Introduction Media Management Tools
There are Many social media management programs, but one stands out amongst the audience more and more each year — Agorapulse. I have used Agorapulse for Social Media Management for a couple of years and I really like it. In this article I discuss 12 Reasons Why I love Agorapulse for Social Media Management and why you will too. Media Management Tools
There Are Lots of social media management applications that Deserve a mention here. I have used many of these including Hootsuite Sprout Social, and Buffer, at one time or another.
I will not go into their features here. They are Solid choices.
However, I changed to Agorapulse a Couple of Years ago It and now has been my 1 choice for social media direction since that time. You can read about a number of the feature comparisons between Agorapulse and other platforms .
But for the purposes of This post, I wish to focus on Agorapulse so you can consider it as a tool in your arsenal.
It may literally be the main tool in Your arsenal! Agorapulse is sort of like a Swiss Army knife of social media management.
It will not have a lot of features That you never use, which makes you think”what is that used for?” . It is sensible, no-fluff and super simple to use.
Dare I say, it’s even fun (but we’ll get to that). Let’s take a peek why I adore Agorapulse for social media management!
12 Reasons Agorapulse Kick Ass For Social Media Management
Oh and Before I begin… I must mention that I don’t always use EVERY single function in precisely the exact same time. I do use a couple of tools for some purposes. But I love that Agorapulse has a package of features that do cover the majority of your social media advertising needs.
In fact, I Have been slowly moving lots of the attributes I use on programs around to Agorapulse. It is hard not to wish to remain”in” this tool since it is so user-friendly and fun to use. I also have taken on a brand ambassador part with Agorapulse since writing this post. The post has been updated but my real love for this tool and the fact I can’t do without it in my arsenal hasn’t changed.
The Agorapulse Team And Culture
Let’s begin here. Because without this Remainder of the things that I adore about Agorapulse imply nothing.
Customer support is at the core of business Agorapulse. If their customers are happy and utilizing their tool in the finest possible way, (and they get results), then everything falls into place. Their team concentrates on customer experience over anything else.
Agorapulse also stinks About what works, what needs improving and what they can build next. You are not a customer but part of a business where your voice will be heard. In fact, lots of the present features that I am about to speak about came from client testimonials and feedback.
Caring about customers Is Agorapulse has taken up the rankings as among those social media management tools with the best reviews and customer satisfaction. Media Management Tools
I’ve outlined all 12 reasons why I like Agorapulse Below, but let’s begin with a video summary of their current (awesome) update — then I’ll break down the critical capabilities. There’s a lot to like.
Impressive, right? Let’s jump in and take a Closer look at the qualities of Agorapulse.
Easy Publishing And Scheduling
Now that we have covered off on the all-important Purpose of participation (which is why I love Agorapulse the most), let’s take a peek at scheduling and posting.
Just as a publishing Tool goes, Agorapulse is one. It’s a breeze to post to Twitter, LinkedIn, Facebook and Instagram (plus they have the newest auto-posting function for Instagram as an official Instagram Partner).
The posts can be easily customised by you to match each platform. As it is super intuitive to use, I most likely don’t even need to go into detail about it here. You, (like me) should have the ability to work out how to program an easy article, easily and without instruction.
Scheduling is easy with Agorapulse! I could.
- Publish immediately
- Queue my post (more of this later)
- Schedule the post later on for time and a specific date.
It’s also super easy to schedule the Exact Same post to Go out on various platforms, on various occasions, while being optimized for those platforms (changing the text or picture size).
One feature I especially like is the ability Type”@” and the name of the consumer and Agorapulse will bring up the probable account you are able to pick from on Twitter and Facebook. Notice how Agorapulse suggests additional accounts once I start entering their company name.
This helps you to label profiles and pages fast And saves you time searching to include.
You can schedule readily to LinkedIn.
Easily print to LinkedIn with Agorapulse
We will get to Instagram in a minute, but for today, Please be aware that publishing your content and scheduling beforehand on Agorapulse is super easy! And like I said, you can also now auto-post to Instagram using Agorapulse since they are an official partner and also have access to that new feature via Instagram’s API.
Oh and they have a Fairly slick calendar opinion So you are able to see all of your articles ready to go across all the platforms.
And it is colour coded for people like me who want That level of organisation. Winning!
There’s nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike some other social media management applications, Agorapulse has just one pillar for me to react to mentions and notifications.
To me, that’s”one job” to finish every day. And it’s actually almost enjoyable to clear out my inbox.
It is focused, it’s easy and it is simple to Use, and that means you won’t skip a mention!
- Your accounts on Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where all the articles you will need to examine or respond to can be found). Your inbox things are emphasized as things.
- Tabs for Fans, Publishing, Listening and Followers, and Reports.
- An area for participation where you respond and engage via enjoys, retweets or replies.
You can click on a user’s profile to enlarge it. You will then see all the information that you need — directly within Agorapulse (like any prior interactions).
Expand your history to be seen by a user profile!
Just one click and you will see if you have a History with the user and the conversations you’ve had before. This means you can give the right people the right care at the time.
Let us break this down a little more…
I DMs I’ve and can easily see how many mentions Inside my inbox. If I am looking at this tweet from Ravi, I will see just how many tweets that I must review and that I can review or respond to his conversation. It is the exact same for other channels that are social — all of your engagement is in 1 place.
Never skip a mention in your inbox!
I know my inbox Is not empty in this screenshot. When I have finished writing this post, but it will be! I don’t always get to inbox zero every day but I get there often enough to LOVE that”Congratulations” display!
It’s simple to check all your mentions. You can Even filter by cite or message type as follows.
Then only review the posts you’ve responded to or dealt with. It is automatically marked as reviewed once a post is replied to by you.
Or You Just click on a place to critique it without replying.
In the following case from Nicky, I can select To answer (or reply by DM), review the post, assign it for somebody else (more of that later), retweet it “just like” the article — all from within the exact same dashboard place on Agorapulse.
Choose how you process or will participate the mention or message.
It’s, if I change by Way of Example similar. I am able to view all my recent engagement, I can expand on articles or see more information about an individual. I unfollow and may follow. Media Management Tools
Easily switch between platforms and accounts to Keep up with participation!
Being able to see All your remarks is handy on Instagram, where you can see the last 50 mentions on your feed. It is impossible to maintain with mentions, if you have a number of followers. Agorapulse changes all that which is huge for brands and influencers.
Excited? You Can now participate with All your Mentions, even when you are a bit late getting to them.
And Needless to Say, I could also readily participate by Switching to Facebook.
Note. You can engage on Facebook, Twitter, Instagram and YouTube but maybe not LinkedIn at this stage (you can only publish to LinkedIn.
Agorapulse retains all my engagement in one area.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Best Advocates
When it comes to social media it’s not about Collecting followers. It’s about participating with them.
As I shared previously, Agorapulse enables me to Easily track and engage with my very best advocates using the”Fans and Followers” attribute. From within your Twitter accounts, you click on”Fans and Followers” then filter your search under”All”,”Favorites” or”Top” users as per below.
In this scenario I searched on my top 100 users under “TOP”.
To profiles you can add a star with favorites to “favorite” people that you want to follow closely in Agorapulse. In this manner, you have their articles accessible in their very own thread! It’s simple retweet their content and to engage together!
You see rankings for your following in just About each profile view on Agorapulse.
- Engaged — the person has mentioned you (directly, or through a reply to a dialogue ) or delivered you a DM.
- Ambassador — this individual has retweeted you or posted links.
- Influencer — this person is frequently retweeted (more than 20 times during the last 30 days).
In the situation of Nicky, She’s all 3 with respect to my @sociallysorted Twitter accounts. Nicky is somebody I should be participating with (and I do!) .
On Facebook, this Function shows you who’s mentioned your page, and how many times they’ve enjoyed and commented or delivered a message, as well as their last interaction with you. It is also possible to ban them from within Agorapulse, but I expect that happens infrequently!
On Instagram you Will see who’s left comments their followers/followed that is total counts and you can follow or unfollow from within Agorapulse.
You are given a clear picture of who by these metrics Follows you, boosts you and participates with you the most.
- Setup custom classes of followers inside Agorapulse’s dash
- Search on all their interactions
- Search in their own messages, and
- Add private notes.
When you have all of this information you can use It to engage in communication with these individuals — maybe reach out to them to thank them surprise and delight them! Media Management Tools
Advanced Monitoring, Reviews And search
Think of Agorapulse as your personal Investigator that is Private. You can use the Monitoring function on Instagram to.
- Hashtag searches.
- Place hunts.
What is so great? It opens up a whole new World of possibility for locating (and linking ) talks about any topic you like (like your manufacturer ).
The potential for location-based businesses is huge With this attribute, particularly tourism.
When it comes To reports, Agorapulse actually excels. With one click you can make a report that is easy to produce and not difficult to decode. GREAT for showing customers!
Agorapulse Reports enable you to break your Audience in a way that makes sense.
The detailed reports can also help you locate a range Information such as.
- Your best performing articles (ie posts, tweets etc) based on engagement and reach
- Development metrics over time. Agorapulse automatically compares metrics over the years and provides a reading re whether a metric is increasing or decreasing over a period to you.
- Community management statistics like response time and response rate
- Benchmarking your Facebook Page against competitors
Your material is easily analysed and Introduced in report form. You may even download it as a csv file to show it the most.
For social media supervisors and agencies that this is Enormous, as it allows you to provide data to your clientele.
You can also take a peek in your competition!
Just about everybody I know who uses Agorapulse to get Social media direction raves about the reports. They’re fairly particular;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is like Heaven to me. Agorapulse explains it as being able to”tag, bookmark, hide, delete or assign articles… while you sleep”. By using Moderation Rules all.
In which the I love this function on Twitter Auto-thankyous, Auto-engagements and Auto-DMs drive me bat-shizz mad.
With Agorapulse I will deal with them Manners.
- My DMs can be filtered by me so that I really don’t see almost all of them. This is where the magic occurs. You can set up filters to weed out”many” of the lousy DMs. Not all (sigh) but most.
- I will filter my feed by Mentions or even DMs. I typically go to DMs and clean them out. To be honest I get so many DMs that are spam nowadays, it is hard not to overlook the good ones. Auto DMs have made DMs useless to me personally, which is a shame.
Moderation and filtering works for all accounts Types but I mainly use it for Twitter to”markers as reviewed” all of the Auto DMs that come through saying”thanks to after”.
It filters out The auto-DMs, and yes I am sad that it catches some real ones as well, however you have to pick your battles!
Along with the moderation rules are not merely about spam. You can use them in many ways to
- Filter content out to be responded to — on almost any stage. So you can respond to them afterwards — you wish to have all of the articles featuring a particular hashtag to be tagged in a manner.
- Filter out those individuals that are SUPER engaged and post all the time so that you don’t have to see every Tweet in Agorapulse — just repond to them or in Twitter.
- So it is possible to categorize create custom tags such as tweets and remarks and research on them later!
- Create custom searches for key words which you want to track
- If you’ve got one of the”big” amount accounts (greatest for small agencies) you’ll have articles assigned to a team member (see 11 below).
Fundamentally the moderation function is another Bonus reason to consider Agorapulse for social media management.
A Killer Mobile App
If you are out and about And you will need to clear your inbox, the Agorapulse program is something you will love.
It is accessible on Android and iOS and it is super slick to use. I often prefer to use the program vs desktop computer to process my inbox as it’s really simple to review and process mentions and messages. Media Management Tools
Agorapulse’s queue feature allows you to publish Your articles onto a replicated, evergreen basis utilizing smart categories — a lot like the way by that Meet Edgar allows you to set posts to be scheduled at certain times of day based on particular categories. It is used by me for Facebook and Twitter.
If you want to and are using a tool Reduce costs, then contemplate Agorapulse’s evergreen content feature instead (and you have the bonus of all the other Agorapulse attributes ).
Here are a Couple of things Agorapulse for replicated, content that is queued.
Setting Your Queue Categories Up Is Super Easy.
With Agorapulse title and it is super easy to set up Your queue catogories, and insert your schedule to get posts to be printed on. Then the procedure for adding content is very intuitive. As you can see, it’s a slick dash (the user experience is awesome).
Primarily, You Have to name and put up your content Categories (all colour-coded and prepared for action!) .
Setting up your categories is easy… and color-coded!
All you Need to, once you’ve set up your classes Do is add instances to the schedule, like this.
Then I need to add content that is amazing to each of the category queues!
Easily Preview Content For Every Social Network.
Agorapulse gives You a preview of this post, to show you how it’ll appear on the newsfeed of the platform when you publish it you select.
Choose to Schedule your posts to a specific time slot, or include every article to the Queue of your choice. As you set up your queue this component is simple. Your Queue, filled with posts (and prepared to go) will look something like this.
After a post is published, It Is Going to return to the Bottom of this queue, waiting to be queued.
Aside from utilizing the function for perennial Content, you can decide to .
- Add a post to the schedule as usual or
- Repeat your article a certain number of times (once you do this you will set the minimum number of times between repetitions of this article ). Be aware you could accomplish this to get Facebook but you have to know about the Twitter rules from duplicate content — see below.
You Can Pause The Queue (Instantly, And At Any Time).
I Really like That Agorapulse has added a pause button. For any reason it’s not great timing to post or When there’s a disaster, you can easily pause the queue.
Maybe You need to pause a seasonal lineup of posts At Christmas… it is easy with the pause button!
Meet it had been something and Edgar includes a pause button That I really wished to see that I opted to replace it with. I asked Agorapulse to add one plus they did (they always listen — never be reluctant to mention tips or give opinions!) .
Utilize The Queue Function
The queue function can be useful for announcing Events such as a Facebook Live (if you hold them to a weekly or regular basis). Share your articles that needs to go out at a certain time of the week in a queue. I’d recommend a little varies the articles to keep the content fresh and.
This functions for Facebook but with Have to check at a few”changes” to Twitter’s terms of usage…. Media Management Tools
Twitter And Agorapulse
Twitter posted about fresh Guidelines or”rules” for repeated or replicate content in February 2018. You can read about it here.
The rules are not Really fresh as discussed in this post by Agorapulse’s CEO Emeric Ernoult. It’s just that they are making a bigger point of saying they’ll enforce them.
Fundamentally this imply that we can Post articles that is identical or similar . This also applies to duplicate content in exactly the same account.
Lets’s take a look at how you can post to Twitter with Agorapulse while complying with the rules, so once you draft a picture similar to this one you comply with the rules.
Note You Could elect to to queue or program Your article to Twitter. Here’s where we need to consider Twitter’s rules and comply with them. You can do this a couple of ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content On Twitter Accounts
If you look more closely In the image above, you will realize that Agorapulse blocks my ability to place duplicate content. The tool recognises that I’m posting to Twitter! This helps ensure that Twitter’s guidelines are adhered to by me.
Content Variation Tips
Here is the way I use Agorapulse to save me loads of Time and remain out of Twitter Jail. Together with Agorapulse, you now have two options for repeating a hyperlink.
- You can choose to Schedule your article once (or more than once in the event that you change it). Simply put in your article, to do so, then pick the date and time you want it to head at. If it will be published more than once, you’ll need to edit the replicated or replicate tweets so that they’re not”replicate” content. More of this is under.
- You can opt to Queue your post once or more than once with variations. Agorapulse advocates this. When you’re queueing content for Twitter, make sure you don’t choose the option to”re-queue multiple occasions.” You can still use this feature for some other platforms, but this is where you’d end up in breach of the rules of Twitter. While I decide to do it this way, I’m sure it’s a special place, then add it on the top or bottom of this queue (ie I choose”queue alongside” or”queue last”).
Advanced Scheduling is also used by me to Write one tweet, set that tweet. Below, I have set it to article than every 7 Days, and up to 6 repetitions. Don’t forget to edit the repeats!
I can easily see, After I program that the 6 x repeats Those articles in my schedule. I’d go directly in and alter them to emojis, text that is new, images or hashtags. Do this do not do it or you may forget.
Note. It is Ok when you edit your articles, if the link stays the same. It’s the text that you need to change each time.
I had been utilizing Advanced Scheduling in this manner For a while now to post fresh content — well before the new”rules” were announced. I like to mix up it and it is better for involvement.
Do not forget Bulk Upload! Agorapulse also permits you to bulk upload around a 100 pieces of content using a CSV file. Your photos are included by this and can include articles from any RSS feed! You might use this save hours and to curate content!
What’s Coming To Queued Content?
The team at Agorapulse is functioning on a Tool to produce the variations of tweets easier for us, so we play fine with Twitter and can still get content out fast. This will be new functionality that will let us repeat our tweet variations in the one interface. I am looking forward to it. I am sure it will be a timesaver! Media Management Tools
Team Communication and Delegation
As easy as Agorapulse is to use, you Do not have to do all of the checking and engagement yourself… it is a dream for delegation.
If you are a member of Agorapulse’s Large level Accounts (starting at $199 per month), then you can update to staff approval whereby you are able to assign tasks and accept messages around multiple staff members.
This is GREAT for customer service brilliance.
If you are a team that is growing, this attribute is a good One to update to.
Oh and guess what? Teamwork and Remarks occurs in Actual time. So if Jess and Joe are online at precisely the exact same time working on precisely the account, there will not be double-up. You can see exactly what your team is performing in real time.
Posting To Instagram
Agorapulse is A Instagram spouse. This also means they are one of the very first tools to acquire access to the API to allow of Instagram!
If you have one of the business accounts with Agorapulse you can to Instagram. This means that you can now organize your articles beforehand and click on to post on your phone when you are ready OR you are able to auto post.
Just make sure that you don’t forget to engage if You autopost….posting is merely part of the procedure. You need to follow up on comments and answers.
I Think That Agorapulse is the tool Offers both scheduling and auto-scheduling to Instagram in addition to monitoring and reporting… so it’s a win-win-win if you’ve got a company account. Instagram tools that give you reports are a distinct fee!
All you need To do is.
- Download the Agorapulse program and hook your Instagram account .
- On Your program or desktopcomputer, schedule your Instagram article (add picture and caption) then schedule the time and date that you want to print it. You can choose to switch on Auto-scheduling or you’ll be able to use the app place the picture and to link through to Instagram.
- If you post will get a notification via your app when it is time to post. Simply click”Publish” and you will be switched through to the Instagram program.
- Article as you would ordinarily on Instagram. Your copy/description will be duplicated and you want to glue it. Check you’re ready to go and you have added as necessary!
Again, I am impressed that Agorapulse has Added another feature that would ordinarily require us to utilize the new attribute and a separate tool makes it even better. Bringing these tools saves you time AND money and is a reason why I love Agorapulse for Social Media Management.
Responding To Advertisement Comments
Here’s where we get to Some attributes which are for the level of membership on Agorapulse.
The capability to respond to ad comments Begins at Medium Level of Membership (starting at $99 per month)
Keeping up with comments on advertisements is difficult for Facebook and Instagram advertisements. Agorapulse pulls in the advertisement comments and lets you see them and engage with them easily.
If you run ads and know what it is like to maintain With the comments (including the spam), then you will know that this function is bliss for ad managers and webpage admins. Bliss. Media Management Tools
Bonus Free Tools
You can take Advantage of those free tools on their website including.
- A Facebook Page Barometer — also to test your own engagement, and to determine how well your lover fares from the peers.
- A Twitter Analytics Report Card — to compare multiple twitter accounts, see how you perform against the competition and measure your Twitter functionality, right today
If you need one Reason to check out Agorapulse here it is.
They have some of the pricing of some of the Social media management applications.
Prices begin at $49 per Month for small/solo companies with costs for large, medium and enterprise businesses. You will discover more about pricing here.
I have A hunch that as soon as you check out Agorapulse for social media management, attempt A number of their free tools and also choose the free trial to get a spin, you’ll be hooked as I am.