Background Is Hubspot Social Media Management Tool
You will find Many social media management programs, but one stands out among the audience more and more every year — Agorapulse. I’ve utilized Agorapulse for Social Media Management for a couple of decades now, and I love it. In this article I share 12 Reasons Why I love Agorapulse for Social Media Management and why you will too. Is Hubspot Social Media Management Tool
There are many social media management applications that Deserve a mention here. I have used many of these at one time or another, including Hootsuite, Sprout Social, and Buffer.
I won’t go into their features . They are Solid choices.
However, I changed to Agorapulse a few years ago It and now has been my No 1 choice to social media management since that time. You may read about some of the feature comparisons between Agorapulse and other platforms here.
However, for the purposes of This post, I wish to focus on Agorapulse so it is possible to consider it as a tool in your toolbox.
It could literally be the main tool in Your arsenal! Agorapulse is kind of like a Swiss Army knife of social media management.
It will not have extraneous features That you never use, making you think”what is that used for?” . It is sensible, no-fluff and super easy to use.
Dare I say, it’s even enjoyable (but we will get to that). Let us take a look at 12 reasons why I adore Agorapulse for social media direction!
12 Reasons Why Agorapulse Kick Ass For Social Media Management
Oh and Before I start… I should mention that I don’t always use EVERY single function at the exact same moment. I do use a couple of tools for some purposes. But I love that Agorapulse has a package of features that do cover the majority of your social media marketing requirements.
In fact Have been moving a lot of the attributes I use on programs over to Agorapulse. It’s difficult not to wish to stay”in” this instrument since it is so user-friendly and enjoyable to use. I have taken on a brand ambassador role with Agorapulse considering writing this article. The post was updated but my real love with this particular tool and the fact I can’t do without it in my arsenal hasn’t changed.
The Agorapulse Culture And Team
Let’s start here. Because with this, the Remainder of the things that I love about Agorapulse mean nothing.
Customer support is at the core of business Agorapulse. If their clients are happy and utilizing their tool in the best possible way, (and they receive results), then everything falls right into place. Their team concentrates than anything else.
Agorapulse also listens To clients about what works, what needs improving and what they are able to build. You are not only a client but part of a company where your voice will be heard. In fact, many of the present features that I am going to talk about came out of client testimonials and feedback.
Caring about customers Is why Agorapulse has shot up the ranks as among the social media management programs with all the reviews and customer satisfaction. Is Hubspot Social Media Management Tool
I’ve all summarized 12 reasons why I like Agorapulse Below, but let us begin with a video summary of the current (awesome) upgrade — then I’ll break down the key features. There’s a lot to like.
Impressive, right? Let us jump in and take a Closer look at the features of Agorapulse.
Easy Publishing And Scheduling
Now that We’ve covered off to the all-important Purpose of participation (which is why I love Agorapulse the most), let us take a peek at scheduling and posting.
Just as a publishing Tool goes, Agorapulse is one. It is a cinch to post to Twitter, LinkedIn, Facebook and Instagram (and they have the newest auto-posting work for Instagram as a formal Instagram Partner).
You can customise the posts to match each platform. As it is super intuitive to use, I don’t even need to go into detail about it . You, (like me) should have the ability to work out how to schedule an easy post, easily and without education.
Scheduling is simple with Agorapulse! I could.
- Publish instantly
- Queue my article (more of that later)
- Schedule the article in the future for time and a specific date.
It’s also super easy to schedule exactly the same post to Go out on different platforms, on various occasions, while being optimised for those platforms (changing the text or image size).
One feature I particularly like is the ability to Type”@” and the title of the consumer and Agorapulse will bring up the probable accounts you can pick from on Twitter and Facebook. See Agorapulse suggests accounts when I start entering their company name.
This helps you to tag pages and profiles quickly And saves you time searching to include.
You can even schedule to LinkedIn.
Easily print to LinkedIn with Agorapulse
We’ll get to Instagram in a minute, but for now, Please know that publishing your content and scheduling in advance on Agorapulse is simple! And as I said, it is also possible to currently auto-post into Instagram with Agorapulse since they are an official partner and have access to that new attribute via Instagram’s API.
Oh and they have a pretty calendar view That means you are able to see all your posts ready to go across the programs.
And it’s color coded for people like me who need That amount of visual organisation. Winning!
There is nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike a few other social media management applications, Agorapulse mentions and has 1 pillar for me to respond to notifications.
To me, that is”one task” to finish each day. And it is actually almost enjoyable to clear out my inbox.
It’s focused, it’s easy and it is simple to Use, so you won’t miss a mention!
- Your accounts Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where each of the articles you need to review or respond to can be found). Your inbox items are emphasized as items.
- Tabs for Publishing Listening, Fans and Followers, and Reports.
- An area for engagement in which you engage and respond via retweets enjoys or replies.
You can click on a user’s profile to enlarge it. You will then see all the information that you need — right within Agorapulse (including any previous interactions).
Expand an individual profile to realize your history!
If you have a just one click and you can see History with the conversations and the consumer you have had before. This means you can give the people the ideal care at the perfect moment.
Let us break this down a little more…
I can certainly see how many mentions and DMs I have In my inbox. If I am looking at this tweet from Ravi, I can see just how many tweets I have to review and that I can review or respond to his tweet. It’s the exact same for other channels — your engagement all is in one place.
Never skip a mention on your inbox!
I know my inbox Is not empty in this screenshot. When I’ve finished writing this post but it will be! I do not always get to inbox zero daily however I get there often enough to LOVE that”Congratulations” display!
It’s easy to check all your own references. You can Filter by message or mention type as follows.
Then only review the articles you’ve responded to or dealt with. Once you reply to a post, it is automatically marked as reviewed.
Or You Just click on a post replying.
I could select To answer (or reply from DM), review the article, assign it to get someone else (more of that later), retweet it or”just like” the article — all from within precisely the exact same dashboard place on Agorapulse.
Choose how the mention procedure or will participate or message.
It’s if I switch to Instagram, by Way of Example similar. I am able to view all my current engagement, I can expand on articles or see information about a user. I can follow and unfollow. Is Hubspot Social Media Management Tool
Easily switch between accounts and platforms to Keep up with participation!
Being able to see ALL of your remarks is handy on Instagram, in which you usually can see the last 50 mentions on your own feed. It’s not possible to keep up with mentions if you have a number of followers. Agorapulse alters that which is enormous for brands and influencers.
Excited? Now you can participate your with ALL Mentions if you are a bit late getting to them.
And Needless to Say, I could also easily engage by Switching to Facebook.
Note. You’re able to engage on Facebook, Twitter, Instagram and YouTube although maybe not LinkedIn at this point (you can only print to LinkedIn.
Agorapulse keeps all of my engagement in one place.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Finest Advocates
When it comes to social media it’s not about Collecting followers. It’s about participating with them.
As I shared above, Agorapulse enables me to Easily monitor and participate with my very best advocates using the”Fans and Followers” feature. From within your Twitter account, you click “Fans and Followers” and then filter your search under”All”,”Favorites” or”Top” users according to below.
In this case I hunted on my top 100 users below “TOP”.
You can add profiles and a star to “favorite” people you would like to follow carefully in Agorapulse. This way, you’ve got their posts easily accessible in their very own thread! It’s easy to engage with them and retweet their content!
You’ll also see positions for your following in only About each profile perspective on Agorapulse.
- Engaged — the individual has said you (directly, or via a reply to a dialogue ) or delivered you a DM.
- Ambassador — this individual has retweeted posted or you links.
- Influencer — this person is often retweeted (over 20 times throughout the previous 30 days).
In the case of Nicky, she is all 3 with respect to my @sociallysorted Twitter accounts. Nicky is somebody I should be participating with (and I do! ) ) .
On Facebook, this Function shows you who’s mentioned your webpage, and how many times they have liked and commented or delivered a message, as well as their last interaction with you. It is also possible to prohibit them from your page from inside Agorapulse, but I hope that happens!
On Instagram you Will see who’s left comments on your post, their complete followers/followed counts and you can trace or unfollow from within Agorapulse.
These metrics give you a clear image of who Follows you, promotes you and engages with you the most.
- Setup custom classes of followers inside Agorapulse’s dashboard
- Search on each of their interactions
- Search in their messages, and
- Add private notes.
When you have All This info you can use It to engage in communication with those people — maybe reach out to thank them surprise and pleasure them! Is Hubspot Social Media Management Tool
Advanced Tracking, Reviews And search
Think of Agorapulse as your personal Private investigator. You can use the Monitoring function on Instagram to.
- Hashtag that is perform hunts.
- Location that is perform searches.
What’s so great about this? It opens up a whole new World of possibility for finding (and joining) conversations around any subject you like (including your manufacturer ).
The potential for businesses is huge Especially tourism.
When it comes To reports, Agorapulse actually shines. With one click you can make a report that is easy to decipher and easy to create. GREAT for showing customers!
Agorapulse Reports help you to break down your Audience in a means which makes sense.
The reports can help you find a range Information such as.
- Your best performing articles (ie posts, tweets etc) based on participation and attain
- Evolution metrics over time. Agorapulse provides a reading re if a metric is decreasing or increasing over a period to you and compares metrics over time.
- Community management data such as reaction time and response rate
- Benchmarking your Facebook Page against competitors
Your best performing content is easily analysed and Presented in report form. You can also download it as a csv file to show it to that the people/clients/team that must see the most.
For social media managers and agencies that this is Huge, as it allows you to supply easy-to-read data to your clients.
It is also possible to take a glance!
Just about everybody I know who uses Agorapulse for Social media direction raves about the accounts. They are pretty special;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is like Heaven to me. Agorapulse describes it as being in a position to”tag, bookmark, hide, delete or assign content… while you sleep”. using Moderation Rules all.
Where the I love this role on Twitter Auto-thankyous, Auto-engagements and Auto-DMs drive me bat-shizz mad.
With Agorapulse I will deal with them Ways.
- Therefore I really don’t see most of them I will filter my DMs. This is where the magic occurs. You can set up filters to weed out”many” of the bad DMs. Not all (sigh) but many.
- I can filter my feed by DMs or Mentions. I visit DMs and clear them out fast. To be honest I get numerous DMs that are spam these days, it’s hard not to miss the good ones. Automobile DMs have made DMs useless to me, which is a real shame.
Moderation and filtering works for all accounts Types but I mainly use it for Twitter to”markers as reviewed” all of the Auto DMs which come through saying”thanks to after”.
It filters out The auto-DMs, and yes I’m sad that it catches some real ones also, but you have to pick your battles!
And the moderation rules are not merely about spam. You can use them in many ways to
- Filter out content to be responded to. Perhaps you wish to have all the posts featuring a hashtag to be tagged in a way that is certain — so you’re able to respond to them.
- Filter those individuals that are SUPER out and post all the time so that you don’t need to observe every Tweet in Agorapulse — only repond to them occasionally or natively in Twitter.
- Create custom tags such as remarks and tweets so it is possible to categorize and search on them afterwards!
- Create customized searches for key words which you want to monitor
- In case you’ve got one of those”big” amount accounts (greatest for smaller agencies) you can have posts delegated to a team member (see 11 below).
Basically the moderation function is just another Bonus reason to consider Agorapulse for social media direction.
A Killer Mobile App
If you are around and out And you will need to clean your inbox, the Agorapulse program is.
It’s accessible on iOS and Android and it is super slick to use. I often prefer using the app vs desktop to process my inbox since it is really simple to review and procedure mentions and messages. Is Hubspot Social Media Management Tool
Agorapulse’s lineup feature allows you to publish Your articles on a repeated, evergreen basis using smart categories — much like the manner by which Meet Edgar permits you to set posts to be scheduled at certain times daily based on particular categories. I use it to Facebook and Twitter.
If you are using a tool and Need to Reduce costs, then consider Agorapulse’s evergreen content feature instead (and you have the bonus of all the additional Agorapulse features).
Here are a Couple of things Agorapulse for repeated, content that is queued.
Setting Your Queue Categories Up Is Super Easy.
With Agorapulse it simple to set up and title Your queue add your program to get posts to be published on, and catogories. Then of adding content, the process is extremely intuitive. As you can see, it’s a slick dash (the consumer experience is amazing ).
Primarily, put up your articles and You Have to name Categories (all colour-coded and prepared for action!) .
Setting up your categories is simple… and color-coded!
All you have to When You’ve set up your categories Do is add instances such as this, to the schedule.
Then I Want to include content that is awesome to each of the category queues!
Easily Preview Content For Each Social Network.
Agorapulse provides You a preview of the post, to show you how it’ll look on the newsfeed of the platform you select when you print it.
Choose to Schedule your articles to a time slot, or include every post to the Queue of your selection. As you set up your queue in Step one, this part is easy. Your Queue, filled with posts (and prepared to go) will appear something like this.
Once a post is published, It Is Going to return to the Bottom of the queue, waiting to be queued again.
Aside from utilizing the queue function for perennial Content, you might even choose to .
- Add a post to the schedule as usual or
- Replicate your article a specific number of times (when you do so you may place the minimum amount of times between repeats of this article ). Note you could do this for Facebook but you have to be aware of the Twitter rules from content — see below.
You May Pause The Queue (Instantly, And At Any Time).
I Really like That Agorapulse has added a pause button. It’s not great timing to post or When there is a catastrophe, it is easy to pause the queue.
Maybe You need to pause a seasonal queue of articles At Christmas… it is simple with the pause button!
Meet it was something and Edgar has a pause button I really wished to see in almost any tool which I opted to replace it with. I requested Agorapulse to include one and they did (they constantly listen never be reluctant to mention suggestions or provide feedback!) .
Use The Queue Function To Announce Facebook Lives
The function can be for announcing handy Events such as a Facebook Live (if you hold them to a weekly or regular basis). Share your articles that must go out at a certain time of the week in a queue. I would recommend the posts a little vary to keep the content fresh and more eye-catching.
Twitter And Agorapulse
Twitter posted about fresh Guidelines or”rules” for repeated or duplicate content in February 2018. You can read about it here.
The principles are not Fresh as discussed by Agorapulse’s CEO Emeric Ernoult. It is just that they are making a point of saying they will apply them.
Fundamentally this mean that we can Post articles that is equal or similar to multiple accounts. This applies to replicate content.
Lets’s take a look at how you can still post to Twitter with Agorapulse while complying with the rules, so you comply with the rules, when you draft a picture similar to this one to post to Twitter.
Notice You Could elect to queue or program Your article to Twitter. Here is where we have to consider Twitter’s rules and comply with them. You can do this a couple of ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content To Twitter Accounts
If you look In the picture above, you’ll realize that Agorapulse blocks my ability to place replicate content to over one of my Twitter accounts. The instrument recognises that I am submitting to Twitter! This helps make sure Twitter’s guidelines are adhered to by me.
Content Variation Tips
This is the way I utilize Agorapulse to save me loads of Time and stay out of Twitter Jail. With Agorapulse, you have two choices for replicating a hyperlink.
- It is possible to choose to Schedule your article once (or more than once if you change it). Simply put in your post to do this, then choose the date and time you would like it to head out at. If it’ll be printed more than once, you will need to edit the repeated or duplicate tweets so that they’re not”replicate” content. A lot of this is below.
- More than once with variations or you can choose to Queue your post once. Agorapulse advocates this. When you are queueing articles for Twitter, make certain that you don’t choose the option to”re-queue multiple times.” This is where you would wind up in breach of the rules of Twitter, although you can use this attribute for some other platforms. While I choose to do it this way, I make sure it’s a special post, then add it to the top or bottom of this queue (ie I choose”queue alongside” or”queue last”).
Advanced Scheduling is also used by me to Publish one tweet, set that tweet. Below, I’ve set it to article than every 7 Days, and up to 6 repeats. Don’t forget to edit the repeats!
After that the 6 x repeats are scheduled by me, I can easily see Those articles in my schedule. I’d go directly in and change them to hashtags, emojis, images or text that is new. Do this immediately — don’t do it or you may forget.
Note. It is Ok when you edit your articles, if the connection stays the same. It’s the text that you need to change each time.
I had been utilizing Advanced Scheduling in this manner For a little while now to post fresh content well ahead of the new”principles” have been announced. I love to mix it up and it is better for involvement.
Don’t forget Bulk Upload! Agorapulse also allows you to bulk upload up to some 100 parts of content simultaneously by using a pre-populated CSV file. This also can incorporate content and includes your photos! You might use this to curate content from other sites and save hours!
What is Coming To Queued Content?
The team at Agorapulse is currently functioning on a Tool to produce the variants of tweets more easy for people, therefore we can still get content out and play fine with Twitter. This will be new functionality that will enable us to replicate our tweet variations quickly — all in the one simple interface. I am awaiting it. I am convinced it will be a timesaver! Is Hubspot Social Media Management Tool
Team Communication and Delegation
As easy as Agorapulse would be to use, you Don’t have to do all the checking and engagement yourself… it is a dream for delegation.
If you are a member of Agorapulse’s Large level Account (starting at $199 per month), then you can upgrade to staff approval whereby you can assign tasks and approve messages across multiple team members.
This is GREAT for customer service brilliance.
If you are a team that is growing, this attribute is a good One to update to.
Oh and guess what? Teamwork and comments occurs in Actual time. If Joe and Jess are online at precisely the same time working on the accounts, there won’t be double-up. You can see what your staff is currently performing in real time.
Posting To Instagram
Agorapulse is A proud spouse that is Instagram. This suggests they are among the tools to get entry to the API to allow auto-posting to Instagram which is HUGE of Instagram!
If you have one of the business accounts with Agorapulse you can into Instagram. This usually means that you can now plan your articles beforehand and click on to post in your phone whenever you are ready OR you can auto article.
Just make sure that you don’t forget to participate You autopost….posting is just a part of the procedure. You have to follow up on answers and comments.
I believe that Agorapulse is the instrument which Provides both scheduling and auto-scheduling to Instagram as well as monitoring and reporting… so it is a win-win-win in case you’ve got a company account. Are a fee!
All you need To do would be.
- Download the Agorapulse program and hook up your Instagram account.
- On Your app or background computer, schedule your Instagram article (add photo and caption) then schedule the time and date that you want to publish it. You can choose to switch on Auto-scheduling or you can use the app to connect through to Instagram and post the picture.
- When it’s time if you post will receive a notification through your cellular app. Simply click”Publish” and you’ll be changed through to the Instagram program.
- Post as you would ordinarily on Instagram. Your copy/description will be copied and you need to glue it. Check you are good to go and you have hashtags additional as necessary!
Again, I am super impressed that Agorapulse has Added another feature that would normally require us to utilize another tool and the newest auto-post attribute makes it even better. Bringing these tools collectively saves time AND money and is a key reason why I love Agorapulse for Social Media Management.
Responding To Advertisement Comments
Here’s where we get to Some features that are for the higher degree of membership on Agorapulse.
The capability to respond to ad comments Starts at Moderate Level of Membership (beginning at $99 per month)
Keeping up with comments on advertisements is hard for Equally Facebook and Instagram advertisements. Agorapulse lets you see them and participate with them and pulls from the advertisement comments.
If you run ads and know what it’s like to keep up With the remarks (including the spam), then you will know that this function is bliss for ad managers and page admins. Bliss. Is Hubspot Social Media Management Tool
Bonus Free Tools
You can also take Advantage of these free tools on their site.
- A Facebook Page Barometer — to see how well your fan fares and to test your engagement.
- A Twitter Analytics Report Card — to compare multiple webpages accounts, see how you perform against the competition and measure your Twitter performance, right now
If you really need one More reason to check out Agorapulse then here it is.
They have some of the best pricing of some of the Social media management applications.
Prices start at $49 per Month for small/solo companies with costs for large, medium and enterprise companies. You can discover more about pricing here.
I have A hunch that as soon as you check out Agorapulse for social media direction, attempt Some of their free tools and choose the free trial for a spin, you’ll be hooked as I am.