Background Media Management And Marketing
There are Many social media management programs, however, one stands out among the audience more and more every year — Agorapulse. I’ve utilized Agorapulse for Social Media Management for a few years and I love it. In this article I share 12 Reasons Why I love Agorapulse for Social Media Management and you will also. Media Management And Marketing
There Are Lots of social media management applications that Deserve a mention here. I’ve used many of these at one time or another, including Hootsuite, Sprout Social, and Buffer.
I won’t go into their features here. They’re Solid options.
However, I changed to Agorapulse a Couple of Years ago Today and it has been my 1 choice for social media management since that time. You can read about some of the feature comparisons between Agorapulse and other programs here.
But for the purposes of This informative article, I wish to focus on Agorapulse so you can consider it as a tool in your arsenal.
In fact, it may literally be the main tool in Your arsenal! Agorapulse is kind of like a Swiss Army knife of social media management.
It doesn’t have features that are extraneous That you never use, which makes you think”what is that used for?” . It’s practical, no-fluff and super easy to use.
Dare I say, it’s even enjoyable (but we will get to that). Let’s take a look at 12 Reasons why I love Agorapulse for social media management!
12 Reasons Agorapulse Kick Ass For Social Media Direction
Oh and Before I start… I should mention that I don’t necessarily use EVERY single function in precisely the exact same moment. I do use a couple of tools. But I really like that Agorapulse has a package of features that do cover most of your social media advertising requirements.
In fact Have been moving a lot of the features I use on other programs around to Agorapulse. It’s difficult not to want to stay”in” this instrument since it is so user-friendly and fun to use. I also have taken on a brand ambassador role with Agorapulse considering writing this post. The post has been updated but my real love with this tool and the fact I can’t do with it in my toolbox has not changed.
The Agorapulse Team And Staff
Let us begin here. Because without this, the Remainder of the things I adore about Agorapulse mean nothing.
Customer service is at the core of company Agorapulse. If their clients are happy and using their instrument in the best possible manner, (and they receive results), then everything falls into place. Their team concentrates more.
Agorapulse also stinks About what works, what they can build next and what needs improving. Thus, you are not only a customer but a part of a company where your voice will be observed. In reality, many of the features I am about to talk about came out of feedback and client testimonials.
Caring about clients Is Agorapulse has shot up the ranks as among those social media management tools with the reviews and customer satisfaction. Media Management And Marketing
I’ve summarized all 12 reasons why I like Agorapulse Below, but let’s begin with a video overview of their current (awesome) upgrade — then I will break down the critical features. There is a lot to enjoy.
Impressive, right? Let us jump in and take a Closer look at the qualities of Agorapulse.
Easy Publishing And Scheduling
Now that We’ve covered off on the all-important Purpose of engagement (that is why I love Agorapulse the most), let us take a look at posting and scheduling.
Just as a publishing Tool goes, Agorapulse is one. It’s a cinch to post to Twitter, LinkedIn, Facebook and Instagram (plus they have the newest auto-posting function for Instagram as a formal Instagram Partner).
The articles can be easily customised by you to match each platform. As it intuitive to use, I probably don’t even need to go into detail about this here. You, (like me) should have the ability to work out how to program an easy article, easily and without instruction.
Scheduling is easy with Agorapulse! I could.
- Publish immediately
- Queue my article (more of that later)
- Schedule the post in the future for time and a particular date.
It’s also super easy to schedule the post to Head out on different platforms, on different occasions, while being optimized for those platforms (altering the text or image size).
One feature I like is the ability to Kind”@” and then the name of the consumer and Agorapulse will bring up the probable account you can choose from on Twitter and Facebook. Notice Agorapulse suggests accounts once I start entering their business name.
This helps you to tag profiles and pages fast And saves you time searching to add.
You could schedule to LinkedIn.
Print to LinkedIn with Agorapulse
We’ll get to Instagram in a minute, but for today, Please know that publishing your content and scheduling in advance on Agorapulse is simple! And like I said, you can also now auto-post to Instagram using Agorapulse since they are an official partner and also have access to that new attribute via Instagram’s API.
Oh and they have a Fairly slick calendar opinion also, So you are able to see all your posts ready to go across all of the programs.
And it’s colour coded for people like me That additional level of organisation. Winning!
There’s nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike some other social media management applications, Agorapulse mentions and has only 1 pillar for me to react to notifications.
To me, that is”one job” to finish every day. And it is really almost enjoyable to clear out my inbox.
It is concentrated, it’s easy and it is easy to Use, so you won’t skip a mention!
- Your accounts Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where all the posts you will need to examine or respond to are available ). Your inbox things are highlighted To Review for every stage as items.
- Tabs for Reports, Publishing, Fans and Followers, and Listening.
- An area for participation in which you respond and engage via retweets, enjoys or replies.
You can also click on a user’s profile it. You will then see all of the information you want — right within Agorapulse (including any previous interactions).
Expand your history to be seen by an individual profile!
If You’ve Got a Only one click and you will see History with the consumer and the conversations you’ve had before. This means you may provide the people the ideal care at the right time.
Let’s break this down a little more…
I DMs I’ve and can see how many cites Inside my inbox. When I am looking at this tweet from Ravi, I will see how many tweets I have to review and that I can review or react to his conversation. It is the same for channels — your engagement all is in 1 area.
Never skip a mention on your inbox!
I know my inbox Is not empty in this screenshot. When I’ve finished writing this article, but it’s going to be! I do not always get to inbox zero daily but I get there often enough to LOVE that”Congratulations” display!
It’s simple to check of your mentions. You can Filter by message or cite type as follows.
Only review the posts replied to or dealt with. As soon as you respond to a specific post, it is automatically marked as reviewed.
Or you simply click on a post to critique it without replying.
I can select To answer (or answer by DM), review the article, delegate it for someone else (more of that later), retweet it “just like” the article — all from within the exact same dashboard place on Agorapulse.
Choose how the mention process or will participate or message.
It’s, if I change to Instagram, for example similar. I can view my recent engagement all, I can expand on posts or see information. I unfollow and may also follow. Media Management And Marketing
Change between accounts and platforms to Keep up with engagement!
Being able to see All your remarks is handy on In which you can find the past 50 mentions on your own feed. In case you’ve got a large number of followers it’s not possible to maintain with mentions. Agorapulse changes that which is enormous for brands and influencers.
Excited? You can participate your with ALL Mentions, even when you are getting to them.
And I could also participate by Switching to Facebook too.
Note. You can engage on Facebook, Twitter, Instagram and YouTube but not LinkedIn at this point (you can only publish to LinkedIn.
Agorapulse keeps my engagement in one place all.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Best Advocates
When it comes to social media it is not about Collecting followers. It is about participating with them.
Like I shared previously, Agorapulse enables me to Easily monitor and engage with my best advocates using the”Fans and Followers” attribute. From in your Twitter accounts, you click “Fans and Followers” then filter your search under”All”,”Favorites” or”Top” users as per below.
In this case I searched on my top 100 users below “TOP”.
With favorites you can add profiles and a star to “favorite” people you want to follow carefully in Agorapulse. This way, you’ve got their posts easily accessible in their own thread! Now it’s easy to engage with them and retweet their content!
You see positions for the following in only About each profile view on Agorapulse.
- Engaged — the individual has mentioned you (directly, or via a reply to a dialogue ) or sent you a DM.
- Ambassador — this individual has retweeted you or posted links.
- Influencer — this person is often retweeted (more than 20 times during the last 30 days).
In Nicky’s case, she is all 3 with regard to my @sociallysorted Twitter account. Nicky is somebody I ought to be engaging with (and I do! ) ) .
On Facebook, this Function shows you who’s mentioned your page, and how many times they have enjoyed and commented or delivered a message, in addition to their last interaction with you. It is also possible to prohibit them from your page from within Agorapulse, but I hope that happens rarely!
On Instagram you Will see who’s left comments their followers/followed that is total counts and you can follow or unfollow from inside Agorapulse.
These metrics give you a clear image of who Follows you, boosts you and engages with you the most.
- Set up custom classes of followers inside Agorapulse’s dash
- Search on all their interactions
- Search on their messages, and
- Add private notes.
When you have all It to engage in positive communication with those people — maybe reach out to thank them or surprise and pleasure them in some manner! Media Management And Marketing
Advanced Monitoring, Reviews And search
Consider Agorapulse as your personal Personal private investigator. You can use the Tracking work on Instagram to.
- Perform hashtag hunts.
- Location hunts.
What is so great? It opens up a whole new World of possibility for locating (and linking ) talks about any subject you like (like your manufacturer ).
The Capacity for location-based companies is enormous Particularly tourism.
When it comes To reports, Agorapulse really excels. With one click you can create a report that is easy to create and not difficult to decode. GREAT for showing customers!
Agorapulse Reports enable you to break your down Audience sense.
The detailed reports also can help you find a range Information such as.
- Your best performing articles (ie articles, tweets etc) based on engagement and reach
- Development metrics over time. Agorapulse gives a reading re whether a metric is increasing or decreasing over a time to you and compares metrics over the years.
- Community management data such as response time and response speed
- Benchmarking your Facebook Page against opponents
Your best performing content is easily analysed and Introduced in report form. You may also download it as a csv file to show it to the people/clients/team that needs to view the most.
For social media managers and agencies that this is Huge, as it allows you to provide your clientele with easy-to-read information.
It is also possible to take a glance!
Nearly everyone I know who uses Agorapulse for Social media direction raves about the accounts. They are fairly particular;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is like Heaven to me. Agorapulse explains it as being able to”tag, bookmark, hide, delete or assign articles… while you sleep”. All by using Moderation Rules.
I love this function on Twitter, where the Auto-thankyous, Auto-engagements and Auto-DMs drive me bat-shizz mad.
With Agorapulse I can deal with them in two Ways.
- I will filter my DMs so that I really don’t see most of them. This is where the magic happens. You can set up filters to weed out”many” of those bad DMs. Not all (sigh) but many.
- I can filter my feed by Mentions or even DMs. I usually go to DMs and clear them out fairly quickly. To be fair I get so many DMs which are spam nowadays, it is hard not to overlook the excellent ones. Auto DMs have made DMs useless to me personally, which is a shame.
Moderation and filtering functions for all account Types but I mainly use it for Twitter to”markers as reviewed” all of the Auto DMs which come through saying”thanks to following”.
It mainly filters out The auto-DMs, and yes I’m sad that it catches some actual ones as well, however you have to pick your battles!
And the moderation principles are not just about spam. You can use them in several ways to
- Filter out articles to be reacted to — on almost any stage. You want to have of the posts featuring a hashtag that is specific to be tagged in a certain manner — so you can respond to them later.
- Filter out those people that are SUPER and post all of the time so that you don’t need to observe every Tweet at Agorapulse — just repond to them occasionally or in Twitter.
- Create customized tags for remarks and tweets so you can categorize and search on them afterwards!
- Create customized searches for keywords that you need to monitor
- In case you’ve got one of those”large” level accounts (greatest for smaller agencies) you’ll have articles delegated to a team member (see 11 below).
Basically the moderation function is just another Bonus reason to think about Agorapulse for social media management.
A Killer Mobile App
If you are about and out And you need to clean your inbox, the Agorapulse app is.
It is available on iOS and Android and it is super slick to use. I often prefer to use the program vs background computer to process my inbox since it is so easy to review and procedure messages and mentions. Media Management And Marketing
Agorapulse’s lineup feature allows you to publish Your content on a repeated, evergreen basis utilizing intelligent categories — a lot like the manner in which Meet Edgar allows you to set posts to be scheduled at certain times of day based on certain categories. I use it for Twitter and Facebook.
If you are using a tool such as Meet Edgar and want to Cut costs, then contemplate Agorapulse’s evergreen content attribute rather (and you have the bonus of all of the other Agorapulse features).
Here are a few things Agorapulse for , queued content that is repeated.
Setting Up Your Queue Categories Is Super Easy.
With Agorapulse title and it easy to set up Your queue catogories, and insert your program to get articles to be published on. Then of adding content, the process is intuitive. As you can see, it’s a slick dashboard (the user experience is amazing ).
Firstly, you need to name and set your content up Classes (all colour-coded and prepared for action!) .
Setting up your categories is easy… and color-coded!
All you Need to, When You’ve set up your classes Do is add times such as this, to the schedule.
Then I Want to include content to each of those category queues!
Easily Preview Content For Each Social Network.
Agorapulse gives You a preview of the post, to explain to you how it’ll look on this platform you choose when you print its newsfeed.
Pick to Schedule your posts to a time slot, or add every post to your choice’s Queue. This component is simple as you’ve already set your queue up in Step one. Your Queue, filled with posts (and ready to go) will appear something like this.
Once a post is published, it will return to the Bottom of the queue, waiting to be queued again.
Aside from utilizing the queue function for repeated Content, you can also choose to .
- Add a post to the schedule as normal or
- Repeat your article a certain number of times (when you do so you will place the minimum number of times between repeats of the article ). Be aware you could accomplish this to get Facebook but you need to know about the Twitter rules see below.
You Can Pause The Queue (Quickly, And At Any Time).
I Really like That Agorapulse has added a pause button. For some reason it’s not great timing to post or if a natural disaster is, it is easy to pause the queue.
Maybe You need to pause a seasonal queue of articles At Christmas… it’s simple with the pause button!
Meet it had been something and Edgar includes a pause button I really wanted to see in any tool that I chose to replace it with. I requested Agorapulse to add one plus they did (they always listen — never be reluctant to mention tips or give opinions!) .
Use The Queue Function
The function can be handy for announcing Events like a Facebook Live (should you hold them to a weekly or regular basis). Share your content that needs to go out each week at a specific time of the week in a queue. I’d recommend you change the posts a bit to keep the content fresh and.
Twitter And Agorapulse
Twitter posted about new Guidelines or”rules” for repeated or replicate content in February 2018. You can read about it here.
The principles Aren’t New as discussed by Agorapulse’s CEO Emeric Ernoult. It is just that they’re currently making a point of saying they will apply them.
Basically this imply that we can Post equal or similar content to numerous accounts. This applies to replicate content.
Let us take a look at how you can post to Twitter with Agorapulse whilst complying with all the rules, so you comply with the rules once you draft a picture similar to this one to post to Twitter.
Notice that you can elect to schedule or queue Your article to Twitter. Here’s where we need to consider the rules of Twitter and comply with them. You can do this a couple of ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content To Twitter Accounts
If you look more closely In the image above, you will realize that Agorapulse blocks my ability to place duplicate content. The instrument recognises that I am submitting to Twitter! This helps make sure I adhere to the guidelines of Twitter.
Content Demo Tips
This is how I utilize Agorapulse to save me loads of Time and remain from Twitter Jail. Together with Agorapulse, you now have two options for repeating a link.
- It is possible to choose to Schedule your article once (or more than once if you vary it). Simply add your article to do this, then choose the date and time you would like it to go out at. If it will be printed more than once, you’ll want to edit the replicated or duplicate tweets so that they’re not”duplicate” content. More of that is below.
- It is possible to opt to Queue your post once or more than once with variations. Agorapulse recommends this. When you are queueing content for Twitter, make sure that you don’t select the option to”re-queue multiple occasions.” You can use this feature for other platforms, but this is where you’d end up in violation of Twitter’s rules. When I decide to do it this way, I’m sure it’s a unique post, then add it to the top or bottom of the queue (ie I select”queue alongside” or”queue last”).
Advanced Scheduling is also used by me to Write one tweet, set that tweet to repeat a certain number of times. Below, I’ve set it to article than every 7 Days, as well as 6 repeats. Just don’t forget to edit the repeats!
Once that the 6 x repeats are scheduled by me, I could easily see Those articles in my schedule. I would go in and change them to hashtags, emojis, images or text that is new. Do this immediately — do not do it or you will forget.
Note. It is If the connection stays the same when you edit your articles, ok. It’s the text that you need to change each time.
I’d been using Advanced Scheduling in this way For a while now to post fresh content well ahead of the new”rules” were declared. I like to mix it up and it is better for engagement.
Don’t forget Bulk Upload! Agorapulse also allows you to upload up to some 100 parts of content by using a CSV file. Your photographs are included by this and also can include content! You might use this to curate articles from different sites and save hours!
What’s Coming To Queued Content?
The staff at Agorapulse is working on a Tool to produce the variations of tweets easier for us, so we can get out content quickly and play fine. This will be new functionality that will enable us to replicate our tweet variations quickly — in the one interface. I am awaiting it. I’m sure it’s going to be a timesaver! Media Management And Marketing
Team Communication and Delegation
As easy as Agorapulse is to use, you Don’t need to do all of the checking and engagement yourself… it is a fantasy for delegation.
If you are a member of Agorapulse’s Large level Accounts (starting at $199 per month), then it’s possible to upgrade to staff approval whereby you can assign tasks and accept messages around multiple staff members.
This is GREAT for customer service brilliance.
If you are a team that is growing, this attribute is a good One to upgrade to.
Oh and guess what? Comments and teamwork occurs in Actual time. If Jess and Joe are online at precisely the exact same time working on precisely the same account, there will not be double-up. You can see exactly what your team is currently doing in real time.
Posting To Instagram
Agorapulse is A Instagram spouse. This suggests that they are one of the tools to acquire access to the API to allow of Instagram!
If you have one of the Company accounts with Agorapulse you can now auto-schedule into Instagram. This usually means you can plan your content beforehand and click on whenever you are ready OR you can, to post in your telephone auto post.
Make sure that you don’t forget to engage You autopost….posting is merely a part of the procedure. You have to follow up on comments and replies.
I believe that Agorapulse is the only instrument Provides both scheduling and auto-scheduling to Instagram in addition to monitoring and reporting… so it is a win-win-win if you have a company account. Most Instagram tools that provide you reports are a separate fee!
All you need To do is.
- Download the Agorapulse program and hook your Instagram account up.
- On Your app or background , schedule your Instagram article (add photo and caption) then schedule the date and time that you want to publish it. You can choose to change on Auto-scheduling or you can use the program place the picture and to link through to Instagram.
- When it is time if you post will get a notification through your program. Just click”Publish” and you will be switched through to the Instagram app.
- Post as you would normally on Instagram. Your copy/description will be duplicated and you want to glue it. Check you have additional as necessary and you’re ready to go!
Again, I am impressed that Agorapulse has Added another feature that would require us to utilize a separate tool and the feature makes it even better. Bringing these tools saves you time AND money and is a reason why I love Agorapulse for Social Media Management.
Responding To Advertisement Comments
Here is where we get to Some features that are for the level of membership on Agorapulse.
The capability to respond to ad comments Starts at Moderate Level of Membership (starting at $99 a month)
Keeping up with comments on advertisements is difficult for Facebook and Instagram ads. Agorapulse allows you to see them and engage with them readily and pulls to your inbox in the ad comments.
If you know what it is like to maintain and run advertisements With the remarks (such as the spam), then you’ll know that this function is bliss for ad managers and webpage admins. Bliss. Media Management And Marketing
Bonus Free Tools
You can choose Advantage of these free tools on their site.
- A Facebook Page Barometer — to determine how well your fan fares from the peers, and also to test your engagement.
- A Twitter Analytics Report Card — to compare multiple webpages accounts, see how you perform against the competition and measure your Twitter performance, right today
If you really want one More reason to test out Agorapulse then here it is.
It is affordable.
They have some of the best pricing of any of those Social media management tools.
Prices start at $49 per Month for small/solo companies with costs for large medium and enterprise companies. You can discover more about pricing here.
I have A hunch that as soon as you check out Agorapulse for social media direction, attempt Some of their tools and choose the free trial for a spin, you will be as hooked as I am.