Introduction How To Manage Social Media For Your Business
There are Many social media management programs, but one stands out amongst the crowd more and more every year — Agorapulse. I’ve utilized Agorapulse for Social Media Management for a few years and I love it. In this article I share 12 Reasons Why I love Agorapulse to Social Media Management and you will too. How To Manage Social Media For Your Business
There Are Lots of social media management tools that Deserve a mention here. I have used many of these including Hootsuite Sprout Social, and Buffer, at one time or another.
I will not go in their features here. They are Solid options.
But I changed to Agorapulse a Couple of Years ago Now and it has been my 1 choice for social media management since that time. You can read about some of the attribute comparisons between Agorapulse and other platforms here.
However, for the purposes of This post, I wish to focus on Agorapulse so it is possible to consider it.
It may literally be the main tool in Your arsenal! Agorapulse is kind of like a Swiss Army knife of social media management.
Only, it will not have a lot of features that are extraneous You never use, making you think”what’s that used for?” . It is practical, no-fluff and super easy to use.
Dare I say, it is even enjoyable (but we’ll get to that). Let’s take a look at 12 Reasons why I love Agorapulse for social media management!
12 Reasons Agorapulse Kick Ass For Social Media Management
Oh and Before I start… I must mention that I do not always use each and every function at the exact same moment. I do use a couple of other tools. But I love that Agorapulse includes a suite of features that actually do cover most of your social media advertising needs.
In fact, I Have been moving lots of the features I use on tools over to Agorapulse. It’s difficult not to want to remain”in” this instrument as it is so user-friendly and fun to use. I have also taken on a new ambassador part with Agorapulse since writing this article. The article has been updated but my genuine love with this tool and the fact I can not do with it in my arsenal hasn’t changed.
The Agorapulse Culture And Team
Let’s begin here. Because with this Rest of the things I love about Agorapulse imply nothing.
Customer support is at the core of company Agorapulse. If their clients are happy and using their instrument in the finest possible way, (and they get results), then everything falls into place. Their team focuses on customer experience more.
Agorapulse also stinks About what works, what needs improving and what they are able to build. You are not just a customer but part of a business. In fact, lots of the current features that I am about to speak about came out of client recommendations and feedback.
Caring about customers Is Agorapulse has taken up the ranks as one of the social media management programs with all the reviews and customer satisfaction. How To Manage Social Media For Your Business
I’ve all outlined 12 reasons why I like Agorapulse Below, but let’s start with a video overview of the current (awesome) upgrade — then I will break down the key capabilities. There is a lot to like.
Impressive, right? Let’s jump in and take a Closer look at the features of Agorapulse.
Easy Publishing And Scheduling
Now that We’ve covered off on the all-important Function of participation (that is why I love Agorapulse the most), let us take a peek at posting and scheduling.
As far as a publishing Tool goes, Agorapulse is one. It’s a breeze to post to Twitter, LinkedIn, Facebook and Instagram (and they have the newest auto-posting function for Instagram as an official Instagram Partner).
The posts can be easily customised by you to suit each platform. As it is super intuitive to use, I probably don’t even need to go into detail about this here. You, (like me) should be able to work out how to schedule an easy post, easily and without instruction.
Scheduling is simple with Agorapulse! I could.
- Publish instantly
- Queue my post (more of this later)
- Schedule the post later on for a specific time and date.
It’s also super easy to schedule the Exact Same article to Go out on different platforms, on different occasions, while being optimized for all those platforms (changing the text or picture size).
1 feature I especially like is the capability to Kind”@” and the title of the consumer and Agorapulse will bring up the possible accounts you can choose from on Twitter and Facebook. Notice how Agorapulse suggests extra accounts once I start entering their business name.
This helps you to label profiles and pages fast And saves you time looking to include.
You can also schedule readily to LinkedIn.
Easily publish to LinkedIn with Agorapulse
We will get to Instagram in a minute, but for now, Please be aware that publishing your articles and scheduling beforehand on Agorapulse is easy! And like I said, you can also currently auto-post to Instagram with Agorapulse since they are an official partner and have access to that new feature via Instagram’s API.
Oh and they have a slick calendar opinion also, So you can see of your posts ready to go across the platforms.
And it’s colour coded for people like me who want That extra level of visual organisation. Winning!
There is nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike a few other social media management applications, Agorapulse mentions and has one pillar for me to respond to notifications.
To me, that’s”one job” to finish every day. And it’s really almost enjoyable to clear out my inbox.
It’s focused, it’s simple and it is super simple to Use, and that means you won’t miss a mention!
- Your accounts on Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where each of the articles you need to examine or respond to can be found). Your inbox items are highlighted as items.
- Tabs for Publishing Listening, Fans and Followers, and Reports.
- An area for engagement in which you engage and respond via responses, retweets or likes.
You can also click on a user’s profile to expand it. You will then see all the information you need — right within Agorapulse (including any prior interactions).
Expand your history to be seen by an individual profile!
If You’ve Got a just one click and you can see History with the consumer and the conversations you have had before. As a consequence, you can give the people the ideal care at the perfect time.
Let us break this down a little more…
I can see how many mentions and DMs I have In my inbox. If I am looking at this tweet from Ravi, I will see how many tweets that I must review and that I will review or respond to his conversation. It’s the same for channels that are societal — your entire engagement is in 1 place.
Never skip a mention in your inbox!
I know my inbox Isn’t empty in this screenshot. When I have finished writing this post but it’s going to be! I do not always get to tune zero daily but I get there often enough to LOVE that”Congratulations” display!
It’s simple to inspect all your own references. You can Filter by cite or message type as follows.
Only review the posts replied to or dealt with. It is marked as reviewed As soon as you reply to a post.
Or you click on a place replying.
In the example from Nicky, I can choose To reply (or reply from DM), review the post, delegate it to get someone else (more of that later), retweet it “like” the article — all from within the same dashboard place on Agorapulse.
Choose how the mention will engage or process or message.
If I change to Instagram it’s similar. I am able to view all of my recent engagement, I see info about an individual or can enlarge on posts. I can follow and unfollow. How To Manage Social Media For Your Business
Change between accounts and platforms to Keep up with engagement!
Being able to see your comments ALL are handy on Instagram, in which you can see the last 50 mentions on your own feed. It’s not possible to maintain with mentions In case you’ve got a number of followers. Agorapulse changes that which is enormous for brands and influencers.
Excited? You can participate with ALL of your Mentions, even when you are getting to them.
And I can also easily engage by Switching to Facebook too.
Note. You can engage on Facebook, Twitter, Instagram and YouTube although maybe not LinkedIn at this stage (you can just print to LinkedIn.
Agorapulse retains all my participation in 1 area.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Best Advocates
When it comes to social media it is not about Collecting followers. It’s about participating with them.
As I shared previously, Agorapulse allows me to Easily track and participate with my best advocates employing the”Fans and Followers” attribute. From in your Twitter accounts, you click “Fans and Followers” then filter your search under”All”,”Favorites” or”Top” users as per below.
On my top 100 users I searched in this case under “TOP”.
You can add a celebrity to “favorite” people that you want to follow closely in Agorapulse. This way, you have their posts accessible in their very own thread! It’s easy retweet their content and to engage together!
You will also see positions for the following in only About each profile view on Agorapulse.
- Engaged — the individual has mentioned you (directly, or through a reply to a dialogue ) or delivered you a DM.
- Ambassador — this person has retweeted you or posted links to your site.
- Influencer — this person is often retweeted (over 20 times during the last 30 days).
In the case of Nicky, She’s all 3 with regard to my @sociallysorted Twitter accounts. Nicky is somebody I ought to be engaging with (and I do!) .
On this, Facebook Function shows you who has said your webpage, and the number of times they have enjoyed and commented or delivered a message, as well as their last interaction with you. You can prohibit them from within Agorapulse, but I hope that happens rarely!
On Instagram you Will see who has left comments in your article, their total followers/followed counts and you can trace or unfollow from within Agorapulse.
You are given a clear picture of who by these basic metrics Follows you, promotes you and participates with you the most.
- Set up custom groups of followers within Agorapulse’s dash
- Search on all their interactions
- Search on their messages, and
- Add notes.
When You’ve Got all of this information you can use It to take part in communication with those individuals — surprise and pleasure them in some manner or maybe reach out to them to thank them! How To Manage Social Media For Your Business
Advanced Monitoring, Reviews And search
Think of Agorapulse as your personal Private investigator that is personal. You can use the Tracking function on Instagram to.
- Play hashtag searches.
- Place searches.
What is so great about it? It opens up a whole new World of possibility for locating (and linking ) conversations around any topic you like (including your brand).
The Capacity for companies is enormous With this feature, especially tourism.
When it comes To reports, Agorapulse really excels. With one click you can make a report that’s not difficult to decipher and simple to create. Ideal for showing clients!
Agorapulse Reports help your to break down Audience in a means that makes sense.
The reports can also help you locate a range Information including.
- Your best performing articles (ie posts, tweets etc) based on participation and reach
- Evolution metrics over time. Agorapulse provides you a fast reading re whether a specific metric is increasing or decreasing over a period and compares metrics.
- Community management data like reaction time and response rate
- Benchmarking your Facebook Page against competitors
Your best performing material is analysed and Presented in report form. You can download it as a csv file to reveal it to that the people/clients/team that needs to view the most.
For social media supervisors and agencies this is Huge, as it allows you to supply easy-to-read data.
You can take a peek!
Nearly everyone I know who uses Agorapulse for Social media direction raves about the reports. They are pretty special;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is like Paradise to me. Agorapulse explains it as being in a position to”tag, bookmark, hide, delete or assign content… while you sleep”. using Moderation Rules, all.
Where the I love this function on Twitter Auto-thankyous, Auto-engagements and Auto-DMs drive me bat-shizz mad.
With Agorapulse I can deal with them Ways.
- So I really don’t see almost all of them I can filter my DMs. This is where the magic occurs. You can set up filters to weed out”most” of those bad DMs. Not all (sigh) but many.
- I will filter my feed by Mentions or DMs. I typically visit DMs and clear them out pretty quickly. To be fair I get numerous DMs that are spam these days, it is hard not to overlook the good ones. Auto DMs have made DMs useless to me, which is a shame.
Moderation and filtering works for all account Types but I mainly use it for Twitter to”mark as reviewed” all the Auto DMs which come through saying”thanks to following”.
It filters out The auto-DMs, and yes I’m sad that it grabs some actual ones as well, but you’ve got to pick your battles!
And the moderation principles are not about spam. You can use them in several ways to
- Filter out articles to be responded to. Maybe you wish to have all of the articles featuring a particular hashtag to be tagged in a way that is specific — so you’re able to respond to them later.
- Filter those people that are SUPER out and post all the time so that you don’t need to see every Tweet at Agorapulse — just repond to them or in Twitter.
- Create customized tags so it is possible to categorize and research on these!
- Create custom searches for keywords that you need to track
- In case you have one of the”large” amount accounts (best for small agencies) you’ll have posts assigned to a team member (see 11 below).
Basically the moderation purpose is another Bonus motive to think about Agorapulse for social media direction.
A Killer Mobile App
If you are around and out And you will need to clean your inbox, the more Agorapulse app is.
It’s accessible on iOS and Android and it’s super slick to use. I often prefer using the app vs background to process my inbox since it is really simple to review and procedure mentions and messages. How To Manage Social Media For Your Business
Agorapulse’s lineup feature Permits You to publish Your articles on a replicated, evergreen basis utilizing smart categories — a lot like the way by which Meet Edgar permits you to set articles to be scheduled at particular times of day based on particular categories. I use it to Facebook and Twitter.
If you are currently using a tool such as Meet Edgar and want to Reduce costs, then contemplate Agorapulse’s evergreen content attribute rather (and you have the bonus of all the other Agorapulse attributes ).
Here are a few things to know about using Agorapulse for replicated content.
Setting Up Your Queue Categories Is Super Easy.
With Agorapulse it is super simple to set up and name Your queue catogories, and add your program for posts to be published on. Then the process of adding content is extremely intuitive. As you can see, it’s a slick dashboard (the user experience is awesome).
Primarily, set your content up and You Have to name Categories (all colour-coded and ready for action!) .
Setting up your categories is easy… and color-coded!
All you have to, When You’ve set up your classes Do is add instances such as this, to the program.
Then I Want to include content that is amazing to each of those category queues!
Easily Preview Content For Every Social Network.
Agorapulse gives You a handy visual/image preview of the article, to show you how it’ll appear on the newsfeed of the platform you choose when you print it.
Choose to Schedule your articles to a time slot, or include each article to your choice’s Queue. This component is easy as you set your queue up in Measure one. Your Queue, full of articles (and ready to go) will look something like this.
Once a post is published, It Is Going to return to the Bottom of the queue, waiting to be queued again.
Aside from using the function for perennial Content, you can choose to .
- Add a post to the program as usual or
- Replicate your post a specific number of times (when you do so you will place the minimum number of times between repetitions of the post). Be aware you could do this for Facebook but you need to know about the Twitter rules from duplicate content see below.
You May Pause The Queue (Instantly, And At Any Time).
I love that Agorapulse has added a pause button. If there is a natural catastrophe or it is not great time to post, you can easily pause the queue.
Perhaps you need to pause a seasonal queue of articles At Christmas… it’s easy with the pause button!
Meet Edgar includes a pause button and it had been something That I actually wanted to see that I opted to replace it with. I requested Agorapulse to include one and they did (they always listen — never be reluctant to mention tips or provide opinions!) .
Use The Queue Function
The queue function could be handy for announcing Events like a Facebook Live (should you hold them to a weekly or regular basis). Share your content that must go out in a queue at a specific time of the week. I would advise that the posts a bit change to keep the material fresh and much more eye-catching.
Twitter And Agorapulse
Twitter posted about new Guidelines or”rules” for repeated or replicate content in February 2018. You may read about it here.
The principles are not New as addressed in this post by Agorapulse’s CEO Emeric Ernoult. It is just that they’re making a point of saying they will apply them.
Fundamentally this mean that we can no longer Simultaneously post articles that is similar or equal . This applies to duplicate content.
Let us take a look Twitter with Agorapulse while complying with the principles, so you comply with the rules when you draft a picture similar to you to post to Twitter.
Note that you can elect to queue or schedule Your post to Twitter. Here’s where we need to consider the principles of Twitter and comply with them. You can do this a couple of ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content To Twitter Accounts
If you look In the image above, you’ll realize that Agorapulse blocks my ability to post replicate content. The instrument recognises that I’m submitting to Twitter! This helps make sure Twitter’s guidelines are adhered to by me.
Content Demo Tips
This is the way I use Agorapulse to save me loads of Time and remain from Twitter Jail. Together with Agorapulse, you now have two choices for replicating a link.
- You can opt to Schedule your post once (or more than once if you change it). Simply put in your article to do so, then pick the date and time you would like it to go out at. If it will be published more than once, you will want to edit the repeated or replicate tweets so they’re not”duplicate” content. A lot of that is under.
- More than with variations or It is possible to opt to Queue your article once. Agorapulse recommends this. When you’re queueing articles for Twitter, be certain that you don’t select the option to”re-queue multiple occasions.” This is where you’d wind up in breach of Twitter’s rules, although you can still use this attribute for other platforms. When I choose to do it this way, I’m sure it’s a special post, then add it on the top or bottom of the queue (ie I select”queue next” or”queue last”).
Advanced Scheduling is also used by me to Write 1 tweet, then set that tweet to replicate a certain number of times. Below, I’ve set it to post more often than every 7 Days, and up to 6 repeats. Just don’t forget to edit the repeats!
I can see After I program that the 6 x repeats Those posts in my schedule. I would go in and alter them to hashtags, emojis, pictures or text. Do this do not do it or you may forget.
Note. It’s Okay when you edit your posts if the link remains the same. It is the text that you need to change each time.
I had been utilizing Advanced Scheduling in this way For a little while today to post new content well before the new”rules” have been announced. I love to mix this up and it’s better for involvement.
Do not forget Bulk Upload! Agorapulse also permits you to upload up to a 100 pieces of content at once using a pre-populated CSV file. This includes your photos and also can incorporate content from any RSS feed! You can use this save hours and to curate articles from different websites!
What’s Coming For Queued Content?
The staff at Agorapulse is currently working on a Tool to produce the variants of tweets easier for people, so we can still get out content and play fine. This will be new functionality that will enable us to repeat our tweet variations quickly — all in the one interface. I’m awaiting it. I am convinced it’s going to be a timesaver! How To Manage Social Media For Your Business
Team Communication and Delegation
As Simple as Agorapulse is to use, you Don’t have to do all of the checking and involvement yourself… it is a fantasy for delegation.
If you are a member of Agorapulse’s Large level Account (beginning at $199 per month), then you can update to staff approval whereby you can assign tasks and accept messages around multiple staff members.
This is very good for customer support brilliance.
If you are a growing team, this attribute is a good You to upgrade to.
Oh and guess what? Remarks and teamwork happens in Actual time. So if Jess and Joe are online at precisely the exact same time working on the exact same account, there won’t be double-up. You can see exactly what your staff is doing in real time.
Posting To Instagram
Agorapulse is A partner that is Instagram. This also suggests they are one of the tools to acquire entry to Instagram’s API to allow auto-posting to Instagram which is HUGE!
In Case You Have one of the Company accounts with Agorapulse you can now auto-schedule to Instagram. This means that you can now organize your articles ahead of time and click whenever you’re ready OR you are able to, to post in your telephone auto article.
Just make sure that you don’t forget to engage You autopost….posting is merely a part of this process. You need to follow up on comments and replies.
I believe that Agorapulse is the only tool that Offers both scheduling and auto-scheduling to Instagram in addition to monitoring and reporting… so it is a win-win-win in case you have a company account. Most Instagram tools that give you reports are a fee!
All you Want To do would be.
- Download the Agorapulse program and hook your Instagram account .
- On Your app or background computer, schedule your Instagram post (add picture and caption) then program the time and date you want to publish it. You can choose to switch on Auto-scheduling or you can use the program place the image and to link through to Instagram.
- When it’s time to post if you post will get a notification via your cellular app. Simply click”Publish” and you’ll be switched through to the Instagram app.
- Article as you would normally on Instagram. Your copy/description is going to be duplicated and you want to paste it. Check you are good to go and you have hashtags added as necessary!
I am super impressed that Agorapulse has Added yet another feature that would normally require us to utilize the attribute and a separate tool makes it even better. Bringing these tools collectively saves time AND money and is a key reason why I adore Agorapulse for Social Media Management.
Responding To Advertisement Comments
Here is where we get to Some features that are for the greater degree of membership Agorapulse.
The ability to respond to ad comments Begins at Moderate Level of Membership (beginning at $99 per month)
With opinions on advertisements is difficult for keeping up Both Facebook and Instagram ads. Agorapulse pulls to your inbox in the advertisement comments and allows you to see them and engage with them.
If you understand what it’s like to maintain and run ads With the comments (such as the spam), then you’ll know that this purpose is bliss for advertising managers and webpage admins. Bliss. How To Manage Social Media For Your Business
Bonus Free Tools
You can also take Advantage of these tools on their website including.
- A Facebook Page Barometer — to see how well your fan fares against your peers, and also to test your engagement.
- A Twitter Analytics Report Card — to compare multiple twitter accounts, see how you perform against the competition and measure your Twitter performance, right now
If you really want one Reason to check out Agorapulse here it is.
They have some of the pricing of some of those Social media management tools.
Prices start at $49 per Month for small/solo businesses with raising costs for large, medium and enterprise businesses. You will find out more about pricing here.
I’ve A hunch that as soon as you check out Agorapulse for social media management, try A number of the tools and choose the free trial to get a spin, you’ll be hooked as I am.