Intro Social Marketing Manager
There are Many social media management tools, however, one stands out amongst the audience more and more each year — Agorapulse. I’ve utilized Agorapulse for Social Media Management for a couple of years and I really like it. In this post I discuss 12 Reasons Why I love Agorapulse to Social Media Management and you will also. Social Marketing Manager
There are many social media management applications that Deserve a mention here. I have used many of them including Hootsuite Sprout Social, and Buffer, at one time or another.
I will not go in their features . They are Solid options.
However, I changed to Agorapulse a Couple of Years ago It and Today has been my 1 choice to social media management since that time. You may read about a number of the feature comparisons between Agorapulse and other platforms here.
However, for the purposes of This informative article, I wish to just focus on Agorapulse so it is possible to consider it as a tool in your arsenal.
In fact, it could literally be the Primary tool in Your arsenal! Agorapulse is kind of like a Swiss Army knife of social media management.
Only, it doesn’t have features That you never use, making you think”what is that used for?” . It is practical, no-fluff and super simple to use.
Dare I say, it is even enjoyable (but we’ll get to that). Let’s take a peek at 12 Reasons why I love Agorapulse for social media management!
12 Reasons Agorapulse Kick Ass For Social Media Management
Oh and Before I start… I must mention that I don’t always use each and every function in the exact same moment. I do use a couple of other tools. However, I really like that Agorapulse has a package of features that actually do cover most of your social media marketing needs.
In fact Have been slowly moving a lot of the attributes I use on programs around to Agorapulse. It’s hard not to wish to remain”in” this tool as it’s so user-friendly and enjoyable to use. I have also taken on a brand ambassador role with Agorapulse since writing this post. The article was updated but my genuine love with this tool and the fact I can not do without it in my arsenal hasn’t changed.
The Agorapulse Culture And Team
Let us begin here. Because without this Remainder of the things that I love about Agorapulse imply nothing.
Customer support is at the core of company at Agorapulse. If their clients are happy and using their tool in the best possible manner, (and they receive results), then everything falls into place. Their team focuses on client experience over anything else.
Agorapulse also stinks About what works, what they can build and what needs improving. You are not a client but a part of a company. In fact, lots of the present features that I am going to speak about came from customer testimonials and opinions.
Caring about clients Is why Agorapulse has shot up the rankings as among those social media management tools with all the reviews and customer satisfaction. Social Marketing Manager
I’ve all summarized 12 reasons why I like Agorapulse Below, but let us begin with a video overview of their recent (awesome) upgrade — then I will break down the critical capabilities. There’s a lot to like.
Impressive, right? Let us jump in and choose a Closer look at the features of Agorapulse.
Easy Publishing And Scheduling
Now that we have covered off on the all-important Purpose of participation (that is the reason why I adore Agorapulse the most), let’s take a look at scheduling and posting.
Just as a publishing Tool goes, Agorapulse is among the easiest I have used. It is a cinch to post to Twitter, LinkedIn, Facebook and Instagram (and they have the new auto-posting work for Instagram as a formal Instagram Partner).
The posts can be easily customised by you to match each platform. I don’t even have to go into detail about it here, as it intuitive to use. You, (like me) should be able to work out how to schedule a simple post, easily and without instruction.
Scheduling is simple with Agorapulse! I can.
- Publish instantly
- Queue my article (more of that later)
- Schedule the post later on for time and a specific date.
It’s also super easy to schedule the same post to Go out on various platforms, on various occasions, while being optimized for all those platforms (altering the text or picture size).
1 feature I like is the capability Kind”@” and then the title of the consumer and Agorapulse will bring up the probable account you can choose from on Twitter and Facebook. Notice Agorapulse suggests accounts when I start entering their business name.
This helps you to label profiles and pages fast And saves you time looking to include.
You can also schedule easily to LinkedIn.
Easily print to LinkedIn with Agorapulse
We’ll get to Instagram at a moment, but for today, Please know that publishing your articles and scheduling beforehand on Agorapulse is super simple! And like I said, it is also possible to currently auto-post to Instagram using Agorapulse as they are an official partner and have access to that new feature via Instagram’s API.
Oh and they have a Fairly calendar view So you are able to see all your articles ready to go across all the platforms.
And it’s color coded for folks like me That extra amount of visual organisation. Winning!
There is nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike a few other social media management tools, Agorapulse mentions and has 1 column for me to react to notifications.
To me, that is”one job” to finish each day. And it’s actually almost enjoyable to clear out my inbox.
It’s focused, it’s easy and it is super simple to Use, and that means you won’t skip a mention!
- Your accounts Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where each of the articles you will need to examine or respond to are available ). Your inbox things are highlighted To Inspection for each platform as things.
- Tabs for Publishing Listening, Fans and Followers, and Reports.
- An area for engagement in which you respond and engage via likes, retweets or replies.
You can click on a user’s profile it. You’ll then see all the info that you need — directly within Agorapulse (like any previous interactions).
Expand a user profile to see your history!
If You’ve Got a Only one click and you will see History with the conversations and the consumer you’ve had before. As a consequence, you can provide the people the right care at the time.
Let us break this down a little more…
I DMs I’ve and can certainly see how many cites Inside my inbox. If I am looking at this tweet from Ravi, I will see how many tweets I have to review and that I will review or respond to his conversation. It’s the same for societal channels — your engagement all is in 1 area.
Never skip a mention on your inbox!
I know, I know, my inbox Isn’t empty in this screenshot. When I’ve finished writing this article, but it’s going to be! I don’t always get to inbox zero every day but I get there often enough to LOVE that”Congratulations” screen!
It’s easy to check all of your mentions. You can Filter by message or mention type as follows.
Then simply review the articles you have replied to or dealt with. It is marked as reviewed As soon as a specific post is replied to by you.
Or You Just click on a place replying.
In the next example from Nicky, I could choose To reply (or reply by DM), examine the article, delegate it for someone else (more of that later), retweet it “like” the article — all from within precisely the exact same dashboard area on Agorapulse.
Choose how the mention will participate or process or message.
It’s, if I change to Instagram, for example similar. I can view my recent engagement all, I can expand on posts or see info about a user. I can also follow and unfollow. Social Marketing Manager
Easily change between accounts and programs to Keep up with engagement!
Being able to see your comments ALL are handy on Where you usually can find the past 50 mentions on your feed. It is impossible to maintain with mentions, In case you’ve got a number of followers. Agorapulse changes that which is huge for influencers and brands.
Excited? You Can now engage your with ALL Mentions, even if you are getting to them.
And I could also participate by Switching to Facebook too.
Note. You’re able to engage on Facebook, Twitter, Instagram and YouTube but maybe not LinkedIn at this stage (you can only print to LinkedIn.
Agorapulse retains my engagement in one place all.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Finest Advocates
When it comes to social media it’s not about Collecting followers. It is about engaging with them.
Like I shared above, Agorapulse allows me to Easily track and participate with my very best advocates employing the”Fans and Followers” feature. From in your Twitter account, you click “Fans and Followers” and then filter your search under”All”,”Favorites” or”Top” users as per below.
On my top 100 users I hunted in this scenario under “TOP”.
To profiles you can add a celebrity with favorites to “favorite” people you want to follow carefully in Agorapulse. This way, you’ve got their posts readily accessible in their own thread! It’s easy to engage with them and retweet their articles!
You will also see positions for your following in just About each profile view on Agorapulse.
- Engaged — the person has mentioned you (directly, or via a reply to a dialogue ) or delivered you a DM.
- Ambassador — this individual has retweeted you or posted links.
- Influencer — this person is often retweeted (over 20 times during the last 30 days).
In the case of Nicky, she is all 3 with regard to my @sociallysorted Twitter account. Nicky is somebody I ought to be participating with (and I do! ) ) .
On Facebook, this Function shows you who has said your page, and the number of times they’ve enjoyed and commented or delivered a message, in addition to their last interaction with you. It is also possible to ban them from your page from inside Agorapulse, although I expect that happens rarely!
On Instagram you Will see who has left comments their total followers/followed counts and you can trace or unfollow from within Agorapulse.
You are given a clear image of who by these metrics Follows you, promotes you and engages with you the most.
- Set up custom classes of followers inside Agorapulse’s dash
- Search on each of their interactions
- Search in their own messages, and
- Add notes.
When you have all It to engage in communication with these people — perhaps reach out to them to thank them surprise and delight them in some way! Social Marketing Manager
Advanced Tracking, Reviews And search
Consider Agorapulse as your personal Private investigator. It’s possible to use the Monitoring function on Instagram to.
- Hashtag hunts.
- Location hunts.
What is so great? It opens a whole new World of possibility for finding (and linking ) talks about any subject you like (including your manufacturer ).
The Capacity for companies is huge Particularly tourism.
When it comes To reports, Agorapulse actually shines. With one click you can make a report that’s easy to decode and simple to produce. GREAT for showing customers!
Agorapulse Reports help you to break your down Audience sense.
The detailed reports can help you locate a range Information including.
- Your best performing content (ie articles, tweets etc) based on engagement and reach
- Development metrics over time. Agorapulse gives a fast reading re if a metric is increasing or decreasing over a time to you and automatically compares metrics.
- Community management data such as response time and response speed
- Benchmarking your Facebook Page against competitors
Your best performing material is easily analysed and Introduced in report form. You can even download it as a csv file to reveal it to the people/clients/team that must view the most.
For social media managers and agencies that this is Enormous, as it allows you to provide easy-to-read information to your clients.
You can have a glance at your competition!
Nearly everyone I know who uses Agorapulse for Social media direction raves about the reports. They’re fairly particular;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is similar to Paradise to me. Agorapulse describes it as being able to”tag, rename, conceal, delete or delegate content… while you sleep”. By using Moderation Rules all.
I love this function on Twitter, in which the Auto-thankyous, Auto-engagements and Auto-DMs push me bat-shizz mad.
With Agorapulse I will deal with them Manners.
- My DMs can be filtered by me so I don’t see almost all of them. This is where the magic happens. You can set up filters to weed out”most” of those lousy DMs. Not all (sigh) but most.
- I can then filter my feed by Mentions or DMs. I visit DMs and clean them out. To be honest I get so many DMs that are spam these days, it’s hard not to overlook the excellent ones. Auto DMs have made DMs useless to me personally, which is a shame.
Filtering and moderation works for all accounts Types but I mostly use it for Twitter to”mark as reviewed” all the Auto DMs that come through saying”thanks to after”.
It mostly filters out The auto-DMs, and yes I’m sad that it catches some real ones also, but you have to pick your battles!
And the moderation principles are not just about spam. You can use them in several ways to
- Filter content out to be reacted to — on almost any stage. Perhaps you want to have the posts featuring a hashtag that is specific to be labeled in a manner — so you’re able to respond to them.
- Filter out those people that are SUPER engaged and post all the time so you don’t need to observe every Tweet at Agorapulse — only repond to them or in Twitter.
- Create customized tags such as remarks and tweets so you can categorize and research on them!
- Create custom searches for key words that you want to track
- In case you’ve got one of those”large” level accounts (greatest for small agencies) you’ll have posts delegated to a team member (see 11 below).
Fundamentally the moderation purpose is another Bonus reason to think about Agorapulse for social media direction.
A Killer Mobile App
If you are about and out And you will need to clear your inbox, the more Agorapulse program is something you will love.
It’s available on Android and iOS and it is super slick to use. I often prefer using the app vs desktop to process my inbox since it’s really easy to review and procedure messages and mentions. Social Marketing Manager
Agorapulse’s lineup feature Permits You to publish Your content on a replicated, evergreen basis utilizing smart categories — much like the way in which Meet Edgar allows you to set articles to be scheduled at certain times daily based on particular categories. I use it for Twitter and Facebook.
If you want to and are using a tool like Meet Edgar Reduce costs, then consider Agorapulse’s evergreen content attribute rather (and you have the bonus of all the additional Agorapulse attributes ).
Here are a Couple of things Agorapulse for , content that is queued that is replicated.
Setting Your Queue Categories Up Is Super Easy.
With Agorapulse title and it easy to set up Your queue catogories, and insert your schedule for articles to be published on. Then the process of adding content is intuitive. As you can see, it’s a slick dashboard (the user experience is amazing ).
Primarily, put your content up and You Have to name Categories (all colour-coded and ready for action!) .
Setting up your categories is easy… and color-coded!
All you have to, When You’ve set up your categories Do is add times to the program, like this.
Then I need to add amazing content to each of the category queues!
Easily Preview Content For Each Social Network.
Agorapulse provides You a preview of the post, to explain to you how it will look on the newsfeed of the platform when you publish it, you select.
Pick to Schedule your posts or add every post to the Queue of your choice. This part is simple, as you set your queue up in Step one. Your Queue, full of posts (and ready to go) will look something like this.
After a post is published, it will return to the Bottom of this queue, waiting to be queued.
Apart from using the queue function for perennial Content, you can even decide to either.
- Add a post to the schedule as usual or
- Repeat your post a specific number of times (when you do this you will place the minimum number of times between repetitions of the post). Be aware that you can accomplish this to get Facebook but you need to be aware of the Twitter rules from duplicate content — see below.
You Can Pause The Queue (Instantly, And At Any Time).
I Really like That Agorapulse has included a pause button. When there is a natural catastrophe or for any reason it’s not great timing to post, you can easily pause the queue.
Maybe You need to pause a seasonal queue of posts At Christmas… it’s simple with the pause button!
Meet it was something and Edgar includes a pause button That I actually wanted to see that I opted to replace it with. I requested Agorapulse to add one and they did (they constantly listen never be reluctant to mention tips or give opinions!) .
Use The Queue Function
The queue function can be for announcing handy Events like a Facebook Live (should you hold them on a weekly or regular basis). Share your content that must go out each week at a certain time of the week in a queue. I’d advise that the articles a bit change to keep the material fresh and more eye-catching.
This functions for Facebook but with we Have to look at some”changes” to Twitter’s terms of usage…. Social Marketing Manager
Twitter And Agorapulse
Twitter posted about fresh Guidelines or”rules” for repeated or replicate content in February 2018. You can read about it here.
The principles Aren’t Fresh as discussed by Agorapulse’s CEO Emeric Ernoult. It’s just that they are making a point of saying they’ll apply them.
Fundamentally this imply that we can Simultaneously post similar or identical content to multiple accounts. This applies to replicate content at the account.
Lets’s take a look at how you can post to Twitter with Agorapulse whilst complying with all the rules, so you obey the rules when you draft a picture similar to you to post to Twitter.
Note that you can choose to schedule or to queue Your article to Twitter. Here is where we need to consider the principles of Twitter and comply with them. You can do this a couple ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content To Twitter Accounts
If you look In the image above, you will realize that Agorapulse blocks my ability to place duplicate content. The instrument recognises that I am posting to Twitter! This helps ensure that I adhere to Twitter’s guidelines.
Content Variation Tips
Here is the way I utilize Agorapulse to save loads of Time and stay from Twitter Jail. With Agorapulse, you have two choices for repeating a link.
- It is possible to choose to Schedule your post once (or more than once in the event that you change it). Simply put in your post to do this, then pick the date and time you would like it to go out out at. If it’ll be printed more than once, you’ll need to edit the replicated or duplicate tweets so that they’re not”replicate” content. More of that is under.
- More than once with variations or you can opt to Queue your post once. Agorapulse advocates this. When you’re queueing content for Twitter, be certain that you don’t select the option to”re-queue multiple occasions.” This is where you’d end up in breach of Twitter’s rules, although you are still able to use this attribute for some other platforms. When I decide to do it this way, I make sure it’s a unique post, then add it on the top or bottom of the queue (ie I select”queue alongside” or”queue last”).
Advanced Scheduling is also used by me to Write one tweet, set that tweet to replicate a certain number of occasions. Below, I’ve set it to post than every 7 Days, as well as 6 repeats. Just don’t forget to edit the repeats!
I could see, After I schedule the 6 x repeats Those posts in my schedule. I would go directly in and change them to text, emojis, pictures or hashtags. Do this do not do it later or you may forget.
Note. It’s If the connection remains the same when you edit your posts, Okay. It is the text that you need to change each time.
I’d been using Advanced Scheduling in this manner For a while today to post new content — well ahead of the new”rules” have been announced. I love to mix up this and it’s better for involvement.
Do not forget Bulk Upload! Agorapulse also permits you to upload around some 100 pieces of content by using a CSV file. Including your photos and also can incorporate content from any RSS feed! You can also use this to curate articles and save hours!
What’s Coming To Queued Content?
The team at Agorapulse is working on a Tool to produce us the variants of tweets, so we can still get out content and play nice. This will be new functionality that will let us replicate our tweet variants quickly — all in the one interface that is easy. I am looking forward to it. I’m convinced it’s going to be a timesaver! Social Marketing Manager
Team Communication and Delegation
As easy as Agorapulse is to utilize, you Don’t have to do all of the checking and involvement yourself… It’s a fantasy for delegation.
If you are a member of Agorapulse’s Large level Account (starting at $199 per month), then it’s possible to update to team approval whereby you can assign tasks and accept messages around multiple staff members.
This is GREAT for customer support brilliance.
This attribute is a good if you are a team that is growing You to update to.
Oh and guess what? Comments and teamwork occurs in Actual time. If Joe and Jess are online at the exact same time working on the accounts, there won’t be double-up. You can see what your staff is performing in real time.
Posting To Instagram
Agorapulse is A spouse. This also means that they are among the tools to acquire access to Instagram’s API to allow!
In Case You Have one of the business accounts with Agorapulse you can into Instagram. This means that you can organize your articles beforehand and click on to post on your telephone when you are ready OR you are able to auto article.
Just make sure that you don’t forget to engage if You autopost….posting is merely part of the procedure. You have to follow up on answers and comments.
I believe that Agorapulse is the instrument Offers both scheduling and auto-scheduling to Instagram in addition to reporting and monitoring… so it is a win-win-win in case you have a business account. Are a distinct fee!
All you need To do is.
- Download the Agorapulse program and hook your Instagram account.
- On Your program or desktopcomputer, schedule your Instagram post (add picture and caption) then program the date and time that you want to publish it. You may opt to switch on Auto-scheduling or you can use the app place the image and to connect through to Instagram.
- If you post will receive a notification through your mobile program when it is time. Simply click”Publish” and you’ll be changed through to the Instagram app.
- Post as you would ordinarily on Instagram. Your copy/description is going to be duplicated and you need to glue it to the Instagram app. Check you are good to go and you have added as necessary!
I am super impressed that Agorapulse has Added another feature that would ordinarily require us to use another tool and the newest auto-post feature makes it even better. Bringing these tools saves you time AND money and is a key reason why I love Agorapulse for Social Media Management.
Responding To Ad Remarks
Here is where we get to Some features which are for the higher level of membership Agorapulse.
The capability to respond to ad comments Starts at Moderate Level of Membership (starting at $99 per month)
With opinions on ads is hard for keeping up Equally Facebook and Instagram ads. Agorapulse allows you to see them and engage with them readily and pulls to your own inbox in the ad comments.
If you run advertisements and understand what it’s like to keep up With the remarks (including the spam), then you will know that this function is bliss for ad managers and page admins. Bliss. Social Marketing Manager
Bonus Free Tools
You can choose Advantage of those tools on their website.
- A Facebook Page Barometer — also to test your engagement, and to see how well your fan fares against your peers.
- A Twitter Analytics Report Card — to compare multiple twitter accounts, see how you perform against the competition and measure your Twitter performance, right today
If you really need one More reason to check out Agorapulse here it is.
They have some of the pricing of some of those Social media management applications.
Prices begin at $49 each Month for small/solo businesses with raising prices for large medium and enterprise companies. You will find out more about pricing here.
I’ve A hunch that as soon as you check out Agorapulse for social media direction, try Some of the tools and also take the free trial to get a spin, you will be hooked as I am.