Intro Marketing Media
There are Many social media management tools, but one stands out among the crowd more and more each year — Agorapulse. I have utilized Agorapulse for Social Media Management for a few decades and I really like it. In this article I discuss 12 Reasons Why I love Agorapulse to Social Media Management and you will too. Marketing Media
There are many social media management tools that Deserve a mention here. I’ve used many of these at one time or another, such as Hootsuite, Sprout Social, and Buffer.
I will not go into their features here. They are Solid choices.
However, I changed to Agorapulse a Couple of Years ago Now and it has been my No 1 choice to social media direction since that time. You can read about some of the attribute comparisons between Agorapulse and other programs here.
But for the purposes of This informative article, I wish to focus on Agorapulse so you can consider it as a tool in your toolbox.
In Reality, it may literally be the Primary tool in Your arsenal! Agorapulse is sort of like a Swiss Army knife of social media management.
Only, it will not have extraneous features That you never use, which makes you think”what is that used for?” . It is sensible, no-fluff and super easy to use.
Dare I say, it is even enjoyable (but we will get to this ). Let us take a look why I adore Agorapulse for social media direction!
12 Reasons Agorapulse Kick Ass For Social Media Management
Oh and Before I start… I should mention that I don’t necessarily use EVERY single function at the same moment. I do use a couple of different tools. However, I love that Agorapulse has a suite of features that do cover most of your social media marketing requirements.
In fact Have been moving lots of the features I use on tools over to Agorapulse. It is hard not to wish to remain”in” this instrument since it’s so user-friendly and fun to use. I have taken on a new ambassador part with Agorapulse since writing this article. The article was updated but my real love with this particular tool and the fact I can not do without it in my toolbox has not changed.
The Agorapulse Team And Culture
Let us start here. Because without this, the Rest of the things I love about Agorapulse imply nothing.
Customer support is at the core of business Agorapulse. If their clients are happy and utilizing their instrument in the best possible manner, (and they get results), then everything falls right into place. Their team focuses than anything else.
Agorapulse also stinks To customers about what works, what needs improving and what they are able to build next. You are not a customer but part of a company where your voice will be heard. In reality, many of the current features that I am going to talk about came from customer testimonials and feedback.
Caring about clients Is Agorapulse has shot up the rankings as one of those social media management programs with the best reviews and customer satisfaction. Marketing Media
I’ve all outlined 12 reasons why I love Agorapulse Below, but let’s begin with a video overview of the current (awesome) upgrade — then I will break down the critical features. There’s a lot to enjoy.
Impressive, right? Let us jump in and take a Closer look at the qualities of Agorapulse.
Easy Publishing And Scheduling
Now that We’ve covered off to the all-important Function of participation (that is why I love Agorapulse the most), let us take a peek at posting and scheduling.
Just as a publishing Tool goes, Agorapulse is among the easiest I’ve used. It’s a breeze to post to Twitter, LinkedIn, Facebook and Instagram (and they have the newest auto-posting function for Instagram as a formal Instagram Partner).
You can customise the posts to match each platform. I probably don’t even need to go into detail about it here, as it is super intuitive to use. You, (like me) need to have the ability to work out how to program an easy post, readily and without instruction.
Scheduling is easy with Agorapulse! I could.
- Publish immediately
- Queue my article (more of that later)
- Schedule the article later on for a specific date and time.
It’s also easy to schedule the article to Head out on various platforms, on various occasions, while being optimized for those platforms (changing the text or picture size).
1 feature I like is the capability Kind”@” and the name of the user and Agorapulse will bring up the probable account you are able to pick from on Twitter and Facebook. See Agorapulse suggests accounts when I start entering their company name.
This helps you to tag profiles and pages fast And saves you time searching for the perfect folks to include.
You could also schedule to LinkedIn.
Easily publish to LinkedIn with Agorapulse
We’ll get to Instagram at a moment, but for today, Please be aware that publishing your articles and scheduling in advance on Agorapulse is super simple! And like I said, it is also possible to currently auto-post into Instagram with Agorapulse since they are an official partner and also have access to that new attribute via Instagram’s API.
Oh and they have a pretty slick calendar view too, So you can see of your posts ready to go across all of the platforms.
And it’s color coded for folks like me That extra level of organisation. Winning!
There’s nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike some other social media management tools, Agorapulse mentions and has 1 pillar for me to react to notifications.
To me, that’s”one job” to finish every day. And it is actually almost enjoyable to clear out my inbox.
It is focused, it is easy and it is super simple to Use, so you won’t miss a mention!
- Your accounts Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where all the posts you will need to examine or respond to can be found). Your inbox items are emphasized To Review for every platform as things.
- Tabs for Reports, Publishing, Fans and Followers, and Listening.
- An area for engagement in which you participate and respond via likes, retweets or replies.
You can also click on a user’s profile to enlarge it. You will then see all the info you want — directly within Agorapulse (like any previous interactions).
Expand your history to be seen by a user profile!
If You’ve Got a just one click and you can see History with the conversations and the consumer you’ve had before. This means you can provide the people the ideal care at the time.
Let’s break this down a little more…
I DMs I’ve and can see how many mentions In my inbox. If I am looking at this tweet from Ravi, I will see how many tweets that I have to review and that I will review or react to his tweet. It is the exact same for channels that are societal — your engagement all is in one area.
Never skip a mention on your inbox!
I know my inbox Is not empty in this screenshot. When I have finished writing this article but it will be! I do not always get to inbox zero daily however I get there often enough to LOVE that”Congratulations” display!
It’s simple to check of your mentions. You can Filter by message or cite type as follows.
Then review the articles replied to or dealt with. As soon as a post is replied to by you, it is automatically marked as reviewed.
Or you click on a post to critique it without replying.
In the case from Nicky, I could choose To answer (or reply from DM), review the article, delegate it for somebody else (more of that later), retweet it “just like” the post — all from within the exact same dashboard place on Agorapulse.
Choose how the mention process or will participate or message.
It’s, if I switch by Way of Example similar. I can view my recent engagement all, I can enlarge on posts or see more information. I can even follow and unfollow. Marketing Media
Easily change between accounts and programs to Keep up with participation!
Being able to see ALL of your comments is handy on Instagram, in which you can only find the past 50 mentions on your feed. If you have a large number of followers it is impossible to keep up with mentions. Agorapulse changes that which is enormous for brands and influencers.
Excited? You Can now participate your with ALL Mentions if you are getting to them.
And of course, I could also participate by Switching to Facebook too.
Note. You’re able to engage on Facebook, Twitter, Instagram and YouTube although not LinkedIn at this point (you can only publish to LinkedIn.
Agorapulse keeps all my participation in one area.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Finest Advocates
When it comes to social media it’s not about Collecting followers. It is about engaging with them.
As I shared previously, Agorapulse allows me to Easily track and participate with my best advocates employing the”Fans and Followers” attribute. From within your Twitter account, you click on”Fans and Followers” then filter your search under”All”,”Favorites” or”Top” users as per below.
On my top 100 users I hunted in this case below “TOP”.
With favorites you can add profiles and a star to “favorite” people that you would like to follow closely in Agorapulse. In this manner, you have their posts accessible in their very own thread! It’s easy retweet their articles and to engage together!
You see positions for your following in only About every profile perspective on Agorapulse.
- Engaged — the person has mentioned you (directly, or through a reply to a conversation) or sent you a DM.
- Ambassador — this person has retweeted posted or you links.
- Influencer — this person is often retweeted (over 20 times throughout the last 30 days).
In the situation of Nicky, she is all 3 with respect to my @sociallysorted Twitter account. Nicky is someone I ought to be participating with (and I do! ) ) .
On Facebook Function shows you who has said your webpage, and how many times they’ve enjoyed and commented or delivered a message, as well as their final interaction with you. It is also possible to prohibit them from inside Agorapulse, but I expect that happens!
On Instagram you Will see who’s left comments their total followers/followed counts and you can trace or unfollow from within Agorapulse.
These metrics give you a clear picture of who Follows you, boosts you and participates with you the maximum.
- Set up custom groups of followers inside Agorapulse’s dash
- Search on all their interactions
- Search on their own messages, and
- Add notes.
When You’ve Got All This information you can use It to take part in positive communication with these people — perhaps reach out to them to thank them surprise and delight them! Marketing Media
Advanced Monitoring, Reviews And search
Think of Agorapulse as your personal Private investigator. It’s possible to use the Monitoring function on Instagram to.
- Hashtag searches.
- Place hunts.
What is so great about this? It opens up a whole new World of possibility for finding (and joining) talks about any subject you like (including your manufacturer ).
The potential for location-based companies is huge With this feature, especially tourism.
When it comes To reports, Agorapulse actually shines. With one click you can make a report that is easy to decode and easy to create. GREAT for showing customers!
Agorapulse Reports enable you to break your Audience sense.
The reports also can help you locate a range Information including.
- Your best performing articles (ie articles, tweets etc) based on participation and attain
- Evolution metrics with time. Agorapulse gives a fast reading re if a particular metric is decreasing or increasing over a time to you and compares metrics.
- Community management data such as reaction time and response rate
- Benchmarking your Facebook Page against opponents
Your best performing content is easily analysed and Presented in report form. You may download it as a csv file to show the people/clients/team that needs to view it the most.
For social media supervisors and agencies this is Huge, as it allows you to provide your clientele with information that is easy-to-read.
You can also have a peek at your competitors!
Just about everyone I know who uses Agorapulse to get Social media direction raves about the accounts. They’re fairly special;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is similar to Paradise to me. Agorapulse describes it as being able to”tag, rename, conceal, delete or assign content… while you sleep”. All using Moderation Rules.
In which the I like this role on Twitter Auto-thankyous, Auto-engagements and Auto-DMs drive me bat-shizz mad.
With Agorapulse I can deal with them in 2 Manners.
- So that I really don’t see most of them I can filter my DMs. This is where the magic occurs. You can set up filters to weed out”most” of the lousy DMs. Not all (sigh) but most.
- I can then filter my feed by DMs or even Mentions. Clear them out fast and I visit DMs. To be honest I get so many DMs which are spam nowadays, it is hard not to overlook the excellent ones. Auto DMs have made DMs useless to me, which is a true shame.
Moderation and filtering works for all account Types but I mostly use it for Twitter to”mark as reviewed” all the Auto DMs which come through saying”thanks for after”.
It mostly filters out The auto-DMs, and yes I am sad that it grabs some actual ones also, but you have to choose your battles!
Along with the moderation rules are not just about spam. You can use them in many ways to
- Filter content out to be reacted to. You want to have the articles featuring a hashtag that is particular to be labeled in a specific manner — so you can respond to them.
- Filter those people that are SUPER out and post all the time you don’t have to see every Tweet in Agorapulse — only repond to them occasionally or natively in Twitter.
- So it is possible to categorize create custom tags such as remarks and tweets and search on them later!
- Create custom searches for keywords which you want to monitor
- In case you have one of the”big” level accounts (greatest for small agencies) you can have articles delegated to a group member (see 11 below).
Basically the moderation function is another Bonus motive to think about Agorapulse for social media management.
A Killer Mobile App
If you are about and out And you will need to clear your inbox, the Agorapulse app is.
It’s accessible on it is and iOS and Android super slick to use. I often prefer to use the program vs background computer to process my inbox since it is really simple to review and process messages and mentions. Marketing Media
Agorapulse’s lineup feature allows you to publish Your content on a replicated, evergreen basis utilizing intelligent categories — much like the way by which Meet Edgar allows you to set posts to be scheduled at certain times daily based on particular categories. It is used by me to Twitter and Facebook.
If you are using a tool and want to Cut costs, then contemplate Agorapulse’s evergreen content attribute instead (and you have the bonus of all the additional Agorapulse features).
Here are a Couple of things Agorapulse for , queued content that is replicated.
Setting Your Queue Categories Up Is Super Easy.
With Agorapulse it is super simple to set up and title Your queue add your program to get posts to be printed on, and catogories. Then of adding content, the process is very intuitive. As you can see, it is a slick dashboard (the consumer experience is amazing ).
Firstly, You Have to name and put your articles up Categories (all colour-coded and prepared for action!) .
Setting up your classes is easy… and color-coded!
All you Need to, once you’ve set up your categories Do is add instances to the program, such as this.
Then I Want to include amazing content to each of those category queues!
Easily Preview Content For Each Social Network.
Agorapulse gives You a preview of the post, to explain to you how it’ll look on this platform you choose when you publish its newsfeed.
Choose to Schedule your articles or add every article to your choice’s Queue. This part is simple, as you’ve already set up your queue in Measure one. Your Queue, full of articles (and prepared to go) will look something like this.
Once a post is published, It Is Going to return to the Bottom of this queue, waiting to be queued.
Apart from using the operate for perennial Content, you might decide to .
- Add a post to the program as normal or
- Repeat your article a certain number of times (once you do so you may place the minimum number of days between repeats of this post). Note you could accomplish this to get Facebook but you need to know about the Twitter rules see below.
You May Pause The Queue (Instantly, And At Any Time).
I Really like That Agorapulse has included a pause button. If a natural catastrophe is or it is not great time to post, it is easy to pause the queue.
Maybe You want to pause a seasonal lineup of articles At Christmas… it is simple with the pause button!
Meet it had been something and Edgar includes a pause button That I really wished to see in almost any instrument that I opted to replace it with. I asked Agorapulse to add one plus they did (they always listen — never be reluctant to mention suggestions or provide opinions!) .
Use The Queue Function To Announce Facebook Lives
The function could be for announcing handy Events such as a Facebook Live (should you hold them to a weekly or regular basis). Share your articles that must go out in a queue at a certain time of the week. I’d recommend the posts a bit change to keep the content fresh and much more eye-catching.
Twitter And Agorapulse
Twitter posted about fresh Guidelines or”rules” for repeated or duplicate content in February 2018. You may read about it here.
The principles are not Fresh as discussed by Agorapulse’s CEO Emeric Ernoult. It’s just that now they’re making a larger point of saying they will apply them.
Fundamentally this mean that we can Post equal or similar content to multiple accounts. This also applies to replicate content at the account.
Let us take a look Twitter with Agorapulse while complying with all the principles, so you obey the rules once you draft an image similar to you to post to Twitter.
Note You Could choose to schedule or queue Your post to Twitter. Here’s where we have to consider the rules of Twitter and comply with them. You can do this a couple ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content To Twitter Accounts
If you look closely At the picture above, you will realize that Agorapulse blocks my ability to post replicate content. The instrument recognises that I’m posting to Twitter! This helps ensure that Twitter’s guidelines are adhered to by me.
Content Variation Tips
Here is how I use Agorapulse to save me loads of Time and stay out of Twitter Jail. Together with Agorapulse, you have two choices for replicating a link.
- It is possible to opt to Schedule your article once (or more than once if you vary it). Simply put in your article, to do so, then pick the date and time you would like it to head out at. If it will be published more than once, you will want to edit the repeated or replicate tweets so they’re not”replicate” content. More of this is below.
- More than with variants or you can choose to Queue your post once. Agorapulse recommends this. When you are queueing articles for Twitter, make sure that you don’t select the option to”re-queue multiple times.” You can still use this feature for some other platforms, but this is where you would wind up in violation of Twitter’s rules. While I decide to do it this way, I’m sure it’s a special post, then add it to the top or bottom of this queue (ie I select”queue alongside” or”queue last”).
I also utilize Advanced Scheduling to Write one tweet, then set that tweet to replicate a certain number of occasions. Below, I have set it to post than every 7 Days, as well as 6 repeats. Don’t forget to edit the repeats!
After I program that the 6 x repeats, I can see Those posts in my schedule. I would go straight in and change them to emojis, new text, images or hashtags. Do this immediately — do not do it or you may forget.
Note. It is Ok when you edit your posts if the link stays the same. It is the text that you need to change each time.
I had been utilizing Advanced Scheduling in this way For a while now to post fresh content — well before the new”principles” have been declared. I love to mix up it and it is better for involvement.
Do not forget Bulk Upload! Agorapulse also allows you to bulk upload around a 100 pieces of content at once using a pre-populated CSV file. This can incorporate content from any RSS feed and includes your photos! You can use this to curate articles and save hours!
What’s Coming For Queued Content?
The staff at Agorapulse is working on a Tool to produce the variants of tweets more easy for us, so we can get out content and play fine with Twitter. This is new functionality that will enable us to replicate our tweet variations quickly — all in the one easy interface. I am awaiting it. I am convinced it will be a timesaver! Marketing Media
Team Communication and Delegation
As Simple as Agorapulse would be to use, you Don’t have to do all of the checking and involvement yourself… it is a fantasy for delegation.
If you are a member of Agorapulse’s Large level Account (beginning at $199 a month), then it’s possible to upgrade to staff approval whereby you are able to assign tasks and approve messages across multiple team members.
This is very good for customer service brilliance.
This feature is a good, if you are a team You to upgrade to.
Oh and guess what? Comments and teamwork occurs in Actual time. If Joe and Jess are online at the exact same time working on precisely the same account, there will not be double-up. You can see exactly what your team is doing in real time.
Posting To Instagram
Agorapulse is A partner. This also suggests that they are among the tools to get access to the API to allow auto-posting to Instagram that is HUGE of Instagram!
In Case You Have one of the Company accounts with Agorapulse you can now auto-schedule into Instagram. This means that you can now plan your articles beforehand and click on when you are ready OR you are able to, to post in your telephone auto article.
Just make sure that you don’t forget to participate You autopost….posting is merely part of this procedure. You need to follow up on comments and replies.
I Think That Agorapulse is the only tool which Provides both scheduling and auto-scheduling to Instagram as well as reporting and monitoring… so it’s a win-win-win if you’ve got a business account. Instagram tools that provide you testimonials are a separate fee!
All you need To do would be.
- Download the Agorapulse program and hook up your Instagram account.
- On Your program or background computer, schedule your Instagram post (add picture and caption) then program the date and time that you want to print it. You may choose to switch on Auto-scheduling or you’ll be able to use the program to link through to Instagram and place the image.
- When it is time to 19, if you post will receive a notification through your app. Just click”Publish” and you’ll be switched through to the Instagram app.
- Post as you would normally on Instagram. Your copy/description will be duplicated and you need to glue it. Check you have added as necessary and you’re ready to go!
Again, I am impressed that Agorapulse has Added another feature that would require us to utilize a separate tool and the feature makes it even better. Bringing these tools saves you time AND money and is a reason why I love Agorapulse for Social Media Management.
Responding To Ad Comments
Here’s where we get to Some attributes that are for the level of membership on Agorapulse.
The capability to respond to ad comments Begins at Medium Level of Membership (starting at $99 per month)
With opinions on advertisements is hard for keeping up Equally Facebook and Instagram advertisements. Agorapulse pulls to your inbox in the advertisement comments and lets you see them and engage with them.
If you understand what it’s like to keep up and run ads With the comments (including the spam), then you’ll know that this function is bliss for ad managers and page admins. Bliss. Marketing Media
Bonus Free Tools
You can also take Advantage of these free tools on their website.
- A Facebook Page Barometer — to determine how well your fan fares and to test your engagement.
- A Twitter Analytics Report Card — to compare multiple twitter accounts, see how you perform against the competition and quantify your Twitter performance, right now
If you really want one Reason to test out Agorapulse then here it is.
They have some of the pricing of some of the Social media management applications.
Prices begin at $49 per Month for small/solo businesses with increasing costs for medium, large and enterprise businesses. You will find out more about pricing here.
I’ve A hunch that once you check out Agorapulse for social media management, attempt A number of the free tools and take the free trial for a spin, you will be as hooked as I am.