Introduction Marketing Via Social Media
There are Many social media management programs, however, one stands out among the audience more and more each year — Agorapulse. I have used Agorapulse for Social Media Management for a couple of years and I love it. In this article I discuss 12 Reasons Why I love Agorapulse for Social Media Management and you will too. Marketing Via Social Media
There Are Lots of social media management tools that Deserve a mention here. I have used many of them at one time or another, including Hootsuite, Sprout Social, and Buffer.
I won’t go into their features . They are Solid options.
However, I changed to Agorapulse a few years ago It and Today has been my No 1 choice for social media direction since that time. You can read about a number of the feature comparisons between Agorapulse and other programs .
But for the purposes of This post, I want to focus on Agorapulse so you can consider it as a tool in your toolbox.
In fact, it may be the main tool in Your arsenal! Agorapulse is kind of like a Swiss Army knife of social media direction.
Only, it will not have a lot of features that are extraneous You never use, which makes you think”what’s that used for?” . It is practical, no-fluff and super simple to use.
Dare I say, it’s even enjoyable (but we will get to that). Let’s take a peek why I adore Agorapulse for social media direction!
12 Reasons Why Agorapulse Kick Ass For Social Media Management
Oh and Before I begin… I must mention that I don’t always use each and every function at precisely the exact same time. I do use a couple of tools. However, I love that Agorapulse has a package of features that do cover most of your social media marketing needs.
In fact Have been moving a lot of the attributes I use on programs over to Agorapulse. It is difficult not to wish to remain”in” this instrument as it is so user-friendly and enjoyable to use. I also have taken on a new ambassador role with Agorapulse since writing this article. The article has been updated but my genuine love with this tool and the fact I can’t do with it in my arsenal hasn’t changed.
The Agorapulse Team And Culture
Let us start here. Because with this Rest of the things I adore about Agorapulse mean nothing.
Customer support is at the core of company Agorapulse. If their customers are happy and using their tool in the finest possible way, (and they get results), then everything falls right into place. Their team focuses on client experience more.
Agorapulse also stinks About what works, what needs improving and what they can build. You are not a customer but part of a business where your voice will be observed. In fact, many of the features that I am going to speak about came from customer recommendations and feedback.
Caring about clients Is Agorapulse has taken up the ranks as among the social media management tools with the top reviews and customer satisfaction. Marketing Via Social Media
I’ve all outlined 12 reasons why I like Agorapulse Below, but let’s start with a video overview of the current (awesome) update — then I’ll break down the key features. There’s a lot to like.
Impressive, right? Let us jump in and take a Closer look at the qualities of Agorapulse.
Easy Publishing And Scheduling
Now that We’ve covered off to the all-important Purpose of participation (that is why I adore Agorapulse the most), let’s take a peek at scheduling and posting.
As far as a publishing Tool goes, Agorapulse is one. It’s a breeze to post to Twitter, LinkedIn, Facebook and Instagram (plus they have the newest auto-posting function for Instagram as an official Instagram Partner).
You can customise the articles to suit each platform. As it intuitive to use, I probably don’t even need to go into detail about it here. You, (like me) should be able to work out how to schedule an easy article, readily and without education.
Scheduling is simple with Agorapulse! I could.
- Publish immediately
- Queue my article (more of this later)
- Schedule the post later on for a specific time and date.
It’s also easy to schedule the article to Head out on various platforms, on different times, while being optimized for all those platforms (changing the text or picture size).
1 feature I like is the capability to Kind”@” and then the name of the consumer and Agorapulse will bring up the possible account you are able to choose from on Twitter and Facebook. See Agorapulse suggests extra accounts once I begin entering their company name.
This helps you to label profiles and pages fast And saves you time looking to add.
You can schedule readily to LinkedIn.
Easily publish to LinkedIn with Agorapulse
We’ll get to Instagram at a moment, but for today, Please know that publishing your content and scheduling in advance on Agorapulse is super easy! And as I said, you can also currently auto-post to Instagram using Agorapulse as they are an official partner and also have access to this new feature via Instagram’s API.
Oh and they have a Fairly slick calendar view That means you are able to see your posts ready to go across the programs.
And it is color coded for people like me who need That extra amount of organisation that is visual. Winning!
There is nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike some other social media management tools, Agorapulse mentions and has one column for me to respond to notifications.
To me, that’s”one job” to complete each day. And it is really almost enjoyable to clear out my inbox.
It’s focused, it’s simple and it is easy to Use, and that means you won’t skip a mention!
- Your accounts on Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where each of the posts you need to examine or respond to are available ). Your inbox items are highlighted as things To Inspection for every platform.
- Tabs for Listening, Publishing, Fans and Followers, and Reports.
- An area for participation where you participate and respond via likes, retweets or replies.
You can click on a user’s profile it. You’ll then see all of the info that you want — right within Agorapulse (including any prior interactions).
Expand your history to be seen by an individual profile!
If you have a just one click and you will see History with the conversations and the user you’ve had before. As a consequence, you may give the right people the right attention at the perfect moment.
Let us break this down a little more…
I DMs I’ve and can see how many cites Inside my inbox. When I am looking at this tweet from Ravi, I will see just how many tweets that I must review and that I will review or react to his conversation. It is the exact same for other channels that are societal — your engagement all is in 1 area.
Never skip a mention in your inbox!
I know, I know, my inbox Is not empty in this screenshot. When I have finished writing this article but it will be! I do not always get to inbox zero daily but I get there often enough to LOVE that”Congratulations” screen!
It’s easy to inspect all your mentions. You can Filter by cite or message type as follows.
Then simply review the articles responded to or dealt with. It is automatically marked as reviewed As soon as you reply to a specific post.
Or you click on a place replying.
I can select To reply (or reply by DM), review the article, assign it to get somebody else (more of that later), retweet it or”like” the article — all from within precisely the same dashboard place on Agorapulse.
Choose how you procedure or will participate the mention or message.
It’s if I switch to Instagram, by Way of Example similar. I can see all of my current participation, I see more information or can expand on articles. I unfollow and may follow. Marketing Via Social Media
Easily change between accounts and platforms to Keep up with participation!
Being able to see All your remarks is handy on Where you can see the past 50 mentions on your own feed. It’s not possible to keep up with mentions, In case you’ve got a high number of followers. Agorapulse changes all that which is huge for brands and influencers.
Excited? You Can now engage with All your Mentions if you are getting to them.
And Needless to Say, I could readily participate by Switching to Facebook as well.
Note. You can engage on Facebook, Twitter, Instagram and YouTube although not LinkedIn at this stage (you can only print to LinkedIn.
Agorapulse retains my engagement in one place all.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Best Advocates
When it comes to social media it is not about Collecting followers. It’s about participating with them.
As I shared above, Agorapulse allows me to Easily track and engage with my very best advocates using the”Fans and Followers” feature. From in your Twitter account, you click “Fans and Followers” and then filter your search under”All”,”Favorites” or”Top” users according to below.
In this scenario I hunted on my top 100 users below “TOP”.
You can add a star to profiles to “favorite” folks that you want to follow carefully in Agorapulse. This way, you have their articles accessible in their own thread! It’s simple to engage together and retweet their articles!
You will also see rankings for the following in just About every profile view on Agorapulse.
- Engaged — the individual has said you (directly, or via a reply to a dialogue ) or delivered you a DM.
- Ambassador — this individual has retweeted posted or you links to your website.
- Influencer — this person is frequently retweeted (more than 20 times during the last 30 days).
In the situation of Nicky, she is all 3 with respect to my @sociallysorted Twitter account. Nicky is someone I should be participating with (and I do!) .
On Facebook, this Function shows you who’s said your page, and the number of times they’ve liked and commented or sent you a message, as well as their final interaction with you. You can ban them from your page from within Agorapulse, although I hope that happens rarely!
On Instagram you Will see who has left comments their followers/followed that is total counts and you are able to follow or unfollow from within Agorapulse.
You are given a clear picture of who by these basic metrics Follows you, promotes you and engages with you the maximum.
- Set up custom groups of followers within Agorapulse’s dashboard
- Search on all their interactions
- Search in their messages, and
- Add personal notes.
When you have this information you can use all It to take part in positive communication with these individuals — perhaps reach out to thank them surprise and pleasure them! Marketing Via Social Media
Advanced Tracking, Reviews And search
Consider Agorapulse as your personal Private private investigator. You can use the Monitoring function on Instagram to.
- Perform hashtag hunts.
- Location hunts.
What’s so great? It opens a whole new World of possibility for finding (and joining) talks about any topic you like (including your manufacturer ).
The Capacity for businesses is huge Especially tourism.
When it comes To reports, Agorapulse really shines. With one click you can create a report that is simple to create and easy to decode. GREAT for showing customers!
Agorapulse Reports enable your to break Audience in a way that makes sense.
The detailed reports can help you find a range Information such as.
- Your best performing articles (ie posts, tweets etc) based on participation and reach
- Evolution metrics over time. Agorapulse compares metrics and gives a reading re if a metric is decreasing or increasing over a period to you.
- Community management statistics such as reaction time and response rate
- Benchmarking your Facebook Page against competitors
Your material is analysed and Introduced in report form. You may download it as a csv file to reveal it the most.
For social media supervisors and agencies that this is Huge, as it allows you to supply data to your clients.
It is also possible to take a peek in your competitors!
Nearly everybody I know who uses Agorapulse for Social media direction raves about the accounts. They’re pretty particular;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is similar to Paradise to me. Agorapulse describes it as being in a position to”tag, rename, conceal, delete or assign content… while you sleep”. using Moderation Rules all.
In which the I love this role on Twitter Auto-thankyous, Auto-engagements and Auto-DMs drive me bat-shizz mad.
With Agorapulse I can deal with them Manners.
- I can filter my DMs therefore that I really don’t see most of them. This is where the magic occurs. You can set up filters to weed out”many” of those bad DMs. Not all (sigh) but most.
- I will then filter my feed by Mentions or DMs. I go to DMs and clear them out fairly fast. To be honest I get numerous DMs which are spam these days, it’s hard not to miss the excellent ones. Automobile DMs have made DMs useless to me personally, which is a shame.
Filtering and moderation functions for all account Types but I mainly use it for Twitter to”mark as reviewed” all the Auto DMs that come through saying”thanks for following”.
It filters out The auto-DMs, and yes I’m sad that it catches some actual ones as well, however you have to choose your battles!
Along with the moderation rules are not merely about spam. You can use them in several ways to
- Filter out articles to be responded to — on any platform. Perhaps you want to have the articles featuring a hashtag that is specific to be tagged in a way — so you can respond to them afterwards.
- Filter those individuals that are SUPER engaged out and post all of the time you don’t have to observe every Tweet in Agorapulse — only repond to them or in Twitter.
- So you can categorize create customized tags such as tweets and remarks and search on these later!
- Create customized searches for key words which you need to monitor
- In case you have one of those”big” amount accounts (best for smaller agencies) you can have posts delegated to a team member (see 11 below).
Basically the moderation function is just another Bonus motive to think about Agorapulse for social media management.
A Killer Mobile App
If you are around and out And you will need to clean your inbox, the more Agorapulse app is.
It is accessible on iOS and Android and it is super slick to use. I often prefer using the program vs desktop to process my inbox as it’s really easy to review and process mentions and messages. Marketing Via Social Media
Agorapulse’s lineup feature Permits You to publish Your articles on a repeated, evergreen basis utilizing smart categories — a lot like the way by that Meet Edgar allows you to set articles to be scheduled at particular times of day based on particular categories. It is used by me for Facebook and Twitter.
If you want to and are using a tool such as Meet Edgar Cut costs, then contemplate Agorapulse’s evergreen content feature instead (and you get the bonus of all the additional Agorapulse features).
Here are a few things Agorapulse for repeated, content that is queued.
Setting Up Your Queue Categories Is Super Easy.
With Agorapulse it simple to set up and name Your queue catogories, and add your program to get articles to be printed on. Then the process of adding content is intuitive. As you can see, it’s a slick dash (the user experience is awesome).
Primarily, put up your content and You Have to name Categories (all colour-coded and ready for action!) .
Setting up your classes is simple… and color-coded!
All you have to, once you’ve set up your categories Do is add times like this, to the program.
Then I Want to add content that is amazing to each of those category queues!
Easily Preview Content For Each Social Network.
Agorapulse provides You a handy visual/image preview of this post, to show you how it’ll look on the platform you choose when you publish its newsfeed.
Choose to Schedule your articles to a time slot, or add every article to the Queue of your choice. This component is simple, as you have already set up your queue in Measure one. Your Queue, filled with articles (and ready to go) will look something like this.
After a post is published, It Is Going to return to the Bottom of the lineup, waiting to be queued.
Apart from using the function for repeated Content, you might also choose to .
- Add a post to the program as usual or
- Repeat your post a certain number of times (when you do this you will place the minimum number of days between repeats of the post). Be aware that you can accomplish this to get Facebook but you have to be aware of the Twitter rules from content see below.
You Can Pause The Queue (Quickly, And At Any Time).
I love that Agorapulse has included a pause button. When there is a catastrophe or for some reason it is not great time to post, you can pause the queue.
Maybe You need to pause a queue of articles At Christmas… it’s simple with the pause button!
Meet it had been something and Edgar has a pause button I actually wished to see in any instrument that I opted to replace it with. I requested Agorapulse to include one and they did (they always listen — never be reluctant to mention tips or provide feedback!) .
Use The Queue Function To Announce Facebook Lives
The queue function could be for announcing handy Events such as a Facebook Live (should you hold them to a weekly or regular basis). Share your content that needs to go out at a certain time of the week in a queue. I’d recommend a bit varies the articles to keep the material fresh and.
Twitter And Agorapulse
Twitter posted about new Guidelines or”rules” for repeated or replicate content in February 2018. You may read about it here.
The rules are not Fresh as discussed in this post by Agorapulse’s CEO Emeric Ernoult. It is just that now they are making a point of saying they’ll apply them.
Fundamentally this mean that we can no longer Post identical or similar content to numerous accounts. This applies to duplicate content at exactly the same account.
Let us take a look at how you can still post to Twitter with Agorapulse while complying with the rules, so when you draft a picture like this one you obey the rules.
Note You Could elect to to queue or schedule Your article to Twitter. Here’s where we have to consider the principles of Twitter and comply with them. You can do this a couple ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content On Twitter Accounts
If you look In the picture above, you’ll realize that Agorapulse blocks my ability to post replicate content. The tool recognises that I’m submitting to Twitter! This helps make sure I stick to Twitter’s guidelines.
Content Demo Tips
This is the way I utilize Agorapulse to save me loads of Time and stay from Twitter Jail. With Agorapulse, you currently have two options for repeating a hyperlink.
- You can choose to Schedule your post once (or more than once if you change it). Just add your post, to do this, then choose the time and date you want it to head out at. If it will be printed more than once, you’ll need to edit the repeated or replicate tweets so they’re not”duplicate” content. A lot of that is under.
- More than once with variations or you can opt to Queue your post once. Agorapulse advocates this. When you’re queueing content for Twitter, be certain you don’t select the option to”re-queue multiple times.” This is where you’d end up in breach of Twitter’s rules, although you can still use this attribute for other platforms. While I choose to do it this way, I’m sure it’s a unique post, then add it on the top or bottom of the queue (ie I select”queue next” or”queue last”).
I also use Advanced Scheduling to Write 1 tweet, and set that tweet. Below, I have set it to article than every 7 Days, and up to 6 repetitions. Don’t forget to edit the repeats!
I can easily see, After I program the 6 x repeats Those posts in my schedule. I would go in and change them to new text, emojis, pictures or hashtags. Do this immediately — don’t do it or you will forget.
Note. It’s If the link remains the same when you edit your posts ok. It is the text that you need to change each time.
I’d been utilizing Advanced Scheduling in this way For a little while today to post fresh content well before the new”rules” were announced. I like to mix it up and it is better for engagement.
Don’t forget Bulk Upload! Agorapulse also permits you to bulk upload up to a 100 parts of content at once by using a pre-populated CSV file. This includes your photographs and also can include content! You might use this save hours and to curate content!
What is Coming For Queued Content?
The staff at Agorapulse is working on a Tool to produce people the variations of tweets, therefore we play nice and can get out content fast. This is new functionality that will let us replicate our tweet variants quickly — in the one interface. I’m looking forward to it. I’m sure it’s going to be a timesaver! Marketing Via Social Media
Team Communication and Delegation
As Simple as Agorapulse would be to use, you Don’t have to do all of the checking and involvement yourself… it is a fantasy for delegation.
If you are a member of Agorapulse’s Large level Account (starting at $199 per month), then it’s possible to update to staff approval whereby you can assign tasks and approve messages across multiple team members.
This is GREAT for customer service brilliance.
This feature is a good if you are a team that is growing You to update to.
Oh and guess what? Remarks and teamwork happens in Real time. If Joe and Jess are online at precisely the exact same time working on precisely the same accounts, there will not be double-up. It is possible to see exactly what your staff is currently doing in real time.
Posting To Instagram
Agorapulse is A partner. This also means that they are among the very first tools to get entry to the API to allow of Instagram!
If you have one of the Company accounts with Agorapulse you can to Instagram. This usually means that you can now plan your articles beforehand and click on to post on your telephone when you are ready OR you can auto post.
Just make sure that you don’t forget to participate You autopost….posting is just a part of the procedure. You need to follow up on answers and comments.
I believe that Agorapulse is the tool which Provides both scheduling and auto-scheduling to Instagram as well as reporting and monitoring… so it’s a win-win-win in case you’ve got a business account. Are a fee!
All you Want To do is.
- Download the Agorapulse program and hook up your Instagram account.
- On Your program or desktop, schedule your Instagram post (add photo and caption) then schedule the time and date you need to print it. You may opt to change on Auto-scheduling or you’ll be able to use the app post the picture and to connect through to Instagram.
- When it’s time to 19, if you post , will get a notification via your mobile program. Simply click”Publish” and you’ll be changed through to the Instagram program.
- Article as you would ordinarily on Instagram. Your copy/description will be duplicated and you want to glue it. Check you are good to go and you have hashtags added as necessary!
Again, I am super impressed that Agorapulse has Added another feature that would require us to utilize a tool and the attribute makes it even better. Bringing these tools saves you time AND money and is a reason why I adore Agorapulse for Social Media Management.
Responding To Ad Remarks
Here is where we get to Some features which are for the higher degree of membership on Agorapulse.
The ability to respond to ad comments Starts at Moderate Level of Membership (beginning at $99 per month)
With opinions on advertisements is hard for keeping up Facebook and Instagram advertisements. Agorapulse lets you see them and engage with them easily and pulls to your own inbox in the ad comments.
If advertisements run and understand what it’s like to keep up With the comments (such as the spam), then you will know that this function is bliss for advertising managers and webpage admins. Bliss. Marketing Via Social Media
Bonus Free Tools
You can also take Advantage of these free tools on their site.
- A Facebook Page Barometer — to test your engagement, and to see how well your lover fares against your peers.
- A Twitter Analytics Report Card — to compare multiple webpages accounts, see how you perform against the competition and quantify your Twitter performance, right today
If you really need one Reason to check out Agorapulse here it is.
It is affordable.
They have some of the best pricing of any of the Social media management applications.
Prices start at $49 per Month for small/solo businesses with raising costs for medium, large and enterprise businesses. You can discover more about pricing here.
I’ve A hunch that as soon as you check out Agorapulse for social media management, attempt Some of their tools and also take the free trial to get a spin, you’ll be as hooked as I am.