Intro Media Marketing Management
You will find Many social media management tools, however, one stands out among the crowd more and more every year — Agorapulse. I have used Agorapulse for Social Media Management for a couple of years and I love it. In this post I share 12 Reasons Why I love Agorapulse to Social Media Management and you will also. Media Marketing Management
There Are Lots of social media management applications that Deserve a mention . I’ve used many of them such as Hootsuite, Sprout Social, and Buffer.
I will not go in their features . They are Solid options.
However, I changed to Agorapulse a Couple of Years ago Now and it has been my No 1 choice for social media management since that time. You can read about a number of the attribute comparisons between Agorapulse and other programs here.
But for the purposes of This post, I wish to focus on Agorapulse so it is possible to consider it as a tool in your arsenal.
In fact, it may literally be the Primary tool in Your arsenal! Agorapulse is sort of like a Swiss Army knife of social media management.
Only, it will not have a lot of extraneous features You never use, making you think”what’s that used for?” . It’s sensible, no-fluff and super simple to use.
Dare I say, it is even enjoyable (but we’ll get to that). Let us take a look why I love Agorapulse for social media direction!
12 Reasons Why Agorapulse Kick Ass For Social Media Direction
Oh and Before I begin… I must mention that I do not necessarily use EVERY single function at precisely the exact same moment. I do use a couple of tools for some purposes. However, I love that Agorapulse has a package of features that really do cover the majority of your social media advertising needs.
In fact Have been moving a lot of the features I use on additional programs over to Agorapulse. It’s hard not to wish to stay”in” this tool as it is so user-friendly and enjoyable to use. I also have taken on a brand ambassador role with Agorapulse since writing this article. The post was updated but my real love with this particular tool and the fact I can not do with it in my toolbox has not changed.
The Agorapulse Team And Culture
Let us start here. Because without this Remainder of the things that I adore about Agorapulse imply nothing.
Customer service is at the core of company Agorapulse. If their clients are happy and using their instrument in the finest possible way, (and they get results), then everything falls right into place. Their staff concentrates on client experience than anything else.
Agorapulse also listens About what works, what they can build next and what needs improving. Thus, you are not a client but a part of a company where your voice will be observed. In reality, lots of the features I am about to talk about came from opinions and client recommendations.
Caring about customers Is why Agorapulse has taken up the rankings as one of the social media management programs with the reviews and customer satisfaction. Media Marketing Management
I’ve summarized all 12 reasons why I like Agorapulse Below, but let’s begin with a video overview of the recent (awesome) upgrade — then I will break down the key capabilities. There is a lot to like.
Impressive, right? Let us jump in and choose a Closer look at the qualities of Agorapulse.
Easy Publishing And Scheduling
Now that We’ve covered off to the all-important Function of participation (that is why I adore Agorapulse the most), let us take a peek at posting and scheduling.
As far as a publishing Tool goes, Agorapulse is among the easiest I have used. It is a cinch to post to Twitter, LinkedIn, Facebook and Instagram (and they have the newest auto-posting work for Instagram as an official Instagram Partner).
The articles can be easily customised by you to suit each platform. I most likely don’t even need to go into detail about this here, as it is super intuitive to use. You, (like me) should have the ability to work out how to program a simple post, readily and without instruction.
Scheduling is easy with Agorapulse! I can.
- Publish immediately
- Queue my article (more of that later)
- Schedule the article later on for a specific time and date.
It’s also easy to schedule the same article to Go out on different platforms, on different occasions, while being optimized for those platforms (changing the text or picture size).
One feature I particularly like is the ability to Type”@” and then the title of the user and Agorapulse will bring up the possible account you are able to choose from on Twitter and Facebook. Notice Agorapulse suggests additional accounts when I begin entering their business name.
This helps you to label pages and profiles quickly And saves you time looking for the perfect folks to include.
You could even schedule easily to LinkedIn.
Easily print to LinkedIn with Agorapulse
We’ll get to Instagram at a minute, but for today, Please know that publishing your content and scheduling beforehand on Agorapulse is super easy! And as I said, it is also possible to currently auto-post into Instagram using Agorapulse as they are an official partner and have access to that new attribute via Instagram’s API.
Oh and they have a Fairly calendar opinion also, So you can see all of your posts ready to go across the platforms.
And it’s colour coded for people like me who need That amount of organisation. Winning!
There is nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike some other social media management applications, Agorapulse mentions and has 1 column for me to react to notifications.
To me, that is”one job” to complete every day. And it’s actually almost enjoyable to clean out my inbox.
It’s concentrated, it’s simple and it is simple to Use, and that means you won’t miss a mention!
- Your accounts Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where all the articles you will need to review or respond to are available ). Your inbox items are highlighted To Review for every platform as things.
- Tabs for Publishing Listening, Fans and Followers, and Reports.
- An area for participation in which you engage and respond via responses, retweets or enjoys.
You can click on a user’s profile it. You’ll then see all the information you need — directly within Agorapulse (like any previous interactions).
Expand your history to be seen by an individual profile!
If You’ve Got a Only one click and you will see History with the conversations and the user you have had before. As a consequence, you can provide the people the ideal attention at the moment.
Let’s break this down a bit more…
I DMs I have and can see how many cites In my inbox. When I am looking at this tweet from Ravi, I will see how many tweets I must review and I can review or respond to his conversation. It is the same for channels — your engagement all is in one area.
Never miss a mention on your inbox!
I know, I know, my inbox Is not empty in this screenshot. But it’s going to be when I have finished writing this post! I do not always get to tune zero daily however I get there often enough to LOVE that”Congratulations” display!
It’s simple to inspect all your mentions. You can Filter by cite or message type as follows.
Only review the articles replied to or dealt with. Once a post is replied to by you, it is automatically marked as reviewed.
Or you click on a place to review it without replying.
I can choose To answer (or answer from DM), examine the post, assign it for someone else (more of that later), retweet it “like” the post — all from within the exact same dashboard place on Agorapulse.
Choose how the mention process or will engage or message.
If I change to Instagram it’s similar. I am able to see all my recent participation, I see more information or can enlarge on articles. I can follow and unfollow. Media Marketing Management
Easily change between accounts and programs to Keep up with participation!
Being able to see ALL of your remarks is handy on Instagram, in which you can only see the last 50 mentions on your feed. It is not possible to keep up with mentions, In case you have a number of followers. Agorapulse alters all that which is enormous for brands and influencers.
Excited? You Can now engage your with ALL Mentions, even when you are getting to them.
And Needless to Say, I could readily engage by Switching to Facebook.
Note. You’re able to engage on Facebook, Twitter, Instagram and YouTube although maybe not LinkedIn at this stage (you can only publish to LinkedIn.
Agorapulse retains all of my engagement in one place.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Finest Advocates
When it comes to social media it’s not about Collecting followers. It is about participating with them.
As I shared previously, Agorapulse enables me to Easily monitor and engage with my best advocates using the”Fans and Followers” feature. From within your Twitter accounts, you click on”Fans and Followers” then filter your search under”All”,”Favorites” or”Top” users as per below.
On my top 100 users I searched in this scenario below “TOP”.
You can add profiles and a star to “favorite” folks you would like to follow carefully in Agorapulse. In this manner, you have their articles easily accessible in their own thread! It’s simple retweet their content and to engage together!
You see rankings for your following in just About each profile perspective on Agorapulse.
- Engaged — the individual has mentioned you (directly, or via a reply to a conversation) or sent you a DM.
- Ambassador — this person has retweeted you or posted links to your site.
- Influencer — this person is frequently retweeted (more than 20 times during the last 30 days).
In Nicky’s case, she is all 3 with regard to my @sociallysorted Twitter accounts. Nicky is someone I should be participating with (and I do!) .
On Facebook Function shows you who has said your webpage, and the number of times they’ve liked and commented or sent you a message, in addition to their last interaction with you. You can also ban them from your page from within Agorapulse, although I expect that happens!
On Instagram you Will see who has left comments their followers/followed that is total counts and you are able to trace or unfollow from inside Agorapulse.
These fundamental metrics give you a clear picture of who Follows you, boosts you and engages with you the most.
- Set up custom groups of followers within Agorapulse’s dashboard
- Search on all their interactions
- Search on their own messages, and
- Add notes.
When you have all It to take part in positive communication with these individuals — surprise and pleasure them or maybe reach out to them to thank them! Media Marketing Management
Advanced Tracking, Search And Reports
Consider Agorapulse as your own Investigator that is personal. It’s possible to use the Tracking work on Instagram to.
- Hashtag that is perform hunts.
- Place searches.
What is so great about it? It opens a whole new World of chance for finding (and joining) talks about any subject you like (including your brand).
The potential for businesses is huge With this attribute, especially tourism.
When it comes To reports, Agorapulse actually shines. With one click you can create a report that is simple to create and easy to decode. GREAT for showing clients!
Agorapulse Reports enable you to break your down Audience in a way that makes sense.
The reports can also help you find a range Information such as.
- Your best performing articles (ie posts, tweets etc) based on engagement and attain
- Development metrics over time. Agorapulse provides you a fast reading re if a particular metric is decreasing or increasing over a period and automatically compares metrics over the years.
- Community management data such as response time and response rate
- Benchmarking your Facebook Page against competitors
Your material is analysed and Introduced in report form. You may also download it as a csv file to reveal the people/clients/team that must view it the most.
For social media managers and agencies this is Enormous, as it allows you to supply data to your clientele.
You can also take a peek!
Nearly everybody I know who uses Agorapulse to get Social media direction raves about the reports. They’re pretty particular;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is like Heaven to me. Agorapulse describes it as being able to”tag, rename, conceal, delete or assign content… while you sleep”. using Moderation Rules, all.
In which the I love this function on Twitter Auto-thankyous, Auto-engagements and Auto-DMs drive me bat-shizz crazy.
With Agorapulse I can deal with them in 2 Manners.
- My DMs can be filtered by me therefore I don’t see almost all of them in the first place. This is where the magic occurs. You can set up filters to weed out”most” of the lousy DMs. Not all (sigh) but most.
- I will then filter my feed by Mentions or DMs. I visit DMs and clean them out fast. To be fair I get numerous DMs that are spam these days, it is hard not to overlook the good ones. Auto DMs have made DMs useless to me personally, which is a shame.
Filtering and moderation works for all accounts Types but I mainly use it for Twitter to”mark as reviewed” all of the Auto DMs that come through saying”thanks for following”.
It filters out The auto-DMs, and yes I am sad that it grabs some actual ones also, but you’ve got to pick your battles!
Along with the moderation rules are not just about spam. You can use them in several ways to
- Filter out articles to be responded to. You want to have all the posts featuring a particular hashtag to be labeled in a way that is specific — so you can respond to them later.
- Filter those people that are SUPER engaged out and post all of the time that you don’t have to observe every Tweet in Agorapulse — only repond to them occasionally or in Twitter.
- So you can categorize create custom tags and research on these!
- Create customized searches for key words which you want to monitor
- If you’ve got one of the”large” level accounts (greatest for small agencies) you can have articles delegated to a group member (see 11 below).
Fundamentally the moderation function is another Bonus motive to consider Agorapulse for social media direction.
A Killer Mobile App
If you are around and out And you will need to clear your inbox, the Agorapulse program is.
It is available on Android and iOS and it’s super slick to use. I often prefer using the program vs desktop to process my inbox since it is really simple to review and procedure mentions and messages. Media Marketing Management
Agorapulse’s lineup feature Permits You to publish Your content onto a repeated, evergreen basis using intelligent categories — a lot like the way by that Meet Edgar permits you to set posts to be scheduled at particular times daily based on particular categories. It is used by me to Facebook and Twitter.
If you are currently using a tool like Meet Edgar and Need to Cut costs, then contemplate Agorapulse’s evergreen content attribute instead (and you get the bonus of all of the other Agorapulse features).
Here are a Couple of things to learn about using Agorapulse for content that is replicated.
Setting Your Queue Categories Up Is Super Easy.
With Agorapulse name and it’s super simple to set up Your queue add your program to get posts to be published on, and catogories. Then the procedure for adding content is extremely intuitive. As you can see, it is a slick dash (the consumer experience is awesome).
Primarily, you need to name and put your articles up Classes (all colour-coded and prepared for action!) .
Setting up your categories is simple… and color-coded!
All you have to, once you’ve set up your categories Do is add times such as this, to the schedule.
Then I Want to add content that is awesome to each of those category queues!
Easily Preview Content For Each Social Network.
Agorapulse provides You a handy visual/image preview of this post, to show you how it’ll appear on the newsfeed of the platform when you publish it, you choose.
Choose to Schedule your articles or add each article to your choice’s Queue. This component is simple, as you have already set up your queue in Step one. Your Queue, filled with articles (and ready to go) will appear something like this.
Once a post is published, It Is Going to return to the Bottom of the lineup, waiting to be queued again.
Aside from using the function for repeated Content, you can choose to .
- Add a post to the schedule as normal or
- Replicate your article a certain number of times (once you do this you will set the minimum number of days between repetitions of this article ). Note you could do this for Facebook but you need to be aware of the Twitter rules against content — see below.
You Can Pause The Queue (Instantly, And At Any Time).
I Really like That Agorapulse has added a pause button. If there’s a natural catastrophe or it’s not great time to post, it is easy to pause the queue.
Perhaps you need to pause a seasonal queue of articles At Christmas… it’s easy with the pause button!
Meet Edgar includes a pause button and it was something I actually wanted to see in any tool which I opted to replace it with. I requested Agorapulse to add one and they did (they constantly listen never be afraid to mention tips or provide opinions!) .
Utilize The Queue Function
The function could be useful for announcing Events like a Facebook Live (should you hold them to a weekly or regular basis). Share your content that must go out weekly at a specific time of the week in a queue. I would recommend you vary the posts a little to keep the material fresh and.
This works with Twitter but with for Facebook Need to check at a few”changes” into Twitter’s terms of usage…. Media Marketing Management
Twitter And Agorapulse
Twitter posted about new Guidelines or”rules” for repeated or replicate content in February 2018. You may read about it here.
The principles Aren’t Fresh as discussed by Agorapulse’s CEO Emeric Ernoult. It’s just that now they are making a bigger point of saying they will apply them.
Fundamentally this mean that we can no longer Simultaneously post articles that is equal or substantially similar to multiple accounts. This applies to duplicate content in exactly the same account.
Let us take a look at how you can still post to Twitter with Agorapulse whilst complying with all the rules, so the rules are complied with by you when you draft a picture like you to post to Twitter.
Notice You Could elect to schedule or to queue Your article to Twitter. Here’s where we need to consider the principles of Twitter and comply with them. You can do this a couple of ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content On Twitter Accounts
If you look At the picture above, you’ll see that Agorapulse blocks my ability to place duplicate content. The tool recognises that I’m posting to Twitter! This helps ensure that I adhere to the guidelines of Twitter.
Content Demo Tips
Here is how I utilize Agorapulse to save loads of Time and remain out of Twitter Jail. With Agorapulse, you now have two choices for repeating a hyperlink.
- You can choose to Schedule your post once (or more than once if you change it). To do this, simply add your post, then choose the time and date you would like it to go out out at. If it’ll be published more than once, you will want to edit the replicated or duplicate tweets so that they’re not”replicate” content. A lot of this is below.
- More than with variants or you can opt to Queue your post once. Agorapulse recommends this. When you’re queueing content for Twitter, make sure you don’t select the option to”re-queue multiple occasions.” This is where you’d end up in violation of the rules of Twitter, although you can still use this feature for other platforms. When I decide to do it this way, I make sure it’s a unique post, then add it on the top or bottom of this queue (ie I select”queue alongside” or”queue last”).
Advanced Scheduling is also used by me to Publish 1 tweet, and then set that tweet. Below, I’ve set it to post no more often than every 7 Days, and up to 6 repeats. Just don’t forget to edit the repeats!
After that the 6 x repeats are scheduled by me, I can see Those posts in my schedule. I’d go directly in and alter them to text, emojis, images or hashtags. Do this do not do it or you will forget.
Note. It’s If the connection stays the same when you edit your posts ok. It is the text that you have to change each time.
I’d been using Advanced Scheduling in this way For a while now to post fresh content well before the new”rules” were announced. I like to mix it up and it’s better for involvement.
Do not forget Bulk Upload! Agorapulse also permits you to bulk upload around a 100 pieces of content by using a CSV file. Your photos are included by this and also can include content from any RSS feed! You can also use this save hours and to curate articles from other sites!
What’s Coming For Queued Content?
The staff at Agorapulse is currently functioning on a Tool to make the variations of tweets easier for people, therefore we play nice with Twitter and can still get out content quickly. This will be new functionality that will enable us to replicate our tweet variations quickly — in the one interface. I am awaiting it. I am convinced it’s going to be a timesaver! Media Marketing Management
Team Communication and Delegation
As easy as Agorapulse would be to utilize, you Don’t need to do all of the checking and involvement yourself… it is a fantasy for delegation.
If you are a member of Agorapulse’s Large level Accounts (starting at $199 a month), then you can update to team approval whereby you are able to assign tasks and approve messages across multiple team members.
This is very good for customer service brilliance.
This attribute is a good if you are a group that is growing One to upgrade to.
Oh and guess what? Teamwork and comments happens in Actual time. If Jess and Joe are online at precisely the same time working on the exact same accounts, there will not be double-up. You can see exactly what your staff is currently doing in real time.
Posting To Instagram
Agorapulse is A proud partner that is Instagram. This means they are one of the tools to acquire access to Instagram’s API to allow auto-posting to Instagram that is HUGE!
If you have one of the Company accounts with Agorapulse you can now auto-schedule into Instagram. This usually means you can now organize your content beforehand and click whenever you’re ready OR you are able to, to post in your phone auto post.
Make sure that you don’t forget to participate if You autopost….posting is just a part of this procedure. You need to follow up on comments and answers.
I believe that Agorapulse is the only tool Provides both scheduling and auto-scheduling to Instagram as well as reporting and monitoring… so it is a win-win-win if you’ve got a company account. Instagram tools that provide you testimonials are a fee!
All you Want To do is.
- Download the Agorapulse program and hook your Instagram account .
- On Your app or desktop, schedule your Instagram article (add picture and caption) then program the date and time that you need to print it. You can choose to switch on Auto-scheduling or you’ll be able to use the app to link through to Instagram and post the picture.
- If you post will get a notification through your program when it’s time to post. Simply click”Publish” and you’ll be changed through to the Instagram app.
- Article as you would normally on Instagram. Your copy/description is going to be copied and you want to glue it into the Instagram app. Check you have hashtags additional as necessary and you’re ready to go!
Again, I am super impressed that Agorapulse has Added another feature that would require us to use another tool and the newest auto-post attribute makes it even better. Bringing these tools together saves time AND money and is a key reason why I love Agorapulse for Social Media Management.
Responding To Advertisement Comments
Here is where we get to Some attributes that are for the greater level of membership on Agorapulse.
The ability to respond to ad comments Begins at Medium Level of Membership (beginning at $99 per month)
Keeping up with comments on ads is difficult for Equally Facebook and Instagram ads. Agorapulse pulls to your inbox from the ad comments and lets you view them and engage with them.
If you run advertisements and understand what it’s like to maintain With the remarks (such as the spam), then you will know that this function is bliss for advertising managers and webpage admins. Bliss. Media Marketing Management
Bonus Free Tools
You can also take Advantage of these tools on their site including.
- A Facebook Page Barometer — to test your own engagement, and to see how well your lover fares against your peers.
- A Twitter Analytics Report Card — to compare multiple webpages accounts, see how you perform against the competition and measure your Twitter functionality, right today
If you want one Reason to test out Agorapulse then here it is.
It is affordable.
They have some of the best pricing of some of those Social media management applications.
Prices start at $49 per Month for small/solo businesses with increasing prices for large, medium and enterprise companies. You will discover more about pricing here.
I have A hunch that once you check out Agorapulse for social media management, attempt Some of the tools and take the free trial for a spin, you’ll be as hooked as I am.