Intro Managing A Company’S Social Media
You will find Many social media management tools, however, one stands out amongst the crowd more and more every year — Agorapulse. I have used Agorapulse for Social Media Management for a few years now, and I really like it. In this article I share 12 Reasons Why I adore Agorapulse for Social Media Management and why you will also. Managing A Company’S Social Media
There Are Lots of social media management tools that Deserve a mention here. I have used many of them at one time or another, such as Hootsuite Sprout Social, and Buffer.
I won’t go in their features . They are Solid choices.
However, I switched to Agorapulse a Couple of Years ago Today and it has been my 1 choice for social media management since that time. You may read about a number of the feature comparisons between Agorapulse and other platforms .
But for the purposes of This informative article, I want to focus on Agorapulse so you can consider it.
It may literally be the main tool in Your arsenal! Agorapulse is kind of like a Swiss Army knife of social media management.
It will not have extraneous features You never use, which makes you think”what’s that used for?” . It is practical, no-fluff and super easy to use.
Dare I say, it’s even fun (but we will get to that). Let us take a peek at 12 Reasons why I love Agorapulse for social media direction!
12 Reasons Agorapulse Kick Ass For Social Media Management
Oh and Before I start… I must mention that I don’t necessarily use EVERY single function at precisely the exact same moment. I do use a couple of tools. But I love that Agorapulse includes a package of features that do cover the majority of your social media marketing needs.
In fact, I Have been slowly moving lots of the attributes I use on additional programs around to Agorapulse. It’s difficult not to wish to stay”in” this instrument since it is so user-friendly and enjoyable to use. I have also taken on a brand ambassador part with Agorapulse since writing this article. The post was updated but my real love for this particular tool and the fact I can’t do without it in my toolbox has not changed.
The Agorapulse Culture And Team
Let’s begin here. Because with this, the Remainder of the things I love about Agorapulse mean nothing.
Customer support is at the core of business at Agorapulse. If their customers are happy and using their instrument in the finest possible way, (and they get results), then everything falls into place. Their team concentrates on client experience than anything else.
Agorapulse also listens To customers about what works, what needs improving and what they can build. So, you are not just a customer but part of a company where your voice will be observed. In reality, lots of the present features I am about to speak about came out of opinions and customer testimonials.
Caring about customers Is why Agorapulse has taken up the rankings as one of the social media management tools with the reviews and customer satisfaction. Managing A Company’S Social Media
I’ve all outlined 12 reasons why I love Agorapulse Below, but let us begin with a video overview of the current (awesome) upgrade — then I will break down the critical features. There is a lot to enjoy.
Impressive, right? Let’s jump in and choose a Closer look at the qualities of Agorapulse.
Easy Publishing And Scheduling
Now that We’ve covered off to the all-important Function of engagement (that is why I love Agorapulse the most), let’s take a look at posting and scheduling.
Just as a publishing Tool goes, Agorapulse is among the easiest I’ve used. It’s a breeze to post to Twitter, LinkedIn, Facebook and Instagram (plus they have the new auto-posting work for Instagram as an official Instagram Partner).
The posts can be easily customised by you to match each platform. As it intuitive to use, I don’t even need to go into detail about it here. You, (like me) need to be able to work out how to schedule a simple article, easily and without instruction.
Scheduling is simple with Agorapulse! I can.
- Publish instantly
- Queue my post (more of that later)
- Schedule the article later on for a particular time and date.
It’s also easy to schedule the post to Go out on different platforms, on different times, while being optimised for those platforms (altering the text or image size).
One feature I especially like is the capability Type”@” and the name of the consumer and Agorapulse will bring up the probable account you are able to pick from on Twitter and Facebook. See how Agorapulse suggests accounts when I start entering their company name.
This helps you to tag profiles and pages quickly And saves you time looking to add.
You can even schedule to LinkedIn.
Easily publish to LinkedIn with Agorapulse
We will get to Instagram at a moment, but for now, Please know that publishing your content and scheduling beforehand on Agorapulse is super easy! And as I said, it is also possible to now auto-post into Instagram with Agorapulse since they are an official partner and have access to this new attribute via Instagram’s API.
Oh and they have a pretty slick calendar view too, So you are able to see all of your articles ready to go across the programs.
And it is color coded for people like me who need That additional level of organisation that is visual. Winning!
There’s nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike some other social media management tools, Agorapulse has one column for me to react to notifications and mentions.
To me, that is”one task” to finish each day. And it is really almost enjoyable to clear out my inbox.
It is focused, it is easy and it is super easy to Use, and that means you won’t skip a mention!
- Your accounts on Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where each of the posts you will need to review or respond to are available ). Your inbox items are highlighted as things To Review for each platform.
- Tabs for Fans, Publishing, Listening and Followers, and Reports.
- An area for participation in which you participate and respond via retweets, likes or replies.
You can click on a user’s profile to expand it. You will then see all the information that you want — directly within Agorapulse (like any previous interactions).
Expand an individual profile to see your history!
Just one click and you can see if You’ve Got a History with the user and the conversations you’ve had before. This means you may give the right people the ideal care at the perfect moment.
Let us break this down a little more…
I DMs I’ve and can certainly see how many cites Inside my inbox. If I am looking at this tweet from Ravi, I can see how many tweets I must review and I will review or react to his conversation. It is the same for channels — your entire participation is in one area.
Never miss a mention in your inbox!
I know, I know, my inbox Is not empty in this screenshot. When I have finished writing this article but it will be! I don’t always get to inbox zero daily but I get there often enough to LOVE that”Congratulations” screen!
It’s easy to inspect of your mentions. You can Even filter by message or mention type as follows.
Then review the posts you’ve responded to or dealt with. It is automatically marked as reviewed once you reply to a specific post.
Or you click on a place to critique it without replying.
In the following case from Nicky, I can select To answer (or reply from DM), examine the article, assign it to get someone else (more of that later), retweet it or”like” the post — all from within precisely the same dashboard area on Agorapulse.
Choose how you will participate or process the mention or message.
It’s if I switch for example similar. I can see my recent engagement all, I will expand on articles or see more info. I can also follow and unfollow. Managing A Company’S Social Media
Change between accounts and programs to Keep up with engagement!
Being able to see All your comments is handy on Instagram, where you can see the last 50 mentions on your own feed. It’s impossible to maintain with mentions, if you have a large number of followers. Agorapulse alters that which is enormous for brands and influencers.
Excited? Now you can engage with ALL of your Mentions, even when you are getting to them.
And of course, I could readily engage by Switching to Facebook too.
Note. You can engage on Facebook, Twitter, Instagram and YouTube although maybe not LinkedIn at this point (you can only publish to LinkedIn.
Agorapulse keeps my engagement in one place all.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Best Advocates
When it comes to social media it is not about Collecting followers. It is about engaging with them.
As I shared previously, Agorapulse allows me to Easily track and participate with my best advocates using the”Fans and Followers” attribute. From within your Twitter account, you click “Fans and Followers” then filter your search under”All”,”Favorites” or”Top” users according to below.
On my top 100 users I searched in this scenario below “TOP”.
To profiles you can add a star with favorites to “favorite” folks that you want to follow closely in Agorapulse. This way, you’ve got their posts accessible in their own thread! It’s easy retweet their articles and to engage with them!
You’ll also see rankings for the following in only About each profile view on Agorapulse.
- Engaged — the individual has said you (directly, or through a reply to a dialogue ) or sent you a DM.
- Ambassador — this person has retweeted you or posted links.
- Influencer — this individual is often retweeted (more than 20 times during the previous 30 days).
In Nicky’s situation, she is all 3 with respect to my @sociallysorted Twitter account. Nicky is somebody I ought to be engaging with (and I do!) .
On Facebook, this Function shows you who’s said your page, and how many times they have liked and commented or delivered a message, as well as their last interaction with you. You can ban them from within Agorapulse, although I expect that happens infrequently!
On Instagram you Will see who has left comments their followers/followed that is total counts and you are able to trace or unfollow from inside Agorapulse.
You are given a clear image of who by these basic metrics Follows you, boosts you and engages with you the maximum.
- Setup custom classes of followers within Agorapulse’s dashboard
- Search on all their interactions
- Search on their own messages, and
- Add private notes.
When You’ve Got all of this info you can use It to take part in communication with those people — maybe reach out to thank them surprise and pleasure them in some manner! Managing A Company’S Social Media
Advanced Monitoring, Reviews And search
Consider Agorapulse as your own Investigator that is Private. It’s possible to use the Tracking function on Instagram to.
- Perform hashtag searches.
- Place hunts.
What is so great? It opens a whole new World of possibility for locating (and linking ) talks about any topic you like (including your manufacturer ).
The potential for companies is huge With this attribute, particularly tourism.
When it comes To reports, Agorapulse actually shines. With one click you can make a report that is not difficult to decode and simple to create. Ideal for showing clients!
Agorapulse Reports enable you to break your Audience sense.
The Comprehensive reports can help you locate a range Information including.
- Your best performing content (ie posts, tweets etc) based on engagement and reach
- Evolution metrics with time. Agorapulse automatically compares metrics over the years and provides you a reading re whether a metric is decreasing or increasing over a time.
- Community management statistics such as response time and response rate
- Benchmarking your Facebook Page against competitors
Your material is analysed and Presented in report form. You may download it as a csv file to show it to the people/clients/team that must view the most.
For social media managers and agencies this is Huge, as it allows you to provide easy-to-read information.
It is also possible to have a glance at your competitors!
Nearly everyone I know who uses Agorapulse to get Social media direction raves about the reports. They are fairly special;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is like Heaven to me. Agorapulse explains it as being in a position to”tag, rename, conceal, delete or delegate articles… while you sleep”. All by using Moderation Rules.
Where the I love this function on Twitter Auto-thankyous, Auto-engagements and Auto-DMs drive me bat-shizz mad.
With Agorapulse I can deal with them Ways.
- So I don’t see most of them in the first 17, I can filter my DMs. This is where the magic happens. You can set up filters to weed out”many” of the lousy DMs. Not all (sigh) but many.
- I will filter my feed by Mentions or DMs. Clear them out fairly quickly and I visit DMs. To be honest I get so many DMs which are spam nowadays, it’s hard not to miss the excellent ones. Automobile DMs have made DMs useless to me personally, which is a shame.
Moderation and filtering works for all accounts Types but I mainly use it for Twitter to”markers as reviewed” all the Auto DMs which come through saying”thanks to after”.
It mostly filters out The auto-DMs, and yes I’m sad that it grabs some real ones also, however you’ve got to choose your battles!
And the moderation principles are not merely about spam. You can use them in many ways to
- Filter out articles to be reacted to — on any stage. You want to have all the articles featuring a particular hashtag to be labeled in a specific way — so you’re able to respond to them.
- Filter those individuals that are SUPER participated out and post all of the time that you don’t need to see every Tweet in Agorapulse — just repond to them occasionally or natively in Twitter.
- So you can categorize create custom tags such as comments and tweets and search on these afterwards!
- Create customized searches for key words which you need to track
- If you’ve got one of the”large” amount accounts (best for small agencies) you can have articles delegated to a group member (see 11 below).
Fundamentally the moderation purpose is another Bonus reason to think about Agorapulse for social media direction.
A Killer Mobile App
If you are out and about And you will need to clean your inbox, the more Agorapulse app is something that you will love.
It is available on iOS and Android and it is super slick to use. I often prefer to use the app vs background to process my inbox since it’s so simple to review and process messages and mentions. Managing A Company’S Social Media
Agorapulse’s lineup feature Permits You to publish Your articles on a replicated, evergreen basis using smart categories — a lot like the way in which Meet Edgar permits you to set articles to be scheduled at certain times daily based on particular categories. It is used by me for Facebook and Twitter.
If you are currently using a tool and want to Reduce costs, then consider Agorapulse’s evergreen content feature rather (and you have the bonus of all of the additional Agorapulse attributes ).
Here are a Couple of things Agorapulse for content that is replicated.
Setting Your Queue Categories Up Is Super Easy.
With Agorapulse it is super simple to set up and title Your queue insert your schedule for articles to be printed on, and catogories. Then the process of adding content is very intuitive. As you can see, it’s a slick dash (the consumer experience is awesome).
Primarily, you need to name and set your articles up Classes (all colour-coded and ready for action!) .
Setting up your classes is simple… and color-coded!
When You’ve set up your categories, all you Need to Do is add instances like this, to the schedule.
Then I Want to add content that is awesome to each of those category queues!
Easily Preview Content For Each Social Network.
Agorapulse gives You a preview of the post, to explain to you how it will look on the newsfeed of this platform when you publish it, you select.
Choose to Schedule your posts to a specific time slot, or add each post to the Queue of your choice. As you set up your queue this component is simple. Your Queue, filled with posts (and ready to go) will look something like this.
Once a post is published, it will return to the Bottom of this queue, waiting to be queued.
Aside from using the operate for perennial Content, you might decide to .
- Add a post to the program as normal or
- Repeat your article a certain number of times (once you do so you may set the minimum number of times between repetitions of the post). Note you could accomplish this for Facebook but you need to know about the Twitter rules see below.
You Can Pause The Queue (Instantly, And At Any Time).
I love that Agorapulse has included a pause button. It’s not fantastic time to post or if a natural disaster is, you can easily pause the queue.
Maybe You want to pause a seasonal lineup of posts At Christmas… it is simple with the pause button!
Meet it had been something and Edgar has a pause button That I really wanted to see in any tool which I opted to replace it with. I asked Agorapulse to add one plus they did (they constantly listen — never be afraid to mention tips or give opinions!) .
Utilize The Queue Function To Announce Facebook Lives
The queue function can be for announcing useful Events like a Facebook Live (if you hold them to a weekly or regular basis). Share your content that must go out each week in a queue. I would recommend the articles a bit vary to keep the content fresh and more eye-catching.
Twitter And Agorapulse
Twitter posted about fresh Guidelines or”rules” for repeated or duplicate content in February 2018. You can read about it here.
The rules Aren’t Really fresh as discussed in this post by Agorapulse’s CEO Emeric Ernoult. It is just that now they’re making a point of saying they will enforce them.
Fundamentally this mean that we can Simultaneously post equal or similar content to multiple accounts. This also applies to duplicate content.
Let us take a look at how you can still post to Twitter with Agorapulse while complying with the rules, so you comply with the rules once you draft a picture similar to this one to post to Twitter.
Note You Could choose to schedule or queue Your post to Twitter. Here’s where we need to consider the principles of Twitter and comply with them. You can do this a couple ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content On Twitter Accounts
If you look At the image above, you will realize that Agorapulse blocks my ability to post replicate content. The instrument recognises that I’m posting to Twitter! This helps make sure I adhere to the guidelines of Twitter.
Content Variation Tips
This is how I use Agorapulse to save me loads of Time and stay out of Twitter Jail. With Agorapulse, you currently have two choices for repeating a hyperlink.
- You can opt to Schedule your post once (or more than once if you change it). Simply put in your post, to do this, then pick the time and date you want it to go out at. If it’ll be published more than once, you will need to edit the replicated or duplicate tweets so that they’re not”duplicate” content. A lot of that is below.
- More than with variations or you can choose to Queue your post once. Agorapulse recommends this. When you are queueing content for Twitter, make certain you don’t select the option to”re-queue multiple times.” You can use this attribute for other platforms, however this is where you’d end up in breach of Twitter’s rules. When I choose to do it this way, I’m sure it’s a unique post, then add it to the top or bottom of this queue (ie I select”queue alongside” or”queue last”).
Advanced Scheduling is also used by me to Write one tweet, and then set that tweet. Below, I have set it to article more frequently than every 7 Days, as well as 6 repetitions. Just don’t forget to edit the repeats!
Once I schedule that the 6 x repeats, then I could easily see Those posts in my schedule. I’d go in and change them to emojis text, pictures or hashtags. Do this quickly — do not do it or you will forget.
Note. It is If the link remains the same when you edit your articles, Okay. It’s the text that you have to change each time.
I’d been utilizing Advanced Scheduling in this way For a little while today to post new content — well ahead of the new”rules” have been declared. I love to mix it up and it is better for engagement.
Don’t forget Bulk Upload! Agorapulse also allows you to bulk upload up to some 100 pieces of content by using a pre-populated CSV file. Your photos are included by this and can include content! You can also use this to curate content and save hours!
What’s Coming For Queued Content?
The team at Agorapulse is currently working on a Tool to produce the variations of tweets easier for us, so we play nice and can get content out quickly. This will be new functionality that will let us repeat our tweet variants quickly — in the one simple interface. I am awaiting it. I am convinced it will be a timesaver! Managing A Company’S Social Media
Team Communication and Delegation
As easy as Agorapulse is to utilize, you Don’t need to do all the checking and engagement yourself… it is a fantasy for delegation.
If you are a member of Agorapulse’s Large level Accounts (beginning at $199 per month), then it’s possible to upgrade to staff approval whereby you are able to assign tasks and accept messages around multiple team members.
This is very good for customer support brilliance.
This feature is a good, if you are a growing group One to update to.
Oh and guess what? Teamwork and comments occurs in Actual time. So if Joe and Jess are online at precisely the same time working on the exact same account, there won’t be double-up. You can see exactly what your staff is doing in real time.
Posting To Instagram
Agorapulse is A proud spouse. This suggests they are one of the tools to get entry to the API to allow of Instagram!
In Case You Have one of the business accounts with Agorapulse you can to Instagram. This means you can organize your content ahead of time and click on whenever you are ready OR you can, to post on your phone auto article.
Make sure that you don’t forget to participate You autopost….posting is just part of the procedure. You need to follow up on replies and comments.
I believe that Agorapulse is the only instrument Provides both scheduling and auto-scheduling to Instagram in addition to monitoring and reporting… so it is a win-win-win if you’ve got a business account. Most Instagram tools that give you reports are a fee!
All you need To do is.
- Download the Agorapulse app and hook your Instagram account .
- On Your app or background , schedule your Instagram post (add picture and caption) then schedule the date and time that you need to print it. You may choose to switch on Auto-scheduling or you can use the program to link through to Instagram and post the image.
- When it’s time to 19, if you post , will receive a notification via your program. Simply click”Publish” and you’ll be switched through to the Instagram program.
- Post as you would normally on Instagram. Your copy/description will be copied and you need to glue it. Check you’re good to go and you have added as necessary!
Again, I am impressed that Agorapulse has Added another feature that would normally require us to use the feature and a tool makes it even better. Bringing these tools saves time AND money and is a key reason why I adore Agorapulse for Social Media Management.
Responding To Ad Remarks
Here is where we get to Some attributes which are for the greater level of membership Agorapulse.
The capability to respond to ad comments Starts at Medium Level of Membership (starting at $99 a month)
Keeping up with comments on ads is difficult for Facebook and Instagram advertisements. Agorapulse allows you to see them and participate with them and pulls to your own inbox from the ad comments.
If you run advertisements and understand what it’s like to keep up With the comments (such as the spam), then you will know that this function is bliss for advertising managers and webpage admins. Bliss. Managing A Company’S Social Media
Bonus Free Tools
You can also take Advantage of these free tools on their site.
- A Facebook Page Barometer — to determine how well your lover fares and also to test your engagement.
- A Twitter Analytics Report Card — to compare multiple webpages accounts, see how you perform against the competition and measure your Twitter functionality, right today
If you need one Reason to check out Agorapulse then here it is.
It is affordable.
They have some of the pricing of any of the Social media management tools.
Prices begin at $49 each Month for small/solo companies with prices for large, medium and enterprise companies. You will discover more about pricing here.
I have A hunch that as soon as you check out Agorapulse for social media direction, attempt A number of the free tools and take the free trial to get a spin, you’ll be hooked as I am.