Introduction Social Marketing Software
There are Many social media management programs, however, one stands out among the crowd more and more every year — Agorapulse. I have utilized Agorapulse for Social Media Management for a couple of decades now, and I love it. In this article I share 12 Reasons Why I adore Agorapulse for Social Media Management and why you will too. Social Marketing Software
There are many social media management applications that Deserve a mention here. I’ve used many of these at one time or another, including Hootsuite, Sprout Social, and Buffer.
I will not go in their features . They are Solid choices.
However, I switched to Agorapulse a few years ago Today and it has been my 1 choice for social media direction since that time. You can read about a number of the attribute comparisons between Agorapulse and other platforms here.
However, for the purposes of This post, I want to focus on Agorapulse so it is possible to consider it.
It could be the Primary tool in Your arsenal! Agorapulse is kind of like a Swiss Army knife of social media management.
Only, it doesn’t have too many extraneous features That you never use, making you think”what’s that used for?” . It is sensible, no-fluff and super simple to use.
Dare I say, it’s even enjoyable (but we will get to this ). Let’s take a look at 12 Reasons why I love Agorapulse for social media direction!
12 Reasons Agorapulse Kick Ass For Social Media Direction
Oh and Before I begin… I should mention that I don’t necessarily use EVERY single function at the exact same moment. I do use a couple of tools for some functions. However, I really like that Agorapulse includes a package of features that really do cover the majority of your social media advertising requirements.
In fact, I Have been moving a lot of the features I use on additional tools around to Agorapulse. It is difficult not to wish to remain”in” this tool as it is so user-friendly and fun to use. I have also taken on a brand ambassador part with Agorapulse considering writing this article. The post was updated but my real love for this particular tool and the fact that I can’t do with it in my toolbox has not changed.
The Agorapulse Team And Culture
Let us start here. Because with this Remainder of the things I adore about Agorapulse imply nothing.
Customer support is at the core of company at Agorapulse. If their customers are happy and using their instrument in the best possible way, (and they get results), then everything falls into place. Their staff focuses on customer experience over anything else.
Agorapulse also listens About what works, what needs improving and what they are able to build next. So, you are not only a customer but a part of a business where your voice will be heard. In reality, lots of the current features that I am about to talk about came from feedback and customer recommendations.
Caring about customers Is Agorapulse has shot up the ranks as one of the social media management tools with all the best reviews and customer satisfaction. Social Marketing Software
I’ve all outlined 12 reasons why I like Agorapulse Below, but let’s start with a video summary of their current (awesome) update — then I’ll break down the key capabilities. There is a lot to like.
Impressive, right? Let us jump in and choose a Closer look at the qualities of Agorapulse.
Easy Publishing And Scheduling
Now that We’ve covered off on the all-important Function of engagement (that is the reason why I adore Agorapulse the most), let’s take a peek at posting and scheduling.
As far as a publishing Tool goes, Agorapulse is one. It’s a cinch to post to Twitter, LinkedIn, Facebook and Instagram (plus they have the newest auto-posting function for Instagram as an official Instagram Partner).
The posts can be easily customised by you to suit each platform. I don’t even need to go into detail about it here, as it intuitive to use. You, (like me) need to have the ability to work out how to schedule a simple article, easily and without education.
Scheduling is simple with Agorapulse! I can.
- Publish immediately
- Queue my article (more of this later)
- Schedule the article later on for time and a specific date.
It’s also super easy to schedule the Exact Same post to Head out on various platforms, on various times, while being optimized for those platforms (altering the text or image size).
One feature I especially like is the ability to Type”@” and then the name of the user and Agorapulse will bring up the possible account you are able to choose from on Twitter and Facebook. Notice how Agorapulse suggests additional accounts once I start entering their business name.
This helps you to label profiles and pages quickly And saves you time searching for the perfect folks to include.
You can schedule easily to LinkedIn.
Easily publish to LinkedIn with Agorapulse
We will get to Instagram in a minute, but for today, Please be aware that publishing your content and scheduling in advance on Agorapulse is super easy! And as I said, you can also now auto-post into Instagram with Agorapulse as they are an official partner and also have access to that new attribute via Instagram’s API.
Oh and they have a Fairly slick calendar view too, That means you can see all of your articles ready to go across all of the programs.
And it is color coded for folks like me who need That amount of organisation that is visual. Winning!
There’s nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike a few other social media management applications, Agorapulse has just one pillar for me to react to notifications and mentions.
To me, that’s”one task” to complete every day. And it is actually almost enjoyable to clear out my inbox.
It is focused, it’s simple and it is simple to Use, so you won’t skip a mention!
- Your accounts Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where each of the articles you need to review or respond to are available ). Your inbox items are emphasized To Review for each platform as items.
- Tabs for Publishing Listening, Fans and Followers, and Reports.
- An area for participation in which you respond and engage via retweets, likes or responses.
You can also click on a user’s profile it. You will then see all the info that you want — directly within Agorapulse (like any prior interactions).
Expand a user profile to realize your history!
Only one click and you can see if You’ve Got a History with the conversations and the user you have had before. As a consequence, you may give the people the right care at the moment.
Let us break this down a bit more…
I can see how many mentions and DMs I’ve In my inbox. When I am looking at this tweet from Ravi, I can see just how many tweets I have to review and I can review or react to his tweet. It’s the same for other channels that are social — your engagement all is in 1 place.
Never skip a mention on your inbox!
I know, I know, my inbox Is not empty in this screenshot. When I have finished writing this article, but it’s going to be! I do not always get to inbox zero every day but I get there often enough to LOVE that”Congratulations” display!
It’s easy to inspect all your mentions. You can Filter by mention or message type as follows.
Then simply review the articles responded to or dealt with. It is automatically marked as reviewed As soon as a specific post is replied to by you.
Or you simply click on a place replying.
In the following example from Nicky, I can choose To reply (or answer from DM), examine the article, delegate it for someone else (more of that later), retweet it or”like” the post — all from within the same dashboard place on Agorapulse.
Choose how the mention procedure or will engage or message.
It’s, if I switch for example similar. I can view all of my recent engagement, I will enlarge on posts or see info. I can follow and unfollow. Social Marketing Software
Change between accounts and programs to Keep up with participation!
Being able to see ALL of your comments is handy on Instagram, in which you can see the last 50 mentions on your own feed. In case you’ve got a number of followers it’s impossible to keep up with mentions. Agorapulse changes all that which is enormous for brands and influencers.
Excited? You Can now engage your with ALL Mentions if you are getting to them.
And of course, I could also easily participate by Switching to Facebook.
Note. You can engage on Facebook, Twitter, Instagram and YouTube although maybe not LinkedIn at this stage (you can only publish to LinkedIn.
Agorapulse keeps my engagement in one place all.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Finest Advocates
When it comes to social media it is not about Collecting followers. It is about participating with them.
As I shared above, Agorapulse enables me to Easily track and engage with my best advocates employing the”Fans and Followers” feature. From in your Twitter account, you click on”Fans and Followers” then filter your search under”All”,”Favorites” or”Top” users as per below.
On my top 100 users I searched in this scenario below “TOP”.
With favorites you can add profiles and a star to “favorite” folks you would like to follow closely in Agorapulse. This way, you’ve got their articles easily accessible in their own thread! Now it’s simple to engage with them and retweet their content!
You see positions for the following in just About every profile perspective on Agorapulse.
- Engaged — the individual has said you (directly, or via an answer to a conversation) or sent you a DM.
- Ambassador — this individual posted links or has retweeted you.
- Influencer — this person is often retweeted (more than 20 times during the last 30 days).
In the case of Nicky, She’s all 3 with regard to my @sociallysorted Twitter account. Nicky is somebody I should be engaging with (and I do! ) ) .
On Facebook Function shows you who’s mentioned your webpage, and the number of times they’ve liked and commented or delivered a message, as well as their last interaction with you. You can prohibit them from your page from inside Agorapulse, although I expect that happens rarely!
On Instagram you Will see who has left comments on your article, their followers/followed that is complete counts and you can trace or unfollow from within Agorapulse.
You are given a clear image of who by these fundamental metrics Follows you, boosts you and participates with you the maximum.
- Set up custom groups of followers inside Agorapulse’s dashboard
- Search on each of their interactions
- Search on their own messages, and
- Add personal notes.
When You’ve Got this information you can use all It to engage in positive communication with these individuals — surprise and delight them maybe reach out to them to thank them! Social Marketing Software
Advanced Tracking, Reviews And search
Think of Agorapulse as your own Personal private investigator. You can use the Monitoring function on Instagram to.
- Hashtag hunts.
- Perform location searches.
What is so great about it? It opens up a whole new World of chance for locating (and joining) talks about any subject you like (like your manufacturer ).
The Capacity for location-based businesses is huge Particularly tourism.
When it comes To reports, Agorapulse actually shines. With one click you can make a report that’s not difficult to decipher and easy to create. GREAT for showing customers!
Agorapulse Reports help you to break your Audience in a way which makes sense.
The reports also can help you locate a range Information such as.
- Your best performing articles (ie posts, tweets etc) based on participation and reach
- Evolution metrics with time. Agorapulse compares metrics and gives a reading re if a metric is increasing or decreasing over a time to you.
- Community management statistics like response time and response rate
- Benchmarking your Facebook Page against opponents
Your material is easily analysed and Introduced in report form. You may also download it as a csv file to reveal it the most.
For social media managers and agencies this is Enormous, as it allows you to provide easy-to-read data to your clientele.
It is also possible to have a peek!
Just about everyone I know who uses Agorapulse to get Social media management raves about the accounts. They’re pretty particular;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is similar to Paradise to me. Agorapulse explains it as being able to”tag, bookmark, hide, delete or delegate articles… while you sleep”. All using Moderation Rules.
Where the, I like this function on Twitter Auto-thankyous, Auto-engagements and Auto-DMs drive me bat-shizz mad.
With Agorapulse I will deal with them Ways.
- Therefore I really don’t see most of them in the first 17, my DMs can be filtered by me. This is where the magic happens. You can set up filters to weed out”most” of those lousy DMs. Not all (sigh) but many.
- I will filter my feed by DMs or even Mentions. Clean them out and I visit DMs. To be honest I get so many DMs that are spam nowadays, it’s hard not to miss the good ones. Auto DMs have literally made DMs useless to me, which is a shame.
Filtering and moderation works for all account Types but I mostly use it for Twitter to”mark as reviewed” all of the Auto DMs which come through saying”thanks to after”.
It filters out The auto-DMs, and yes I am sad that it grabs some actual ones as well, but you have to pick your battles!
Along with the moderation rules are not merely about spam. You can use them in many ways to
- Filter out articles to be reacted to — on almost any platform. Maybe you wish to have all of the articles featuring a hashtag to be tagged in a specific manner — so you can respond to them.
- Filter those people that are SUPER out and post all the time so that you don’t need to see every Tweet at Agorapulse — just repond to them or in Twitter.
- Create customized tags such as tweets and remarks so it is possible to categorize and search on these afterwards!
- Create customized searches for keywords that you want to monitor
- In case you have one of the”large” level accounts (greatest for smaller agencies) you can have posts delegated to a team member (see 11 below).
Basically the moderation purpose is another Bonus reason to think about Agorapulse for social media management.
A Killer Mobile App
If you are out and around And you need to clear your inbox, the Agorapulse app is something that you will love.
It is accessible on iOS and Android and it’s super slick to use. I often prefer to use the program vs desktop computer to process my inbox as it is really easy to review and procedure messages and mentions. Social Marketing Software
Agorapulse’s queue feature allows you to publish Your content onto a replicated, evergreen basis utilizing smart categories — a lot like the manner in which Meet Edgar permits you to set posts to be scheduled at particular times of day based on certain categories. It is used by me for Twitter and Facebook.
If you want to and are using a tool like Meet Edgar Reduce costs, then contemplate Agorapulse’s evergreen content feature instead (and you get the bonus of all of the other Agorapulse attributes ).
Here are a Couple of things to learn about using Agorapulse for content that is repeated.
Setting Up Your Queue Categories Is Super Easy.
With Agorapulse it’s super simple to set up and title Your queue insert your program to get posts to be published on, and catogories. Then the process of adding content is extremely intuitive. As you can see, it’s a slick dashboard (the consumer experience is awesome).
Firstly, set up your content and you need to name Classes (all colour-coded and ready for action!) .
Setting up your categories is simple… and color-coded!
Once you’ve set up your categories, all you Need to Do is add times to the schedule, like this.
Then I Want to include content that is awesome to each of the category queues!
Easily Preview Content For Every Social Network.
Agorapulse provides You a handy visual/image preview of this post, to show you how it will look on the newsfeed of the platform when you publish it, you choose.
Choose to Schedule your posts or include every post to the Queue of your choice. This component is easy as you have already set your queue up in Measure one. Your Queue, full of articles (and ready to go) will look something like this.
After a post is published, It Is Going to return to the Bottom of this queue, waiting to be queued.
Apart from using the queue function for perennial Content, you can choose to .
- Add a post to the schedule as normal or
- Repeat your post a certain number of times (once you do so you may set the minimum amount of times between repeats of the article ). Be aware that you can accomplish this to get Facebook but you have to be aware of the Twitter rules from duplicate content see below.
You May Pause The Queue (Quickly, And At Any Time).
I Really like That Agorapulse has included a pause button. When there’s a disaster or for any reason it’s not great timing to post, you can easily pause the queue.
Perhaps you want to pause a seasonal queue of posts At Christmas… it’s simple with the pause button!
Meet it was something and Edgar includes a pause button I actually wished to see that I chose to replace it with. I asked Agorapulse to add one and they did (they always listen never be afraid to mention suggestions or give feedback!) .
Use The Queue Function
The function could be useful for announcing Events like a Facebook Live (if you hold them on a weekly or regular basis). Share your articles that must go out in a queue at a specific time of the week. I would advise that a bit varies the articles to keep the content fresh and more eye-catching.
Twitter And Agorapulse
Twitter posted about fresh Guidelines or”rules” for repeated or duplicate content in February 2018. You may read about it here.
The rules Aren’t Fresh as discussed in this informative article by Agorapulse’s CEO Emeric Ernoult. It is just that now they are making a point of saying they’ll apply them.
Fundamentally this imply that we can no longer Simultaneously post content that is similar or equal to multiple accounts. This applies to replicate content in the account.
Lets’s take a look Twitter with Agorapulse whilst complying with all the principles, so you obey the rules when you draft a picture like you to post to Twitter.
Note that you can choose to to queue or schedule Your post to Twitter. Here is where we have to consider the principles of Twitter and comply with them. You can do this a couple ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content On Twitter Accounts
If you look closely At the picture above, you will realize that Agorapulse blocks my ability to place duplicate content. The tool recognises that I am submitting to Twitter! This helps ensure that the guidelines of Twitter are adhered to by me.
Content Variation Tips
This is the way I use Agorapulse to save loads of Time and stay out of Twitter Jail. Together with Agorapulse, you currently have two choices for repeating a link.
- You can choose to Schedule your post once (or more than once in the event that you change it). Just add your article to do this, then choose the date and time you would like it to head out at. If it will be published more than once, you will want to edit the replicated or replicate tweets so they’re not”duplicate” content. A lot of this is below.
- It is possible to opt to Queue your article once or more than with variants. Agorapulse advocates this. When you’re queueing content for Twitter, make sure that you don’t select the option to”re-queue multiple occasions.” You are still able to use this feature for some other platforms, but this is where you would wind up in breach of Twitter’s rules. When I decide to do it this way, I make sure it’s a special post, then add it to the top or bottom of this queue (ie I select”queue next” or”queue last”).
Advanced Scheduling is also used by me to Write 1 tweet, then set that tweet. Below, I’ve set it to post no more frequently than every 7 Days, as well as 6 repeats. Just don’t forget to edit the repeats!
After the 6 x repeats are scheduled by me, I could see Those posts in my schedule. I’d go directly in and alter them to emojis, new text, pictures or hashtags. Do this don’t do it later or you will forget.
Note. It’s Ok when you edit your articles, if the connection stays the same. It is the text that you have to change each time.
I had been utilizing Advanced Scheduling in this manner For a little while now to post new content well ahead of the new”rules” have been announced. I love to mix this up and it’s better for engagement.
Do not forget Bulk Upload! Agorapulse also allows you to upload around some 100 parts of content at once using a CSV file. This also can incorporate content and includes your photos! You might also use this to curate content and save hours!
What’s Coming For Queued Content?
The staff at Agorapulse is working on a Tool to make us tweets’ variations, so we can get content out and play nice with Twitter. This is new functionality that will enable us to replicate our tweet variants all in the one simple interface. I am looking forward to it. I’m convinced it’s going to be a timesaver! Social Marketing Software
Team Communication and Delegation
As Simple as Agorapulse would be to use, you Do not need to do all the checking and engagement yourself… it is a fantasy for delegation.
If you are a member of Agorapulse’s Large level Account (starting at $199 per month), then you can upgrade to staff approval whereby you can assign tasks and accept messages around multiple staff members.
This is very good for customer support brilliance.
If you are a team that is growing, this feature is a good One to upgrade to.
Oh and guess what? Teamwork and comments occurs in Actual time. If Jess and Joe are online at precisely the exact same time working on precisely the exact same account, there will not be double-up. It is possible to see what your staff is currently performing in real time.
Posting To Instagram
Agorapulse is A proud spouse that is Instagram. This also means that they are one of the first tools to acquire access to the API to allow of Instagram!
If you have one of the business accounts with Agorapulse you can into Instagram. This usually means you can now plan your articles beforehand and click to post in your phone whenever you are ready OR you are able to auto post.
Make sure that you don’t forget to engage You autopost….posting is merely a part of this procedure. You need to follow up on comments and answers.
I believe that Agorapulse is the tool that Provides both scheduling and auto-scheduling to Instagram in addition to monitoring and reporting… so it is a win-win-win if you have a business account. Are a separate fee!
All you Want To do would be.
- Download the Agorapulse app and hook your Instagram account up.
- On Your program or desktop, schedule your Instagram article (add photo and caption) then schedule the date and time that you want to publish it. You can opt to change on Auto-scheduling or you can use the program post the picture and to connect through to Instagram.
- When it is time if you post will receive a notification through your mobile app. Simply click”Publish” and you will be changed through to the Instagram program.
- Article as you would ordinarily on Instagram. Your copy/description is going to be duplicated and you need to paste it. Check you have additional as necessary and you are good to go!
Again, I am super impressed that Agorapulse has Added another feature that would require us to use a separate tool and the attribute makes it even better. Bringing these tools collectively saves you time AND money and is a key reason why I love Agorapulse for Social Media Management.
Responding To Advertisement Comments
Here is where we get to Some features that are for the degree of membership Agorapulse.
The capability to respond to ad comments Starts at Moderate Level of Membership (starting at $99 a month)
With opinions on ads is difficult for keeping up Both Facebook and Instagram advertisements. Agorapulse pulls from the ad comments and lets you see them and participate with them.
If you run ads and know what it is like to maintain With the comments (including the spam), then you’ll know that this function is bliss for ad managers and webpage admins. Bliss. Social Marketing Software
Bonus Free Tools
You can also take Advantage of those free tools on their site such as.
- A Facebook Page Barometer — to determine how well your lover fares against your peers, and to test your own engagement.
- A Twitter Analytics Report Card — to compare multiple twitter accounts, see how you perform against the competition and quantify your Twitter functionality, right now
If you need one Reason to check out Agorapulse then here it is.
It is affordable.
They have some of the best pricing of some of the Social media management applications.
Prices start at $49 each Month for small/solo businesses with increasing prices for medium, large and enterprise companies. You can find out more about pricing here.
I’ve A hunch that as soon as you check out Agorapulse for social media management, try Some of the free tools and choose the free trial to get a spin, you will be hooked as I am.