Background Social Analytics Tools
There are Many social media management tools, however, one stands out among the audience more and more each year — Agorapulse. I have used Agorapulse for Social Media Management for a few years now, and I love it. In this article I share 12 Reasons Why I adore Agorapulse to Social Media Management and why you will also. Social Analytics Tools
There are many social media management applications that Deserve a mention . I’ve used many of these at one time or another, such as Hootsuite, Sprout Social, and Buffer.
I won’t go into their features . They’re Solid options.
But I changed to Agorapulse a few years ago It and now has been my 1 choice to social media management since that time. You may read about some of the attribute comparisons between Agorapulse along with other platforms .
However, for the purposes of This informative article, I wish to just focus on Agorapulse so you can consider it.
In fact, it may literally be the Primary tool in Your arsenal! Agorapulse is sort of like a Swiss Army knife of social media management.
It will not have features that are extraneous That you never use, making you think”what is that used for?” . It is practical, no-fluff and super simple to use.
Dare I say, it is even enjoyable (but we’ll get to this ). Let’s take a look why I love Agorapulse for social media direction!
12 Reasons Agorapulse Kick Ass For Social Media Direction
Oh and Before I begin… I must mention that I do not always use EVERY single function at precisely the same moment. I do use a couple of other tools for a few functions. But I love that Agorapulse includes a suite of features that do cover most of your social media advertising needs.
In fact, I Have been slowly moving lots of the features I use on additional programs over to Agorapulse. It’s difficult not to want to stay”in” this tool as it is so user-friendly and fun to use. I have taken on a brand ambassador part with Agorapulse since writing this article. The article was updated but my real love with this particular tool and the fact that I can’t do with it in my arsenal hasn’t changed.
The Agorapulse Team And Culture
Let’s start here. Because without this, the Rest of the things that I love about Agorapulse imply nothing.
Customer support is at the core of company at Agorapulse. If their customers are happy and using their tool in the finest possible way, (and they receive results), then everything falls into place. Their team focuses on customer experience more than anything else.
Agorapulse also stinks To clients about what works, what needs improving and what they can build. So, you are not only a client but part of a business. In reality, lots of the present features that I am about to speak about came out of feedback and customer recommendations.
Caring about customers Is Agorapulse has shot up the ranks as one of the social media management programs with all the top reviews and customer satisfaction. Social Analytics Tools
I’ve outlined all 12 reasons why I love Agorapulse Below, but let us begin with a video overview of the current (awesome) upgrade — then I’ll break down the critical features. There is a lot to like.
Impressive, right? Let us jump in and choose a Closer look at the features of Agorapulse.
Easy Publishing And Scheduling
Now that we have covered off on the all-important Purpose of participation (that is the reason why I adore Agorapulse the most), let’s take a peek at posting and scheduling.
Just as a publishing Tool goes, Agorapulse is among the easiest I have used. It is a breeze to post to Twitter, LinkedIn, Facebook and Instagram (plus they have the new auto-posting function for Instagram as a formal Instagram Partner).
The articles can be easily customised by you to suit each platform. As it’s super intuitive to use, I probably don’t even need to go into detail about this . You, (like me) should be able to work out how to program an easy post, easily and without education.
Scheduling is easy with Agorapulse! I could.
- Publish immediately
- Queue my post (more of that later)
- Schedule the post in the future for time and a specific date.
It’s also easy to schedule exactly the post to Head out on various platforms, on different occasions, while being optimised for those platforms (altering the text or image size).
One feature I like is the ability to Type”@” and the title of the user and Agorapulse will bring up the possible account you are able to choose from on Twitter and Facebook. See Agorapulse suggests accounts once I start entering their business name.
This helps you to tag pages and profiles fast And saves you time searching to add.
You could schedule easily to LinkedIn.
Easily publish to LinkedIn with Agorapulse
We will get to Instagram in a minute, but for now, Please be aware that publishing your content and scheduling in advance on Agorapulse is super simple! And as I said, it is also possible to now auto-post into Instagram using Agorapulse since they are an official partner and also have access to this new feature via Instagram’s API.
Oh and they have a slick calendar view That means you can see your posts ready to go across the platforms.
And it is colour coded for people like me who need That additional amount of organisation that is visual. Winning!
There’s nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike some other social media management tools, Agorapulse has 1 pillar for me to respond to mentions and notifications.
To me, that’s”one task” to finish every day. And it is really almost enjoyable to clear out my inbox.
It is concentrated, it is simple and it is super simple to Use, so you won’t miss a mention!
- Your accounts Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where each of the articles you need to review or respond to are available ). Your inbox items are highlighted To Inspection for each platform as things.
- Tabs for Publishing Listening, Fans and Followers, and Reports.
- An area for engagement where you respond and participate via enjoys, retweets or responses.
You can also click on a user’s profile it. You’ll then see all of the info you need — right within Agorapulse (including any prior interactions).
Expand your history to be seen by an individual profile!
Just one click and you can see if You’ve Got a History with the user and the conversations you have had before. As a consequence, you may give the people the ideal attention at the perfect time.
Let’s break this down a bit more…
I can see how many mentions and DMs I have Inside my inbox. When I am looking at this tweet from Ravi, I will see how many tweets I have to review and that I will review or respond to his conversation. It’s the same for other channels that are societal — all of your participation is in 1 place.
Never miss a mention in your inbox!
I know, I know, my inbox Isn’t empty in this screenshot. When I’ve finished writing this article, but it’s going to be! I don’t always get to inbox zero every day but I get there often enough to LOVE that”Congratulations” display!
It’s simple to inspect your own references. You can Filter by message or mention type as follows.
Then review the posts you have replied to or dealt with. As soon as a specific post is replied to by you, it is automatically marked as reviewed.
Or you click on a post to critique it without replying.
I could select To answer (or reply by DM), examine the post, assign it for someone else (more of that later), retweet it “like” the article — all from within the exact same dashboard area on Agorapulse.
Choose how the mention will engage or process or message.
It’s, if I switch for example similar. I am able to view all my recent engagement, I will expand on articles or see info. I unfollow and can follow. Social Analytics Tools
Switch between accounts and programs to Keep up with participation!
Being able to see ALL of your comments is handy on Where you can find the last 50 mentions on your own feed. It’s impossible to keep up with mentions In case you have a high number of followers. Agorapulse alters that which is enormous for influencers and brands.
Excited? Now you can engage your with ALL Mentions, even when you are getting to them.
And I can also participate by Switching to Facebook too.
Note. You can engage on Facebook, Twitter, Instagram and YouTube although not LinkedIn at this stage (you can just print to LinkedIn.
Agorapulse retains all of my participation in 1 area.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Best Advocates
When it comes to social media it’s not about Collecting followers. It’s about participating with them.
As I shared previously, Agorapulse allows me to Easily track and engage with my best advocates using the”Fans and Followers” attribute. From within your Twitter account, you click “Fans and Followers” then filter your search under”All”,”Favorites” or”Top” users according to below.
On my top 100 users I searched in this scenario below “TOP”.
You can add profiles and a star to “favorite” folks that you want to follow carefully in Agorapulse. In this manner, you have their posts accessible in their own thread! Now it’s simple to engage together and retweet their articles!
You see rankings for your following in only About each profile view on Agorapulse.
- Engaged — the individual has mentioned you (directly, or through a reply to a dialogue ) or sent you a DM.
- Ambassador — this person has retweeted you or posted links.
- Influencer — this individual is frequently retweeted (more than 20 times during the previous 30 days).
In the situation of Nicky, she is all 3 with regard to my @sociallysorted Twitter account. Nicky is someone I should be engaging with (and I do!) .
On this, Facebook Function shows you who has said your webpage, and how many times they’ve enjoyed and commented or sent you a message, as well as their final interaction with you. You can prohibit them from inside Agorapulse, although I expect that happens rarely!
On Instagram you Will see who has left comments their followers/followed that is total counts and you can trace or unfollow from within Agorapulse.
These metrics give you a clear picture of who Follows you, promotes you and participates with you the most.
- Set up custom groups of followers inside Agorapulse’s dashboard
- Search on each of their interactions
- Search on their messages, and
- Add notes.
When You’ve Got this information you can use all It to engage in communication with these individuals — surprise and delight them in some way or maybe reach out to them to thank them! Social Analytics Tools
Advanced Monitoring, Search And Reports
Consider Agorapulse as your personal Private investigator. It’s possible to use the Tracking function on Instagram to.
- Hashtag hunts.
- Perform location searches.
What is so great? It opens a whole new World of possibility for locating (and linking ) talks about any subject you like (like your manufacturer ).
The potential for businesses is enormous With this feature, particularly tourism.
When it comes To reports, Agorapulse really shines. With one click you can create a report that’s simple to create and easy to decipher. Ideal for showing customers!
Agorapulse Reports enable you to break your Audience sense.
The reports can also help you find a range Information such as.
- Your best performing content (ie articles, tweets etc) based on engagement and reach
- Evolution metrics over time. Agorapulse provides a reading re if a particular metric is increasing or decreasing over a period to you and compares metrics.
- Community management statistics such as response time and response rate
- Benchmarking your Facebook Page against opponents
Your best performing material is easily analysed and Presented in report form. You can even download it as a csv file to reveal that the people/clients/team that must view it the most.
For social media managers and agencies this is Enormous, as it allows you to provide your clients with easy-to-read data.
It is also possible to have a glance!
Just about everybody I know who uses Agorapulse for Social media management raves about the reports. They’re pretty particular;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is like Paradise to me. Agorapulse explains it as being able to”tag, rename, conceal, delete or assign content… while you sleep”. By using Moderation Rules all.
Where the, I like this role on Twitter Auto-thankyous, Auto-engagements and Auto-DMs drive me bat-shizz crazy.
With Agorapulse I will deal with them Manners.
- I will filter my DMs so that I don’t see most of them in the first location. This is where the magic happens. You can set up filters to weed out”most” of the bad DMs. Not all (sigh) but many.
- I can filter my feed by Mentions or even DMs. I typically go to DMs and clean them out. To be honest I get numerous DMs which are spam nowadays, it’s hard not to overlook the excellent ones. Automobile DMs have made DMs useless to me, which is a true shame.
Moderation and filtering works for all accounts Types but I mostly use it for Twitter to”mark as reviewed” all the Auto DMs that come through saying”thanks to following”.
It mostly filters out The auto-DMs, and yes I am sad that it grabs some actual ones as well, however you’ve got to choose your battles!
And the moderation rules are not about spam. You can use them in several ways to
- Filter out articles to be reacted to. You want to have the articles featuring a hashtag that is specific to be tagged in a specific manner — so you’re able to respond to them.
- Filter those individuals that are SUPER out and post all the time so that you don’t need to observe every Tweet in Agorapulse — only repond to them or natively in Twitter.
- So it is possible to categorize create custom tags such as tweets and comments and research on them!
- Create customized searches for keywords that you want to monitor
- If you’ve got one of those”big” amount accounts (greatest for smaller agencies) you can have posts assigned to a team member (see 11 below).
Fundamentally the moderation purpose is another Bonus reason to think about Agorapulse for social media direction.
A Killer Mobile App
If you are out and around And you need to clear your inbox, the Agorapulse app is something you will love.
It is accessible on Android and iOS and it is super slick to use. I often prefer to use the program vs background to process my inbox since it is really simple to review and procedure messages and mentions. Social Analytics Tools
Agorapulse’s lineup feature allows you to publish Your content onto a repeated, evergreen basis using smart categories — a lot like the way in which Meet Edgar permits you to set posts to be scheduled at particular times of day based on certain categories. It is used by me to Twitter and Facebook.
If you Need to and are currently using a tool like Meet Edgar Reduce costs, then consider Agorapulse’s evergreen content attribute rather (and you have the bonus of all of the additional Agorapulse attributes ).
Here are a few things Agorapulse for , content that is queued that is repeated.
Setting Up Your Queue Categories Is Super Easy.
With Agorapulse it simple to set up and title Your queue catogories, and insert your program to get articles to be published on. Then of adding content, the process is extremely intuitive. As you can see, it’s a slick dash (the user experience is awesome).
Firstly, put up your articles and you need to name Categories (all colour-coded and prepared for action!) .
Setting up your classes is simple… and color-coded!
All you have to, once you’ve set up your classes Do is add instances such as this, to the schedule.
Then I Want to include content that is amazing to each of those category queues!
Easily Preview Content For Each Social Network.
Agorapulse gives You a handy visual/image preview of the article, to explain to you how it’ll look on the newsfeed of the platform when you publish it, you choose.
Pick to Schedule your articles to a specific time slot, or add every post to your choice’s Queue. As you have already set up your queue in Measure one, this part is simple. Your Queue, full of articles (and prepared to go) will appear something like this.
After a post is published, it will return to the Bottom of this lineup, waiting to be queued.
Aside from using the queue function for repeated Content, you might also choose to either.
- Add a post to the schedule as usual or
- Repeat your article a specific number of times (when you do this you may place the minimum amount of times between repeats of this post). Note you could do this for Facebook but you have to know about the Twitter rules from duplicate content — see below.
You May Pause The Queue (Instantly, And At Any Time).
I Really like That Agorapulse has added a pause button. It’s not fantastic timing to post or if there is a natural disaster, you can easily pause the queue.
Maybe You want to pause a seasonal lineup of posts At Christmas… it is simple with the pause button!
Meet Edgar includes a pause button and it had been something I actually wanted to see in any instrument which I opted to replace it with. I requested Agorapulse to add one plus they did (they constantly listen never be afraid to mention suggestions or provide opinions!) .
Utilize The Queue Function To Announce Facebook Lives
The queue function can be for announcing handy Events like a Facebook Live (if you hold them to a weekly or regular basis). Share your articles that must go out each week in a queue at a certain time of the week. I would recommend the articles a bit vary to keep the material fresh and much more eye-catching.
Twitter And Agorapulse
Twitter posted about new Guidelines or”rules” for repeated or duplicate content in February 2018. You may read about it here.
The rules are not Actually fresh as addressed in this informative article by Agorapulse’s CEO Emeric Ernoult. It is just that they are currently making a larger point of saying they’ll apply them.
Fundamentally this imply that we can Simultaneously post articles that is substantially similar or equal to multiple accounts. This also applies to duplicate content.
Let us take a look at how you can post to Twitter with Agorapulse whilst complying with all the rules, so the rules are complied with by you, when you draft an image like you to post to Twitter.
Notice that you can choose to to queue or schedule Your post to Twitter. Here’s where we have to consider the principles of Twitter and comply with them. You can do this a couple of ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content To Twitter Accounts
If you look At the picture above, you’ll realize that Agorapulse blocks my ability to place duplicate content to over a few of my Twitter accounts. The tool recognises that I’m posting to Twitter! This helps ensure that I adhere to the guidelines of Twitter.
Content Variation Tips
Here is how I utilize Agorapulse to save me loads of Time and remain out of Twitter Jail. With Agorapulse, you currently have two choices for repeating a link.
- It is possible to choose to Schedule your article once (or more than once in the event that you vary it). Just add your article, to do this, then pick the time and date you want it to go out out at. If it will be published more than once, you will want to edit the replicated or replicate tweets so they’re not”replicate” content. More of that is below.
- More than with variations or It is possible to choose to Queue your article once. Agorapulse advocates this. When you are queueing content for Twitter, make sure you don’t select the option to”re-queue multiple occasions.” You are still able to use this attribute for some other platforms, however this is where you would end up in breach of the rules of Twitter. When I choose to do it this way, I make sure it’s a unique place, then add it on the top or bottom of the queue (ie I select”queue alongside” or”queue last”).
Advanced Scheduling is also used by me to Write 1 tweet, then set that tweet to replicate a specific number of times. Below, I have set it to article than every 7 Days, as well as 6 repetitions. Don’t forget to edit the repeats!
After that the 6 x repeats are scheduled by me, I can easily see Those posts in my schedule. I would go in and change them to text, emojis, images or hashtags. Do this do not do it or you may forget.
Note. It’s Okay if the connection remains the same when you edit your articles. It’s the text that you have to change each time.
I had been utilizing Advanced Scheduling in this manner For a while now to post fresh content — well ahead of the new”rules” were announced. I like to mix up it and it’s better for involvement.
Don’t forget Bulk Upload! Agorapulse also allows you to upload around a 100 pieces of content using a CSV file. Your photographs are included by this and can incorporate articles! You might also use this to curate articles from other sites and save hours!
What’s Coming For Queued Content?
The team at Agorapulse is currently functioning on a Tool to make us the variations of tweets, therefore we play nice with Twitter and can still get out content fast. This is new functionality that will enable us to replicate our tweet variants in the one interface. I’m awaiting it. I’m convinced it’s going to be a timesaver! Social Analytics Tools
Team Communication and Delegation
As Simple as Agorapulse is to use, you Do not have to do all of the checking and engagement yourself… it is a fantasy for delegation.
If you are a member of Agorapulse’s Large level Account (beginning at $199 per month), then you can upgrade to staff approval whereby you are able to assign tasks and accept messages around multiple staff members.
This is very good for customer support brilliance.
This attribute is a good, if you are a growing group You to upgrade to.
Oh and guess what? Teamwork and Remarks happens in Real time. If Jess and Joe are online at precisely the same time working on precisely the exact same accounts, there will not be double-up. It is possible to see what your staff is currently performing in real time.
Posting To Instagram
Agorapulse is A partner. This suggests they are among the tools to acquire entry to the API to allow of Instagram!
If you have one of the business accounts with Agorapulse you can into Instagram. This usually means you can now plan your articles ahead of time and click when you are ready OR you are able to, to post on your phone auto post.
Make sure that you don’t forget to participate if You autopost….posting is just a part of the process. You have to follow up on answers and comments.
I believe that Agorapulse is the tool Offers both scheduling and auto-scheduling to Instagram in addition to reporting and monitoring… so it is a win-win-win if you’ve got a business account. Are a fee!
All you Want To do would be.
- Download the Agorapulse program and hook your Instagram account up.
- On Your program or background , schedule your Instagram article (add photo and caption) then schedule the date and time you need to print it. You can choose to switch on Auto-scheduling or you’ll be able to use the program to connect through to Instagram and post the picture.
- When it’s time if you post will get a notification through your app. Simply click”Publish” and you’ll be switched through to the Instagram app.
- Article as you would ordinarily on Instagram. Your copy/description will be copied and you want to glue it to the Instagram app. Check you have additional as necessary and you’re ready to go!
I am super impressed that Agorapulse has Added another feature that would ordinarily require us to use the newest auto-post feature and a tool makes it even better. Bringing these tools saves you time AND money and is a key reason why I love Agorapulse for Social Media Management.
Responding To Ad Remarks
Here is where we get to Some attributes that are for the degree of membership on Agorapulse.
The capability to respond to ad comments Starts at Moderate Level of Membership (beginning at $99 per month)
With comments on ads is difficult for keeping up Equally Facebook and Instagram ads. Agorapulse allows you engage with them readily and to view them and pulls in the advertisement comments.
If you run ads and understand what it is like to maintain With the remarks (including the spam), then you’ll know that this function is bliss for ad managers and page admins. Bliss. Social Analytics Tools
Bonus Free Tools
You can also take Advantage of these free tools on their website such as.
- A Facebook Page Barometer — to see how well your fan fares and to test your engagement.
- A Twitter Analytics Report Card — to compare multiple webpages accounts, see how you perform against the competition and measure your Twitter performance, right now
If you need one Reason to test out Agorapulse then here it is.
It is affordable.
They have some of the best pricing of any of the Social media management tools.
Prices begin at $49 each Month for small/solo companies with prices for large, medium and enterprise businesses. You will find out more about pricing here.
I’ve A hunch that as soon as you check out Agorapulse for social media direction, attempt A number of their tools and choose the free trial to get a spin, you will be as hooked as I am.