Introduction Enterprise Social Media Management Software
You will find Many social media management programs, however, one stands out among the audience more and more each year — Agorapulse. I have used Agorapulse for Social Media Management for a couple of decades now, and I really like it. In this post I share 12 Reasons Why I love Agorapulse for Social Media Management and you will too. Enterprise Social Media Management Software
There Are Lots of social media management tools that Deserve a mention here. I have used many of them including Hootsuite Sprout Social, and Buffer, at one time or another.
I will not go in their features here. They are Solid options.
But I switched to Agorapulse a few years ago Today and it has been my No 1 choice to social media direction since that time. You can read about a number of the attribute comparisons between Agorapulse along with other platforms .
But for the purposes of This post, I want to just focus on Agorapulse so it is possible to consider it as a tool in your toolbox.
It could literally be the Primary tool in Your arsenal! Agorapulse is kind of like a Swiss Army knife of social media management.
Only, it will not have extraneous features That you never use, making you think”what is that used for?” . It is sensible, no-fluff and super simple to use.
Dare I say, it is even fun (but we will get to this ). Let us take a peek at 12 Reasons why I adore Agorapulse for social media direction!
12 Reasons Agorapulse Kick Ass For Social Media Direction
Oh and Before I begin… I must mention that I do not always use EVERY single function at precisely the exact same moment. I do use a couple of different tools. However, I really like that Agorapulse includes a package of features that really do cover the majority of your social media advertising requirements.
In fact, I Have been moving a lot of the features I use on tools over to Agorapulse. It’s difficult not to want to remain”in” this instrument since it’s so user-friendly and fun to use. I also have taken on a new ambassador role with Agorapulse since writing this post. The post has been updated but my real love for this tool and the fact that I can not do without it in my toolbox has not changed.
The Agorapulse Team And Staff
Let’s start here. Because with this Rest of the things that I adore about Agorapulse imply nothing.
Customer service is at the core of company Agorapulse. If their customers are happy and using their tool in the best possible way, (and they receive results), then everything falls right into place. Their team focuses on customer experience more.
Agorapulse also listens To customers about what works, what needs improving and what they can build next. You are not only a client but part of a company. In fact, lots of the current features I am about to talk about came from feedback and client recommendations.
Caring about clients Is why Agorapulse has shot up the ranks as one of the social media management programs with the reviews and customer satisfaction. Enterprise Social Media Management Software
I’ve all summarized 12 reasons why I like Agorapulse Below, but let’s begin with a video summary of their recent (awesome) upgrade — then I’ll break down the key features. There is a lot to enjoy.
Impressive, right? Let’s jump in and take a Closer look at the features of Agorapulse.
Easy Publishing And Scheduling
Now that we have covered off on the all-important Function of participation (which is why I adore Agorapulse the most), let us take a look at scheduling and posting.
As far as a publishing Tool goes, Agorapulse is one. It’s a breeze to post to Twitter, LinkedIn, Facebook and Instagram (plus they have the new auto-posting work for Instagram as a formal Instagram Partner).
The articles can be easily customised by you to suit each platform. I don’t even have to go into detail about this , as it’s super intuitive to use. You, (like me) need to be able to work out how to schedule an easy post, easily and without instruction.
Scheduling is simple with Agorapulse! I can.
- Publish instantly
- Queue my article (more of this later)
- Schedule the post later on for a particular time and date.
It’s also easy to schedule exactly the post to Head out on different platforms, on different occasions, while being optimized for all those platforms (altering the text or image size).
One feature I particularly like is the capability Kind”@” and the title of the consumer and Agorapulse will bring up the possible account you can pick from on Twitter and Facebook. See how Agorapulse suggests accounts once I begin entering their business name.
This helps you to label pages and profiles fast And saves you time searching to add.
You can even schedule to LinkedIn.
Easily publish to LinkedIn with Agorapulse
We will get to Instagram at a moment, but for now, Please be aware that publishing your articles and scheduling in advance on Agorapulse is super simple! And as I said, you can also currently auto-post into Instagram using Agorapulse since they are an official partner and have access to that new feature via Instagram’s API.
Oh and they have a pretty slick calendar opinion So you can see all your articles ready to go across all the programs.
And it is color coded for folks like me That extra level of organisation. Winning!
There’s nothing better than seeing this.
This is what I see on a regular basis with Agorapulse.
Unlike some other social media management tools, Agorapulse has one column for me to react to notifications and mentions.
To me, that is”one task” to complete every day. And it is actually almost enjoyable to clear out my inbox.
It is focused, it is easy and it is super simple to Use, so you won’t miss a mention!
- Your accounts on Twitter, Facebook, LinkedIn, and Instagram.
- Your inbox (where all the posts you need to examine or respond to can be found). Your inbox items are highlighted To Review for each stage as things.
- Tabs for Publishing, Listening, Fans and Followers, and Reports.
- An area for engagement where you respond and engage via retweets enjoys or responses.
You can click on a user’s profile it. You will then see all the information you need — right within Agorapulse (like any prior interactions).
Expand your history to be seen by an individual profile!
Only one click and you can see if You’ve Got a History with the user and the conversations you’ve had before. This means you may provide the right people the right care at the perfect moment.
Let us break this down a bit more…
I can see how many cites and DMs I’ve Inside my inbox. If I am looking at this tweet from Ravi, I will see how many tweets that I must review and that I will review or respond to his conversation. It is the same for other channels that are societal — your entire engagement is in one place.
Never miss a mention in your inbox!
I know, I know, my inbox Is not empty in this screenshot. When I have finished writing this article but it’s going to be! I do not always get to inbox zero daily however I get there often enough to LOVE that”Congratulations” display!
It’s easy to inspect all of your mentions. You can Even filter by mention or message type as follows.
Simply review the articles replied to or dealt with. Once a post is replied to by you, it is automatically marked as reviewed.
Or you click on a post to review it without replying.
I can select To reply (or answer from DM), examine the post, delegate it for somebody else (more of that later), retweet it or”just like” the post — all from within the exact same dashboard place on Agorapulse.
Choose how you procedure or will participate the mention or message.
If I switch to Instagram it’s similar. I can see all of my recent engagement, I can enlarge on posts or see more info. I unfollow and may also follow. Enterprise Social Media Management Software
Switch between programs and accounts to Keep up with engagement!
Being able to see All your comments is handy on Instagram, where you can find the past 50 mentions on your feed. It’s impossible to keep up with mentions, if you have a large number of followers. Agorapulse changes that which is enormous for influencers and brands.
Excited? You Can now participate with ALL of your Mentions, even if you are a bit late getting to them.
And Needless to Say, I can also engage by Switching to Facebook.
Note. You’re able to engage on Facebook, Twitter, Instagram and YouTube although not LinkedIn at this stage (you can only publish to LinkedIn.
Agorapulse keeps all my engagement in one area.
Ahhhh, exhale and pour yourself a glass of wine!
Get To Know Your Best Advocates
When it comes to social media it’s not about Collecting followers. It’s about engaging with them.
Like I shared above, Agorapulse allows me to Easily monitor and participate with my very best advocates using the”Fans and Followers” feature. From in your Twitter accounts, you click “Fans and Followers” and then filter your search under”All”,”Favorites” or”Top” users according to below.
On my top 100 users I hunted in this case below “TOP”.
With favorites you can add a celebrity to “favorite” people that you want to follow carefully in Agorapulse. In this manner, you’ve got their articles accessible in their own thread! Now it’s easy retweet their content and to engage with them!
You see rankings for the following in only About every profile view on Agorapulse.
- Engaged — the individual has mentioned you (directly, or through a reply to a conversation) or delivered you a DM.
- Ambassador — this person posted links or has retweeted you.
- Influencer — this person is often retweeted (more than 20 times throughout the last 30 days).
In the situation of Nicky, she is all 3 with respect to my @sociallysorted Twitter accounts. Nicky is someone I ought to be participating with (and I do!) .
On Facebook, this Function shows you who’s said your page, and the number of times they have enjoyed and commented or delivered a message, in addition to their final interaction with you. You can ban them from within Agorapulse, but I expect that happens!
On Instagram you Will see who has left comments their followers/followed that is complete counts and you are able to trace or unfollow from inside Agorapulse.
These basic metrics give you a clear image of who Follows you, boosts you and engages with you the maximum.
- Set up custom groups of followers inside Agorapulse’s dashboard
- Search on each of their interactions
- Search on their messages, and
- Add notes.
When you have this information you can use all It to engage in positive communication with those people — maybe reach out to thank them or surprise and delight them! Enterprise Social Media Management Software
Advanced Tracking, Reviews And search
Consider Agorapulse as your own Investigator that is Private. It’s possible to use the Tracking work on Instagram to.
- Perform hashtag searches.
- Location that is perform hunts.
What’s so great about this? It opens up a whole new World of chance for finding (and linking ) conversations around any topic you like (like your manufacturer ).
The potential for companies is huge With this attribute, especially tourism.
When it comes To reports, Agorapulse actually shines. With one click you can make a report that is simple to produce and not difficult to decode. Ideal for showing clients!
Agorapulse Reports help you to break your down Audience sense.
The Comprehensive reports can also help you locate a range Information such as.
- Your best performing articles (ie posts, tweets etc) based on engagement and reach
- Evolution metrics with time. Agorapulse gives you a quick reading re if a specific metric is decreasing or increasing over a time and compares metrics.
- Community management statistics like response time and response rate
- Benchmarking your Facebook Page against opponents
Your content is analysed and Presented in report form. You can download it as a csv file to reveal that the people/clients/team that needs to view it the most.
For social media supervisors and agencies this is Enormous, as it allows you to provide information that is easy-to-read to your clients.
You can also take a peek at your competitors!
Just about everybody I know who uses Agorapulse for Social media direction raves about the accounts. They are fairly special;o-RRB-
Moderation On Autopilot — Say Goodbye To Spam!
This function is like Paradise to me. Agorapulse describes it as being in a position to”tag, bookmark, hide, delete or delegate articles… while you sleep”. All using Moderation Rules.
In which the I love this function on Twitter Auto-thankyous, Auto-engagements and Auto-DMs push me bat-shizz mad.
With Agorapulse I will deal with them Ways.
- So I really don’t see most of them at the first 17, my DMs can be filtered by me. This is where the magic happens. You can set up filters to weed out”most” of the lousy DMs. Not all (sigh) but most.
- I will then filter my feed by DMs or Mentions. I typically visit DMs and clean them out pretty quickly. To be fair I get numerous DMs which are spam these days, it’s hard not to overlook the good ones. Auto DMs have made DMs useless to me, which is a true shame.
Moderation and filtering works for all accounts Types but I mainly use it for Twitter to”mark as reviewed” all of the Auto DMs that come through saying”thanks for after”.
It mostly filters out The auto-DMs, and yes I am sad that it grabs some real ones also, but you have to pick your battles!
And the moderation principles are not just about spam. You can use them in several ways to
- Filter out articles to be responded to — on any stage. Maybe you wish to have all the posts featuring a particular hashtag to be labeled in a specific manner — so you’re able to respond to them afterwards.
- Filter out those people that are SUPER and post all of the time so you don’t have to see every Tweet in Agorapulse — only repond to them sometimes or natively in Twitter.
- Create custom tags so you can categorize and research on these!
- Create customized searches for keywords which you need to track
- If you have one of the”big” level accounts (best for small agencies) you’ll have articles delegated to a team member (see 11 below).
Fundamentally the moderation function is another Bonus motive to consider Agorapulse for social media direction.
A Killer Mobile App
If you are out and about And you need to clear your inbox, the more Agorapulse program is something you will love.
It’s accessible on Android and iOS and it is super slick to use. I often prefer to use the program vs desktop to process my inbox as it is really easy to review and procedure messages and mentions. Enterprise Social Media Management Software
Agorapulse’s queue feature allows you to publish Your content on a repeated, evergreen basis using smart categories — much like the way in that Meet Edgar allows you to set articles to be scheduled at certain times of day based on particular categories. I use it for Twitter and Facebook.
If you Need to and are currently using a tool Cut costs, then contemplate Agorapulse’s evergreen content attribute rather (and you get the bonus of all of the other Agorapulse attributes ).
Here are a Couple of things to learn about using Agorapulse for repeated content.
Setting Up Your Queue Categories Is Super Easy.
With Agorapulse name and it easy to set up Your queue insert your program for articles to be printed on, and catogories. Then of adding content, the process is extremely intuitive. As you can see, it is a slick dashboard (the user experience is awesome).
Firstly, put up your articles and you need to name Categories (all colour-coded and prepared for action!) .
Setting up your categories is easy… and color-coded!
All you Need to once you’ve set up your classes Do is add times to the program.
Then I need to include awesome content to each of those category queues!
Easily Preview Content For Each Social Network.
Agorapulse gives You a preview of the post, to show you how it’ll appear on the newsfeed of the platform you select when you publish it.
Choose to Schedule your posts to a time slot, or include each post to your choice’s Queue. As you’ve already set up your queue this part is simple. Your Queue, full of posts (and ready to go) will appear something like this.
Once a post is published, it will return to the Bottom of the lineup, waiting to be queued.
Apart from utilizing the operate for repeated Content, you might also choose to .
- Add a post to the schedule as normal or
- Repeat your article a specific number of times (when you do this you may place the minimum number of days between repeats of the post). Note you could accomplish this for Facebook but you have to be aware of the Twitter rules see below.
You May Pause The Queue (Quickly, And At Any Time).
I Really like That Agorapulse has included a pause button. For some reason it’s not fantastic time to post or When a catastrophe is, you can pause the queue with a single click.
Maybe You want to pause a seasonal queue of articles At Christmas… it’s easy with the pause button!
Meet it had been something and Edgar includes a pause button I really wished to see in any instrument that I opted to replace it with. I requested Agorapulse to include one plus they did (they constantly listen — never be afraid to mention tips or provide feedback!) .
Utilize The Queue Function To Announce Facebook Lives
The function could be for announcing useful Events such as a Facebook Live (should you hold them on a weekly or regular basis). Share your content that must go out at a certain time of the week in a queue. I’d recommend the articles a bit change to keep the content fresh and much more eye-catching.
This functions but with with Twitter we Need to look at a few”changes” to Twitter’s terms of usage…. Enterprise Social Media Management Software
Twitter And Agorapulse
Twitter posted about fresh Guidelines or”rules” for repeated or duplicate content in February 2018. You can read about it here.
The rules are not Fresh as discussed by Agorapulse’s CEO Emeric Ernoult. It’s just that now they’re making a bigger point of saying they will be enforced by them.
Basically this imply that we can no more Post articles that is similar or identical to numerous accounts. This also applies to duplicate content.
Let us take a look at how you can post to Twitter with Agorapulse while complying with all the principles, so once you draft a picture like this one you obey the rules.
Note You Could choose to queue or program Your post to Twitter. Here’s where we have to consider the rules of Twitter and comply with them. You can do this a couple ways with Agorapulse.
Agorapulse Blocks Ability To Post Duplicate Content On Twitter Accounts
If you look more closely In the image above, you’ll see that Agorapulse blocks my ability to place replicate content. The instrument recognises that I’m posting to Twitter! This helps make sure Twitter’s guidelines are adhered to by me.
Content Demo Tips
Here is how I use Agorapulse to save loads of Time and remain out of Twitter Jail. With Agorapulse, you have two options for replicating a link.
- You can choose to Schedule your article once (or more than once in the event that you change it). Just put in your post, to do this, then pick the time and date you would like it to go out out at. If it will be published more than once, you’ll want to edit the replicated or duplicate tweets so they’re not”duplicate” content. A lot of that is under.
- More than with variations or It is possible to choose to Queue your post once. Agorapulse recommends this. When you are queueing content for Twitter, make certain that you don’t choose the option to”re-queue multiple occasions.” This is where you’d end up in breach of Twitter’s rules, although you are still able to use this feature for some other platforms. When I choose to do it this way, I’m sure it’s a special place, then add it on the top or bottom of the queue (ie I choose”queue next” or”queue last”).
Advanced Scheduling is also used by me to Publish one tweet, then set that tweet to repeat a specific number of occasions. Below, I’ve set it to article than every 7 Days, and up to 6 repeats. Don’t forget to edit the repeats!
Once the 6 x repeats are scheduled by me, I could easily see Those posts in my schedule. I’d go straight in and alter them to emojis text that is new, pictures or hashtags. Do this quickly — don’t do it or you may forget.
Note. It is If the connection remains the same when you edit your articles, Okay. It’s the text that you have to change each time.
I’d been using Advanced Scheduling in this way For a while now to post new content — well before the new”rules” were declared. I like to mix it up and it is better for involvement.
Do not forget Bulk Upload! Agorapulse also permits you to upload around some 100 parts of content simultaneously using a CSV file. This also can incorporate content from any RSS feed and includes your photographs! You can use this save hours and to curate articles!
What’s Coming For Queued Content?
The team at Agorapulse is currently functioning on a Tool to make the variants of tweets easier for people, therefore we can get content out and play nice. This will be new functionality that will enable us to repeat our tweet variants in the one interface that is simple. I am awaiting it. I’m convinced it will be a timesaver! Enterprise Social Media Management Software
Team Communication and Delegation
As easy as Agorapulse would be to use, you Don’t need to do all of the checking and engagement yourself… It’s a dream for delegation.
If you are a member of Agorapulse’s Large level Accounts (starting at $199 a month), then it’s possible to upgrade to staff approval whereby you can assign tasks and approve messages across multiple team members.
This is GREAT for customer service brilliance.
This attribute is a good, if you are a team that is growing One to upgrade to.
Oh and guess what? Remarks and teamwork happens in Actual time. So if Jess and Joe are online at the same time working on the accounts, there will not be double-up. It is possible to see what your staff is performing in real time.
Posting To Instagram
Agorapulse is A proud Instagram spouse. This also means they are among the first tools to get access to the API to allow auto-posting to Instagram that is HUGE of Instagram!
In Case You Have one of the Company accounts with Agorapulse you can now auto-schedule to Instagram. This usually means you can organize your content beforehand and click to post in your telephone whenever you’re ready OR you are able to auto article.
Just make sure that you don’t forget to participate You autopost….posting is merely part of the process. You need to follow up on answers and comments.
I believe that Agorapulse is the only instrument that Offers both scheduling and auto-scheduling to Instagram as well as monitoring and reporting… so it is a win-win-win if you’ve got a business account. Are a distinct fee!
All you need To do would be.
- Download the Agorapulse app and hook your Instagram account.
- On Your app or desktopcomputer, schedule your Instagram article (add picture and caption) then program the date and time that you want to print it. You may opt to switch on Auto-scheduling or you can use the app to link through to Instagram and post the picture.
- When it’s time if you post manually, will get a notification via your program. Just click”Publish” and you will be changed through to the Instagram program.
- Post as you would normally on Instagram. Your copy/description will be copied and you need to glue it into the Instagram program. Check you are good to go and you have hashtags additional as necessary!
Again, I am super impressed that Agorapulse has Added another feature that would normally require us to utilize the newest auto-post feature and another tool makes it even better. Bringing these tools together saves time AND money and is a key reason why I love Agorapulse for Social Media Management.
Responding To Ad Remarks
Here is where we get to Some attributes which are for the degree of membership Agorapulse.
The ability to respond to ad comments Begins at Moderate Level of Membership (starting at $99 a month)
Keeping up with comments on advertisements is difficult for Facebook and Instagram advertisements. Agorapulse allows you participate with them readily and to view them and pulls from the advertisement comments.
If you know what it is like to keep up and run ads With the comments (such as the spam), then you will know that this function is bliss for advertising managers and webpage admins. Bliss. Enterprise Social Media Management Software
Bonus Free Tools
You can choose Advantage of those tools on their website.
- A Facebook Page Barometer — to see how well your lover fares and to test your engagement.
- A Twitter Analytics Report Card — to compare multiple twitter accounts, see how you perform against the competition and quantify your Twitter performance, right today
If you want one More reason to test out Agorapulse here it is.
They have some of the best pricing of any of those Social media management applications.
Prices start at $49 per Month for small/solo businesses with raising costs for enterprise, large and medium businesses. You can find out more about pricing here.
I’ve A hunch that as soon as you check out Agorapulse for social media direction, try A number of their free tools and take the free trial to get a spin, you will be as hooked as I am.