Background Managing Social Media Marketing
You will find Many social media management tools, however, one stands out amongst the audience more and more each year — Agorapulse. I’ve used Agorapulse for Social Media Management for a few decades and I really like it. In this post I discuss 12 Reasons Why I adore Agorapulse to Social Media Management and why you will too. Managing Social Media Marketing
There Are Lots of social media management tools that Deserve a mention . I’ve used many of these such as Hootsuite, Sprout Social, and Buffer.
I won’t go into their features here. They are Solid choices.
However, I changed to Agorapulse a few years ago It and now has been my No 1 choice for social media direction since that time. You can read about some of the attribute comparisons between Agorapulse along with other platforms here.
However, for the purposes of This post, I want to focus on Agorapulse so it is possible to consider it as a tool in your arsenal.
In Reality, it may be the main tool in Your arsenal! Agorapulse is sort of like a Swiss Army knife of social media direction.
Only, it will not have a lot of features that are extraneous You never use, making you think”what is that used for?” . It’s practical, no-fluff and super easy to use.
Dare I say, it is even fun (but we will get to this ). Let’s take a look why I adore Agorapulse for social media management!
12 Reasons Agorapulse Kick Ass For Social Media Direction
Oh and Before I begin… I should mention that I do not necessarily use EVERY single function at precisely the same moment. I do use a couple of different tools. However, I love that Agorapulse has a package of features that do cover the majority of your social media marketing requirements.
In fact Have been slowly moving a lot of the features I use on programs around to Agorapulse. It is difficult not to wish to remain”in” this tool since it is so user-friendly and enjoyable to use. I have also taken on a brand ambassador part with Agorapulse considering writing this post. The article has been updated but my real love for this tool and the fact I can not do with it in my arsenal hasn’t changed.
The Agorapulse Culture And Team
Let us start here. Because without this, the Rest of the things I love about Agorapulse mean nothing.
Customer service is at the core of business at Agorapulse. If their clients are happy and utilizing their instrument in the best possible way, (and they receive results), then everything falls right into place. Their staff focuses on client experience more.
Agorapulse also stinks About what works, what they are able to build and what needs improving. So, you are not only a client but a part of a company where your voice will be heard. In reality, lots of the features that I am about to speak about came from feedback and customer recommendations.
Caring about customers Is why Agorapulse has taken up the rankings as one of the social media management programs with all the top reviews and customer satisfaction. Managing Social Media Marketing
I’ve outlined all 12 reasons why I love Agorapulse Below, but let us begin with a video summary of the recent (awesome) update — then I will break down the critical features. There is a lot to like.
Impressive, right? Let us jump in and take a Closer look at the qualities of Agorapulse.
Easy Publishing And Scheduling
Now that We’ve covered off to the all-important Purpose of engagement (that is the reason why I adore Agorapulse the most), let’s take a peek at scheduling and posting.
As far as a publishing Tool goes, Agorapulse is one. It’s a breeze to post to Twitter, LinkedIn, Facebook and Instagram (and they have the new auto-posting function for Instagram as a formal Instagram Partner).
You can easily customise the articles to match each platform. As it is super intuitive to use, I probably don’t even have to go into detail about it . You, (like me) need to be able to work out how to schedule an easy article, readily and without education.
Scheduling is easy with Agorapulse! I could.
- Publish immediately
- Queue my post (more of that later)
- Schedule the post in the future for a specific time and date.
It’s also super easy to schedule the post to Head out on different platforms, on different occasions, while being optimised for all those platforms (altering the text or picture size).
One feature I especially like is the capability to Kind”@” and then the name of the user and Agorapulse will bring up the possible account you can choose from on Twitter and Facebook. Notice how Agorapulse suggests additional accounts when I start entering their business name.
This helps you to tag profiles and pages fast And saves you time searching for the perfect folks to include.
You could also schedule to LinkedIn.
Print to LinkedIn with Agorapulse
We’ll get to Instagram in a minute, but for today, Please know that publishing your articles and scheduling in advance on Agorapulse is easy! And like I said, you can also now auto-post into Instagram using Agorapulse as they are an official partner and also have access to that new attribute via Instagram’s API.
Oh and they have a pretty slick calendar view So you are able to see all your articles ready to go across all of the programs.
And it is colour coded for people like me That additional level of visual organisation. Winning!
There is nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike a few other social media management applications, Agorapulse has one column for me to respond to notifications and mentions.
To me, that is”one task” to finish every day. And it is really almost enjoyable to clear out my inbox.
It’s focused, it’s easy and it is simple to Use, so you won’t miss a mention!
- Your accounts on Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where all the posts you need to examine or respond to can be found). Your inbox items are emphasized To Inspection for every platform as things.
- Tabs for Fans, Publishing, Listening and Followers, and Reports.
- An area for participation where you respond and participate via retweets, likes or responses.
You can also click on a user’s profile it. You will then see all the information you need — directly within Agorapulse (like any previous interactions).
Expand a user profile to realize your history!
Only one click and you can see if You’ve Got a History with the consumer and the conversations you’ve had before. As a consequence, you can give the people the ideal attention at the moment.
Let us break this down a little more…
I can easily see how many mentions and DMs I have In my inbox. When I am looking at this tweet from Ravi, I can see just how many tweets I must review and I will review or react to his tweet. It’s the same for social channels — all of your participation is in one place.
Never skip a mention on your inbox!
I know my inbox Is not empty in this screenshot. But it will be when I’ve finished writing this post! I don’t always get to inbox zero every day however I get there often enough to LOVE that”Congratulations” display!
It’s simple to check your own references. You can Filter by message or mention type as follows.
Only review the posts replied to or dealt with. As soon as a specific post is replied to by you, it is automatically marked as reviewed.
Or you simply click on a post replying.
I can choose To answer (or answer from DM), examine the post, delegate it to get someone else (more of that later), retweet it or”just like” the article — all from within the same dashboard place on Agorapulse.
Choose how the mention will participate or procedure or message.
It’s, if I change to Instagram, for example similar. I can view all of my current engagement, I see more info or can enlarge on articles. I unfollow and may also follow. Managing Social Media Marketing
Change between accounts and programs to Keep up with participation!
Being able to see All your remarks is handy on Instagram, in which you generally can only find the last 50 mentions on your own feed. It is impossible to keep up with mentions In case you’ve got a high number of followers. Agorapulse alters all that which is enormous for brands and influencers.
Excited? You Can now participate your with ALL Mentions when you are a bit late getting to them.
And I can also participate by Switching to Facebook.
Note. You can engage on Facebook, Twitter, Instagram and YouTube although not LinkedIn at this point (you can only print to LinkedIn.
Agorapulse keeps my engagement in one place all.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Finest Advocates
When it comes to social media it is not about Collecting followers. It’s about engaging with them.
Like I shared above, Agorapulse enables me to Easily monitor and participate with my best advocates using the”Fans and Followers” feature. From in your Twitter accounts, you click on”Fans and Followers” and then filter your search under”All”,”Favorites” or”Top” users according to below.
On my top 100 users I hunted in this scenario under “TOP”.
You can add profiles and a celebrity to “favorite” people you want to follow carefully in Agorapulse. This way, you have their articles accessible in their very own thread! Now it’s easy to engage together and retweet their content!
You see rankings for the following in just About each profile view on Agorapulse.
- Engaged — the person has mentioned you (directly, or via an answer to a conversation) or sent you a DM.
- Ambassador — this person posted links or has retweeted you.
- Influencer — this individual is frequently retweeted (more than 20 times during the last 30 days).
In Nicky’s case, She’s all 3 with regard to my @sociallysorted Twitter account. Nicky is someone I should be participating with (and I do! ) ) .
On Facebook Function shows you who’s mentioned your page, and the number of times they have liked and commented or sent you a message, in addition to their final interaction with you. You can also prohibit them from your page from inside Agorapulse, although I expect that happens!
On Instagram you Will see who’s left comments their complete followers/followed counts and you are able to follow or unfollow from within Agorapulse.
You are given a clear image of who by these basic metrics Follows you, promotes you and participates with you the most.
- Set up custom groups of followers within Agorapulse’s dash
- Search on all their interactions
- Search in their own messages, and
- Add notes.
When You’ve Got all of this information you can use It to engage in positive communication with these individuals — surprise and delight them in some way maybe reach out to them to thank them! Managing Social Media Marketing
Advanced Tracking, Reviews And search
Think of Agorapulse as your own Private investigator. You can use the Tracking work on Instagram to.
- Play hashtag searches.
- Place that is perform hunts.
What’s so great? It opens a whole new World of possibility for finding (and joining) talks about any subject you like (including your manufacturer ).
The Capacity for location-based businesses is huge With this attribute, especially tourism.
When it comes To reports, Agorapulse really excels. With one click you can make a report that’s easy to decipher and simple to produce. GREAT for showing clients!
Agorapulse Reports enable your to break down Audience sense.
The detailed reports can also help you locate a range Information including.
- Your best performing content (ie posts, tweets etc) based on participation and attain
- Development metrics over time. Agorapulse provides you a quick reading re if a specific metric is decreasing or increasing over a time and compares metrics.
- Community management statistics such as response time and response rate
- Benchmarking your Facebook Page against competitors
Your material is easily analysed and Presented in report form. You may download it as a csv file to show the people/clients/team that must view it the most.
For social media managers and agencies that this is Enormous, as it allows you to provide data that is easy-to-read to your clients.
You can also have a glance!
Just about everybody I know who uses Agorapulse to get Social media direction raves about the reports. They are pretty particular;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is like Paradise to me. Agorapulse explains it as being in a position to”tag, rename, conceal, delete or delegate content… while you sleep”. By using Moderation Rules all.
In which the, I like this function on Twitter Auto-thankyous, Auto-engagements and Auto-DMs push me bat-shizz crazy.
With Agorapulse I will deal with them Manners.
- So I really don’t see almost all of them in the first 17, I can filter my DMs. This is where the magic occurs. You can set up filters to weed out”most” of the bad DMs. Not all (sigh) but many.
- I will then filter my feed by DMs or even Mentions. I visit DMs and clear them out. To be fair I get so many DMs that are spam these days, it is hard not to miss the good ones. Automobile DMs have literally made DMs useless to me, which is a shame.
Filtering and moderation works for all account Types but I mainly use it for Twitter to”markers as reviewed” all of the Auto DMs which come through saying”thanks to following”.
It mainly filters out The auto-DMs, and yes I am sad that it catches some real ones also, but you’ve got to choose your battles!
And the moderation rules are not just about spam. You can use them in many ways to
- Filter content out to be responded to — on almost any platform. Maybe you wish to have of the posts featuring a hashtag that is specific to be labeled in a manner — so you can respond to them.
- Filter those individuals that are SUPER out and post all of the time so you don’t have to observe every Tweet at Agorapulse — just repond to them sometimes or in Twitter.
- Create customized tags so you can categorize and search on these later!
- Create custom searches for keywords which you want to monitor
- In case you’ve got one of the”big” amount accounts (best for small agencies) you’ll have posts assigned to a team member (see 11 below).
Basically the moderation purpose is another Bonus reason to think about Agorapulse for social media direction.
A Killer Mobile App
If you are around and out And you will need to clean your inbox, the more Agorapulse app is.
It is accessible on iOS and Android and it’s super slick to use. I often prefer using the app vs desktop computer to process my inbox as it is so easy to review and procedure messages and mentions. Managing Social Media Marketing
Agorapulse’s queue feature Permits You to publish Your content onto a repeated, evergreen basis utilizing smart categories — much like the way in that Meet Edgar permits you to set articles to be scheduled at particular times of day based on particular categories. It is used by me for Twitter and Facebook.
If you are currently using a tool and want to Cut costs, then contemplate Agorapulse’s evergreen content feature rather (and you get the bonus of all of the additional Agorapulse features).
Here are a Couple of things to learn about using Agorapulse for content that is repeated.
Setting Up Your Queue Categories Is Super Easy.
With Agorapulse name and it easy to set up Your queue add your schedule to get posts to be printed on, and catogories. Then of adding content, the process is very intuitive. As you can see, it’s a slick dash (the user experience is amazing ).
Firstly, put up your content and you need to name Classes (all colour-coded and ready for action!) .
Setting up your categories is simple… and color-coded!
All you have to once you’ve set up your classes Do is add times to the program, such as this.
Then I need to add content to each of the category queues!
Easily Preview Content For Every Social Network.
Agorapulse gives You a handy visual/image preview of this post, to explain to you how it’ll appear on the newsfeed of this platform.
Choose to Schedule your articles to a certain time slot, or add each post to the Queue of your selection. This component is simple, as you have already set up your queue in Step one. Your Queue, filled with articles (and ready to go) will appear something like this.
After a post is published, It Is Going to return to the Bottom of this lineup, waiting to be queued again.
Apart from utilizing the queue function for perennial Content, you might even decide to either.
- Add a post to the program as usual or
- Repeat your post a specific number of times (when you do this you will set the minimum amount of days between repeats of this article ). Be aware that you can do this for Facebook but you have to be aware of the Twitter rules from duplicate content see below.
You Can Pause The Queue (Quickly, And At Any Time).
I Really like That Agorapulse has added a pause button. When a catastrophe is or it is not great time to post, you can pause the queue.
Perhaps you need to pause a seasonal queue of posts At Christmas… it is easy with the pause button!
Meet Edgar includes a pause button and it had been something I really wished to see in any instrument which I chose to replace it with. I requested Agorapulse to add one and they did (they always listen — never be afraid to mention suggestions or provide feedback!) .
Use The Queue Function
The queue function can be handy for announcing Events such as a Facebook Live (if you hold them to a weekly or regular basis). Share your articles that must go out weekly at a specific time of the week in a queue. I’d recommend a little varies the articles to keep the material fresh and.
Twitter And Agorapulse
Twitter posted about new Guidelines or”rules” for repeated or replicate content in February 2018. You can read about it here.
The rules Aren’t Actually fresh as addressed by Agorapulse’s CEO Emeric Ernoult. It’s just that they are making a point of saying they’ll apply them.
Fundamentally this imply that we can no longer Post articles that is substantially similar or identical to numerous accounts. This applies to duplicate content.
Let us take a look Twitter with Agorapulse whilst complying with the principles, so the rules are complied with by you, once you draft a picture like this one to post to Twitter.
Note You Could choose to to queue or schedule Your post to Twitter. Here is where we have to consider the rules of Twitter and comply with them. You can do this a couple of ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content On Twitter Accounts
If you look At the picture above, you’ll realize that Agorapulse blocks my ability to place replicate content. The instrument recognises that I am submitting to Twitter! This helps make sure I stick to the guidelines of Twitter.
Content Variation Tips
Here is how I use Agorapulse to save loads of Time and stay out of Twitter Jail. Together with Agorapulse, you have two options for repeating a hyperlink.
- You can opt to Schedule your post once (or more than once if you change it). Simply add your article, to do this, then choose the time and date you would like it to head at. If it will be printed more than once, you’ll want to edit the replicated or replicate tweets so they’re not”duplicate” content. A lot of this is under.
- More than with variations or you can opt to Queue your post once. Agorapulse advocates this. When you are queueing articles for Twitter, make certain that you don’t choose the option to”re-queue multiple times.” You can still use this feature for some other platforms, but this is where you would end up in violation of the rules of Twitter. When I decide to do it this way, I make sure it’s a special post, then add it on the top or bottom of the queue (ie I select”queue next” or”queue last”).
Advanced Scheduling is also used by me to Write 1 tweet, and then set that tweet. Below, I have set it to post than every 7 Days, as well as 6 repetitions. Don’t forget to edit the repeats!
Once I program that the 6 x repeats, I can easily see Those posts in my schedule. I’d go straight in and alter them to emojis, text that is new, images or hashtags. Do this don’t do it or you may forget.
Note. It’s If the link stays the same when you edit your posts Okay. It is the text that you have to change each time.
I had been using Advanced Scheduling in this way For a while now to post new content — well before the new”rules” were announced. I like to mix this up and it’s better for involvement.
Do not forget Bulk Upload! Agorapulse also allows you to bulk upload up to some 100 pieces of content simultaneously by using a pre-populated CSV file. This also can include content from any RSS feed and includes your photos! You might use this to curate content from other websites and save hours!
What’s Coming To Queued Content?
The staff at Agorapulse is functioning on a Tool to make the variations of tweets more easy for us, so we play nice with Twitter and can still get out content fast. This is new functionality that will enable us to replicate our tweet variants in the one simple interface. I’m awaiting it. I am convinced it will be a timesaver! Managing Social Media Marketing
Team Communication and Delegation
As easy as Agorapulse would be to utilize, you Do not have to do all of the checking and engagement yourself… It’s a fantasy for delegation.
If you are a member of Agorapulse’s Large level Account (starting at $199 per month), then you can upgrade to staff approval whereby you are able to assign tasks and accept messages around multiple team members.
This is GREAT for customer support brilliance.
This feature is a good, if you are a growing group You to update to.
Oh and guess what? Teamwork and comments occurs in Real time. If Jess and Joe are online at the exact same time working on precisely the account, there will not be double-up. It is possible to see exactly what your staff is performing in real time.
Posting To Instagram
Agorapulse is A Instagram partner. This suggests they are among the tools to acquire access to the API to allow of Instagram!
If you have one of the Company accounts with Agorapulse you can now auto-schedule to Instagram. This usually means that you can plan your articles ahead of time and click on to post in your phone whenever you’re ready OR you are able to auto post.
Make sure that you don’t forget to engage You autopost….posting is merely part of this process. You need to follow up on replies and comments.
I Think That Agorapulse is the only instrument which Offers both scheduling and auto-scheduling to Instagram as well as reporting and monitoring… so it’s a win-win-win if you have a business account. Are a separate fee!
All you Want To do is.
- Download the Agorapulse program and hook up your Instagram account.
- On Your app or desktop, schedule your Instagram article (add picture and caption) then program the date and time you need to print it. You can opt to change on Auto-scheduling or you’ll be able to use the program post the image and to link through to Instagram.
- When it is time to 19, if you post manually, will receive a notification via your mobile app. Just click”Publish” and you will be switched through to the Instagram program.
- Post as you would normally on Instagram. Your copy/description is going to be copied and you need to glue it to the Instagram program. Check you’re good to go and you have hashtags additional as necessary!
I am impressed that Agorapulse has Added yet another feature that would require us to utilize a tool and the attribute makes it even better. Bringing these tools saves you time AND money and is a reason why I adore Agorapulse for Social Media Management.
Responding To Advertisement Comments
Here is where we get to Some attributes which are for the greater level of membership on Agorapulse.
The capability to respond to ad comments Begins at Medium Level of Membership (beginning at $99 per month)
With opinions on advertisements is hard for keeping up Facebook and Instagram advertisements. Agorapulse pulls to your own inbox in the advertisement comments and allows you to view them and participate with them easily.
If you understand what it’s like to keep up and run ads With the remarks (such as the spam), then you will know that this purpose is bliss for advertising managers and webpage admins. Bliss. Managing Social Media Marketing
Bonus Free Tools
You can take Advantage of these free tools on their website.
- A Facebook Page Barometer — to test your own engagement, and to determine how well your fan fares against your peers.
- A Twitter Analytics Report Card — to compare multiple webpages accounts, see how you perform against the competition and quantify your Twitter performance, right now
If you really need one More reason to check out Agorapulse here it is.
They have some of the best pricing of any of those Social media management tools.
Prices begin at $49 each Month for small/solo businesses with increasing prices for medium, large and enterprise companies. You can discover more about pricing here.
I have A hunch that as soon as you check out Agorapulse for social media direction, attempt Some of their free tools and choose the free trial for a spin, you’ll be as hooked as I am.