Background Is Social Media A Good Marketing Tool
You will find Many social media management tools, however, one stands out among the crowd more and more each year — Agorapulse. I’ve used Agorapulse for Social Media Management for a couple of years now, and I really like it. In this article I discuss 12 Reasons Why I love Agorapulse for Social Media Management and you will too. Is Social Media A Good Marketing Tool
There are many social media management applications that Deserve a mention . I have used many of them at one time or another.
I will not go into their features . They’re Solid choices.
But I switched to Agorapulse a few years ago Today and it has been my 1 choice to social media management since that time. You can read about a number of the attribute comparisons between Agorapulse and other platforms .
But for the purposes of This post, I want to focus on Agorapulse so you can consider it.
In fact, it could be the Primary tool in Your arsenal! Agorapulse is kind of like a Swiss Army knife of social media management.
Only, it doesn’t have too many features that are extraneous That you never use, which makes you think”what is that used for?” . It is practical, no-fluff and super easy to use.
Dare I say, it is even fun (but we will get to this ). Let’s take a look why I love Agorapulse for social media management!
12 Reasons Why Agorapulse Kick Ass For Social Media Direction
Oh and Before I begin… I should mention that I don’t always use each and every function in the same time. I do use a couple of tools for a few functions. But I really like that Agorapulse includes a package of features that do cover most of your social media marketing requirements.
In fact Have been moving lots of the attributes I use on programs over to Agorapulse. It is hard not to wish to remain”in” this instrument since it is so user-friendly and fun to use. I have also taken on a brand ambassador role with Agorapulse since writing this article. The article has been updated but my real love with this tool and the fact that I can not do with it in my arsenal hasn’t changed.
The Agorapulse Staff And Team
Let’s begin here. Because without this Rest of the things that I love about Agorapulse imply nothing.
Customer support is at the core of company Agorapulse. If their customers are happy and using their tool in the best possible manner, (and they get results), then everything falls right into place. Their staff focuses on customer experience than anything else.
Agorapulse also stinks To customers about what works, what they can build and what needs improving. You are not a client but part of a business. In reality, lots of the current features I am going to speak about came from customer testimonials and opinions.
Caring about customers Is why Agorapulse has taken up the rankings as among the social media management programs with all the best reviews and customer satisfaction. Is Social Media A Good Marketing Tool
I’ve outlined all 12 reasons why I like Agorapulse Below, but let’s start with a video summary of their recent (awesome) upgrade — then I’ll break down the key features. There’s a lot to like.
Impressive, right? Let us jump in and take a Closer look at the features of Agorapulse.
Easy Publishing And Scheduling
Now that We’ve covered off on the all-important Function of engagement (that is the reason why I love Agorapulse the most), let us take a look at scheduling and posting.
Just as a publishing Tool goes, Agorapulse is among the easiest I have used. It’s a breeze to post to Twitter, LinkedIn, Facebook and Instagram (plus they have the newest auto-posting work for Instagram as a formal Instagram Partner).
You can customise the articles to suit each platform. As it is super intuitive to use, I probably don’t even need to go into detail about it . You, (like me) need to be able to work out how to schedule an easy article, easily and without education.
Scheduling is easy with Agorapulse! I could.
- Publish instantly
- Queue my post (more of that later)
- Schedule the article later on for a specific time and date.
It’s also easy to schedule exactly the Exact Same post to Go out on various platforms, on various times, while being optimised for those platforms (changing the text or picture size).
1 feature I like is the ability to Type”@” and the title of the consumer and Agorapulse will bring up the possible account you are able to pick from on Twitter and Facebook. See how Agorapulse suggests additional accounts once I start entering their company name.
This helps you to tag pages and profiles fast And saves you time searching for the right people to add.
You could schedule readily to LinkedIn.
Print to LinkedIn with Agorapulse
We will get to Instagram in a minute, but for today, Please know that publishing your content and scheduling beforehand on Agorapulse is easy! And like I said, it is also possible to now auto-post into Instagram using Agorapulse since they are an official partner and also have access to that new feature via Instagram’s API.
Oh and they have a slick calendar view That means you are able to see your articles ready to go across all the platforms.
And it’s color coded for people like me who want That level of organisation that is visual. Winning!
There’s nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike a few other social media management applications, Agorapulse has one pillar for me to react to notifications and mentions.
To me, that is”one job” to complete every day. And it is really almost enjoyable to clean out my inbox.
It’s focused, it’s easy and it is simple to Use, and that means you won’t miss a mention!
- Your accounts on Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where each of the articles you will need to examine or respond to can be found). Your inbox items are emphasized To Review for every platform as things.
- Tabs for Listening, Publishing, Fans and Followers, and Reports.
- An area for engagement in which you respond and participate via retweets likes or replies.
You can click on a user’s profile it. You will then see all the information that you want — directly within Agorapulse (including any previous interactions).
Expand your history to be seen by a user profile!
If you have a Only one click and you can see History with the conversations and the consumer you’ve had before. This means that you can provide the ideal people the ideal attention at the right time.
Let us break this down a bit more…
I can easily see how many mentions and DMs I have Inside my inbox. When I am looking at this tweet from Ravi, I will see how many tweets that I must review and that I will review or respond to his conversation. It is the same for other social channels — your engagement all is in one area.
Never miss a mention in your inbox!
I know, I know, my inbox Isn’t empty in this screenshot. When I have finished writing this article, but it’s going to be! I don’t always get to inbox zero every day but I get there often enough to LOVE that”Congratulations” display!
It’s easy to check your mentions. You can Filter by cite or message kind as follows.
Then simply review the posts responded to or dealt with. It is marked as reviewed As soon as you respond to a specific post.
Or you click on a place replying.
I could choose To reply (or answer from DM), review the article, delegate it to get someone else (more of that later), retweet it “just like” the article — all from within precisely the exact same dashboard place on Agorapulse.
Choose how the mention will engage or procedure or message.
If I switch to Instagram, for example, it’s similar. I am able to see my recent engagement all, I can expand on articles or see information about a user. I unfollow and may also follow. Is Social Media A Good Marketing Tool
Switch between programs and accounts to Keep up with engagement!
Being able to see All your remarks is handy on Where you can find the last 50 mentions on your own feed. If you have a number of followers it’s impossible to keep up with mentions. Agorapulse alters that which is enormous for influencers and brands.
Excited? Now you can participate your with ALL Mentions if you are getting to them.
And of course, I could also participate by Switching to Facebook too.
Note. You can engage on Facebook, Twitter, Instagram and YouTube but maybe not LinkedIn at this stage (you can just print to LinkedIn.
Agorapulse keeps my engagement in one place all.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Best Advocates
When it comes to social media it’s not about Collecting followers. It’s about engaging with them.
Like I shared above, Agorapulse allows me to Easily monitor and engage with my very best advocates employing the”Fans and Followers” attribute. From in your Twitter accounts, you click on”Fans and Followers” then filter your search under”All”,”Favorites” or”Top” users according to below.
On my top 100 users I hunted in this scenario below “TOP”.
With favorites you can add profiles and a star to “favorite” people you would like to follow carefully in Agorapulse. In this manner, you’ve got their posts easily accessible in their own thread! It’s simple to engage together and retweet their articles!
You will also see positions for your following in just About every profile view on Agorapulse.
- Engaged — the individual has mentioned you (directly, or via a reply to a conversation) or delivered you a DM.
- Ambassador — this person posted links or has retweeted you.
- Influencer — this person is frequently retweeted (over 20 times throughout the previous 30 days).
In the case of Nicky, She’s all 3 with regard to my @sociallysorted Twitter account. Nicky is somebody I ought to be engaging with (and I do!) .
On Facebook Function shows you who’s mentioned your page, and the number of times they have enjoyed and commented or delivered a message, in addition to their last interaction with you. You can prohibit them from the page from inside Agorapulse, but I hope that happens!
On Instagram you Will see who’s left comments on your article, their complete followers/followed counts and you can trace or unfollow from inside Agorapulse.
You are given a clear image of who by these fundamental metrics Follows you, boosts you and participates with you the maximum.
- Setup custom classes of followers inside Agorapulse’s dashboard
- Search on all their interactions
- Search on their messages, and
- Add notes.
When You’ve Got all of this information you can use It to take part in positive communication with these people — surprise and pleasure them maybe reach out to them to thank them! Is Social Media A Good Marketing Tool
Advanced Monitoring, Search And Reports
Consider Agorapulse as your personal Personal private investigator. You can use the Tracking function on Instagram to.
- Hashtag that is perform hunts.
- Perform place hunts.
What is so great about this? It opens a whole new World of possibility for locating (and linking ) conversations around any topic you like (like your brand).
The potential for location-based businesses is enormous With this attribute, particularly tourism.
When it comes To reports, Agorapulse actually excels. With one click you can create a report that’s not difficult to decode and simple to create. GREAT for showing clients!
Agorapulse Reports help your to break down Audience sense.
The Comprehensive reports can also help you find a range Information such as.
- Your best performing articles (ie posts, tweets etc) based on engagement and attain
- Evolution metrics with time. Agorapulse automatically compares metrics and gives you a reading re whether a specific metric is increasing or decreasing over a time.
- Community management data like reaction time and response rate
- Benchmarking your Facebook Page against competitors
Your material is analysed and Presented in report form. You can download it as a csv file to show it the most.
For social media managers and agencies that this is Huge, as it allows you to supply your clients with data that is easy-to-read.
It is also possible to have a peek!
Just about everybody I know who uses Agorapulse to get Social media management raves about the reports. They are pretty special;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is similar to Paradise to me. Agorapulse explains it as being able to”tag, bookmark, hide, delete or assign content… while you sleep”. By using Moderation Rules, all.
Where the, I love this function on Twitter Auto-thankyous, Auto-engagements and Auto-DMs push me bat-shizz mad.
With Agorapulse I can deal with them in two Ways.
- So I really don’t see most of them at the first place I will filter my DMs. This is where the magic occurs. You can set up filters to weed out”many” of those bad DMs. Not all (sigh) but most.
- I will filter my feed by Mentions or DMs. Clear them out and I go to DMs. To be fair I get numerous DMs that are spam nowadays, it’s hard not to miss the good ones. Automobile DMs have made DMs useless to me, which is a real shame.
Filtering and moderation works for all accounts Types but I mainly use it for Twitter to”markers as reviewed” all the Auto DMs which come through saying”thanks for following”.
It filters out The auto-DMs, and yes I am sad that it catches some actual ones as well, but you’ve got to pick your battles!
Along with the moderation rules are not merely about spam. You can use them in many ways to
- Filter out content to be responded to — on almost any platform. Maybe you wish to have all the posts featuring a hashtag to be labeled in a specific way — so you can respond to them.
- Filter those individuals that are SUPER participated out and post all of the time so you don’t have to see every Tweet at Agorapulse — only repond to them or natively in Twitter.
- Create custom tags such as comments and tweets so you can categorize and research on these afterwards!
- Create customized searches for keywords that you want to track
- In case you’ve got one of those”big” amount accounts (greatest for small agencies) you’ll have articles delegated to a group member (see 11 below).
Fundamentally the moderation function is another Bonus motive to consider Agorapulse for social media management.
A Killer Mobile App
If you are out and around And you need to clear your inbox, the more Agorapulse program is something you will love.
It’s available on Android and iOS and it is super slick to use. I often prefer using the app vs desktop to process my inbox since it’s so simple to review and procedure messages and mentions. Is Social Media A Good Marketing Tool
Agorapulse’s queue feature Permits You to publish Your content onto a replicated, evergreen basis utilizing intelligent categories — a lot like the way in which Meet Edgar allows you to set posts to be scheduled at certain times of day based on certain categories. It is used by me for Twitter and Facebook.
If you are currently using a tool like Meet Edgar and want to Reduce costs, then consider Agorapulse’s evergreen content feature instead (and you have the bonus of all the other Agorapulse attributes ).
Here are a Couple of things Agorapulse for repeated, content that is queued.
Setting Your Queue Categories Up Is Super Easy.
With Agorapulse it is super easy to set up and name Your queue add your program for articles to be printed on, and catogories. Then the process of adding content is extremely intuitive. As you can see, it is a slick dashboard (the consumer experience is awesome).
Firstly, put up your articles and You Have to name Classes (all colour-coded and prepared for action!) .
Setting up your categories is simple… and color-coded!
When You’ve set up your categories, all you have to Do is add instances such as this, to the program.
Then I need to include amazing content to each of the category queues!
Easily Preview Content For Each Social Network.
Agorapulse gives You a handy visual/image preview of the post, to show you how it will appear on the newsfeed of the platform when you print it, you choose.
Choose to Schedule your posts or add every post to the Queue of your choice. This component is simple, as you’ve already set your queue up in Measure one. Your Queue, full of articles (and prepared to go) will look something like this.
After a post is published, It Is Going to return to the Bottom of the lineup, waiting to be queued again.
Aside from utilizing the queue function for repeated Content, you might decide to either.
- Add a post to the program as usual or
- Repeat your post a certain number of times (once you do this you may set the minimum amount of days between repetitions of this post). Be aware that you can accomplish this for Facebook but you have to know about the Twitter rules from duplicate content — see below.
You Can Pause The Queue (Quickly, And At Any Time).
I love that Agorapulse has included a pause button. For some reason it’s not great time to post or When a natural disaster is, it is easy to pause the queue with one click.
Maybe You want to pause a seasonal lineup of posts At Christmas… it is simple with the pause button!
Meet it was something and Edgar has a pause button That I actually wished to see that I chose to replace it with. I asked Agorapulse to add one and they did (they constantly listen — never be afraid to mention tips or provide feedback!) .
Use The Queue Function
The queue function can be useful for announcing Events like a Facebook Live (if you hold them to a weekly or regular basis). Share your content that needs to go out in a queue at a specific time of the week. I’d advise that the posts a little change to keep the content fresh and.
Twitter And Agorapulse
Twitter posted about new Guidelines or”rules” for repeated or replicate content in February 2018. You may read about it here.
The principles Aren’t Really new as discussed in this post by Agorapulse’s CEO Emeric Ernoult. It’s just that now they are currently making a larger point of saying they will be enforced by them.
Fundamentally this mean that we can Simultaneously post equal or similar articles . This also applies to duplicate content.
Let us take a look Twitter with Agorapulse while complying with the principles, so the rules are complied with by you once you draft an image like you to post to Twitter.
Notice that you can elect to to queue or schedule Your post to Twitter. Here’s where we need to consider Twitter’s rules and comply with them. You can do this a couple ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content To Twitter Accounts
If you look closely At the picture above, you will see that Agorapulse blocks my ability to place duplicate content to over a few of my Twitter accounts. The instrument recognises that I am submitting to Twitter! This helps make sure I adhere to Twitter’s guidelines.
Content Demo Tips
This is the way I use Agorapulse to save me loads of Time and stay out of Twitter Jail. Together with Agorapulse, you have two choices for repeating a hyperlink.
- It is possible to opt to Schedule your post once (or more than once if you change it). Just put in your post to do so, then pick the date and time you want it to head at. If it’ll be printed more than once, you’ll need to edit the replicated or duplicate tweets so that they’re not”duplicate” content. More of that is under.
- You can opt to Queue your post once or more than with variations. Agorapulse recommends this. When you are queueing content for Twitter, make sure that you don’t choose the option to”re-queue multiple occasions.” This is where you’d end up in breach of the rules of Twitter, although you can use this feature for other platforms. While I decide to do it this way, I make sure it’s a special place, then add it on the top or bottom of the queue (ie I choose”queue alongside” or”queue last”).
Advanced Scheduling is also used by me to Publish 1 tweet, then set that tweet to repeat a specific number of times. Below, I have set it to post than every 7 Days, and up to 6 repeats. Don’t forget to edit the repeats!
I could see, After I schedule the 6 x repeats Those articles in my schedule. I’d go in and alter them to hashtags, emojis, pictures or new text. Do this do not do it or you will forget.
Note. It is Ok if the connection stays the same when you edit your articles. It is the text that you have to change each time.
I had been utilizing Advanced Scheduling in this manner For a while today to post fresh content — well before the new”principles” were announced. I love to mix up it and it’s better for involvement.
Do not forget Bulk Upload! Agorapulse also permits you to bulk upload around a 100 parts of content simultaneously using a CSV file. Your photos are included by this and also can incorporate content from any RSS feed! You can even use this to curate content and save hours!
What is Coming For Queued Content?
The staff at Agorapulse is functioning on a Tool to produce people tweets’ variations, so we play nice with Twitter and can still get out content fast. This will be new functionality that will enable us to repeat our tweet variations in the one simple interface. I am awaiting it. I am sure it’s going to be a timesaver! Is Social Media A Good Marketing Tool
Team Communication and Delegation
As easy as Agorapulse would be to utilize, you Don’t need to do all the checking and involvement yourself… It’s a fantasy for delegation.
If you are a member of Agorapulse’s Large level Account (beginning at $199 per month), then it’s possible to update to team approval whereby you are able to assign tasks and approve messages across multiple staff members.
This is very good for customer support brilliance.
If you are a group that is growing, this feature is a good One to upgrade to.
Oh and guess what? Comments and teamwork happens in Actual time. So if Jess and Joe are online at the exact same time working on the account, there will not be double-up. You can see exactly what your team is doing in real time.
Posting To Instagram
Agorapulse is A proud Instagram spouse. This suggests that they are among the tools to acquire entry to the API to allow of Instagram!
If you have one of the business accounts with Agorapulse you can now auto-schedule to Instagram. This usually means you can now organize your articles beforehand and click on to post in your telephone whenever you are ready OR you can auto article.
Just make sure that you don’t forget to participate if You autopost….posting is just a part of the procedure. You need to follow up on replies and comments.
I believe that Agorapulse is the only tool Offers both scheduling and auto-scheduling to Instagram as well as reporting and monitoring… so it’s a win-win-win if you have a business account. Are a fee!
All you need To do would be.
- Download the Agorapulse app and hook up your Instagram account.
- On Your program or desktop, schedule your Instagram article (add picture and caption) then schedule the time and date that you need to print it. You can choose to switch on Auto-scheduling or you’ll be able to use the program to link through to Instagram and post the image.
- If you post manually, will receive a notification via your mobile program when it is time. Simply click”Publish” and you will be changed through to the Instagram program.
- Article as you would normally on Instagram. Your copy/description is going to be copied and you need to paste it into the Instagram app. Check you have hashtags additional as necessary and you’re ready to go!
Again, I am impressed that Agorapulse has Added another feature that would require us to use the feature and another tool makes it even better. Bringing these tools collectively saves time AND money and is a reason why I adore Agorapulse for Social Media Management.
Responding To Ad Remarks
Here’s where we get to Some features that are for the degree of membership Agorapulse.
The capability to respond to ad comments Starts at Medium Level of Membership (starting at $99 per month)
With opinions on ads is difficult for keeping up Facebook and Instagram ads. Agorapulse lets you see them and engage with them easily and pulls in the ad comments to your inbox.
If advertisements run and know what it is like to keep up With the comments (such as the spam), then you’ll know that this purpose is bliss for advertising managers and page admins. Bliss. Is Social Media A Good Marketing Tool
Bonus Free Tools
You can also take Advantage of those tools on their site.
- A Facebook Page Barometer — to test your engagement, and to see how well your lover fares against your peers.
- A Twitter Analytics Report Card — to compare multiple webpages accounts, see how you perform against the competition and quantify your Twitter functionality, right now
If you really want one Reason to test out Agorapulse then here it is.
It is affordable.
They have some of the best pricing of any of those Social media management tools.
Prices start at $49 each Month for small/solo businesses with increasing costs for enterprise, large and medium companies. You will find out more about pricing here.
I’ve A hunch that as soon as you check out Agorapulse for social media direction, attempt Some of the free tools and take the free trial to get a spin, you’ll be hooked as I am.