Introduction How To Be A Good Social Media Manager
There are Many social media management programs, but one stands out among the audience more and more every year — Agorapulse. I’ve used Agorapulse for Social Media Management for a couple of years now, and I love it. In this article I discuss 12 Reasons Why I love Agorapulse to Social Media Management and you will too. How To Be A Good Social Media Manager
There are many social media management tools that Deserve a mention here. I’ve used many of them at one time or another.
I won’t go in their features . They are Solid choices.
But I changed to Agorapulse a Couple of Years ago Now and it has been my No 1 choice to social media direction since that time. You can read about a number of the feature comparisons between Agorapulse and other platforms .
However, for the purposes of This informative article, I want to focus on Agorapulse so it is possible to consider it as a tool in your arsenal.
In Reality, it could be the Primary tool in Your arsenal! Agorapulse is sort of like a Swiss Army knife of social media management.
Only, it doesn’t have extraneous features That you never use, which makes you think”what is that used for?” . It is practical, no-fluff and super simple to use.
Dare I say, it’s even enjoyable (but we will get to that). Let us take a look at 12 Reasons why I adore Agorapulse for social media direction!
12 Reasons Why Agorapulse Kick Ass For Social Media Direction
Oh and Before I start… I must mention that I do not always use EVERY single function in precisely the same time. I do use a couple of other tools for a few purposes. But I really like that Agorapulse includes a package of features that do cover the majority of your social media marketing needs.
In fact, I Have been slowly moving a lot of the features I use on additional programs over to Agorapulse. It’s hard not to want to remain”in” this tool as it’s so user-friendly and enjoyable to use. I have also taken on a brand ambassador role with Agorapulse since writing this article. The post has been updated but my genuine love for this particular tool and the fact that I can’t do without it in my arsenal hasn’t changed.
The Agorapulse Team And Staff
Let’s start here. Because without this Rest of the things that I love about Agorapulse imply nothing.
Customer support is at the core of business at Agorapulse. If their customers are happy and using their tool in the best possible manner, (and they receive results), then everything falls into place. Their staff concentrates over anything else.
Agorapulse also listens About what works, what needs improving and what they are able to build. You are not just a customer but part of a business where your voice will be observed. In fact, many of the current features I am going to speak about came from feedback and customer testimonials.
Caring about customers Is why Agorapulse has taken up the rankings as among the social media management programs with all the reviews and customer satisfaction. How To Be A Good Social Media Manager
I’ve outlined all 12 reasons why I like Agorapulse Below, but let’s start with a video summary of the current (awesome) upgrade — then I’ll break down the critical capabilities. There’s a lot to enjoy.
Impressive, right? Let’s jump in and choose a Closer look at the features of Agorapulse.
Easy Publishing And Scheduling
Now that we have covered off to the all-important Purpose of engagement (that is why I love Agorapulse the most), let us take a peek at posting and scheduling.
As far as a publishing Tool goes, Agorapulse is among the easiest I’ve used. It is a cinch to post to Twitter, LinkedIn, Facebook and Instagram (and they have the new auto-posting function for Instagram as a formal Instagram Partner).
The posts can be easily customised by you to match each platform. I don’t even have to go into detail about this , as it intuitive to use. You, (like me) need to be able to work out how to program an easy article, easily and without instruction.
Scheduling is easy with Agorapulse! I can.
- Publish instantly
- Queue my article (more of that later)
- Schedule the article later on for a specific time and date.
It’s also super easy to schedule the same article to Go out on different platforms, on various occasions, while being optimised for all those platforms (altering the text or picture size).
One feature I particularly like is the capability to Kind”@” and the title of the consumer and Agorapulse will bring up the possible account you are able to choose from on Twitter and Facebook. See Agorapulse suggests accounts once I start entering their business name.
This helps you to label profiles and pages fast And saves you time searching to include.
You can also schedule to LinkedIn.
Print to LinkedIn with Agorapulse
We’ll get to Instagram at a minute, but for now, Please know that publishing your content and scheduling beforehand on Agorapulse is easy! And as I said, it is also possible to now auto-post to Instagram with Agorapulse since they are an official partner and also have access to that new attribute via Instagram’s API.
Oh and they have a pretty slick calendar view too, So you can see all of your articles ready to go across the platforms.
And it’s color coded for folks like me who need That extra level of visual organisation. Winning!
There’s nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike a few other social media management applications, Agorapulse mentions and has just 1 column for me to respond to notifications.
To me, that’s”one task” to finish each day. And it is really almost enjoyable to clear out my inbox.
It is focused, it’s simple and it is super simple to Use, and that means you won’t miss a mention!
- Your accounts on Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where each of the articles you will need to review or respond to are available ). Your inbox items are highlighted as items To Inspection for every platform.
- Tabs for Reports, Publishing, Fans and Followers, and Listening.
- An area for engagement where you participate and respond via enjoys, retweets or replies.
You can click on a user’s profile to expand it. You’ll then see all of the information you want — right within Agorapulse (including any prior interactions).
Expand your history to be seen by an individual profile!
If You’ve Got a just one click and you will see History with the consumer and the conversations you’ve had before. This means you can give the ideal people the right attention at the time.
Let us break this down a little more…
I DMs I’ve and can certainly see how many mentions In my inbox. When I am looking at this tweet from Ravi, I can see how many tweets that I have to review and I will review or react to his conversation. It is the same for other channels — your engagement all is in 1 place.
Never skip a mention on your inbox!
I know my inbox Isn’t empty in this screenshot. When I’ve finished writing this post but it will be! I do not always get to tune zero daily however I get there often enough to LOVE that”Congratulations” display!
It’s simple to inspect your own references. You can Filter by mention or message type as follows.
Then only review the articles replied to or dealt with. Once you reply to a post, it is automatically marked as reviewed.
Or you click on a place to review it without replying.
In the case from Nicky, I could choose To answer (or answer by DM), examine the article, delegate it for someone else (more of that later), retweet it “like” the article — all from within precisely the same dashboard area on Agorapulse.
Choose how the mention process or will engage or message.
If I switch to Instagram, for example, it’s similar. I can see all my current engagement, I see more information or can enlarge on articles. I can even follow and unfollow. How To Be A Good Social Media Manager
Switch between accounts and platforms to Keep up with participation!
Being able to see ALL of your remarks is handy on Instagram, where you usually can only see the past 50 mentions on your own feed. It is impossible to keep up with mentions, if you’ve got a number of followers. Agorapulse changes all that which is huge for influencers and brands.
Excited? You can engage with All your Mentions if you are getting to them.
And I could also readily participate by Switching to Facebook too.
Note. You’re able to engage on Facebook, Twitter, Instagram and YouTube although not LinkedIn at this stage (you can only publish to LinkedIn.
Agorapulse retains all my engagement in one place.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Finest Advocates
When it comes to social media it is not about Collecting followers. It is about participating with them.
As I shared above, Agorapulse allows me to Easily track and engage with my best advocates using the”Fans and Followers” attribute. From within your Twitter account, you click “Fans and Followers” and then filter your search under”All”,”Favorites” or”Top” users as per below.
In this case I searched on my top 100 users under “TOP”.
To profiles you can add a star with favorites to “favorite” folks you would like to follow carefully in Agorapulse. This way, you’ve got their posts easily accessible in their own thread! Now it’s simple retweet their articles and to engage with them!
You see positions for your following in only About every profile perspective on Agorapulse.
- Engaged — the individual has mentioned you (directly, or via a reply to a dialogue ) or delivered you a DM.
- Ambassador — this individual has retweeted posted or you links to your site.
- Influencer — this person is often retweeted (more than 20 times during the previous 30 days).
In the situation of Nicky, She’s all 3 with regard to my @sociallysorted Twitter accounts. Nicky is somebody I ought to be engaging with (and I do! ) ) .
On Facebook Function shows you who has said your page, and how many times they’ve liked and commented or sent you a message, in addition to their final interaction with you. You can also ban them from inside Agorapulse, although I expect that happens rarely!
On Instagram you Will see who has left comments on your post, their complete followers/followed counts and you are able to follow or unfollow from within Agorapulse.
You are given a clear picture of who by these metrics Follows you, promotes you and engages with you the maximum.
- Setup custom classes of followers inside Agorapulse’s dashboard
- Search on all their interactions
- Search on their messages, and
- Add private notes.
When you have All This information you can use It to take part in communication with those individuals — surprise and delight them in some manner or maybe reach out to thank them! How To Be A Good Social Media Manager
Advanced Monitoring, Reviews And search
Consider Agorapulse as your own Private private investigator. You can use the Tracking function on Instagram to.
- Hashtag that is perform searches.
- Place hunts.
What is so great about this? It opens a whole new World of possibility for locating (and linking ) conversations around any topic you like (like your brand).
The potential for location-based companies is enormous With this attribute, particularly tourism.
When it comes To reports, Agorapulse really excels. With one click you can make a report that’s easy to create and not difficult to decipher. GREAT for showing customers!
Agorapulse Reports enable you to break your Audience in a way which makes sense.
The Comprehensive reports can help you locate a range Information such as.
- Your best performing articles (ie posts, tweets etc) based on participation and attain
- Evolution metrics over time. Agorapulse compares metrics and provides a quick reading re if a metric is decreasing or increasing over a time to you.
- Community management data such as reaction time and response speed
- Benchmarking your Facebook Page against competitors
Your material is analysed and Presented in report form. You can download it as a csv file to show that the people/clients/team that must view it the most.
For social media managers and agencies that this is Huge, as it allows you to provide easy-to-read information to your clients.
It is also possible to take a glance!
Just about everyone I know who uses Agorapulse to get Social media management raves about the accounts. They’re pretty particular;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is similar to Heaven to me. Agorapulse describes it as being in a position to”tag, rename, conceal, delete or delegate content… while you sleep”. By using Moderation Rules, all.
In which the I love this function on Twitter Auto-thankyous, Auto-engagements and Auto-DMs push me bat-shizz crazy.
With Agorapulse I will deal with them Ways.
- My DMs can be filtered by me therefore I don’t see almost all of them. This is where the magic occurs. You can set up filters to weed out”most” of the lousy DMs. Not all (sigh) but many.
- I can then filter my feed by DMs or Mentions. Clear them out and I go to DMs. To be honest I get so many DMs which are spam these days, it’s hard not to miss the excellent ones. Auto DMs have made DMs useless to me, which is a real shame.
Moderation and filtering functions for all account Types but I mostly use it for Twitter to”mark as reviewed” all the Auto DMs that come through saying”thanks for after”.
It mostly filters out The auto-DMs, and yes I’m sad that it grabs some real ones as well, but you’ve got to choose your battles!
Along with the moderation rules are not about spam. You can use them in several ways to
- Filter content out to be responded to. You want to have all of the articles featuring a hashtag that is particular to be tagged in a specific manner — so you can respond to them afterwards.
- Filter those people that are SUPER engaged out and post all of the time so you don’t have to see every Tweet at Agorapulse — just repond to them or natively in Twitter.
- Create customized tags such as tweets and remarks so you can categorize and research on these later!
- Create custom searches for key words that you want to monitor
- If you’ve got one of the”large” amount accounts (greatest for smaller agencies) you’ll have posts delegated to a team member (see 11 below).
Fundamentally the moderation purpose is another Bonus reason to think about Agorapulse for social media direction.
A Killer Mobile App
If you are out and about And you need to clean your inbox, the more Agorapulse app is.
It’s accessible on iOS and Android and it’s super slick to use. I often prefer to use the program vs desktop to process my inbox since it’s really simple to review and process mentions and messages. How To Be A Good Social Media Manager
Agorapulse’s lineup feature allows you to publish Your articles on a repeated, evergreen basis utilizing smart categories — a lot like the manner by which Meet Edgar permits you to set articles to be scheduled at particular times daily based on certain categories. It is used by me for Twitter and Facebook.
If you want to and are using a tool such as Meet Edgar Reduce costs, then consider Agorapulse’s evergreen content feature rather (and you get the bonus of all of the other Agorapulse features).
Here are a Couple of things to know about using Agorapulse for repeated, content that is queued.
Setting Your Queue Categories Up Is Super Easy.
With Agorapulse title and it is super easy to set up Your queue insert your schedule for posts to be published on, and catogories. Then of adding content, the process is intuitive. As you can see, it’s a slick dashboard (the consumer experience is amazing ).
Firstly, You Have to name and set your articles up Classes (all colour-coded and ready for action!) .
Setting up your classes is simple… and color-coded!
All you have to When You’ve set up your categories Do is add instances such as this, to the schedule.
Then I need to add amazing content to each of the category queues!
Easily Preview Content For Each Social Network.
Agorapulse provides You a preview of the post, to show you how it’ll look on the newsfeed of the platform when you print it you select.
Choose to Schedule your posts to a time slot, or include each article to your choice’s Queue. This part is simple, as you have already set your queue up in Step one. Your Queue, full of posts (and prepared to go) will appear something like this.
After a post is published, It Is Going to return to the Bottom of this lineup, waiting to be queued.
Apart from utilizing the operate for repeated Content, you might also choose to either.
- Add a post to the program as normal or
- Repeat your post a specific number of times (when you do so you may place the minimum amount of days between repetitions of this article ). Be aware you could do this for Facebook but you need to be aware of the Twitter rules see below.
You Can Pause The Queue (Quickly, And At Any Time).
I Really like That Agorapulse has added a pause button. If a natural disaster is or it’s not great timing to post, you can easily pause the queue.
Maybe You need to pause a seasonal queue of articles At Christmas… it is simple with the pause button!
Meet it had been something and Edgar has a pause button That I really wished to see which I opted to replace it with. I asked Agorapulse to include one plus they did (they constantly listen never be reluctant to mention suggestions or give opinions!) .
Use The Queue Function
The function could be useful for announcing Events such as a Facebook Live (if you hold them on a weekly or regular basis). Share your content that must go out in a queue. I would recommend the posts a little vary to keep the content fresh and.
Twitter And Agorapulse
Twitter posted about fresh Guidelines or”rules” for repeated or duplicate content in February 2018. You may read about it here.
The principles are not Fresh as addressed in this informative article by Agorapulse’s CEO Emeric Ernoult. It is just that they’re currently making a point of saying they will apply them.
Basically this imply that we can no more Simultaneously post articles that is identical or similar . This also applies to duplicate content in exactly the exact same account.
Let us take a look Twitter with Agorapulse while complying with all the principles, so the rules are complied with by you once you draft an image similar to you to post to Twitter.
Notice that you can elect to to queue or program Your article to Twitter. Here is where we need to consider the rules of Twitter and comply with them. You can do this a couple of ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content To Twitter Accounts
If you look more closely In the image above, you’ll realize that Agorapulse blocks my ability to post replicate content to more than one of my Twitter accounts. The tool recognises that I’m submitting to Twitter! This helps ensure that I stick to the guidelines of Twitter.
Content Demo Tips
This is the way I use Agorapulse to save loads of Time and remain from Twitter Jail. Together with Agorapulse, you have two choices for repeating a hyperlink.
- You can choose to Schedule your post once (or more than once in the event that you change it). To do this, simply put in your article, then pick the date and time you want it to go out at. If it’ll be published more than once, you will need to edit the repeated or replicate tweets so that they’re not”duplicate” content. A lot of this is below.
- It is possible to choose to Queue your post once or more than with variations. Agorapulse advocates this. When you are queueing content for Twitter, make certain that you don’t select the option to”re-queue multiple times.” You can still use this attribute for other platforms, but this is where you’d wind up in violation of the rules of Twitter. While I choose to do it this way, I’m sure it’s a unique place, then add it on the top or bottom of this queue (ie I choose”queue next” or”queue last”).
I also use Advanced Scheduling to Write one tweet, set that tweet to replicate a certain number of times. Below, I have set it to post no more often than every 7 Days, and up to 6 repetitions. Don’t forget to edit the repeats!
I can easily see, once I program the 6 x repeats Those posts in my schedule. I would go in and alter them to emojis, new text, images or hashtags. Do this don’t do it or you may forget.
Note. It is If the connection stays the same when you edit your posts ok. It is the text that you need to change each time.
I’d been utilizing Advanced Scheduling in this manner For a while now to post fresh content well before the new”principles” have been announced. I love to mix this up and it’s better for engagement.
Don’t forget Bulk Upload! Agorapulse also allows you to bulk upload around a 100 parts of content simultaneously using a pre-populated CSV file. This can include articles from any RSS feed and includes your photos! You might use this save hours and to curate content from different sites!
What is Coming To Queued Content?
The team at Agorapulse is working on a Tool to make people tweets’ variants, therefore we can still get out content and play fine with Twitter. This will be new functionality that will let us replicate our tweet variants quickly — all in the one interface. I am looking forward to it. I am convinced it will be a timesaver! How To Be A Good Social Media Manager
Team Communication and Delegation
As easy as Agorapulse would be to utilize, you Do not have to do all of the checking and involvement yourself… It’s a fantasy for delegation.
If you are a member of Agorapulse’s Large level Account (beginning at $199 per month), then it’s possible to upgrade to team approval whereby you are able to assign tasks and approve messages across multiple staff members.
This is very good for customer support brilliance.
This feature is a good if you are a team that is growing One to upgrade to.
Oh and guess what? Remarks and teamwork occurs in Actual time. So if Jess and Joe are online at the same time working on precisely the exact same account, there won’t be double-up. You can see what your staff is doing in real time.
Posting To Instagram
Agorapulse is A Instagram spouse. This also suggests they are one of the tools to get access to Instagram’s API to allow!
If you have one of the business accounts with Agorapulse you can into Instagram. This usually means that you can organize your content beforehand and click to post in your telephone when you are ready OR you are able to auto article.
Just make sure that you don’t forget to engage if You autopost….posting is just a part of the procedure. You need to follow up on comments and replies.
I believe that Agorapulse is the instrument which Offers both scheduling and auto-scheduling to Instagram in addition to monitoring and reporting… so it’s a win-win-win if you have a company account. Instagram tools that give you reports are a distinct fee!
All you Want To do would be.
- Download the Agorapulse app and hook up your Instagram account.
- On Your app or desktop, schedule your Instagram post (add photo and caption) then schedule the time and date you need to print it. You can choose to switch on Auto-scheduling or you’ll be able to use the program post the picture and to connect through to Instagram.
- If you post will receive a notification via your cellular program when it’s time to post. Simply click”Publish” and you will be switched through to the Instagram program.
- Article as you would ordinarily on Instagram. Your copy/description is going to be copied and you need to paste it to the Instagram app. Check you have hashtags additional as necessary and you are ready to go!
Again, I am super impressed that Agorapulse has Added another feature that would normally require us to utilize another tool and the newest auto-post feature makes it even better. Bringing these tools collectively saves you time AND money and is a reason why I love Agorapulse for Social Media Management.
Responding To Advertisement Remarks
Here is where we get to Some features that are for the degree of membership on Agorapulse.
The ability to respond to ad comments Begins at Moderate Level of Membership (starting at $99 a month)
With comments on advertisements is hard for keeping up Equally Facebook and Instagram advertisements. Agorapulse lets you view them and engage with them readily and pulls in the advertisement comments to your own inbox.
If you run advertisements and know what it is like to maintain With the remarks (including the spam), then you’ll know that this function is bliss for ad managers and webpage admins. Bliss. How To Be A Good Social Media Manager
Bonus Free Tools
You can choose Advantage of those free tools on their site.
- A Facebook Page Barometer — to see how well your lover fares and to test your engagement.
- A Twitter Analytics Report Card — to compare multiple twitter accounts, see how you perform against the competition and measure your Twitter performance, right now
If you really need one More reason to check out Agorapulse here it is.
It is affordable.
They have some of the pricing of any of the Social media management applications.
Prices start at $49 each Month for small/solo companies with costs for medium, large and enterprise businesses. You will find out more about pricing here.
I’ve A hunch that as soon as you check out Agorapulse for social media management, try A number of their free tools and choose the free trial to get a spin, you’ll be hooked as I am.