official Instagram Partner).
The articles can be easily customised by you to match each platform. I don’t even have to go into detail about this , as it intuitive to use. You, (like me) should be able to work out how to program an easy post, easily and without education.
Scheduling is easy with Agorapulse! I could.
- Publish immediately
- Queue my post (more of that later)
- Schedule the post later on for time and a specific date.
It’s also easy to schedule exactly the post to Go out on different platforms, on various occasions, while being optimised for those platforms (changing the text or picture size).
1 feature I particularly like is the ability Kind”@” and the title of the consumer and Agorapulse will bring up the possible account you are able to choose from on Twitter and Facebook. See Agorapulse suggests extra accounts once I start entering their business name.
This helps you to tag profiles and pages fast And saves you time looking for the right folks to add.
You could even schedule easily to LinkedIn.
Easily publish to LinkedIn with Agorapulse
We’ll get to Instagram in a moment, but for today, Please be aware that publishing your articles and scheduling beforehand on Agorapulse is easy! And like I said, it is also possible to currently auto-post into Instagram using Agorapulse since they are an official partner and have access to that new attribute via Instagram’s API.
Oh and they have a Fairly slick calendar view That means you can see all of your posts ready to go across all the platforms.
And it’s color coded for folks like me That extra amount of organisation that is visual. Winning!
There is nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike a few other social media management tools, Agorapulse mentions and has just 1 pillar for me to react to notifications.
To me, that is”one task” to finish every day. And it’s actually almost enjoyable to clean out my inbox.
It is focused, it is simple and it is simple to Use, and that means you won’t miss a mention!
- Your accounts on Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where each of the articles you need to review or respond to are available ). Your inbox items are highlighted To Inspection for each stage as things.
- Tabs for Publishing, Listening, Fans and Followers, and Reports.
- An area for engagement where you participate and respond via replies, retweets or likes.
You can also click on a user’s profile it. You’ll then see all the information you want — right within Agorapulse (including any previous interactions).
Expand your history to be seen by an individual profile!
Only one click and you will see if you have a History with the conversations and the user you’ve had before. This means you can give the right people the ideal care at the right time.
Let us break this down a little more…
I can see how many mentions and DMs I’ve Inside my inbox. If I am looking at this tweet from Ravi, I can see just how many tweets that I have to review and that I can review or react to his tweet. It’s the same for other channels that are social — your engagement all is in one area.
Never skip a mention on your inbox!
I know my inbox Isn’t empty in this screenshot. But it’s going to be when I’ve finished writing this article! I do not always get to tune zero daily however I get there often enough to LOVE that”Congratulations” display!
It’s easy to check of your mentions. You can Even filter by mention or message kind as follows.
Then review the posts you’ve responded to or dealt with. It is marked as reviewed As soon as you respond to a post.
Or you simply click on a post replying.
In the example from Nicky, I can choose To reply (or reply by DM), review the post, assign it for somebody else (more of that later), retweet it “like” the post — all from within the same dashboard area on Agorapulse.
Choose how you will participate or procedure the mention or message.
It’s if I change for example similar. I am able to see all of my current participation, I can expand on posts or see more information. I may follow and unfollow. Social Media And Your Business
Easily switch between accounts and programs to Keep up with engagement!
Being able to see your comments ALL are handy on In which you can find the last 50 mentions on your own feed. If you’ve got a large number of followers it is not possible to maintain with mentions. Agorapulse alters that which is enormous for influencers and brands.
Excited? You Can now engage with All your Mentions when you are getting to them.
And Needless to Say, I can also readily participate by Switching to Facebook too.
Note. You can engage on Facebook, Twitter, Instagram and YouTube but maybe not LinkedIn at this stage (you can only print to LinkedIn.
Agorapulse keeps my engagement in one place all.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Finest Advocates
When it comes to social media it is not about Collecting followers. It’s about engaging with them.
As I shared previously, Agorapulse enables me to Easily monitor and participate with my very best advocates employing the”Fans and Followers” attribute. From in your Twitter accounts, you click “Fans and Followers” then filter your search under”All”,”Favorites” or”Top” users as per below.
On my top 100 users I searched in this case under “TOP”.
You can add profiles and a celebrity to “favorite” folks that you would like to follow carefully in Agorapulse. In this manner, you have their posts readily accessible in their own thread! Now it’s easy to engage with them and retweet their content!
You will also see rankings for the following in just About each profile view on Agorapulse.
- Engaged — the individual has mentioned you (directly, or via an answer to a dialogue ) or sent you a DM.
- Ambassador — this person posted links to your site or has retweeted you.
- Influencer — this individual is often retweeted (over 20 times during the last 30 days).
In Nicky’s case, She’s all 3 with respect to my @sociallysorted Twitter account. Nicky is somebody I ought to be engaging with (and I do! ) ) .
On Facebook, this Function shows you who has mentioned your webpage, and how many times they have liked and commented or delivered a message, in addition to their final interaction with you. You can also prohibit them from within Agorapulse, but I hope that happens infrequently!
On Instagram you Will see who’s left comments in your post, their followers/followed that is complete counts and you can follow or unfollow from inside Agorapulse.
You are given a clear picture of who by these fundamental metrics Follows you, boosts you and participates with you the most.
- Setup custom groups of followers inside Agorapulse’s dash
- Search on each of their interactions
- Search in their messages, and
- Add personal notes.
When You’ve Got All This info you can use It to engage in communication with those people — surprise and pleasure them maybe reach out to them to thank them! Social Media And Your Business
Advanced Monitoring, Search And Reports
Think of Agorapulse as your own Personal private investigator. It’s possible to use the Monitoring work on Instagram to.
- Hashtag hunts.
- Perform location hunts.
What’s so great? It opens up a whole new World of chance for locating (and joining) talks about any topic you like (including your brand).
The Capacity for location-based companies is enormous Especially tourism.
When it comes To reports, Agorapulse actually shines. With one click you can create a report that is easy to decipher and simple to create. GREAT for showing clients!
Agorapulse Reports help you to break down your Audience in a way that makes sense.
The reports can also help you locate a range Information including.
- Your best performing content (ie posts, tweets etc) based on engagement and attain
- Development metrics over time. Agorapulse gives a reading re whether a specific metric is decreasing or increasing over a time to you and automatically compares metrics over time.
- Community management data like reaction time and response rate
- Benchmarking your Facebook Page against opponents
Your content is easily analysed and Introduced in report form. You may also download it as a csv file to reveal it to the people/clients/team that needs to view the most.
For social media managers and agencies this is Enormous, as it allows you to supply easy-to-read data.
You can also have a glance in your competition!
Just about everyone I know who uses Agorapulse for Social media direction raves about the accounts. They’re pretty particular;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is like Paradise to me. Agorapulse explains it as being in a position to”tag, bookmark, hide, delete or delegate content… while you sleep”. All using Moderation Rules.
In which the I like this function on Twitter Auto-thankyous, Auto-engagements and Auto-DMs drive me bat-shizz crazy.
With Agorapulse I can deal with them in two Manners.
- My DMs can be filtered by me therefore I really don’t see almost all of them. This is where the magic happens. You can set up filters to weed out”many” of the lousy DMs. Not all (sigh) but most.
- I will filter my feed by Mentions or even DMs. Clean them out and I visit DMs. To be honest I get numerous DMs that are spam these days, it is hard not to miss the excellent ones. Automobile DMs have made DMs useless to me, which is a real shame.
Moderation and filtering works for all accounts Types but I mostly use it for Twitter to”mark as reviewed” all of the Auto DMs which come through saying”thanks to after”.
It filters out The auto-DMs, and yes I am sad that it catches some real ones also, however you’ve got to pick your battles!
Along with the moderation rules are not about spam. You can use them in several ways to
- Filter out articles to be responded to. Perhaps you want to have all the articles featuring a particular hashtag to be tagged in a manner that is certain — so you can respond to them later.
- Filter those people that are SUPER out and post all of the time so that you don’t need to observe every Tweet at Agorapulse — just repond to them sometimes or natively in Twitter.
- So it is possible to categorize create customized tags and research on these afterwards!
- Create custom searches for keywords which you need to monitor
- In case you’ve got one of the”big” amount accounts (best for small agencies) you’ll have posts delegated to a group member (see 11 below).
Fundamentally the moderation function is another Bonus motive to consider Agorapulse for social media direction.
A Killer Mobile App
If you are out and about And you need to clean your inbox, the more Agorapulse program is.
It’s available on iOS and Android and it’s super slick to use. I often prefer to use the app vs desktop to process my inbox since it is really simple to review and process messages and mentions. Social Media And Your Business
Agorapulse’s queue feature allows you to publish Your articles on a replicated, evergreen basis using intelligent categories — much like the manner in which Meet Edgar allows you to set posts to be scheduled at particular times of day based on particular categories. It is used by me to Twitter and Facebook.
If you Need to and are currently using a tool such as Meet Edgar Reduce costs, then consider Agorapulse’s evergreen content attribute rather (and you have the bonus of all the additional Agorapulse attributes ).
Here are a Couple of things Agorapulse for , content that is queued that is repeated.
Setting Your Queue Categories Up Is Super Easy.
With Agorapulse it’s super easy to set up and title Your queue insert your program for posts to be printed on, and catogories. Then the process of adding content is extremely intuitive. As you can see, it’s a slick dashboard (the consumer experience is amazing ).
Firstly, you need to name and set up your content Categories (all colour-coded and ready for action!) .
Setting up your categories is simple… and color-coded!
All you Need to once you’ve set up your classes Do is add times such as this, to the program.
Then I Want to add content that is amazing to each of those category queues!
Easily Preview Content For Each Social Network.
Agorapulse provides You a preview of the article, to explain to you how it’ll look on the platform you select when you print its newsfeed.
Choose to Schedule your articles or include each article to your choice’s Queue. As you have already set up your queue in Step one, this part is easy. Your Queue, filled with articles (and prepared to go) will appear something like this.
After a post is published, It Is Going to return to the Bottom of this lineup, waiting to be queued.
Aside from using the queue operate for repeated Content, you can choose to .
- Add a post to the program as normal or
- Replicate your article a certain number of times (when you do so you will place the minimum amount of days between repeats of the article ). Note that you can accomplish this for Facebook but you have to be aware of the Twitter rules see below.
You May Pause The Queue (Quickly, And At Any Time).
I Really like That Agorapulse has added a pause button. It’s not fantastic timing to post or When there’s a natural disaster, it is easy to pause the queue with one click.
Maybe You want to pause a queue of posts At Christmas… it’s simple with the pause button!
Meet it had been something and Edgar includes a pause button I really wished to see in any instrument that I opted to replace it with. I asked Agorapulse to include one and they did (they constantly listen never be afraid to mention tips or give feedback!) .
Use The Queue Function
The queue function could be useful for announcing Events like a Facebook Live (should you hold them to a weekly or regular basis). Share your content that needs to go out weekly in a queue at a certain time of the week. I’d advise that the posts a bit change to keep the material fresh and much more eye-catching.
This functions with Twitter but with for Facebook Need to check at a few”changes” to Twitter’s terms of usage…. Social Media And Your Business
Twitter And Agorapulse
Twitter posted about new Guidelines or”rules” for repeated or replicate content in February 2018. You can read about it here.
The rules are not Actually new as addressed by Agorapulse’s CEO Emeric Ernoult. It’s just that they’re currently making a point of saying they will be enforced by them.
Basically this imply that we can Simultaneously post identical or similar content to numerous accounts. This applies to replicate content at exactly the account.
Let us take a look at how you can post to Twitter with Agorapulse while complying with all the principles, so once you draft an image similar to this one to post to Twitter, you obey the rules.
Note that you can elect to to queue or schedule Your article to Twitter. Here’s where we have to consider the principles of Twitter and comply with them. You can do this a couple ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content On Twitter Accounts
If you look more closely In the image above, you’ll realize that Agorapulse blocks my ability to post replicate content. The instrument recognises that I’m posting to Twitter! This helps ensure that I stick to Twitter’s guidelines.
Content Variation Tips
This is the way I utilize Agorapulse to save me loads of Time and stay out of Twitter Jail. With Agorapulse, you currently have two choices for repeating a link.
- It is possible to opt to Schedule your article once (or more than once in the event that you vary it). To do so, simply put in your post, then choose the time and date you would like it to go out at. If it’ll be published more than once, you’ll want to edit the replicated or replicate tweets so they’re not”duplicate” content. A lot of that is under.
- It is possible to opt to Queue your article once or more than with variations. Agorapulse recommends this. When you’re queueing articles for Twitter, make certain that you don’t select the option to”re-queue multiple times.” This is where you’d wind up in violation of Twitter’s rules, although you are still able to use this feature for some other platforms. While I decide to do it this way, I’m sure it’s a special place, then add it on the top or bottom of the queue (ie I choose”queue next” or”queue last”).
I also use Advanced Scheduling to Write 1 tweet, and then set that tweet. Below, I’ve set it to article more frequently than every 7 Days, as well as 6 repetitions. Don’t forget to edit the repeats!
I can see After I schedule that the 6 x repeats Those articles in my schedule. I’d go straight in and change them to emojis text that is new, pictures or hashtags. Do this quickly — do not do it later or you may forget.
Note. It is When you edit your posts, if the connection stays the same, Okay. It’s the text that you need to change each time.
I’d been utilizing Advanced Scheduling in this manner For a while now to post fresh content well before the new”rules” have been announced. I like to mix this up and it’s better for engagement.
Don’t forget Bulk Upload! Agorapulse also allows you to upload around a 100 pieces of content by using a CSV file. Your photos are included by this and also can include articles from any RSS feed! You might even use this save hours and to curate articles from different websites!
What is Coming To Queued Content?
The team at Agorapulse is currently working on a Tool to produce people tweets’ variations, therefore we play fine and can still get out content fast. This will be new functionality that will let us repeat our tweet variants quickly — all in the one simple interface. I’m looking forward to it. I am convinced it’s going to be a timesaver! Social Media And Your Business
Team Communication and Delegation
As Simple as Agorapulse would be to utilize, you Do not need to do all the checking and engagement yourself… it is a dream for delegation.
If you are a member of Agorapulse’s Large level Account (starting at $199 per month), then it’s possible to update to staff approval whereby you are able to assign tasks and accept messages around multiple team members.
This is very good for customer service brilliance.
This attribute is a good, if you are a group You to upgrade to.
Oh and guess what? Comments and teamwork occurs in Actual time. So if Joe and Jess are online at precisely the same time working on the accounts, there will not be double-up. You can see exactly what your staff is performing in real time.
Posting To Instagram
Agorapulse is A spouse. This also suggests they are one of the first tools to get access to the API to allow auto-posting to Instagram which is HUGE of Instagram!
In Case You Have one of the business accounts with Agorapulse you can to Instagram. This means that you can now organize your articles ahead of time and click on whenever you’re ready OR you are able to, to post in your phone auto post.
Just make sure that you don’t forget to participate You autopost….posting is just part of the procedure. You have to follow up on replies and comments.
I believe that Agorapulse is the only instrument that Offers both scheduling and auto-scheduling to Instagram in addition to reporting and monitoring… so it’s a win-win-win in case you’ve got a business account. Are a fee!
All you need To do would be.
- Download the Agorapulse app and hook your Instagram account up.
- On Your program or desktopcomputer, schedule your Instagram post (add picture and caption) then schedule the date and time that you need to publish it. You can choose to change on Auto-scheduling or you can use the program place the picture and to link through to Instagram.
- When it is time to 19, if you post will receive a notification via your app. Simply click”Publish” and you will be changed through to the Instagram program.
- Article as you would ordinarily on Instagram. Your copy/description will be copied and you want to glue it to the Instagram app. Check you have added as necessary and you are good to go!
I am impressed that Agorapulse has Added another feature that would require us to use a separate tool and the feature makes it even better. Bringing these tools saves time AND money and is a reason why I love Agorapulse for Social Media Management.
Responding To Ad Remarks
Here’s where we get to Some attributes that are for the level of membership on Agorapulse.
The ability to respond to ad comments Starts at Medium Level of Membership (beginning at $99 per month)
Keeping up with comments on ads is difficult for Both Facebook and Instagram ads. Agorapulse pulls from the ad comments and allows you to see them and participate with them.
If you understand what it’s like to maintain and run ads With the comments (such as the spam), then you’ll know that this function is bliss for ad managers and webpage admins. Bliss. Social Media And Your Business
Bonus Free Tools
You can also choose Advantage of those tools on their site such as.
- A Facebook Page Barometer — to see how well your fan fares against your peers, and to test your engagement.
- A Twitter Analytics Report Card — to compare multiple webpages accounts, see how you perform against the competition and quantify your Twitter performance, right today
If you want one More reason to check out Agorapulse here it is.
They have some of the pricing of some of the Social media management applications.
Prices begin at $49 per Month for small/solo businesses with raising costs for medium, large and enterprise companies. You can discover more about pricing here.
I’ve A hunch that once you check out Agorapulse for social media management, try Some of the tools and also choose the free trial to get a spin, you’ll be hooked as I am.