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You will find Many social media management tools, but one stands out amongst the crowd more and more every year — Agorapulse. I have utilized Agorapulse for Social Media Management for a couple of decades and I love it. In this post I discuss 12 Reasons Why I adore Agorapulse to Social Media Management and you will also. Graph 89
There are many social media management applications that Deserve a mention . I’ve used many of them at one time or another.
I won’t go into their features here. They’re Solid choices.
But I switched to Agorapulse a few years ago Today and it has been my No 1 choice for social media direction since that time. You may read about some of the attribute comparisons between Agorapulse along with other programs here.
But for the purposes of This informative article, I want to focus on Agorapulse so you can consider it as a tool in your toolbox.
It may literally be the main tool in Your arsenal! Agorapulse is kind of like a Swiss Army knife of social media management.
It doesn’t have a lot of features that are extraneous You never use, making you think”what is that used for?” . It is sensible, no-fluff and super easy to use.
Dare I say, it’s even enjoyable (but we’ll get to this ). Let’s take a look why I adore Agorapulse for social media direction!
12 Reasons Why Agorapulse Kick Ass For Social Media Direction
Oh and Before I begin… I must mention that I don’t always use EVERY single function at precisely the exact same moment. I do use a couple of different tools for a few functions. But I love that Agorapulse includes a suite of features that really do cover the majority of your social media advertising needs.
In fact Have been gradually moving a lot of the attributes I use on programs over to Agorapulse. It’s hard not to wish to remain”in” this instrument since it is so user-friendly and fun to use. I have taken on a new ambassador role with Agorapulse considering writing this post. The article was updated but my genuine love for this particular tool and the fact I can’t do without it in my toolbox has not changed.
The Agorapulse Culture And Team
Let us begin here. Because without this Rest of the things I adore about Agorapulse imply nothing.
Customer service is at the core of company at Agorapulse. If their clients are happy and utilizing their tool in the best possible way, (and they receive results), then everything falls into place. Their team concentrates on customer experience more.
Agorapulse also stinks To clients about what works, what they are able to build and what needs improving. So, you are not only a client but part of a company. In fact, many of the features I am going to talk about came from feedback and client recommendations.
Caring about customers Is Agorapulse has taken up the ranks as one of the social media management tools with the top reviews and customer satisfaction. Graph 89
I’ve all summarized 12 reasons why I love Agorapulse Below, but let us begin with a video summary of their recent (awesome) upgrade — then I’ll break down the critical capabilities. There is a lot to enjoy.
Impressive, right? Let us jump in and choose a Closer look at the qualities of Agorapulse.
Easy Publishing And Scheduling
Now that We’ve covered off on the all-important Function of engagement (which is why I love Agorapulse the most), let us take a look at posting and scheduling.
Just as a publishing Tool goes, Agorapulse is among the easiest I have used. It is a cinch to post to Twitter, LinkedIn, Facebook and Instagram (plus they have the newest auto-posting work for Instagram as an official Instagram Partner).
You can customise the articles to match each platform. As it is super intuitive to use, I probably don’t even need to go into detail about it here. You, (like me) need to be able to work out how to program an easy post, easily and without instruction.
Scheduling is easy with Agorapulse! I could.
- Publish immediately
- Queue my article (more of that later)
- Schedule the article later on for a specific time and date.
It’s also super easy to schedule exactly the post to Go out on different platforms, on different occasions, while being optimised for all those platforms (altering the text or image size).
One feature I like is the ability to Type”@” and the name of the consumer and Agorapulse will bring up the probable accounts you can pick from on Twitter and Facebook. See how Agorapulse suggests accounts when I begin entering their business name.
This helps you to tag pages and profiles quickly And saves you time looking for the right folks to add.
You could schedule to LinkedIn.
Easily print to LinkedIn with Agorapulse
We’ll get to Instagram at a moment, but for now, Please be aware that publishing your articles and scheduling beforehand on Agorapulse is super simple! And as I said, it is also possible to now auto-post to Instagram with Agorapulse as they are an official partner and have access to that new feature via Instagram’s API.
Oh and they have a pretty slick calendar view That means you are able to see all your posts ready to go across the platforms.
And it’s color coded for people like me That extra level of organisation that is visual. Winning!
There is nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike some other social media management tools, Agorapulse has only 1 column for me to respond to notifications and mentions.
To me, that is”one task” to finish every day. And it’s actually almost enjoyable to clear out my inbox.
It’s focused, it is easy and it is easy to Use, and that means you won’t miss a mention!
- Your accounts Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where each of the articles you need to examine or respond to can be found). Your inbox things are emphasized To Review for every stage as things.
- Tabs for Publishing Listening, Fans and Followers, and Reports.
- An area for engagement where you respond and engage via retweets enjoys or replies.
You can click on a user’s profile to enlarge it. You will then see all the info that you want — directly within Agorapulse (including any previous interactions).
Expand your history to be seen by an individual profile!
Just one click and you will see if You’ve Got a History with the user and the conversations you have had before. As a consequence, you may give the people the right care at the right moment.
Let’s break this down a little more…
I can certainly see how many cites and DMs I have Inside my inbox. When I am looking at this tweet from Ravi, I can see just how many tweets that I have to review and I can review or react to his conversation. It is the exact same for other channels that are societal — your entire participation is in 1 area.
Never skip a mention in your inbox!
I know my inbox Isn’t empty in this screenshot. When I’ve finished writing this post but it will be! I don’t always get to inbox zero daily however I get there often enough to LOVE that”Congratulations” screen!
It’s simple to check all of your mentions. You can Filter by mention or message type as follows.
Then review the posts you have responded to or dealt with. As soon as a specific post is replied to by you, it is automatically marked as reviewed.
Or you simply click on a post to review it without replying.
I can choose To reply (or reply from DM), examine the article, assign it for someone else (more of that later), retweet it or”like” the post — all from within the same dashboard place on Agorapulse.
Choose how the mention process or will participate or message.
It’s, if I switch to Instagram, by Way of Example similar. I am able to see my recent engagement all, I see info about an individual or will enlarge on posts. I can even follow and unfollow. Graph 89
Easily switch between programs and accounts to Keep up with engagement!
Being able to see All your comments is handy on Where you generally can see the last 50 mentions on your feed. In case you have a number of followers it’s not possible to keep up with mentions. Agorapulse alters that which is huge for brands and influencers.
Excited? You Can now engage your with ALL Mentions if you are a little late getting to them.
And I can also easily participate by Switching to Facebook too.
Note. You can engage on Facebook, Twitter, Instagram and YouTube but not LinkedIn at this stage (you can only publish to LinkedIn.
Agorapulse keeps all my participation in one area.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Best Advocates
When it comes to social media it is not about Collecting followers. It is about participating with them.
Like I shared previously, Agorapulse enables me to Easily monitor and engage with my best advocates using the”Fans and Followers” feature. From in your Twitter accounts, you click on”Fans and Followers” then filter your search under”All”,”Favorites” or”Top” users according to below.
In this case I hunted on my top 100 users below “TOP”.
With favorites you can add profiles and a celebrity to “favorite” folks you want to follow closely in Agorapulse. This way, you have their posts accessible in their own thread! It’s easy to engage together and retweet their articles!
You see rankings for the following in only About each profile view on Agorapulse.
- Engaged — the individual has mentioned you (directly, or via an answer to a conversation) or delivered you a DM.
- Ambassador — this individual posted links or has retweeted you.
- Influencer — this person is frequently retweeted (over 20 times throughout the last 30 days).
In the situation of Nicky, She’s all 3 with regard to my @sociallysorted Twitter accounts. Nicky is someone I should be engaging with (and I do!) .
On Facebook Function shows you who has mentioned your webpage, and how many times they’ve enjoyed and commented or delivered a message, as well as their last interaction with you. You can ban them from your page from inside Agorapulse, but I hope that happens rarely!
On Instagram you Will see who has left comments on your post, their followers/followed that is complete counts and you can follow or unfollow from within Agorapulse.
These metrics give you a clear image of who Follows you, boosts you and engages with you the maximum.
- Setup custom groups of followers within Agorapulse’s dash
- Search on each of their interactions
- Search on their own messages, and
- Add notes.
When you have All This information you can use It to engage in positive communication with those people — surprise and pleasure them in some way or maybe reach out to them to thank them! Graph 89
Advanced Monitoring, Search And Reports
Think of Agorapulse as your own Investigator that is Private. It’s possible to use the Tracking function on Instagram to.
- Play hashtag searches.
- Place hunts.
What is so great? It opens up a whole new World of chance for finding (and linking ) talks about any topic you like (including your brand).
The potential for location-based companies is huge With this feature, especially tourism.
When it comes To reports, Agorapulse actually excels. With one click you can create a report that is easy to produce and not difficult to decipher. Ideal for showing customers!
Agorapulse Reports help your to break down Audience sense.
The detailed reports also can help you locate a range Information such as.
- Your best performing articles (ie articles, tweets etc) based on engagement and reach
- Evolution metrics with time. Agorapulse automatically compares metrics over time and provides you a fast reading re whether a metric is increasing or decreasing over a time.
- Community management statistics like reaction time and response rate
- Benchmarking your Facebook Page against competitors
Your material is analysed and Presented in report form. You may even download it as a csv file to show it the most.
For social media managers and agencies that this is Huge, as it allows you to supply your clientele with information that is easy-to-read.
You can also have a peek at your competition!
Nearly everybody I know who uses Agorapulse for Social media direction raves about the reports. They’re fairly special;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is similar to Heaven to me. Agorapulse describes it as being able to”tag, bookmark, hide, delete or assign articles… while you sleep”. By using Moderation Rules all.
Where the, I love this role on Twitter Auto-thankyous, Auto-engagements and Auto-DMs drive me bat-shizz mad.
With Agorapulse I can deal with them in 2 Ways.
- Therefore that I really don’t see almost all of them in the first 17, my DMs can be filtered by me. This is where the magic occurs. You can set up filters to weed out”many” of the lousy DMs. Not all (sigh) but many.
- I will filter my feed by DMs or even Mentions. Clear them out and I visit DMs. To be honest I get so many DMs which are spam these days, it is hard not to miss the good ones. Automobile DMs have made DMs useless to me, which is a true shame.
Moderation and filtering works for all account Types but I mainly use it for Twitter to”markers as reviewed” all of the Auto DMs that come through saying”thanks to after”.
It mainly filters out The auto-DMs, and yes I’m sad that it grabs some actual ones also, however you’ve got to choose your battles!
And the moderation rules are not about spam. You can use them in many ways to
- Filter out articles to be responded to. You wish to have of the articles featuring a hashtag that is specific to be tagged in a specific way — so you can respond to them afterwards.
- Filter those individuals that are SUPER engaged out and post all of the time so you don’t need to observe every Tweet in Agorapulse — just repond to them or natively in Twitter.
- Create custom tags for comments and tweets so it is possible to categorize and search on these afterwards!
- Create custom searches for key words that you want to track
- In case you have one of those”large” amount accounts (best for smaller agencies) you’ll have articles delegated to a group member (see 11 below).
Fundamentally the moderation purpose is just another Bonus motive to think about Agorapulse for social media direction.
A Killer Mobile App
If you are about and out And you need to clean your inbox, the Agorapulse app is.
It is accessible on it’s and iOS and Android super slick to use. I often prefer to use the app vs desktop to process my inbox as it’s really simple to review and process messages and mentions. Graph 89
Agorapulse’s lineup feature Permits You to publish Your articles on a replicated, evergreen basis utilizing intelligent categories — a lot like the way in which Meet Edgar allows you to set articles to be scheduled at particular times of day based on particular categories. I use it to Twitter and Facebook.
If you are using a tool such as Meet Edgar and want to Reduce costs, then contemplate Agorapulse’s evergreen content feature rather (and you get the bonus of all the additional Agorapulse attributes ).
Here are a Couple of things to learn about using Agorapulse for , queued content that is repeated.
Setting Your Queue Categories Up Is Super Easy.
With Agorapulse title and it easy to set up Your queue insert your program for posts to be published on, and catogories. Then the process of adding content is intuitive. As you can see, it’s a slick dash (the consumer experience is amazing ).
Primarily, set up your content and you need to name Classes (all colour-coded and ready for action!) .
Setting up your classes is simple… and color-coded!
All you have to, once you’ve set up your categories Do is add times to the program, such as this.
Then I Want to include content that is awesome to each of those category queues!
Easily Preview Content For Every Social Network.
Agorapulse provides You a preview of this post, to show you how it will look on the newsfeed of this platform when you print it, you choose.
Choose to Schedule your posts to a time slot, or add each post to the Queue of your choice. As you have already set up your queue in Step one, this component is easy. Your Queue, full of articles (and ready to go) will look something like this.
After a post is published, It Is Going to return to the Bottom of this lineup, waiting to be queued.
Aside from using the queue function for repeated Content, you might even choose to .
- Add a post to the schedule as normal or
- Repeat your post a specific number of times (when you do so you will place the minimum amount of times between repeats of the article ). Be aware you could accomplish this to get Facebook but you have to be aware of the Twitter rules see below.
You Can Pause The Queue (Instantly, And At Any Time).
I love that Agorapulse has added a pause button. It’s not fantastic timing to post or if a natural disaster is, you can easily pause the queue with a single click.
Perhaps you want to pause a lineup of articles At Christmas… it’s easy with the pause button!
Meet it had been something and Edgar has a pause button I actually wished to see in any tool that I chose to replace it with. I requested Agorapulse to add one and they did (they constantly listen never be afraid to mention suggestions or give opinions!) .
Utilize The Queue Function To Announce Facebook Lives
The queue function could be for announcing useful Events such as a Facebook Live (should you hold them on a weekly or regular basis). Share your content that needs to go out in a queue at a specific time of the week. I would recommend the articles a little change to keep the material fresh and much more eye-catching.
This functions but with we Need to check at a few”changes” to Twitter’s terms of usage…. Graph 89
Twitter And Agorapulse
Twitter posted about new Guidelines or”rules” for repeated or duplicate content in February 2018. You may read about it here.
The principles Aren’t New as discussed in this post by Agorapulse’s CEO Emeric Ernoult. It is just that they are making a larger point of saying they will be enforced by them.
Fundamentally this imply that we can Post equal or similar articles to numerous accounts. This also applies to duplicate content at exactly the account.
Lets’s take a look at how you can still post to Twitter with Agorapulse whilst complying with the principles, so once you draft a picture like this one to post to Twitter, you obey the rules.
Notice that you can choose to program or to queue Your article to Twitter. Here is where we have to consider the rules of Twitter and comply with them. You can do this a couple of ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content On Twitter Accounts
If you look At the picture above, you’ll see that Agorapulse blocks my ability to place replicate content. The instrument recognises that I’m posting to Twitter! This helps make sure I adhere to Twitter’s guidelines.
Content Variation Tips
This is how I utilize Agorapulse to save loads of Time and stay out of Twitter Jail. With Agorapulse, you currently have two choices for repeating a link.
- It is possible to opt to Schedule your article once (or more than once if you change it). Simply put in your post, to do this, then choose the date and time you would like it to go out at. If it’ll be printed more than once, you will want to edit the replicated or replicate tweets so they’re not”duplicate” content. A lot of this is under.
- More than once with variants or It is possible to opt to Queue your post once. Agorapulse recommends this. When you’re queueing articles for Twitter, be sure that you don’t choose the option to”re-queue multiple occasions.” This is where you would wind up in breach of the rules of Twitter, although you are still able to use this feature for other platforms. When I choose to do it this way, I make sure it’s a unique post, then add it to the top or bottom of the queue (ie I choose”queue next” or”queue last”).
Advanced Scheduling is also used by me to Publish one tweet, and set that tweet. Below, I’ve set it to article more often than every 7 Days, and up to 6 repetitions. Just don’t forget to edit the repeats!
I can easily see, After I schedule the 6 x repeats Those posts in my schedule. I would go in and change them to text that is new, emojis, images or hashtags. Do this do not do it or you may forget.
Note. It’s When you edit your articles, if the link stays the same, Okay. It is the text that you have to change each time.
I’d been utilizing Advanced Scheduling in this way For a while today to post new content — well before the new”principles” were announced. I love to mix up this and it’s better for involvement.
Do not forget Bulk Upload! Agorapulse also allows you to upload up to a 100 parts of content simultaneously by using a CSV file. This also can include content from any RSS feed and includes your photos! You might use this save hours and to curate content from different sites!
What is Coming To Queued Content?
The team at Agorapulse is working on a Tool to make the variations of tweets easier for us, so we can still get out content and play fine. This will be new functionality that will enable us to repeat our tweet variants in the one interface. I’m looking forward to it. I’m sure it’s going to be a timesaver! Graph 89
Team Communication and Delegation
As easy as Agorapulse is to use, you Don’t need to do all the checking and engagement yourself… It’s a dream for delegation.
If you are a member of Agorapulse’s Large level Accounts (beginning at $199 a month), then you can update to staff approval whereby you are able to assign tasks and accept messages around multiple team members.
This is very good for customer service brilliance.
This feature is a good if you are a team that is growing You to upgrade to.
Oh and guess what? Comments and teamwork happens in Real time. So if Jess and Joe are online at the exact same time working on precisely the accounts, there will not be double-up. It is possible to see exactly what your team is doing in real time.
Posting To Instagram
Agorapulse is A partner. This means that they are one of the tools to get access to Instagram’s API to allow!
In Case You Have one of the business accounts with Agorapulse you can now auto-schedule into Instagram. This means that you can now plan your content ahead of time and click on when you’re ready OR you are able to to post on your phone auto article.
Just make sure that you don’t forget to engage if You autopost….posting is merely part of the process. You need to follow up on replies and comments.
I Think That Agorapulse is the only instrument which Provides both scheduling and auto-scheduling to Instagram as well as reporting and monitoring… so it’s a win-win-win in case you’ve got a company account. Instagram tools that give you testimonials are a fee!
All you need To do would be.
- Download the Agorapulse program and hook your Instagram account.
- On Your program or background computer, schedule your Instagram post (add photo and caption) then program the date and time you need to publish it. You may opt to change on Auto-scheduling or you’ll be able to use the program post the picture and to link through to Instagram.
- If you post manually, will get a notification through your cellular program when it is time to post. Just click”Publish” and you’ll be switched through to the Instagram app.
- Article as you would ordinarily on Instagram. Your copy/description is going to be copied and you need to paste it. Check you have hashtags additional as necessary and you are ready to go!
Again, I am impressed that Agorapulse has Added another feature that would ordinarily require us to utilize the new auto-post feature and a separate tool makes it even better. Bringing these tools saves you time AND money and is a reason why I love Agorapulse for Social Media Management.
Responding To Ad Comments
Here is where we get to Some features which are for the higher degree of membership Agorapulse.
The ability to respond to ad comments Begins at Moderate Level of Membership (starting at $99 a month)
With opinions on ads is hard for keeping up Equally Facebook and Instagram ads. Agorapulse pulls from the advertisement comments and lets you view them and engage with them easily.
If you run ads and know what it’s like to maintain With the remarks (such as the spam), then you’ll know that this function is bliss for advertising managers and webpage admins. Bliss. Graph 89
Bonus Free Tools
You can take Advantage of these tools on their site such as.
- A Facebook Page Barometer — to test your own engagement, and to determine how well your fan fares against your peers.
- A Twitter Analytics Report Card — to compare multiple twitter accounts, see how you perform against the competition and measure your Twitter functionality, right now
If you really want one Reason to test out Agorapulse then here it is.
They have some of the pricing of some of the Social media management tools.
Prices begin at $49 per Month for small/solo businesses with prices for enterprise, large and medium companies. You will find out more about pricing here.
I’ve A hunch that as soon as you check out Agorapulse for social media direction, try Some of the tools and also choose the free trial for a spin, you’ll be as hooked as I am.