Introduction Hootsuite Social Media Management
There are Many social media management tools, but one stands out among the audience more and more every year — Agorapulse. I’ve used Agorapulse for Social Media Management for a few decades and I really like it. In this post I share 12 Reasons Why I love Agorapulse for Social Media Management and you will also. Hootsuite Social Media Management
There are many social media management tools that Deserve a mention . I have used many of these at one time or another, such as Hootsuite Sprout Social, and Buffer.
I will not go into their features here. They are Solid choices.
However, I changed to Agorapulse a few years ago It and now has been my 1 choice for social media direction since that time. You can read about some of the attribute comparisons between Agorapulse and other platforms here.
But for the purposes of This post, I want to focus on Agorapulse so it is possible to consider it.
In fact, it may literally be the main tool in Your arsenal! Agorapulse is sort of like a Swiss Army knife of social media management.
It will not have too many features You never use, which makes you think”what is that used for?” . It’s practical, no-fluff and super easy to use.
Dare I say, it’s even enjoyable (but we’ll get to this ). Let us take a look why I love Agorapulse for social media direction!
12 Reasons Why Agorapulse Kick Ass For Social Media Management
Oh and Before I start… I should mention that I don’t necessarily use each and every function in precisely the same time. I do use a couple of other tools for some functions. However, I love that Agorapulse includes a package of features that really do cover most of your social media marketing needs.
In fact Have been moving a lot of the attributes I use on tools around to Agorapulse. It’s difficult not to wish to remain”in” this tool as it’s so user-friendly and enjoyable to use. I have also taken on a brand ambassador role with Agorapulse considering writing this post. The article was updated but my real love with this particular tool and the fact that I can’t do with it in my arsenal hasn’t changed.
The Agorapulse Culture And Team
Let us start here. Because without this, the Rest of the things that I adore about Agorapulse imply nothing.
Customer support is at the core of company at Agorapulse. If their customers are happy and utilizing their instrument in the best possible manner, (and they get results), then everything falls right into place. Their team focuses on client experience more.
Agorapulse also stinks About what works, what they are able to build and what needs improving. You are not a customer but part of a company. In reality, many of the current features I am about to speak about came out of feedback and client testimonials.
Caring about clients Is why Agorapulse has taken up the ranks as among the social media management tools with the reviews and customer satisfaction. Hootsuite Social Media Management
I’ve summarized all 12 reasons why I love Agorapulse Below, but let’s begin with a video summary of the recent (awesome) update — then I’ll break down the key features. There’s a lot to enjoy.
Impressive, right? Let’s jump in and take a Closer look at the qualities of Agorapulse.
Easy Publishing And Scheduling
Now that we have covered off to the all-important Function of engagement (that is why I love Agorapulse the most), let us take a peek at posting and scheduling.
As far as a publishing Tool goes, Agorapulse is one. It is a breeze to post to Twitter, LinkedIn, Facebook and Instagram (and they have the new auto-posting function for Instagram as an official Instagram Partner).
You can customise the articles to match each platform. I most likely don’t even need to go into detail about this here, as it’s super intuitive to use. You, (like me) need to be able to work out how to program a simple article, easily and without instruction.
Scheduling is easy with Agorapulse! I can.
- Publish instantly
- Queue my post (more of this later)
- Schedule the article in the future for time and a specific date.
It’s also easy to schedule the article to Head out on different platforms, on various times, while being optimised for all those platforms (altering the text or image size).
1 feature I like is the ability to Type”@” and then the title of the user and Agorapulse will bring up the possible account you can pick from on Twitter and Facebook. Notice Agorapulse suggests accounts when I start entering their business name.
This helps you to tag pages and profiles fast And saves you time looking to add.
You could even schedule easily to LinkedIn.
Publish to LinkedIn with Agorapulse
We will get to Instagram at a minute, but for today, Please be aware that publishing your content and scheduling beforehand on Agorapulse is super simple! And as I said, it is also possible to currently auto-post to Instagram with Agorapulse since they are an official partner and also have access to this new attribute via Instagram’s API.
Oh and they have a slick calendar view So you are able to see of your articles ready to go across the programs.
And it’s colour coded for people like me That additional level of visual organisation. Winning!
There is nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike some other social media management applications, Agorapulse mentions and has one pillar for me to respond to notifications.
To me, that’s”one job” to complete every day. And it’s really almost enjoyable to clear out my inbox.
It’s concentrated, it’s simple and it is easy to Use, so you won’t miss a mention!
- Your accounts on Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where all the posts you need to review or respond to can be found). Your inbox things are emphasized as items.
- Tabs for Publishing Listening, Fans and Followers, and Reports.
- An area for engagement in which you respond and participate via responses, retweets or likes.
You can click on a user’s profile it. You’ll then see all the information that you want — directly within Agorapulse (including any prior interactions).
Expand your history to be seen by an individual profile!
If you have a Only one click and you will see History with the conversations and the consumer you’ve had before. As a consequence, you can give the right people the ideal attention at the moment.
Let’s break this down a little more…
I can certainly see how many cites and DMs I’ve In my inbox. If I am looking at this tweet from Ravi, I will see just how many tweets I must review and that I will review or react to his conversation. It is the exact same for societal channels — your entire participation is in one area.
Never miss a mention in your inbox!
I know, I know, my inbox Is not empty in this screenshot. When I’ve finished writing this post but it’s going to be! I don’t always get to tune zero every day however I get there often enough to LOVE that”Congratulations” screen!
It’s simple to check of your own references. You can Filter by cite or message kind as follows.
Then only review the articles you have replied to or dealt with. It is marked as reviewed As soon as a post is replied to by you.
Or you simply click on a post to critique it without replying.
In the following example from Nicky, I can choose To reply (or reply from DM), review the post, assign it for someone else (more of that later), retweet it “just like” the article — all from within precisely the exact same dashboard area on Agorapulse.
Choose how the mention procedure or will engage or message.
It’s, if I change for example similar. I can view my recent engagement all, I will expand on articles or see more info about an individual. I can also follow and unfollow. Hootsuite Social Media Management
Easily switch between platforms and accounts to Keep up with engagement!
Being able to see your comments ALL are handy on Instagram, in which you generally can see the last 50 mentions on your feed. It is impossible to maintain with mentions, In case you’ve got a high number of followers. Agorapulse alters that which is enormous for influencers and brands.
Excited? You Can now engage with All your Mentions when you are getting to them.
And of course, I could also easily participate by Switching to Facebook as well.
Note. You can engage on Facebook, Twitter, Instagram and YouTube but not LinkedIn at this stage (you can only publish to LinkedIn.
Agorapulse keeps my engagement in one place all.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Finest Advocates
When it comes to social media it is not about Collecting followers. It’s about engaging with them.
As I shared previously, Agorapulse enables me to Easily monitor and engage with my best advocates employing the”Fans and Followers” attribute. From in your Twitter account, you click “Fans and Followers” and then filter your search under”All”,”Favorites” or”Top” users according to below.
In this scenario I hunted on my top 100 users below “TOP”.
You can add a star to profiles to “favorite” folks you want to follow carefully in Agorapulse. In this manner, you have their posts easily accessible in their own thread! It’s easy retweet their content and to engage with them!
You see rankings for the following in just About each profile perspective on Agorapulse.
- Engaged — the individual has said you (directly, or via a reply to a conversation) or sent you a DM.
- Ambassador — this person has retweeted you or posted links to your website.
- Influencer — this individual is frequently retweeted (over 20 times throughout the last 30 days).
In Nicky’s case, She’s all 3 with respect to my @sociallysorted Twitter account. Nicky is someone I ought to be engaging with (and I do! ) ) .
On this, Facebook Function shows you who’s mentioned your page, and the number of times they have enjoyed and commented or sent you a message, as well as their last interaction with you. You can also prohibit them from inside Agorapulse, but I expect that happens rarely!
On Instagram you Will see who has left comments their followers/followed that is total counts and you can follow or unfollow from inside Agorapulse.
You are given a clear image of who by these basic metrics Follows you, promotes you and engages with you the maximum.
- Setup custom classes of followers within Agorapulse’s dashboard
- Search on all their interactions
- Search in their messages, and
- Add private notes.
When you have all of this info you can use It to take part in positive communication with these people — surprise and delight them maybe reach out to thank them! Hootsuite Social Media Management
Advanced Tracking, Reviews And search
Consider Agorapulse as your personal Investigator that is Private. It’s possible to use the Tracking work on Instagram to.
- Hashtag searches.
- Location that is perform searches.
What is so great about this? It opens up a whole new World of chance for finding (and joining) talks about any subject you like (like your brand).
The potential for location-based companies is enormous Especially tourism.
When it comes To reports, Agorapulse really shines. With one click you can create a report that is easy to create and not difficult to decode. GREAT for showing customers!
Agorapulse Reports enable your to break Audience in a way that makes sense.
The Comprehensive reports can also help you find a range Information including.
- Your best performing articles (ie posts, tweets etc) based on engagement and attain
- Evolution metrics over time. Agorapulse compares metrics over time and gives you a reading re whether a specific metric is increasing or decreasing over a period.
- Community management statistics like response time and response rate
- Benchmarking your Facebook Page against competitors
Your best performing material is easily analysed and Introduced in report form. You can also download it as a csv file to reveal it the most.
For social media managers and agencies this is Enormous, as it allows you to supply your clients with information that is easy-to-read.
You can take a glance!
Nearly everybody I know who uses Agorapulse for Social media direction raves about the reports. They are pretty special;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is like Paradise to me. Agorapulse explains it as being in a position to”tag, rename, conceal, delete or assign content… while you sleep”. By using Moderation Rules all.
In which the I like this function on Twitter Auto-thankyous, Auto-engagements and Auto-DMs push me bat-shizz mad.
With Agorapulse I can deal with them in 2 Manners.
- My DMs can be filtered by me so that I really don’t see most of them. This is where the magic occurs. You can set up filters to weed out”many” of those lousy DMs. Not all (sigh) but many.
- I will filter my feed by Mentions or even DMs. I visit DMs and clean them out fairly quickly. To be honest I get numerous DMs which are spam these days, it is hard not to overlook the good ones. Automobile DMs have made DMs useless to me, which is a true shame.
Moderation and filtering functions for all account Types but I mostly use it for Twitter to”markers as reviewed” all the Auto DMs which come through saying”thanks for following”.
It mainly filters out The auto-DMs, and yes I am sad that it grabs some real ones also, but you have to choose your battles!
Along with the moderation rules are not just about spam. You can use them in several ways to
- Filter out articles to be responded to — on any platform. So you can respond to them — you want to have all the articles featuring a specific hashtag to be labeled in a specific manner.
- Filter out those people that are SUPER engaged and post all of the time so that you don’t have to see every Tweet in Agorapulse — just repond to them sometimes or in Twitter.
- So you can categorize create customized tags such as remarks and tweets and research on these afterwards!
- Create customized searches for key words that you want to monitor
- If you have one of those”big” level accounts (best for smaller agencies) you can have posts assigned to a team member (see 11 below).
Basically the moderation function is just another Bonus reason to think about Agorapulse for social media direction.
A Killer Mobile App
If you are out and around And you will need to clear your inbox, the more Agorapulse app is.
It is available on Android and iOS and it is super slick to use. I often prefer to use the program vs desktop computer to process my inbox since it is so easy to review and process mentions and messages. Hootsuite Social Media Management
Agorapulse’s queue feature Permits You to publish Your content on a replicated, evergreen basis utilizing intelligent categories — much like the way by that Meet Edgar allows you to set posts to be scheduled at certain times daily based on particular categories. I use it to Facebook and Twitter.
If you are currently using a tool and Need to Cut costs, then consider Agorapulse’s evergreen content feature instead (and you get the bonus of all the other Agorapulse attributes ).
Here are a few things to know about using Agorapulse for , content that is queued that is replicated.
Setting Your Queue Categories Up Is Super Easy.
With Agorapulse name and it is super easy to set up Your queue insert your schedule to get posts to be published on, and catogories. Then of adding content, the process is extremely intuitive. As you can see, it is a slick dashboard (the consumer experience is amazing ).
Primarily, You Have to name and put up your articles Classes (all colour-coded and ready for action!) .
Setting up your classes is simple… and color-coded!
All you Need to When You’ve set up your classes Do is add instances such as this, to the schedule.
Then I Want to add content to each of the category queues!
Easily Preview Content For Every Social Network.
Agorapulse gives You a preview of this article, to explain to you how it’ll look on the newsfeed of this platform when you publish it, you select.
Pick to Schedule your articles to a certain time slot, or include each post to the Queue of your choice. This part is easy, as you set your queue up in Step one. Your Queue, full of posts (and prepared to go) will look something like this.
Once a post is published, it will return to the Bottom of the lineup, waiting to be queued.
Aside from using the queue function for perennial Content, you can choose to .
- Add a post to the schedule as usual or
- Repeat your post a specific number of times (once you do this you may place the minimum number of days between repeats of the post). Be aware you could accomplish this to get Facebook but you need to be aware of the Twitter rules see below.
You Can Pause The Queue (Quickly, And At Any Time).
I love that Agorapulse has included a pause button. For some reason it’s not fantastic timing to post or When there is a catastrophe, it is easy to pause the queue with a single click.
Maybe You need to pause a seasonal lineup of posts At Christmas… it is simple with the pause button!
Meet it was something and Edgar has a pause button I actually wished to see which I chose to replace it with. I requested Agorapulse to add one and they did (they constantly listen — never be reluctant to mention tips or give feedback!) .
Utilize The Queue Function
The function can be for announcing useful Events like a Facebook Live (should you hold them to a weekly or regular basis). Share your content that must go out at a certain time of the week in a queue. I would advise that a bit varies the posts to keep the material fresh and.
This functions with Twitter but with for Facebook Need to check at a few”changes” to Twitter’s terms of usage…. Hootsuite Social Media Management
Twitter And Agorapulse
Twitter posted about fresh Guidelines or”rules” for repeated or replicate content in February 2018. You may read about it here.
The principles Aren’t New as discussed by Agorapulse’s CEO Emeric Ernoult. It’s just that now they’re making a bigger point of saying they will be enforced by them.
Basically this imply that we can Simultaneously post similar or identical articles to numerous accounts. This also applies to replicate content.
Lets’s take a look at how you can post to Twitter with Agorapulse while complying with the principles, so the rules are complied with by you once you draft a picture similar to this one to post to Twitter.
Note that you can choose to schedule or queue Your article to Twitter. Here’s where we need to consider Twitter’s rules and comply with them. You can do this a couple ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content To Twitter Accounts
If you look In the image above, you’ll see that Agorapulse blocks my ability to post replicate content. The instrument recognises that I am posting to Twitter! This helps make sure I stick to the guidelines of Twitter.
Content Variation Tips
Here is how I utilize Agorapulse to save me loads of Time and stay from Twitter Jail. Together with Agorapulse, you now have two choices for repeating a link.
- It is possible to choose to Schedule your article once (or more than once in the event that you change it). Simply put in your article to do so, then choose the date and time you want it to head at. If it’ll be published more than once, you’ll need to edit the repeated or replicate tweets so that they’re not”duplicate” content. More of this is below.
- You can opt to Queue your post once or more than with variants. Agorapulse recommends this. When you’re queueing articles for Twitter, be sure that you don’t choose the option to”re-queue multiple times.” This is where you’d end up in violation of the rules of Twitter, although you can still use this attribute for other platforms. While I choose to do it this way, I make sure it’s a special post, then add it to the top or bottom of this queue (ie I choose”queue alongside” or”queue last”).
Advanced Scheduling is also used by me to Write 1 tweet, and then set that tweet to replicate a specific number of occasions. Below, I’ve set it to article than every 7 Days, as well as 6 repetitions. Don’t forget to edit the repeats!
I could see once I program that the 6 x repeats Those posts in my schedule. I would go directly in and change them to emojis, text that is new, pictures or hashtags. Do this immediately — don’t do it or you will forget.
Note. It’s When you edit your posts, if the link remains the same, Okay. It’s the text that you have to change each time.
I had been using Advanced Scheduling in this manner For a while today to post fresh content well before the new”rules” were declared. I like to mix this up and it is better for engagement.
Don’t forget Bulk Upload! Agorapulse also permits you to bulk upload around some 100 pieces of content simultaneously using a CSV file. Your photos are included by this and can include content! You can also use this save hours and to curate articles!
What’s Coming For Queued Content?
The staff at Agorapulse is currently working on a Tool to produce the variants of tweets more easy for us, therefore we play nice and can still get out content quickly. This will be new functionality that will enable us to repeat our tweet variants quickly — all in the one easy interface. I’m looking forward to it. I am convinced it will be a timesaver! Hootsuite Social Media Management
Team Communication and Delegation
As easy as Agorapulse is to utilize, you Do not need to do all of the checking and engagement yourself… it is a dream for delegation.
If you are a member of Agorapulse’s Large level Account (starting at $199 per month), then you can update to team approval whereby you can assign tasks and accept messages around multiple staff members.
This is very good for customer service brilliance.
If you are a group, this feature is a good You to upgrade to.
Oh and guess what? Comments and teamwork occurs in Actual time. So if Jess and Joe are online at the same time working on the account, there won’t be double-up. You can see exactly what your staff is doing in real time.
Posting To Instagram
Agorapulse is A Instagram spouse. This also suggests that they are one of the very first tools to acquire entry to Instagram’s API to allow auto-posting to Instagram that is HUGE!
If you have one of the Company accounts with Agorapulse you can now auto-schedule to Instagram. This usually means you can now organize your content beforehand and click when you’re ready OR you can to post in your phone auto article.
Make sure that you don’t forget to engage if You autopost….posting is merely a part of the procedure. You have to follow up on replies and comments.
I believe that Agorapulse is the tool Provides both scheduling and auto-scheduling to Instagram as well as reporting and monitoring… so it is a win-win-win in case you have a company account. Are a separate fee!
All you Want To do would be.
- Download the Agorapulse app and hook up your Instagram account.
- On Your app or background , schedule your Instagram post (add photo and caption) then schedule the time and date that you want to publish it. You can opt to change on Auto-scheduling or you can use the program to link through to Instagram and place the picture.
- If you post , will get a notification through your cellular program when it is time to post. Just click”Publish” and you will be switched through to the Instagram app.
- Article as you would ordinarily on Instagram. Your copy/description will be copied and you need to paste it. Check you have added as necessary and you’re good to go!
Again, I am impressed that Agorapulse has Added another feature that would require us to use the new auto-post attribute and a separate tool makes it even better. Bringing these tools together saves time AND money and is an integral reason why I adore Agorapulse for Social Media Management.
Responding To Ad Comments
Here’s where we get to Some features which are for the greater level of membership Agorapulse.
The capability to respond to ad comments Starts at Medium Level of Membership (beginning at $99 per month)
With comments on advertisements is difficult for keeping up Both Facebook and Instagram ads. Agorapulse allows you to view them and participate with them and pulls to your own inbox from the ad comments.
If you understand what it’s like to keep up and run ads With the comments (including the spam), then you’ll know that this function is bliss for ad managers and webpage admins. Bliss. Hootsuite Social Media Management
Bonus Free Tools
You can also choose Advantage of these tools on their website such as.
- A Facebook Page Barometer — to determine how well your fan fares from the peers, and also to test your own engagement.
- A Twitter Analytics Report Card — to compare multiple twitter accounts, see how you perform against the competition and measure your Twitter performance, right now
If you need one More reason to check out Agorapulse then here it is.
They have some of the best pricing of any of the Social media management applications.
Prices begin at $49 each Month for small/solo companies with increasing prices for large medium and enterprise businesses. You can discover more about pricing here.
I have A hunch that once you check out Agorapulse for social media direction, try A number of their tools and choose the free trial to get a spin, you’ll be as hooked as I am.