Intro How To Manage Social Media
You will find Many social media management tools, but one stands out among the audience more and more each year — Agorapulse. I have used Agorapulse for Social Media Management for a few years and I love it. In this post I discuss 12 Reasons Why I love Agorapulse for Social Media Management and why you will too. How To Manage Social Media
There Are Lots of social media management applications that Deserve a mention here. I’ve used many of these such as Hootsuite Sprout Social, and Buffer, at one time or another.
I won’t go in their features . They are Solid options.
But I changed to Agorapulse a few years ago Today and it has been my No 1 choice to social media management since that time. You may read about a number of the feature comparisons between Agorapulse along with other platforms here.
However, for the purposes of This post, I want to focus on Agorapulse so you can consider it as a tool in your toolbox.
In fact, it could be the main tool in Your arsenal! Agorapulse is kind of like a Swiss Army knife of social media management.
It doesn’t have features You never use, which makes you think”what is that used for?” . It’s sensible, no-fluff and super simple to use.
Dare I say, it’s even fun (but we will get to this ). Let’s take a look why I love Agorapulse for social media management!
12 Reasons Agorapulse Kick Ass For Social Media Management
Oh and Before I start… I should mention that I don’t always use each and every function at precisely the same time. I do use a couple of other tools. However, I love that Agorapulse includes a package of features that do cover the majority of your social media marketing requirements.
In fact, I Have been moving lots of the features I use on additional tools over to Agorapulse. It is hard not to wish to remain”in” this tool since it’s so user-friendly and enjoyable to use. I have taken on a brand ambassador role with Agorapulse considering writing this article. The post was updated but my real love with this particular tool and the fact I can not do without it in my arsenal hasn’t changed.
The Agorapulse Team And Culture
Let us begin here. Because with this, the Rest of the things I love about Agorapulse mean nothing.
Customer support is at the core of company at Agorapulse. If their customers are happy and using their instrument in the finest possible way, (and they get results), then everything falls into place. Their staff concentrates over anything else.
Agorapulse also stinks To customers about what works, what needs improving and what they are able to build next. You are not a client but a part of a business where your voice will be heard. In fact, many of the current features I am about to speak about came out of feedback and client recommendations.
Caring about customers Is Agorapulse has shot up the rankings as one of those social media management programs with the best reviews and customer satisfaction. How To Manage Social Media
I’ve outlined all 12 reasons why I love Agorapulse Below, but let us begin with a video summary of the current (awesome) update — then I’ll break down the key capabilities. There’s a lot to enjoy.
Impressive, right? Let’s jump in and take a Closer look at the qualities of Agorapulse.
Easy Publishing And Scheduling
Now that we have covered off on the all-important Function of participation (that is the reason why I love Agorapulse the most), let’s take a look at scheduling and posting.
As far as a publishing Tool goes, Agorapulse is one of the easiest I have used. It is a cinch to post to Twitter, LinkedIn, Facebook and Instagram (and they have the new auto-posting work for Instagram as an official Instagram Partner).
You can customise the posts to suit each platform. I don’t even have to go into detail about it here, as it is super intuitive to use. You, (like me) should be able to work out how to schedule an easy article, easily and without education.
Scheduling is easy with Agorapulse! I can.
- Publish immediately
- Queue my post (more of that later)
- Schedule the article later on for time and a specific date.
It’s also easy to schedule the article to Head out on various platforms, on various occasions, while being optimized for those platforms (changing the text or image size).
One feature I like is the ability Kind”@” and then the name of the user and Agorapulse will bring up the possible account you can choose from on Twitter and Facebook. Notice how Agorapulse suggests accounts once I begin entering their company name.
This helps you to tag pages and profiles quickly And saves you time looking for the perfect people to add.
You can even schedule easily to LinkedIn.
Easily print to LinkedIn with Agorapulse
We will get to Instagram at a moment, but for today, Please know that publishing your articles and scheduling in advance on Agorapulse is simple! And as I said, it is also possible to currently auto-post to Instagram using Agorapulse since they are an official partner and have access to this new feature via Instagram’s API.
Oh and they have a slick calendar opinion too, That means you can see all of your posts ready to go across all the programs.
And it is color coded for folks like me who need That additional level of organisation that is visual. Winning!
There’s nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike some other social media management tools, Agorapulse mentions and has only one column for me to react to notifications.
To me, that is”one task” to complete each day. And it is actually almost enjoyable to clean out my inbox.
It’s concentrated, it’s easy and it is easy to Use, and that means you won’t skip a mention!
- Your accounts Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where all the posts you will need to review or respond to are available ). Your inbox things are highlighted To Review for every stage as items.
- Tabs for Fans, Publishing, Listening and Followers, and Reports.
- An area for engagement in which you respond and participate via enjoys, retweets or replies.
You can also click on a user’s profile it. You will then see all of the information you need — right within Agorapulse (like any prior interactions).
Expand your history to be seen by an individual profile!
Only one click and you can see if you have a History with the conversations and the user you have had before. This means that you may provide the ideal people the right care at the perfect moment.
Let’s break this down a little more…
I DMs I have and can see how many cites Inside my inbox. When I am looking at this tweet from Ravi, I will see how many tweets that I have to review and I can review or respond to his conversation. It is the same for channels that are social — all of your participation is in one place.
Never skip a mention in your inbox!
I know, I know, my inbox Is not empty in this screenshot. When I’ve finished writing this article, but it will be! I don’t always get to tune zero every day but I get there often enough to LOVE that”Congratulations” display!
It’s easy to inspect all of your mentions. You can Filter by mention or message type as follows.
Then simply review the posts responded to or dealt with. It is automatically marked as reviewed As soon as you respond to a specific post.
Or You Just click on a place replying.
I can select To reply (or reply from DM), review the article, assign it for somebody else (more of that later), retweet it “just like” the article — all from within the exact same dashboard place on Agorapulse.
Choose how you will participate or procedure the mention or message.
If I switch to Instagram, for example, it’s similar. I can see all of my current engagement, I will expand on articles or see more info about a user. I can follow and unfollow. How To Manage Social Media
Change between accounts and programs to Keep up with participation!
Being able to see your comments ALL are handy on Instagram, where you generally can only find the past 50 mentions on your own feed. It’s impossible to keep up with mentions, In case you have a large number of followers. Agorapulse alters all that which is huge for brands and influencers.
Excited? Now you can participate with ALL of your Mentions, even when you are getting to them.
And Needless to Say, I could also easily engage by Switching to Facebook.
Note. You’re able to engage on Facebook, Twitter, Instagram and YouTube although maybe not LinkedIn at this stage (you can only print to LinkedIn.
Agorapulse retains all of my engagement in 1 area.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Finest Advocates
When it comes to social media it is not about Collecting followers. It is about participating with them.
As I shared above, Agorapulse enables me to Easily monitor and engage with my very best advocates using the”Fans and Followers” feature. From in your Twitter accounts, you click on”Fans and Followers” and then filter your search under”All”,”Favorites” or”Top” users as per below.
On my top 100 users I hunted in this case under “TOP”.
To profiles you can add a celebrity with favorites to “favorite” folks that you want to follow closely in Agorapulse. In this manner, you’ve got their articles accessible in their very own thread! It’s easy retweet their articles and to engage with them!
You see rankings for your following in just About every profile view on Agorapulse.
- Engaged — the person has said you (directly, or via an answer to a dialogue ) or sent you a DM.
- Ambassador — this individual posted links or has retweeted you.
- Influencer — this individual is often retweeted (over 20 times throughout the last 30 days).
In the case of Nicky, She’s all 3 with respect to my @sociallysorted Twitter accounts. Nicky is somebody I ought to be engaging with (and I do! ) ) .
On Facebook Function shows you who’s mentioned your page, and the number of times they’ve enjoyed and commented or delivered a message, as well as their final interaction with you. You can ban them from inside Agorapulse, although I hope that happens!
On Instagram you Will see who’s left comments on your post, their complete followers/followed counts and you are able to trace or unfollow from inside Agorapulse.
These metrics give you a clear image of who Follows you, boosts you and participates with you the maximum.
- Setup custom groups of followers within Agorapulse’s dash
- Search on each of their interactions
- Search on their own messages, and
- Add personal notes.
When you have this information you can use all It to take part in positive communication with those individuals — maybe reach out to them to thank them surprise and pleasure them! How To Manage Social Media
Advanced Tracking, Reviews And search
Think of Agorapulse as your personal Private private investigator. You can use the Monitoring work on Instagram to.
- Hashtag searches.
- Perform place hunts.
What is so great about it? It opens a whole new World of chance for locating (and joining) conversations around any subject you like (including your brand).
The potential for location-based businesses is huge Especially tourism.
When it comes To reports, Agorapulse actually excels. With one click you can create a report that’s simple to create and easy to decode. Ideal for showing customers!
Agorapulse Reports help your to break Audience in a way which makes sense.
The detailed reports can help you find a range Information such as.
- Your best performing articles (ie posts, tweets etc) based on participation and reach
- Evolution metrics with time. Agorapulse gives a quick reading re if a metric is decreasing or increasing over a period to you and automatically compares metrics over the years.
- Community management statistics such as reaction time and response speed
- Benchmarking your Facebook Page against competitors
Your content is analysed and Introduced in report form. You can download it as a csv file to show the people/clients/team that needs to see it the most.
For social media managers and agencies that this is Huge, as it allows you to supply your clientele with information that is easy-to-read.
You can also take a glance in your competitors!
Just about everybody I know who uses Agorapulse for Social media management raves about the accounts. They’re fairly special;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is like Paradise to me. Agorapulse explains it as being able to”tag, bookmark, hide, delete or delegate articles… while you sleep”. using Moderation Rules, all.
Where the I love this function on Twitter Auto-thankyous, Auto-engagements and Auto-DMs push me bat-shizz mad.
With Agorapulse I can deal with them in two Manners.
- My DMs can be filtered by me therefore that I really don’t see most of them at the first place. This is where the magic happens. You can set up filters to weed out”many” of the bad DMs. Not all (sigh) but many.
- I can filter my feed by DMs or even Mentions. I typically visit DMs and clean them out fairly fast. To be honest I get so many DMs which are spam these days, it’s hard not to miss the excellent ones. Auto DMs have made DMs useless to me personally, which is a true shame.
Moderation and filtering works for all account Types but I mainly use it for Twitter to”mark as reviewed” all of the Auto DMs that come through saying”thanks to following”.
It filters out The auto-DMs, and yes I am sad that it grabs some real ones as well, however you’ve got to pick your battles!
Along with the moderation principles are not merely about spam. You can use them in several ways to
- Filter out articles to be reacted to — on almost any platform. You want to have the articles featuring a particular hashtag to be tagged in a way that is certain — so you can respond to them.
- Filter those people that are SUPER out and post all the time so you don’t have to see every Tweet in Agorapulse — just repond to them or natively in Twitter.
- Create custom tags for comments and tweets so it is possible to categorize and search on these!
- Create custom searches for keywords which you want to track
- In case you have one of the”large” amount accounts (best for small agencies) you’ll have articles delegated to a group member (see 11 below).
Fundamentally the moderation purpose is another Bonus reason to think about Agorapulse for social media direction.
A Killer Mobile App
If you are about and out And you will need to clean your inbox, the more Agorapulse app is something you will love.
It is available on Android and iOS and it is super slick to use. I often prefer using the program vs desktop computer to process my inbox since it’s really simple to review and procedure mentions and messages. How To Manage Social Media
Agorapulse’s lineup feature Permits You to publish Your articles on a replicated, evergreen basis using intelligent categories — a lot like the way in which Meet Edgar allows you to set posts to be scheduled at certain times of day based on particular categories. It is used by me to Twitter and Facebook.
If you are using a tool such as Meet Edgar and Need to Cut costs, then contemplate Agorapulse’s evergreen content feature rather (and you have the bonus of all the other Agorapulse attributes ).
Here are a few things to know about using Agorapulse for repeated content.
Setting Your Queue Categories Up Is Super Easy.
With Agorapulse title and it is super simple to set up Your queue insert your program for articles to be published on, and catogories. Then the process of adding content is intuitive. As you can see, it is a slick dashboard (the user experience is amazing ).
Primarily, You Have to name and set your content up Categories (all colour-coded and ready for action!) .
Setting up your categories is easy… and color-coded!
All you Need to once you’ve set up your classes Do is add times such as this, to the schedule.
Then I Want to add content to each of the category queues!
Easily Preview Content For Every Social Network.
Agorapulse provides You a handy visual/image preview of this article, to show you how it’ll look on the platform you select when you print its newsfeed.
Pick to Schedule your posts or add each article to the Queue of your choice. This part is easy as you have already set up your queue in Measure one. Your Queue, full of articles (and ready to go) will look something like this.
Once a post is published, It Is Going to return to the Bottom of this lineup, waiting to be queued.
Aside from utilizing the queue function for perennial Content, you can even decide to .
- Add a post to the program as usual or
- Replicate your article a certain number of times (once you do so you may place the minimum amount of times between repeats of the article ). Note you could do this to get Facebook but you need to know about the Twitter rules see below.
You Can Pause The Queue (Instantly, And At Any Time).
I Really like That Agorapulse has included a pause button. It’s not great time to post or When a catastrophe is, you can pause the queue.
Maybe You need to pause a seasonal queue of posts At Christmas… it’s easy with the pause button!
Meet it had been something and Edgar has a pause button That I actually wished to see which I opted to replace it with. I asked Agorapulse to add one and they did (they always listen never be afraid to mention suggestions or give feedback!) .
Utilize The Queue Function
The function can be handy for announcing Events such as a Facebook Live (if you hold them to a weekly or regular basis). Share your content that needs to go out weekly in a queue at a certain time of the week. I’d advise that the articles a bit change to keep the content fresh and.
Twitter And Agorapulse
Twitter posted about fresh Guidelines or”rules” for repeated or duplicate content in February 2018. You may read about it here.
The rules Aren’t Fresh as addressed in this post by Agorapulse’s CEO Emeric Ernoult. It is just that now they’re currently making a point of saying they will be enforced by them.
Fundamentally this imply that we can no more Simultaneously post identical or similar content . This also applies to duplicate content.
Lets’s take a look Twitter with Agorapulse while complying with the rules, so once you draft an image like this one you obey the rules.
Notice You Could elect to schedule or queue Your post to Twitter. Here is where we have to consider the rules of Twitter and comply with them. You can do this a couple ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content On Twitter Accounts
If you look closely In the image above, you will see that Agorapulse blocks my ability to place duplicate content to over a few of my Twitter accounts. The instrument recognises that I’m submitting to Twitter! This helps make sure I adhere to Twitter’s guidelines.
Content Demo Tips
This is how I utilize Agorapulse to save me loads of Time and stay out of Twitter Jail. Together with Agorapulse, you now have two choices for repeating a hyperlink.
- It is possible to choose to Schedule your post once (or more than once in the event that you change it). To do this, just put in your post, then pick the date and time you want it to head out at. If it’ll be published more than once, you will want to edit the repeated or replicate tweets so that they’re not”duplicate” content. More of this is under.
- More than once with variants or you can choose to Queue your article once. Agorapulse recommends this. When you are queueing articles for Twitter, be sure that you don’t select the option to”re-queue multiple occasions.” You are still able to use this attribute for some other platforms, however this is where you’d end up in breach of the rules of Twitter. When I decide to do it this way, I’m sure it’s a unique place, then add it to the top or bottom of the queue (ie I choose”queue next” or”queue last”).
Advanced Scheduling is also used by me to Publish 1 tweet, and then set that tweet to repeat a certain number of times. Below, I have set it to post more frequently than every 7 Days, as well as 6 repeats. Don’t forget to edit the repeats!
I can see, once I schedule that the 6 x repeats Those articles in my schedule. I would go straight in and alter them to new text, emojis, pictures or hashtags. Do this do not do it later or you will forget.
Note. It is Okay when you edit your articles if the link remains the same. It’s the text that you need to change each time.
I’d been utilizing Advanced Scheduling in this manner For a little while now to post fresh content — well ahead of the new”principles” were declared. I like to mix up this and it’s better for engagement.
Don’t forget Bulk Upload! Agorapulse also permits you to bulk upload around a 100 pieces of content at once using a CSV file. Your photographs are included by this and can incorporate articles! You might even use this to curate articles and save hours!
What is Coming For Queued Content?
The team at Agorapulse is working on a Tool to produce us the variants of tweets, so we play nice with Twitter and can still get content out fast. This is new functionality that will enable us to repeat our tweet variations quickly — in the one easy interface. I’m looking forward to it. I’m sure it’s going to be a timesaver! How To Manage Social Media
Team Communication and Delegation
As easy as Agorapulse would be to use, you Do not have to do all of the checking and engagement yourself… it is a fantasy for delegation.
If you are a member of Agorapulse’s Large level Account (starting at $199 per month), then it’s possible to update to staff approval whereby you can assign tasks and approve messages across multiple team members.
This is GREAT for customer service brilliance.
If you are a growing team, this attribute is a good One to update to.
Oh and guess what? Remarks and teamwork happens in Actual time. If Joe and Jess are online at the same time working on the same accounts, there will not be double-up. It is possible to see exactly what your team is performing in real time.
Posting To Instagram
Agorapulse is A proud Instagram spouse. This suggests they are among the first tools to get access to Instagram’s API to allow auto-posting to Instagram that is HUGE!
If you have one of the business accounts with Agorapulse you can to Instagram. This means you can now plan your content beforehand and click to post on your phone whenever you are ready OR you are able to auto article.
Make sure that you don’t forget to engage You autopost….posting is just part of the procedure. You have to follow up on replies and comments.
I Think That Agorapulse is the tool Offers both scheduling and auto-scheduling to Instagram as well as monitoring and reporting… so it’s a win-win-win in case you have a company account. Many Instagram tools that give you reports are a separate fee!
All you need To do would be.
- Download the Agorapulse app and hook your Instagram account.
- On Your app or background , schedule your Instagram post (add picture and caption) then schedule the date and time that you need to print it. You can choose to switch on Auto-scheduling or you can use the program to link through to Instagram and post the image.
- If you post will receive a notification through your mobile program when it’s time. Just click”Publish” and you will be changed through to the Instagram app.
- Article as you would ordinarily on Instagram. Your copy/description is going to be duplicated and you need to paste it. Check you have hashtags additional as necessary and you are good to go!
I am super impressed that Agorapulse has Added another feature that would ordinarily require us to use the newest attribute and another tool makes it even better. Bringing these tools together saves time AND money and is an integral reason why I love Agorapulse for Social Media Management.
Responding To Advertisement Comments
Here is where we get to Some features which are for the degree of membership on Agorapulse.
The capability to respond to ad comments Starts at Moderate Level of Membership (beginning at $99 a month)
With comments on ads is hard for keeping up Facebook and Instagram advertisements. Agorapulse lets you view them and engage with them and pulls to your inbox from the advertisement comments.
If you know what it is like to maintain and run advertisements With the comments (such as the spam), then you’ll know that this function is bliss for ad managers and page admins. Bliss. How To Manage Social Media
Bonus Free Tools
You can choose Advantage of those free tools on their site such as.
- A Facebook Page Barometer — also to test your own engagement, and to see how well your lover fares from the peers.
- A Twitter Analytics Report Card — to compare multiple twitter accounts, see how you perform against the competition and measure your Twitter performance, right now
If you really want one Reason to check out Agorapulse then here it is.
It is affordable.
They have some of the best pricing of any of the Social media management tools.
Prices begin at $49 each Month for small/solo companies with raising costs for enterprise, large and medium businesses. You can find out more about pricing here.
I have A hunch that as soon as you check out Agorapulse for social media direction, attempt A number of their tools and choose the free trial for a spin, you’ll be as hooked as I am.