Intro Social Marketing
You will find Many social media management programs, however, one stands out amongst the audience more and more each year — Agorapulse. I have used Agorapulse for Social Media Management for a couple of years now, and I really like it. In this article I share 12 Reasons Why I love Agorapulse to Social Media Management and why you will also. Social Marketing
There Are Lots of social media management applications that Deserve a mention . I have used many of them at one time or another, such as Hootsuite, Sprout Social, and Buffer.
I will not go in their features here. They are Solid options.
However, I switched to Agorapulse a few years ago It and Today has been my 1 choice to social media direction since that time. You may read about some of the feature comparisons between Agorapulse along with other programs here.
But for the purposes of This informative article, I want to focus on Agorapulse so you can consider it.
In Reality, it could literally be the Primary tool in Your arsenal! Agorapulse is sort of like a Swiss Army knife of social media direction.
Only, it doesn’t have too many features that are extraneous You never use, making you think”what’s that used for?” . It’s practical, no-fluff and super easy to use.
Dare I say, it is even fun (but we’ll get to that). Let us take a look at 12 Reasons why I adore Agorapulse for social media direction!
12 Reasons Why Agorapulse Kick Ass For Social Media Management
Oh and Before I begin… I should mention that I do not necessarily use EVERY single function at precisely the same moment. I do use a couple of tools for some purposes. But I love that Agorapulse has a package of features that do cover the majority of your social media advertising needs.
In fact, I Have been gradually moving a lot of the attributes I use on programs over to Agorapulse. It’s difficult not to wish to remain”in” this instrument since it is so user-friendly and fun to use. I have also taken on a brand ambassador role with Agorapulse since writing this post. The article has been updated but my genuine love for this tool and the fact I can not do with it in my arsenal hasn’t changed.
The Agorapulse Team And Culture
Let us start here. Because with this Remainder of the things I adore about Agorapulse imply nothing.
Customer support is at the core of company Agorapulse. If their clients are happy and using their tool in the finest possible way, (and they receive results), then everything falls into place. Their staff focuses more.
Agorapulse also stinks To customers about what works, what needs improving and what they are able to build next. So, you are not a customer but a part of a business where your voice will be heard. In fact, many of the present features that I am going to speak about came from opinions and customer recommendations.
Caring about customers Is Agorapulse has shot up the ranks as one of the social media management tools with all the top reviews and customer satisfaction. Social Marketing
I’ve summarized all 12 reasons why I like Agorapulse Below, but let’s start with a video overview of their current (awesome) upgrade — then I’ll break down the critical features. There is a lot to like.
Impressive, right? Let’s jump in and choose a Closer look at the features of Agorapulse.
Easy Publishing And Scheduling
Now that we have covered off on the all-important Function of participation (that is the reason why I love Agorapulse the most), let us take a peek at scheduling and posting.
As far as a publishing Tool goes, Agorapulse is one of the easiest I have used. It’s a cinch to post to Twitter, LinkedIn, Facebook and Instagram (plus they have the newest auto-posting work for Instagram as an official Instagram Partner).
The posts can be easily customised by you to match each platform. I probably don’t even have to go into detail about it here, as it intuitive to use. You, (like me) should be able to work out how to program a simple article, readily and without instruction.
Scheduling is easy with Agorapulse! I can.
- Publish immediately
- Queue my article (more of that later)
- Schedule the post in the future for time and a specific date.
It’s also easy to schedule the article to Go out on various platforms, on different times, while being optimised for those platforms (altering the text or image size).
One feature I especially like is the capability to Kind”@” and then the name of the consumer and Agorapulse will bring up the possible account you are able to pick from on Twitter and Facebook. See Agorapulse suggests accounts when I begin entering their business name.
This helps you to label pages and profiles fast And saves you time looking to include.
You can even schedule to LinkedIn.
Easily publish to LinkedIn with Agorapulse
We’ll get to Instagram in a minute, but for today, Please know that publishing your articles and scheduling in advance on Agorapulse is super easy! And as I said, it is also possible to currently auto-post into Instagram using Agorapulse since they are an official partner and have access to that new feature via Instagram’s API.
Oh and they have a Fairly calendar opinion too, So you can see all of your articles ready to go across all the programs.
And it is color coded for folks like me That amount of visual organisation. Winning!
There is nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike a few other social media management tools, Agorapulse mentions and has only one pillar for me to react to notifications.
To me, that is”one task” to complete each day. And it’s actually almost enjoyable to clean out my inbox.
It is concentrated, it’s easy and it is easy to Use, so you won’t miss a mention!
- Your accounts Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where all the posts you will need to review or respond to are available ). Your inbox things are highlighted as things.
- Tabs for Reports, Publishing, Fans and Followers, and Listening.
- An area for engagement in which you engage and respond via responses, retweets or enjoys.
You can also click on a user’s profile it. You will then see all of the info that you need — directly within Agorapulse (like any previous interactions).
Expand a user profile to see your history!
Just one click and you will see if you have a History with the conversations and the user you’ve had before. As a consequence, that you can give the ideal people the ideal care at the moment.
Let’s break this down a bit more…
I can see how many mentions and DMs I have Inside my inbox. When I am looking at this tweet from Ravi, I can see how many tweets I have to review and I will review or react to his conversation. It’s the same for other channels — your engagement all is in 1 place.
Never miss a mention in your inbox!
I know my inbox Is not empty in this screenshot. When I have finished writing this article but it’s going to be! I do not always get to tune zero every day however I get there often enough to LOVE that”Congratulations” display!
It’s easy to check all your mentions. You can Even filter by message or mention kind as follows.
Only review the articles responded to or dealt with. It is marked as reviewed As soon as you reply to a post.
Or you simply click on a post to review it without replying.
In the following example from Nicky, I could select To reply (or reply from DM), examine the article, delegate it for someone else (more of that later), retweet it or”just like” the article — all from within the exact same dashboard area on Agorapulse.
Choose how the mention will participate or process or message.
If I change to Instagram, by Way of Example, it’s similar. I am able to view my recent engagement all, I see more information or can expand on posts. I unfollow and may follow. Social Marketing
Switch between programs and accounts to Keep up with participation!
Being able to see your comments ALL are handy on Instagram, where you can see the last 50 mentions on your feed. It’s not possible to maintain with mentions, In case you’ve got a large number of followers. Agorapulse changes all that which is huge for influencers and brands.
Excited? You Can now participate your with ALL Mentions, even when you are getting to them.
And I could also easily participate by Switching to Facebook.
Note. You’re able to engage on Facebook, Twitter, Instagram and YouTube but maybe not LinkedIn at this point (you can only print to LinkedIn.
Agorapulse keeps my engagement in one place all.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Best Advocates
When it comes to social media it’s not about Collecting followers. It is about engaging with them.
Like I shared previously, Agorapulse enables me to Easily track and engage with my best advocates using the”Fans and Followers” feature. From in your Twitter account, you click on”Fans and Followers” then filter your search under”All”,”Favorites” or”Top” users as per below.
On my top 100 users I hunted in this case below “TOP”.
With favorites you can add profiles and a star to “favorite” people that you want to follow carefully in Agorapulse. In this manner, you have their posts accessible in their own thread! Now it’s easy to engage with them and retweet their content!
You see rankings for the following in just About every profile perspective on Agorapulse.
- Engaged — the person has said you (directly, or via a reply to a conversation) or sent you a DM.
- Ambassador — this individual has retweeted you or posted links.
- Influencer — this individual is frequently retweeted (more than 20 times during the previous 30 days).
In the case of Nicky, She’s all 3 with respect to my @sociallysorted Twitter account. Nicky is someone I should be participating with (and I do! ) ) .
On Facebook, this Function shows you who has said your webpage, and how many times they have liked and commented or sent you a message, as well as their last interaction with you. You can ban them from within Agorapulse, but I hope that happens!
On Instagram you Will see who has left comments in your article, their total followers/followed counts and you can trace or unfollow from within Agorapulse.
You are given a clear picture of who by these fundamental metrics Follows you, promotes you and engages with you the most.
- Set up custom groups of followers within Agorapulse’s dashboard
- Search on each of their interactions
- Search in their messages, and
- Add personal notes.
When You’ve Got all It to take part in positive communication with those people — maybe reach out to them to thank them surprise and pleasure them in some manner! Social Marketing
Advanced Tracking, Reviews And search
Consider Agorapulse as your own Private investigator. It’s possible to use the Tracking work on Instagram to.
- Play hashtag hunts.
- Perform location searches.
What’s so great? It opens up a whole new World of possibility for finding (and joining) talks about any topic you like (like your brand).
The Capacity for location-based companies is enormous With this feature, especially tourism.
When it comes To reports, Agorapulse actually shines. With one click you can make a report that is easy to decipher and simple to produce. GREAT for showing customers!
Agorapulse Reports enable your to break down Audience sense.
The reports can also help you locate a range Information such as.
- Your best performing articles (ie posts, tweets etc) based on participation and reach
- Development metrics with time. Agorapulse provides you a reading re if a metric is increasing or decreasing over a period and compares metrics.
- Community management statistics such as response time and response speed
- Benchmarking your Facebook Page against competitors
Your best performing material is easily analysed and Introduced in report form. You may download it as a csv file to show it the most.
For social media managers and agencies this is Huge, as it allows you to provide information.
It is also possible to have a glance!
Nearly everybody I know who uses Agorapulse to get Social media direction raves about the accounts. They’re pretty special;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is like Paradise to me. Agorapulse describes it as being able to”tag, rename, conceal, delete or delegate content… while you sleep”. All using Moderation Rules.
In which the I like this role on Twitter Auto-thankyous, Auto-engagements and Auto-DMs push me bat-shizz crazy.
With Agorapulse I can deal with them Ways.
- I can filter my DMs therefore that I really don’t see almost all of them. This is where the magic happens. You can set up filters to weed out”many” of those bad DMs. Not all (sigh) but many.
- I can then filter my feed by DMs or Mentions. Clear them out and I visit DMs. To be fair I get so many DMs that are spam nowadays, it’s hard not to overlook the good ones. Auto DMs have made DMs useless to me, which is a real shame.
Moderation and filtering functions for all accounts Types but I mainly use it for Twitter to”markers as reviewed” all of the Auto DMs which come through saying”thanks for after”.
It mainly filters out The auto-DMs, and yes I am sad that it grabs some actual ones as well, but you’ve got to choose your battles!
And the moderation principles are not about spam. You can use them in several ways to
- Filter out articles to be reacted to — on almost any platform. Maybe you wish to have of the articles featuring a particular hashtag to be labeled in a way that is specific — so you can respond to them.
- Filter those people that are SUPER out and post all of the time so that you don’t have to see every Tweet in Agorapulse — just repond to them or natively in Twitter.
- Create custom tags for comments and tweets so it is possible to categorize and search on these!
- Create customized searches for key words which you want to track
- In case you’ve got one of those”big” amount accounts (best for small agencies) you can have posts delegated to a group member (see 11 below).
Fundamentally the moderation purpose is another Bonus motive to think about Agorapulse for social media management.
A Killer Mobile App
If you are out and around And you will need to clean your inbox, the more Agorapulse app is something you will love.
It is accessible on Android and iOS and it is super slick to use. I often prefer to use the program vs desktop to process my inbox as it is really simple to review and procedure messages and mentions. Social Marketing
Agorapulse’s queue feature allows you to publish Your content on a repeated, evergreen basis using smart categories — a lot like the way in that Meet Edgar allows you to set articles to be scheduled at particular times daily based on particular categories. I use it to Facebook and Twitter.
If you are currently using a tool such as Meet Edgar and Need to Reduce costs, then consider Agorapulse’s evergreen content attribute instead (and you get the bonus of all of the additional Agorapulse features).
Here are a few things Agorapulse for , content that is queued that is repeated.
Setting Up Your Queue Categories Is Super Easy.
With Agorapulse title and it’s super simple to set up Your queue catogories, and insert your schedule for articles to be published on. Then of adding content, the process is very intuitive. As you can see, it is a slick dash (the consumer experience is awesome).
Primarily, set up your articles and You Have to name Classes (all colour-coded and ready for action!) .
Setting up your classes is simple… and color-coded!
All you Need to When You’ve set up your classes Do is add times to the program, such as this.
Then I need to add content that is amazing to each of the category queues!
Easily Preview Content For Each Social Network.
Agorapulse gives You a handy visual/image preview of this article, to show you how it’ll look on this platform you choose when you publish its newsfeed.
Choose to Schedule your articles to a specific time slot, or include every article to the Queue of your selection. This component is simple as you’ve already set your queue up in Step one. Your Queue, filled with posts (and ready to go) will appear something like this.
After a post is published, it will return to the Bottom of the queue, waiting to be queued.
Aside from utilizing the queue operate for perennial Content, you can decide to either.
- Add a post to the schedule as normal or
- Repeat your post a certain number of times (once you do so you may set the minimum amount of times between repeats of the post). Be aware you could accomplish this for Facebook but you have to be aware of the Twitter rules see below.
You Can Pause The Queue (Instantly, And At Any Time).
I Really like That Agorapulse has added a pause button. If a disaster is or for some reason it’s not great timing to post, you can pause the queue with a single click.
Perhaps you want to pause a seasonal queue of articles At Christmas… it is simple with the pause button!
Meet it was something and Edgar has a pause button That I actually wanted to see that I chose to replace it with. I asked Agorapulse to include one plus they did (they always listen — never be reluctant to mention suggestions or give feedback!) .
Utilize The Queue Function To Announce Facebook Lives
The function could be useful for announcing Events like a Facebook Live (if you hold them on a weekly or regular basis). Share your articles that needs to go out in a queue. I’d recommend a bit varies the posts to keep the content fresh and much more eye-catching.
Twitter And Agorapulse
Twitter posted about new Guidelines or”rules” for repeated or replicate content in February 2018. You may read about it here.
The rules Aren’t New as addressed in this informative article by Agorapulse’s CEO Emeric Ernoult. It’s just that they are making a point of saying they will be enforced by them.
Basically this imply that we can no more Simultaneously post equal or similar articles to multiple accounts. This applies to duplicate content in exactly the same account.
Let us take a look Twitter with Agorapulse while complying with the principles, so the rules are complied with by you once you draft an image like you to post to Twitter.
Note You Could choose to schedule or to queue Your article to Twitter. Here is where we need to consider the rules of Twitter and comply with them. You can do this a couple ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content On Twitter Accounts
If you look At the picture above, you’ll see that Agorapulse blocks my ability to post replicate content. The instrument recognises that I am submitting to Twitter! This helps make sure I adhere to the guidelines of Twitter.
Content Demo Tips
Here is how I utilize Agorapulse to save loads of Time and remain out of Twitter Jail. Together with Agorapulse, you have two options for repeating a link.
- It is possible to opt to Schedule your post once (or more than once if you vary it). To do this, just put in your post, then pick the time and date you would like it to go out at. If it’ll be printed more than once, you’ll need to edit the repeated or duplicate tweets so they’re not”replicate” content. A lot of that is below.
- It is possible to choose to Queue your post once or more than with variants. Agorapulse advocates this. When you are queueing articles for Twitter, be certain you don’t choose the option to”re-queue multiple occasions.” You are still able to use this attribute for other platforms, however this is where you would end up in violation of the rules of Twitter. While I decide to do it this way, I’m sure it’s a unique post, then add it on the top or bottom of this queue (ie I select”queue alongside” or”queue last”).
I also utilize Advanced Scheduling to Write 1 tweet, and set that tweet. Below, I’ve set it to article than every 7 Days, as well as 6 repetitions. Don’t forget to edit the repeats!
I can see, once I program that the 6 x repeats Those posts in my schedule. I’d go in and change them to text that is new, emojis, images or hashtags. Do this immediately — don’t do it later or you will forget.
Note. It’s When you edit your articles, if the connection stays the same, ok. It is the text that you need to change each time.
I’d been utilizing Advanced Scheduling in this way For a little while now to post fresh content — well before the new”rules” have been declared. I like to mix up it and it is better for involvement.
Do not forget Bulk Upload! Agorapulse also permits you to upload around a 100 pieces of content using a CSV file. Including your photographs and can incorporate content from any RSS feed! You might use this to curate articles from other websites and save hours!
What is Coming For Queued Content?
The staff at Agorapulse is currently working on a Tool to produce the variations of tweets more easy for us, therefore we can get out content quickly and play fine with Twitter. This will be new functionality that will let us replicate our tweet variants quickly — in the one interface. I’m looking forward to it. I am sure it will be a timesaver! Social Marketing
Team Communication and Delegation
As Simple as Agorapulse is to utilize, you Do not have to do all of the checking and engagement yourself… it is a dream for delegation.
If you are a member of Agorapulse’s Large level Account (starting at $199 per month), then you can update to staff approval whereby you can assign tasks and approve messages across multiple staff members.
This is GREAT for customer service brilliance.
This feature is a good, if you are a growing team One to upgrade to.
Oh and guess what? Teamwork and comments happens in Real time. If Joe and Jess are online at the exact same time working on precisely the accounts, there will not be double-up. It is possible to see what your team is performing in real time.
Posting To Instagram
Agorapulse is A spouse that is Instagram. This suggests that they are one of the tools to acquire entry to Instagram’s API to allow!
In Case You Have one of the Company accounts with Agorapulse you can into Instagram. This usually means that you can now organize your articles ahead of time and click whenever you’re ready OR you can to post in your telephone auto article.
Make sure that you don’t forget to engage You autopost….posting is merely a part of this procedure. You need to follow up on answers and comments.
I Think That Agorapulse is the instrument that Offers both scheduling and auto-scheduling to Instagram in addition to reporting and monitoring… so it is a win-win-win if you’ve got a company account. Are a distinct fee!
All you Want To do would be.
- Download the Agorapulse app and hook up your Instagram account.
- On Your app or desktopcomputer, schedule your Instagram article (add picture and caption) then program the time and date that you need to publish it. You can choose to change on Auto-scheduling or you’ll be able to use the app post the picture and to connect through to Instagram.
- When it is time if you post , will receive a notification through your mobile app. Just click”Publish” and you will be changed through to the Instagram app.
- Post as you would ordinarily on Instagram. Your copy/description will be duplicated and you want to paste it into the Instagram program. Check you’re ready to go and you have hashtags additional as necessary!
I am super impressed that Agorapulse has Added another feature that would require us to use the newest auto-post attribute and another tool makes it even better. Bringing these tools together saves time AND money and is a reason why I love Agorapulse for Social Media Management.
Responding To Ad Comments
Here is where we get to Some attributes that are for the level of membership on Agorapulse.
The ability to respond to ad comments Starts at Moderate Level of Membership (beginning at $99 a month)
With opinions on ads is hard for keeping up Facebook and Instagram ads. Agorapulse allows you engage with them and to see them and pulls in the advertisement comments to your inbox.
If you run advertisements and know what it’s like to maintain With the comments (including the spam), then you’ll know that this purpose is bliss for ad managers and page admins. Bliss. Social Marketing
Bonus Free Tools
You can take Advantage of these free tools on their website including.
- A Facebook Page Barometer — to test your engagement, and to determine how well your fan fares against your peers.
- A Twitter Analytics Report Card — to compare multiple twitter accounts, see how you perform against the competition and quantify your Twitter performance, right now
If you really need one More reason to test out Agorapulse here it is.
It is affordable.
They have some of the best pricing of any of those Social media management applications.
Prices begin at $49 each Month for small/solo companies with raising costs for medium, large and enterprise companies. You can discover more about pricing here.
I have A hunch that once you check out Agorapulse for social media management, attempt Some of the tools and also take the free trial to get a spin, you will be hooked as I am.