Intro Social Media 101
There are Many social media management programs, but one stands out among the audience more and more every year — Agorapulse. I’ve utilized Agorapulse for Social Media Management for a few years now, and I really like it. In this post I share 12 Reasons Why I love Agorapulse to Social Media Management and you will also. Social Media 101
There are many social media management tools that Deserve a mention here. I have used many of these including Hootsuite Sprout Social, and Buffer.
I won’t go in their features . They’re Solid choices.
But I switched to Agorapulse a few years ago Today and it has been my 1 choice for social media direction since that time. You can read about some of the feature comparisons between Agorapulse and other platforms here.
However, for the purposes of This post, I want to focus on Agorapulse so it is possible to consider it as a tool in your toolbox.
In Reality, it may literally be the Primary tool in Your arsenal! Agorapulse is kind of like a Swiss Army knife of social media direction.
It doesn’t have too many extraneous features That you never use, which makes you think”what is that used for?” . It’s practical, no-fluff and super easy to use.
Dare I say, it is even fun (but we will get to that). Let us take a look why I adore Agorapulse for social media management!
12 Reasons Why Agorapulse Kick Ass For Social Media Direction
Oh and Before I start… I must mention that I do not necessarily use EVERY single function in precisely the exact same moment. I do use a couple of different tools for a few functions. But I love that Agorapulse has a suite of features that actually do cover most of your social media advertising requirements.
In fact, I Have been moving a lot of the attributes I use on other programs around to Agorapulse. It is difficult not to want to remain”in” this tool since it’s so user-friendly and enjoyable to use. I have also taken on a new ambassador role with Agorapulse considering writing this article. The post has been updated but my genuine love with this particular tool and the fact that I can not do with it in my arsenal hasn’t changed.
The Agorapulse Culture And Team
Let’s begin here. Because without this Remainder of the things that I adore about Agorapulse imply nothing.
Customer service is at the core of business Agorapulse. If their customers are happy and using their instrument in the finest possible way, (and they get results), then everything falls right into place. Their team focuses on customer experience more.
Agorapulse also listens To clients about what works, what they can build next and what needs improving. Thus, you are not just a client but a part of a business where your voice will be heard. In fact, many of the features I am going to talk about came out of client testimonials and opinions.
Caring about customers Is why Agorapulse has taken up the rankings as one of those social media management programs with the top reviews and customer satisfaction. Social Media 101
I’ve outlined all 12 reasons why I love Agorapulse Below, but let us begin with a video summary of the current (awesome) update — then I’ll break down the key capabilities. There’s a lot to enjoy.
Impressive, right? Let’s jump in and choose a Closer look at the features of Agorapulse.
Easy Publishing And Scheduling
Now that we have covered off to the all-important Purpose of participation (that is the reason why I love Agorapulse the most), let’s take a peek at scheduling and posting.
Just as a publishing Tool goes, Agorapulse is one of the easiest I have used. It’s a cinch to post to Twitter, LinkedIn, Facebook and Instagram (and they have the new auto-posting work for Instagram as an official Instagram Partner).
The posts can be easily customised by you to suit each platform. As it intuitive to use, I don’t even have to go into detail about it . You, (like me) should have the ability to work out how to program a simple article, easily and without education.
Scheduling is easy with Agorapulse! I can.
- Publish immediately
- Queue my post (more of that later)
- Schedule the article later on for a specific date and time.
It’s also easy to schedule exactly the article to Head out on various platforms, on various times, while being optimized for all those platforms (altering the text or picture size).
1 feature I like is the capability to Kind”@” and then the title of the consumer and Agorapulse will bring up the possible account you are able to pick from on Twitter and Facebook. Notice Agorapulse suggests additional accounts once I begin entering their business name.
This helps you to label pages and profiles quickly And saves you time searching to add.
You could also schedule easily to LinkedIn.
Print to LinkedIn with Agorapulse
We’ll get to Instagram in a minute, but for now, Please know that publishing your content and scheduling in advance on Agorapulse is super simple! And as I said, it is also possible to currently auto-post into Instagram with Agorapulse since they are an official partner and have access to this new attribute via Instagram’s API.
Oh and they have a Fairly slick calendar view That means you are able to see all your posts ready to go across all of the platforms.
And it is colour coded for people like me who want That additional level of organisation that is visual. Winning!
There is nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike a few other social media management applications, Agorapulse mentions and has just 1 column for me to react to notifications.
To me, that is”one job” to finish every day. And it is actually almost enjoyable to clear out my inbox.
It is focused, it’s easy and it is super simple to Use, and that means you won’t skip a mention!
- Your accounts Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where all the articles you will need to review or respond to are available ). Your inbox items are highlighted as items To Inspection for every stage.
- Tabs for Publishing, Listening, Fans and Followers, and Reports.
- An area for participation in which you respond and participate via retweets, likes or responses.
You can click on a user’s profile it. You will then see all the information that you need — right within Agorapulse (including any previous interactions).
Expand your history to be seen by a user profile!
If You’ve Got a just one click and you can see History with the consumer and the conversations you’ve had before. As a consequence, that you can provide the right people the ideal care at the right moment.
Let us break this down a little more…
I can see how many mentions and DMs I’ve In my inbox. If I am looking at this tweet from Ravi, I can see how many tweets that I have to review and that I will review or react to his tweet. It’s the same for channels — your engagement all is in one area.
Never skip a mention on your inbox!
I know, I know, my inbox Isn’t empty in this screenshot. When I’ve finished writing this post but it’s going to be! I don’t always get to inbox zero daily but I get there often enough to LOVE that”Congratulations” screen!
It’s simple to check all of your mentions. You can Even filter by cite or message kind as follows.
Then only review the articles you’ve responded to or dealt with. It is marked as reviewed As soon as a specific post is replied to by you.
Or You Just click on a place to critique it without replying.
In the example from Nicky, I could select To answer (or reply from DM), review the article, delegate it for somebody else (more of that later), retweet it “like” the article — all from within the exact same dashboard area on Agorapulse.
Choose how the mention will engage or procedure or message.
It’s, if I change for example similar. I can see all my recent participation, I will expand on posts or see more info about an individual. I unfollow and can even follow. Social Media 101
Easily switch between programs and accounts to Keep up with participation!
Being able to see your comments ALL are handy on Where you can see the past 50 mentions on your own feed. If you have a large number of followers it is not possible to maintain with mentions. Agorapulse alters all that which is huge for brands and influencers.
Excited? You can engage your with ALL Mentions if you are getting to them.
And I can also easily participate by Switching to Facebook.
Note. You can engage on Facebook, Twitter, Instagram and YouTube but not LinkedIn at this stage (you can just publish to LinkedIn.
Agorapulse keeps my engagement in one place all.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Finest Advocates
When it comes to social media it’s not about Collecting followers. It’s about participating with them.
As I shared above, Agorapulse enables me to Easily monitor and engage with my best advocates using the”Fans and Followers” feature. From within your Twitter account, you click on”Fans and Followers” then filter your search under”All”,”Favorites” or”Top” users according to below.
On my top 100 users I hunted in this case below “TOP”.
To profiles you can add a celebrity with favorites to “favorite” people you want to follow carefully in Agorapulse. In this manner, you’ve got their posts accessible in their very own thread! It’s easy retweet their articles and to engage with them!
You see positions for your following in only About each profile perspective on Agorapulse.
- Engaged — the person has mentioned you (directly, or through an answer to a dialogue ) or sent you a DM.
- Ambassador — this person has retweeted posted or you links.
- Influencer — this person is often retweeted (more than 20 times throughout the previous 30 days).
In Nicky’s case, She’s all 3 with respect to my @sociallysorted Twitter accounts. Nicky is someone I should be participating with (and I do!) .
On Facebook Function shows you who’s said your webpage, and the number of times they’ve enjoyed and commented or delivered a message, in addition to their last interaction with you. It is also possible to ban them from within Agorapulse, but I expect that happens rarely!
On Instagram you Will see who’s left comments on your article, their followers/followed that is total counts and you are able to trace or unfollow from inside Agorapulse.
You are given a clear picture of who by these basic metrics Follows you, boosts you and engages with you the maximum.
- Set up custom classes of followers within Agorapulse’s dash
- Search on all their interactions
- Search on their messages, and
- Add notes.
When you have All This info you can use It to take part in communication with these people — surprise and delight them maybe reach out to them to thank them! Social Media 101
Advanced Monitoring, Search And Reports
Consider Agorapulse as your personal Private investigator. It’s possible to use the Monitoring function on Instagram to.
- Play hashtag hunts.
- Perform location searches.
What is so great about this? It opens a whole new World of chance for locating (and linking ) talks about any topic you like (like your brand).
The Capacity for companies is huge Especially tourism.
When it comes To reports, Agorapulse really shines. With one click you can create a report that is easy to decode and easy to produce. Ideal for showing customers!
Agorapulse Reports help your to break Audience in a way that makes sense.
The Comprehensive reports can help you find a range Information such as.
- Your best performing content (ie posts, tweets etc) based on engagement and reach
- Development metrics with time. Agorapulse provides you a reading re whether a metric is increasing or decreasing over a period and compares metrics.
- Community management data such as reaction time and response rate
- Benchmarking your Facebook Page against competitors
Your material is easily analysed and Introduced in report form. You can download it as a csv file to show it the most.
For social media supervisors and agencies that this is Huge, as it allows you to provide easy-to-read information to your clients.
You can have a glance!
Just about everybody I know who uses Agorapulse to get Social media direction raves about the reports. They are fairly particular;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is similar to Paradise to me. Agorapulse describes it as being able to”tag, rename, conceal, delete or assign content… while you sleep”. using Moderation Rules all.
Where the, I like this function on Twitter Auto-thankyous, Auto-engagements and Auto-DMs drive me bat-shizz mad.
With Agorapulse I will deal with them in two Ways.
- So I don’t see most of them I can filter my DMs. This is where the magic occurs. You can set up filters to weed out”most” of those bad DMs. Not all (sigh) but many.
- I can filter my feed by DMs or Mentions. Clear them out pretty quickly and I go to DMs. To be fair I get so many DMs that are spam nowadays, it is hard not to overlook the excellent ones. Automobile DMs have made DMs useless to me, which is a shame.
Moderation and filtering functions for all accounts Types but I mostly use it for Twitter to”mark as reviewed” all the Auto DMs that come through saying”thanks to following”.
It mainly filters out The auto-DMs, and yes I’m sad that it catches some real ones as well, but you’ve got to pick your battles!
And the moderation principles are not about spam. You can use them in many ways to
- Filter out articles to be reacted to — on almost any stage. So you’re able to respond to them later — you wish to have all of the posts featuring a specific hashtag to be tagged in a certain way.
- Filter out those people that are SUPER and post all the time you don’t have to see every Tweet in Agorapulse — just repond to them or natively in Twitter.
- Create custom tags for tweets and comments so you can categorize and research on these!
- Create custom searches for key words that you need to track
- In case you have one of the”big” amount accounts (greatest for small agencies) you’ll have posts assigned to a group member (see 11 below).
Fundamentally the moderation function is another Bonus motive to consider Agorapulse for social media direction.
A Killer Mobile App
If you are about and out And you will need to clean your inbox, the Agorapulse app is.
It is accessible on it’s and iOS and Android super slick to use. I often prefer to use the app vs desktop computer to process my inbox since it is really easy to review and process messages and mentions. Social Media 101
Agorapulse’s queue feature Permits You to publish Your content on a repeated, evergreen basis using intelligent categories — much like the way by which Meet Edgar permits you to set posts to be scheduled at certain times of day based on particular categories. I use it for Twitter and Facebook.
If you Need to and are currently using a tool like Meet Edgar Cut costs, then contemplate Agorapulse’s evergreen content attribute instead (and you get the bonus of all the additional Agorapulse attributes ).
Here are a few things to learn about using Agorapulse for repeated content.
Setting Up Your Queue Categories Is Super Easy.
With Agorapulse it simple to set up and name Your queue insert your program for articles to be published on, and catogories. Then the procedure for adding content is very intuitive. As you can see, it is a slick dashboard (the user experience is amazing ).
Firstly, set your content up and You Have to name Classes (all colour-coded and prepared for action!) .
Setting up your categories is simple… and color-coded!
All you Need to, When You’ve set up your classes Do is add times to the schedule, such as this.
Then I need to add amazing content to each of those category queues!
Easily Preview Content For Every Social Network.
Agorapulse gives You a preview of this post, to show you how it’ll appear on the newsfeed of this platform when you print it you select.
Pick to Schedule your articles or add each post to your choice’s Queue. This part is easy as you’ve already set up your queue in Measure one. Your Queue, full of articles (and ready to go) will look something like this.
After a post is published, It Is Going to return to the Bottom of this lineup, waiting to be queued again.
Aside from utilizing the function for repeated Content, you might decide to either.
- Add a post to the schedule as normal or
- Repeat your post a specific number of times (once you do so you will set the minimum number of times between repetitions of the post). Note that you can do this to get Facebook but you have to know about the Twitter rules from content see below.
You May Pause The Queue (Quickly, And At Any Time).
I love that Agorapulse has included a pause button. For any reason it’s not great timing to post or When there is a catastrophe, it is easy to pause the queue with a single click.
Maybe You need to pause a seasonal lineup of posts At Christmas… it’s simple with the pause button!
Meet Edgar has a pause button and it had been something That I actually wanted to see that I chose to replace it with. I asked Agorapulse to include one and they did (they always listen — never be afraid to mention tips or provide feedback!) .
Utilize The Queue Function
The queue function could be useful for announcing Events such as a Facebook Live (should you hold them to a weekly or regular basis). Share your content that needs to go out weekly in a queue at a specific time of the week. I’d advise that you change the articles a bit to keep the content fresh and.
Twitter And Agorapulse
Twitter posted about new Guidelines or”rules” for repeated or duplicate content in February 2018. You may read about it here.
The principles Aren’t New as addressed by Agorapulse’s CEO Emeric Ernoult. It is just that they are making a bigger point of saying they will be enforced by them.
Fundamentally this mean that we can Simultaneously post content that is similar or equal to multiple accounts. This also applies to duplicate content.
Lets’s take a look Twitter with Agorapulse whilst complying with all the rules, so you comply with the rules, once you draft an image similar to you to post to Twitter.
Notice that you can choose to to queue or program Your article to Twitter. Here is where we have to consider Twitter’s principles and comply with them. You can do this a couple of ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content To Twitter Accounts
If you look In the image above, you will see that Agorapulse blocks my ability to post duplicate content. The tool recognises that I am submitting to Twitter! This helps make sure I adhere to the guidelines of Twitter.
Content Variation Tips
This is the way I utilize Agorapulse to save me loads of Time and remain out of Twitter Jail. Together with Agorapulse, you have two options for repeating a hyperlink.
- It is possible to opt to Schedule your post once (or more than once if you vary it). To do this, just add your post, then choose the time and date you would like it to head out at. If it will be published more than once, you will want to edit the repeated or duplicate tweets so that they’re not”replicate” content. More of this is below.
- More than with variations or It is possible to opt to Queue your post once. Agorapulse advocates this. When you’re queueing content for Twitter, make sure you don’t select the option to”re-queue multiple occasions.” This is where you would wind up in breach of the rules of Twitter, although you can use this feature for some other platforms. While I choose to do it this way, I make sure it’s a special post, then add it to the top or bottom of the queue (ie I select”queue alongside” or”queue last”).
I use Advanced Scheduling to Write 1 tweet, and set that tweet. Below, I’ve set it to post no more often than every 7 Days, as well as 6 repeats. Don’t forget to edit the repeats!
Once that the 6 x repeats are scheduled by me, I can easily see Those posts in my schedule. I would go in and alter them to emojis new text, images or hashtags. Do this don’t do it or you will forget.
Note. It’s Ok if the link remains the same when you edit your articles. It’s the text that you have to change each time.
I had been utilizing Advanced Scheduling in this manner For a while today to post new content well before the new”principles” have been announced. I love to mix up this and it’s better for involvement.
Don’t forget Bulk Upload! Agorapulse also permits you to upload up to a 100 pieces of content by using a CSV file. Including your photos and also can incorporate articles! You can use this save hours and to curate articles from other websites!
What is Coming To Queued Content?
The team at Agorapulse is currently functioning on a Tool to make people tweets’ variants, therefore we can get out content fast and play fine with Twitter. This is new functionality that will enable us to replicate our tweet variations in the one interface. I am awaiting it. I’m sure it will be a timesaver! Social Media 101
Team Communication and Delegation
As easy as Agorapulse is to use, you Don’t have to do all the checking and involvement yourself… It’s a fantasy for delegation.
If you are a member of Agorapulse’s Large level Account (starting at $199 per month), then it’s possible to upgrade to team approval whereby you can assign tasks and accept messages around multiple team members.
This is GREAT for customer support brilliance.
This feature is a good, if you are a team that is growing You to upgrade to.
Oh and guess what? Remarks and teamwork happens in Actual time. So if Joe and Jess are online at precisely the exact same time working on precisely the account, there will not be double-up. You can see what your team is doing in real time.
Posting To Instagram
Agorapulse is A Instagram partner. This also means they are one of the tools to get access to Instagram’s API to allow auto-posting to Instagram that is HUGE!
In Case You Have one of the business accounts with Agorapulse you can now auto-schedule into Instagram. This means that you can plan your articles beforehand and click when you’re ready OR you are able to, to post in your phone auto post.
Make sure that you don’t forget to participate You autopost….posting is merely part of this procedure. You have to follow up on answers and comments.
I Think That Agorapulse is the tool Provides both scheduling and auto-scheduling to Instagram as well as reporting and monitoring… so it’s a win-win-win in case you’ve got a company account. Instagram tools that give you testimonials are a separate fee!
All you Want To do is.
- Download the Agorapulse program and hook up your Instagram account.
- On Your program or desktopcomputer, schedule your Instagram article (add photo and caption) then schedule the date and time you want to print it. You may opt to change on Auto-scheduling or you can use the program post the image and to connect through to Instagram.
- When it’s time to 19, if you post , will get a notification via your mobile app. Simply click”Publish” and you will be switched through to the Instagram program.
- Post as you would normally on Instagram. Your copy/description will be copied and you want to paste it. Check you have additional as necessary and you’re ready to go!
I am super impressed that Agorapulse has Added yet another feature that would normally require us to use the attribute and a tool makes it even better. Bringing these tools collectively saves time AND money and is a key reason why I adore Agorapulse for Social Media Management.
Responding To Ad Comments
Here is where we get to Some attributes that are for the higher level of membership on Agorapulse.
The ability to respond to ad comments Begins at Medium Level of Membership (beginning at $99 a month)
With opinions on ads is difficult for keeping up Equally Facebook and Instagram advertisements. Agorapulse allows you participate with them readily and to view them and pulls from the ad comments.
If ads run and know what it is like to keep up With the remarks (including the spam), then you’ll know that this purpose is bliss for advertising managers and webpage admins. Bliss. Social Media 101
Bonus Free Tools
You can also take Advantage of those free tools on their website.
- A Facebook Page Barometer — also to test your own engagement, and to see how well your fan fares from the peers.
- A Twitter Analytics Report Card — to compare multiple webpages accounts, see how you perform against the competition and quantify your Twitter performance, right today
If you really need one More reason to check out Agorapulse here it is.
They have some of the best pricing of some of the Social media management tools.
Prices start at $49 each Month for small/solo companies with increasing prices for medium, large and enterprise companies. You can discover more about pricing here.
I’ve A hunch that once you check out Agorapulse for social media direction, try Some of the tools and also take the free trial to get a spin, you will be as hooked as I am.