Introduction How To Manage A Social Media Campaign
You will find Many social media management programs, but one stands out amongst the crowd more and more every year — Agorapulse. I have used Agorapulse for Social Media Management for a couple of years and I really like it. In this post I share 12 Reasons Why I love Agorapulse to Social Media Management and why you will too. How To Manage A Social Media Campaign
There are many social media management applications that Deserve a mention here. I have used many of these such as Hootsuite Sprout Social, and Buffer, at one time or another.
I will not go in their features . They are Solid options.
But I changed to Agorapulse a Couple of Years ago Now and it has been my No 1 choice to social media management since that time. You may read about a number of the attribute comparisons between Agorapulse along with other programs .
However, for the purposes of This post, I wish to focus on Agorapulse so you can consider it as a tool in your arsenal.
It may be the Primary tool in Your arsenal! Agorapulse is kind of like a Swiss Army knife of social media management.
Only, it will not have too many features That you never use, making you think”what is that used for?” . It is practical, no-fluff and super simple to use.
Dare I say, it’s even fun (but we will get to that). Let us take a look at 12 Reasons why I love Agorapulse for social media direction!
12 Reasons Agorapulse Kick Ass For Social Media Management
Oh and Before I begin… I must mention that I do not always use EVERY single function at the exact same moment. I do use a couple of tools for some functions. However, I love that Agorapulse has a package of features that do cover most of your social media advertising needs.
In fact Have been slowly moving a lot of the attributes I use on tools over to Agorapulse. It is hard not to wish to stay”in” this instrument since it is so user-friendly and enjoyable to use. I have also taken on a new ambassador part with Agorapulse considering writing this article. The post has been updated but my real love with this tool and the fact that I can’t do without it in my toolbox has not changed.
The Agorapulse Culture And Team
Let’s start here. Because without this Rest of the things that I love about Agorapulse imply nothing.
Customer support is at the core of business at Agorapulse. If their clients are happy and utilizing their tool in the finest possible manner, (and they receive results), then everything falls right into place. Their staff focuses more.
Agorapulse also stinks To customers about what works, what they can build next and what needs improving. Thus, you are not a customer but part of a company. In reality, lots of the features that I am about to talk about came from client recommendations and feedback.
Caring about customers Is Agorapulse has taken up the ranks as among those social media management programs with the best reviews and customer satisfaction. How To Manage A Social Media Campaign
I’ve summarized all 12 reasons why I like Agorapulse Below, but let’s start with a video overview of their recent (awesome) upgrade — then I’ll break down the critical capabilities. There’s a lot to like.
Impressive, right? Let’s jump in and choose a Closer look at the features of Agorapulse.
Easy Publishing And Scheduling
Now that We’ve covered off on the all-important Function of engagement (which is why I love Agorapulse the most), let us take a look at scheduling and posting.
As far as a publishing Tool goes, Agorapulse is one of the easiest I have used. It’s a breeze to post to Twitter, LinkedIn, Facebook and Instagram (and they have the new auto-posting function for Instagram as a formal Instagram Partner).
You can easily customise the articles to match each platform. I don’t even have to go into detail about it , as it is super intuitive to use. You, (like me) need to be able to work out how to schedule an easy article, easily and without instruction.
Scheduling is simple with Agorapulse! I can.
- Publish immediately
- Queue my post (more of this later)
- Schedule the post in the future for a particular time and date.
It’s also super easy to schedule exactly the Exact Same article to Go out on different platforms, on various occasions, while being optimized for those platforms (altering the text or picture size).
1 feature I especially like is the ability to Kind”@” and then the name of the consumer and Agorapulse will bring up the probable account you are able to choose from on Twitter and Facebook. Notice how Agorapulse suggests extra accounts when I begin entering their company name.
This helps you to tag pages and profiles fast And saves you time searching to add.
You can even schedule easily to LinkedIn.
Easily publish to LinkedIn with Agorapulse
We will get to Instagram at a minute, but for today, Please know that publishing your content and scheduling in advance on Agorapulse is easy! And as I said, it is also possible to now auto-post into Instagram with Agorapulse as they are an official partner and have access to that new attribute via Instagram’s API.
Oh and they have a Fairly calendar view too, So you can see your articles ready to go across the platforms.
And it is color coded for folks like me who need That amount of organisation that is visual. Winning!
There is nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike some other social media management applications, Agorapulse mentions and has just 1 column for me to react to notifications.
To me, that is”one task” to complete every day. And it’s actually almost enjoyable to clear out my inbox.
It is focused, it’s simple and it is super easy to Use, so you won’t skip a mention!
- Your accounts on Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where each of the articles you will need to examine or respond to are available ). Your inbox items are emphasized as things To Inspection for each stage.
- Tabs for Fans, Publishing, Listening and Followers, and Reports.
- An area for participation in which you engage and respond via retweets, enjoys or replies.
You can also click on a user’s profile to expand it. You’ll then see all the info you want — right within Agorapulse (including any prior interactions).
Expand your history to be seen by a user profile!
If You’ve Got a just one click and you will see History with the conversations and the user you’ve had before. As a consequence, you may give the ideal people the ideal attention at the moment.
Let us break this down a bit more…
I DMs I have and can see how many cites Inside my inbox. When I am looking at this tweet from Ravi, I can see how many tweets that I have to review and that I can review or respond to his conversation. It’s the same for channels that are societal — your entire participation is in 1 place.
Never skip a mention in your inbox!
I know, I know, my inbox Isn’t empty in this screenshot. When I’ve finished writing this article but it’s going to be! I don’t always get to tune zero every day but I get there often enough to LOVE that”Congratulations” display!
It’s simple to check of your mentions. You can Even filter by mention or message type as follows.
Then only review the posts replied to or dealt with. It is marked as reviewed once you reply to a post.
Or you click on a place to review it without replying.
I can select To reply (or reply by DM), review the article, assign it to get someone else (more of that later), retweet it or”like” the post — all from within the exact same dashboard area on Agorapulse.
Choose how you process or will engage the mention or message.
It’s, if I switch to Instagram, for example similar. I can see my recent engagement all, I see info or will expand on articles. I unfollow and can also follow. How To Manage A Social Media Campaign
Change between accounts and programs to Keep up with participation!
Being able to see your comments ALL are handy on Instagram, in which you can find the past 50 mentions on your own feed. In case you’ve got a number of followers it is impossible to maintain with mentions. Agorapulse changes that which is huge for brands and influencers.
Excited? You can participate your with ALL Mentions if you are getting to them.
And I could also easily participate by Switching to Facebook.
Note. You can engage on Facebook, Twitter, Instagram and YouTube although maybe not LinkedIn at this stage (you can just publish to LinkedIn.
Agorapulse retains my engagement in one place all.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Finest Advocates
When it comes to social media it’s not about Collecting followers. It’s about participating with them.
Like I shared previously, Agorapulse allows me to Easily track and participate with my best advocates employing the”Fans and Followers” attribute. From in your Twitter account, you click “Fans and Followers” and then filter your search under”All”,”Favorites” or”Top” users as per below.
On my top 100 users I searched in this scenario below “TOP”.
You can add a celebrity to “favorite” people that you would like to follow carefully in Agorapulse. This way, you’ve got their posts readily accessible in their own thread! Now it’s easy to engage together and retweet their articles!
You’ll also see positions for your following in just About every profile perspective on Agorapulse.
- Engaged — the individual has said you (directly, or via an answer to a dialogue ) or delivered you a DM.
- Ambassador — this person has retweeted you or posted links to your site.
- Influencer — this individual is frequently retweeted (over 20 times throughout the last 30 days).
In Nicky’s situation, she is all 3 with respect to my @sociallysorted Twitter accounts. Nicky is somebody I ought to be participating with (and I do! ) ) .
On Facebook, this Function shows you who has said your page, and how many times they’ve liked and commented or delivered a message, as well as their last interaction with you. It is also possible to ban them from the page from within Agorapulse, but I expect that happens!
On Instagram you Will see who has left comments their complete followers/followed counts and you are able to trace or unfollow from inside Agorapulse.
These fundamental metrics give you a clear picture of who Follows you, boosts you and engages with you the maximum.
- Setup custom groups of followers inside Agorapulse’s dash
- Search on each of their interactions
- Search on their own messages, and
- Add notes.
When you have all It to engage in positive communication with these individuals — surprise and delight them in some manner maybe reach out to thank them! How To Manage A Social Media Campaign
Advanced Tracking, Search And Reports
Think of Agorapulse as your own Private investigator that is Private. You can use the Tracking work on Instagram to.
- Hashtag that is Play hunts.
- Perform place searches.
What is so great? It opens a whole new World of possibility for finding (and linking ) conversations around any subject you like (including your brand).
The potential for location-based businesses is huge Particularly tourism.
When it comes To reports, Agorapulse actually excels. With one click you can create a report that is easy to decipher and simple to create. Ideal for showing clients!
Agorapulse Reports help your to break down Audience sense.
The reports also can help you find a range Information such as.
- Your best performing articles (ie posts, tweets etc) based on participation and attain
- Development metrics over time. Agorapulse compares metrics over time and provides a reading re if a metric is increasing or decreasing over a period to you.
- Community management data such as reaction time and response speed
- Benchmarking your Facebook Page against opponents
Your best performing content is analysed and Introduced in report form. You may download it as a csv file to reveal the people/clients/team that must view it the most.
For social media supervisors and agencies that this is Huge, as it allows you to supply your clients with information.
You can take a peek at your competition!
Nearly everyone I know who uses Agorapulse for Social media management raves about the accounts. They’re fairly special;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is similar to Paradise to me. Agorapulse describes it as being able to”tag, rename, conceal, delete or delegate articles… while you sleep”. All using Moderation Rules.
I love this role on Twitter, where the Auto-thankyous, Auto-engagements and Auto-DMs push me bat-shizz mad.
With Agorapulse I will deal with them in 2 Manners.
- So I don’t see almost all of them in the first 17, my DMs can be filtered by me. This is where the magic occurs. You can set up filters to weed out”most” of those lousy DMs. Not all (sigh) but most.
- I will filter my feed by Mentions or DMs. Clear them out and I visit DMs. To be honest I get so many DMs that are spam these days, it is hard not to overlook the good ones. Auto DMs have made DMs useless to me personally, which is a real shame.
Filtering and moderation functions for all accounts Types but I mostly use it for Twitter to”markers as reviewed” all the Auto DMs which come through saying”thanks for after”.
It filters out The auto-DMs, and yes I’m sad that it catches some actual ones also, but you’ve got to choose your battles!
Along with the moderation principles are not about spam. You can use them in many ways to
- Filter out content to be reacted to. Maybe you want to have all the articles featuring a hashtag to be tagged in a certain manner — so you’re able to respond to them afterwards.
- Filter out those people that are SUPER participated and post all the time that you don’t need to observe every Tweet at Agorapulse — just repond to them or in Twitter.
- Create customized tags for comments and tweets so it is possible to categorize and research on these!
- Create customized searches for keywords which you need to track
- In case you have one of the”big” level accounts (greatest for smaller agencies) you’ll have articles delegated to a team member (see 11 below).
Fundamentally the moderation purpose is just another Bonus reason to think about Agorapulse for social media management.
A Killer Mobile App
If you are out and about And you need to clear your inbox, the more Agorapulse program is.
It is accessible on Android and iOS and it’s super slick to use. I often prefer to use the program vs desktop computer to process my inbox as it is so simple to review and procedure messages and mentions. How To Manage A Social Media Campaign
Agorapulse’s lineup feature Permits You to publish Your articles on a repeated, evergreen basis using smart categories — a lot like the way in that Meet Edgar permits you to set posts to be scheduled at particular times of day based on particular categories. I use it to Twitter and Facebook.
If you want to and are using a tool Reduce costs, then contemplate Agorapulse’s evergreen content feature instead (and you get the bonus of all the other Agorapulse attributes ).
Here are a few things to know about using Agorapulse for queued content.
Setting Up Your Queue Categories Is Super Easy.
With Agorapulse it is super easy to set up and title Your queue add your program for posts to be printed on, and catogories. Then of adding content, the process is intuitive. As you can see, it’s a slick dash (the consumer experience is awesome).
Firstly, put up your content and you need to name Categories (all colour-coded and ready for action!) .
Setting up your categories is simple… and color-coded!
Once you’ve set up your categories, all you Need to Do is add times to the program, such as this.
Then I Want to add content to each of those category queues!
Easily Preview Content For Each Social Network.
Agorapulse gives You a handy visual/image preview of the article, to show you how it’ll appear on the newsfeed of the platform you select when you print it.
Pick to Schedule your posts or include every post to the Queue of your selection. As you’ve already set up your queue this part is simple. Your Queue, full of articles (and prepared to go) will appear something like this.
Once a post is published, it will return to the Bottom of the queue, waiting to be queued again.
Apart from using the operate for perennial Content, you might also decide to either.
- Add a post to the schedule as normal or
- Replicate your article a specific number of times (once you do so you may set the minimum number of times between repeats of the post). Note you could do this for Facebook but you have to know about the Twitter rules see below.
You Can Pause The Queue (Instantly, And At Any Time).
I love that Agorapulse has added a pause button. When there’s a natural catastrophe or it is not great time to post, you can pause the queue with a single click.
Perhaps you need to pause a seasonal queue of posts At Christmas… it is easy with the pause button!
Meet Edgar has a pause button and it had been something I really wanted to see in any tool which I chose to replace it with. I asked Agorapulse to add one plus they did (they constantly listen — never be afraid to mention tips or provide opinions!) .
Utilize The Queue Function
The function can be for announcing handy Events such as a Facebook Live (if you hold them to a weekly or regular basis). Share your content that must go out weekly at a specific time of the week in a queue. I would advise that a little varies the articles to keep the content fresh and more eye-catching.
Twitter And Agorapulse
Twitter posted about fresh Guidelines or”rules” for repeated or duplicate content in February 2018. You may read about it here.
The principles Aren’t Fresh as addressed in this post by Agorapulse’s CEO Emeric Ernoult. It’s just that now they’re currently making a point of saying they will apply them.
Basically this mean that we can Post content that is equal or substantially similar . This also applies to duplicate content.
Lets’s take a look Twitter with Agorapulse while complying with the rules, so you comply with the rules when you draft a picture similar to this one to post to Twitter.
Note that you can choose to to queue or schedule Your article to Twitter. Here’s where we need to consider the rules of Twitter and comply with them. You can do this a couple ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content On Twitter Accounts
If you look more closely At the image above, you will see that Agorapulse blocks my ability to place replicate content to more than a few of my Twitter accounts. The tool recognises that I am submitting to Twitter! This helps ensure that the guidelines of Twitter are adhered to by me.
Content Demo Tips
Here is how I use Agorapulse to save loads of Time and remain from Twitter Jail. With Agorapulse, you have two options for repeating a link.
- It is possible to opt to Schedule your post once (or more than once if you change it). To do so, simply put in your post, then choose the date and time you want it to head out at. If it will be published more than once, you will want to edit the repeated or duplicate tweets so that they’re not”replicate” content. More of that is below.
- More than once with variants or you can choose to Queue your post once. Agorapulse recommends this. When you are queueing content for Twitter, be certain you don’t choose the option to”re-queue multiple times.” This is where you’d end up in violation of Twitter’s rules, although you can still use this feature for other platforms. When I choose to do it this way, I make sure it’s a special post, then add it on the top or bottom of the queue (ie I choose”queue next” or”queue last”).
Advanced Scheduling is also used by me to Write one tweet, and then set that tweet to repeat a specific number of times. Below, I have set it to post than every 7 Days, as well as 6 repeats. Just don’t forget to edit the repeats!
Once the 6 x repeats are scheduled by me, I can easily see Those posts in my schedule. I would go in and alter them to emojis text, pictures or hashtags. Do this quickly — don’t do it or you will forget.
Note. It’s If the connection stays the same when you edit your posts ok. It is the text that you need to change each time.
I’d been utilizing Advanced Scheduling in this way For a little while now to post fresh content — well before the new”rules” have been declared. I love to mix up it and it’s better for engagement.
Don’t forget Bulk Upload! Agorapulse also allows you to bulk upload around a 100 pieces of content by using a CSV file. Including your photographs and also can incorporate content! You can also use this to curate content and save hours!
What’s Coming For Queued Content?
The staff at Agorapulse is working on a Tool to produce the variants of tweets more easy for people, therefore we play nice with Twitter and can still get out content fast. This is new functionality that will enable us to replicate our tweet variants quickly — all in the one interface that is easy. I am looking forward to it. I am convinced it’s going to be a timesaver! How To Manage A Social Media Campaign
Team Communication and Delegation
As Simple as Agorapulse is to utilize, you Don’t have to do all of the checking and involvement yourself… It’s a fantasy for delegation.
If you are a member of Agorapulse’s Large level Accounts (beginning at $199 a month), then you can upgrade to staff approval whereby you are able to assign tasks and accept messages around multiple team members.
This is very good for customer support brilliance.
If you are a team that is growing, this feature is a good One to upgrade to.
Oh and guess what? Teamwork and comments occurs in Real time. If Jess and Joe are online at the exact same time working on precisely the account, there won’t be double-up. You can see exactly what your staff is performing in real time.
Posting To Instagram
Agorapulse is A proud partner that is Instagram. This means that they are one of the first tools to acquire entry to Instagram’s API to allow auto-posting to Instagram which is HUGE!
If you have one of the Company accounts with Agorapulse you can now auto-schedule to Instagram. This usually means that you can organize your content ahead of time and click on when you are ready OR you are able to, to post in your phone auto post.
Make sure that you don’t forget to engage if You autopost….posting is just a part of this process. You have to follow up on comments and replies.
I Think That Agorapulse is the only instrument that Offers both scheduling and auto-scheduling to Instagram in addition to monitoring and reporting… so it’s a win-win-win in case you’ve got a company account. Instagram tools that provide you testimonials are a separate fee!
All you Want To do would be.
- Download the Agorapulse app and hook your Instagram account .
- On Your program or desktop, schedule your Instagram post (add picture and caption) then program the date and time you need to publish it. You can choose to change on Auto-scheduling or you’ll be able to use the app to connect through to Instagram and post the image.
- When it’s time to 19, if you post , will receive a notification via your mobile app. Just click”Publish” and you’ll be changed through to the Instagram app.
- Article as you would normally on Instagram. Your copy/description is going to be copied and you need to paste it into the Instagram program. Check you have hashtags added as necessary and you’re ready to go!
Again, I am impressed that Agorapulse has Added another feature that would require us to use a tool and the attribute makes it even better. Bringing these tools saves time AND money and is an integral reason why I love Agorapulse for Social Media Management.
Responding To Ad Comments
Here is where we get to Some features that are for the level of membership Agorapulse.
The capability to respond to ad comments Begins at Medium Level of Membership (starting at $99 a month)
Keeping up with opinions on ads is difficult for Equally Facebook and Instagram advertisements. Agorapulse pulls to your inbox in the ad comments and lets you see them and participate with them easily.
If you know what it’s like to maintain and run ads With the remarks (including the spam), then you will know that this purpose is bliss for ad managers and page admins. Bliss. How To Manage A Social Media Campaign
Bonus Free Tools
You can also take Advantage of these tools on their website.
- A Facebook Page Barometer — to test your engagement, and to determine how well your lover fares from the peers.
- A Twitter Analytics Report Card — to compare multiple webpages accounts, see how you perform against the competition and quantify your Twitter functionality, right now
If you want one Reason to check out Agorapulse here it is.
It is affordable.
They have some of the pricing of any of those Social media management tools.
Prices start at $49 each Month for small/solo businesses with increasing costs for medium, large and enterprise businesses. You will discover more about pricing here.
I’ve A hunch that once you check out Agorapulse for social media management, try A number of their tools and also take the free trial to get a spin, you will be as hooked as I am.