Introduction Is Hubspot A Social Media Management Tool
There are Many social media management tools, but one stands out among the audience more and more every year — Agorapulse. I’ve utilized Agorapulse for Social Media Management for a few years and I love it. In this post I share 12 Reasons Why I love Agorapulse to Social Media Management and you will also. Is Hubspot A Social Media Management Tool
There Are Lots of social media management applications that Deserve a mention here. I’ve used many of these at one time or another, including Sprout Social, Hootsuite, and Buffer.
I will not go into their features here. They are Solid choices.
But I changed to Agorapulse a Couple of Years ago It and Today has been my No 1 choice for social media management since that time. You can read about some of the feature comparisons between Agorapulse and other platforms .
But for the purposes of This informative article, I want to focus on Agorapulse so you can consider it.
It could literally be the main tool in Your arsenal! Agorapulse is sort of like a Swiss Army knife of social media direction.
It will not have features You never use, making you think”what’s that used for?” . It’s sensible, no-fluff and super simple to use.
Dare I say, it is even enjoyable (but we will get to this ). Let us take a look at 12 reasons why I adore Agorapulse for social media direction!
12 Reasons Why Agorapulse Kick Ass For Social Media Management
Oh and Before I start… I must mention that I don’t necessarily use each and every function at the same time. I do use a couple of different tools for some purposes. But I really like that Agorapulse has a suite of features that really do cover most of your social media advertising requirements.
In fact, I Have been slowly moving lots of the features I use on other programs over to Agorapulse. It’s hard not to wish to remain”in” this instrument since it’s so user-friendly and fun to use. I also have taken on a new ambassador part with Agorapulse since writing this post. The post has been updated but my genuine love for this tool and the fact that I can’t do without it in my arsenal hasn’t changed.
The Agorapulse Culture And Team
Let us begin here. Because with this Remainder of the things I love about Agorapulse imply nothing.
Customer support is at the core of business Agorapulse. If their customers are happy and using their instrument in the best possible manner, (and they get results), then everything falls right into place. Their staff focuses on customer experience more.
Agorapulse also stinks About what works, what needs improving and what they are able to build next. Thus, you are not a customer but a part of a business. In reality, many of the features that I am going to talk about came out of customer testimonials and opinions.
Caring about clients Is why Agorapulse has taken up the rankings as one of those social media management tools with the reviews and customer satisfaction. Is Hubspot A Social Media Management Tool
I’ve outlined all 12 reasons why I love Agorapulse Below, but let’s begin with a video overview of their current (awesome) update — then I will break down the key features. There is a lot to enjoy.
Impressive, right? Let’s jump in and choose a Closer look at the qualities of Agorapulse.
Easy Publishing And Scheduling
Now that we have covered off to the all-important Purpose of engagement (that is why I love Agorapulse the most), let’s take a peek at scheduling and posting.
As far as a publishing Tool goes, Agorapulse is one of the easiest I’ve used. It is a cinch to post to Twitter, LinkedIn, Facebook and Instagram (plus they have the new auto-posting function for Instagram as an official Instagram Partner).
You can easily customise the posts to match each platform. I most likely don’t even have to go into detail about this , as it is super intuitive to use. You, (like me) need to have the ability to work out how to program a simple post, readily and without education.
Scheduling is simple with Agorapulse! I can.
- Publish instantly
- Queue my post (more of this later)
- Schedule the post in the future for time and a particular date.
It’s also super easy to schedule exactly the Exact Same post to Go out on different platforms, on different occasions, while being optimised for all those platforms (changing the text or image size).
1 feature I especially like is the ability to Kind”@” and the name of the user and Agorapulse will bring up the probable accounts you can choose from on Twitter and Facebook. Notice how Agorapulse suggests additional accounts once I begin entering their business name.
This helps you to label pages and profiles fast And saves you time looking for the right folks to add.
You could even schedule easily to LinkedIn.
Print to LinkedIn with Agorapulse
We’ll get to Instagram in a moment, but for now, Please be aware that publishing your content and scheduling in advance on Agorapulse is super simple! And like I said, you can also currently auto-post to Instagram using Agorapulse since they are an official partner and also have access to that new attribute via Instagram’s API.
Oh and they have a Fairly calendar view too, That means you can see all your articles ready to go across all the programs.
And it is color coded for folks like me That additional level of organisation. Winning!
There is nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike some other social media management applications, Agorapulse has just one column for me to respond to mentions and notifications.
To me, that is”one job” to finish each day. And it is actually almost enjoyable to clean out my inbox.
It’s focused, it is simple and it is super easy to Use, so you won’t miss a mention!
- Your accounts on Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where each of the articles you will need to review or respond to can be found). Your inbox items are highlighted To Inspection for every stage as items.
- Tabs for Publishing, Listening, Fans and Followers, and Reports.
- An area for participation in which you respond and participate via retweets enjoys or responses.
You can click on a user’s profile it. You’ll then see all the info that you need — right within Agorapulse (including any previous interactions).
Expand your history to be seen by a user profile!
Just one click and you can see if You’ve Got a History with the conversations and the consumer you have had before. This means you can provide the ideal people the ideal care at the moment.
Let us break this down a little more…
I can see how many cites and DMs I have Inside my inbox. If I am looking at this tweet from Ravi, I will see just how many tweets I must review and that I can review or react to his conversation. It’s the same for channels — your engagement all is in 1 place.
Never skip a mention in your inbox!
I know my inbox Is not empty in this screenshot. When I have finished writing this post but it’s going to be! I don’t always get to tune zero daily however I get there often enough to LOVE that”Congratulations” display!
It’s easy to check of your mentions. You can Even filter by mention or message kind as follows.
Then simply review the posts you’ve responded to or dealt with. As soon as a specific post is replied to by you, it is automatically marked as reviewed.
Or you simply click on a place replying.
In the case from Nicky, I could select To answer (or reply by DM), review the article, assign it to get someone else (more of that later), retweet it “just like” the article — all from within the same dashboard area on Agorapulse.
Choose how the mention process or will participate or message.
It’s, if I change to Instagram, by Way of Example similar. I am able to view all my current engagement, I see more info or can enlarge on posts. I unfollow and may follow. Is Hubspot A Social Media Management Tool
Switch between programs and accounts to Keep up with participation!
Being able to see your comments ALL are handy on Instagram, where you can only see the past 50 mentions on your own feed. It is not possible to keep up with mentions if you have a large number of followers. Agorapulse changes that which is huge for brands and influencers.
Excited? You Can now engage your with ALL Mentions, even when you are getting to them.
And of course, I can also engage by Switching to Facebook.
Note. You’re able to engage on Facebook, Twitter, Instagram and YouTube but maybe not LinkedIn at this stage (you can only publish to LinkedIn.
Agorapulse retains my engagement in one place all.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Finest Advocates
When it comes to social media it’s not about Collecting followers. It’s about engaging with them.
Like I shared previously, Agorapulse allows me to Easily track and participate with my best advocates using the”Fans and Followers” feature. From in your Twitter accounts, you click on”Fans and Followers” then filter your search under”All”,”Favorites” or”Top” users as per below.
In this scenario I hunted on my top 100 users below “TOP”.
With favorites you can add a celebrity to “favorite” people that you want to follow carefully in Agorapulse. In this manner, you have their articles readily accessible in their own thread! Now it’s easy retweet their articles and to engage together!
You see rankings for the following in only About each profile perspective on Agorapulse.
- Engaged — the individual has mentioned you (directly, or via a reply to a dialogue ) or delivered you a DM.
- Ambassador — this person posted links or has retweeted you.
- Influencer — this individual is frequently retweeted (more than 20 times during the previous 30 days).
In the situation of Nicky, She’s all 3 with respect to my @sociallysorted Twitter accounts. Nicky is someone I should be participating with (and I do! ) ) .
On this, Facebook Function shows you who has mentioned your webpage, and the number of times they have enjoyed and commented or sent you a message, as well as their last interaction with you. You can ban them from inside Agorapulse, but I expect that happens infrequently!
On Instagram you Will see who has left comments their complete followers/followed counts and you can trace or unfollow from inside Agorapulse.
These basic metrics give you a clear picture of who Follows you, promotes you and engages with you the maximum.
- Set up custom groups of followers within Agorapulse’s dashboard
- Search on all their interactions
- Search in their own messages, and
- Add personal notes.
When You’ve Got all It to engage in communication with those people — maybe reach out to them to thank them surprise and pleasure them! Is Hubspot A Social Media Management Tool
Advanced Monitoring, Search And Reports
Consider Agorapulse as your personal Private investigator. You can use the Tracking function on Instagram to.
- Perform hashtag searches.
- Location that is perform hunts.
What is so great? It opens up a whole new World of possibility for locating (and linking ) talks about any subject you like (including your brand).
The Capacity for location-based businesses is enormous With this attribute, especially tourism.
When it comes To reports, Agorapulse really shines. With one click you can create a report that’s simple to create and not difficult to decode. Ideal for showing customers!
Agorapulse Reports help you to break your down Audience in a means which makes sense.
The reports can also help you locate a range Information such as.
- Your best performing content (ie posts, tweets etc) based on participation and attain
- Evolution metrics with time. Agorapulse automatically compares metrics and provides a reading re if a metric is increasing or decreasing over a time to you.
- Community management data such as response time and response rate
- Benchmarking your Facebook Page against competitors
Your content is easily analysed and Introduced in report form. You may download it as a csv file to show that the people/clients/team that needs to view it the most.
For social media supervisors and agencies that this is Huge, as it allows you to supply easy-to-read data to your clients.
It is also possible to have a peek at your competition!
Just about everyone I know who uses Agorapulse to get Social media management raves about the accounts. They’re fairly special;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is like Heaven to me. Agorapulse explains it as being able to”tag, rename, conceal, delete or delegate articles… while you sleep”. All by using Moderation Rules.
In which the, I love this role on Twitter Auto-thankyous, Auto-engagements and Auto-DMs drive me bat-shizz mad.
With Agorapulse I can deal with them in 2 Manners.
- I will filter my DMs therefore I really don’t see most of them. This is where the magic occurs. You can set up filters to weed out”many” of those lousy DMs. Not all (sigh) but many.
- I can filter my feed by Mentions or DMs. Clean them out fairly quickly and I usually go to DMs. To be honest I get so many DMs which are spam nowadays, it is hard not to overlook the good ones. Automobile DMs have made DMs useless to me personally, which is a true shame.
Moderation and filtering works for all accounts Types but I mainly use it for Twitter to”markers as reviewed” all the Auto DMs which come through saying”thanks for after”.
It filters out The auto-DMs, and yes I’m sad that it catches some real ones as well, but you have to pick your battles!
Along with the moderation rules are not merely about spam. You can use them in many ways to
- Filter out content to be responded to. Perhaps you wish to have all of the articles featuring a specific hashtag to be tagged in a manner that is specific — so you can respond to them later.
- Filter out those people that are SUPER participated and post all of the time so you don’t need to see every Tweet at Agorapulse — just repond to them occasionally or natively in Twitter.
- So it is possible to categorize create customized tags for comments and tweets and search on them!
- Create custom searches for keywords that you need to monitor
- In case you have one of those”large” amount accounts (greatest for smaller agencies) you can have articles assigned to a group member (see 11 below).
Fundamentally the moderation function is another Bonus reason to think about Agorapulse for social media direction.
A Killer Mobile App
If you are around and out And you need to clean your inbox, the Agorapulse app is.
It’s available on Android and iOS and it’s super slick to use. I often prefer using the app vs desktop computer to process my inbox as it is so simple to review and procedure messages and mentions. Is Hubspot A Social Media Management Tool
Agorapulse’s queue feature allows you to publish Your content on a replicated, evergreen basis using intelligent categories — much like the manner by which Meet Edgar permits you to set articles to be scheduled at certain times of day based on particular categories. It is used by me for Facebook and Twitter.
If you Need to and are currently using a tool such as Meet Edgar Reduce costs, then consider Agorapulse’s evergreen content feature rather (and you have the bonus of all of the other Agorapulse features).
Here are a Couple of things to know about using Agorapulse for content that is replicated.
Setting Up Your Queue Categories Is Super Easy.
With Agorapulse it’s super simple to set up and title Your queue add your schedule to get posts to be printed on, and catogories. Then the process of adding content is intuitive. As you can see, it is a slick dashboard (the consumer experience is amazing ).
Firstly, put up your articles and you need to name Categories (all colour-coded and ready for action!) .
Setting up your classes is simple… and color-coded!
All you have to, once you’ve set up your categories Do is add times to the program, such as this.
Then I Want to include content to each of those category queues!
Easily Preview Content For Each Social Network.
Agorapulse provides You a preview of the post, to explain to you how it’ll look on the newsfeed of the platform when you publish it, you select.
Pick to Schedule your posts or add every article to the Queue of your selection. This component is simple, as you’ve already set up your queue in Step one. Your Queue, filled with articles (and prepared to go) will appear something like this.
Once a post is published, it will return to the Bottom of this queue, waiting to be queued.
Aside from using the operate for repeated Content, you might even choose to either.
- Add a post to the schedule as normal or
- Repeat your post a certain number of times (when you do so you will set the minimum number of times between repeats of this article ). Note that you can accomplish this for Facebook but you need to know about the Twitter rules see below.
You May Pause The Queue (Instantly, And At Any Time).
I love that Agorapulse has included a pause button. For any reason it’s not great timing to post or if there is a natural disaster, you can easily pause the queue with one click.
Perhaps you need to pause a queue of posts At Christmas… it’s simple with the pause button!
Meet Edgar includes a pause button and it was something That I really wanted to see in any instrument that I opted to replace it with. I asked Agorapulse to add one and they did (they always listen — never be reluctant to mention tips or provide opinions!) .
Utilize The Queue Function To Announce Facebook Lives
The function could be for announcing useful Events like a Facebook Live (if you hold them on a weekly or regular basis). Share your content that must go out in a queue. I’d recommend a little varies the posts to keep the content fresh and.
Twitter And Agorapulse
Twitter posted about fresh Guidelines or”rules” for repeated or duplicate content in February 2018. You can read about it here.
The rules are not Actually new as addressed in this informative article by Agorapulse’s CEO Emeric Ernoult. It is just that they are making a larger point of saying they’ll apply them.
Fundamentally this mean that we can no more Post similar or identical articles . This also applies to replicate content at exactly the account.
Lets’s take a look at how you can post to Twitter with Agorapulse while complying with all the rules, so the rules are complied with by you, when you draft an image like this one to post to Twitter.
Notice You Could elect to program or queue Your post to Twitter. Here is where we need to consider Twitter’s rules and comply with them. You can do this a couple of ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content On Twitter Accounts
If you look closely At the image above, you’ll see that Agorapulse blocks my ability to place duplicate content. The instrument recognises that I’m submitting to Twitter! This helps make sure I stick to Twitter’s guidelines.
Content Variation Tips
This is the way I use Agorapulse to save me loads of Time and remain out of Twitter Jail. Together with Agorapulse, you have two choices for repeating a hyperlink.
- You can choose to Schedule your post once (or more than once if you change it). Just add your post, to do so, then pick the date and time you want it to head out at. If it will be published more than once, you will want to edit the replicated or duplicate tweets so they’re not”replicate” content. More of that is under.
- It is possible to choose to Queue your post once or more than with variants. Agorapulse recommends this. When you’re queueing content for Twitter, make sure that you don’t select the option to”re-queue multiple times.” You can still use this feature for some other platforms, however this is where you’d wind up in breach of the rules of Twitter. While I decide to do it this way, I’m sure it’s a unique post, then add it to the top or bottom of this queue (ie I select”queue alongside” or”queue last”).
Advanced Scheduling is also used by me to Write 1 tweet, and then set that tweet. Below, I’ve set it to article than every 7 Days, and up to 6 repeats. Just don’t forget to edit the repeats!
I could easily see once I schedule that the 6 x repeats Those posts in my schedule. I’d go directly in and alter them to text, emojis, images or hashtags. Do this do not do it or you may forget.
Note. It is Okay when you edit your articles, if the connection remains the same. It’s the text that you need to change each time.
I’d been utilizing Advanced Scheduling in this way For a while today to post fresh content well ahead of the new”principles” have been announced. I like to mix up it and it’s better for engagement.
Do not forget Bulk Upload! Agorapulse also permits you to upload up to a 100 pieces of content by using a pre-populated CSV file. Your photographs are included by this and also can include articles! You can even use this to curate articles and save hours!
What’s Coming To Queued Content?
The staff at Agorapulse is currently functioning on a Tool to produce the variants of tweets more easy for us, so we can still get out content fast and play nice. This will be new functionality that will enable us to replicate our tweet variations quickly — all in the one interface. I am awaiting it. I am convinced it’s going to be a timesaver! Is Hubspot A Social Media Management Tool
Team Communication and Delegation
As Simple as Agorapulse would be to use, you Do not have to do all the checking and engagement yourself… it is a dream for delegation.
If you are a member of Agorapulse’s Large level Account (beginning at $199 per month), then it’s possible to upgrade to staff approval whereby you can assign tasks and approve messages across multiple team members.
This is GREAT for customer support brilliance.
This attribute is a good, if you are a group that is growing One to update to.
Oh and guess what? Comments and teamwork happens in Real time. So if Joe and Jess are online at the exact same time working on precisely the account, there will not be double-up. It is possible to see what your team is currently doing in real time.
Posting To Instagram
Agorapulse is A proud spouse that is Instagram. This also suggests that they are among the tools to acquire access to Instagram’s API to allow auto-posting to Instagram that is HUGE!
In Case You Have one of the Company accounts with Agorapulse you can now auto-schedule to Instagram. This usually means you can plan your articles ahead of time and click to post on your phone whenever you’re ready OR you can auto article.
Make sure that you don’t forget to engage if You autopost….posting is merely a part of this procedure. You need to follow up on answers and comments.
I Think That Agorapulse is the only instrument which Provides both scheduling and auto-scheduling to Instagram in addition to monitoring and reporting… so it’s a win-win-win in case you’ve got a company account. Most Instagram tools that give you reports are a separate fee!
All you Want To do would be.
- Download the Agorapulse app and hook your Instagram account up.
- On Your app or desktop, schedule your Instagram article (add photo and caption) then schedule the time and date that you want to publish it. You may opt to switch on Auto-scheduling or you’ll be able to use the program post the image and to connect through to Instagram.
- When it is time to 19, if you post manually, will get a notification via your mobile app. Just click”Publish” and you will be switched through to the Instagram program.
- Article as you would ordinarily on Instagram. Your copy/description is going to be duplicated and you want to glue it. Check you’re ready to go and you have hashtags added as necessary!
Again, I am super impressed that Agorapulse has Added another feature that would require us to utilize the newest feature and a tool makes it even better. Bringing these tools together saves time AND money and is an integral reason why I adore Agorapulse for Social Media Management.
Responding To Ad Remarks
Here is where we get to Some attributes that are for the level of membership Agorapulse.
The capability to respond to ad comments Begins at Moderate Level of Membership (beginning at $99 a month)
Keeping up with opinions on advertisements is hard for Facebook and Instagram ads. Agorapulse lets you view them and engage with them easily and pulls in the advertisement comments to your own inbox.
If you run ads and understand what it’s like to keep up With the comments (such as the spam), then you’ll know that this function is bliss for advertising managers and webpage admins. Bliss. Is Hubspot A Social Media Management Tool
Bonus Free Tools
You can take Advantage of those tools on their website.
- A Facebook Page Barometer — to see how well your fan fares from the peers, and to test your engagement.
- A Twitter Analytics Report Card — to compare multiple twitter accounts, see how you perform against the competition and quantify your Twitter performance, right now
If you really want one Reason to check out Agorapulse here it is.
It is affordable.
They have some of the pricing of some of the Social media management applications.
Prices begin at $49 each Month for small/solo businesses with raising costs for large medium and enterprise businesses. You can find out more about pricing here.
I have A hunch that as soon as you check out Agorapulse for social media management, try Some of their free tools and take the free trial to get a spin, you’ll be hooked as I am.