Introduction Hubspot Social Media Management Tool
You will find Many social media management programs, but one stands out among the audience more and more each year — Agorapulse. I’ve utilized Agorapulse for Social Media Management for a couple of years now, and I love it. In this article I discuss 12 Reasons Why I adore Agorapulse for Social Media Management and you will also. Hubspot Social Media Management Tool
There are many social media management applications that Deserve a mention . I have used many of these at one time or another, such as Hootsuite, Sprout Social, and Buffer.
I won’t go into their features here. They’re Solid options.
However, I switched to Agorapulse a few years ago Today and it has been my No 1 choice to social media management since that time. You may read about a number of the attribute comparisons between Agorapulse along with other programs .
However, for the purposes of This informative article, I want to focus on Agorapulse so it is possible to consider it.
It may literally be the Primary tool in Your arsenal! Agorapulse is kind of like a Swiss Army knife of social media direction.
Only, it doesn’t have too many features That you never use, which makes you think”what is that used for?” . It’s practical, no-fluff and super easy to use.
Dare I say, it is even fun (but we will get to that). Let’s take a peek why I love Agorapulse for social media direction!
12 Reasons Why Agorapulse Kick Ass For Social Media Direction
Oh and Before I start… I should mention that I do not necessarily use EVERY single function at the same moment. I do use a couple of tools for some purposes. However, I really like that Agorapulse has a suite of features that really do cover most of your social media marketing needs.
In fact Have been moving a lot of the attributes I use on tools around to Agorapulse. It’s difficult not to wish to stay”in” this instrument as it is so user-friendly and enjoyable to use. I have also taken on a brand ambassador part with Agorapulse since writing this post. The article was updated but my real love with this tool and the fact that I can not do with it in my toolbox has not changed.
The Agorapulse Culture And Team
Let us start here. Because without this, the Remainder of the things that I adore about Agorapulse imply nothing.
Customer service is at the core of business Agorapulse. If their customers are happy and using their instrument in the finest possible way, (and they get results), then everything falls into place. Their staff focuses on client experience more.
Agorapulse also stinks To clients about what works, what needs improving and what they are able to build. You are not a customer but part of a business where your voice will be heard. In fact, many of the features that I am about to talk about came from customer recommendations and feedback.
Caring about clients Is Agorapulse has taken up the rankings as among those social media management tools with the reviews and customer satisfaction. Hubspot Social Media Management Tool
I’ve all summarized 12 reasons why I like Agorapulse Below, but let us start with a video overview of their current (awesome) upgrade — then I will break down the key features. There’s a lot to enjoy.
Impressive, right? Let us jump in and choose a Closer look at the features of Agorapulse.
Easy Publishing And Scheduling
Now that we have covered off to the all-important Function of engagement (that is the reason why I adore Agorapulse the most), let us take a peek at posting and scheduling.
Just as a publishing Tool goes, Agorapulse is one. It is a cinch to post to Twitter, LinkedIn, Facebook and Instagram (plus they have the newest auto-posting function for Instagram as a formal Instagram Partner).
The articles can be easily customised by you to suit each platform. As it intuitive to use, I don’t even need to go into detail about it here. You, (like me) should have the ability to work out how to schedule a simple article, readily and without instruction.
Scheduling is easy with Agorapulse! I can.
- Publish instantly
- Queue my article (more of that later)
- Schedule the article in the future for a specific date and time.
It’s also super easy to schedule exactly the Exact Same post to Go out on different platforms, on various occasions, while being optimised for all those platforms (changing the text or picture size).
One feature I especially like is the capability Kind”@” and the title of the user and Agorapulse will bring up the probable account you can pick from on Twitter and Facebook. See Agorapulse suggests additional accounts when I begin entering their company name.
This helps you to tag pages and profiles fast And saves you time searching for the right people to include.
You can even schedule readily to LinkedIn.
Easily print to LinkedIn with Agorapulse
We will get to Instagram at a minute, but for today, Please be aware that publishing your content and scheduling in advance on Agorapulse is super easy! And like I said, it is also possible to currently auto-post into Instagram with Agorapulse since they are an official partner and have access to this new attribute via Instagram’s API.
Oh and they have a pretty slick calendar opinion That means you are able to see your articles ready to go across the programs.
And it is colour coded for people like me who need That extra amount of visual organisation. Winning!
There is nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike some other social media management tools, Agorapulse mentions and has just one pillar for me to respond to notifications.
To me, that’s”one job” to finish every day. And it’s really almost enjoyable to clear out my inbox.
It’s focused, it’s simple and it is simple to Use, and that means you won’t skip a mention!
- Your accounts on Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where all the posts you will need to examine or respond to are available ). Your inbox things are highlighted as things.
- Tabs for Fans, Publishing, Listening and Followers, and Reports.
- An area for engagement in which you engage and respond via retweets likes or replies.
You can also click on a user’s profile it. You will then see all the information that you want — right within Agorapulse (including any previous interactions).
Expand a user profile to realize your history!
If you have a just one click and you will see History with the conversations and the user you’ve had before. This means that you may give the people the ideal attention at the perfect moment.
Let us break this down a bit more…
I DMs I’ve and can see how many mentions Inside my inbox. If I am looking at this tweet from Ravi, I will see just how many tweets I have to review and that I can review or respond to his tweet. It’s the same for channels that are social — all of your participation is in one area.
Never miss a mention in your inbox!
I know my inbox Isn’t empty in this screenshot. When I have finished writing this post but it will be! I don’t always get to inbox zero daily but I get there often enough to LOVE that”Congratulations” screen!
It’s simple to inspect all of your mentions. You can Even filter by cite or message kind as follows.
Simply review the articles you’ve responded to or dealt with. It is automatically marked as reviewed As soon as you respond to a specific post.
Or you click on a post to review it without replying.
In the next example from Nicky, I can select To answer (or reply by DM), review the post, assign it for somebody else (more of that later), retweet it “just like” the article — all from within precisely the exact same dashboard place on Agorapulse.
Choose how the mention procedure or will engage or message.
It’s, if I switch for example similar. I can view all my current participation, I see information or can enlarge on articles. I unfollow and may even follow. Hubspot Social Media Management Tool
Easily change between accounts and platforms to Keep up with engagement!
Being able to see ALL of your comments is handy on Instagram, in which you usually can only see the past 50 mentions on your own feed. It is not possible to maintain with mentions if you have a high number of followers. Agorapulse changes all that which is enormous for brands and influencers.
Excited? You can participate your with ALL Mentions if you are a bit late getting to them.
And I can also readily participate by Switching to Facebook.
Note. You’re able to engage on Facebook, Twitter, Instagram and YouTube but maybe not LinkedIn at this point (you can only print to LinkedIn.
Agorapulse keeps all of my engagement in one area.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Finest Advocates
When it comes to social media it’s not about Collecting followers. It is about participating with them.
As I shared previously, Agorapulse allows me to Easily monitor and engage with my very best advocates using the”Fans and Followers” feature. From in your Twitter account, you click “Fans and Followers” then filter your search under”All”,”Favorites” or”Top” users as per below.
In this scenario I hunted on my top 100 users below “TOP”.
With favorites you can add profiles and a star to “favorite” folks you would like to follow carefully in Agorapulse. This way, you’ve got their posts accessible in their very own thread! It’s easy to engage with them and retweet their content!
You see positions for the following in only About each profile view on Agorapulse.
- Engaged — the person has mentioned you (directly, or through an answer to a dialogue ) or sent you a DM.
- Ambassador — this individual posted links to your website or has retweeted you.
- Influencer — this individual is often retweeted (more than 20 times throughout the previous 30 days).
In Nicky’s case, She’s all 3 with respect to my @sociallysorted Twitter accounts. Nicky is someone I should be participating with (and I do!) .
On this, Facebook Function shows you who’s said your page, and how many times they’ve liked and commented or delivered a message, in addition to their final interaction with you. It is also possible to prohibit them from your page from within Agorapulse, although I expect that happens!
On Instagram you Will see who’s left comments their followers/followed that is complete counts and you can follow or unfollow from within Agorapulse.
These metrics give you a clear picture of who Follows you, promotes you and engages with you the maximum.
- Setup custom classes of followers inside Agorapulse’s dashboard
- Search on each of their interactions
- Search in their messages, and
- Add private notes.
When you have all It to take part in positive communication with those people — surprise and delight them maybe reach out to thank them! Hubspot Social Media Management Tool
Advanced Tracking, Reviews And search
Think of Agorapulse as your personal Investigator that is personal. You can use the Monitoring work on Instagram to.
- Hashtag that is perform searches.
- Location hunts.
What’s so great? It opens up a whole new World of possibility for locating (and joining) conversations around any topic you like (like your brand).
The potential for location-based companies is huge Especially tourism.
When it comes To reports, Agorapulse really excels. With one click you can create a report that’s easy to create and not difficult to decode. Ideal for showing clients!
Agorapulse Reports enable you to break your Audience sense.
The detailed reports also can help you locate a range Information including.
- Your best performing content (ie posts, tweets etc) based on engagement and reach
- Development metrics with time. Agorapulse automatically compares metrics and gives you a quick reading re if a metric is decreasing or increasing over a time.
- Community management data such as response time and response rate
- Benchmarking your Facebook Page against opponents
Your best performing material is analysed and Presented in report form. You can even download it as a csv file to show it to that the people/clients/team that needs to see the most.
For social media managers and agencies this is Huge, as it allows you to supply data.
You can have a peek!
Nearly everybody I know who uses Agorapulse to get Social media direction raves about the accounts. They are fairly particular;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is similar to Heaven to me. Agorapulse explains it as being able to”tag, bookmark, hide, delete or assign articles… while you sleep”. All using Moderation Rules.
Where the, I love this function on Twitter Auto-thankyous, Auto-engagements and Auto-DMs push me bat-shizz crazy.
With Agorapulse I can deal with them in 2 Ways.
- Therefore I don’t see most of them I will filter my DMs. This is where the magic happens. You can set up filters to weed out”many” of those bad DMs. Not all (sigh) but many.
- I will filter my feed by DMs or Mentions. I visit DMs and clean them out. To be fair I get numerous DMs that are spam these days, it is hard not to miss the good ones. Automobile DMs have literally made DMs useless to me personally, which is a real shame.
Moderation and filtering works for all account Types but I mostly use it for Twitter to”mark as reviewed” all the Auto DMs that come through saying”thanks to following”.
It mainly filters out The auto-DMs, and yes I’m sad that it grabs some actual ones as well, but you have to pick your battles!
Along with the moderation principles are not merely about spam. You can use them in several ways to
- Filter content out to be reacted to — on any platform. You want to have all the posts featuring a hashtag to be tagged in a manner that is specific — so you’re able to respond to them afterwards.
- Filter those individuals that are SUPER out and post all the time that you don’t have to see every Tweet at Agorapulse — just repond to them or in Twitter.
- Create custom tags for tweets and comments so you can categorize and search on them afterwards!
- Create custom searches for keywords that you want to track
- If you’ve got one of the”big” level accounts (best for small agencies) you’ll have articles delegated to a team member (see 11 below).
Basically the moderation purpose is another Bonus motive to consider Agorapulse for social media direction.
A Killer Mobile App
If you are out and about And you will need to clear your inbox, the Agorapulse app is.
It’s accessible on iOS and Android and it’s super slick to use. I often prefer to use the app vs background to process my inbox since it is really simple to review and procedure messages and mentions. Hubspot Social Media Management Tool
Agorapulse’s lineup feature allows you to publish Your content onto a replicated, evergreen basis using smart categories — much like the way in which Meet Edgar allows you to set posts to be scheduled at certain times daily based on certain categories. I use it to Twitter and Facebook.
If you Need to and are currently using a tool such as Meet Edgar Reduce costs, then contemplate Agorapulse’s evergreen content attribute rather (and you have the bonus of all the other Agorapulse attributes ).
Here are a few things Agorapulse for repeated content.
Setting Your Queue Categories Up Is Super Easy.
With Agorapulse title and it is super simple to set up Your queue catogories, and insert your program for posts to be published on. Then the procedure for adding content is intuitive. As you can see, it is a slick dashboard (the consumer experience is awesome).
Firstly, set your articles up and you need to name Categories (all colour-coded and ready for action!) .
Setting up your classes is easy… and color-coded!
When You’ve set up your categories, all you have to Do is add times like this, to the program.
Then I Want to add content that is awesome to each of those category queues!
Easily Preview Content For Every Social Network.
Agorapulse provides You a preview of the article, to show you how it will appear on the newsfeed of the platform.
Choose to Schedule your articles to a certain time slot, or add every article to your choice’s Queue. This component is simple, as you set up your queue in Measure one. Your Queue, full of posts (and ready to go) will look something like this.
Once a post is published, it will return to the Bottom of the queue, waiting to be queued.
Aside from using the function for perennial Content, you might decide to .
- Add a post to the program as usual or
- Replicate your post a specific number of times (when you do this you will place the minimum amount of times between repeats of this post). Be aware you could accomplish this to get Facebook but you need to know about the Twitter rules see below.
You Can Pause The Queue (Instantly, And At Any Time).
I Really like That Agorapulse has included a pause button. It’s not great time to post or When there’s a natural catastrophe, you can easily pause the queue.
Maybe You want to pause a lineup of posts At Christmas… it’s simple with the pause button!
Meet Edgar has a pause button and it had been something I really wanted to see which I chose to replace it with. I requested Agorapulse to include one and they did (they constantly listen never be afraid to mention suggestions or give opinions!) .
Utilize The Queue Function
The queue function could be handy for announcing Events such as a Facebook Live (if you hold them on a weekly or regular basis). Share your articles that must go out in a queue. I would advise that you change the posts a little to keep the content fresh and.
This works with Twitter but with for Facebook we Need to check at some”changes” into Twitter’s terms of usage…. Hubspot Social Media Management Tool
Twitter And Agorapulse
Twitter posted about fresh Guidelines or”rules” for repeated or duplicate content in February 2018. You can read about it here.
The rules Aren’t New as addressed in this post by Agorapulse’s CEO Emeric Ernoult. It is just that now they are making a point of saying they’ll apply them.
Basically this imply that we can Post equal or substantially similar content to multiple accounts. This also applies to replicate content in the account.
Let us take a look at how you can post to Twitter with Agorapulse whilst complying with all the principles, so you obey the rules when you draft a picture like you to post to Twitter.
Notice You Could choose to queue or program Your article to Twitter. Here’s where we have to consider Twitter’s principles and comply with them. You can do this a couple ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content To Twitter Accounts
If you look more closely At the image above, you’ll realize that Agorapulse blocks my ability to place duplicate content to more than a few of my Twitter accounts. The instrument recognises that I am submitting to Twitter! This helps ensure that Twitter’s guidelines are adhered to by me.
Content Variation Tips
This is the way I use Agorapulse to save me loads of Time and stay out of Twitter Jail. Together with Agorapulse, you currently have two choices for replicating a link.
- It is possible to opt to Schedule your post once (or more than once in the event that you change it). To do this, just put in your article, then choose the date and time you want it to go out out at. If it will be published more than once, you’ll need to edit the replicated or replicate tweets so that they’re not”duplicate” content. More of that is below.
- More than once with variants or you can choose to Queue your article once. Agorapulse recommends this. When you are queueing articles for Twitter, make sure you don’t choose the option to”re-queue multiple occasions.” This is where you would end up in breach of the rules of Twitter, although you can still use this attribute for other platforms. When I decide to do it this way, I’m sure it’s a special place, then add it on the top or bottom of the queue (ie I select”queue alongside” or”queue last”).
Advanced Scheduling is also used by me to Publish one tweet, then set that tweet. Below, I’ve set it to post than every 7 Days, as well as 6 repetitions. Just don’t forget to edit the repeats!
After the 6 x repeats are scheduled by me, I could see Those posts in my schedule. I’d go in and change them to emojis new text, images or hashtags. Do this don’t do it or you may forget.
Note. It is Okay when you edit your articles if the link stays the same. It’s the text that you have to change each time.
I’d been utilizing Advanced Scheduling in this manner For a while now to post new content well ahead of the new”principles” were announced. I love to mix up it and it is better for engagement.
Do not forget Bulk Upload! Agorapulse also permits you to bulk upload around a 100 parts of content using a CSV file. Including your photos and also can include articles! You can also use this save hours and to curate articles!
What’s Coming For Queued Content?
The staff at Agorapulse is working on a Tool to produce us the variations of tweets, so we play nice and can still get content out fast. This will be new functionality that will let us replicate our tweet variations quickly — in the one simple interface. I’m looking forward to it. I am sure it’s going to be a timesaver! Hubspot Social Media Management Tool
Team Communication and Delegation
As easy as Agorapulse is to use, you Do not have to do all of the checking and engagement yourself… it is a dream for delegation.
If you are a member of Agorapulse’s Large level Account (starting at $199 per month), then it’s possible to upgrade to staff approval whereby you are able to assign tasks and approve messages across multiple team members.
This is GREAT for customer service brilliance.
This attribute is a good, if you are a growing group You to update to.
Oh and guess what? Remarks and teamwork happens in Real time. So if Jess and Joe are online at precisely the same time working on precisely the account, there will not be double-up. You can see exactly what your staff is currently doing in real time.
Posting To Instagram
Agorapulse is A partner that is Instagram. This means that they are one of the very first tools to get access to Instagram’s API to allow auto-posting to Instagram which is HUGE!
If you have one of the Company accounts with Agorapulse you can into Instagram. This means that you can plan your articles ahead of time and click when you are ready OR you are able to, to post on your telephone auto article.
Make sure that you don’t forget to engage You autopost….posting is just part of the process. You need to follow up on answers and comments.
I Think That Agorapulse is the only instrument Offers both scheduling and auto-scheduling to Instagram as well as reporting and monitoring… so it’s a win-win-win in case you’ve got a company account. Are a fee!
All you Want To do is.
- Download the Agorapulse app and hook your Instagram account up.
- On Your app or background , schedule your Instagram post (add photo and caption) then program the time and date that you need to publish it. You can opt to switch on Auto-scheduling or you can use the app to connect through to Instagram and post the image.
- When it’s time to 19, if you post will get a notification via your mobile app. Just click”Publish” and you will be switched through to the Instagram program.
- Article as you would ordinarily on Instagram. Your copy/description is going to be duplicated and you need to paste it. Check you have hashtags additional as necessary and you are ready to go!
I am impressed that Agorapulse has Added another feature that would require us to use the new auto-post attribute and another tool makes it even better. Bringing these tools collectively saves you time AND money and is a reason why I adore Agorapulse for Social Media Management.
Responding To Advertisement Comments
Here’s where we get to Some features which are for the higher degree of membership Agorapulse.
The capability to respond to ad comments Starts at Medium Level of Membership (beginning at $99 a month)
Keeping up with comments on advertisements is difficult for Facebook and Instagram ads. Agorapulse pulls to your inbox in the advertisement comments and lets you view them and participate with them.
If ads run and know what it is like to maintain With the comments (such as the spam), then you will know that this function is bliss for advertising managers and webpage admins. Bliss. Hubspot Social Media Management Tool
Bonus Free Tools
You can also choose Advantage of those free tools on their site such as.
- A Facebook Page Barometer — to determine how well your fan fares and to test your own engagement.
- A Twitter Analytics Report Card — to compare multiple twitter accounts, see how you perform against the competition and quantify your Twitter performance, right now
If you really want one More reason to check out Agorapulse then here it is.
They have some of the pricing of any of those Social media management applications.
Prices start at $49 each Month for small/solo companies with raising prices for large, medium and enterprise businesses. You will find out more about pricing here.
I’ve A hunch that once you check out Agorapulse for social media direction, attempt Some of the free tools and also choose the free trial to get a spin, you’ll be hooked as I am.