Intro Marketing Before Social Media
You will find Many social media management programs, however, one stands out among the crowd more and more every year — Agorapulse. I have used Agorapulse for Social Media Management for a couple of years and I love it. In this article I share 12 Reasons Why I love Agorapulse to Social Media Management and you will too. Marketing Before Social Media
There are many social media management applications that Deserve a mention . I have used many of them at one time or another.
I will not go in their features . They are Solid choices.
However, I changed to Agorapulse a Couple of Years ago It and now has been my 1 choice to social media direction since that time. You can read about some of the feature comparisons between Agorapulse along with other programs here.
But for the purposes of This post, I want to focus on Agorapulse so it is possible to consider it as a tool in your arsenal.
In fact, it may be the Primary tool in Your arsenal! Agorapulse is sort of like a Swiss Army knife of social media direction.
It doesn’t have a lot of features You never use, which makes you think”what is that used for?” . It is practical, no-fluff and super easy to use.
Dare I say, it’s even enjoyable (but we’ll get to this ). Let us take a peek at 12 reasons why I love Agorapulse for social media direction!
12 Reasons Why Agorapulse Kick Ass For Social Media Management
Oh and Before I start… I should mention that I don’t always use EVERY single function at the exact same time. I do use a couple of tools. But I love that Agorapulse has a suite of features that do cover most of your social media advertising requirements.
In fact Have been moving a lot of the attributes I use on other tools around to Agorapulse. It is difficult not to want to remain”in” this instrument since it’s so user-friendly and enjoyable to use. I have taken on a new ambassador role with Agorapulse considering writing this article. The post has been updated but my real love with this tool and the fact that I can not do with it in my toolbox has not changed.
The Agorapulse Staff And Team
Let us begin here. Because with this, the Remainder of the things that I adore about Agorapulse mean nothing.
Customer support is at the core of business Agorapulse. If their customers are happy and utilizing their instrument in the best possible way, (and they receive results), then everything falls into place. Their staff concentrates more.
Agorapulse also listens About what works, what they can build and what needs improving. Thus, you are not just a client but part of a company. In fact, many of the present features that I am about to talk about came from opinions and client recommendations.
Caring about customers Is Agorapulse has taken up the rankings as one of those social media management programs with all the reviews and customer satisfaction. Marketing Before Social Media
I’ve outlined all 12 reasons why I like Agorapulse Below, but let’s start with a video summary of their recent (awesome) update — then I will break down the key capabilities. There’s a lot to enjoy.
Impressive, right? Let’s jump in and choose a Closer look at the qualities of Agorapulse.
Easy Publishing And Scheduling
Now that We’ve covered off to the all-important Purpose of participation (that is why I adore Agorapulse the most), let us take a look at scheduling and posting.
As far as a publishing Tool goes, Agorapulse is one of the easiest I have used. It is a cinch to post to Twitter, LinkedIn, Facebook and Instagram (plus they have the newest auto-posting function for Instagram as a formal Instagram Partner).
The articles can be easily customised by you to match each platform. I don’t even need to go into detail about it here, as it intuitive to use. You, (like me) need to have the ability to work out how to program a simple article, easily and without instruction.
Scheduling is simple with Agorapulse! I could.
- Publish instantly
- Queue my article (more of this later)
- Schedule the article in the future for time and a particular date.
It’s also easy to schedule exactly the Exact Same article to Head out on different platforms, on various times, while being optimised for those platforms (changing the text or image size).
One feature I especially like is the capability Kind”@” and then the name of the consumer and Agorapulse will bring up the probable account you are able to choose from on Twitter and Facebook. See how Agorapulse suggests accounts once I start entering their company name.
This helps you to tag profiles and pages fast And saves you time searching to include.
You can schedule easily to LinkedIn.
Print to LinkedIn with Agorapulse
We will get to Instagram at a minute, but for today, Please be aware that publishing your content and scheduling beforehand on Agorapulse is easy! And like I said, you can also currently auto-post into Instagram using Agorapulse as they are an official partner and also have access to that new feature via Instagram’s API.
Oh and they have a Fairly calendar opinion That means you are able to see all of your articles ready to go across the programs.
And it is colour coded for folks like me That amount of visual organisation. Winning!
There’s nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike a few other social media management applications, Agorapulse has just one column for me to respond to mentions and notifications.
To me, that’s”one task” to finish each day. And it’s actually almost enjoyable to clean out my inbox.
It is focused, it’s simple and it is super simple to Use, and that means you won’t skip a mention!
- Your accounts on Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where all the articles you need to examine or respond to are available ). Your inbox items are emphasized as items To Review for each stage.
- Tabs for Reports, Publishing, Fans and Followers, and Listening.
- An area for engagement where you engage and respond via replies, retweets or enjoys.
You can also click on a user’s profile to enlarge it. You’ll then see all the info that you need — directly within Agorapulse (including any prior interactions).
Expand an individual profile to realize your history!
If You’ve Got a just one click and you will see History with the consumer and the conversations you’ve had before. This means that you can give the right people the right care at the perfect time.
Let us break this down a little more…
I can certainly see how many mentions and DMs I’ve In my inbox. When I am looking at this tweet from Ravi, I can see just how many tweets I have to review and I can review or react to his conversation. It’s the same for other channels that are social — your entire participation is in 1 area.
Never skip a mention in your inbox!
I know, I know, my inbox Isn’t empty in this screenshot. When I’ve finished writing this article, but it will be! I do not always get to tune zero daily but I get there often enough to LOVE that”Congratulations” screen!
It’s easy to check your own references. You can Filter by cite or message type as follows.
Then review the articles you’ve responded to or dealt with. Once you respond to a post, it is automatically marked as reviewed.
Or you simply click on a place to critique it without replying.
In the next case from Nicky, I can choose To reply (or answer by DM), review the article, delegate it to get someone else (more of that later), retweet it “just like” the article — all from within the exact same dashboard place on Agorapulse.
Choose how you process or will participate the mention or message.
It’s, if I switch for example similar. I can view all my current participation, I see more information or will enlarge on articles. I can also follow and unfollow. Marketing Before Social Media
Easily change between programs and accounts to Keep up with engagement!
Being able to see All your remarks is handy on In which you usually can only see the last 50 mentions on your feed. It’s not possible to keep up with mentions In case you’ve got a high number of followers. Agorapulse alters all that which is enormous for brands and influencers.
Excited? You Can now engage your with ALL Mentions when you are a little late getting to them.
And I can readily participate by Switching to Facebook too.
Note. You can engage on Facebook, Twitter, Instagram and YouTube but maybe not LinkedIn at this point (you can only publish to LinkedIn.
Agorapulse retains all my participation in 1 place.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Best Advocates
When it comes to social media it’s not about Collecting followers. It is about engaging with them.
Like I shared previously, Agorapulse enables me to Easily track and engage with my best advocates using the”Fans and Followers” feature. From within your Twitter account, you click on”Fans and Followers” then filter your search under”All”,”Favorites” or”Top” users according to below.
In this scenario I hunted on my top 100 users under “TOP”.
To profiles you can add a star with favorites to “favorite” folks that you want to follow carefully in Agorapulse. This way, you have their articles accessible in their very own thread! Now it’s simple to engage with them and retweet their articles!
You’ll also see rankings for the following in only About each profile view on Agorapulse.
- Engaged — the individual has mentioned you (directly, or through an answer to a conversation) or delivered you a DM.
- Ambassador — this person has retweeted posted or you links to your website.
- Influencer — this person is frequently retweeted (over 20 times during the last 30 days).
In Nicky’s case, she is all 3 with respect to my @sociallysorted Twitter account. Nicky is someone I ought to be engaging with (and I do!) .
On Facebook, this Function shows you who’s said your webpage, and the number of times they’ve enjoyed and commented or sent you a message, as well as their last interaction with you. It is also possible to ban them from your page from within Agorapulse, but I expect that happens infrequently!
On Instagram you Will see who’s left comments in your article, their followers/followed that is total counts and you can follow or unfollow from within Agorapulse.
These basic metrics give you a clear picture of who Follows you, promotes you and participates with you the most.
- Setup custom groups of followers inside Agorapulse’s dashboard
- Search on all their interactions
- Search in their messages, and
- Add notes.
When You’ve Got all of this information you can use It to engage in communication with these individuals — surprise and delight them or maybe reach out to them to thank them! Marketing Before Social Media
Advanced Monitoring, Reviews And search
Think of Agorapulse as your own Private investigator. You can use the Monitoring function on Instagram to.
- Hashtag that is Play hunts.
- Place hunts.
What’s so great? It opens a whole new World of possibility for locating (and linking ) conversations around any topic you like (including your brand).
The potential for location-based businesses is huge Especially tourism.
When it comes To reports, Agorapulse really excels. With one click you can make a report that’s not difficult to decipher and easy to create. Ideal for showing customers!
Agorapulse Reports help you to break your Audience sense.
The detailed reports also can help you find a range Information including.
- Your best performing articles (ie posts, tweets etc) based on participation and attain
- Development metrics with time. Agorapulse automatically compares metrics over time and gives you a reading re if a particular metric is decreasing or increasing over a time.
- Community management statistics such as response time and response speed
- Benchmarking your Facebook Page against competitors
Your content is analysed and Introduced in report form. You can even download it as a csv file to show it to the people/clients/team that needs to view the most.
For social media managers and agencies that this is Enormous, as it allows you to provide data that is easy-to-read to your clientele.
It is also possible to take a peek!
Just about everyone I know who uses Agorapulse for Social media management raves about the reports. They’re fairly special;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is like Heaven to me. Agorapulse explains it as being able to”tag, bookmark, hide, delete or assign articles… while you sleep”. By using Moderation Rules, all.
In which the, I like this function on Twitter Auto-thankyous, Auto-engagements and Auto-DMs push me bat-shizz mad.
With Agorapulse I will deal with them in two Ways.
- Therefore that I really don’t see almost all of them in the first place I will filter my DMs. This is where the magic occurs. You can set up filters to weed out”most” of the bad DMs. Not all (sigh) but many.
- I will filter my feed by Mentions or even DMs. I visit DMs and clear them out. To be fair I get numerous DMs that are spam nowadays, it is hard not to miss the good ones. Auto DMs have made DMs useless to me personally, which is a shame.
Moderation and filtering works for all accounts Types but I mostly use it for Twitter to”mark as reviewed” all of the Auto DMs which come through saying”thanks for after”.
It filters out The auto-DMs, and yes I am sad that it catches some real ones also, but you’ve got to pick your battles!
Along with the moderation principles are not just about spam. You can use them in several ways to
- Filter out content to be responded to. You want to have all the articles featuring a specific hashtag to be labeled in a way that is specific — so you’re able to respond to them later.
- Filter those people that are SUPER engaged out and post all the time you don’t have to see every Tweet in Agorapulse — just repond to them or in Twitter.
- Create custom tags so it is possible to categorize and research on them afterwards!
- Create customized searches for keywords which you need to monitor
- In case you have one of the”big” amount accounts (best for small agencies) you’ll have posts assigned to a group member (see 11 below).
Fundamentally the moderation purpose is another Bonus reason to think about Agorapulse for social media direction.
A Killer Mobile App
If you are around and out And you will need to clean your inbox, the Agorapulse program is something you will love.
It is available on it is and iOS and Android super slick to use. I often prefer to use the app vs desktop to process my inbox since it is so simple to review and procedure messages and mentions. Marketing Before Social Media
Agorapulse’s queue feature Permits You to publish Your content on a replicated, evergreen basis using smart categories — a lot like the way by which Meet Edgar allows you to set posts to be scheduled at certain times daily based on particular categories. I use it to Facebook and Twitter.
If you want to and are currently using a tool Cut costs, then contemplate Agorapulse’s evergreen content attribute rather (and you have the bonus of all of the additional Agorapulse features).
Here are a few things to know about using Agorapulse for repeated content.
Setting Your Queue Categories Up Is Super Easy.
With Agorapulse name and it’s super easy to set up Your queue add your schedule for posts to be published on, and catogories. Then the process of adding content is very intuitive. As you can see, it is a slick dashboard (the consumer experience is amazing ).
Primarily, set your content up and You Have to name Classes (all colour-coded and prepared for action!) .
Setting up your categories is easy… and color-coded!
All you Need to once you’ve set up your classes Do is add times like this, to the program.
Then I Want to add content to each of those category queues!
Easily Preview Content For Each Social Network.
Agorapulse provides You a handy visual/image preview of this post, to show you how it will appear on the newsfeed of this platform you select when you publish it.
Choose to Schedule your posts to a certain time slot, or include each post to your choice’s Queue. This component is easy, as you set your queue up in Measure one. Your Queue, filled with posts (and ready to go) will appear something like this.
Once a post is published, It Is Going to return to the Bottom of this lineup, waiting to be queued.
Aside from using the queue function for perennial Content, you can decide to either.
- Add a post to the program as usual or
- Replicate your post a certain number of times (when you do so you will set the minimum number of days between repeats of the post). Be aware that you can accomplish this to get Facebook but you need to be aware of the Twitter rules see below.
You May Pause The Queue (Quickly, And At Any Time).
I love that Agorapulse has included a pause button. For some reason it’s not fantastic timing to post or if there is a disaster, it is easy to pause the queue.
Perhaps you want to pause a queue of articles At Christmas… it is simple with the pause button!
Meet Edgar includes a pause button and it was something I actually wanted to see in any tool which I chose to replace it with. I asked Agorapulse to add one plus they did (they constantly listen — never be afraid to mention tips or give opinions!) .
Use The Queue Function To Announce Facebook Lives
The function could be handy for announcing Events such as a Facebook Live (if you hold them to a weekly or regular basis). Share your articles that needs to go out each week at a certain time of the week in a queue. I’d advise that you change the articles a little to keep the material fresh and much more eye-catching.
Twitter And Agorapulse
Twitter posted about fresh Guidelines or”rules” for repeated or duplicate content in February 2018. You can read about it here.
The rules are not Actually fresh as addressed by Agorapulse’s CEO Emeric Ernoult. It is just that they’re making a point of saying they’ll enforce them.
Basically this mean that we can Post content that is equal or similar . This also applies to replicate content.
Lets’s take a look at how you can post to Twitter with Agorapulse while complying with the principles, so once you draft a picture similar to this one you obey the rules.
Notice You Could elect to schedule or to queue Your article to Twitter. Here’s where we need to consider Twitter’s rules and comply with them. You can do this a couple of ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content On Twitter Accounts
If you look more closely At the image above, you’ll see that Agorapulse blocks my ability to post duplicate content. The instrument recognises that I’m submitting to Twitter! This helps ensure that I stick to the guidelines of Twitter.
Content Variation Tips
Here is the way I use Agorapulse to save me loads of Time and remain from Twitter Jail. Together with Agorapulse, you have two options for repeating a link.
- You can choose to Schedule your article once (or more than once if you vary it). Just put in your post to do this, then pick the time and date you would like it to go out out at. If it will be printed more than once, you will need to edit the replicated or duplicate tweets so that they’re not”replicate” content. A lot of this is under.
- More than with variations or It is possible to opt to Queue your post once. Agorapulse recommends this. When you are queueing content for Twitter, make certain that you don’t select the option to”re-queue multiple occasions.” This is where you would end up in breach of Twitter’s rules, although you can use this attribute for other platforms. When I choose to do it this way, I’m sure it’s a unique place, then add it to the top or bottom of this queue (ie I choose”queue next” or”queue last”).
I also utilize Advanced Scheduling to Write 1 tweet, then set that tweet. Below, I’ve set it to post than every 7 Days, and up to 6 repetitions. Don’t forget to edit the repeats!
I could easily see, once I program the 6 x repeats Those articles in my schedule. I’d go in and change them to emojis text, pictures or hashtags. Do this do not do it later or you will forget.
Note. It is If the link remains the same when you edit your posts, Okay. It is the text that you have to change each time.
I’d been utilizing Advanced Scheduling in this way For a while now to post fresh content well ahead of the new”principles” were announced. I like to mix up this and it’s better for involvement.
Don’t forget Bulk Upload! Agorapulse also allows you to bulk upload up to some 100 parts of content simultaneously using a CSV file. Your photos are included by this and also can include content! You can even use this to curate articles from other websites and save hours!
What’s Coming To Queued Content?
The team at Agorapulse is currently functioning on a Tool to produce us tweets’ variations, so we can get out content and play nice. This will be new functionality that will enable us to replicate our tweet variations in the one interface. I am looking forward to it. I am sure it’s going to be a timesaver! Marketing Before Social Media
Team Communication and Delegation
As easy as Agorapulse would be to use, you Don’t need to do all the checking and engagement yourself… it is a dream for delegation.
If you are a member of Agorapulse’s Large level Accounts (starting at $199 a month), then it’s possible to upgrade to team approval whereby you can assign tasks and approve messages across multiple staff members.
This is GREAT for customer service brilliance.
This attribute is a good, if you are a group that is growing You to update to.
Oh and guess what? Teamwork and Remarks occurs in Real time. If Jess and Joe are online at precisely the same time working on precisely the same accounts, there will not be double-up. It is possible to see what your team is currently doing in real time.
Posting To Instagram
Agorapulse is A spouse that is Instagram. This suggests that they are one of the very first tools to get entry to Instagram’s API to allow!
If you have one of the Company accounts with Agorapulse you can to Instagram. This usually means that you can organize your articles beforehand and click whenever you are ready OR you can to post in your telephone auto article.
Just make sure that you don’t forget to engage if You autopost….posting is just a part of this process. You need to follow up on answers and comments.
I believe that Agorapulse is the tool that Provides both scheduling and auto-scheduling to Instagram as well as reporting and monitoring… so it’s a win-win-win in case you’ve got a business account. Are a fee!
All you Want To do is.
- Download the Agorapulse app and hook up your Instagram account.
- On Your program or background computer, schedule your Instagram article (add picture and caption) then schedule the date and time that you need to publish it. You can opt to change on Auto-scheduling or you can use the program to connect through to Instagram and place the image.
- When it is time to 19, if you post , will receive a notification via your program. Simply click”Publish” and you will be switched through to the Instagram program.
- Post as you would ordinarily on Instagram. Your copy/description will be copied and you want to glue it. Check you’re ready to go and you have hashtags additional as necessary!
Again, I am super impressed that Agorapulse has Added yet another feature that would require us to use the newest feature and a tool makes it even better. Bringing these tools saves you time AND money and is a key reason why I love Agorapulse for Social Media Management.
Responding To Ad Comments
Here is where we get to Some attributes that are for the level of membership Agorapulse.
The ability to respond to ad comments Starts at Moderate Level of Membership (starting at $99 a month)
Keeping up with comments on ads is hard for Facebook and Instagram ads. Agorapulse pulls from the ad comments to your own inbox and allows you to view them and participate with them easily.
If advertisements run and understand what it is like to keep up With the comments (including the spam), then you’ll know that this function is bliss for advertising managers and webpage admins. Bliss. Marketing Before Social Media
Bonus Free Tools
You can also choose Advantage of those free tools on their site including.
- A Facebook Page Barometer — to see how well your fan fares against your peers, and to test your own engagement.
- A Twitter Analytics Report Card — to compare multiple webpages accounts, see how you perform against the competition and quantify your Twitter functionality, right today
If you really want one More reason to test out Agorapulse then here it is.
It is affordable.
They have some of the pricing of any of the Social media management tools.
Prices begin at $49 per Month for small/solo businesses with prices for enterprise, large and medium companies. You will find out more about pricing here.
I’ve A hunch that as soon as you check out Agorapulse for social media direction, try Some of their free tools and also take the free trial for a spin, you will be as hooked as I am.