There are Many social media management programs, but one stands out amongst the audience more and more each year — Agorapulse. I’ve used Agorapulse for Social Media Management for a couple of decades and I love it. In this article I share 12 Reasons Why I adore Agorapulse for Social Media Management and you will also. Runstar
There Are Lots of social media management applications that Deserve a mention . I have used many of them at one time or another, including Sprout Social, Hootsuite, and Buffer.
I won’t go in their features here. They’re Solid choices.
But I switched to Agorapulse a few years ago It and Today has been my No 1 choice for social media management since that time. You can read about a number of the attribute comparisons between Agorapulse and other platforms .
However, for the purposes of This post, I want to just focus on Agorapulse so it is possible to consider it as a tool in your toolbox.
In fact, it could literally be the main tool in Your arsenal! Agorapulse is sort of like a Swiss Army knife of social media management.
Only, it will not have features that are extraneous That you never use, making you think”what is that used for?” . It is sensible, no-fluff and super easy to use.
Dare I say, it is even enjoyable (but we will get to that). Let’s take a look why I adore Agorapulse for social media direction!
12 Reasons Why Agorapulse Kick Ass For Social Media Direction
Oh and Before I begin… I must mention that I don’t necessarily use EVERY single function at precisely the same time. I do use a couple of tools for some functions. But I really like that Agorapulse has a suite of features that actually do cover most of your social media advertising needs.
In fact Have been moving a lot of the features I use on additional programs around to Agorapulse. It is difficult not to want to stay”in” this tool as it is so user-friendly and fun to use. I have taken on a new ambassador role with Agorapulse considering writing this post. The post has been updated but my genuine love with this tool and the fact that I can’t do without it in my toolbox has not changed.
The Agorapulse Culture And Team
Let’s begin here. Because with this, the Rest of the things I adore about Agorapulse mean nothing.
Customer support is at the core of business Agorapulse. If their clients are happy and utilizing their instrument in the best possible manner, (and they receive results), then everything falls right into place. Their staff focuses on client experience more than anything else.
Agorapulse also stinks To customers about what works, what needs improving and what they can build next. You are not a client but a part of a company. In fact, lots of the present features I am about to talk about came from feedback and client testimonials.
Caring about customers Is why Agorapulse has shot up the ranks as one of the social media management tools with the reviews and customer satisfaction. Runstar
I’ve outlined all 12 reasons why I like Agorapulse Below, but let’s begin with a video overview of their current (awesome) update — then I’ll break down the critical features. There is a lot to enjoy.
Impressive, right? Let us jump in and take a Closer look at the features of Agorapulse.
Easy Publishing And Scheduling
Now that We’ve covered off on the all-important Function of engagement (which is why I love Agorapulse the most), let’s take a peek at scheduling and posting.
Just as a publishing Tool goes, Agorapulse is one. It’s a breeze to post to Twitter, LinkedIn, Facebook and Instagram (plus they have the new auto-posting function for Instagram as an official Instagram Partner).
The articles can be easily customised by you to match each platform. I don’t even need to go into detail about it , as it is super intuitive to use. You, (like me) need to be able to work out how to schedule an easy post, easily and without instruction.
Scheduling is simple with Agorapulse! I could.
- Publish instantly
- Queue my post (more of this later)
- Schedule the post later on for time and a specific date.
It’s also super easy to schedule the same article to Head out on various platforms, on different times, while being optimized for all those platforms (altering the text or image size).
1 feature I particularly like is the capability to Kind”@” and then the name of the consumer and Agorapulse will bring up the possible account you are able to pick from on Twitter and Facebook. See how Agorapulse suggests accounts once I begin entering their business name.
This helps you to tag profiles and pages fast And saves you time searching to include.
You can schedule to LinkedIn.
Easily publish to LinkedIn with Agorapulse
We will get to Instagram at a moment, but for today, Please be aware that publishing your content and scheduling beforehand on Agorapulse is simple! And like I said, it is also possible to currently auto-post to Instagram with Agorapulse as they are an official partner and have access to this new attribute via Instagram’s API.
Oh and they have a pretty slick calendar opinion So you are able to see of your posts ready to go across all of the programs.
And it’s colour coded for folks like me That extra amount of organisation that is visual. Winning!
There’s nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike some other social media management applications, Agorapulse has 1 pillar for me to respond to mentions and notifications.
To me, that’s”one job” to complete each day. And it’s really almost enjoyable to clear out my inbox.
It is concentrated, it’s easy and it is super easy to Use, so you won’t miss a mention!
- Your accounts on Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where each of the articles you need to review or respond to are available ). Your inbox things are highlighted as things To Review for each platform.
- Tabs for Fans, Publishing, Listening and Followers, and Reports.
- An area for engagement where you respond and engage via likes, retweets or responses.
You can also click on a user’s profile it. You will then see all of the information that you want — right within Agorapulse (including any prior interactions).
Expand an individual profile to realize your history!
If you have a just one click and you will see History with the user and the conversations you have had before. This means that you can give the right people the right care at the right moment.
Let us break this down a bit more…
I DMs I’ve and can easily see how many cites Inside my inbox. If I am looking at this tweet from Ravi, I can see how many tweets I have to review and I will review or react to his tweet. It is the exact same for channels that are societal — your engagement all is in 1 area.
Never miss a mention on your inbox!
I know, I know, my inbox Is not empty in this screenshot. But it’s going to be when I’ve finished writing this article! I do not always get to tune zero every day however I get there often enough to LOVE that”Congratulations” screen!
It’s simple to inspect your own references. You can Filter by mention or message type as follows.
Then simply review the articles replied to or dealt with. As soon as you respond to a specific post, it is automatically marked as reviewed.
Or you click on a place replying.
In the case from Nicky, I could choose To reply (or reply by DM), examine the article, assign it to get somebody else (more of that later), retweet it “like” the article — all from within precisely the same dashboard place on Agorapulse.
Choose how the mention process or will engage or message.
It’s, if I switch by Way of Example similar. I can view all of my recent engagement, I can enlarge on posts or see more information about an individual. I unfollow and can follow. Runstar
Easily switch between programs and accounts to Keep up with engagement!
Being able to see your comments ALL are handy on Where you can only find the last 50 mentions on your own feed. It’s not possible to maintain with mentions In case you have a large number of followers. Agorapulse changes that which is huge for brands and influencers.
Excited? You Can now engage your with ALL Mentions, even when you are getting to them.
And I could also easily engage by Switching to Facebook.
Note. You’re able to engage on Facebook, Twitter, Instagram and YouTube but maybe not LinkedIn at this point (you can only print to LinkedIn.
Agorapulse retains my engagement in one place all.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Best Advocates
When it comes to social media it is not about Collecting followers. It is about engaging with them.
Like I shared previously, Agorapulse allows me to Easily monitor and participate with my best advocates using the”Fans and Followers” attribute. From within your Twitter accounts, you click on”Fans and Followers” then filter your search under”All”,”Favorites” or”Top” users as per below.
In this case I hunted on my top 100 users under “TOP”.
With favorites you can add profiles and a star to “favorite” folks that you would like to follow closely in Agorapulse. In this manner, you’ve got their articles accessible in their very own thread! It’s simple retweet their content and to engage with them!
You see positions for the following in just About every profile perspective on Agorapulse.
- Engaged — the person has mentioned you (directly, or through a reply to a conversation) or sent you a DM.
- Ambassador — this individual has retweeted you or posted links to your site.
- Influencer — this individual is often retweeted (over 20 times during the previous 30 days).
In Nicky’s case, she is all 3 with respect to my @sociallysorted Twitter account. Nicky is someone I ought to be participating with (and I do! ) ) .
On Facebook Function shows you who’s mentioned your webpage, and the number of times they have liked and commented or sent you a message, as well as their final interaction with you. It is also possible to prohibit them from the page from within Agorapulse, although I expect that happens!
On Instagram you Will see who’s left comments their followers/followed that is total counts and you can trace or unfollow from inside Agorapulse.
You are given a clear picture of who by these metrics Follows you, boosts you and participates with you the most.
- Set up custom groups of followers within Agorapulse’s dashboard
- Search on each of their interactions
- Search in their own messages, and
- Add personal notes.
When You’ve Got All This information you can use It to take part in positive communication with these individuals — maybe reach out to thank them surprise and delight them in some manner! Runstar
Advanced Tracking, Search And Reports
Consider Agorapulse as your own Private investigator. You can use the Tracking work on Instagram to.
- Play hashtag hunts.
- Place that is perform searches.
What’s so great about it? It opens a whole new World of possibility for finding (and linking ) conversations around any topic you like (including your manufacturer ).
The potential for location-based businesses is huge With this attribute, particularly tourism.
When it comes To reports, Agorapulse actually excels. With one click you can create a report that is easy to produce and not difficult to decode. Ideal for showing customers!
Agorapulse Reports enable you to break your Audience sense.
The reports also can help you locate a range Information such as.
- Your best performing content (ie posts, tweets etc) based on engagement and reach
- Evolution metrics with time. Agorapulse gives you a reading re if a particular metric is increasing or decreasing over a period and compares metrics over the years.
- Community management statistics such as reaction time and response rate
- Benchmarking your Facebook Page against competitors
Your material is analysed and Presented in report form. You can download it as a csv file to reveal that the people/clients/team that needs to view it the most.
For social media supervisors and agencies this is Enormous, as it allows you to supply easy-to-read data to your clientele.
You can have a glance!
Nearly everybody I know who uses Agorapulse to get Social media management raves about the accounts. They’re fairly special;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is similar to Heaven to me. Agorapulse describes it as being able to”tag, rename, conceal, delete or delegate articles… while you sleep”. All using Moderation Rules.
I love this function on Twitter, in which the Auto-thankyous, Auto-engagements and Auto-DMs push me bat-shizz mad.
With Agorapulse I will deal with them Ways.
- So that I don’t see almost all of them in the first 17, I will filter my DMs. This is where the magic happens. You can set up filters to weed out”most” of the lousy DMs. Not all (sigh) but many.
- I can filter my feed by DMs or Mentions. Clean them out and I go to DMs. To be honest I get so many DMs which are spam these days, it’s hard not to miss the good ones. Automobile DMs have made DMs useless to me, which is a real shame.
Filtering and moderation functions for all accounts Types but I mostly use it for Twitter to”mark as reviewed” all of the Auto DMs which come through saying”thanks for following”.
It filters out The auto-DMs, and yes I’m sad that it grabs some real ones as well, however you have to choose your battles!
And the moderation principles are not just about spam. You can use them in many ways to
- Filter out articles to be responded to. You want to have all of the articles featuring a hashtag that is specific to be labeled in a specific way — so you’re able to respond to them afterwards.
- Filter those people that are SUPER out and post all of the time that you don’t need to observe every Tweet at Agorapulse — only repond to them occasionally or natively in Twitter.
- So it is possible to categorize create customized tags for comments and tweets and search on these!
- Create customized searches for keywords that you need to track
- In case you have one of those”big” level accounts (best for smaller agencies) you can have posts delegated to a team member (see 11 below).
Basically the moderation purpose is another Bonus motive to think about Agorapulse for social media direction.
A Killer Mobile App
If you are around and out And you will need to clear your inbox, the more Agorapulse app is.
It’s available on it is and iOS and Android super slick to use. I often prefer to use the program vs desktop to process my inbox since it is really simple to review and procedure mentions and messages. Runstar
Agorapulse’s queue feature Permits You to publish Your articles onto a repeated, evergreen basis utilizing intelligent categories — a lot like the manner by which Meet Edgar permits you to set posts to be scheduled at particular times daily based on certain categories. It is used by me to Twitter and Facebook.
If you are currently using a tool and Need to Cut costs, then contemplate Agorapulse’s evergreen content feature rather (and you have the bonus of all the additional Agorapulse features).
Here are a Couple of things to know about using Agorapulse for , content that is queued that is replicated.
Setting Up Your Queue Categories Is Super Easy.
With Agorapulse it simple to set up and name Your queue insert your program for posts to be printed on, and catogories. Then the procedure for adding content is intuitive. As you can see, it’s a slick dashboard (the user experience is awesome).
Firstly, set up your articles and you need to name Categories (all colour-coded and ready for action!) .
Setting up your classes is easy… and color-coded!
All you have to, When You’ve set up your categories Do is add instances such as this, to the program.
Then I Want to add content to each of the category queues!
Easily Preview Content For Each Social Network.
Agorapulse gives You a preview of the article, to show you how it will appear on the newsfeed of the platform when you print it you choose.
Pick to Schedule your articles or add every article to the Queue of your selection. As you set up your queue this component is easy. Your Queue, full of articles (and prepared to go) will appear something like this.
Once a post is published, it will return to the Bottom of this lineup, waiting to be queued.
Aside from using the queue function for repeated Content, you might choose to either.
- Add a post to the program as normal or
- Replicate your post a specific number of times (when you do this you may set the minimum number of days between repeats of this post). Be aware that you can do this for Facebook but you need to be aware of the Twitter rules see below.
You Can Pause The Queue (Instantly, And At Any Time).
I Really like That Agorapulse has added a pause button. For some reason it’s not great time to post or if a disaster is, it is easy to pause the queue with one click.
Perhaps you need to pause a queue of articles At Christmas… it’s easy with the pause button!
Meet it had been something and Edgar has a pause button That I actually wished to see in any instrument which I chose to replace it with. I asked Agorapulse to include one plus they did (they always listen never be afraid to mention tips or provide feedback!) .
Use The Queue Function To Announce Facebook Lives
The function could be for announcing handy Events like a Facebook Live (should you hold them on a weekly or regular basis). Share your articles that needs to go out each week at a certain time of the week in a queue. I’d advise that a bit varies the articles to keep the material fresh and more eye-catching.
Twitter And Agorapulse
Twitter posted about new Guidelines or”rules” for repeated or replicate content in February 2018. You can read about it here.
The rules Aren’t Fresh as addressed by Agorapulse’s CEO Emeric Ernoult. It is just that now they are currently making a point of saying they will be enforced by them.
Fundamentally this mean that we can no more Post identical or similar content . This also applies to replicate content.
Let us take a look at how you can post to Twitter with Agorapulse while complying with all the rules, so you comply with the rules, once you draft a picture similar to this one to post to Twitter.
Note You Could choose to to queue or program Your article to Twitter. Here is where we have to consider the rules of Twitter and comply with them. You can do this a couple ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content On Twitter Accounts
If you look closely At the image above, you’ll realize that Agorapulse blocks my ability to post replicate content. The instrument recognises that I’m submitting to Twitter! This helps ensure that I stick to Twitter’s guidelines.
Content Variation Tips
This is the way I utilize Agorapulse to save me loads of Time and stay from Twitter Jail. Together with Agorapulse, you have two choices for repeating a hyperlink.
- It is possible to opt to Schedule your post once (or more than once in the event that you change it). Just add your article to do so, then pick the date and time you want it to go out out at. If it’ll be published more than once, you’ll want to edit the repeated or duplicate tweets so that they’re not”replicate” content. A lot of that is below.
- You can choose to Queue your article once or more than with variants. Agorapulse recommends this. When you are queueing articles for Twitter, be certain you don’t choose the option to”re-queue multiple times.” You are still able to use this attribute for some other platforms, however this is where you’d end up in violation of the rules of Twitter. When I decide to do it this way, I’m sure it’s a unique post, then add it to the top or bottom of this queue (ie I choose”queue next” or”queue last”).
Advanced Scheduling is also used by me to Publish one tweet, and set that tweet to replicate a specific number of occasions. Below, I’ve set it to article than every 7 Days, as well as 6 repetitions. Don’t forget to edit the repeats!
Once the 6 x repeats are scheduled by me, I could easily see Those posts in my schedule. I would go directly in and alter them to hashtags, emojis, pictures or text. Do this don’t do it or you will forget.
Note. It’s If the link stays the same when you edit your articles Okay. It is the text that you have to change each time.
I’d been utilizing Advanced Scheduling in this way For a little while now to post fresh content well ahead of the new”rules” have been declared. I like to mix up it and it’s better for involvement.
Do not forget Bulk Upload! Agorapulse also allows you to upload around a 100 parts of content at once by using a pre-populated CSV file. Including your photographs and can include content! You can even use this save hours and to curate content!
What is Coming For Queued Content?
The staff at Agorapulse is currently working on a Tool to make the variations of tweets easier for people, therefore we can get content out quickly and play fine with Twitter. This is new functionality that will let us replicate our tweet variants in the one interface. I am looking forward to it. I’m sure it will be a timesaver! Runstar
Team Communication and Delegation
As Simple as Agorapulse would be to use, you Do not have to do all the checking and engagement yourself… It’s a dream for delegation.
If you are a member of Agorapulse’s Large level Account (beginning at $199 per month), then it’s possible to upgrade to team approval whereby you are able to assign tasks and accept messages around multiple team members.
This is very good for customer service brilliance.
If you are a growing group, this attribute is a good You to upgrade to.
Oh and guess what? Teamwork and Remarks happens in Actual time. So if Joe and Jess are online at the same time working on the accounts, there won’t be double-up. It is possible to see what your team is currently doing in real time.
Posting To Instagram
Agorapulse is A spouse that is Instagram. This suggests they are among the tools to get access to Instagram’s API to allow!
If you have one of the Company accounts with Agorapulse you can now auto-schedule to Instagram. This usually means that you can now organize your articles ahead of time and click when you’re ready OR you can, to post on your phone auto article.
Just make sure that you don’t forget to engage if You autopost….posting is just part of the procedure. You have to follow up on replies and comments.
I believe that Agorapulse is the only tool that Offers both scheduling and auto-scheduling to Instagram in addition to reporting and monitoring… so it is a win-win-win if you’ve got a company account. Instagram tools that provide you reports are a fee!
All you need To do is.
- Download the Agorapulse app and hook up your Instagram account.
- On Your app or desktopcomputer, schedule your Instagram post (add picture and caption) then program the date and time you want to print it. You may choose to change on Auto-scheduling or you can use the app post the picture and to link through to Instagram.
- When it is time to 19, if you post , will receive a notification through your app. Just click”Publish” and you will be switched through to the Instagram app.
- Article as you would ordinarily on Instagram. Your copy/description is going to be copied and you want to glue it. Check you’re ready to go and you have hashtags additional as necessary!
I am super impressed that Agorapulse has Added another feature that would require us to utilize the attribute and a separate tool makes it even better. Bringing these tools saves you time AND money and is a reason why I love Agorapulse for Social Media Management.
Responding To Ad Comments
Here is where we get to Some features which are for the higher degree of membership on Agorapulse.
The capability to respond to ad comments Begins at Medium Level of Membership (starting at $99 a month)
With opinions on advertisements is hard for keeping up Both Facebook and Instagram ads. Agorapulse allows you to view them and participate with them easily and pulls in the advertisement comments to your own inbox.
If you understand what it’s like to maintain and run advertisements With the comments (including the spam), then you will know that this purpose is bliss for ad managers and webpage admins. Bliss. Runstar
Bonus Free Tools
You can choose Advantage of these tools on their site.
- A Facebook Page Barometer — also to test your own engagement, and to determine how well your lover fares from the peers.
- A Twitter Analytics Report Card — to compare multiple webpages accounts, see how you perform against the competition and quantify your Twitter performance, right today
If you really want one More reason to check out Agorapulse then here it is.
They have some of the best pricing of some of those Social media management tools.
Prices start at $49 each Month for small/solo businesses with raising costs for medium, large and enterprise companies. You can discover more about pricing here.
I’ve A hunch that once you check out Agorapulse for social media management, attempt Some of the free tools and take the free trial to get a spin, you will be as hooked as I am.