Background Social Marketeer
There are Many social media management tools, however, one stands out among the crowd more and more each year — Agorapulse. I have used Agorapulse for Social Media Management for a couple of decades now, and I love it. In this post I discuss 12 Reasons Why I adore Agorapulse to Social Media Management and you will also. Social Marketeer
There Are Lots of social media management applications that Deserve a mention here. I’ve used many of these at one time or another, including Hootsuite Sprout Social, and Buffer.
I will not go in their features . They are Solid choices.
But I switched to Agorapulse a Couple of Years ago It and Today has been my No 1 choice to social media management since that time. You may read about some of the feature comparisons between Agorapulse and other platforms here.
However, for the purposes of This post, I want to focus on Agorapulse so you can consider it.
In fact, it could literally be the Primary tool in Your arsenal! Agorapulse is kind of like a Swiss Army knife of social media direction.
It will not have a lot of features That you never use, making you think”what’s that used for?” . It is sensible, no-fluff and super simple to use.
Dare I say, it is even enjoyable (but we’ll get to this ). Let us take a look at 12 Reasons why I adore Agorapulse for social media direction!
12 Reasons Why Agorapulse Kick Ass For Social Media Management
Oh and Before I begin… I should mention that I do not necessarily use each and every function at precisely the same time. I do use a couple of tools. But I really like that Agorapulse has a package of features that do cover the majority of your social media advertising needs.
In fact, I Have been moving a lot of the attributes I use on other tools over to Agorapulse. It is difficult not to wish to remain”in” this tool as it’s so user-friendly and enjoyable to use. I have also taken on a new ambassador role with Agorapulse since writing this article. The post was updated but my genuine love for this particular tool and the fact that I can’t do with it in my toolbox has not changed.
The Agorapulse Team And Staff
Let’s begin here. Because with this Remainder of the things that I adore about Agorapulse imply nothing.
Customer support is at the core of company Agorapulse. If their customers are happy and using their instrument in the best possible manner, (and they get results), then everything falls into place. Their team focuses more.
Agorapulse also stinks To clients about what works, what needs improving and what they are able to build next. So, you are not just a client but part of a business. In reality, lots of the features that I am about to talk about came from client testimonials and feedback.
Caring about clients Is Agorapulse has taken up the rankings as among those social media management programs with the reviews and customer satisfaction. Social Marketeer
I’ve all summarized 12 reasons why I love Agorapulse Below, but let us begin with a video overview of their recent (awesome) upgrade — then I will break down the critical features. There’s a lot to like.
Impressive, right? Let’s jump in and take a Closer look at the features of Agorapulse.
Easy Publishing And Scheduling
Now that We’ve covered off on the all-important Purpose of engagement (that is the reason why I adore Agorapulse the most), let us take a peek at posting and scheduling.
Just as a publishing Tool goes, Agorapulse is among the easiest I have used. It is a cinch to post to Twitter, LinkedIn, Facebook and Instagram (and they have the new auto-posting function for Instagram as a formal Instagram Partner).
The posts can be easily customised by you to suit each platform. I probably don’t even need to go into detail about this here, as it intuitive to use. You, (like me) need to be able to work out how to schedule a simple post, readily and without education.
Scheduling is easy with Agorapulse! I could.
- Publish instantly
- Queue my article (more of that later)
- Schedule the post later on for a particular time and date.
It’s also super easy to schedule the post to Head out on different platforms, on different occasions, while being optimised for all those platforms (altering the text or image size).
One feature I especially like is the ability Kind”@” and the title of the user and Agorapulse will bring up the possible account you can choose from on Twitter and Facebook. Notice how Agorapulse suggests accounts when I start entering their company name.
This helps you to tag pages and profiles fast And saves you time searching for the perfect folks to add.
You could schedule to LinkedIn.
Print to LinkedIn with Agorapulse
We will get to Instagram at a minute, but for today, Please be aware that publishing your content and scheduling in advance on Agorapulse is simple! And like I said, you can also currently auto-post to Instagram with Agorapulse as they are an official partner and have access to that new feature via Instagram’s API.
Oh and they have a pretty calendar view also, So you can see all of your articles ready to go across all of the platforms.
And it is colour coded for people like me That additional amount of organisation that is visual. Winning!
There’s nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike a few other social media management tools, Agorapulse has only one pillar for me to respond to notifications and mentions.
To me, that’s”one job” to finish each day. And it’s actually almost enjoyable to clean out my inbox.
It’s concentrated, it is easy and it is simple to Use, and that means you won’t miss a mention!
- Your accounts on Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where each of the articles you will need to review or respond to can be found). Your inbox things are highlighted To Review for each stage as things.
- Tabs for Publishing Listening, Fans and Followers, and Reports.
- An area for participation in which you respond and engage via retweets, likes or replies.
You can also click on a user’s profile to expand it. You’ll then see all of the info you need — directly within Agorapulse (like any prior interactions).
Expand an individual profile to see your history!
Only one click and you can see if you have a History with the consumer and the conversations you have had before. This means you can give the right people the ideal care at the time.
Let us break this down a little more…
I DMs I’ve and can see how many cites Inside my inbox. When I am looking at this tweet from Ravi, I can see just how many tweets that I have to review and I can review or react to his tweet. It’s the exact same for other social channels — your entire engagement is in 1 area.
Never skip a mention in your inbox!
I know, I know, my inbox Is not empty in this screenshot. When I’ve finished writing this post but it will be! I don’t always get to tune zero every day however I get there often enough to LOVE that”Congratulations” screen!
It’s easy to inspect all your mentions. You can Filter by message or mention type as follows.
Only review the posts you have replied to or dealt with. It is automatically marked as reviewed once you reply to a specific post.
Or You Just click on a place to critique it without replying.
In the example from Nicky, I can choose To reply (or answer by DM), review the post, assign it to get someone else (more of that later), retweet it “just like” the post — all from within precisely the exact same dashboard place on Agorapulse.
Choose how you will participate or process the mention or message.
It’s, if I change for example similar. I can see my recent engagement all, I see info or can expand on posts. I can also follow and unfollow. Social Marketeer
Switch between platforms and accounts to Keep up with engagement!
Being able to see ALL of your remarks is handy on Instagram, where you can see the last 50 mentions on your feed. In case you have a high number of followers it is not possible to maintain with mentions. Agorapulse alters all that which is enormous for influencers and brands.
Excited? You Can now participate your with ALL Mentions, even if you are a little late getting to them.
And of course, I can also easily participate by Switching to Facebook.
Note. You can engage on Facebook, Twitter, Instagram and YouTube but not LinkedIn at this stage (you can just publish to LinkedIn.
Agorapulse retains all of my engagement in one place.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Finest Advocates
When it comes to social media it is not about Collecting followers. It is about participating with them.
Like I shared previously, Agorapulse allows me to Easily track and engage with my best advocates using the”Fans and Followers” attribute. From in your Twitter account, you click on”Fans and Followers” and then filter your search under”All”,”Favorites” or”Top” users according to below.
On my top 100 users I hunted in this scenario below “TOP”.
With favorites you can add a star to “favorite” people you want to follow closely in Agorapulse. In this manner, you’ve got their articles easily accessible in their own thread! Now it’s simple retweet their articles and to engage with them!
You will also see rankings for the following in just About every profile view on Agorapulse.
- Engaged — the individual has mentioned you (directly, or via an answer to a conversation) or sent you a DM.
- Ambassador — this person posted links or has retweeted you.
- Influencer — this individual is often retweeted (over 20 times throughout the last 30 days).
In the situation of Nicky, She’s all 3 with respect to my @sociallysorted Twitter accounts. Nicky is someone I ought to be participating with (and I do! ) ) .
On Facebook Function shows you who’s mentioned your webpage, and the number of times they’ve liked and commented or sent you a message, as well as their last interaction with you. It is also possible to ban them from the page from inside Agorapulse, although I expect that happens!
On Instagram you Will see who has left comments their followers/followed that is total counts and you are able to follow or unfollow from inside Agorapulse.
These metrics give you a clear picture of who Follows you, boosts you and participates with you the most.
- Set up custom groups of followers inside Agorapulse’s dash
- Search on all their interactions
- Search in their own messages, and
- Add personal notes.
When you have all of this info you can use It to take part in positive communication with those individuals — surprise and delight them maybe reach out to thank them! Social Marketeer
Advanced Tracking, Search And Reports
Consider Agorapulse as your own Private investigator. It’s possible to use the Monitoring function on Instagram to.
- Hashtag hunts.
- Location that is perform searches.
What’s so great about this? It opens a whole new World of possibility for finding (and linking ) talks about any topic you like (like your brand).
The potential for companies is enormous With this feature, especially tourism.
When it comes To reports, Agorapulse actually excels. With one click you can make a report that’s simple to produce and easy to decode. Ideal for showing customers!
Agorapulse Reports help you to break your down Audience sense.
The reports can help you locate a range Information such as.
- Your best performing articles (ie posts, tweets etc) based on participation and attain
- Evolution metrics with time. Agorapulse compares metrics over the years and gives you a reading re whether a particular metric is decreasing or increasing over a period.
- Community management data such as reaction time and response rate
- Benchmarking your Facebook Page against competitors
Your content is analysed and Introduced in report form. You can even download it as a csv file to show it to that the people/clients/team that needs to view the most.
For social media managers and agencies this is Enormous, as it allows you to supply data that is easy-to-read to your clients.
You can take a glance!
Nearly everybody I know who uses Agorapulse to get Social media management raves about the reports. They are fairly particular;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is similar to Heaven to me. Agorapulse describes it as being able to”tag, rename, conceal, delete or delegate articles… while you sleep”. using Moderation Rules, all.
In which the, I love this role on Twitter Auto-thankyous, Auto-engagements and Auto-DMs drive me bat-shizz mad.
With Agorapulse I will deal with them Manners.
- My DMs can be filtered by me therefore that I don’t see almost all of them in the first place. This is where the magic happens. You can set up filters to weed out”many” of the bad DMs. Not all (sigh) but many.
- I can filter my feed by DMs or even Mentions. I usually visit DMs and clear them out fast. To be fair I get so many DMs which are spam nowadays, it’s hard not to miss the good ones. Automobile DMs have made DMs useless to me personally, which is a real shame.
Moderation and filtering functions for all account Types but I mainly use it for Twitter to”mark as reviewed” all the Auto DMs which come through saying”thanks for following”.
It mostly filters out The auto-DMs, and yes I’m sad that it catches some actual ones also, however you’ve got to choose your battles!
Along with the moderation principles are not merely about spam. You can use them in many ways to
- Filter content out to be reacted to. You want to have of the posts featuring a specific hashtag to be labeled in a manner — so you can respond to them later.
- Filter those people that are SUPER out and post all of the time you don’t need to observe every Tweet in Agorapulse — only repond to them sometimes or in Twitter.
- So it is possible to categorize create customized tags for remarks and tweets and research on them later!
- Create custom searches for keywords that you want to track
- If you have one of those”large” level accounts (best for smaller agencies) you’ll have posts assigned to a team member (see 11 below).
Fundamentally the moderation purpose is another Bonus motive to think about Agorapulse for social media direction.
A Killer Mobile App
If you are about and out And you will need to clear your inbox, the Agorapulse program is something you will love.
It is accessible on iOS and Android and it is super slick to use. I often prefer to use the app vs background computer to process my inbox since it is so easy to review and process mentions and messages. Social Marketeer
Agorapulse’s queue feature Permits You to publish Your articles onto a repeated, evergreen basis utilizing intelligent categories — much like the way in that Meet Edgar allows you to set articles to be scheduled at certain times of day based on particular categories. I use it for Facebook and Twitter.
If you are using a tool such as Meet Edgar and Need to Reduce costs, then contemplate Agorapulse’s evergreen content attribute rather (and you have the bonus of all of the other Agorapulse features).
Here are a Couple of things to learn about using Agorapulse for , queued content that is repeated.
Setting Your Queue Categories Up Is Super Easy.
With Agorapulse name and it’s super easy to set up Your queue catogories, and add your program for articles to be printed on. Then of adding content, the process is very intuitive. As you can see, it’s a slick dash (the consumer experience is amazing ).
Primarily, set your content up and you need to name Categories (all colour-coded and ready for action!) .
Setting up your categories is simple… and color-coded!
When You’ve set up your categories, all you have to Do is add times to the program.
Then I Want to add amazing content to each of those category queues!
Easily Preview Content For Each Social Network.
Agorapulse provides You a handy visual/image preview of this article, to show you how it will look on the newsfeed of this platform when you print it you choose.
Choose to Schedule your posts or add every post to the Queue of your selection. As you have already set up your queue this component is easy. Your Queue, full of posts (and ready to go) will appear something like this.
Once a post is published, It Is Going to return to the Bottom of this lineup, waiting to be queued.
Apart from using the queue operate for perennial Content, you can also choose to .
- Add a post to the program as normal or
- Repeat your post a certain number of times (once you do so you will set the minimum number of times between repetitions of this post). Note that you can accomplish this to get Facebook but you have to know about the Twitter rules see below.
You Can Pause The Queue (Instantly, And At Any Time).
I love that Agorapulse has included a pause button. It’s not great time to post or if a disaster is, it is easy to pause the queue with one click.
Maybe You need to pause a seasonal queue of articles At Christmas… it’s simple with the pause button!
Meet Edgar has a pause button and it was something That I actually wanted to see which I opted to replace it with. I requested Agorapulse to include one plus they did (they always listen — never be reluctant to mention tips or give feedback!) .
Use The Queue Function To Announce Facebook Lives
The queue function could be for announcing useful Events like a Facebook Live (should you hold them on a weekly or regular basis). Share your articles that needs to go out each week in a queue. I’d advise that a little varies the articles to keep the material fresh and much more eye-catching.
Twitter And Agorapulse
Twitter posted about fresh Guidelines or”rules” for repeated or replicate content in February 2018. You can read about it here.
The principles Aren’t Fresh as discussed by Agorapulse’s CEO Emeric Ernoult. It is just that they are making a point of saying they’ll enforce them.
Basically this imply that we can Simultaneously post equal or similar articles to numerous accounts. This applies to replicate content.
Lets’s take a look at how you can still post to Twitter with Agorapulse while complying with the rules, so you obey the rules, once you draft an image like this one to post to Twitter.
Note that you can choose to queue or program Your article to Twitter. Here is where we have to consider Twitter’s principles and comply with them. You can do this a couple ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content To Twitter Accounts
If you look In the picture above, you’ll realize that Agorapulse blocks my ability to place duplicate content. The instrument recognises that I am posting to Twitter! This helps make sure I adhere to the guidelines of Twitter.
Content Variation Tips
This is how I utilize Agorapulse to save me loads of Time and remain out of Twitter Jail. Together with Agorapulse, you now have two options for replicating a hyperlink.
- You can opt to Schedule your post once (or more than once in the event that you vary it). Just put in your article, to do this, then pick the time and date you want it to go out out at. If it’ll be printed more than once, you will need to edit the repeated or replicate tweets so that they’re not”replicate” content. More of this is under.
- More than with variants or It is possible to choose to Queue your article once. Agorapulse advocates this. When you are queueing content for Twitter, be certain you don’t choose the option to”re-queue multiple occasions.” You can still use this feature for some other platforms, however this is where you would wind up in breach of Twitter’s rules. While I decide to do it this way, I’m sure it’s a special post, then add it on the top or bottom of this queue (ie I select”queue alongside” or”queue last”).
Advanced Scheduling is also used by me to Write one tweet, and then set that tweet to replicate a certain number of times. Below, I have set it to article than every 7 Days, as well as 6 repetitions. Don’t forget to edit the repeats!
After the 6 x repeats are scheduled by me, I could see Those articles in my schedule. I would go in and alter them to hashtags, emojis, images or text. Do this do not do it or you will forget.
Note. It is When you edit your posts, if the link stays the same, ok. It’s the text that you need to change each time.
I had been utilizing Advanced Scheduling in this manner For a little while today to post new content well ahead of the new”rules” have been announced. I love to mix up it and it is better for involvement.
Don’t forget Bulk Upload! Agorapulse also permits you to upload up to some 100 pieces of content by using a pre-populated CSV file. This also can include articles from any RSS feed and includes your photographs! You can use this to curate content from other websites and save hours!
What’s Coming For Queued Content?
The team at Agorapulse is functioning on a Tool to produce the variations of tweets more easy for us, so we can get out content quickly and play fine with Twitter. This is new functionality that will enable us to replicate our tweet variants quickly — all in the one interface that is easy. I am awaiting it. I’m sure it’s going to be a timesaver! Social Marketeer
Team Communication and Delegation
As Simple as Agorapulse would be to use, you Do not need to do all of the checking and engagement yourself… It’s a dream for delegation.
If you are a member of Agorapulse’s Large level Accounts (starting at $199 a month), then you can update to team approval whereby you are able to assign tasks and approve messages across multiple team members.
This is GREAT for customer service brilliance.
This feature is a good if you are a group that is growing You to upgrade to.
Oh and guess what? Remarks and teamwork occurs in Actual time. So if Jess and Joe are online at the same time working on the account, there won’t be double-up. It is possible to see what your staff is doing in real time.
Posting To Instagram
Agorapulse is A proud spouse that is Instagram. This means they are among the tools to acquire access to Instagram’s API to allow auto-posting to Instagram that is HUGE!
If you have one of the Company accounts with Agorapulse you can into Instagram. This usually means you can now plan your content beforehand and click whenever you’re ready OR you can, to post on your phone auto post.
Make sure that you don’t forget to engage You autopost….posting is merely a part of this procedure. You have to follow up on comments and answers.
I believe that Agorapulse is the instrument Offers both scheduling and auto-scheduling to Instagram in addition to reporting and monitoring… so it’s a win-win-win in case you’ve got a company account. Many Instagram tools that provide you reports are a distinct fee!
All you Want To do is.
- Download the Agorapulse program and hook up your Instagram account.
- On Your program or background , schedule your Instagram post (add picture and caption) then program the date and time you want to print it. You can opt to change on Auto-scheduling or you can use the app post the image and to link through to Instagram.
- When it’s time to 19, if you post , will get a notification via your mobile program. Simply click”Publish” and you’ll be switched through to the Instagram app.
- Article as you would ordinarily on Instagram. Your copy/description will be duplicated and you need to paste it. Check you have hashtags added as necessary and you’re good to go!
Again, I am super impressed that Agorapulse has Added another feature that would require us to utilize the feature and a tool makes it even better. Bringing these tools together saves time AND money and is an integral reason why I adore Agorapulse for Social Media Management.
Responding To Ad Remarks
Here is where we get to Some attributes which are for the higher degree of membership Agorapulse.
The capability to respond to ad comments Begins at Moderate Level of Membership (beginning at $99 a month)
With comments on advertisements is hard for keeping up Both Facebook and Instagram ads. Agorapulse allows you engage with them easily and to see them and pulls in the ad comments to your inbox.
If ads run and understand what it’s like to keep up With the remarks (such as the spam), then you’ll know that this purpose is bliss for ad managers and webpage admins. Bliss. Social Marketeer
Bonus Free Tools
You can also choose Advantage of these free tools on their website.
- A Facebook Page Barometer — to see how well your lover fares and to test your engagement.
- A Twitter Analytics Report Card — to compare multiple webpages accounts, see how you perform against the competition and measure your Twitter performance, right today
If you want one Reason to test out Agorapulse then here it is.
They have some of the pricing of any of those Social media management applications.
Prices begin at $49 per Month for small/solo companies with prices for large medium and enterprise businesses. You can discover more about pricing here.
I’ve A hunch that as soon as you check out Agorapulse for social media direction, attempt Some of their free tools and also choose the free trial for a spin, you’ll be hooked as I am.