You will find Many social media management tools, but one stands out among the crowd more and more every year — Agorapulse. I have used Agorapulse for Social Media Management for a few years and I really like it. In this article I discuss 12 Reasons Why I love Agorapulse to Social Media Management and why you will too. Heroengine
There Are Lots of social media management tools that Deserve a mention . I’ve used many of them at one time or another.
I won’t go in their features . They are Solid choices.
But I changed to Agorapulse a Couple of Years ago Today and it has been my No 1 choice for social media direction since that time. You may read about a number of the attribute comparisons between Agorapulse along with other platforms here.
But for the purposes of This informative article, I want to focus on Agorapulse so it is possible to consider it as a tool in your toolbox.
In Reality, it may be the main tool in Your arsenal! Agorapulse is sort of like a Swiss Army knife of social media management.
It doesn’t have a lot of extraneous features That you never use, making you think”what’s that used for?” . It’s sensible, no-fluff and super easy to use.
Dare I say, it’s even fun (but we’ll get to that). Let’s take a peek at 12 Reasons why I adore Agorapulse for social media management!
12 Reasons Agorapulse Kick Ass For Social Media Management
Oh and Before I start… I must mention that I do not always use each and every function at the exact same moment. I do use a couple of different tools for some purposes. But I really like that Agorapulse includes a suite of features that really do cover most of your social media marketing needs.
In fact Have been slowly moving lots of the features I use on additional programs over to Agorapulse. It’s difficult not to wish to stay”in” this tool as it’s so user-friendly and fun to use. I have also taken on a brand ambassador role with Agorapulse considering writing this post. The article has been updated but my genuine love for this tool and the fact I can’t do with it in my arsenal hasn’t changed.
The Agorapulse Culture And Team
Let us start here. Because without this, the Remainder of the things that I adore about Agorapulse mean nothing.
Customer service is at the core of company at Agorapulse. If their customers are happy and using their tool in the finest possible manner, (and they receive results), then everything falls into place. Their staff focuses than anything else.
Agorapulse also stinks To clients about what works, what needs improving and what they are able to build. Thus, you are not a customer but part of a business where your voice will be heard. In fact, lots of the features that I am about to talk about came out of customer recommendations and feedback.
Caring about customers Is Agorapulse has shot up the rankings as among those social media management programs with the reviews and customer satisfaction. Heroengine
I’ve outlined all 12 reasons why I love Agorapulse Below, but let us start with a video summary of their recent (awesome) update — then I’ll break down the key capabilities. There is a lot to enjoy.
Impressive, right? Let’s jump in and choose a Closer look at the qualities of Agorapulse.
Easy Publishing And Scheduling
Now that we have covered off on the all-important Function of participation (which is why I love Agorapulse the most), let’s take a look at posting and scheduling.
Just as a publishing Tool goes, Agorapulse is among the easiest I’ve used. It is a breeze to post to Twitter, LinkedIn, Facebook and Instagram (and they have the new auto-posting function for Instagram as an official Instagram Partner).
You can easily customise the articles to match each platform. As it intuitive to use, I don’t even have to go into detail about this here. You, (like me) need to be able to work out how to schedule a simple article, readily and without instruction.
Scheduling is simple with Agorapulse! I can.
- Publish instantly
- Queue my article (more of this later)
- Schedule the article in the future for a specific time and date.
It’s also easy to schedule the same post to Go out on various platforms, on various times, while being optimised for those platforms (changing the text or picture size).
1 feature I like is the capability Type”@” and the name of the consumer and Agorapulse will bring up the possible accounts you are able to pick from on Twitter and Facebook. See how Agorapulse suggests accounts once I start entering their business name.
This helps you to tag pages and profiles fast And saves you time looking for the perfect folks to include.
You could schedule to LinkedIn.
Publish to LinkedIn with Agorapulse
We’ll get to Instagram at a moment, but for now, Please be aware that publishing your content and scheduling beforehand on Agorapulse is super simple! And like I said, it is also possible to now auto-post to Instagram using Agorapulse as they are an official partner and have access to that new attribute via Instagram’s API.
Oh and they have a pretty calendar view That means you are able to see of your articles ready to go across all of the platforms.
And it’s colour coded for people like me who need That extra amount of visual organisation. Winning!
There’s nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike a few other social media management applications, Agorapulse mentions and has just one pillar for me to respond to notifications.
To me, that’s”one job” to finish each day. And it is really almost enjoyable to clear out my inbox.
It is concentrated, it’s simple and it is simple to Use, so you won’t skip a mention!
- Your accounts on Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where all the posts you will need to review or respond to are available ). Your inbox things are emphasized To Inspection for every stage as things.
- Tabs for Publishing Listening, Fans and Followers, and Reports.
- An area for engagement where you engage and respond via likes, retweets or replies.
You can also click on a user’s profile to expand it. You will then see all the information that you need — directly within Agorapulse (like any previous interactions).
Expand a user profile to see your history!
If You’ve Got a just one click and you will see History with the consumer and the conversations you have had before. As a consequence, you may give the right people the ideal care at the perfect moment.
Let’s break this down a little more…
I can see how many cites and DMs I’ve In my inbox. If I am looking at this tweet from Ravi, I will see how many tweets that I have to review and that I will review or react to his tweet. It’s the exact same for other social channels — your engagement all is in 1 place.
Never skip a mention in your inbox!
I know my inbox Isn’t empty in this screenshot. When I’ve finished writing this post but it’s going to be! I don’t always get to inbox zero every day however I get there often enough to LOVE that”Congratulations” display!
It’s simple to check your mentions. You can Even filter by message or cite type as follows.
Then review the posts replied to or dealt with. It is automatically marked as reviewed once you respond to a post.
Or you click on a post replying.
In the following example from Nicky, I can choose To reply (or answer by DM), examine the article, delegate it to get somebody else (more of that later), retweet it or”just like” the article — all from within precisely the same dashboard place on Agorapulse.
Choose how you procedure or will engage the mention or message.
It’s if I switch to Instagram, by Way of Example similar. I can view all my recent participation, I see info about a user or will expand on posts. I unfollow and may follow. Heroengine
Change between accounts and programs to Keep up with engagement!
Being able to see All your comments is handy on In which you can only see the last 50 mentions on your feed. It is not possible to keep up with mentions In case you’ve got a high number of followers. Agorapulse changes all that which is huge for brands and influencers.
Excited? You Can now participate with All your Mentions, even when you are getting to them.
And Needless to Say, I could readily participate by Switching to Facebook.
Note. You can engage on Facebook, Twitter, Instagram and YouTube although not LinkedIn at this stage (you can just publish to LinkedIn.
Agorapulse keeps my engagement in one place all.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Best Advocates
When it comes to social media it is not about Collecting followers. It’s about participating with them.
As I shared above, Agorapulse allows me to Easily track and participate with my very best advocates employing the”Fans and Followers” feature. From in your Twitter accounts, you click “Fans and Followers” and then filter your search under”All”,”Favorites” or”Top” users as per below.
On my top 100 users I searched in this scenario under “TOP”.
With favorites you can add a star to “favorite” people you would like to follow carefully in Agorapulse. This way, you have their posts easily accessible in their own thread! It’s easy to engage together and retweet their content!
You see positions for the following in just About each profile view on Agorapulse.
- Engaged — the individual has said you (directly, or via an answer to a dialogue ) or sent you a DM.
- Ambassador — this person posted links or has retweeted you.
- Influencer — this individual is often retweeted (more than 20 times during the last 30 days).
In Nicky’s case, She’s all 3 with regard to my @sociallysorted Twitter accounts. Nicky is somebody I should be engaging with (and I do!) .
On Facebook, this Function shows you who has said your page, and how many times they have enjoyed and commented or sent you a message, as well as their final interaction with you. You can also prohibit them from the page from within Agorapulse, but I expect that happens!
On Instagram you Will see who’s left comments their followers/followed that is complete counts and you are able to trace or unfollow from inside Agorapulse.
You are given a clear image of who by these basic metrics Follows you, boosts you and participates with you the most.
- Setup custom groups of followers inside Agorapulse’s dash
- Search on all their interactions
- Search in their own messages, and
- Add notes.
When You’ve Got All This information you can use It to take part in positive communication with these people — perhaps reach out to thank them or surprise and delight them! Heroengine
Advanced Monitoring, Reviews And search
Think of Agorapulse as your personal Personal private investigator. You can use the Tracking work on Instagram to.
- Hashtag that is perform hunts.
- Perform location searches.
What is so great about this? It opens a whole new World of possibility for locating (and joining) conversations around any topic you like (like your brand).
The Capacity for location-based businesses is enormous With this attribute, especially tourism.
When it comes To reports, Agorapulse actually shines. With one click you can create a report that’s simple to produce and not difficult to decode. GREAT for showing customers!
Agorapulse Reports help you to break your down Audience in a way which makes sense.
The detailed reports can help you find a range Information including.
- Your best performing articles (ie articles, tweets etc) based on participation and reach
- Evolution metrics over time. Agorapulse gives you a reading re if a metric is increasing or decreasing over a period and compares metrics.
- Community management statistics such as reaction time and response speed
- Benchmarking your Facebook Page against opponents
Your content is analysed and Presented in report form. You can download it as a csv file to reveal it the most.
For social media managers and agencies this is Huge, as it allows you to supply easy-to-read information.
You can also have a glance in your competition!
Nearly everybody I know who uses Agorapulse to get Social media direction raves about the accounts. They are fairly special;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is like Heaven to me. Agorapulse describes it as being able to”tag, rename, conceal, delete or delegate articles… while you sleep”. By using Moderation Rules all.
Where the I love this role on Twitter Auto-thankyous, Auto-engagements and Auto-DMs drive me bat-shizz mad.
With Agorapulse I can deal with them Manners.
- Therefore I really don’t see most of them in the first 17, my DMs can be filtered by me. This is where the magic occurs. You can set up filters to weed out”most” of the bad DMs. Not all (sigh) but most.
- I will filter my feed by Mentions or DMs. I visit DMs and clean them out. To be fair I get so many DMs that are spam these days, it is hard not to overlook the excellent ones. Auto DMs have literally made DMs useless to me personally, which is a shame.
Filtering and moderation works for all account Types but I mainly use it for Twitter to”markers as reviewed” all of the Auto DMs that come through saying”thanks to after”.
It filters out The auto-DMs, and yes I’m sad that it grabs some real ones also, but you have to pick your battles!
Along with the moderation rules are not merely about spam. You can use them in many ways to
- Filter out content to be reacted to. Perhaps you want to have the posts featuring a hashtag that is specific to be labeled in a manner — so you can respond to them.
- Filter those people that are SUPER engaged out and post all the time you don’t have to see every Tweet in Agorapulse — just repond to them occasionally or natively in Twitter.
- Create custom tags for tweets and remarks so you can categorize and research on these!
- Create custom searches for keywords that you want to track
- If you’ve got one of the”large” amount accounts (best for small agencies) you can have posts assigned to a team member (see 11 below).
Fundamentally the moderation function is another Bonus motive to consider Agorapulse for social media direction.
A Killer Mobile App
If you are around and out And you need to clear your inbox, the Agorapulse program is something that you will love.
It is available on iOS and Android and it’s super slick to use. I often prefer to use the program vs background to process my inbox as it’s so simple to review and process messages and mentions. Heroengine
Agorapulse’s queue feature Permits You to publish Your articles onto a replicated, evergreen basis utilizing intelligent categories — a lot like the way by which Meet Edgar allows you to set posts to be scheduled at certain times daily based on certain categories. I use it for Twitter and Facebook.
If you Need to and are currently using a tool Reduce costs, then consider Agorapulse’s evergreen content attribute instead (and you get the bonus of all the additional Agorapulse attributes ).
Here are a Couple of things Agorapulse for repeated, queued content.
Setting Your Queue Categories Up Is Super Easy.
With Agorapulse it easy to set up and title Your queue add your program to get posts to be published on, and catogories. Then the process of adding content is intuitive. As you can see, it is a slick dashboard (the user experience is amazing ).
Primarily, put up your content and You Have to name Classes (all colour-coded and ready for action!) .
Setting up your categories is simple… and color-coded!
All you have to, When You’ve set up your classes Do is add times like this, to the schedule.
Then I Want to add content that is awesome to each of those category queues!
Easily Preview Content For Each Social Network.
Agorapulse provides You a handy visual/image preview of this article, to show you how it’ll look on this platform you choose when you publish its newsfeed.
Pick to Schedule your articles or include every article to the Queue of your choice. This part is easy, as you set your queue up in Step one. Your Queue, full of posts (and ready to go) will look something like this.
After a post is published, It Is Going to return to the Bottom of the lineup, waiting to be queued.
Aside from utilizing the function for repeated Content, you might decide to either.
- Add a post to the schedule as usual or
- Replicate your post a certain number of times (once you do so you may set the minimum amount of days between repeats of this article ). Be aware you could accomplish this for Facebook but you have to be aware of the Twitter rules see below.
You Can Pause The Queue (Instantly, And At Any Time).
I love that Agorapulse has included a pause button. For some reason it’s not great time to post or if there’s a disaster, you can easily pause the queue with one click.
Maybe You want to pause a queue of posts At Christmas… it’s easy with the pause button!
Meet it was something and Edgar includes a pause button That I really wished to see that I opted to replace it with. I asked Agorapulse to include one plus they did (they constantly listen — never be reluctant to mention suggestions or provide feedback!) .
Use The Queue Function To Announce Facebook Lives
The queue function can be for announcing handy Events like a Facebook Live (if you hold them to a weekly or regular basis). Share your articles that needs to go out at a certain time of the week in a queue. I’d recommend a bit varies the posts to keep the content fresh and.
This functions for Facebook but with Have to check at a few”changes” into Twitter’s terms of usage…. Heroengine
Twitter And Agorapulse
Twitter posted about fresh Guidelines or”rules” for repeated or replicate content in February 2018. You may read about it here.
The rules are not Fresh as addressed by Agorapulse’s CEO Emeric Ernoult. It’s just that now they’re making a point of saying they will be enforced by them.
Basically this mean that we can no more Post content that is similar or identical to numerous accounts. This applies to duplicate content at the exact same account.
Let us take a look at how you can still post to Twitter with Agorapulse whilst complying with the rules, so the rules are complied with by you, when you draft a picture like this one to post to Twitter.
Notice You Could elect to program or queue Your article to Twitter. Here is where we need to consider the rules of Twitter and comply with them. You can do this a couple of ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content To Twitter Accounts
If you look In the image above, you’ll see that Agorapulse blocks my ability to place duplicate content to over a few of my Twitter accounts. The instrument recognises that I am submitting to Twitter! This helps make sure I adhere to Twitter’s guidelines.
Content Variation Tips
Here is how I utilize Agorapulse to save loads of Time and remain out of Twitter Jail. With Agorapulse, you have two options for replicating a link.
- It is possible to choose to Schedule your post once (or more than once in the event that you change it). To do so, simply put in your article, then choose the time and date you want it to go out out at. If it’ll be published more than once, you’ll need to edit the repeated or replicate tweets so that they’re not”duplicate” content. More of that is under.
- More than once with variants or you can opt to Queue your article once. Agorapulse advocates this. When you are queueing content for Twitter, make certain that you don’t select the option to”re-queue multiple times.” You can use this feature for other platforms, however this is where you would wind up in violation of the rules of Twitter. When I choose to do it this way, I make sure it’s a special post, then add it on the top or bottom of this queue (ie I select”queue alongside” or”queue last”).
I also utilize Advanced Scheduling to Write 1 tweet, set that tweet to replicate a certain number of times. Below, I’ve set it to post more often than every 7 Days, as well as 6 repetitions. Just don’t forget to edit the repeats!
I can easily see, After I program the 6 x repeats Those articles in my schedule. I’d go in and alter them to text, emojis, pictures or hashtags. Do this do not do it or you may forget.
Note. It’s Ok when you edit your articles if the link remains the same. It is the text that you need to change each time.
I had been using Advanced Scheduling in this manner For a while now to post fresh content well ahead of the new”principles” were announced. I like to mix up it and it’s better for engagement.
Don’t forget Bulk Upload! Agorapulse also allows you to bulk upload up to a 100 pieces of content simultaneously using a pre-populated CSV file. Your photographs are included by this and can incorporate articles from any RSS feed! You might use this to curate content and save hours!
What is Coming To Queued Content?
The staff at Agorapulse is functioning on a Tool to produce the variations of tweets more easy for people, so we can still get out content quickly and play fine with Twitter. This will be new functionality that will let us repeat our tweet variations quickly — in the one interface. I’m awaiting it. I am sure it will be a timesaver! Heroengine
Team Communication and Delegation
As easy as Agorapulse would be to use, you Do not have to do all the checking and engagement yourself… It’s a dream for delegation.
If you are a member of Agorapulse’s Large level Account (beginning at $199 per month), then you can upgrade to staff approval whereby you can assign tasks and accept messages around multiple team members.
This is very good for customer service brilliance.
If you are a team that is growing, this feature is a good You to update to.
Oh and guess what? Teamwork and Remarks occurs in Actual time. If Jess and Joe are online at precisely the exact same time working on precisely the account, there will not be double-up. You can see what your staff is currently doing in real time.
Posting To Instagram
Agorapulse is A spouse. This also suggests that they are one of the very first tools to get access to the API to allow auto-posting to Instagram that is HUGE of Instagram!
In Case You Have one of the Company accounts with Agorapulse you can now auto-schedule to Instagram. This usually means you can organize your content ahead of time and click on when you are ready OR you can to post on your telephone auto post.
Make sure that you don’t forget to engage You autopost….posting is just a part of this procedure. You need to follow up on comments and replies.
I Think That Agorapulse is the only instrument Provides both scheduling and auto-scheduling to Instagram as well as monitoring and reporting… so it’s a win-win-win if you’ve got a company account. Are a fee!
All you Want To do is.
- Download the Agorapulse app and hook your Instagram account up.
- On Your app or background computer, schedule your Instagram article (add picture and caption) then program the date and time you need to publish it. You can choose to switch on Auto-scheduling or you’ll be able to use the program place the image and to link through to Instagram.
- If you post will receive a notification via your program when it is time to post. Just click”Publish” and you will be changed through to the Instagram app.
- Post as you would normally on Instagram. Your copy/description will be copied and you want to glue it into the Instagram app. Check you’re good to go and you have added as necessary!
Again, I am impressed that Agorapulse has Added another feature that would ordinarily require us to utilize the newest feature and a tool makes it even better. Bringing these tools collectively saves time AND money and is a key reason why I love Agorapulse for Social Media Management.
Responding To Advertisement Remarks
Here is where we get to Some attributes that are for the greater degree of membership Agorapulse.
The ability to respond to ad comments Begins at Medium Level of Membership (starting at $99 per month)
With opinions on advertisements is hard for keeping up Facebook and Instagram advertisements. Agorapulse allows you to see them and engage with them and pulls in the ad comments to your own inbox.
If advertisements run and know what it is like to maintain With the comments (including the spam), then you’ll know that this purpose is bliss for ad managers and page admins. Bliss. Heroengine
Bonus Free Tools
You can take Advantage of these free tools on their site.
- A Facebook Page Barometer — to determine how well your lover fares against your peers, and to test your engagement.
- A Twitter Analytics Report Card — to compare multiple twitter accounts, see how you perform against the competition and measure your Twitter performance, right today
If you really need one More reason to check out Agorapulse here it is.
They have some of the best pricing of any of the Social media management tools.
Prices start at $49 each Month for small/solo businesses with raising costs for medium, large and enterprise companies. You will find out more about pricing here.
I’ve A hunch that as soon as you check out Agorapulse for social media direction, attempt Some of the free tools and choose the free trial for a spin, you’ll be hooked as I am.