Intro How To Manage Social Media Marketing
There are Many social media management tools, but one stands out amongst the audience more and more every year — Agorapulse. I’ve utilized Agorapulse for Social Media Management for a couple of decades now, and I love it. In this post I discuss 12 Reasons Why I love Agorapulse to Social Media Management and you will too. How To Manage Social Media Marketing
There Are Lots of social media management applications that Deserve a mention here. I’ve used many of them such as Hootsuite Sprout Social, and Buffer, at one time or another.
I won’t go in their features . They’re Solid choices.
But I switched to Agorapulse a Couple of Years ago It and now has been my 1 choice for social media direction since that time. You can read about a number of the attribute comparisons between Agorapulse and other platforms here.
However, for the purposes of This post, I wish to focus on Agorapulse so it is possible to consider it.
It may literally be the main tool in Your arsenal! Agorapulse is kind of like a Swiss Army knife of social media direction.
It will not have too many features that are extraneous That you never use, which makes you think”what is that used for?” . It is sensible, no-fluff and super easy to use.
Dare I say, it’s even enjoyable (but we’ll get to that). Let us take a look at 12 Reasons why I adore Agorapulse for social media management!
12 Reasons Agorapulse Kick Ass For Social Media Management
Oh and Before I start… I should mention that I don’t necessarily use EVERY single function at precisely the same time. I do use a couple of different tools. However, I really like that Agorapulse includes a suite of features that really do cover the majority of your social media marketing needs.
In fact, I Have been gradually moving lots of the features I use on tools around to Agorapulse. It’s difficult not to want to remain”in” this tool as it is so user-friendly and enjoyable to use. I have also taken on a brand ambassador part with Agorapulse considering writing this article. The post has been updated but my genuine love with this tool and the fact that I can not do without it in my toolbox has not changed.
The Agorapulse Staff And Team
Let’s begin here. Because without this, the Remainder of the things I love about Agorapulse mean nothing.
Customer support is at the core of business Agorapulse. If their clients are happy and utilizing their tool in the finest possible manner, (and they get results), then everything falls right into place. Their staff focuses on customer experience more.
Agorapulse also listens About what works, what needs improving and what they can build. So, you are not only a customer but a part of a company where your voice will be heard. In fact, lots of the present features that I am about to talk about came from client recommendations and opinions.
Caring about clients Is Agorapulse has shot up the ranks as one of the social media management programs with all the reviews and customer satisfaction. How To Manage Social Media Marketing
I’ve summarized all 12 reasons why I love Agorapulse Below, but let’s start with a video overview of the recent (awesome) upgrade — then I’ll break down the critical features. There’s a lot to like.
Impressive, right? Let’s jump in and take a Closer look at the qualities of Agorapulse.
Easy Publishing And Scheduling
Now that we have covered off to the all-important Function of engagement (which is why I adore Agorapulse the most), let us take a peek at scheduling and posting.
As far as a publishing Tool goes, Agorapulse is among the easiest I have used. It is a cinch to post to Twitter, LinkedIn, Facebook and Instagram (plus they have the newest auto-posting function for Instagram as an official Instagram Partner).
You can customise the posts to match each platform. As it intuitive to use, I most likely don’t even need to go into detail about this . You, (like me) should be able to work out how to program a simple post, easily and without instruction.
Scheduling is simple with Agorapulse! I could.
- Publish immediately
- Queue my article (more of that later)
- Schedule the post in the future for time and a particular date.
It’s also super easy to schedule exactly the same post to Go out on various platforms, on different times, while being optimized for all those platforms (altering the text or image size).
One feature I like is the capability Kind”@” and then the title of the user and Agorapulse will bring up the probable account you can pick from on Twitter and Facebook. See Agorapulse suggests additional accounts once I begin entering their business name.
This helps you to tag profiles and pages fast And saves you time searching to add.
You could also schedule easily to LinkedIn.
Easily publish to LinkedIn with Agorapulse
We will get to Instagram in a minute, but for today, Please be aware that publishing your articles and scheduling beforehand on Agorapulse is super simple! And as I said, you can also now auto-post to Instagram with Agorapulse since they are an official partner and have access to that new feature via Instagram’s API.
Oh and they have a pretty calendar view too, So you can see all of your articles ready to go across the programs.
And it is colour coded for folks like me who want That additional level of organisation. Winning!
There is nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike a few other social media management tools, Agorapulse has just one pillar for me to respond to mentions and notifications.
To me, that is”one job” to finish each day. And it is really almost enjoyable to clean out my inbox.
It is concentrated, it is simple and it is super easy to Use, so you won’t miss a mention!
- Your accounts Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where all the posts you need to examine or respond to are available ). Your inbox things are highlighted To Inspection for each platform as things.
- Tabs for Fans, Publishing, Listening and Followers, and Reports.
- An area for engagement in which you participate and respond via retweets likes or responses.
You can click on a user’s profile it. You will then see all of the information you want — right within Agorapulse (including any prior interactions).
Expand an individual profile to see your history!
Just one click and you will see if You’ve Got a History with the user and the conversations you’ve had before. As a consequence, you may give the ideal people the right care at the moment.
Let’s break this down a bit more…
I can certainly see how many cites and DMs I have Inside my inbox. When I am looking at this tweet from Ravi, I can see just how many tweets I have to review and I will review or react to his conversation. It’s the same for societal channels — your entire engagement is in 1 place.
Never skip a mention on your inbox!
I know, I know, my inbox Is not empty in this screenshot. When I’ve finished writing this post but it’s going to be! I do not always get to inbox zero every day however I get there often enough to LOVE that”Congratulations” screen!
It’s easy to inspect all your mentions. You can Even filter by mention or message type as follows.
Only review the posts you have responded to or dealt with. Once a specific post is replied to by you, it is marked as reviewed.
Or you click on a place to critique it without replying.
I can choose To answer (or answer by DM), examine the article, assign it to get somebody else (more of that later), retweet it “just like” the article — all from within precisely the exact same dashboard place on Agorapulse.
Choose how the mention will participate or procedure or message.
It’s, if I switch by Way of Example similar. I can see all my recent engagement, I see info or will expand on articles. I may follow and unfollow. How To Manage Social Media Marketing
Change between programs and accounts to Keep up with engagement!
Being able to see All your remarks is handy on Where you can only find the last 50 mentions on your feed. It is not possible to keep up with mentions, In case you have a number of followers. Agorapulse changes that which is enormous for brands and influencers.
Excited? Now you can participate your with ALL Mentions if you are getting to them.
And of course, I can also participate by Switching to Facebook as well.
Note. You can engage on Facebook, Twitter, Instagram and YouTube but not LinkedIn at this point (you can only print to LinkedIn.
Agorapulse keeps all my participation in 1 area.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Best Advocates
When it comes to social media it is not about Collecting followers. It’s about participating with them.
As I shared above, Agorapulse enables me to Easily monitor and engage with my very best advocates using the”Fans and Followers” feature. From within your Twitter accounts, you click on”Fans and Followers” then filter your search under”All”,”Favorites” or”Top” users according to below.
On my top 100 users I hunted in this scenario under “TOP”.
With favorites you can add profiles and a celebrity to “favorite” folks that you would like to follow closely in Agorapulse. In this manner, you’ve got their articles readily accessible in their own thread! It’s easy retweet their content and to engage with them!
You see positions for the following in just About each profile view on Agorapulse.
- Engaged — the person has said you (directly, or through an answer to a conversation) or sent you a DM.
- Ambassador — this person posted links or has retweeted you.
- Influencer — this individual is frequently retweeted (more than 20 times during the last 30 days).
In the situation of Nicky, she is all 3 with respect to my @sociallysorted Twitter account. Nicky is someone I should be participating with (and I do! ) ) .
On Facebook, this Function shows you who’s mentioned your page, and how many times they have liked and commented or delivered a message, in addition to their last interaction with you. It is also possible to prohibit them from your page from within Agorapulse, although I hope that happens infrequently!
On Instagram you Will see who’s left comments in your post, their total followers/followed counts and you are able to follow or unfollow from inside Agorapulse.
These fundamental metrics give you a clear image of who Follows you, boosts you and engages with you the most.
- Setup custom groups of followers inside Agorapulse’s dash
- Search on all their interactions
- Search in their messages, and
- Add notes.
When you have this information you can use all It to engage in positive communication with those people — perhaps reach out to them to thank them or surprise and delight them in some way! How To Manage Social Media Marketing
Advanced Tracking, Search And Reports
Think of Agorapulse as your own Private private investigator. It’s possible to use the Monitoring function on Instagram to.
- Hashtag that is perform hunts.
- Location hunts.
What is so great? It opens a whole new World of chance for locating (and joining) talks about any topic you like (like your brand).
The Capacity for location-based companies is huge Particularly tourism.
When it comes To reports, Agorapulse really shines. With one click you can create a report that is simple to create and easy to decode. GREAT for showing customers!
Agorapulse Reports help you to break your down Audience in a way that makes sense.
The Comprehensive reports also can help you find a range Information including.
- Your best performing content (ie posts, tweets etc) based on engagement and reach
- Evolution metrics with time. Agorapulse provides a reading re if a metric is increasing or decreasing over a period to you and automatically compares metrics over time.
- Community management statistics like reaction time and response speed
- Benchmarking your Facebook Page against opponents
Your best performing material is analysed and Introduced in report form. You can also download it as a csv file to reveal it to that the people/clients/team that must see the most.
For social media managers and agencies that this is Huge, as it allows you to supply your clientele with easy-to-read data.
It is also possible to have a glance!
Just about everybody I know who uses Agorapulse to get Social media direction raves about the reports. They’re fairly particular;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is similar to Heaven to me. Agorapulse explains it as being in a position to”tag, bookmark, hide, delete or assign articles… while you sleep”. By using Moderation Rules, all.
I love this function on Twitter, where the Auto-thankyous, Auto-engagements and Auto-DMs drive me bat-shizz mad.
With Agorapulse I can deal with them in two Ways.
- So I don’t see most of them in the first 17, I will filter my DMs. This is where the magic happens. You can set up filters to weed out”many” of those bad DMs. Not all (sigh) but many.
- I can then filter my feed by DMs or even Mentions. Clear them out quickly and I typically go to DMs. To be fair I get so many DMs that are spam these days, it’s hard not to overlook the good ones. Auto DMs have made DMs useless to me personally, which is a true shame.
Filtering and moderation works for all accounts Types but I mainly use it for Twitter to”markers as reviewed” all the Auto DMs that come through saying”thanks for after”.
It mainly filters out The auto-DMs, and yes I’m sad that it grabs some actual ones also, however you’ve got to pick your battles!
And the moderation principles are not about spam. You can use them in many ways to
- Filter content out to be reacted to — on any stage. You wish to have of the posts featuring a particular hashtag to be labeled in a specific way — so you can respond to them.
- Filter those people that are SUPER out and post all of the time so that you don’t have to observe every Tweet in Agorapulse — just repond to them or natively in Twitter.
- Create custom tags so you can categorize and search on them!
- Create custom searches for key words that you need to monitor
- If you’ve got one of the”big” level accounts (greatest for smaller agencies) you can have posts delegated to a team member (see 11 below).
Basically the moderation function is another Bonus motive to consider Agorapulse for social media management.
A Killer Mobile App
If you are out and about And you need to clear your inbox, the Agorapulse program is something that you will love.
It’s accessible on it’s and iOS and Android super slick to use. I often prefer using the program vs background computer to process my inbox since it is so simple to review and procedure mentions and messages. How To Manage Social Media Marketing
Agorapulse’s queue feature allows you to publish Your articles on a replicated, evergreen basis utilizing intelligent categories — a lot like the way by that Meet Edgar allows you to set articles to be scheduled at particular times of day based on particular categories. I use it to Twitter and Facebook.
If you Need to and are using a tool Reduce costs, then consider Agorapulse’s evergreen content attribute instead (and you get the bonus of all the other Agorapulse features).
Here are a few things Agorapulse for , content that is queued that is repeated.
Setting Your Queue Categories Up Is Super Easy.
With Agorapulse it is super simple to set up and name Your queue catogories, and add your schedule to get posts to be printed on. Then the procedure for adding content is very intuitive. As you can see, it is a slick dash (the consumer experience is amazing ).
Firstly, you need to name and put up your articles Categories (all colour-coded and prepared for action!) .
Setting up your categories is simple… and color-coded!
When You’ve set up your categories, all you have to Do is add times to the program, like this.
Then I need to include content to each of those category queues!
Easily Preview Content For Every Social Network.
Agorapulse provides You a handy visual/image preview of this post, to show you how it will look on the newsfeed of this platform when you publish it you select.
Pick to Schedule your articles or add each article to the Queue of your choice. As you set up your queue this component is easy. Your Queue, filled with articles (and ready to go) will look something like this.
Once a post is published, It Is Going to return to the Bottom of this lineup, waiting to be queued.
Apart from utilizing the function for repeated Content, you might even choose to either.
- Add a post to the schedule as normal or
- Replicate your article a certain number of times (once you do so you will set the minimum number of times between repeats of the article ). Note you could do this for Facebook but you need to know about the Twitter rules from duplicate content see below.
You May Pause The Queue (Instantly, And At Any Time).
I Really like That Agorapulse has added a pause button. When a catastrophe is or for any reason it’s not fantastic timing to post, you can easily pause the queue.
Maybe You want to pause a seasonal lineup of articles At Christmas… it is simple with the pause button!
Meet Edgar has a pause button and it was something I actually wished to see which I chose to replace it with. I asked Agorapulse to include one and they did (they always listen never be reluctant to mention suggestions or give feedback!) .
Use The Queue Function To Announce Facebook Lives
The function can be for announcing useful Events like a Facebook Live (should you hold them to a weekly or regular basis). Share your articles that must go out each week at a specific time of the week in a queue. I’d advise that you change the posts a little to keep the content fresh and much more eye-catching.
Twitter And Agorapulse
Twitter posted about fresh Guidelines or”rules” for repeated or duplicate content in February 2018. You may read about it here.
The rules are not Fresh as discussed in this informative article by Agorapulse’s CEO Emeric Ernoult. It is just that they’re making a bigger point of saying they’ll enforce them.
Fundamentally this imply that we can Simultaneously post equal or similar articles . This also applies to duplicate content at the account.
Lets’s take a look Twitter with Agorapulse whilst complying with the principles, so you comply with the rules once you draft a picture similar to this one to post to Twitter.
Notice You Could elect to queue or schedule Your post to Twitter. Here’s where we have to consider the rules of Twitter and comply with them. You can do this a couple ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content To Twitter Accounts
If you look In the image above, you will see that Agorapulse blocks my ability to post replicate content. The tool recognises that I am posting to Twitter! This helps ensure that Twitter’s guidelines are adhered to by me.
Content Demo Tips
Here is the way I utilize Agorapulse to save loads of Time and remain from Twitter Jail. Together with Agorapulse, you have two choices for repeating a link.
- You can opt to Schedule your article once (or more than once in the event that you vary it). To do so, simply add your article, then choose the date and time you want it to go out at. If it’ll be published more than once, you will need to edit the repeated or replicate tweets so they’re not”replicate” content. More of this is under.
- More than with variants or It is possible to choose to Queue your article once. Agorapulse advocates this. When you’re queueing articles for Twitter, be certain you don’t choose the option to”re-queue multiple occasions.” This is where you would wind up in violation of Twitter’s rules, although you can still use this attribute for some other platforms. When I choose to do it this way, I make sure it’s a special place, then add it on the top or bottom of this queue (ie I select”queue alongside” or”queue last”).
I also utilize Advanced Scheduling to Publish 1 tweet, and then set that tweet to replicate a certain number of occasions. Below, I have set it to post than every 7 Days, as well as 6 repeats. Don’t forget to edit the repeats!
Once I schedule the 6 x repeats, I could see Those posts in my schedule. I’d go directly in and change them to emojis new text, images or hashtags. Do this do not do it or you will forget.
Note. It is If the link stays the same when you edit your posts, ok. It is the text that you need to change each time.
I’d been using Advanced Scheduling in this manner For a while now to post fresh content well ahead of the new”rules” have been announced. I love to mix it up and it is better for engagement.
Don’t forget Bulk Upload! Agorapulse also allows you to bulk upload around some 100 pieces of content by using a CSV file. Your photographs are included by this and also can include content! You can use this save hours and to curate content from other websites!
What is Coming To Queued Content?
The staff at Agorapulse is working on a Tool to produce the variations of tweets easier for people, so we can get out content and play nice with Twitter. This is new functionality that will let us repeat our tweet variations in the one interface. I’m looking forward to it. I’m sure it will be a timesaver! How To Manage Social Media Marketing
Team Communication and Delegation
As easy as Agorapulse is to use, you Do not need to do all the checking and engagement yourself… it is a dream for delegation.
If you are a member of Agorapulse’s Large level Account (starting at $199 per month), then you can upgrade to team approval whereby you are able to assign tasks and accept messages around multiple staff members.
This is GREAT for customer support brilliance.
This attribute is a good if you are a group that is growing One to upgrade to.
Oh and guess what? Remarks and teamwork happens in Real time. So if Joe and Jess are online at the exact same time working on precisely the accounts, there will not be double-up. You can see what your staff is doing in real time.
Posting To Instagram
Agorapulse is A Instagram spouse. This also means that they are one of the very first tools to get entry to Instagram’s API to allow!
In Case You Have one of the business accounts with Agorapulse you can to Instagram. This usually means you can now plan your content ahead of time and click to post on your telephone when you are ready OR you can auto post.
Make sure that you don’t forget to engage if You autopost….posting is merely part of this process. You need to follow up on comments and answers.
I believe that Agorapulse is the instrument which Provides both scheduling and auto-scheduling to Instagram as well as reporting and monitoring… so it is a win-win-win in case you’ve got a business account. Many Instagram tools that provide you testimonials are a distinct fee!
All you Want To do is.
- Download the Agorapulse program and hook your Instagram account up.
- On Your app or background , schedule your Instagram post (add picture and caption) then program the time and date that you want to print it. You may choose to change on Auto-scheduling or you’ll be able to use the app to link through to Instagram and post the picture.
- When it is time to 19, if you post , will get a notification through your app. Just click”Publish” and you will be changed through to the Instagram app.
- Post as you would normally on Instagram. Your copy/description is going to be copied and you want to paste it. Check you have additional as necessary and you’re ready to go!
I am super impressed that Agorapulse has Added another feature that would require us to use the new attribute and a tool makes it even better. Bringing these tools together saves you time AND money and is an integral reason why I love Agorapulse for Social Media Management.
Responding To Advertisement Remarks
Here is where we get to Some attributes that are for the higher degree of membership Agorapulse.
The capability to respond to ad comments Begins at Medium Level of Membership (beginning at $99 a month)
Keeping up with opinions on advertisements is hard for Both Facebook and Instagram ads. Agorapulse allows you to see them and participate with them and pulls in the advertisement comments to your inbox.
If you run ads and understand what it’s like to maintain With the comments (including the spam), then you’ll know that this function is bliss for ad managers and webpage admins. Bliss. How To Manage Social Media Marketing
Bonus Free Tools
You can take Advantage of those tools on their website.
- A Facebook Page Barometer — to see how well your fan fares from the peers, and to test your own engagement.
- A Twitter Analytics Report Card — to compare multiple twitter accounts, see how you perform against the competition and measure your Twitter performance, right now
If you want one More reason to check out Agorapulse then here it is.
They have some of the best pricing of some of the Social media management applications.
Prices begin at $49 each Month for small/solo companies with raising costs for large medium and enterprise companies. You can discover more about pricing here.
I have A hunch that once you check out Agorapulse for social media management, attempt Some of the free tools and choose the free trial to get a spin, you will be as hooked as I am.