Introduction How To Do Social Media Management
There are Many social media management programs, however, one stands out among the audience more and more every year — Agorapulse. I have utilized Agorapulse for Social Media Management for a few decades and I love it. In this article I discuss 12 Reasons Why I adore Agorapulse to Social Media Management and you will too. How To Do Social Media Management
There are many social media management tools that Deserve a mention here. I’ve used many of these including Hootsuite Sprout Social, and Buffer.
I won’t go in their features . They are Solid options.
However, I switched to Agorapulse a Couple of Years ago Today and it has been my No 1 choice for social media management since that time. You can read about a number of the attribute comparisons between Agorapulse along with other platforms .
But for the purposes of This post, I want to just focus on Agorapulse so you can consider it as a tool in your arsenal.
In fact, it could be the main tool in Your arsenal! Agorapulse is kind of like a Swiss Army knife of social media direction.
Only, it will not have a lot of features that are extraneous That you never use, which makes you think”what’s that used for?” . It’s practical, no-fluff and super easy to use.
Dare I say, it is even fun (but we will get to this ). Let’s take a look at 12 Reasons why I adore Agorapulse for social media direction!
12 Reasons Why Agorapulse Kick Ass For Social Media Management
Oh and Before I start… I should mention that I do not always use EVERY single function at the same time. I do use a couple of different tools. However, I really like that Agorapulse has a suite of features that do cover the majority of your social media advertising needs.
In fact, I Have been moving a lot of the attributes I use on additional tools around to Agorapulse. It’s difficult not to wish to stay”in” this instrument as it is so user-friendly and fun to use. I have also taken on a brand ambassador part with Agorapulse considering writing this post. The article was updated but my real love for this particular tool and the fact I can’t do with it in my arsenal hasn’t changed.
The Agorapulse Culture And Team
Let us start here. Because without this, the Rest of the things I love about Agorapulse mean nothing.
Customer support is at the core of business Agorapulse. If their clients are happy and utilizing their tool in the finest possible way, (and they receive results), then everything falls right into place. Their team concentrates over anything else.
Agorapulse also listens To clients about what works, what needs improving and what they are able to build. You are not a customer but part of a business. In reality, many of the features that I am about to talk about came out of feedback and customer testimonials.
Caring about customers Is why Agorapulse has taken up the rankings as one of the social media management programs with all the reviews and customer satisfaction. How To Do Social Media Management
I’ve outlined all 12 reasons why I like Agorapulse Below, but let’s start with a video summary of the current (awesome) update — then I will break down the key capabilities. There is a lot to like.
Impressive, right? Let’s jump in and take a Closer look at the qualities of Agorapulse.
Easy Publishing And Scheduling
Now that we have covered off on the all-important Purpose of engagement (which is why I adore Agorapulse the most), let us take a look at scheduling and posting.
Just as a publishing Tool goes, Agorapulse is one. It’s a cinch to post to Twitter, LinkedIn, Facebook and Instagram (plus they have the newest auto-posting function for Instagram as a formal Instagram Partner).
The articles can be easily customised by you to suit each platform. I don’t even have to go into detail about this , as it’s super intuitive to use. You, (like me) should have the ability to work out how to schedule a simple post, readily and without instruction.
Scheduling is easy with Agorapulse! I can.
- Publish immediately
- Queue my post (more of this later)
- Schedule the post later on for a specific date and time.
It’s also super easy to schedule exactly the same article to Go out on various platforms, on different times, while being optimized for those platforms (changing the text or picture size).
One feature I particularly like is the ability to Kind”@” and then the title of the user and Agorapulse will bring up the probable accounts you are able to choose from on Twitter and Facebook. Notice Agorapulse suggests accounts when I begin entering their business name.
This helps you to label profiles and pages fast And saves you time looking to add.
You can schedule to LinkedIn.
Print to LinkedIn with Agorapulse
We will get to Instagram at a moment, but for today, Please know that publishing your articles and scheduling in advance on Agorapulse is super easy! And as I said, you can also now auto-post into Instagram with Agorapulse since they are an official partner and have access to that new feature via Instagram’s API.
Oh and they have a slick calendar view too, So you can see all of your posts ready to go across all of the platforms.
And it is color coded for people like me That level of visual organisation. Winning!
There’s nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike some other social media management applications, Agorapulse has one column for me to react to notifications and mentions.
To me, that is”one job” to finish every day. And it’s actually almost enjoyable to clean out my inbox.
It’s focused, it’s easy and it is super easy to Use, so you won’t skip a mention!
- Your accounts on Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where all the posts you will need to examine or respond to can be found). Your inbox items are emphasized as things To Review for each stage.
- Tabs for Publishing Listening, Fans and Followers, and Reports.
- An area for participation where you participate and respond via enjoys, retweets or responses.
You can click on a user’s profile it. You’ll then see all the info you need — directly within Agorapulse (like any prior interactions).
Expand a user profile to see your history!
Only one click and you can see if you have a History with the conversations and the user you’ve had before. As a consequence, that you may provide the people the ideal attention at the moment.
Let us break this down a bit more…
I can certainly see how many cites and DMs I have In my inbox. When I am looking at this tweet from Ravi, I will see just how many tweets I have to review and I will review or react to his conversation. It is the same for other channels that are social — all of your engagement is in 1 place.
Never skip a mention on your inbox!
I know, I know, my inbox Isn’t empty in this screenshot. When I have finished writing this article, but it will be! I don’t always get to tune zero daily however I get there often enough to LOVE that”Congratulations” display!
It’s easy to check all your mentions. You can Even filter by message or mention type as follows.
Then only review the posts you have replied to or dealt with. As soon as you respond to a post, it is marked as reviewed.
Or You Just click on a post replying.
I could select To reply (or reply from DM), examine the article, assign it for somebody else (more of that later), retweet it “just like” the article — all from within the same dashboard place on Agorapulse.
Choose how the mention will participate or process or message.
It’s if I switch by Way of Example similar. I am able to view my recent engagement all, I see info about an individual or will enlarge on articles. I can follow and unfollow. How To Do Social Media Management
Easily switch between accounts and programs to Keep up with participation!
Being able to see your comments ALL are handy on Instagram, where you usually can see the last 50 mentions on your feed. It is not possible to keep up with mentions, if you have a high number of followers. Agorapulse changes that which is enormous for brands and influencers.
Excited? You can engage your with ALL Mentions, even when you are getting to them.
And I could readily engage by Switching to Facebook too.
Note. You can engage on Facebook, Twitter, Instagram and YouTube but not LinkedIn at this point (you can just publish to LinkedIn.
Agorapulse keeps all my engagement in one area.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Best Advocates
When it comes to social media it’s not about Collecting followers. It’s about engaging with them.
As I shared above, Agorapulse enables me to Easily track and participate with my best advocates employing the”Fans and Followers” attribute. From in your Twitter accounts, you click “Fans and Followers” and then filter your search under”All”,”Favorites” or”Top” users according to below.
In this scenario I searched on my top 100 users below “TOP”.
You can add profiles and a celebrity to “favorite” people that you would like to follow carefully in Agorapulse. In this manner, you have their posts easily accessible in their own thread! Now it’s simple retweet their articles and to engage together!
You see rankings for the following in only About each profile view on Agorapulse.
- Engaged — the individual has mentioned you (directly, or via an answer to a conversation) or sent you a DM.
- Ambassador — this individual has retweeted you or posted links to your website.
- Influencer — this person is frequently retweeted (over 20 times throughout the last 30 days).
In the case of Nicky, she is all 3 with regard to my @sociallysorted Twitter account. Nicky is somebody I should be participating with (and I do!) .
On this, Facebook Function shows you who has said your webpage, and how many times they’ve enjoyed and commented or delivered a message, in addition to their final interaction with you. It is also possible to prohibit them from your page from within Agorapulse, but I hope that happens rarely!
On Instagram you Will see who has left comments in your article, their followers/followed that is complete counts and you can trace or unfollow from inside Agorapulse.
These metrics give you a clear picture of who Follows you, boosts you and engages with you the most.
- Set up custom groups of followers within Agorapulse’s dash
- Search on each of their interactions
- Search in their messages, and
- Add notes.
When you have this information you can use all It to take part in positive communication with these people — surprise and delight them or maybe reach out to them to thank them! How To Do Social Media Management
Advanced Monitoring, Reviews And search
Think of Agorapulse as your own Personal investigator. It’s possible to use the Monitoring work on Instagram to.
- Perform hashtag searches.
- Perform place hunts.
What’s so great about this? It opens a whole new World of possibility for locating (and linking ) conversations around any subject you like (including your brand).
The potential for location-based businesses is enormous Especially tourism.
When it comes To reports, Agorapulse actually shines. With one click you can create a report that is easy to decipher and simple to produce. Ideal for showing clients!
Agorapulse Reports enable you to break your Audience sense.
The Comprehensive reports also can help you find a range Information such as.
- Your best performing articles (ie posts, tweets etc) based on participation and reach
- Development metrics over time. Agorapulse automatically compares metrics and provides you a reading re whether a metric is decreasing or increasing over a time.
- Community management data such as reaction time and response speed
- Benchmarking your Facebook Page against opponents
Your content is easily analysed and Presented in report form. You may download it as a csv file to reveal it to the people/clients/team that needs to see the most.
For social media supervisors and agencies that this is Enormous, as it allows you to supply data that is easy-to-read to your clients.
It is also possible to take a glance!
Nearly everyone I know who uses Agorapulse for Social media direction raves about the accounts. They are pretty particular;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is like Paradise to me. Agorapulse explains it as being able to”tag, bookmark, hide, delete or delegate content… while you sleep”. All by using Moderation Rules.
In which the, I love this function on Twitter Auto-thankyous, Auto-engagements and Auto-DMs push me bat-shizz crazy.
With Agorapulse I will deal with them in two Manners.
- I will filter my DMs therefore I really don’t see most of them. This is where the magic occurs. You can set up filters to weed out”most” of those lousy DMs. Not all (sigh) but most.
- I can filter my feed by Mentions or even DMs. I typically visit DMs and clear them out. To be honest I get numerous DMs that are spam these days, it’s hard not to miss the excellent ones. Auto DMs have made DMs useless to me, which is a shame.
Filtering and moderation works for all accounts Types but I mostly use it for Twitter to”markers as reviewed” all the Auto DMs which come through saying”thanks for after”.
It filters out The auto-DMs, and yes I’m sad that it grabs some real ones as well, but you have to choose your battles!
Along with the moderation principles are not just about spam. You can use them in several ways to
- Filter out articles to be reacted to. Perhaps you want to have all the posts featuring a specific hashtag to be tagged in a certain way — so you can respond to them later.
- Filter those individuals that are SUPER out and post all of the time you don’t have to observe every Tweet in Agorapulse — only repond to them or natively in Twitter.
- So it is possible to categorize create customized tags such as comments and tweets and search on them later!
- Create customized searches for keywords that you need to track
- In case you’ve got one of the”big” level accounts (greatest for smaller agencies) you can have articles assigned to a group member (see 11 below).
Basically the moderation purpose is another Bonus reason to consider Agorapulse for social media management.
A Killer Mobile App
If you are about and out And you will need to clear your inbox, the Agorapulse program is.
It is available on it is and iOS and Android super slick to use. I often prefer to use the app vs background computer to process my inbox as it is so simple to review and procedure mentions and messages. How To Do Social Media Management
Agorapulse’s lineup feature Permits You to publish Your articles on a replicated, evergreen basis using intelligent categories — a lot like the way by that Meet Edgar allows you to set articles to be scheduled at particular times of day based on particular categories. I use it to Twitter and Facebook.
If you Need to and are currently using a tool Cut costs, then consider Agorapulse’s evergreen content attribute instead (and you get the bonus of all the other Agorapulse features).
Here are a Couple of things to know about using Agorapulse for queued content.
Setting Your Queue Categories Up Is Super Easy.
With Agorapulse it easy to set up and name Your queue insert your program for posts to be published on, and catogories. Then the process of adding content is very intuitive. As you can see, it is a slick dash (the user experience is awesome).
Primarily, put up your content and you need to name Categories (all colour-coded and ready for action!) .
Setting up your classes is easy… and color-coded!
Once you’ve set up your categories, all you Need to Do is add instances to the program.
Then I Want to include content that is awesome to each of the category queues!
Easily Preview Content For Each Social Network.
Agorapulse gives You a preview of the post, to explain to you how it will look on this platform you select when you print its newsfeed.
Pick to Schedule your articles or include each post to the Queue of your choice. This part is easy as you’ve already set your queue up in Step one. Your Queue, full of articles (and prepared to go) will look something like this.
After a post is published, it will return to the Bottom of the lineup, waiting to be queued again.
Apart from utilizing the operate for repeated Content, you might choose to either.
- Add a post to the schedule as normal or
- Replicate your article a certain number of times (once you do so you will set the minimum amount of days between repetitions of this post). Be aware you could accomplish this for Facebook but you need to know about the Twitter rules see below.
You Can Pause The Queue (Instantly, And At Any Time).
I love that Agorapulse has included a pause button. If there’s a disaster or it’s not great time to post, it is easy to pause the queue with a single click.
Perhaps you want to pause a seasonal queue of posts At Christmas… it is simple with the pause button!
Meet Edgar has a pause button and it was something I really wished to see which I opted to replace it with. I asked Agorapulse to add one and they did (they always listen — never be reluctant to mention tips or give feedback!) .
Utilize The Queue Function
The function can be useful for announcing Events such as a Facebook Live (should you hold them to a weekly or regular basis). Share your articles that must go out at a certain time of the week in a queue. I’d recommend the articles a bit change to keep the content fresh and.
This works with Twitter but with for Facebook we Have to look at a few”changes” to Twitter’s terms of usage…. How To Do Social Media Management
Twitter And Agorapulse
Twitter posted about fresh Guidelines or”rules” for repeated or duplicate content in February 2018. You can read about it here.
The principles Aren’t New as addressed by Agorapulse’s CEO Emeric Ernoult. It’s just that now they’re currently making a point of saying they will be enforced by them.
Basically this mean that we can Simultaneously post similar or identical articles to numerous accounts. This also applies to replicate content.
Lets’s take a look Twitter with Agorapulse while complying with all the rules, so the rules are complied with by you, once you draft a picture like you to post to Twitter.
Note You Could choose to queue or schedule Your article to Twitter. Here’s where we need to consider the principles of Twitter and comply with them. You can do this a couple of ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content To Twitter Accounts
If you look closely In the picture above, you will realize that Agorapulse blocks my ability to post duplicate content. The instrument recognises that I am submitting to Twitter! This helps make sure I adhere to Twitter’s guidelines.
Content Demo Tips
Here is the way I utilize Agorapulse to save loads of Time and remain from Twitter Jail. Together with Agorapulse, you now have two options for repeating a link.
- It is possible to opt to Schedule your article once (or more than once in the event that you change it). Just put in your post to do this, then pick the time and date you want it to head at. If it will be printed more than once, you’ll want to edit the repeated or duplicate tweets so that they’re not”duplicate” content. More of this is under.
- More than once with variants or you can choose to Queue your post once. Agorapulse recommends this. When you’re queueing articles for Twitter, be certain you don’t choose the option to”re-queue multiple times.” This is where you would wind up in breach of Twitter’s rules, although you can use this feature for other platforms. While I choose to do it this way, I’m sure it’s a unique place, then add it on the top or bottom of this queue (ie I choose”queue alongside” or”queue last”).
I utilize Advanced Scheduling to Write one tweet, and set that tweet to replicate a certain number of times. Below, I’ve set it to post more often than every 7 Days, and up to 6 repeats. Don’t forget to edit the repeats!
Once I schedule that the 6 x repeats, I could easily see Those articles in my schedule. I would go directly in and alter them to hashtags, emojis, pictures or text that is new. Do this quickly — don’t do it or you will forget.
Note. It is Ok when you edit your articles if the connection stays the same. It is the text that you need to change each time.
I’d been utilizing Advanced Scheduling in this manner For a little while today to post new content well ahead of the new”rules” have been announced. I love to mix it up and it is better for involvement.
Don’t forget Bulk Upload! Agorapulse also allows you to upload up to a 100 parts of content using a CSV file. Including your photos and can incorporate content! You can even use this to curate articles from other websites and save hours!
What is Coming To Queued Content?
The team at Agorapulse is currently functioning on a Tool to produce people the variations of tweets, so we can still get out content and play fine. This is new functionality that will let us replicate our tweet variants all in the one interface that is simple. I am awaiting it. I’m convinced it’s going to be a timesaver! How To Do Social Media Management
Team Communication and Delegation
As easy as Agorapulse is to use, you Don’t have to do all the checking and engagement yourself… It’s a dream for delegation.
If you are a member of Agorapulse’s Large level Account (starting at $199 per month), then you can update to team approval whereby you can assign tasks and approve messages across multiple staff members.
This is GREAT for customer support brilliance.
This feature is a good, if you are a team that is growing You to update to.
Oh and guess what? Teamwork and Remarks occurs in Real time. If Joe and Jess are online at precisely the exact same time working on the same accounts, there will not be double-up. It is possible to see exactly what your staff is doing in real time.
Posting To Instagram
Agorapulse is A spouse that is Instagram. This suggests that they are among the tools to get access to Instagram’s API to allow!
In Case You Have one of the Company accounts with Agorapulse you can into Instagram. This usually means that you can organize your content ahead of time and click on whenever you’re ready OR you can to post in your telephone auto article.
Just make sure that you don’t forget to engage You autopost….posting is just a part of the process. You need to follow up on comments and replies.
I believe that Agorapulse is the instrument Offers both scheduling and auto-scheduling to Instagram as well as monitoring and reporting… so it is a win-win-win in case you’ve got a company account. Many Instagram tools that provide you testimonials are a separate fee!
All you Want To do would be.
- Download the Agorapulse program and hook your Instagram account .
- On Your app or desktopcomputer, schedule your Instagram post (add photo and caption) then schedule the time and date that you need to print it. You may opt to change on Auto-scheduling or you’ll be able to use the program post the picture and to connect through to Instagram.
- If you post , will get a notification through your mobile app when it is time to post. Simply click”Publish” and you will be changed through to the Instagram app.
- Article as you would ordinarily on Instagram. Your copy/description is going to be copied and you want to paste it. Check you’re good to go and you have hashtags additional as necessary!
I am super impressed that Agorapulse has Added another feature that would require us to utilize a separate tool and the feature makes it even better. Bringing these tools together saves time AND money and is an integral reason why I adore Agorapulse for Social Media Management.
Responding To Advertisement Comments
Here is where we get to Some attributes which are for the greater level of membership Agorapulse.
The capability to respond to ad comments Begins at Medium Level of Membership (beginning at $99 per month)
Keeping up with comments on advertisements is difficult for Both Facebook and Instagram ads. Agorapulse allows you engage with them and to see them and pulls in the ad comments.
If you run advertisements and know what it’s like to keep up With the comments (including the spam), then you’ll know that this function is bliss for ad managers and page admins. Bliss. How To Do Social Media Management
Bonus Free Tools
You can also choose Advantage of these free tools on their website.
- A Facebook Page Barometer — to test your engagement, and to determine how well your fan fares against your peers.
- A Twitter Analytics Report Card — to compare multiple twitter accounts, see how you perform against the competition and measure your Twitter functionality, right now
If you really need one More reason to check out Agorapulse then here it is.
They have some of the best pricing of any of the Social media management tools.
Prices start at $49 per Month for small/solo companies with increasing prices for large medium and enterprise businesses. You can discover more about pricing here.
I’ve A hunch that once you check out Agorapulse for social media direction, attempt A number of the free tools and also choose the free trial for a spin, you’ll be hooked as I am.