Intro Harnessing Social Media As A Knowledge Management Tool
There are Many social media management programs, however, one stands out among the audience more and more every year — Agorapulse. I’ve used Agorapulse for Social Media Management for a couple of years now, and I love it. In this post I share 12 Reasons Why I adore Agorapulse to Social Media Management and why you will too. Harnessing Social Media As A Knowledge Management Tool
There are many social media management tools that Deserve a mention here. I’ve used many of these including Hootsuite Sprout Social, and Buffer, at one time or another.
I will not go into their features here. They’re Solid choices.
However, I changed to Agorapulse a Couple of Years ago Now and it has been my No 1 choice for social media management since that time. You may read about a number of the attribute comparisons between Agorapulse and other programs here.
But for the purposes of This post, I want to focus on Agorapulse so it is possible to consider it.
It could literally be the Primary tool in Your arsenal! Agorapulse is kind of like a Swiss Army knife of social media management.
Only, it will not have features that are extraneous That you never use, making you think”what is that used for?” . It is practical, no-fluff and super easy to use.
Dare I say, it’s even fun (but we will get to that). Let us take a look why I adore Agorapulse for social media direction!
12 Reasons Why Agorapulse Kick Ass For Social Media Direction
Oh and Before I start… I should mention that I do not always use EVERY single function in precisely the same moment. I do use a couple of other tools. But I love that Agorapulse includes a suite of features that do cover most of your social media marketing needs.
In fact, I Have been moving a lot of the features I use on tools over to Agorapulse. It is hard not to wish to remain”in” this instrument as it’s so user-friendly and fun to use. I have taken on a brand ambassador role with Agorapulse since writing this post. The post was updated but my genuine love with this particular tool and the fact I can’t do with it in my arsenal hasn’t changed.
The Agorapulse Team And Culture
Let’s begin here. Because with this Rest of the things that I love about Agorapulse mean nothing.
Customer support is at the core of company Agorapulse. If their clients are happy and using their tool in the best possible manner, (and they get results), then everything falls into place. Their staff focuses more.
Agorapulse also stinks About what works, what they can build next and what needs improving. So, you are not a client but a part of a company where your voice will be heard. In fact, many of the features that I am about to talk about came from customer testimonials and feedback.
Caring about customers Is why Agorapulse has shot up the ranks as one of those social media management tools with the top reviews and customer satisfaction. Harnessing Social Media As A Knowledge Management Tool
I’ve all outlined 12 reasons why I love Agorapulse Below, but let’s begin with a video summary of their current (awesome) upgrade — then I’ll break down the critical capabilities. There’s a lot to like.
Impressive, right? Let us jump in and take a Closer look at the qualities of Agorapulse.
Easy Publishing And Scheduling
Now that we have covered off on the all-important Purpose of engagement (that is the reason why I love Agorapulse the most), let us take a look at posting and scheduling.
Just as a publishing Tool goes, Agorapulse is one. It’s a cinch to post to Twitter, LinkedIn, Facebook and Instagram (plus they have the new auto-posting function for Instagram as a formal Instagram Partner).
The posts can be easily customised by you to suit each platform. As it’s super intuitive to use, I don’t even need to go into detail about it here. You, (like me) should have the ability to work out how to schedule a simple post, readily and without instruction.
Scheduling is easy with Agorapulse! I could.
- Publish immediately
- Queue my post (more of this later)
- Schedule the post later on for time and a specific date.
It’s also easy to schedule exactly the article to Head out on different platforms, on various times, while being optimized for all those platforms (altering the text or image size).
One feature I like is the ability Type”@” and then the title of the consumer and Agorapulse will bring up the possible account you can pick from on Twitter and Facebook. See how Agorapulse suggests accounts when I begin entering their company name.
This helps you to label pages and profiles fast And saves you time looking to add.
You can schedule to LinkedIn.
Easily publish to LinkedIn with Agorapulse
We will get to Instagram at a minute, but for now, Please be aware that publishing your content and scheduling in advance on Agorapulse is easy! And as I said, you can also currently auto-post to Instagram with Agorapulse as they are an official partner and also have access to this new attribute via Instagram’s API.
Oh and they have a Fairly calendar opinion too, So you are able to see of your articles ready to go across all the platforms.
And it is color coded for people like me who want That amount of visual organisation. Winning!
There is nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike some other social media management tools, Agorapulse has just 1 pillar for me to respond to notifications and mentions.
To me, that is”one task” to finish every day. And it is actually almost enjoyable to clear out my inbox.
It is concentrated, it’s easy and it is super simple to Use, so you won’t skip a mention!
- Your accounts Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where all the posts you need to review or respond to can be found). Your inbox items are highlighted To Review for each stage as items.
- Tabs for Listening, Publishing, Fans and Followers, and Reports.
- An area for participation where you respond and engage via retweets likes or responses.
You can click on a user’s profile to expand it. You’ll then see all the information that you want — right within Agorapulse (including any previous interactions).
Expand your history to be seen by a user profile!
If You’ve Got a Only one click and you can see History with the user and the conversations you have had before. As a consequence, you can give the right people the right attention at the perfect time.
Let’s break this down a little more…
I DMs I have and can see how many mentions In my inbox. When I am looking at this tweet from Ravi, I will see how many tweets I must review and that I will review or respond to his tweet. It is the exact same for channels — all of your participation is in 1 place.
Never miss a mention in your inbox!
I know, I know, my inbox Is not empty in this screenshot. When I’ve finished writing this post but it’s going to be! I don’t always get to tune zero daily however I get there often enough to LOVE that”Congratulations” display!
It’s easy to inspect your own references. You can Filter by cite or message kind as follows.
Then review the articles replied to or dealt with. It is marked as reviewed As soon as you reply to a specific post.
Or You Just click on a post replying.
I can select To reply (or reply from DM), examine the article, assign it for someone else (more of that later), retweet it or”just like” the post — all from within precisely the same dashboard place on Agorapulse.
Choose how you will engage or process the mention or message.
If I switch to Instagram, by Way of Example, it’s similar. I am able to view all of my recent engagement, I see more info about a user or will enlarge on articles. I unfollow and may also follow. Harnessing Social Media As A Knowledge Management Tool
Change between programs and accounts to Keep up with participation!
Being able to see ALL of your remarks is handy on In which you generally can see the last 50 mentions on your own feed. It’s not possible to keep up with mentions In case you’ve got a high number of followers. Agorapulse changes that which is enormous for influencers and brands.
Excited? Now you can engage with ALL of your Mentions, even when you are a little late getting to them.
And I could also engage by Switching to Facebook.
Note. You can engage on Facebook, Twitter, Instagram and YouTube but maybe not LinkedIn at this point (you can only print to LinkedIn.
Agorapulse retains all my engagement in 1 place.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Best Advocates
When it comes to social media it’s not about Collecting followers. It is about participating with them.
As I shared previously, Agorapulse allows me to Easily monitor and engage with my very best advocates employing the”Fans and Followers” attribute. From in your Twitter accounts, you click “Fans and Followers” then filter your search under”All”,”Favorites” or”Top” users according to below.
On my top 100 users I searched in this scenario below “TOP”.
To profiles you can add a celebrity with favorites to “favorite” folks that you would like to follow carefully in Agorapulse. In this manner, you have their articles accessible in their own thread! Now it’s simple retweet their content and to engage together!
You’ll also see positions for your following in just About each profile view on Agorapulse.
- Engaged — the individual has said you (directly, or through a reply to a dialogue ) or sent you a DM.
- Ambassador — this individual posted links to your website or has retweeted you.
- Influencer — this individual is often retweeted (more than 20 times throughout the previous 30 days).
In the situation of Nicky, She’s all 3 with respect to my @sociallysorted Twitter accounts. Nicky is someone I should be participating with (and I do! ) ) .
On Facebook, this Function shows you who has said your webpage, and how many times they have liked and commented or delivered a message, in addition to their last interaction with you. It is also possible to prohibit them from inside Agorapulse, although I hope that happens infrequently!
On Instagram you Will see who’s left comments their total followers/followed counts and you are able to trace or unfollow from inside Agorapulse.
You are given a clear image of who by these fundamental metrics Follows you, promotes you and participates with you the maximum.
- Setup custom classes of followers inside Agorapulse’s dashboard
- Search on each of their interactions
- Search on their messages, and
- Add notes.
When you have all It to engage in communication with those individuals — surprise and pleasure them maybe reach out to thank them! Harnessing Social Media As A Knowledge Management Tool
Advanced Tracking, Search And Reports
Consider Agorapulse as your own Personal investigator. You can use the Monitoring work on Instagram to.
- Hashtag hunts.
- Place that is perform searches.
What’s so great about it? It opens a whole new World of chance for locating (and linking ) conversations around any topic you like (including your brand).
The Capacity for location-based companies is huge Especially tourism.
When it comes To reports, Agorapulse really excels. With one click you can create a report that is easy to create and easy to decode. Ideal for showing clients!
Agorapulse Reports enable you to break your Audience sense.
The reports also can help you find a range Information such as.
- Your best performing articles (ie posts, tweets etc) based on participation and attain
- Development metrics over time. Agorapulse compares metrics over the years and provides a reading re if a specific metric is increasing or decreasing over a period to you.
- Community management statistics like reaction time and response speed
- Benchmarking your Facebook Page against opponents
Your content is analysed and Introduced in report form. You may download it as a csv file to reveal that the people/clients/team that needs to see it the most.
For social media supervisors and agencies that this is Huge, as it allows you to provide your clientele with information that is easy-to-read.
It is also possible to have a glance in your competition!
Nearly everybody I know who uses Agorapulse to get Social media management raves about the reports. They’re pretty particular;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is like Heaven to me. Agorapulse describes it as being able to”tag, bookmark, hide, delete or delegate articles… while you sleep”. using Moderation Rules, all.
Where the, I love this function on Twitter Auto-thankyous, Auto-engagements and Auto-DMs push me bat-shizz crazy.
With Agorapulse I can deal with them in 2 Ways.
- I can filter my DMs therefore that I don’t see almost all of them at the first location. This is where the magic occurs. You can set up filters to weed out”most” of those lousy DMs. Not all (sigh) but many.
- I will filter my feed by DMs or Mentions. Clean them out fairly fast and I visit DMs. To be honest I get so many DMs which are spam nowadays, it is hard not to overlook the excellent ones. Automobile DMs have literally made DMs useless to me personally, which is a real shame.
Filtering and moderation works for all account Types but I mainly use it for Twitter to”markers as reviewed” all the Auto DMs that come through saying”thanks for following”.
It mostly filters out The auto-DMs, and yes I’m sad that it catches some actual ones also, however you have to pick your battles!
Along with the moderation principles are not about spam. You can use them in several ways to
- Filter out articles to be responded to — on almost any stage. You want to have all of the posts featuring a particular hashtag to be labeled in a way that is certain — so you’re able to respond to them later.
- Filter out those individuals that are SUPER participated and post all the time so you don’t have to observe every Tweet at Agorapulse — just repond to them sometimes or natively in Twitter.
- So it is possible to categorize create customized tags and research on these!
- Create custom searches for keywords that you need to monitor
- If you’ve got one of the”big” level accounts (best for smaller agencies) you’ll have articles delegated to a team member (see 11 below).
Basically the moderation purpose is just another Bonus reason to consider Agorapulse for social media management.
A Killer Mobile App
If you are out and around And you need to clear your inbox, the Agorapulse app is.
It’s accessible on iOS and Android and it’s super slick to use. I often prefer to use the app vs desktop computer to process my inbox as it is so easy to review and process mentions and messages. Harnessing Social Media As A Knowledge Management Tool
Agorapulse’s queue feature Permits You to publish Your articles on a repeated, evergreen basis utilizing smart categories — a lot like the way by which Meet Edgar permits you to set posts to be scheduled at particular times daily based on particular categories. It is used by me to Facebook and Twitter.
If you want to and are using a tool like Meet Edgar Reduce costs, then consider Agorapulse’s evergreen content attribute instead (and you have the bonus of all the additional Agorapulse attributes ).
Here are a few things Agorapulse for repeated, content that is queued.
Setting Up Your Queue Categories Is Super Easy.
With Agorapulse it easy to set up and name Your queue catogories, and insert your program for posts to be printed on. Then the process of adding content is intuitive. As you can see, it is a slick dash (the consumer experience is awesome).
Primarily, you need to name and put up your content Classes (all colour-coded and prepared for action!) .
Setting up your categories is simple… and color-coded!
All you Need to once you’ve set up your categories Do is add instances to the schedule, such as this.
Then I need to include content that is awesome to each of those category queues!
Easily Preview Content For Each Social Network.
Agorapulse gives You a handy visual/image preview of the article, to explain to you how it will look on this platform you choose when you publish its newsfeed.
Pick to Schedule your articles or add each post to the Queue of your choice. This component is simple as you set your queue up in Measure one. Your Queue, full of articles (and prepared to go) will look something like this.
Once a post is published, It Is Going to return to the Bottom of this queue, waiting to be queued again.
Apart from utilizing the queue operate for perennial Content, you might decide to either.
- Add a post to the schedule as normal or
- Replicate your article a specific number of times (once you do this you may set the minimum amount of days between repeats of this article ). Note that you can do this for Facebook but you have to know about the Twitter rules from content — see below.
You May Pause The Queue (Quickly, And At Any Time).
I love that Agorapulse has added a pause button. If there is a catastrophe or for some reason it is not fantastic time to post, it is easy to pause the queue.
Maybe You want to pause a queue of articles At Christmas… it’s simple with the pause button!
Meet Edgar has a pause button and it had been something That I really wanted to see in any tool which I opted to replace it with. I asked Agorapulse to add one and they did (they always listen — never be reluctant to mention tips or provide opinions!) .
Utilize The Queue Function
The function can be for announcing useful Events such as a Facebook Live (if you hold them on a weekly or regular basis). Share your articles that must go out at a certain time of the week in a queue. I would advise that a little varies the posts to keep the material fresh and much more eye-catching.
Twitter And Agorapulse
Twitter posted about fresh Guidelines or”rules” for repeated or duplicate content in February 2018. You may read about it here.
The principles Aren’t Really fresh as discussed by Agorapulse’s CEO Emeric Ernoult. It is just that now they are making a point of saying they’ll apply them.
Fundamentally this mean that we can no more Post identical or similar content . This also applies to replicate content.
Lets’s take a look Twitter with Agorapulse whilst complying with all the principles, so when you draft an image like this one you obey the rules.
Notice You Could elect to queue or program Your article to Twitter. Here’s where we have to consider Twitter’s rules and comply with them. You can do this a couple ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content To Twitter Accounts
If you look more closely In the picture above, you will see that Agorapulse blocks my ability to place duplicate content. The tool recognises that I am posting to Twitter! This helps ensure that I stick to Twitter’s guidelines.
Content Variation Tips
Here is how I use Agorapulse to save loads of Time and remain out of Twitter Jail. With Agorapulse, you have two choices for repeating a link.
- It is possible to choose to Schedule your post once (or more than once if you vary it). Just add your article, to do this, then choose the time and date you want it to go out at. If it will be published more than once, you’ll need to edit the repeated or duplicate tweets so that they’re not”replicate” content. More of this is below.
- It is possible to choose to Queue your post once or more than once with variations. Agorapulse recommends this. When you’re queueing content for Twitter, make sure you don’t select the option to”re-queue multiple times.” You can still use this attribute for other platforms, however this is where you would wind up in breach of the rules of Twitter. While I decide to do it this way, I’m sure it’s a special place, then add it on the top or bottom of this queue (ie I choose”queue alongside” or”queue last”).
I also utilize Advanced Scheduling to Write 1 tweet, and set that tweet. Below, I have set it to post than every 7 Days, and up to 6 repeats. Just don’t forget to edit the repeats!
I could see, once I program that the 6 x repeats Those posts in my schedule. I’d go in and alter them to hashtags, emojis, images or new text. Do this immediately — do not do it or you will forget.
Note. It’s Ok when you edit your articles, if the link remains the same. It’s the text that you have to change each time.
I’d been using Advanced Scheduling in this way For a little while now to post new content well ahead of the new”rules” were announced. I love to mix up this and it is better for engagement.
Do not forget Bulk Upload! Agorapulse also permits you to bulk upload up to some 100 parts of content at once using a CSV file. Your photographs are included by this and also can include articles from any RSS feed! You can use this save hours and to curate articles!
What’s Coming For Queued Content?
The team at Agorapulse is functioning on a Tool to make people the variants of tweets, so we can still get content out and play fine. This will be new functionality that will enable us to repeat our tweet variations quickly — all in the one interface that is easy. I am looking forward to it. I’m sure it’s going to be a timesaver! Harnessing Social Media As A Knowledge Management Tool
Team Communication and Delegation
As Simple as Agorapulse would be to use, you Don’t have to do all the checking and engagement yourself… It’s a fantasy for delegation.
If you are a member of Agorapulse’s Large level Account (starting at $199 per month), then you can update to team approval whereby you can assign tasks and approve messages across multiple staff members.
This is GREAT for customer service brilliance.
This attribute is a good, if you are a team that is growing One to upgrade to.
Oh and guess what? Teamwork and comments occurs in Actual time. If Jess and Joe are online at the exact same time working on precisely the account, there will not be double-up. It is possible to see exactly what your staff is doing in real time.
Posting To Instagram
Agorapulse is A Instagram partner. This suggests they are one of the tools to get entry to Instagram’s API to allow auto-posting to Instagram that is HUGE!
In Case You Have one of the Company accounts with Agorapulse you can now auto-schedule to Instagram. This usually means you can organize your articles beforehand and click on whenever you’re ready OR you can, to post in your phone auto article.
Make sure that you don’t forget to participate You autopost….posting is just part of the process. You have to follow up on comments and answers.
I Think That Agorapulse is the instrument which Provides both scheduling and auto-scheduling to Instagram in addition to reporting and monitoring… so it’s a win-win-win if you have a company account. Instagram tools that give you testimonials are a separate fee!
All you Want To do is.
- Download the Agorapulse app and hook your Instagram account .
- On Your program or desktop, schedule your Instagram article (add picture and caption) then schedule the time and date that you need to publish it. You may opt to change on Auto-scheduling or you can use the app to connect through to Instagram and place the image.
- When it’s time if you post will get a notification via your mobile program. Simply click”Publish” and you’ll be changed through to the Instagram program.
- Post as you would normally on Instagram. Your copy/description is going to be copied and you want to paste it into the Instagram program. Check you have additional as necessary and you’re ready to go!
Again, I am super impressed that Agorapulse has Added another feature that would ordinarily require us to utilize the feature and another tool makes it even better. Bringing these tools collectively saves time AND money and is a reason why I adore Agorapulse for Social Media Management.
Responding To Ad Remarks
Here is where we get to Some features that are for the degree of membership on Agorapulse.
The capability to respond to ad comments Starts at Moderate Level of Membership (starting at $99 per month)
With comments on advertisements is hard for keeping up Both Facebook and Instagram ads. Agorapulse allows you participate with them easily and to view them and pulls from the advertisement comments.
If you run ads and know what it’s like to maintain With the comments (including the spam), then you’ll know that this function is bliss for advertising managers and page admins. Bliss. Harnessing Social Media As A Knowledge Management Tool
Bonus Free Tools
You can also choose Advantage of those free tools on their site such as.
- A Facebook Page Barometer — to determine how well your fan fares against your peers, and to test your engagement.
- A Twitter Analytics Report Card — to compare multiple twitter accounts, see how you perform against the competition and quantify your Twitter performance, right now
If you really need one More reason to check out Agorapulse here it is.
It is affordable.
They have some of the pricing of some of the Social media management tools.
Prices begin at $49 each Month for small/solo businesses with raising prices for enterprise, large and medium companies. You can find out more about pricing here.
I have A hunch that once you check out Agorapulse for social media management, attempt Some of the tools and take the free trial for a spin, you will be hooked as I am.