Background Good Social Media Marketing
There are Many social media management tools, however, one stands out among the audience more and more each year — Agorapulse. I have used Agorapulse for Social Media Management for a few years now, and I really like it. In this post I share 12 Reasons Why I love Agorapulse to Social Media Management and why you will also. Good Social Media Marketing
There Are Lots of social media management applications that Deserve a mention . I have used many of them at one time or another, such as Hootsuite Sprout Social, and Buffer.
I will not go in their features here. They are Solid options.
But I changed to Agorapulse a Couple of Years ago It and now has been my 1 choice to social media management since that time. You may read about some of the attribute comparisons between Agorapulse along with other platforms .
But for the purposes of This informative article, I wish to focus on Agorapulse so it is possible to consider it.
It may be the Primary tool in Your arsenal! Agorapulse is sort of like a Swiss Army knife of social media management.
Only, it doesn’t have too many features that are extraneous That you never use, which makes you think”what’s that used for?” . It is sensible, no-fluff and super easy to use.
Dare I say, it is even fun (but we will get to that). Let’s take a peek at 12 reasons why I love Agorapulse for social media management!
12 Reasons Why Agorapulse Kick Ass For Social Media Management
Oh and Before I start… I should mention that I do not necessarily use each and every function in the exact same time. I do use a couple of other tools for some purposes. However, I really like that Agorapulse has a suite of features that actually do cover the majority of your social media advertising needs.
In fact, I Have been moving lots of the features I use on other programs over to Agorapulse. It’s difficult not to want to stay”in” this instrument since it is so user-friendly and fun to use. I also have taken on a new ambassador role with Agorapulse considering writing this post. The post was updated but my real love with this particular tool and the fact that I can’t do with it in my toolbox has not changed.
The Agorapulse Team And Culture
Let’s start here. Because with this Remainder of the things that I adore about Agorapulse mean nothing.
Customer support is at the core of company Agorapulse. If their customers are happy and utilizing their tool in the best possible manner, (and they receive results), then everything falls into place. Their staff concentrates on client experience more.
Agorapulse also listens About what works, what they are able to build and what needs improving. So, you are not only a customer but a part of a company. In fact, many of the current features I am about to speak about came from customer recommendations and opinions.
Caring about clients Is Agorapulse has taken up the rankings as among those social media management tools with all the reviews and customer satisfaction. Good Social Media Marketing
I’ve outlined all 12 reasons why I like Agorapulse Below, but let’s start with a video overview of their recent (awesome) upgrade — then I will break down the critical capabilities. There is a lot to like.
Impressive, right? Let us jump in and choose a Closer look at the features of Agorapulse.
Easy Publishing And Scheduling
Now that We’ve covered off to the all-important Purpose of engagement (which is why I love Agorapulse the most), let us take a peek at scheduling and posting.
As far as a publishing Tool goes, Agorapulse is one of the easiest I’ve used. It is a cinch to post to Twitter, LinkedIn, Facebook and Instagram (plus they have the newest auto-posting function for Instagram as an official Instagram Partner).
The articles can be easily customised by you to suit each platform. As it intuitive to use, I don’t even have to go into detail about it . You, (like me) need to be able to work out how to schedule an easy post, easily and without instruction.
Scheduling is easy with Agorapulse! I can.
- Publish immediately
- Queue my article (more of that later)
- Schedule the article later on for time and a particular date.
It’s also easy to schedule the Exact Same article to Go out on different platforms, on various times, while being optimized for all those platforms (changing the text or image size).
1 feature I like is the ability Kind”@” and the title of the user and Agorapulse will bring up the probable accounts you are able to pick from on Twitter and Facebook. Notice how Agorapulse suggests accounts once I begin entering their business name.
This helps you to label pages and profiles quickly And saves you time searching to add.
You can also schedule readily to LinkedIn.
Publish to LinkedIn with Agorapulse
We’ll get to Instagram in a moment, but for now, Please be aware that publishing your content and scheduling beforehand on Agorapulse is super simple! And as I said, you can also now auto-post into Instagram using Agorapulse since they are an official partner and also have access to this new feature via Instagram’s API.
Oh and they have a Fairly slick calendar opinion too, That means you can see all your posts ready to go across the platforms.
And it’s colour coded for folks like me who need That extra amount of organisation. Winning!
There is nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike some other social media management tools, Agorapulse mentions and has one column for me to respond to notifications.
To me, that’s”one task” to complete every day. And it is really almost enjoyable to clear out my inbox.
It’s focused, it’s simple and it is simple to Use, so you won’t miss a mention!
- Your accounts Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where all the articles you need to review or respond to can be found). Your inbox things are emphasized as items To Inspection for every stage.
- Tabs for Reports, Publishing, Fans and Followers, and Listening.
- An area for participation in which you participate and respond via retweets enjoys or responses.
You can click on a user’s profile to expand it. You will then see all of the info that you want — right within Agorapulse (including any prior interactions).
Expand your history to be seen by an individual profile!
Just one click and you will see if you have a History with the conversations and the consumer you have had before. This means you may give the people the ideal care at the right moment.
Let us break this down a little more…
I DMs I have and can certainly see how many cites In my inbox. If I am looking at this tweet from Ravi, I can see just how many tweets that I have to review and I will review or react to his tweet. It’s the same for channels — your engagement all is in one area.
Never skip a mention in your inbox!
I know my inbox Isn’t empty in this screenshot. When I have finished writing this article, but it’s going to be! I do not always get to inbox zero every day however I get there often enough to LOVE that”Congratulations” display!
It’s simple to inspect of your mentions. You can Even filter by message or mention type as follows.
Then simply review the posts replied to or dealt with. It is automatically marked as reviewed As soon as a post is replied to by you.
Or you simply click on a place replying.
I could choose To answer (or answer by DM), review the article, assign it for somebody else (more of that later), retweet it “like” the article — all from within the same dashboard area on Agorapulse.
Choose how the mention procedure or will engage or message.
It’s, if I change to Instagram, for example similar. I am able to see all my current participation, I see info or can enlarge on articles. I may follow and unfollow. Good Social Media Marketing
Easily switch between platforms and accounts to Keep up with participation!
Being able to see your comments ALL are handy on Instagram, in which you generally can only see the past 50 mentions on your own feed. It’s not possible to keep up with mentions In case you have a large number of followers. Agorapulse changes all that which is enormous for influencers and brands.
Excited? You can engage with All your Mentions when you are getting to them.
And I could also engage by Switching to Facebook.
Note. You can engage on Facebook, Twitter, Instagram and YouTube but not LinkedIn at this stage (you can just print to LinkedIn.
Agorapulse retains my engagement in one place all.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Best Advocates
When it comes to social media it’s not about Collecting followers. It is about engaging with them.
As I shared above, Agorapulse enables me to Easily track and participate with my best advocates employing the”Fans and Followers” feature. From in your Twitter account, you click on”Fans and Followers” then filter your search under”All”,”Favorites” or”Top” users as per below.
In this scenario I hunted on my top 100 users below “TOP”.
To profiles you can add a star with favorites to “favorite” people you would like to follow carefully in Agorapulse. This way, you have their posts accessible in their very own thread! Now it’s simple retweet their content and to engage with them!
You see rankings for your following in just About every profile perspective on Agorapulse.
- Engaged — the person has said you (directly, or through an answer to a conversation) or sent you a DM.
- Ambassador — this person has retweeted posted or you links.
- Influencer — this person is frequently retweeted (more than 20 times during the previous 30 days).
In Nicky’s situation, she is all 3 with respect to my @sociallysorted Twitter accounts. Nicky is somebody I should be participating with (and I do!) .
On Facebook Function shows you who has mentioned your page, and the number of times they’ve enjoyed and commented or delivered a message, in addition to their last interaction with you. You can also prohibit them from your page from inside Agorapulse, although I expect that happens infrequently!
On Instagram you Will see who has left comments their followers/followed that is total counts and you can trace or unfollow from inside Agorapulse.
These metrics give you a clear picture of who Follows you, promotes you and engages with you the most.
- Set up custom groups of followers inside Agorapulse’s dashboard
- Search on all their interactions
- Search on their own messages, and
- Add notes.
When you have All This information you can use It to engage in communication with these individuals — surprise and delight them maybe reach out to them to thank them! Good Social Media Marketing
Advanced Tracking, Search And Reports
Consider Agorapulse as your own Private investigator that is personal. It’s possible to use the Monitoring function on Instagram to.
- Perform hashtag hunts.
- Perform location searches.
What is so great about this? It opens up a whole new World of possibility for finding (and joining) conversations around any subject you like (including your brand).
The potential for businesses is huge Especially tourism.
When it comes To reports, Agorapulse really shines. With one click you can create a report that’s simple to produce and not difficult to decode. GREAT for showing customers!
Agorapulse Reports enable you to break your down Audience in a way that makes sense.
The reports can help you locate a range Information including.
- Your best performing articles (ie articles, tweets etc) based on participation and attain
- Development metrics with time. Agorapulse compares metrics and gives you a reading re if a specific metric is increasing or decreasing over a time.
- Community management statistics such as response time and response speed
- Benchmarking your Facebook Page against competitors
Your best performing material is easily analysed and Presented in report form. You can download it as a csv file to show it the most.
For social media supervisors and agencies this is Enormous, as it allows you to provide information that is easy-to-read to your clientele.
It is also possible to have a peek at your competition!
Nearly everyone I know who uses Agorapulse to get Social media direction raves about the accounts. They are pretty special;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is similar to Heaven to me. Agorapulse describes it as being in a position to”tag, bookmark, hide, delete or delegate content… while you sleep”. All by using Moderation Rules.
In which the I love this role on Twitter Auto-thankyous, Auto-engagements and Auto-DMs push me bat-shizz crazy.
With Agorapulse I will deal with them in two Ways.
- I will filter my DMs therefore that I really don’t see most of them. This is where the magic happens. You can set up filters to weed out”most” of those bad DMs. Not all (sigh) but many.
- I will filter my feed by Mentions or DMs. Clean them out and I typically go to DMs. To be honest I get numerous DMs that are spam nowadays, it is hard not to miss the good ones. Auto DMs have made DMs useless to me, which is a true shame.
Filtering and moderation works for all account Types but I mainly use it for Twitter to”mark as reviewed” all the Auto DMs which come through saying”thanks for following”.
It filters out The auto-DMs, and yes I am sad that it catches some real ones as well, but you’ve got to pick your battles!
And the moderation rules are not just about spam. You can use them in several ways to
- Filter out content to be reacted to — on almost any platform. You wish to have of the posts featuring a specific hashtag to be labeled in a way — so you can respond to them later.
- Filter out those individuals that are SUPER and post all the time you don’t need to observe every Tweet at Agorapulse — only repond to them sometimes or natively in Twitter.
- Create custom tags so you can categorize and research on these!
- Create customized searches for keywords which you want to track
- If you’ve got one of those”big” level accounts (best for small agencies) you can have articles delegated to a group member (see 11 below).
Fundamentally the moderation function is another Bonus motive to consider Agorapulse for social media direction.
A Killer Mobile App
If you are about and out And you will need to clean your inbox, the Agorapulse program is.
It is available on Android and iOS and it’s super slick to use. I often prefer using the program vs desktop computer to process my inbox since it’s so simple to review and procedure messages and mentions. Good Social Media Marketing
Agorapulse’s queue feature allows you to publish Your content on a replicated, evergreen basis using intelligent categories — a lot like the manner by that Meet Edgar allows you to set articles to be scheduled at particular times of day based on particular categories. I use it to Facebook and Twitter.
If you want to and are using a tool such as Meet Edgar Reduce costs, then consider Agorapulse’s evergreen content attribute rather (and you get the bonus of all of the other Agorapulse features).
Here are a Couple of things Agorapulse for , queued content that is repeated.
Setting Up Your Queue Categories Is Super Easy.
With Agorapulse name and it easy to set up Your queue catogories, and add your program for articles to be printed on. Then the process of adding content is intuitive. As you can see, it’s a slick dash (the consumer experience is amazing ).
Primarily, set up your content and you need to name Categories (all colour-coded and prepared for action!) .
Setting up your categories is simple… and color-coded!
All you have to once you’ve set up your classes Do is add instances to the program.
Then I Want to add amazing content to each of the category queues!
Easily Preview Content For Every Social Network.
Agorapulse gives You a handy visual/image preview of this article, to show you how it will look on the newsfeed of the platform when you publish it you choose.
Pick to Schedule your posts to a specific time slot, or include every post to your choice’s Queue. This component is simple, as you have already set up your queue in Measure one. Your Queue, full of articles (and ready to go) will look something like this.
After a post is published, it will return to the Bottom of this queue, waiting to be queued again.
Aside from using the queue function for perennial Content, you can choose to either.
- Add a post to the schedule as usual or
- Replicate your post a certain number of times (once you do this you may set the minimum number of days between repeats of this post). Be aware you could do this for Facebook but you need to know about the Twitter rules see below.
You May Pause The Queue (Quickly, And At Any Time).
I Really like That Agorapulse has added a pause button. It’s not great timing to post or if a disaster is, it is easy to pause the queue with a single click.
Maybe You need to pause a seasonal queue of posts At Christmas… it is simple with the pause button!
Meet Edgar includes a pause button and it had been something I really wished to see in any instrument which I chose to replace it with. I requested Agorapulse to add one plus they did (they always listen never be afraid to mention tips or provide opinions!) .
Use The Queue Function
The queue function could be useful for announcing Events such as a Facebook Live (if you hold them on a weekly or regular basis). Share your content that must go out weekly in a queue at a certain time of the week. I would advise that the posts a bit change to keep the material fresh and more eye-catching.
This functions but with with Twitter we Have to look at some”changes” to Twitter’s terms of usage…. Good Social Media Marketing
Twitter And Agorapulse
Twitter posted about fresh Guidelines or”rules” for repeated or duplicate content in February 2018. You can read about it here.
The rules are not Really fresh as discussed by Agorapulse’s CEO Emeric Ernoult. It is just that now they’re making a point of saying they’ll enforce them.
Fundamentally this mean that we can no longer Simultaneously post equal or similar content . This applies to duplicate content at exactly the same account.
Let us take a look Twitter with Agorapulse while complying with the rules, so the rules are complied with by you once you draft an image like you to post to Twitter.
Notice that you can choose to schedule or queue Your post to Twitter. Here’s where we need to consider the rules of Twitter and comply with them. You can do this a couple of ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content On Twitter Accounts
If you look At the image above, you will realize that Agorapulse blocks my ability to post replicate content to over one of my Twitter accounts. The instrument recognises that I’m posting to Twitter! This helps ensure that I adhere to the guidelines of Twitter.
Content Variation Tips
Here is how I utilize Agorapulse to save loads of Time and remain from Twitter Jail. With Agorapulse, you now have two options for replicating a hyperlink.
- It is possible to choose to Schedule your post once (or more than once in the event that you change it). Just put in your post, to do this, then choose the time and date you would like it to head out at. If it’ll be published more than once, you will need to edit the repeated or replicate tweets so they’re not”replicate” content. A lot of this is under.
- It is possible to choose to Queue your article once or more than once with variants. Agorapulse advocates this. When you are queueing articles for Twitter, be certain that you don’t choose the option to”re-queue multiple times.” This is where you would wind up in violation of the rules of Twitter, although you can still use this feature for some other platforms. When I choose to do it this way, I’m sure it’s a special place, then add it on the top or bottom of this queue (ie I select”queue next” or”queue last”).
I use Advanced Scheduling to Write one tweet, set that tweet. Below, I’ve set it to article than every 7 Days, and up to 6 repetitions. Just don’t forget to edit the repeats!
I can see, once I program the 6 x repeats Those articles in my schedule. I would go in and alter them to emojis, text that is new, images or hashtags. Do this quickly — do not do it or you may forget.
Note. It’s If the link remains the same when you edit your articles Okay. It is the text that you need to change each time.
I’d been utilizing Advanced Scheduling in this manner For a little while now to post fresh content — well before the new”principles” were declared. I love to mix up this and it’s better for involvement.
Do not forget Bulk Upload! Agorapulse also permits you to upload up to a 100 pieces of content by using a pre-populated CSV file. Your photographs are included by this and also can include articles from any RSS feed! You might use this to curate content from different websites and save hours!
What is Coming For Queued Content?
The team at Agorapulse is working on a Tool to make the variations of tweets more easy for people, so we can get out content quickly and play fine. This will be new functionality that will let us repeat our tweet variants quickly — in the one easy interface. I’m awaiting it. I’m convinced it will be a timesaver! Good Social Media Marketing
Team Communication and Delegation
As easy as Agorapulse is to use, you Don’t need to do all the checking and engagement yourself… it is a fantasy for delegation.
If you are a member of Agorapulse’s Large level Accounts (starting at $199 a month), then you can update to team approval whereby you can assign tasks and approve messages across multiple team members.
This is GREAT for customer support brilliance.
This attribute is a good if you are a group that is growing You to upgrade to.
Oh and guess what? Remarks and teamwork occurs in Real time. If Jess and Joe are online at the same time working on the account, there won’t be double-up. It is possible to see exactly what your team is doing in real time.
Posting To Instagram
Agorapulse is A partner. This suggests they are one of the very first tools to get access to the API to allow auto-posting to Instagram which is HUGE of Instagram!
If you have one of the Company accounts with Agorapulse you can now auto-schedule to Instagram. This means you can now plan your content ahead of time and click on whenever you’re ready OR you can to post in your phone auto article.
Just make sure that you don’t forget to participate You autopost….posting is just a part of the process. You have to follow up on answers and comments.
I Think That Agorapulse is the tool which Offers both scheduling and auto-scheduling to Instagram as well as reporting and monitoring… so it is a win-win-win if you’ve got a company account. Most Instagram tools that give you testimonials are a separate fee!
All you Want To do is.
- Download the Agorapulse app and hook your Instagram account .
- On Your program or desktopcomputer, schedule your Instagram article (add picture and caption) then program the time and date that you want to publish it. You may choose to change on Auto-scheduling or you can use the program post the image and to link through to Instagram.
- When it’s time to 19, if you post will get a notification via your mobile app. Just click”Publish” and you’ll be switched through to the Instagram program.
- Post as you would normally on Instagram. Your copy/description is going to be duplicated and you want to paste it to the Instagram app. Check you have additional as necessary and you’re good to go!
I am super impressed that Agorapulse has Added another feature that would require us to use a tool and the newest auto-post feature makes it even better. Bringing these tools collectively saves you time AND money and is a reason why I adore Agorapulse for Social Media Management.
Responding To Advertisement Remarks
Here’s where we get to Some attributes which are for the greater degree of membership Agorapulse.
The capability to respond to ad comments Begins at Moderate Level of Membership (beginning at $99 a month)
With comments on advertisements is hard for keeping up Facebook and Instagram ads. Agorapulse allows you participate with them readily and to view them and pulls from the advertisement comments to your own inbox.
If advertisements run and understand what it is like to keep up With the comments (such as the spam), then you will know that this function is bliss for advertising managers and webpage admins. Bliss. Good Social Media Marketing
Bonus Free Tools
You can also take Advantage of these tools on their site such as.
- A Facebook Page Barometer — to see how well your lover fares from the peers, and to test your engagement.
- A Twitter Analytics Report Card — to compare multiple webpages accounts, see how you perform against the competition and measure your Twitter functionality, right now
If you really want one More reason to check out Agorapulse here it is.
They have some of the pricing of any of those Social media management tools.
Prices begin at $49 per Month for small/solo businesses with costs for large, medium and enterprise businesses. You can find out more about pricing here.
I have A hunch that once you check out Agorapulse for social media management, attempt A number of their tools and choose the free trial for a spin, you’ll be as hooked as I am.