Intro Social Media Analytics
You will find Many social media management programs, however, one stands out among the crowd more and more each year — Agorapulse. I’ve used Agorapulse for Social Media Management for a couple of years and I love it. In this post I share 12 Reasons Why I adore Agorapulse for Social Media Management and you will also. Social Media Analytics
There Are Lots of social media management tools that Deserve a mention here. I have used many of these including Hootsuite, Sprout Social, and Buffer.
I will not go into their features . They’re Solid options.
However, I switched to Agorapulse a few years ago Today and it has been my No 1 choice to social media management since that time. You can read about some of the feature comparisons between Agorapulse along with other platforms here.
However, for the purposes of This informative article, I wish to just focus on Agorapulse so it is possible to consider it as a tool in your toolbox.
In fact, it could be the main tool in Your arsenal! Agorapulse is kind of like a Swiss Army knife of social media management.
It doesn’t have a lot of features that are extraneous You never use, which makes you think”what’s that used for?” . It is sensible, no-fluff and super easy to use.
Dare I say, it’s even enjoyable (but we’ll get to that). Let’s take a peek why I love Agorapulse for social media direction!
12 Reasons Why Agorapulse Kick Ass For Social Media Management
Oh and Before I start… I should mention that I do not always use EVERY single function at precisely the same time. I do use a couple of other tools. However, I love that Agorapulse includes a suite of features that actually do cover the majority of your social media advertising needs.
In fact, I Have been slowly moving lots of the attributes I use on programs around to Agorapulse. It’s hard not to wish to remain”in” this instrument since it is so user-friendly and enjoyable to use. I also have taken on a brand ambassador part with Agorapulse considering writing this article. The article was updated but my real love for this particular tool and the fact I can not do with it in my toolbox has not changed.
The Agorapulse Culture And Team
Let’s start here. Because without this, the Rest of the things I adore about Agorapulse mean nothing.
Customer support is at the core of business Agorapulse. If their customers are happy and using their instrument in the best possible way, (and they get results), then everything falls right into place. Their staff focuses on customer experience more than anything else.
Agorapulse also stinks About what works, what they can build next and what needs improving. You are not a customer but a part of a business. In fact, lots of the features that I am going to talk about came from feedback and customer testimonials.
Caring about customers Is Agorapulse has shot up the rankings as among the social media management programs with all the best reviews and customer satisfaction. Social Media Analytics
I’ve summarized all 12 reasons why I like Agorapulse Below, but let’s start with a video summary of their current (awesome) update — then I’ll break down the critical features. There is a lot to like.
Impressive, right? Let us jump in and take a Closer look at the qualities of Agorapulse.
Easy Publishing And Scheduling
Now that we have covered off to the all-important Purpose of engagement (which is why I love Agorapulse the most), let’s take a peek at posting and scheduling.
Just as a publishing Tool goes, Agorapulse is one. It is a cinch to post to Twitter, LinkedIn, Facebook and Instagram (plus they have the newest auto-posting function for Instagram as a formal Instagram Partner).
The articles can be easily customised by you to match each platform. As it is super intuitive to use, I don’t even need to go into detail about this . You, (like me) should be able to work out how to program a simple post, readily and without education.
Scheduling is simple with Agorapulse! I can.
- Publish immediately
- Queue my article (more of this later)
- Schedule the article later on for a specific time and date.
It’s also super easy to schedule exactly the post to Go out on various platforms, on various occasions, while being optimised for those platforms (changing the text or image size).
1 feature I like is the capability Type”@” and then the name of the consumer and Agorapulse will bring up the possible accounts you can pick from on Twitter and Facebook. Notice Agorapulse suggests extra accounts once I begin entering their company name.
This helps you to tag profiles and pages quickly And saves you time looking to add.
You can even schedule readily to LinkedIn.
Easily print to LinkedIn with Agorapulse
We will get to Instagram at a moment, but for today, Please know that publishing your content and scheduling beforehand on Agorapulse is super simple! And like I said, it is also possible to now auto-post into Instagram with Agorapulse as they are an official partner and have access to this new feature via Instagram’s API.
Oh and they have a Fairly slick calendar view too, So you can see of your articles ready to go across all of the programs.
And it’s colour coded for people like me That amount of organisation that is visual. Winning!
There’s nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike some other social media management tools, Agorapulse has one column for me to respond to mentions and notifications.
To me, that is”one task” to finish every day. And it is really almost enjoyable to clean out my inbox.
It is concentrated, it’s simple and it is super simple to Use, so you won’t skip a mention!
- Your accounts on Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where each of the articles you need to examine or respond to are available ). Your inbox items are highlighted To Inspection for each stage as things.
- Tabs for Fans, Publishing, Listening and Followers, and Reports.
- An area for engagement where you engage and respond via retweets enjoys or replies.
You can also click on a user’s profile to enlarge it. You’ll then see all the info you need — right within Agorapulse (including any prior interactions).
Expand an individual profile to see your history!
If you have a Only one click and you can see History with the conversations and the user you’ve had before. As a consequence, you can provide the people the right attention at the time.
Let us break this down a bit more…
I can certainly see how many mentions and DMs I’ve In my inbox. If I am looking at this tweet from Ravi, I will see how many tweets that I must review and that I can review or respond to his conversation. It is the exact same for channels — your entire engagement is in one place.
Never miss a mention in your inbox!
I know, I know, my inbox Isn’t empty in this screenshot. When I’ve finished writing this article, but it will be! I do not always get to tune zero every day however I get there often enough to LOVE that”Congratulations” screen!
It’s simple to inspect your mentions. You can Filter by cite or message kind as follows.
Then review the posts responded to or dealt with. It is automatically marked as reviewed once a post is replied to by you.
Or you click on a post replying.
I could choose To answer (or answer by DM), examine the article, delegate it for somebody else (more of that later), retweet it “just like” the article — all from within the same dashboard area on Agorapulse.
Choose how the mention process or will participate or message.
It’s, if I change to Instagram, for example similar. I can view my recent engagement all, I see info about an individual or will expand on posts. I can follow and unfollow. Social Media Analytics
Easily change between programs and accounts to Keep up with engagement!
Being able to see your comments ALL are handy on Instagram, in which you generally can see the past 50 mentions on your own feed. It is not possible to keep up with mentions, if you have a number of followers. Agorapulse alters all that which is enormous for influencers and brands.
Excited? Now you can participate with ALL of your Mentions, even if you are a bit late getting to them.
And I could also participate by Switching to Facebook.
Note. You can engage on Facebook, Twitter, Instagram and YouTube although maybe not LinkedIn at this stage (you can just publish to LinkedIn.
Agorapulse retains all of my engagement in 1 area.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Finest Advocates
When it comes to social media it is not about Collecting followers. It’s about engaging with them.
Like I shared above, Agorapulse enables me to Easily monitor and participate with my best advocates using the”Fans and Followers” attribute. From in your Twitter accounts, you click on”Fans and Followers” then filter your search under”All”,”Favorites” or”Top” users as per below.
In this case I searched on my top 100 users under “TOP”.
To profiles you can add a star with favorites to “favorite” folks that you want to follow closely in Agorapulse. In this manner, you’ve got their articles accessible in their very own thread! It’s simple to engage with them and retweet their articles!
You’ll also see rankings for your following in just About each profile view on Agorapulse.
- Engaged — the individual has mentioned you (directly, or via a reply to a conversation) or sent you a DM.
- Ambassador — this person has retweeted posted or you links to your website.
- Influencer — this person is often retweeted (over 20 times throughout the last 30 days).
In Nicky’s case, She’s all 3 with regard to my @sociallysorted Twitter account. Nicky is somebody I ought to be participating with (and I do! ) ) .
On Facebook Function shows you who has mentioned your page, and how many times they’ve liked and commented or sent you a message, as well as their final interaction with you. It is also possible to ban them from the page from inside Agorapulse, but I hope that happens rarely!
On Instagram you Will see who’s left comments in your post, their followers/followed that is complete counts and you are able to trace or unfollow from inside Agorapulse.
These metrics give you a clear image of who Follows you, boosts you and engages with you the maximum.
- Set up custom groups of followers inside Agorapulse’s dashboard
- Search on each of their interactions
- Search in their own messages, and
- Add personal notes.
When You’ve Got all It to take part in positive communication with these individuals — surprise and pleasure them in some way or maybe reach out to them to thank them! Social Media Analytics
Advanced Tracking, Search And Reports
Think of Agorapulse as your personal Private investigator that is personal. You can use the Tracking work on Instagram to.
- Hashtag searches.
- Place that is perform hunts.
What’s so great about it? It opens up a whole new World of possibility for locating (and linking ) conversations around any topic you like (including your brand).
The Capacity for companies is enormous With this attribute, particularly tourism.
When it comes To reports, Agorapulse actually shines. With one click you can make a report that’s not difficult to decipher and simple to create. GREAT for showing customers!
Agorapulse Reports enable you to break your Audience sense.
The detailed reports can also help you find a range Information such as.
- Your best performing content (ie articles, tweets etc) based on engagement and reach
- Evolution metrics over time. Agorapulse gives you a reading re if a specific metric is increasing or decreasing over a period and automatically compares metrics.
- Community management data like reaction time and response speed
- Benchmarking your Facebook Page against competitors
Your best performing content is easily analysed and Introduced in report form. You can also download it as a csv file to reveal it the most.
For social media managers and agencies this is Enormous, as it allows you to supply data that is easy-to-read to your clients.
It is also possible to take a glance!
Nearly everyone I know who uses Agorapulse to get Social media management raves about the accounts. They are pretty special;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is like Heaven to me. Agorapulse explains it as being able to”tag, bookmark, hide, delete or assign articles… while you sleep”. using Moderation Rules all.
Where the, I love this role on Twitter Auto-thankyous, Auto-engagements and Auto-DMs push me bat-shizz mad.
With Agorapulse I will deal with them in two Ways.
- My DMs can be filtered by me so I don’t see most of them at the first location. This is where the magic happens. You can set up filters to weed out”many” of those bad DMs. Not all (sigh) but many.
- I can then filter my feed by DMs or even Mentions. I visit DMs and clear them out. To be honest I get so many DMs which are spam nowadays, it is hard not to overlook the excellent ones. Auto DMs have made DMs useless to me personally, which is a shame.
Moderation and filtering functions for all accounts Types but I mainly use it for Twitter to”markers as reviewed” all of the Auto DMs which come through saying”thanks for following”.
It filters out The auto-DMs, and yes I’m sad that it grabs some real ones as well, but you’ve got to choose your battles!
And the moderation rules are not about spam. You can use them in several ways to
- Filter content out to be responded to — on almost any stage. You wish to have of the posts featuring a specific hashtag to be tagged in a specific way — so you can respond to them.
- Filter out those people that are SUPER participated and post all the time so you don’t need to observe every Tweet in Agorapulse — only repond to them or in Twitter.
- So it is possible to categorize create custom tags such as tweets and remarks and search on them later!
- Create custom searches for keywords that you need to track
- In case you’ve got one of those”big” level accounts (greatest for small agencies) you can have posts assigned to a group member (see 11 below).
Fundamentally the moderation purpose is another Bonus reason to consider Agorapulse for social media direction.
A Killer Mobile App
If you are out and about And you need to clean your inbox, the more Agorapulse app is something that you will love.
It’s accessible on iOS and Android and it is super slick to use. I often prefer to use the program vs desktop to process my inbox as it is really simple to review and procedure messages and mentions. Social Media Analytics
Agorapulse’s lineup feature Permits You to publish Your articles onto a replicated, evergreen basis utilizing smart categories — a lot like the manner by which Meet Edgar permits you to set posts to be scheduled at certain times daily based on certain categories. It is used by me for Twitter and Facebook.
If you are using a tool such as Meet Edgar and want to Reduce costs, then consider Agorapulse’s evergreen content feature instead (and you get the bonus of all the other Agorapulse attributes ).
Here are a few things Agorapulse for , queued content that is replicated.
Setting Up Your Queue Categories Is Super Easy.
With Agorapulse it is super easy to set up and title Your queue catogories, and add your schedule to get articles to be published on. Then of adding content, the process is intuitive. As you can see, it is a slick dashboard (the user experience is amazing ).
Firstly, You Have to name and set your content up Classes (all colour-coded and prepared for action!) .
Setting up your categories is easy… and color-coded!
All you have to, When You’ve set up your classes Do is add instances like this, to the program.
Then I Want to add amazing content to each of the category queues!
Easily Preview Content For Each Social Network.
Agorapulse provides You a handy visual/image preview of this post, to show you how it will look on this platform you choose when you print its newsfeed.
Choose to Schedule your articles or include every article to the Queue of your selection. This part is simple as you’ve already set up your queue in Measure one. Your Queue, filled with posts (and ready to go) will appear something like this.
After a post is published, it will return to the Bottom of the queue, waiting to be queued.
Apart from using the queue operate for repeated Content, you might choose to either.
- Add a post to the program as normal or
- Repeat your article a specific number of times (when you do this you may set the minimum amount of days between repetitions of this article ). Note that you can do this to get Facebook but you need to be aware of the Twitter rules against duplicate content see below.
You Can Pause The Queue (Quickly, And At Any Time).
I love that Agorapulse has included a pause button. When there’s a natural catastrophe or for any reason it’s not fantastic timing to post, it is easy to pause the queue.
Maybe You need to pause a seasonal lineup of articles At Christmas… it’s simple with the pause button!
Meet it had been something and Edgar includes a pause button That I really wanted to see which I opted to replace it with. I asked Agorapulse to include one and they did (they always listen — never be afraid to mention tips or provide opinions!) .
Utilize The Queue Function
The function could be handy for announcing Events like a Facebook Live (should you hold them to a weekly or regular basis). Share your articles that must go out in a queue at a specific time of the week. I’d advise that the posts a bit vary to keep the content fresh and.
Twitter And Agorapulse
Twitter posted about new Guidelines or”rules” for repeated or replicate content in February 2018. You can read about it here.
The principles Aren’t Actually fresh as addressed by Agorapulse’s CEO Emeric Ernoult. It’s just that now they are making a point of saying they will apply them.
Basically this imply that we can no longer Post substantially similar or equal articles . This also applies to duplicate content.
Lets’s take a look at how you can still post to Twitter with Agorapulse while complying with the principles, so you comply with the rules once you draft a picture like you to post to Twitter.
Notice that you can elect to program or to queue Your article to Twitter. Here is where we need to consider Twitter’s principles and comply with them. You can do this a couple of ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content On Twitter Accounts
If you look In the picture above, you’ll realize that Agorapulse blocks my ability to place replicate content. The instrument recognises that I’m posting to Twitter! This helps ensure that I adhere to Twitter’s guidelines.
Content Variation Tips
Here is the way I use Agorapulse to save loads of Time and stay from Twitter Jail. Together with Agorapulse, you currently have two choices for repeating a hyperlink.
- You can choose to Schedule your article once (or more than once if you vary it). Just put in your post, to do this, then pick the time and date you would like it to head out at. If it’ll be published more than once, you will want to edit the repeated or replicate tweets so that they’re not”replicate” content. More of that is under.
- More than with variants or It is possible to choose to Queue your post once. Agorapulse recommends this. When you’re queueing articles for Twitter, make certain that you don’t select the option to”re-queue multiple times.” You can still use this attribute for other platforms, but this is where you’d end up in violation of the rules of Twitter. When I decide to do it this way, I’m sure it’s a unique post, then add it to the top or bottom of this queue (ie I choose”queue next” or”queue last”).
Advanced Scheduling is also used by me to Publish 1 tweet, then set that tweet. Below, I have set it to article more frequently than every 7 Days, and up to 6 repetitions. Just don’t forget to edit the repeats!
I can easily see once I schedule that the 6 x repeats Those articles in my schedule. I’d go in and alter them to emojis, text, pictures or hashtags. Do this immediately — don’t do it or you may forget.
Note. It’s If the connection stays the same when you edit your articles, ok. It’s the text that you need to change each time.
I’d been utilizing Advanced Scheduling in this manner For a while today to post new content well ahead of the new”rules” were declared. I like to mix up this and it’s better for engagement.
Don’t forget Bulk Upload! Agorapulse also allows you to bulk upload up to some 100 pieces of content simultaneously by using a CSV file. Your photographs are included by this and can incorporate articles from any RSS feed! You might also use this save hours and to curate articles from different websites!
What’s Coming For Queued Content?
The team at Agorapulse is currently working on a Tool to produce people tweets’ variants, so we play nice with Twitter and can still get out content fast. This is new functionality that will let us repeat our tweet variants all in the one easy interface. I’m awaiting it. I’m sure it will be a timesaver! Social Media Analytics
Team Communication and Delegation
As easy as Agorapulse is to use, you Don’t have to do all of the checking and involvement yourself… It’s a dream for delegation.
If you are a member of Agorapulse’s Large level Account (starting at $199 per month), then it’s possible to upgrade to team approval whereby you are able to assign tasks and accept messages around multiple team members.
This is very good for customer service brilliance.
If you are a group, this attribute is a good One to upgrade to.
Oh and guess what? Teamwork and Remarks happens in Actual time. So if Jess and Joe are online at precisely the same time working on the account, there will not be double-up. It is possible to see what your team is doing in real time.
Posting To Instagram
Agorapulse is A proud partner. This suggests that they are one of the tools to acquire access to Instagram’s API to allow!
If you have one of the business accounts with Agorapulse you can now auto-schedule into Instagram. This usually means you can plan your articles beforehand and click on when you’re ready OR you are able to to post on your telephone auto article.
Make sure that you don’t forget to participate You autopost….posting is just a part of this process. You have to follow up on comments and replies.
I Think That Agorapulse is the only tool that Provides both scheduling and auto-scheduling to Instagram in addition to reporting and monitoring… so it is a win-win-win if you have a business account. Instagram tools that give you testimonials are a fee!
All you Want To do would be.
- Download the Agorapulse program and hook your Instagram account.
- On Your app or desktop, schedule your Instagram article (add picture and caption) then schedule the time and date you need to publish it. You can opt to change on Auto-scheduling or you’ll be able to use the app to connect through to Instagram and post the picture.
- When it’s time if you post , will get a notification through your app. Just click”Publish” and you will be switched through to the Instagram app.
- Article as you would normally on Instagram. Your copy/description is going to be copied and you want to paste it into the Instagram program. Check you have hashtags additional as necessary and you’re good to go!
I am impressed that Agorapulse has Added yet another feature that would ordinarily require us to use another tool and the attribute makes it even better. Bringing these tools saves you time AND money and is a key reason why I adore Agorapulse for Social Media Management.
Responding To Advertisement Comments
Here’s where we get to Some features which are for the level of membership on Agorapulse.
The capability to respond to ad comments Begins at Moderate Level of Membership (starting at $99 per month)
With comments on advertisements is difficult for keeping up Facebook and Instagram ads. Agorapulse pulls to your inbox from the advertisement comments and lets you see them and participate with them readily.
If you know what it is like to maintain and run ads With the remarks (such as the spam), then you’ll know that this purpose is bliss for advertising managers and page admins. Bliss. Social Media Analytics
Bonus Free Tools
You can also choose Advantage of these tools on their website including.
- A Facebook Page Barometer — also to test your engagement, and to determine how well your fan fares from the peers.
- A Twitter Analytics Report Card — to compare multiple twitter accounts, see how you perform against the competition and measure your Twitter performance, right today
If you really want one Reason to test out Agorapulse then here it is.
They have some of the pricing of any of the Social media management applications.
Prices begin at $49 per Month for small/solo companies with costs for medium, large and enterprise businesses. You will find out more about pricing here.
I’ve A hunch that once you check out Agorapulse for social media direction, attempt Some of their free tools and choose the free trial to get a spin, you will be as hooked as I am.